Something incredible happened the other day…

Ja Morant (Memphis Grizzlies star player) returned from a 25-game suspension and put on a show.

Scored 34 points.

Pulled off a 24-point comeback.

Hit the game winner.

In the wise words of Ernie Johnson:

“You couldn’t have written this script, it would have been too unbelievable.”

Ernie just gave away a golden nugget for smart copywriters.

Can you find it?

I’ll give you a clue…

Gary Bencivenga is widely considered the greatest living copywriter. He’s sold billions worth of products and services over his 30+ year career as an A-list copywriter.

Wanna know his big secret for unbelievable success?

Proof.

Gary explained how ads these days are filled with unbelievable claims.

There is so much hype, over exaggeration and pure baloney it’s nauseating.

However, this is a good thing for YOU.

Why?

​If you write copy that is believable to your target audience, you will stick out like a clean thumb from all the garbage surrounding your readers.

​There’s lots of ways to stuff your copy with proof:

 Testimonials

 Case studies

 Scientific studies

 Stats, facts, figures, data

 Specific details

 Demonstrations

But the best way to make your copy more believable is to never make your claims bigger than your proof.

You want to “sandwich” your claims around proof elements.

If you do, your claims will be more believable.

Which leads to more readership, more sales and more mula for YOU.

Want to earn double what you’re currently making WITHOUT working more hours?

Then join my inner circle of elite copywriters – Copy Kings:

https://www.jeremymac.com/copy-kings
​
Each week:

I send you top-titty insider secrets designed to multiply your monthly investments from new clients gained.

Plus, as a new member, you have exclusive access to 7 special treats.

You can learn more about the good stuff here:

https://www.jeremymac.com/copy-kings
​
To your success,

​Jeremy Mac