Want to learn how to get new clients with NO experience - in 24 hours or less? I created a $500 course teaching copywriters how. If you enter your primary email address below, I'll send you a popular video from this exclusive course for free. 👇
Want to learn how to get new clients with NO experience - in 24 hours or less? I created a $500 course teaching copywriters how. If you enter your primary email address below, I'll send you a popular video from this exclusive course for free. 👇
Monday, October 21, 2024
Let’s face it—AI is transforming the copywriting game faster than anyone expected. The same AI that seemed like a pipe dream just a few years ago is now writing entire sales pages, emails, and even blog posts.
Scary?
Maybe.
But here’s the truth:
AI isn’t here to take your job—it’s here to help you earn more, work faster, and get rid of unnecessary headaches.
In this post, I’ll dive into how you can use AI to supercharge your copywriting career in 2025. We'll explore what AI copywriting really means, whether AI will replace copywriters (spoiler alert: no), and the best strategies for making AI your personal assistant instead of your competition. By the end, you'll know how to leverage AI to earn more, save time, and avoid burnout.
AI copywriting is the use of artificial intelligence technology to generate written content, such as sales pages, emails, blog posts, and social media ads. The software is trained to mimic human language and writing patterns, using massive datasets to produce content that, in many cases, sounds like it’s written by a professional copywriter.
Think of it as your personal assistant that can spit out endless variations of copy, headlines, or email subject lines in a fraction of the time it would take you. The AI isn’t perfect (we’ll talk more about how often AI is wrong later), but it’s undeniably powerful when used correctly. And if you're worried about AI taking over the craft, don't be. AI is here to enhance what you do, not replace your skills.
So, the question isn’t “what is AI copywriting?”—it’s “how can you use AI for copywriting to boost your productivity, creativity, and income?”
Let’s keep rolling.
It’s the million-dollar question: Will AI replace copywriters?
In short — no.
AI is impressive, but it doesn’t have the critical thinking, empathy, and deep understanding of human emotions that great copywriting requires. Sure, AI can crank out decent copy, but it lacks the ability to tap into the emotional triggers that make people buy. Think of AI as a tool—like a computer or a smartphone. It enhances what you can do, but it doesn’t replace the person using it.
Gary Halbert used to say, “The most powerful force in the world is human curiosity.” And that’s exactly what AI doesn’t have—curiosity, nuance, and creativity. As a copywriter, you are the one who understands the deeper motives behind why people take action. AI can give you a framework, sure. But the finishing touches—the persuasion, the personality—that's all on you.
Now, is using AI for copywriting ethical?
Absolutely, as long as you're transparent about it. AI is a tool, just like spellcheck or Grammarly. It helps you work faster, generate ideas, and refine your copy. But the key is not to pass off AI-generated content as purely your own without adding your unique input. Blend AI’s speed with your insight, and you've got a winning formula.
So, if you’re asking, “Will AI replace copywriters?” the answer is no. It will only replace copywriters who don’t adapt and evolve. And that’s a simple fix—just keep reading to learn how to use AI to your advantage.
Now that we’ve established that AI won’t steal your job, let’s talk about the best ways to use it. Here’s the thing: AI is like a Swiss Army knife for copywriters—it can do a bit of everything, but you have to know how to use it properly to get the best results.
Here are some key areas where AI can be a game-changer for your workflow:
1. Brainstorming and Idea Generation
Staring at a blank page is a killer, right? AI can help you beat writer’s block by offering up quick ideas, headlines, or even rough drafts. Instead of wasting time trying to come up with the perfect hook, you can feed an AI tool some basic info about your target audience and let it generate several options. You’re still in control—AI just gives you the head start. From there, you can refine and perfect the copy with your own style and flair.
2. Writing First Drafts
One of the best uses of AI for copywriting is getting that first draft down fast. Whether it’s a sales page, email sequence, or blog post, AI can churn out a rough version in minutes. Is it perfect? No. But it gives you something to work with, which is often the hardest part. You can then edit, tweak, and add the human touch to make it truly shine.
3. Editing and Optimizing Copy
Once you’ve written your copy, AI tools can help you improve it by suggesting more concise language, fixing grammar issues, or even recommending better word choices to increase conversion rates. Tools like Grammarly or Hemingway are great examples of how AI can enhance your writing without taking over. You stay in the driver’s seat, while AI acts as your co-pilot.
4. A/B Testing and Personalization
AI can also help with creating multiple versions of copy for A/B testing. It can generate different variations of a headline, email subject line, or even body copy, allowing you to quickly test what works best for your audience. Beyond that, some AI tools can help with personalizing content for different segments of your audience, making your messaging feel more targeted and specific.
5. Content Curation and Research
Research can be a time-consuming part of copywriting, but AI can speed this up. By using AI-powered research tools, you can quickly gather relevant data, quotes, or industry trends. It’s like having a virtual research assistant who does the grunt work while you focus on crafting the copy.
In short, AI can handle the tedious, time-consuming parts of copywriting, leaving you more time to focus on what really matters—crafting persuasive, emotionally-driven messages that connect with your audience.
The key takeaway here?
AI is your assistant, not your competition. Use it wisely, and you’ll find yourself working faster, smarter, and more effectively than ever.
By now, you're probably wondering what the best AI copywriting tools are for getting the most out of your workflow. While I've already covered this in a previous blog post, here's a quick rundown of some of the top tools you should have in your arsenal for 2025:
1. Jasper – One of the most versatile AI copywriting tools on the market. Great for long-form content, emails, and ad copy.
2. Copy.ai – Known for generating short, snappy copy like headlines, email subject lines, and social media posts.
3. Writesonic – Ideal for both short and long-form content. Excellent for creating blog posts, sales copy, and even landing pages.
4. Anyword – Specializes in creating conversion-optimized copy with data-backed insights.
5. Grammarly – Not just a grammar checker, but a tool that helps refine and improve your writing style and tone.
For a deeper dive into these tools and more, check out my full post on the best AI copywriting tools for 2025. It’ll guide you through how to use each one to maximize your productivity and elevate your copywriting game.
Here’s where the rubber meets the road.
You already know how AI can help you write faster and more efficiently. But how can you actually use AI copywriting to bring in more revenue, while freeing up time for other projects (or maybe just a little more “you” time)?
Let’s break it down tip by tip.
Tip #1: Use AI for Repetitive Tasks to Scale Your Output
One of the biggest time-wasters for any copywriter is the sheer amount of repetitive tasks—writing product descriptions, basic ad copy, or simple email sequences. These are the types of jobs that eat up hours but don’t necessarily require your top-level skills.
This is where AI shines.
Use AI to knock out these repetitive projects quickly, so you can take on more clients or higher-paying work without burning out. AI can generate a rough draft of a product description in seconds, freeing you up to focus on the creative, high-level tasks that actually pay more.
For example, let’s say you’re tasked with writing hundreds of product descriptions for an e-commerce client. Instead of slogging through each one manually, use AI to generate the initial drafts. Then, simply edit them to make sure they match the client’s tone and branding. You’ve just turned what would’ve been a week-long project into a day or two of work—meaning you can now take on additional projects or charge more for the fast turnaround.
That’s how AI for copywriting allows you to scale your output without sacrificing quality. And when you can handle more work in less time, your income has nowhere to go but up.
(And don’t worry, AI isn’t perfect. You’ll still need to polish it up to make sure it aligns with the client’s voice, but that’s the easy part.)
Tip #2: Leverage AI to Create High-Converting Copy Faster
In direct response copywriting, speed is crucial.
The faster you can write high-converting copy, the more clients you can serve, and the more income you generate. But here's the catch: you can’t afford to sacrifice quality for speed. This is where AI can step in and make a significant difference.
AI can help you quickly generate variations of high-converting copy, whether it’s headlines, email subject lines, or even entire sales pages. For instance, if you’re working on a sales letter, AI can give you several versions of key sections like the headline, lead, or offer, allowing you to compare and test different approaches in less time than it would take to write them manually.
Let’s say you’ve got a headline you know needs to grab attention, but you’re not sure what angle to take. Instead of spending hours brainstorming, use an AI tool to generate multiple options based on proven, conversion-driven templates. You can then tweak and optimize the best one to fit your audience.
More importantly, this process helps you test and optimize copy faster. Split-testing different AI-generated versions will give you valuable data on what works and what doesn’t, letting you refine your copy even further for higher conversions. When your copy converts better, your clients are happy, which can lead to more repeat business and referrals—aka more money in your pocket.
So, by using AI to quickly create and test high-converting copy, you’ll not only save time but also deliver better results, which allows you to increase your rates and earn more for each project.
Tip #3: Automate Your Content Creation Process to Save Time
Time is money, especially in the world of copywriting. The more efficiently you can create quality content, the more time you’ll have to take on higher-paying clients, scale your business, or simply enjoy a bit more free time. AI copywriting tools allow you to automate parts of your content creation process, giving you a major time-saving advantage.
Here’s how you can do it:
First, use AI to generate rough drafts for content-heavy projects, such as blog posts, newsletters, or email campaigns. Instead of spending hours writing the first draft from scratch, let AI handle the heavy lifting. For example, you can input a few key details—like your target audience, the topic, and a desired tone of voice—and the AI will spit out a draft that you can then refine and perfect.
Next, automate smaller tasks that normally eat up time but don’t require much creativity. Think about writing product descriptions, meta descriptions, or basic web copy. AI can handle these mundane tasks quickly and efficiently, freeing you up to focus on more strategic copywriting that demands your expertise.
Let’s say you’re working on an ongoing email marketing campaign for a client. With AI, you can automate the process of drafting each email in the sequence. While you’ll still need to review and fine-tune each one, the time saved on the initial drafts will be huge. Instead of spending hours per email, you could knock out an entire sequence in half the time.
By automating these aspects of your workflow, you’ll significantly cut down on the time spent on lower-level tasks, allowing you to take on more projects or invest your time in higher-value activities like client acquisition or refining your skills. This is how AI copywriting helps you increase your output without compromising on quality—ultimately helping you earn more in less time.
And remember, time saved equals money earned. The more you automate, the more you can grow your income while still maintaining balance in your workload.
Tip #4: Use AI to Personalize Copy for Clients (and Charge Premium Rates)
One of the most effective ways to stand out as a copywriter is by delivering personalized, tailored copy that speaks directly to a specific audience. But personalizing copy takes time, right? Not with AI.
AI can help you create hyper-personalized content in less time than ever before, allowing you to scale your services while maintaining that one-on-one feel your clients crave. Here’s how to leverage AI for personalization and, in turn, charge higher rates for your specialized service.
Imagine you’re working on an email marketing campaign where the client needs different messaging for various customer segments—new customers, loyal customers, cart abandoners, etc. Instead of writing separate emails from scratch for each group, you can use AI to quickly generate variations of the same message, tweaking the copy to appeal to different segments.
For example:
You can input details like audience demographics, buying history, or preferences, and let AI produce tailored versions of the copy for each group. You then simply go in and fine-tune the AI-generated content to ensure it feels natural and hits all the right emotional triggers. This process not only saves you time but also gives the client more targeted, effective messaging that converts better.
Clients are willing to pay more for personalized copy because it directly impacts their bottom line. When you’re able to provide more customized solutions at scale, you can justify charging premium rates for your services. AI becomes your secret weapon for offering personalization without the hefty time investment, allowing you to deliver top-tier results faster.
By positioning yourself as a copywriter who can deliver tailored, high-converting copy using AI tools, you create a value proposition that clients are happy to pay for—helping you earn more while working smarter, not harder.
Tip #5: Combine AI With Your Expertise to Offer More Strategic Services
AI is great at handling the repetitive, mundane tasks, but it lacks the strategic insight and human touch that only you, as an experienced copywriter, can provide. This is your chance to level up and offer more value to your clients by positioning yourself as a strategist, not just a writer. And the best part? AI helps free up the time you need to focus on this higher-level work.
Here’s what I mean:
Instead of just cranking out copy for your clients, use AI to handle the groundwork (like generating drafts or researching), while you focus on building out the broader marketing strategy. For example, you can use AI to write a rough email campaign, but spend your time mapping out the customer journey, choosing the emotional triggers, and figuring out the best way to persuade different segments of the audience.
Clients are willing to pay significantly more for copywriters who can do more than just write—they want strategists who understand the full scope of their business and can create holistic campaigns that drive results. AI lets you deliver that by freeing up time so you can focus on strategy, analysis, and optimization.
Plus, when you combine your expertise with AI’s ability to speed up content creation, you can scale your business while offering higher-end, more strategic services. This not only increases your value but also justifies charging premium rates. Clients don’t just want words on a page—they want results, and that’s where your expertise shines.
The key takeaway here?
Use AI to handle the tedious parts, but lean into your expertise to create full-scale, strategic campaigns. This is how you earn more, in less time, while delivering more value to your clients.
AI isn’t just a fancy tool for writing faster—it’s a game-changer for anyone looking to earn more while working smarter, not harder.
By automating repetitive tasks, personalizing copy, and combining AI with your strategic insight, you can deliver better results in less time. And that means more income and more freedom to focus on what matters most to you.
The future of copywriting isn’t AI vs. humans—it’s AI and humans working together. The copywriters who embrace this partnership will be the ones who thrive in 2025 and beyond. Ready to level up your copywriting game with AI?
Start using these tips today, and watch how quickly your income and efficiency skyrocket.
Now, it's your turn to take action. Go implement these strategies and start reaping the benefits of AI in your copywriting career!
Want daily copywriting secrets to boost your income? Click the yellow “SUBSCRIBE” button below 👇
20 Portsmouth Avenue, Stratham NH 03885, US | jeremy@jeremymac.com | (207) 517-9957
Jeremy Mac © Copyright 2024. All Rights Reserved.
Privacy Policy | Refund | Terms of Service
20 Portsmouth Avenue, Stratham NH 03885, US | jeremy@jeremymac.com | (207) 517-9957
Jeremy Mac © Copyright 2025. All Rights Reserved.
Privacy Policy | Refund | Terms of Service