Most copywriters hustle for years... testing, tweaking, and trying to crack the code of persuasive copywriting. But a few seem to have the golden touch right from the start. One of those copywriting geniuses? Craig Clemens.

If you haven’t heard of him, Clemens is one of the highest-paid copywriters alive. He’s written for multi-million dollar brands and crafted campaigns that rake in millions. He’s a master at blending writing psychology with hard-hitting, direct response copywriting to make audiences take action... now.

But here’s the thing: Craig doesn’t just pump out good copy. He creates irresistible copy. The kind that gets stuck in your head... makes you click “Buy” without a second thought... and leaves you wondering, “How did he do that?”

In this post, I’m breaking down 10 of the best copywriting tips from Craig Clemens to help you boost response rates, spike sales, and improve your copywriting skills... starting today.

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Craig Clemens is a powerhouse in the direct response copywriting world.

He’s a co-founder of Golden Hippo, a company known for creating some of the most successful health, beauty, and wellness brands on the internet. With a background rooted in sales psychology and storytelling, Craig has played a pivotal role in crafting copy that drives millions in revenue.

Craig’s copywriting journey took off when he started writing for Eben Pagan, a renowned entrepreneur and dating coach (also known as David DeAngelo). Craig wrote copy for Pagan’s wildly successful dating advice products, including the iconic “Double Your Dating” series. Working alongside one of the most innovative marketers of the early 2000s, Craig honed his skills in crafting persuasive copywriting that truly connected with readers.

From there, Craig went on to co-found Golden Hippo and became one of the highest-paid copywriters in the industry. He’s known for his ability to combine writing psychology with authentic storytelling—whether it’s a long-form sales page, a punchy video script, or a high-converting email. Clemens has mastered the art of making copy feel like a personal, one-on-one conversation while still driving action.

Today, copywriters look to Craig for copywriting inspiration and guidance on crafting messages that not only capture attention but also convert.

His success proves that great copy isn’t about flashy words... it’s about genuine human connection.

Next, I’ll break down why learning from Craig Clemens is crucial if you want to master copywriting techniques and boost your copywriting skills.

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If you’re serious about mastering direct response copywriting, learning from Craig Clemens is a no-brainer. Why? Because his career is a blueprint for turning words into revenue.

Craig isn’t just a theory guy—he’s battle-tested. From writing for Eben Pagan’s dating brand (which generated millions) to co-founding Golden Hippo (a multi-billion dollar company), Craig’s entire career revolves around making copy that converts. That’s the kind of copywriting mastery most writers dream of.

Craig’s not just good at selling products...

He’s a master at selling ideas.

His copy feels personal, authentic, and conversational—all while being rooted in writing psychology. That’s why his work resonates with audiences and consistently outperforms typical sales copy.

Whether you’re writing VSLs, emails, or long-form sales pages, Craig’s methods give you the tools to spike response rates. His approach combines storytelling with hard-hitting calls to action, which makes his copy feel less like a pitch and more like a conversation.

Learning from Craig means understanding how to blend emotional appeal with logical persuasion—a rare combo that makes your copy virtually irresistible.

If you’re looking for copywriting inspiration to take your skills from average to exceptional, Craig Clemens is one of the best mentors you could follow.

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One thing Craig Clemens consistently emphasizes is the power of emotional storytelling in copy.

He knows that facts alone don’t sell—stories do. That’s why he masterfully weaves relatable, emotional narratives into his sales messages.

Back when Craig was writing for Eben Pagan’s dating products, he didn’t just list reasons why a dating technique worked. Instead, he told stories about real guys who struggled with confidence... until they discovered a simple mindset shift. This storytelling approach made the advice feel personal and relatable, rather than just informational.

Craig believes that stories make complex ideas simple—and more importantly, memorable.

People might forget a statistic, but they won’t forget a story that made them feel something. That’s why so many of his campaigns hit home and convert like crazy.

If you want to tap into this copywriting mastery, think about how you can turn dry facts into engaging stories. Whether it’s a customer success story or a personal anecdote, use stories to make your copy resonate on a human level.

The first few seconds are everything. Craig Clemens grabs attention right from the start with bold, confident statements that make you lean in and think, “Wait... really?”

Take one of his health supplement campaigns, for example. Instead of easing into the benefits, he’d hit you with something like:

“This simple morning habit can melt away stubborn belly fat without changing your diet.”

It’s intriguing, direct, and makes you want to know more.

Craig understands that people are bombarded with content, so if you don’t catch them in the first few seconds, you’ve lost them. A bold claim sets the tone and creates curiosity—forcing readers to stick around and see if you can back it up.

The key here isn’t just to make a big promise...

It’s to make one that sounds believable and exciting. Craig combines writing psychology with powerful hooks to get people invested right from the start.

If you’re looking to boost your copywriting skills, practice crafting opening lines that make readers think, “Wait... how is that possible?”

It’s one of the quickest ways to increase engagement.


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It’s not just about selling a product—it’s about selling a vision. Craig Clemens uses future pacing to help readers picture the better life they’ll have once they take action.

This technique taps into writing psychology by guiding readers to imagine their life after using the product or service.

For example, in a skincare campaign, Craig wouldn’t just say, “This serum reduces wrinkles.” Instead, he’d paint a vivid picture: “Imagine looking in the mirror next month and seeing smoother, younger-looking skin staring back at you... no more lines or tired-looking eyes.”

Future pacing works because it gets readers emotionally involved. It shifts the focus from the product itself to the transformation they’ll experience. Craig knows that people don’t just want products—they want results. By helping them see a better version of themselves, he creates a powerful emotional connection.

Next time you write, instead of just listing features, describe how your reader’s life will improve.

Make them feel like the change is real and within reach. It’s a simple but powerful copywriting technique that Craig uses to great effect.


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