Type this into Google and you’ll get a dozen different answers.

But they’re all misleading.

The truth is…

There is NO difference between sales copy, direct response copy or conversion copy.

They are all salesmanship in print at its core, with the singular goal of getting conversions (primarily sales & leads).

The only difference is the name.

Direct response copy and sales copy were popular terms to use in the mail order days (selling primarily through direct mail sales letters). However, the name has shifted to conversion copywriting in the internet age.

Same thing, different name.
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A KILLER mistake is to try to sound professional and sophisticated.

Instead…

Jump off your high horse and write like you are talking to a close friend at a bar.

Use simple, everyday language.

Write in first and second person.

I, you, me, we.

Successful conversion copy is the EXACT OPPOSITE of what you were taught in school.

Forget those stuffy, wet towel essays.

Grammar, spelling and punctuation are the least of your concerns.

Write like you talk.

Whenever I write, I talk out loud.

This makes writing & editing a BREEZE. Plus, it makes it much more pleasant and engaging for your readers.
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Nobody will buy from you if they don’t believe you.

Nowadays, we are bombarded with unbelievable advertisements and hyped-up claims.

“Make $10k/month with copywriting this month without hard work or skills”

YUCK.

These types of claims make me sick.

Instead…

You must make your claims believable.

5 ways to do so:

The first job of conversion copy is to grab attention.

If you don’t grab your ideal reader’s attention, they will never read your copy or buy from you.

This is the job of your headline.

The ONLY job of your headline is to grab your reader’s undivided attention and get them to read your first sentence.

Like with research, smart conversion copywriters often spend 80% of their time crafting “killa” headlines.

Headlines demand special attention because if you fail to hook your reader’s eyeballs, your entire ad fails – even if what you write is amazing.

To learn more about how to write attention-grabbing headlines, see this blog post.
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Your readers are lazy slobs.

Nothing against them, but, we are all giant procrastinators.

Even when we desperately want something, we’ll push it off to the last minute (which usually never comes) UNLESS we have an urgent reason to act NOW.

This is where urgency and scarcity swoop in to save the day.

In your Call to Action (CTA), you want to wake readers up and force them to respond NOW.

Here are 3 ways to add urgency & scarcity to your writing:

Whether we admit it or not, we all want a magic pill solution.

To lose weight, to make money, to find love, etc…. We want to achieve these things with minimum time, energy & work.

We want shortcuts.

So, in your copy, stress how easy, fast and simple it is to achieve desirable results.

Tell your readers the exact time and day they can expect to experience results.

Tell them the few simple steps they need to take.

Tell them how easy it is to achieve their goals.

Do not lie but emphasize the magic pill solution whenever possible.
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As you read these ads, look for the 10 conversion copywriting tips at play. If you look hard enough, you’ll find multiple tips being used throughout.

Gary Halbert is probably the most famous conversion copywriter who ever lived.

And this is his most successful sales letter.

Over the last 30 years, it’s been mailed to over 600,000,000 PEOPLE (the most mailed letter of all time).

As you read it, pay special attention to how he writes in a conversational tone and how he uses scarcity and urgency in his CTA to boost response.
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This ad is one of the most swiped ads of all time.

As you study this ad…

Pay special attention to how John sells through an interesting story and taps into his reader’s emotions (embarrassment, revenge, pride, etc.)
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This self-improvement classic has sold over 30 MILLION copies.

This ad has produced a cult classic for the self-improvement niche.

It’s sold over 30 MILLION COPIES.

Notice how the headline grabs your attention and taps into your self-interest:

“How to Win Friends and Influence People”

These are two psychological appeals that everyone desires…

We all want friends, and we all want to influence people.
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This ad made BluBlocker sunglasses a FORTUNE – 20+ million sunglasses sold.

As you study this ad, pay attention to the headline and exciting story.
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This famous ad made Joe Karbo an instant success.

It’s sold over 3 MILLION copies and ran in hundreds of magazines, including every major newspaper for several years.

Notice the “magic pill solution” he offers throughout his ad.

We all want to get rich without all the hard work.

Here are the main takeaways:

Joe tells a “rags to riches story” that his audience can identify with, he raises and handles objections like a champ, and gives heaps of social proof to make his BIG CLAIMS more believable.
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Interested in becoming a conversion copywriter?

You should be.

This is one “profession” where you don’t need a college degree, don’t have to climb corporate ladders and can realistically earn 6-figures (or more) in your first few years.

The best part?

You can break into conversion copywriting within a few short months from TODAY.

Luckily for you...

I’ve created a step-by-step crash course showing you how to become a conversion copywriter within 3 months or less.

​After you read this post, you’ll know exactly what to do and what to expect.
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