GET PAID LIKE A KING TO WRITE FOR BRANDS YOU LOVE - TODAY!

The "King of Copy" is Giving Away Tips for Becoming a Top Paid Copywriter Right Now

Click the button below to open Jeremy's daily email tips and a FREE video training straight out of his popular $500 course – Overnight Clients

Click the button below to open Jeremy's daily email tips and a FREE video training straight out of his popular $500 course – Overnight Clients

25 Proven Copywriting Techniques to Explode Sales – Overnight

CUSTOM JAVASCRIPT / HTML

Monday, January 20, 2025

magnet money


Here’s the hard truth:

Most copy doesn’t sell.

Not because the product is bad. Not because the audience isn’t interested. But because the words fail to grab attention, build desire, and close the sale.

The good news?

That’s about to change for YOU.

Because in this blog, I’m going to reveal 25 proven copywriting techniques that can skyrocket your sales—sometimes overnight. These are not fluffy theories or recycled advice. These are battle-tested techniques of copywriting that have been used by the greatest in the business—names like Gary Halbert, Claude Hopkins, and John Carlton.

Each one of these methods works like a precision tool, and when you use them together, your copy will hit harder, convert higher, and bring in more money.

tips


1. Start with a Big, Bold Promise

People don’t read copy to “browse.” They read it to find a solution. And the fastest way to hook them is by leading with a promise that speaks directly to their deepest desires or biggest frustrations.

Take a page from the late, great Gary Halbert. He once said, “The first thing your headline must do is grab attention like a pit bull clamping onto a steak.” A bold promise does exactly that.

Example: Instead of saying, “Learn to Write Better Copy,” say, “Write Copy That Triples Your Sales—In Just 30 Days.” See the difference? One feels flat, while the other promises a specific, desirable result.

Lead with a promise that makes your reader think, “This is exactly what I’ve been looking for.” If your promise is big enough—and believable—you’ll hook them right out of the gate.


2. Focus on One Big Idea

One of the most effective copywriting techniques is to zero in on one powerful idea—and hammer it home.

Eugene Schwartz, the legend behind "Breakthrough Advertising," was a master of this. He believed that a single, dominant idea was the key to cutting through the noise and creating irresistible copy. When your message tries to do too much, it loses its punch.

Think about Apple's iPod launch. They didn’t say, “It’s a device for music, photos, calendars, and more.” They said, “1,000 songs in your pocket.” Simple. Focused. Memorable.

Before you write, ask yourself: What’s the ONE thing I want my reader to walk away with? Build your entire message around that.


3. Use Specific Numbers and Data

Vague claims kill trust. Specifics, on the other hand, build credibility and make your copy impossible to ignore.

For example, compare these two headlines:

• “Lose Weight Fast.”

• “Lose 15 Pounds in 30 Days Without Giving Up Pizza.”

Which one grabs you more? The second, right? That’s because specific numbers give your promise weight—they feel real, tangible, and believable.

Use this copywriting technique whenever you’re making a claim: numbers, percentages, dates, timelines—anything that grounds your offer in reality. Just make sure they’re accurate (don’t overpromise!).

Remember: numbers aren’t just data—they’re a persuasion tool. Use them.


4. Write to One Person, Not an Audience

If your copy feels like it’s trying to speak to everyone, it’ll resonate with no one.

Legendary copywriters like John Caples and Gary Bencivenga understood this. That’s why their ads always felt personal—like they were written just for you. When someone reads your copy, they shouldn’t feel like they’re part of a crowd. They should feel like you’re sitting across the table, having a one-on-one conversation.

To pull this off, picture your ideal client in your head. Write to them. Use words like “you” and “your” to make it personal. Forget corporate-speak or trying to sound “professional.” Instead, make your tone conversational and direct—it’s far more persuasive.

Pro tip:

Before hitting publish, read your copy out loud. Does it feel like you’re speaking directly to a real person? If not, rewrite it until it does.


5. Use Power Words to Trigger Emotion

Words are your secret weapon. But not just any words—power words. These are emotionally charged words that light up your reader’s brain, spark curiosity, and stir up feelings like excitement, fear, or desire.

For example:

• Instead of saying “Learn,” say “Discover.”

• Instead of “Save money,” say “Unlock massive savings.”

• Instead of “Get results,” say “Achieve mind-blowing results.”

Why does this work? Because emotions drive decisions—not logic. Power words tap into those emotions and make your copy feel alive, urgent, and impossible to ignore. Sprinkle power words strategically throughout your copy to amplify its impact.


6. Highlight Benefits, Not Just Features

Here’s a common rookie mistake:

Focusing too much on features instead of benefits.

Features are what your product is. Benefits are what your product does for the customer. And guess what? People don’t care about features—they care about how those features will improve their life.

Example:

Feature: “This course has 12 modules and over 5 hours of video content.”

Benefit: “You’ll master the best copywriting techniques in just weeks—without wasting hours on trial and error.”

See the difference? The first is factual but boring. The second makes the reader think, “This will solve my problem!”

Use this copywriting method religiously: for every feature you list, ask yourself, “So what?” That’s where the benefit lies—and that’s what you sell.

alarm clock


7. Use Urgency to Push Readers to Act Now

People procrastinate. It’s human nature. If you don’t give them a reason to act right now, they’ll think, “I’ll come back to this later.” Spoiler alert: they won’t.

That’s why urgency is one of the most effective persuasive copywriting techniques. It gives your reader a deadline—something to lose if they don’t act immediately.

For example:

• “Only 5 spots left—secure yours before midnight!”

• “This special offer ends in 24 hours—don’t miss out.”

Urgency taps into FOMO (fear of missing out) and makes people feel like waiting isn’t an option. But here’s the thing: your urgency has to be real. Fake deadlines or scarcity kill trust. If it’s not genuinely urgent, find a different angle. Make your reader feel like acting now is the smartest—and only—choice.


8. Make Your Headline Impossible to Ignore

Your headline is the first (and sometimes only) thing your reader sees. If it doesn’t grab their attention instantly, they’ll move on faster than you can say “bounce rate.”

David Ogilvy famously said, “On average, five times as many people read the headline as read the body copy. When you’ve written your headline, you’ve spent 80 cents out of your dollar.” In other words, your headline matters.

A great headline is:

• Clear (no guessing what it’s about)

• Specific (mentions a benefit or outcome)

• Intriguing (sparks curiosity or emotion)

Example... Instead of “How to Get Clients,” try “How to Land 5 High-Paying Clients This Month (Even If You’re New to Copywriting).” It’s clear, benefit-driven, and creates curiosity. Spend time crafting your headline—it’s the hook that determines whether your reader dives in or scrolls away.


9. Address Objections Before They Arise

Every potential buyer has doubts. It’s your job to address those doubts before they become deal-breakers.

Think about the most common objections your audience might have:

• “What if this doesn’t work for me?”

• “Is this worth the price?”

• “Can I trust you?”

Now, tackle them head-on in your copy. For example:

• Add testimonials or case studies to prove your product works.

• Use a guarantee (like a 30-day money-back promise) to reduce risk.

• Highlight the value of your offer to justify the price.

The more objections you squash, the smoother the path to the sale. Remember: unanswered objections kill conversions. Answer them, and you’ll convert more readers into buyers.


10. Use Social Proof to Build Trust

Nothing convinces a skeptical buyer faster than proof that others have already gotten results. That’s why social proof is one of the most powerful copywriting methods you can use.

Social proof comes in many forms:

• Testimonials: Share quotes from happy clients who rave about your product or service.

• Case Studies: Tell detailed stories of how you’ve helped others achieve success.

• Statistics: Highlight how many people have benefited (e.g., “Join 10,000+ satisfied customers!”).

• Logos or Endorsements: Showcase recognizable brands or experts who back your work.

For example:

Instead of saying, “This method works,” show a testimonial: “In just two weeks, I booked my first $5,000 client thanks to this course!”

Social proof isn’t bragging—it’s reassurance. It shows your audience, “Hey, this works. Here’s the proof.” Use it liberally throughout your copy to crush doubt and build instant trust.


11. Use a Strong Call to Action (CTA)

Your copy can be brilliant, persuasive, and packed with value—but if you don’t tell your reader exactly what to do next, they won’t act. That’s where a strong call to action comes in.

A great CTA is:

• Clear: No guesswork. Tell them precisely what to do. (“Click the button below to get started now!”)

• Direct: Use action words like buy, download, join, subscribe, or start.

• Urgent: Push them to act immediately. (“Don’t wait—this offer ends tonight!”)

For example, instead of ending with a vague line like “Let me know if you’re interested,” use something like:

“Click the button below to claim your spot before it’s gone. Don’t wait—start doubling your sales today!”

Never assume the reader will just “know” what to do. Spell it out clearly, and make taking action feel like the easiest (and smartest) thing they could possibly do.


12. Tap Into the Reader’s Pain Points

People buy for one of two reasons: to solve a problem or to avoid pain. If you’re not addressing their pain points in your copy, you’re leaving money on the table.

The key? Get crystal clear on your audience’s struggles. What keeps them up at night? What frustrates them daily? What are they desperate to fix? Speak directly to those pains and show them that you understand their situation better than they do.

For example:

Instead of saying, “Learn copywriting faster,” say, “Tired of wasting hours staring at a blank page? Discover how to write high-converting copy in half the time.”

When you mirror their pain back to them—and present your offer as the solution—they’ll feel like you “get” them. And that’s what persuades them to buy.

13. Leverage the Power of Curiosity

Curiosity is like a magnet for your reader’s attention. When you spark their curiosity, they’ll keep reading just to satisfy that itch to know what’s next.

Copy legend John Caples often used curiosity to his advantage. One of his most famous headlines? “They Laughed When I Sat Down at the Piano… But When I Started to Play!” It’s impossible not to wonder, “What happened next?”

You can use this same technique by:

• Asking intriguing questions: “What’s the one copywriting mistake that’s costing you sales?”

• Dropping hints without revealing everything: “The secret to landing $10k clients isn’t what you think…”

• Using open loops: “Here’s what happened when I tested this one unusual copywriting method…”

When curiosity takes over, readers can’t help but stick around—and that’s exactly what you want.


14. Use the “You” Angle to Make It All About Them

Here’s a rule to tattoo on your brain: your copy isn’t about you—it’s about them. Your reader doesn’t care about your story, your product, or your expertise… unless it directly benefits them.

One of the easiest ways to shift the focus to your reader is by using the word “you” as much as possible. It’s one of the simplest yet most effective copywriting tips and techniques.

For example:

• Instead of: “Our product helps people write better copy,” say, “You’ll learn to write high-converting copy in no time.”

• Instead of: “I created this course to teach copywriting,” say, “This course gives you everything you need to confidently land high-paying clients.”

When your reader feels like the message is written specifically for them, they’ll stay engaged. Make your copy all about their needs, their desires, and their problems—and show them how your offer solves it.


15. Write Like You Talk

If your copy sounds stiff or overly formal, you’ll lose your reader faster than a boring Zoom meeting. Great copy feels like a conversation—natural, relaxed, and easy to follow.

Dan Kennedy often said, “The more your copy sounds like a real conversation, the more engaging it will be.” Think about how you’d explain your offer to a friend over coffee. Would you say, “Our revolutionary program is designed to synergistically optimize your ROI”? Of course not. You’d say something like, “This program will help you make more money—fast.”

Use simple words, short sentences, and contractions (you’ll, don’t, it’s) to make your writing flow. And don’t be afraid to sprinkle in some personality—it keeps things interesting.

Remember: your goal isn’t to impress readers with fancy language. It’s to connect with them, keep their attention, and guide them to the sale.


16. Create a Sense of Scarcity

Scarcity is one of the oldest and most persuasive techniques of copywriting—and for good reason. When people believe something is limited, they want it more. It’s simple psychology: we value what we might lose.

You can create scarcity in your copy by emphasizing limited availability, deadlines, or exclusivity. For example:

• “Only 10 spots left—once they’re gone, they’re gone!”

• “This offer expires at midnight—act now before it’s too late.”

• “This deal is only available for the first 100 customers.”

The key here is honesty. Don’t fake scarcity or make up deadlines. Your readers will see right through it, and it’ll crush your credibility. Instead, find a legitimate reason for scarcity (limited inventory, a promotion window, or exclusive bonuses) and communicate it clearly. When scarcity is real, it creates urgency—and urgency gets people to act fast.

emotions


17. Use Emotional Triggers to Drive Action

Logic makes people think, but emotion makes them act. If you want your copy to convert, you need to tap into your reader’s emotions—and make them feel something.

What emotions should you target? It depends on your offer, but here are some of the most persuasive ones:

• Fear: “What if you’re losing clients because of one small mistake in your copy?”

• Desire: “Imagine landing high-paying clients who seek you out instead of the other way around.”

• Greed: “Here’s how to double your income without working twice as hard.”

• FOMO: “Others are already using this copywriting technique to explode their sales—are you?”

The goal is to make your reader feel the stakes. What happens if they act now? What happens if they don’t? When you hit the right emotional buttons, you’ll motivate them to take action.


18. Use the PAS Formula (Problem-Agitate-Solution)

If you’re looking for a simple yet insanely effective structure for your copy, the PAS formula is your new best friend. It’s been used by legendary copywriters like Dan Kennedy and Gary Halbert to sell everything—and for good reason.

Here’s how it works:

1. Problem: Start by identifying your reader’s biggest pain point.

Example: “Struggling to land clients who actually pay what you’re worth?”

2. Agitate: Pour salt on the wound. Make the problem feel urgent and painful.

Example: “You’re tired of sending pitch after pitch, only to hear crickets—or worse, settle for clients who lowball you.”

3. Solution: Present your offer as the perfect fix to their problem.

Example: “What if I told you there’s a proven system to land high-paying clients—without cold calling or begging for work?”

This formula works because it starts where your reader is—stuck in their problem—and leads them straight to your solution. Use it in headlines, sales pages, emails, or anywhere you want to create persuasive, high-converting copy.


19. Paint a Vivid Picture of the End Result

Your readers don’t just want your product—they want the result it promises. They want to see, feel, and imagine how their life will improve once they take action. That’s where vivid imagery comes in.

Instead of saying, “You’ll make more money,” say:

“Picture this: waking up to find new payment notifications on your phone—while sipping your morning coffee. No more chasing clients. No more stressing over bills. Just freedom, confidence, and steady income.”

When you paint a clear, detailed picture of the transformation your offer delivers, your reader can see themselves experiencing it. And when they see it, they want it.

Make your copy feel like a movie playing in their mind. The more real the outcome feels, the harder it will be for them to say no.


20. Keep Paragraphs Short and Scannable

Long, dense blocks of text are the fastest way to scare off readers. They’re intimidating and hard to digest. Great copy is easy on the eyes—and short paragraphs are the key.

Stick to 1-3 sentences per paragraph. Use line breaks generously. This makes your copy feel lighter, faster to read, and more approachable.

For example, compare this:

“If you’re a copywriter struggling to land clients, you’re not alone. Many freelancers make the same mistakes—pitching to the wrong people, charging too little, and failing to showcase their value. The good news? There’s a proven system to fix this.”

To this:

“Struggling to land clients?

You’re not alone. Most freelancers make the same mistakes—pitching the wrong people, charging too little, and failing to show their value.

Here’s the good news: there’s a proven system to fix this.”

The second version feels more inviting, right? Scannable copy keeps your reader engaged—and keeps them moving toward the sale.


21. Use Bullet Points to Highlight Key Benefits

When readers skim (and they will skim), bullet points are your secret weapon. They’re quick, punchy, and impossible to miss. Use them to highlight the juiciest benefits or features of your offer.

Here’s how to make your bullet points pack a punch:

• Keep them benefit-driven: Focus on what the reader gets, not just what your product does.

• Make them specific: Vague bullets don’t sell. Include details, numbers, or results.

• Add a curiosity hook: Tease a benefit or feature that makes them want to know more.

Example:

Instead of this:

• Easy to use

• Saves time

• Great value

Write this:

• Save 10+ hours a week with our simple 3-step system.

• No tech skills needed—start seeing results today.

• Unlock exclusive strategies top copywriters charge $10k+ to deliver.

Bullet points are like mini-headlines. Each one should grab attention and pull your reader closer to saying yes.


22. Include a Risk-Reversal Guarantee

People hate feeling like they’re making a risky decision. If they’re on the fence about buying, even a small hint of uncertainty can stop the sale cold. That’s why a strong guarantee is one of the best copywriting techniques to eliminate hesitation.

A risk-reversal guarantee shifts the risk away from your customer and onto you. It tells them, “You’ve got nothing to lose.” For example:

• “Try it for 30 days. If you don’t see results, I’ll refund every penny—no questions asked.”

• “Love it or it’s free. Simple as that.”

• “If this doesn’t work for you, you pay nothing.”

The key here is confidence. Your guarantee shows that you believe in your product 100%. And when you’re willing to take on the risk, your reader feels safe saying yes.

Risk-reversal doesn’t just build trust—it closes sales.


23. Tell Stories That Sell

People may forget facts, but they’ll always remember a great story. Stories connect on an emotional level, and they’re one of the most advanced copywriting techniques for engaging readers and making your offer feel relatable.

Here’s how to craft a story that sells:

• Start with a relatable problem: Share a situation your audience can see themselves in. (“I used to spend hours cold pitching clients—only to get ignored.”)

• Introduce conflict: Show the struggle or obstacles you faced. (“I was frustrated, broke, and ready to give up. I felt like I’d never land a decent client.”)

• Reveal the solution: Show how your product or service turned things around. (“That’s when I discovered this simple copywriting technique. Within weeks, I landed my first $3,000 client!”)

Stories work because they’re real, human, and emotionally charged. They let your reader see themselves in the narrative—and see your offer as their solution.


24. Use the “Reason Why” Technique

People are naturally skeptical. They don’t just want to know what you’re offering—they want to know why. Giving them a reason adds credibility and makes your claims more believable.

Claude Hopkins, one of the pioneers of direct response copywriting, swore by this technique. In his book Scientific Advertising, he emphasized the importance of explaining why your product is different, valuable, or trustworthy.

For example:

• Instead of: “This offer is only available for 48 hours,” say: “This offer is only available for 48 hours because we can only take on 10 new clients this month.”

• Instead of: “This product is better than the rest,” say: “This product is better because it’s based on 10 years of research and has been tested by over 1,000 happy customers.”

Adding a “reason why” makes your copy feel logical and trustworthy. It helps readers think, “Okay, that makes sense. I believe it.”


25. End with a P.S. That Reinforces the Main Hook

The P.S. is one of the most underrated copywriting techniques—and one of the most read parts of your copy. After your headline, the P.S. is often the first thing people skim. It’s your last chance to grab their attention and push them to take action.

Here’s how to use it effectively:

• Reinforce your main benefit: Remind them of the biggest promise or result. (“P.S. Remember, this method can help you land 3 high-paying clients in just 30 days—guaranteed.”)

• Restate urgency: Push them to act now. (“P.S. Spots are filling up fast. Don’t miss your chance—sign up before midnight!”)

• Add a curiosity hook: Leave them wanting more. (“P.S. There’s a special bonus waiting for you when you join today—don’t miss it!”)

Think of the P.S. as your last mini pitch. Make it short, snappy, and irresistible—it might just be the nudge your reader needs to finally say yes.


Conclusion

The best copywriting techniques aren’t just tricks—they’re proven methods that tap into human psychology and drive action. Use these 25 tips strategically, and you’ll create copy that grabs attention, builds trust, and converts like crazy.

Now it’s time to put them to work. Pick one technique, apply it to your next project, and watch the difference it makes. Then rinse and repeat.

Start writing copy that sells—and let the results speak for themselves.

​​​Want daily copywriting tips to take your career to the next level? Click the yellow "SUBSCRIBE!" button below 👇

GET PAID LIKE A KING TO WRITE FOR BRANDS YOU LOVE - TODAY!

The "King of Copy" is Giving Away Tips for Becoming a Top Paid Copywriter Right Now

Click the button below to open Jeremy's daily email tips and a FREE video training straight out of his popular $500 course – Overnight Clients

Click the button below to open Jeremy's daily email tips and a FREE video training straight out of his popular $500 course – Overnight Clients