Want to learn how to get new clients with NO experience - in 24 hours or less? I created a $500 course teaching copywriters how. If you enter your primary email address below, I'll send you a popular video from this exclusive course for free. 👇
Want to learn how to get new clients with NO experience - in 24 hours or less? I created a $500 course teaching copywriters how. If you enter your primary email address below, I'll send you a popular video from this exclusive course for free. 👇
Monday, September 09, 2024
Imagine this:
You're staring at a blank screen, fingers hovering over your keyboard, ready to write killer copy.
But there's a problem…
You're not sure who you're selling to.
It's like trying to hit a bullseye blindfolded.
Frustrating, right?
The thing is, thousands of people may read your writing, but every sale is made by an individual.
And, to sell effectively, the individual you must write to is your client’s ideal buyer.
This is where customer avatars swoop in to make your life easier.
In this blog post, you’ll learn what a customer avatar is, 5 reasons why you should use one, and how to create a customer avatar in 5 minutes or less.
Ready?
Let’s goooo.
It’s simple…
A customer avatar is a detailed and vivid representation of your client’s ideal customer.
This imaginary persona embodies the traits, preferences, and challenges of the people you want to reach with your copy.
Think of it as giving life to your target audience.
Instead of speaking to a faceless crowd, you're now addressing Sarah, the busy mom who craves convenience, or Alex, the tech-savvy millennial with a passion for saving money.
By defining this character, you gain insight into what makes your audience tick, making it easier to tailor your message directly to their wants & needs.
Customer avatars are not just for writing copy.
They can also help you gain more clients.
So, make sure you create a customer avatar for your ideal clients to
Just as you tailor your copy to resonate with your target audience, understanding and defining
your ideal clients can make it easier to attract them.
When you know who you want to work with, you can craft your pitch and services in a way that speaks directly to their needs, making you more appealing and increasing your chances of landing the clients you desire.
Picture this…
You have a product or service to offer, but you're unsure how to convince your audience to buy.
With a well-defined customer avatar, selling becomes a breeze.
You know exactly who you're talking to and can tailor your pitch to address their specific needs and desires.
It's like having a cheat code for sales success.
No more shooting in the dark, just a direct headshot that boosts your chances of turning leads into happy customers.
When your copy speaks directly to your audience's concerns and desires, it's more likely to grab their attention.
A well-crafted customer avatar enables you to create content that resonates, resulting in higher engagement levels.
Whether it's a blog post, social media caption, or product description, your audience will feel like you're speaking directly to them.
People love feeling understood.
With a customer avatar, you can tailor your message to address the unique needs, preferences, and pain points of your audience.
This personal touch creates a connection that goes beyond generic copy, making your audience more likely to engage and convert.
No more staring at a blank screen wondering what to write.
Your customer avatar provides a roadmap for banging out copy with lightning speed.
You know what topics interest them, what language they use, and what challenges they face.
This insight streamlines your writing process, making it much easier to write copy that sells.
Meet Sarah, the Busy Bee Entrepreneur – the embodiment of the modern professional juggling a bustling career with a desire for personal growth.
Let's crawl deeper into the intricacies of Sarah's customer avatar.
Now that you're pumped up about the benefits of using a customer avatar let's dive into the practical side – creating your own in just five minutes.
There are 5 main categories to cover…
Bring your customer avatar to life by giving them a name and a face.
Find an image that resembles this customer avatar.
This makes it easier for you to visualize and connect with them when crafting your copy.
Start by outlining the basic details of your ideal customer.
Consider factors like age, gender, location, and occupation.
This gives you a foundational understanding of who you're targeting.
Go beyond demographics and delve into the psychological aspects of your ideal customer.
For example:
What are their interests, hobbies, and values?
Understanding the mindset of your audience helps you craft messages that truly resonate with your readers.
Now to the stuff that sells…
What keeps your ideal customer up at night?
What do they fear most?
What do they guilty about?
What are their aspirations?
Knowing their pain points and desires helps you create copy that addresses their needs and offers solutions.
Also, consider how your ideal customer communicates.
Are they formal or informal?
What language do they use?
This insight ensures your copy aligns seamlessly with their communication style.
Now, if you know anything about me, I am strongly against using ChatGPT for writing copy.
However, AI is a fantastic resource for creating customer avatars.
Here is the customer avatar prompt I’ve been using with ChatGPT for a few years now.
Simply fill in the blank and make it tailored to your market. Then, type this prompt into ChatGPT…
"Act as an expert digital marketer. Please provide a comprehensive customer avatar for a [PRODUCT] *** NOTE: give details about product and the target audience. Ex: course teaching real estate agents how to generate leads using Facebook***
Include the following information: Demographics, Geographic location, Psychographics,
Interests, Pain Points, Goals and aspirations, Shopping habits, values, beliefs, what motivates their purchases, Media consumption, Influencers and decision-makers, Brand perceptions and preferences. Assume no prior audience data is available, and base the persona on general market trends and consumer behavior for this type of product. At the end, give me a detailed day in the life in their shoes. Go deep into the thoughts in their mind and the emotions they feel as they go through their day."
You now know everything you need to create your own customer avatars.
Use the fill-in-the-blank template for every new client you write for and to attract dream clients to you.
20 Portsmouth Avenue, Stratham NH 03885, US | jeremy@jeremymac.com | (207) 517-9957
Jeremy Mac © Copyright 2024. All Rights Reserved.
Privacy Policy | Refund | Terms of Service
20 Portsmouth Avenue, Stratham NH 03885, US | jeremy@jeremymac.com | (207) 517-9957
Jeremy Mac © Copyright 2024. All Rights Reserved.
Privacy Policy | Refund | Terms of Service