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How to Gain Your First Copywriting Client Without Experience or a Portfolio

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Thursday, March 20, 2025

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Most beginners think they need a portfolio, testimonials, or years of experience before they can land their first copywriting client. Some believe they have to work for free, pick a niche, or take low-paying writing gigs just to “get their foot in the door.”

That’s total BS.

You don’t need a portfolio. You don’t need testimonials. You don’t need to spend weeks stressing over a niche. And you definitely don’t need to write for free.

The truth is:

Clients only care about one thing—can you write words that help them make more money?

That’s it.

And the best part?

You don’t have to wait months to figure this out. If you’ve already learned the basics of copywriting (which you need to do before even thinking about clients), this blog will show you how to get copywriting clients with no experience—fast. In fact, if you follow what I’m about to share, you could land your first copywriting gigs in the next 24 hours.

5 Laws to Live by When Trying to Get Your First Copywriting Client

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If you want to land copywriting clients without experience, you need to approach things the right way. Most beginners overcomplicate the process. They think they need a portfolio, testimonials, or a niche before they can even start. But none of that matters if you follow these core principles.

1. Focus on Providing Value

Clients don’t care about your experience - they care about what you can do for them. If you focus on proving yourself, you’ll struggle to get hired. But if you focus on helping businesses make more money, landing copywriting work becomes much easier.

That said, you can’t provide value if you don’t know your stuff. Before you start pitching clients, you need to understand the fundamentals of copywriting—how to write compelling headlines, structure persuasive messages, and craft copy that drives action. If you haven’t put in the work to practice and develop your skills, you’re not ready to take on real clients yet. But if you’ve been learning and writing (even without paid experience), you already have what it takes.

This is a key step in how to get copywriting clients with no experience—because if you can’t deliver results, clients won’t stick around.


2. Don’t Be Picky—Take Any Work You Can Get

Your first goal isn’t to land the perfect client—it’s to get your foot in the door. The more real-world experience you get, the faster you’ll improve.

That means saying yes to copywriting jobs no matter the pay. Even if a project only pays $20, it’s still a chance to sharpen your skills, gain experience, and build confidence working with real businesses. The more projects you complete, the easier it gets to land higher-paying clients. Right now, momentum matters more than money.

If you’re wondering how to get clients for copywriting, the answer is simple: take on work, get experience, and build from there.


3. Don’t Worry About a Niche for Now

Picking a niche can help you stand out later, but in the beginning, it just limits your opportunities. The last thing you want is to turn down freelance copywriting clients just because they don’t fit into a niche you randomly chose.

Right now, your focus should be on getting copywriting gigs, improving your skills, and figuring out what you actually enjoy writing. Once you have more experience, you’ll naturally start gravitating toward certain industries or project types—and then you can niche down.

This is a crucial step in how to get copywriting clients early on—because limiting yourself too soon can slow down your progress.


4. Sell Solutions, Not Writing Services

Successful copywriters don’t sell “writing”—they sell business growth.

If you pitch yourself as a copywriter who writes blogs, emails, or sales pages, you’ll sound like every other beginner out there. But if you position yourself as someone who helps businesses increase revenue, attract more leads, or get higher conversions, clients will see you as an investment, not an expense.

Clients don’t care about word counts, formats, or writing styles. They care about results. If you want to get copywriting clients fast, stop selling words and start selling solutions.

Understanding this shift in mindset is one of the biggest breakthroughs in how to get copywriting clients with no experience—because it makes clients see your work as something valuable, not just another cost.


5. Go After the Right Clients

A big mistake beginners make is pitching to businesses that don’t even understand what copywriting is. If a client has no idea why they need better copy, you’ll spend all your time convincing them instead of actually closing the deal.

Instead, go after clients who:

• Already use copy in their business (e-commerce brands, coaches, SaaS companies, etc.)

• Are actively looking for copywriting work (businesses posting jobs on Upwork, Fiverr, and LinkedIn)

• Have a marketing budget and understand the value of strong messaging

If you’re struggling with how to get clients for copywriting, chances are you’re wasting time pitching the wrong people. You’ll have a much easier time landing copywriting gigs if you focus on businesses that already invest in marketing rather than trying to convince clueless business owners why copywriting matters.

Master these five principles, and you’ll be miles ahead of most beginners trying to figure out how to get copywriting clients. Now, let’s get into the exact steps to make it happen.


Top 10 Ways to Land Your First Copywriting Client (In 24 Hours or Less)

24 hours


Now that you understand the key principles, let’s get into the exact steps you can take to land your first copywriting client—fast. No waiting, no endless portfolio-building, no overthinking. Just real action that gets results.

1. Reach Out to Your Existing Network

One of the easiest ways to land freelance copywriting clients is by tapping into the people you already know. Friends, family, former coworkers, social media connections—chances are, someone in your network owns a business or knows someone who does.

You don’t have to send a long, formal pitch. Just let people know you’re offering copywriting work, and ask if they—or anyone they know—could use help with emails, websites, ads, or social media.

Example message:

Hey [Name], I just started offering copywriting services to help businesses improve their marketing. Do you know anyone who might need help with their website, emails, or sales copy? Would love to connect with them!

This method works because people naturally want to help. Even if they don’t need a copywriting gig themselves, they might refer you to someone who does. And since referrals come with built-in trust, you’ll have a much easier time landing the job.

If you’re wondering how to get copywriting clients with no experience, this is one of the fastest ways to start—because people who already know you are far more likely to take a chance on you than a total stranger.


2. Join Business & Entrepreneur Facebook Groups

Facebook groups are full of business owners, coaches, and entrepreneurs who need copywriting work but don’t know where to find a good writer. That’s where you come in.

If you’re wondering how to get copywriting clients, this is one of the best ways—because these groups are filled with business owners who already need better marketing and messaging.

Find groups where business owners hang out (not freelancer groups—those are filled with other writers competing for the same jobs). Look for groups related to marketing, e-commerce, real estate, coaching, or any industry that regularly needs copywriting clients.

Once you’re in, don’t just spam offers. Instead:

• Answer questions about copy and marketing

• Share valuable insights on sales and persuasion

• Comment on posts where people ask for writing gigs

When you show up as someone who knows copy, people start seeing you as the go-to expert. And when they need copywriting gigs, they’ll think of you first.

This strategy is perfect if you’re trying to figure out how to get clients for copywriting—because instead of cold pitching, you’re positioning yourself where potential clients already are. Many copywriters have landed high-paying clients just by being active in the right Facebook groups. Do this consistently, and you’ll start seeing results.


3. Set Up a Fiverr Profile for Quick Wins

A lot of copywriters turn their noses up at Fiverr, assuming it’s just a race to the bottom. But the truth is, plenty of businesses go there actively looking for copywriting work—and if you position yourself the right way, you can land your first copywriting client fast.

If you’re trying to figure out how to get copywriting clients with no experience, Fiverr is one of the easiest places to start because businesses are already searching for writers.

The key is to avoid being a generic “freelance copywriter” charging rock-bottom rates. Instead, create gigs focused on specific services that businesses already need, like:

• Writing high-converting emails

• Crafting persuasive Facebook ad copy

• Optimizing website headlines for better conversions

• Writing product descriptions that sell

This makes it easier for clients to say yes because they know exactly what they’re getting. Once you complete a few projects and build up reviews, you can start increasing your rates.

Plenty of successful copywriters have used Fiverr to get clients for copywriting and then leveraged those clients into ongoing work. If you’re wondering how to get copywriting clients quickly, this is a great way to start getting paid—without a portfolio, testimonials, or months of cold pitching.


4. Send Emails to Businesses That Already Use Copy

One of the fastest ways to land copywriting clients is to reach out to businesses that are already using copy in their marketing. These businesses understand the value of good copy, which makes them far more likely to hire a writer.

If you’re wondering how to get copywriting clients, emailing the right businesses is one of the most effective strategies. Instead of wasting time convincing people why copywriting matters, you’re pitching companies that already invest in copywriting work—which means they’re much more likely to hire you.

Who should you target?

• E-commerce brands running Facebook or Google ads

• Coaches and course creators selling digital products

• Local businesses using email marketing

• SaaS companies with landing pages and sales funnels

The key is to send a short, direct email that focuses on how you can help them improve their results—not a long-winded message about yourself.

Example:

Subject: Quick question about your ads

Hey [First Name], I saw your Facebook ad for [product/service] and had a few ideas on how you could improve the messaging to get more clicks. I specialize in writing ad copy that increases conversions. If you’re open to it, I’d love to share a couple of quick suggestions. Let me know what you think.

This works because:

• You’re showing that you’ve done your research

• You’re focusing on their needs, not your experience

• You’re starting a conversation, not asking for a job outright

Most beginners overcomplicate how to get clients for copywriting, but emailing businesses that already use copy is a simple, proven way to get your foot in the door. Do this consistently, and you’ll land copywriting gigs much faster than beginners who rely on job boards or passive strategies.


5. Use Upwork to Land Your First Paid Projects

Upwork is one of the easiest ways to land copywriting work quickly. Businesses go there ready to hire, which means if you play your cards right, you can get your first copywriting client in a matter of hours.

If you’re trying to figure out how to get copywriting clients with no experience, Upwork is a great starting point because it connects you with businesses actively looking for writers.

The key is to focus on small, quick projects that you can complete fast—things like:

• A single email

• A short product description

• A few social media captions

These types of projects have less competition and give you real experience working with clients.

When sending proposals, don’t write a long, formal introduction about yourself. Instead, get straight to the point and focus on the client’s needs.

Example:

Hey [Client’s Name], I saw your job post and would love to help. I’ve written [type of copy] before, and I can get this done quickly for you. Let me know if you’d like to chat!

Keep it simple. Businesses on Upwork are looking for writers who can solve their problems, not writers with the fanciest resumes.

If you’re wondering how to get clients for copywriting, Upwork is one of the fastest ways to gain real experience, build confidence, and start making money. Once you land a few copywriting gigs, you’ll build momentum and open the door for bigger opportunities.


6. Contact Marketing Agencies That Hire Freelancers

Marketing agencies constantly need copywriting work, and many of them hire freelance writers to handle overflow projects. This makes agencies one of the easiest ways to land your first copywriting client—because they already understand the value of copy and are actively looking for writers.

If you’re trying to figure out how to get copywriting clients, working with agencies is a great strategy because they already know the importance of good copy and often need extra help.

Start by searching for small to mid-sized agencies that offer services like:

• Email marketing

• Facebook and Google ads

• Website and landing page design

• SEO and content marketing

These agencies often have more projects than they can handle and are open to working with freelancers. Reach out with a short, direct message that positions you as someone who can help.

Example:

Hey [Agency Name], I see you offer email marketing services. I specialize in writing emails that increase open rates and conversions. Do you ever work with freelance writers? I’d love to see if I could help with any upcoming projects.

Many agencies will keep your info on file and reach out when they need help. Others might give you a small test project right away. Either way, if you’re wondering how to get copywriting clients with no experience, agencies can be a great way to land steady copywriting gigs without chasing individual business owners one by one.


7. Search Job Boards for Freelance & One-Time Copywriting Gigs

Job boards aren’t just for full-time positions—many businesses post one-time copywriting jobs or freelance contracts, making them a great place to find your first copywriting client quickly.

Some of the best job boards to check out include:

• ProBlogger (for blog and content writing jobs)

• PeoplePerHour (for various freelance writing gigs)

• We Work Remotely (for remote marketing and copywriting jobs)

• Freelance Writing Jobs (daily listings of available projects)

The key here is to apply fast. Job board postings get flooded with applicants, so the sooner you send your pitch, the better your chances.

When applying, don’t just attach a resume and hope for the best. Instead, send a short, results-focused email that shows you understand what they need.

Example:

Hey [Client’s Name], I saw your job post about needing help with [specific project]. I’ve written [type of copy] before and can get this done for you quickly. Let me know if you’d like to chat!

Many copywriters land their first freelance copywriting clients this way—especially when they apply consistently. Check job boards daily, send simple but effective pitches, and you’ll land your first copywriting gig sooner than you think.


8. Connect with Business Owners on LinkedIn

LinkedIn is packed with business owners, coaches, and entrepreneurs who need copywriting work—and unlike job boards or freelancing sites, there’s far less competition if you reach out directly.

The key here isn’t to just randomly connect with people and immediately pitch them. Instead, you want to:

• Optimize your profile – Make it clear that you’re a copywriter who helps businesses increase sales, not just “a freelance writer.”

• Connect with potential clients – Look for business owners in industries that regularly need copywriting clients, like e-commerce, SaaS, and coaching.

• Engage with their content – Comment on their posts, offer insights, and show up as someone who knows marketing and persuasion.

Once you’ve built some rapport, send a short, direct message that opens the door to working together.

Example:

Hey [Name], I came across your profile and saw that you [mention something specific about their business]. I specialize in writing copy that helps businesses like yours increase conversions. Would love to connect and see if I can help with anything you’re working on.

This approach works because it’s not pushy—it starts a conversation instead of instantly trying to sell something. Many copywriters have landed high-paying copywriting gigs just by consistently networking on LinkedIn.


9. Check Craigslist & Other Classified Sites for Copywriting Work

Most people overlook Craigslist when searching for copywriting clients, but it can be a goldmine for landing your first copywriting job fast. Businesses regularly post ads looking for writers, marketers, and freelancers to help with their content and sales copy.

Here’s how to find copywriting gigs on Craigslist:

• Go to the “Gigs” section and search for writing-related jobs.

• Check the “Jobs” section under Marketing, Writing, or Advertising.

• Look in multiple cities, not just your own—many businesses hire remotely.

You can also post your own ad under the “Services” section offering freelance copywriting clients a way to reach you directly.

Other classified sites to check include:

• Gumtree (popular in the UK and Australia)

• Kijiji (popular in Canada)

• Facebook Marketplace (yes, people post job opportunities here too)

Many business owners use these sites because they’re looking for help right now. If you check daily and send a few short, direct pitches, you can land a copywriting gig much faster than you think.


10. Post on Social Media Offering Your Copywriting Services

One of the easiest ways to land your first copywriting client is by simply letting people know you’re available for copywriting work. And the fastest way to do that? Posting on social media.

Most beginners overlook this because they assume no one in their network needs a copywriter. But you’d be surprised—friends, family, old coworkers, and acquaintances often know business owners who need help with marketing. If you don’t put yourself out there, they won’t know to refer people to you.

Here’s a simple post you can make today:

Hey everyone! I’m now offering copywriting services to help businesses improve their marketing and increase sales. If you or anyone you know needs help with website copy, emails, or ads, let me know—I’d love to help!

You can post this on:

• Facebook

• LinkedIn

• Twitter

• Instagram

• Even in relevant Facebook groups

The best part? This taps into people who already trust you. When someone needs copywriting gigs or knows a business owner who does, they’ll think of you first. Many copywriters land their first freelance copywriting clients just by putting the word out.


Conclusion

Getting your first copywriting client isn’t about waiting until you feel “ready.” It’s about taking action—because the sooner you put yourself out there, the sooner you’ll land real copywriting work and start building momentum.

You don’t need a portfolio. You don’t need testimonials. You don’t need years of experience. What you do need is to follow the steps in this post, get in front of businesses that need copy, and show them you can help.

Pick one of these strategies and start today. If you stay consistent, you’ll land your first copywriting gigs faster than you think. Then, from there, it only gets easier.

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GET PAID LIKE A KING TO WRITE FOR BRANDS YOU LOVE - TODAY!

The "King of Copy" is Giving Away Tips for Becoming a Top Paid Copywriter Right Now

Click the button below to open Jeremy's daily email tips and a FREE video training straight out of his popular $500 course – Overnight Clients

Click the button below to open Jeremy's daily email tips and a FREE video training straight out of his popular $500 course – Overnight Clients