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How to Write a Copywriting Proposal in 2025 (Win More Clients. Free Template)

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Saturday, October 26, 2024

contract


Imagine this:

You’ve finally caught the attention of a dream client. They’re curious about your copywriting services, and they’re eager to know more. But before you can close the deal, there’s one thing standing between you and that signed contract—a killer copywriting proposal.

Most freelancers overlook the power of a well-crafted copywriting proposal. But in 2025, with the freelancing market more competitive than ever, it’s the difference between landing a high-paying gig and losing out to the next writer in line. A strong proposal doesn’t just showcase your skills—it builds trust, highlights your value, and makes it easy for clients to say, “Yes!”

In this post, I’ll break down everything you need to know about creating a copywriting proposal that grabs clients' attention, including a free copywriting proposal template to make your life easier. Plus, I’ll share some proven tips to ensure your proposals stand out from the rest, so you can secure more projects without the hassle.


What is a Copywriting Proposal?

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A copywriting proposal is your sales pitch in document form.

Think of it as a persuasive bridge between your skills and the client’s needs. It outlines the scope of work, your approach, deliverables, pricing, and terms—everything a client needs to understand why they should hire you over the next copywriter.

But a proposal is more than just a formality. It’s an opportunity to show that you truly understand the client's business and their challenges. A well-crafted copywriting proposal does two key things: It communicates your value clearly and sets the tone for a professional working relationship. Whether you’re writing for a startup or a seasoned business, a strong proposal ensures that both parties are on the same page, avoiding any unpleasant surprises down the line.

Think of it like a handshake—polished, professional, and firm. It’s your chance to leave a strong first impression, and in 2025, that counts for a lot. If you want to turn a prospect into a paying client, knowing how to write a copywriting proposal is non-negotiable. And the best part? With the right structure, it’s easier than you think.


3 Reasons Why You NEED to Create a Freelance Copywriting Proposal

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A lot of freelancers skip the copywriting proposal stage, thinking it’s just another hoop to jump through. But if you want to land high-paying gigs consistently, a well-structured freelance copywriting proposal is essential.

Here’s why:

1. Sets Clear Expectations (Goodbye Scope Creep!)

Without a solid copywriting proposal, projects can quickly go off the rails. You start with a clear idea of what’s expected, but then the client wants "just a few more tweaks" or "another round of revisions." Before you know it, you’re doing double the work for the same pay. Sound familiar?

A copywriting proposal helps set clear expectations from day one. It outlines the scope of work, number of revisions, deadlines, and payment terms. This way, both you and your client know exactly what’s included—no surprises. And if the client wants additional work down the line? You can refer back to the original agreement and adjust the terms (and fee) accordingly. It’s like your secret weapon against scope creep.

2. Establishes Professionalism and Credibility

In 2025, the freelance market is packed with writers. What sets you apart isn’t just your wordsmith skills but how you present yourself as a business. A polished copywriting proposal signals that you take your work seriously and that you understand how to manage projects professionally.

It’s the difference between being seen as “just another freelancer” and being viewed as a trusted partner. When clients see a well-thought-out proposal, they’re more likely to trust you with their project—and their budget.

3. Makes It Easier to Close the Deal

A copywriting proposal can often be the final nudge a client needs to sign on the dotted line. It acts like a guide, walking them through the process and showing them exactly what they’ll get and why it’s worth the investment. It’s not just about listing services and prices; it’s about highlighting the value you bring to the table.
When done right, a proposal makes it crystal clear that you’re the best choice for their project. It answers their questions before they even ask them, giving them the confidence to move forward.

Skip the proposal, and you’re leaving it up to the client to fill in the gaps—often to your disadvantage. But with a well-crafted copywriting proposal, you’re leading them straight to “Yes!”

Up next, I’ll show you a copywriting proposal example that will spark some ideas for your next pitch.


A Step-By-Step Guide to Creating Copywriting Proposals that Win New Jobs

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Writing a winning copywriting proposal doesn’t have to be complicated. Follow this step-by-step guide, and you’ll have a template that you can customize for any client. Let’s break down each part, so you can impress your prospects and secure more deals.

Step 1: Start with a Personalized Introduction

Your introduction is your first impression, so make it count. Address the client by name and show that you’ve done your homework. Briefly mention something specific about their business or project. For example:

“Hi [Client’s Name], I noticed that your website has great content, but I believe with some strategic tweaks, we can increase your conversion rates and better connect with your audience.”

A personalized intro makes your copywriting proposal feel custom-made, not just another generic pitch. It sets a positive tone and shows that you’re genuinely interested in their project.


Step 2: Outline the Project Overview

This is where you show the client that you understand their needs. The overview should summarize the goals of the project and how your copywriting skills can solve their problems.

For example:

“Based on our discussion, your goal is to [insert goal, e.g., increase leads through email marketing]. My approach will focus on crafting compelling, high-converting email copy that resonates with your audience and drives engagement.”

This section positions you as the solution to their problems. It’s not about listing your skills—it’s about showing how those skills meet their needs.


Step 3: Detail the Scope of Work

The scope of work is where you define exactly what you’ll deliver. Be clear and specific to avoid confusion later. Break it down into bullet points:

• Service 1: [e.g., Writing 4 sales emails, each around 300-400 words]

• Service 2: [e.g., Keyword research and SEO optimization for email copy]

• Service 3: [e.g., One round of edits to ensure client satisfaction]

This part of the copywriting proposal helps clients understand what they’re paying for. It’s also your protection against clients asking for extra work without extra pay.


Step 4: Highlight the Timeline

Every client wants to know how long the project will take. A clear timeline shows that you’re organized and dependable. Break down each phase with specific dates:

• Project Start: [Date]

• First Draft Delivery: [Date]

• Revisions Completed: [Date]

• Final Delivery: [Date]

Timelines create accountability for both you and the client, ensuring that the project moves forward smoothly.


Step 5: Be Transparent with Pricing

Clients want to know exactly what they’ll be paying before they commit. Be upfront about your rates, and explain what’s included in the fee. This builds trust and reduces the chance of price haggling. For example:

“Your investment for this project is $1,500. This includes all copywriting services listed above, plus one round of revisions to ensure you’re happy with the final result. Any additional revisions or services outside the scope will be billed at $100 per hour.”

Transparent pricing avoids awkward conversations later and positions you as a professional who values their own time.


Step 6: Include Clear Payment Terms

This section covers the nuts and bolts of the transaction. How much is due upfront? When is the final payment due? Which payment methods do you accept? An example might look like this:

• 50% deposit due upon signing the copywriting contract.

• 50% final payment due upon delivery of the completed project.

• Payment methods: PayPal, bank transfer, credit card.

Setting these terms up front helps avoid payment delays and ensures that you get paid on time.


Step 7: Add a Call-to-Action (CTA) for Next Steps

End your proposal with a strong call to action. Tell the client exactly what to do next if they want to move forward:

“To start the project, simply reply to this proposal, and I’ll send over the copywriting contract. Once signed and the deposit is received, we can get started right away.”

This makes it easy for the client to say yes and keeps the momentum going.

Follow these steps, and you’ll have a copywriting proposal that’s clear, professional, and persuasive. And if you’re looking for a done-for-you solution, I’ve got a free copywriting proposal template coming up next that you can tweak and use right away.


Free Copywriting Proposal Template

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Below is a detailed template you can use to create a winning copywriting proposal. It’s structured to make your services clear and compelling, so your client knows exactly what they’re getting—and why you’re worth every penny.

Just customize the sections as needed, and you’re ready to go!

[Your Name] | Freelance Copywriter

Proposal for [Client’s Business Name]

Date: [MM/DD/YYYY]


Project Overview

Hi [Client’s Name],

Thank you for the opportunity to work on [specific project, e.g., a website revamp, sales emails, or social media copy]. Based on our discussions and my understanding of your needs, I believe we can achieve [client’s goal, e.g., increased conversions, higher engagement, more leads, etc.]. My approach will focus on [briefly describe approach, e.g., crafting engaging, SEO-optimized copy that speaks directly to your target audience].

Scope of Work

Here’s what I’ll deliver as part of this project:

• Service 1: [e.g., Writing 5 web pages (Home, About, Services, Contact, Blog), each around 500 words]

• Service 2: [e.g., Keyword research to improve SEO performance]

• Service 3: [e.g., One round of revisions to ensure the copy aligns with your vision]

Deliverables

I will deliver the following to you by the agreed dates:

1. [Deliverable 1]: [e.g., Complete drafts of each webpage in Google Docs]

2. [Deliverable 2]: [e.g., Suggested SEO keywords and meta descriptions]

3. [Deliverable 3]: [e.g., One round of revisions within 7 days of draft submission]

Timeline

• Project Start: [Date]

• First Draft Delivery: [Date]

• Revisions Completed: [Date]

• Final Delivery: [Date]

Investment

Your total investment for this project is [Price]. This fee includes all outlined services and one round of revisions. Any additional revisions or requests outside the scope will be billed at [Hourly Rate or Additional Fee].

Payment Terms

To begin work on your project, a 50% deposit is required. The remaining 50% balance is due upon final delivery of all project materials. Payments can be made via [Payment

Methods, e.g., PayPal, bank transfer, credit card].

• Deposit: [Amount, e.g., 50% upfront]

• Final Payment: [Amount, e.g., 50% upon final delivery]

• Payment Method: [e.g., PayPal, Bank Transfer]

Next Steps

To move forward, please reply to this proposal, and I’ll send over the official copywriting contract to get started. Once the contract is signed and the deposit is received, I’ll begin working on your project right away.

Why Choose Me?

• Experience: [Briefly highlight your relevant experience, e.g., I’ve worked with clients in your industry to increase website traffic by over 30%.]

• Results-Driven Approach: [Mention your focus on achieving results, e.g., My copy is designed to engage your audience and drive conversions.]

• Easy Collaboration: [Reassure the client about the smooth process, e.g., I’m always available for feedback and ensure timely communication throughout.]

I’m excited about the possibility of working together and helping you achieve [specific result, e.g., a stronger online presence, increased sales, etc.]. Please let me know if you have any questions or need further details.

Thank you for your time, and I look forward to your response!

Best regards,

[Your Full Name]

[Your Email Address]

[Your Phone Number]

[Your Website or Portfolio URL]

This template is designed to be clear, professional, and easy to customize. By using it, you’ll be able to create a copywriting proposal that sets the right tone with clients and outlines every key detail. Remember, a great proposal isn’t just about securing the gig—it’s about setting the stage for a smooth, successful project.


Conclusion

A well-crafted copywriting proposal is your secret weapon for winning over clients and securing more projects in 2025.

It’s more than just a formality—it’s your chance to show clients that you’re the right fit for their needs and that you have a plan to get the job done right. With the right approach, you’ll be able to set clear expectations, establish your professionalism, and make it easy for clients to choose you over the competition.

Don’t forget, the free copywriting proposal template I shared is designed to save you time and help you close deals faster. Customize it for each new project, add a personal touch, and watch your conversion rates improve.

Ready to take your copywriting business to the next level?

Start using your new proposal skills and template today, and turn more leads into long-term, high-paying clients.

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GET PAID LIKE A KING TO WRITE FOR BRANDS YOU LOVE - TODAY!

The "King of Copy" is Giving Away Tips for Becoming a Top Paid Copywriter Right Now

Click the button below to open Jeremy's daily email tips and a FREE video training straight out of his popular $500 course – Overnight Clients

Click the button below to open Jeremy's daily email tips and a FREE video training straight out of his popular $500 course – Overnight Clients