Want to become an SEO copywriter who gets paid a fortune to help companies rank on Google?
Want to give yourself a competitive edge and charge higher fees?
Whether you desire to specialize as an SEO copywriter or just wanna add another high-paying skill to your copywriting toolbox, learning SEO in 2024 is a VERY valuable and sought-after skill to have.
Companies will always need a specialist who can help them reach more prospects & customers via search engines.
If you possess this elusive power, you can transform your copywriting career and be paid handsomely for it.
That’s what this blog post is all about…
It’s a valuable SEO copywriting course for copywriters who want to quickly learn SEO in 2024.
I’m going to reveal what SEO copywriting is, what an SEO copywriter does, the best SEO tools for copywriters, a quick SEO copywriting course to learn SEO in 5 minutes, and 3 simple steps to become a kickass SEO copywriter in 2024.
What is SEO Copywriting?
SEO copywriting, short for Search Engine Optimization copywriting, is a specialized form of writing that aims to create content that is not only engaging and persuasive for humans but also optimized for search engines.
The primary goal of SEO copywriting is to improve a web page's visibility in search engine results for specific keywords or phrases.
It involves tailoring content in a way that aligns with the ninja-like algorithms used by popular search engines (primarily Google) to rank and display results.
SEO copywriting requires a balance between creating content that is appealing to human readers and aligning with the technical requirements of search engines.
By striking this balance…
SEO copywriters can help improve a website's search engine rankings, drive organic traffic, and ultimately contribute to the success of online businesses and platforms.
What Does an SEO Copywriter Do?
An SEO copywriter is a professional writer who specializes in SEO-optimized copy.
The role of an SEO copywriter involves a combination of creative writing skills and a deep understanding of search engine optimization best practices & principles.
Here are key aspects of what an SEO copywriter does:
You’ll conduct thorough keyword research to identify relevant terms and phrases that potential readers might use in search engines. This includes analyzing keyword competition and search volume to pick the most effective keywords for your content.
You’ll produce valuable, informative, and engaging content that aligns with your identified keywords. Your content must meet the needs of your client’s target audience while providing value and relevance.
You’ll seamlessly integrate selected keywords into your content, including titles, headings, and body copy. Don’t go overboard with stuffing keywords. Focus on creating natural, persuasive and engaging content laced with relevant SEO keywords.
Optimize meta tags, including meta titles and meta descriptions, to include relevant keywords and encourage clicks in search engine results.
You want to craft compelling headlines that capture your reader's attention and include key keywords. Structure content with relevant subheadings to improve readability and assist search engines in understanding your content’s hierarchy.
Strategically incorporate internal links to other relevant pages within the website to improve navigation and user experience. Consider external linking to reputable sources to enhance the credibility of your content.
You’ll need to ensure that your content is optimized for mobile devices. Mobile search and user engagement is at an all-time high and is only getting more popular so everything you write must be optimized for mobile.
Use tools like Google Analytics to monitor the performance of your content, track user behavior, and make smart, data-driven decisions. Adjust strategies based on analytics data to improve content performance and user experience.
You always need to keep up-to-date with industry trends, search engine algorithms, and changes in SEO best practices. Plus, adapt your writing strategies to align with evolving SEO requirements and user expectations.
You’ll likely work with other SEO specialists and digital marketers to align content strategies with broader marketing goals. And to optimize important aspects like website structure, URL structures, and other technical features that contribute to SEO.
How Much Does an SEO Copywriter Make?
According to Zip Recruiter, SEO copywriters make an average 75,000 per year or $37/hr.
However…
Pay varies greatly depending on these 3 main factors:
If you’re just starting out, you can expect to make around $40,000-$60,000 per year for entry-level SEO copywriting positions or $20-50/hr as a freelance SEO copywriter.
You can earn much more scratch as you gain more experience, writing samples and building your credibility & skills.
Like with all types of copywriting, specialists earn more than generalists.
Meaning:
If you choose a red-hot niche filled with businesses that can afford your services, you can earn a lot of money.
If you do not specialize in writing for a specific type of business, you will NEVER earn as much as a niche copywriter and will have a hard time breaking 6-figures.
Read this blog post to discover the highest-paying copywriting niches in 2024.
Freelance SEO copywriters typically set their own rates, which can vary based on factors such as their reputation, portfolio, and negotiation skills. As a freelance copywriter, you are a business owner. There is no cap on how much you can earn. You CAN earn a lot more than being an in-house SEO copywriter, or a lot less. It all depends on YOU, your work ethic and your ability to find close clients.
In-house SEO copywriters work for a company or agency. You will have a more stable income but will probably not earn more than low 6 figures.
Follow the rest of this SEO copywriting training to maximize your earning potential…
The Best SEO Tools for Copywriters in 2024
SEO tools are invaluable for copywriters looking to optimize their content for search engines.
Here are some great SEO tools that can help you get more done in less time, without the common human headaches.
Google Keyword Planner
Google Keyword Planner is a versatile tool designed for keyword research within Google Ads campaigns. But it provides valuable insights into keyword search volume, competition, and helps you discover relevant keyword ideas whether you’re running ads or not.
SEMrush
SEMrush is an all-encompassing SEO toolkit that caters to various aspects of digital marketing. It offers features like keyword research, competitor analysis, site audit, and backlink analysis. SEMrush is known for its comprehensive data, allowing users to gain insights into their own website's performance and compare it with competitors. The tool also provides PPC (pay-per-click advertising) research features, making it a valuable asset for digital marketers.
Ahrefs
Ahrefs is a powerful SEO tool known for its robust backlink analysis capabilities. It offers features such as keyword research, site audit, competitor analysis, and content exploration. Ahrefs' extensive database allows users to delve deep into backlink profiles, understand referring domains, and track historical data, making it a go-to tool for link-building strategies.
Moz
Moz offers a suite of SEO tools, including features for keyword research, site audit, and backlink analysis. Moz's strength lies in its simplicity and ease of use, making it suitable for both beginners and experienced SEO professionals. The tool provides actionable insights to improve on-page SEO, monitor site health, and enhance overall search visibility.
Ubersuggest
Ubersuggest is a user-friendly SEO tool that simplifies keyword research and content planning. It offers keyword suggestions, content ideas, and provides data on search volume, competition, and trends. Ubersuggest is known for its straightforward interface, making it accessible for individuals looking to enhance their SEO efforts without overwhelming complexity.
Keyword Surfer
Keyword Surfer is a Chrome extension designed for quick keyword insights directly in Google search results. It displays search volume and related keywords, providing valuable information at a glance. Keyword Surfer is a handy tool for on-the-spot keyword research and content optimization within the context of your browser.
Mangools KW Finder
Mangools KW Finder is a dedicated keyword research tool known for its user-friendly interface and detailed keyword metrics. It offers keyword suggestions, search volume data, and competition metrics. KW Finder is particularly useful for finding long-tail keywords with lower competition.
The #1 SEO Copywriting Course on How to Write SEO-Optimized Copy (Learn SEO Copywriting Basics in 5 Minutes)
1. Understanding Keywords
Begin with Research
Keywords are the backbone of SEO copywriting.
Start by researching relevant keywords using tools like Google Keyword Planner, SEMrush, or Ahrefs.
Identify phrases your audience is likely to search for online and strategically incorporate them into your content.
Placement is Key
Place your primary keyword in your title/headline, meta description, and throughout your content.
However:
Make sure that it fits naturally into the context of your writing.
Google values user experience, so avoid keyword stuffing.
2. Crafting Compelling SEO Optimized Headlines
Captivate Your Audience
Your headline is the first impression readers have of your content.
Craft headlines that are not only optimized for search engines but also grab your ideal reader’s attention and suck them into your copy. To learn more about how to write attention-grabbing headlines see this post.
It’s best practice to include your main keyword in your headline.
Structure Matters
Break up your content with subheadings (H2, H3, etc.) to improve readability and help search engines understand the structure of your content.
Each subheading should contain secondary keywords related to your main topic.
3. Optimizing Meta Descriptions
A meta description is like your 155-character elevator pitch.
It’s a brief summary of your content displayed in search engine results.
It should be compelling, concise, and contain your primary keyword.
Aim for around 155 characters to ensure it’s fully visible in search results.
4. Content Quality and Relevance
Write for Your Audience
While incorporating keywords is crucial, NEVER compromise on the quality and relevance of your content.
Write in a way that engages and provides value to your audience.
Google's algorithms prioritize content that meets user intent.
Google’s #1 goal is to provide their users with a great experience.
If you help Google achieve its goal, it will reward you (by ranking higher in its search engines).
The best way to rank in Google (and any search engine) is to provide extreme value to their users (your target audience).
Make your content super relevant to what users are searching, help them overcome their problems and give them valuable solutions and write in a way that is engaging and easy to read so that they stay on your page longer (the longer users stay & engage with your page, the happier Google is).
Word Count Matters
While there's no one-size-fits-all answer, longer-form content often performs better in search results.
Aim for a word count that thoroughly covers your topic without unnecessary fluff.
The more valuable content you provide, the higher your content will rank.
5. Link Building and Internal Linking
When it comes to external links, focus on quality over quantity.
Seek backlinks from reputable sources within your industry to boost your content's authority.
For internal links, connect relevant pages within your website to improve navigation and user experience.
6. Mobile Optimization
With the majority of users accessing content on their phones, it's crucial to optimize your content for mobile.
Ensure your website is mobile-friendly, and your content displays well on various screen sizes… But optimize for mobile first.
Page Speed Matters
Google considers page speed in its ranking algorithm.
Use tools like Google PageSpeed Insights to identify and address issues affecting your site's loading time (or your client’s website).
7. Stay Updated and Evolve
Adapt to Algorithm Changes
Search engine algorithms are always evolving, and staying informed is key.
Follow industry blogs, attend webinars, and keep an eye on updates from search engines.
Adapt your strategy to align with the latest best practices.
8. User Intent
User intent is all about understanding why someone is searching online.
Whether they want information, are looking for a specific website, plan to make a purchase, or are researching for future transactions, user intent guides their online journey.
To write successful SEO copy, you must understand WHY your ideal readers are searching for specific phrases online and what the intent behind their searches are.
Then…
Tailor your content to match what users are looking for.
This involves choosing relevant keywords, and creating content that not only includes those keywords but also provides valuable, relevant information.
For example:
I write daily blog posts teaching copywriters how to succeed online.
Whenever I do keyword research and decide on my blog post’s topic, I make sure that it is tailored to COPYWRITERS, not business owners.
There are tons of business owners also searching how to improve their copy.
But copywriters are my target audience.
I tailor everything I create for them based on what THEY are searching.
By understanding WHO is searching for these keywords and the intent behind their searches, I am able to create content that is valuable for my ideal readers.
This is not only valuable to my readers, but it is what Google wants.
Remember, their #1 goal is to provide a great user experience.
So, by understanding your target audience’s intent when searching on Google, you will be able to provide them a great experience and Google will reward you for this.
By mastering these fundamental aspects of SEO copywriting, you'll be well on your way to creating content that not only resonates with your audience but also ranks sky-high on search engines.
How to Become an SEO Copywriter in 2024
I’ll make this EXTREMELY simple for you.
There are really only three main steps…
1) Learn the Basics
If you want to become an SEO copywriter, you must learn the basics of SEO and Copywriting.
Here are 5 SEO copywriting trainings for beginners:
- "SEO Training Course: Building Sustainable Traffic for Business Growth" by Moz (Coursera)
- "SEO Fundamentals" by SEMrush Academy
- "The Complete SEO Course - Rank Your Website in Google Easily" (Udemy)
- "SEO Training and Link Building for Beginners" by Ahrefs Academy
- "HubSpot Content Marketing Certification" (HubSpot Academy)
And…
These are the 10 copywriting books I recommend all beginners to read:
1. The Boron Letters by Gary Halbert
2. The Adweek Copywriting Handbook by Joseph Sugarman
3. How to Write a Good Advertisement by Victor O. Schwab
4. Scientific Advertising By Claude Hopkins
5. The Ultimate Sales Letter by Dan Kennedy
6. Ogilvy on Advertising By David Ogilvy
7. Tested Advertising Methods By John Caples
8. Cashvertising By Drew Eric Whitman
9. The Copywriter’s Handbook By Bob Bly
10. Kick-Ass Copywriting Secrets of a Marketing Rebel By John Carlton
Plus…
You should also practice your skills.
I’ve created a detailed blog post covering how to practice copywriting for free.
After you take these courses/read these books (along with the copywriting practice exercises), you will be ready for step 2…
2) Get Paid to Write
You have two options…
UNO:
Apply for entry-level SEO copywriter positions. This is just like applying for any other job. Create a resume, portfolio, apply on job sites, etc.
DOS:
Write for freelance clients.
If you choose this option, read this blog post.
It covers everything you need to get SEO copywriting clients FAST (perfect for beginners looking to get their first dozen clients… no prior experience or portfolio needed).
3) Grow
After you get your feet dirty and gain lots of experience writing SEO copy for clients, you’ll be ready to grow your business.
Read this blog post covering my top 3 growth tips for copywriters looking to multiply their income.
However...
The best growth tip I can give you is DAILY improvement.
Never stop learning, practicing and writing.
If you do all 3, daily, you will be able to charge top fees, work for the best clients and blast away competition.
Conclusion
Follow this quick SEO copywriting course to break into SEO copywriting.
In no time, you can earn a comfy living as an SEO copywriter.
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