However, the fundamentals of copywriting apply to whichever medium you write for.

Each platform varies with best practices, but HOW to write a persuasive message never changes.

The majority of your time as a copywriter will be spent writing, researching and editing.

​To learn more about the 3 main phases of copywriting see this blog post.
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After you know your audience on a deep level, you must grab their attention.

This is the job of your headline.

If you fail to grab attention, your audience will NOT read your copy – no matter how amazing it may be.

To ensure you grab your audience’s attention, make your headlines specifically tailored to them.

Their interests.

Their problems.

Their desires.

Follow this ultimate guide for writing attention-grabbing headlines.

This guide gives you 10 sure-fire ways to grab your ideal reader’s attention FAST.

Want more tips on how to write persuasive CTAs? Click here
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Stories are probably the most persuasive tool in your copywriting toolbox.

Stories cover all the bases for writing copy that sells - solves problems, persuades, educates, entertains, taps into emotions, and all that good stuff.

​5 types of stories to tell in your writing:

TIP:

The more emotional, dramatic and tension filled your stories are, the more powerful they’ll be.

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One of the biggest roadblocks in selling is making your claims believable.

An easy way to leapfrog over this hurdle is to add specific details throughout your copy.

Add specific details to your:

EVERYTHING.

You can do so by adding stats, figures, comparisons, number of steps to take, vivid descriptions and so on.

When you describe something with specific details it is much more believable, engaging and persuasive.

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One of the worst things you can do in your writing is to make it complicated.

You want readers to be able to understand your message at a glance.

It should be readable at a 5th grade level.

​Here are some tips to help you simplify your writing:

The easier it is for readers to grasp your message, the easier it is for you to persuade them.

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FREE.

SALE.

NOW.

Nope…

Victor Schwab revealed the most powerful word in copywriting is - "YOU."

Why?

It’s simple.

People really only care about themselves (and their families).

They do NOT care about you, your product or your company.

All they care about is what’s in it for them.

So, when you're writing copy, talk directly to your reader.

​Use lots of "YOU" language to show them that you understand them, care about them and that your message is all about THEM.
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Gary Bencivenga is considered the world’s greatest living copywriter.

For good reason.

He’s sold billions worth of products.

When he retired, he held a $5,000 seminar revealing all his battle-tested secrets.

His main secret for success?

PROOF.

You see, to get people to believe you, you need to prove your claims.

​Here are three ways to get the job done:
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​    1. Social proof – testimonials, reviews, case studies, etc.

    2. Add credentials and authority – like years in business, number of products sold, awards won, etc.

​   3. Use the "If…Then" technique. Say if your reader meets a requirement, then they get a big benefit. For example, "If you have 5 minutes per day, then you can lose 10 pounds this month."
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​IMPORTANT:

Don't say something unless you can prove it's true.

Use strong proof to back up your claims.

You want to sandwich your claims between proof elements.

​Also, never make your claims bigger than your proof.