Your copywriting bio is very important to your success.

It’s often the first “impression” you make with potential clients.

If you make a good first impression, your chance at winning new clients shoots through the sun.

But…

The opposite is true if you make a bad impression:

Your would-be clients will choose someone else, and you will miss out on endless opportunities.

As a copywriter, you need to include a copywriting bio on several different platforms:

• Your resume
• Your cover letter
• Your portfolio
• Your LinkedIn profile
• Your blog (if you have one)
• Your social media accounts
• And much more

In this blog post…

I’m going to reveal what a copywriting bio is, why you need one, the 7 key elements to include, 10 copywriting bio examples and several tips to increase your chances of impressing new clients.

In just 5 minutes from now, you’ll feel confident in creating an impressive copywriter bio that attracts new clients to you like a giant steel magnet.

 

What is a Copywriting Bio?

A copywriting bio (short for biography) is a powerful summary of who you are as a copywriter.

It serves as your professional introduction…

Giving your prospects a quick snapshot of your skills, experiences, and unique qualities.

Think of it as your written elevator pitch that showcases your expertise and sets the stage for potential clients to understand what you bring to the oval table (why they should hire you amongst the jungle of hungry copywriters)

Your copywriting bio is often the first thing prospects see online when learning about you, so make it count by capturing what you have to offer as a copywriter, in just a few, explosive paragraphs.

 

Why Do Copywriters Need a Copywriting Bio?

A well-crafted copywriter bio can instantly help you stand out amongst the fierce competition.

It's not just about listing your skills…

It's about instilling confidence in your capabilities and creating a connection with your ideal clients.

Clients want to work with someone they can relate to and trust, and your copywriter bio is the perfect opportunity to build that trust.

Plus...

It's often the first thing clients look for when considering hiring a copywriter.

A compelling copywriter bio can make the difference between a potential client reaching out or moving on to the next candidate.

It’s your skeleton key for unlocking new opportunities and building profitable, long-term relationships with clients.

 

What to Include in Your Copywriting Bio

Now, let's break down the key ingredients to whipping up a 5-star copywriting portfolio:

1. Introduction and Hook: Start with a captivating opening sentence that grabs attention and sets the tone for your bio.

2. Professional Background: Provide a brief overview of your professional journey, including any relevant education, training, or certifications.

3. Areas of Expertise: Clearly outline your specialties and the types of copywriting projects you excel in.

4. Noteworthy Achievements: Showcase any significant accomplishments, awards, or high-profile projects you've worked on. Give specific details whenever possible (I.E. “I helped X company increase their sales by 425%”).

5. Client Testimonials: If available, include quotes or testimonials from satisfied clients to build credibility.

6. Personal Touch: Infuse your personality and unique writing style into your copywriting bio. Include a personal story, a fun fact, an inspiring quote, etc.

7. Call-to-Action (CTA): Wrap up with a clear invitation for potential clients to reach out, providing contact information or a link to your portfolio (give specific, clear instructions on how to get in touch with you).

 

10 Copywriter Bio Examples

Let's explore some killa copywriter bios that effectively incorporate these above elements.

Analyze what makes each copywriter bio stand out and consider how you can adapt similar strategies to fit your unique style and experience.

#1. Social Media Copywriter

"With a focus on the fast-paced world of social media, I'm [Your Name], your go-to copywriter for crafting content that stops the scroll. From engaging captions to compelling tweets, I specialize in creating social media narratives that amplify your brand's voice in the digital landscape."

#2. Email Copywriter

"I'm [Your Name], your email copywriting expert. I specialize in crafting messages that not only land in the inbox but also prompt action. Let's turn your email campaigns into powerful tools for engagement and conversion."

#3. Direct Response Copywriter

"If you're seeking a copywriter who understands the art and science of direct response, you've found me. I specialize in creating persuasive copy that prompts immediate action, whether it's making a purchase, signing up, or clicking that crucial link."

#4. Product Description Copywriter

"Transforming features into irresistible benefits is my forte. I'm [Your Name], a product description copywriter dedicated to showcasing your offerings in a way that not only informs but also entices. Let's turn your products into stories that resonate with your audience."

#5. Blogger

"Blogging is more than words on a screen—it's about building connections. I'm [Your Name], a blogger passionate about creating content that not only informs but also resonates. Let's embark on a journey of crafting blog posts that captivate and keep your audience coming back for more."

#6. SEO Copywriter

"Navigating the intersection of captivating content and search engine algorithms is my expertise. I'm [Your Name], an SEO copywriter committed to boosting your online visibility. Let's infuse your website with SEO-friendly copy that not only ranks on Google but also engages."

#7. Website Copywriter

"Your website is your digital storefront, and I'm here to make it inviting and compelling. I'm [Your Name], a website copywriter specializing in creating content that guides visitors through a seamless and engaging online experience."

#8. E-commerce Copywriter

"In the e-commerce landscape, words have the power to drive sales. I'm [Your Name], an e-commerce copywriter dedicated to creating product descriptions, landing pages, and campaigns that convert browsers into buyers."

#9. Landing Page Copywriter

"First impressions matter, especially on landing pages. I'm [Your Name], a landing page copywriter specializing in crafting compelling messages that inspire action. Let's create landing pages that not only capture attention but also guide visitors toward conversion."

#10. Facebook Ad Copywriter

"In the dynamic world of social advertising, words are the driving force to growing your business. I'm [Your Name], a Facebook ad copywriter dedicated to creating messages that stop the scroll, drive engagement and conversions. Let's craft ad copy that makes your brand stand out in the crowded Facebook feed."

 

5 Tips for Writing a Successful Copywriting Bio

1. Tailor Your Message To Your Dream Client

Understand who your target audience is and tailor your bio to flag them down and demonstrate how you can help them solve their problems and achieve their goals. What’s in it for them? Why should they hire you? Why are you different? Answer these questions and include them in your copywriter bio.

2. Update Regularly

Keep your bio current with your latest achievements and projects to reflect your evolving expertise.

3. Be Authentic

Authenticity builds trust. Don't be afraid to let your personality shine through; it helps you stand out from the sea of “me too” copywriters.

4. Optimize for Readability

Use concise sentences, bullet points, and subheadings to enhance the readability of your bio, making it easy for clients to skim and absorb key information.

5. Include a Call to Action

Encourage readers to connect, whether through social media, email, or your professional website. Make it stupidly easy for them to take the next step.

 

Conclusion

You now have everything you need to create a powerful copywriting bio that attracts new clients.

Follow this guide and apply the little-known tips so you can stand out from the competition.

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Want to earn some extra scratch this year?

If so, I’ve got fantastic news for you…

Copywriting is one of the best side hustles in 2024.

However, you can’t walk into copywriting and expect to “get rich quick” without brains, talent or hard work.

Like with anything in life…

It takes time, effort and energy to build this skill and earn good money from it.

That being said…

Once you understand how to write effective copy and know where to find clients, you can earn thousands each month, during your spare time.

Plus…

If you enjoy copywriting, you can quickly turn your copywriting side hustle into a 6-figure+ business.

In this post, I’m going to cover what a side hustle is, if copywriting is still a good side hustle in 2024, what types of copywriting are in red-hot demand and a simple 5-step game plan to start a copywriting side hustle ASAP.

 

What is a Side Hustle?

It’s simple.

A side hustle is a secondary job (or business) that you earn money from while still working your 9-5 (main job).

Side hustles are used to supplement your main income.

But, you can also start a side hustle to build a new skill, pursue a passion, “dip” your toes into entrepreneurship or see if another career is right for you before going all in.

Unlike a full-time job, side hustles are often part-time and are usually flexible in terms of schedule.

Side hustles can take various forms, such as freelancing, consulting, selling products or services online, gig work, tutoring, or any other entrepreneurial venture.

The rise of the gig economy and the availability of online platforms have made it MUCH EASIER for people to partake in lucrative side hustles.

The concept of a side hustle has gained popularity in recent years as people seek additional financial stability, personal development, and the opportunity to turn their passions into profitable careers.

 

Is Copywriting Still a Good Side Hustle in 2024?

Despite what you hear about AI, copywriting as a side hustle is one of the best options available.

Not just for 2024…

But FOREVER.

Copywriting ain’t going anywhere, anytime soon.

Businesses always need to generate more leads, win more sales and grow.

Plus, with more businesses going online, and utilizing websites, social media and online advertising, copywriting is more in-demand than ever before.

Here are 5 main reasons you should STRONGLY consider a copywriting side hustle:

1. Work from anywhere – freelance copywriting is 100% remote. Meaning: you can write from anywhere your juicy buttocks desires.
2. You can earn a FORTUNE – copywriting is an extremely sought-after skill. If you can boost response (sales, leads, etc.) for companies, you can earn a fortune (there are hundreds of 6-figure and 7-figure copywriters)
3. You set your own schedule – as a freelance copywriter, you are a business owner. You set your own schedule: decide when you work, how long you work, for whom you work with, etc.
4. You can start earning money FAST – you don’t need a college degree, internships or work your way up a crooked corporate ladder. You can realistically start taking on work in a few weeks from today.
5. It’s fun – if you like to write, copywriting can be extremely fun and rewarding. You get to choose what topics you write about and write for brands you love.

 

What Does a Copywriter Do?

A copywriter is a professional who writes “copy” for companies to help them improve their advertising and/or marketing.

The goal of copywriting is to persuade and engage an audience to take a specific action, such as purchasing a product, subscribing to a service, or clicking a link.

Copy can be found in various forms, including advertisements, websites, email campaigns, product descriptions, brochures, and more.

Companies hire copywriters to help them grow their business.

The primary objective of writing copy for companies is to help them boost leads and sales.

Successful copywriting often involves creativity, a deep understanding of human psychology and salesmanship and the ability to tailor messages to specific demographics.

 

What Types of Copywriting are Most in Demand?

Equality does not exist in copywriting.

Some types of copywriting pay muy bueno, others pay muy terrible’.

If you decide to start a copywriting side hustle, make sure you offer one (or more) of these services:

• Social media copywriting
• Landing/sales page copywriting
• Email copywriting
• Blog/seo copywriting
• Direct response advertising copywriting
• Website copywriting
• UX copywriting
• B2B copywriting
• B2C copywriting

To learn more about the different types of copywriting, see this detailed blog post.

 

5 Simple Steps to Start a Profitable Copywriting Side Hustle

 

#1. Learn the Basics

The first step to starting a lucrative copywriting side hustle is to LEARN HOW TO WRITE COPY.

Companies aren’t going to pay you a red cent if you can’t get them results.

You must be able to provide your clients value.

But don’t worry.

Because learning copywriting can be quick and painless.

Here’s how to learn copywriting extremely fast…

Read these top 10 copywriting books:

1. The Boron Letters by Gary Halbert
2. The Adweek Copywriting Handbook by Joseph Sugarman
3. How to Write a Good Advertisement by Victor O. Schwab
4. Scientific Advertising By Claude Hopkins
5. The Ultimate Sales Letter by Dan Kennedy
6. Ogilvy on Advertising By David Ogilvy
7. Tested Advertising Methods By John Caples
8. Cashvertising By Drew Eric Whitman
9. The Copywriter’s Handbook By Bob Bly
10. Kick-Ass Copywriting Secrets of a Marketing Rebel By John Carlton

Strive to read 25 pages, each day.

As you read these books…

Practice your copywriting skills by completing the copywriting practice exercises found in this handy guide:

How to Practice Copywriting for Free (5 Exercises to Improve Your Skills TODAY)

In 2020, I decided I wanted to become a full-time copywriter. I spent three months learning and practicing copywriting. However, if you just want to use copywriting as a side hustle, then start with The Boron Letters, Scientific Advertising and The Copywriter’s Handbook and practice the exercises each day while you learn.

After reading these 3 books and practicing your skills, you should be good to go after a month or so (few weeks if you’re a fast reader).

Then, after you’ve learned the basics, you’ll be ready to start making money.

 

#2. Get Your First Handful of Copywriting Clients

I’ve created a detailed blog post for naked-new copywriters to get their first bunch of copywriting clients…

How to Get Copywriting Clients in 2023 With No Experience (Get New Clients TODAY)

These methods are quick n easy.

But the 2 fastest ways to get freelance copywriting clients are…

1. Post on Facebook

Simply create an offer and post it to your feed.

I got my first copywriting client doing this - within 24 hours.

It works extremely well and takes about 10 minutes to whip up.

Again, see my blog post for step-by-step instructions on how to do this.

2. Fiverr

Create a Fiverr account and post gigs.

This is another way to get clients within days.

I’ve gotten dozens of freelance clients from Fiverr within my first few months as a copywriter.

IMPORTANT:

When just starting your copywriting side hustle, the goal is to get lightning-fast experience.

You want to write for a wide variety of clients (in different industries) and also write for the most popular types of copy (emails, landing pages, blog posts, ads, etc).

Limiting yourself to a specific niche or a specific type of copy (when starting out), will severely handicap you from making fast cash.

You should write a LOT of copy for paying clients, for a VARIETY of different industries & mediums.

AFTER you’ve gotten a lot of experience writing for different niches and types of copywriting services….

Choose a niche.

Why?

If you desire to earn maximum profits in minimum time, you MUST choose a freelance copywriting niche.

You will never earn much money by staying a generalist.

 

#3. Choose a Copywriting Niche

Once you’ve gotten experience under your pants and can demonstrate your expertise to potential clients, you’ll be ready to choose a copywriting niche.

I’ve written over 3,000 words on how to choose a copywriting niche, with step-by-step instructions, in this ultimate guide – The 10 Highest-Paying Copywriting Niches in 2023 (How to Pick the Best One for YOU).

Read this post before choosing a niche.

After you’ve chosen your niche, you’ll be ready to move on to the next step in your copywriting side hustle journey…

 

#4. Create a Copywriting Portfolio

After you gotten a bushel of copywriting samples and testimonials, you’ll want to create a copywriting portfolio.

Once you’re ready to create a freelance copywriting portfolio, follow this step-by-step crash course here.

This method is perfect for beginner copywriters because it’s free, takes 10 minutes to create, and doesn’t require ANY tech or design skills.

 

#5. Get Higher-Quality Clients and Grow Your Copywriting Side Hustle

After you’ve picked a copywriting niche and have created your copywriting portfolio, you can start making REAL money.

There are 2 main ways to get high-quality niche clients:

1. Prospecting

The best ways to prospect are through networking, cold email outreach and LinkedIn outreach.

I cover these 3 ways to get freelance clients in great detail here.

Prospecting will get you clients ASAP – in as quick as 24 hours.

However…

Prospecting sucks.

There’s no other way of putting it.

And there’s a limit to how many clients you can get because it requires time and energy.

If you aren’t reaching out to new clients frequently, you won’t be earning too much money.

Luckily, there’s another option:

2. Content marketing

In the beginning of your copywriting side hustle venture, you’ll need to pitch, apply and network to get work.

It requires a lot of time and energy.

And you need to keep doing this until you get steady repeat business and referrals (which can take a while).

However, while you do this work to get immediate clients, you should also invest some time and energy into content marketing.

This can include:

• Blog posts
• YouTube channel
• Podcast
• Social media: Facebook, Insta, Twitter, TikTok

This is a long-term strategy.

But once you do build momentum, it builds upon itself.

You can get so many clients over time that you’ll never need to prospect again.

 

Conclusion

If you want to earn extra skrilla this year while keeping your day job, copywriting is the way to go.

Yes, you’ll need to learn how to write.

Yes, you’ll need to find clients to write for.

But once you get past the stinky beginner phase, you can earn as much or as little as you desire, while writing about topics you enjoy.

Use this guide and the supplemental blog posts (in blue) to quickly launch a successful copywriting side hustle.

Want more tips to help you earn more money in less time with copywriting? Enter your email below:

 

 

Your copywriting brief is like your house’s foundation.

If your home does not have a rock-solid base, it’s only a matter of time until it all falls down and crushes you.

The same is true for your writing.

If you do not have a good copywriting brief to give to clients, you will be crushed by the competition.

Why?

Because your copywriting brief holds all the answers to what you will write about.

The answers you receive from clients will dictate how effective and persuasive your writing will be.

However, they have to be the right answers.

And this starts with asking the right questions.

In this blog post…

I’m going to cover what a copywriting brief is, what to include and give you exclusive access to the copywriting brief I’ve used for over 4 years.

 

What is a Copywriting Brief?

Copywriting briefs are a big list of market-related questions copywriters send to their clients to fill out.

The questions cover everything the copywriter needs to know in order to do proper market research.

Questions about the market, product, company, brand voice, competition, and so on

The answers you receive back are what you will use during the research phase (first phase of the copywriting process).

The 2 most common ways to create copywriting briefs are a Word document and a PDF document.

Every time you take on a new copywriting client, send them your copywriting brief before you begin the project.

 

Who Writes the Copywriting Briefs? You or Your Client??

You create the questions, your client fills them out.

Sometimes, clients will already have a completed copywriting brief.

I strongly recommend that you create your own brief and send it to them anyway.

Why?

This copywriting brief is EXTREMELY important.

If you ask the right questions, it will be MUCH easier to write successful copy that drives results for your clients.

To ensure you get everything you need in the market research phase, send clients your own copywriting brief to fill out.

 

When Should You Use a Copywriting Brief?

You should use a copywriting brief whenever writing for a new client.

The good news is…

You only create this brief once.

Simply create a copywriting brief and send it to every client you take on.

 

The 4 Main Areas Every Copywriting Brief MUST Include

There are 4 main areas that you’ll need to study intensely during the research phase:

1. The market
2. The product
3. The company
4. The competition

A good copywriting brief asks several key questions in each main category.

However, the best copywriting briefs focus the most on the market.

And this is tricky.

Because most clients don’t know their core buyers well enough (if at all).

By asking smart questions about their market, you force them to dig deeper into who they are really selling to and what motivates them to buy.

In the next section, I’ll cover every question to ask per category and the key components to focus on…

 

Steal the Exact Copywriting Brief I’ve Used Over the Last 4+ years

I created this copywriting brief 4 years ago.

I’ve updated it over the years.  I added relevant and important questions as I took on more copywriting assignments and got more experience.

It is VERY long and comprehensive.

It covers EVERYTHING you need to write knock-out copy.

99% of the time, your clients will not be able to answer every question. That’s okay. But, you want to get as many answers as possible, with lots of details.

As you’ll see below, I’ve included a brief paragraph in the intro explaining the importance of filling this copywriting brief out.

I recommend you say something similar when you send them this copywriting brief.

Copywriting Brief

Great results come from great briefs.

In order for me to help you achieve your goals, I need to know everything about you, your product, your existing customers, and your target market.

So, to make this easy, I have compiled a simple questionnaire for you to fill out.

Please answer every question with as much detail as you can.

The more info you share, the better your results will be.

I would like to thank you in advance for the time and effort you will put into this document.

----

Campaign Objective

What is your main objective for this project?

[Leads, sales, etc.]

----

#1. Market

Demographics

Age:

Gender:

Marital status:

Occupation:

Education level:

Annual income:

Location:

 

State of market awareness [highlight most relevant]

1. Most aware
2. Product aware
3. Solution aware
4. Problem aware
5. Completely unaware

 

Emotional questions about your market (most important)

1. What keeps them awake at night, indigestion boiling up their esophagus, eyes open, staring at the ceiling?
2. What causes them pain?
3. What humiliates them?
4. What are they afraid of?
5. What makes them mad?
6. What do they worry about most?
7. What 3 things frustrate them most each day?
8. What do they want most?
9. What make them feel insecure?
10. What is the #1 most URGENT problem they are desperately trying to solve?
11. What FEELINGS are they experiencing when they’re doing a Google search about the big problem they need solved?
12. What do they COMPLAIN about to their friends over a drink?
13. What do they dislike about products available?
14. What do they like about products available?
15. What do they want more of from products?
16. How do you want the visitor to FEEL when they arrive on your website
17. Why do they NEED what you are selling?
18. Why should they buy NOW?
19. What are their VALUES like?
20. What trends are occurring and will occur in their business or lives?
21. Is there a built-in bias to the way they make decisions? (Example: engineers = exceptionally analytical.)
22. Do they have their own insider language?

----

#2. Product

What are the main features of your product?

[list as many features as possible]

What are the main benefits?

[list the top 5-10 benefits in order of importance. HINT: What does your product DO for your customers? What key benefits do they gain from USING your product?

What are the emotional benefits?

[list the top 5-10 emotional benefits in order of importance. How do customers feel after experiencing these benefits? Happy, relieved, confident, etc.]

Why is your product different from all the other products available?

[Explain the core benefits/solutions you can provide to your customers that no one else in your market can.]

What makes your benefits believable?

[list any & all reviews, testimonials, case studies, demonstrations, specific details, and personal success stories that support your claims]

Do you have a risk-free guarantee? If so, what is it? Is it unique from the competition?

 ----

#3. Your company

What is your brand's mission?

What is the background story for creating this product?

What is your brand’s core values?

What is the preferred tone and voice for the brand (brand voice)?

----

#4. Competition

What kinds of offers are currently working right now?

Who are your top competitors?

[List 3-5 main competitors. Include their name, website and how they are successfully selling to your target audience]

-----

Is there anything else I should know before writing?

Thank you for taking the time to fill this out.

I look forward to writing for you!

You can download this copywriting brief template here:

Copywriting Brief Template

Feel free to add/edit this template.

 

Conclusion

Use this copywriting brief template to help you write copy that impresses clients and gets them the results they desire.

If you do, you will be able to charge higher fees, win repeat clients and write much faster.

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Interested in becoming a copywriter?

If so, your success hinges on which types of copywriting services you specialize in.

They’re dozens of different types of copywriting out there, but they are not treated equally.

Some types of copywriting services can pay you a fortune, while others will pay a McDonald’s salary (or even less).

In this blog post…

I’m going to reveal what copywriting is, what a copywriter does and the top 10 most profitable types of copywriting to offer in 2024, so you can earn the most amount of money, with the least amount of effort.

 

What is Copywriting?

It’s simple…

Copywriting is sales multiplied.

Instead of selling face-to-face or over the phone, you are selling to hundreds, thousands, even MILLIONS of people with one victorious swoop via the words you write.

You do so by writing to a specific target audience in hopes of motivating them to take a specific action from you (usually to purchase a product or sign up for an email newsletter).

There are dozens of different types of copywriting to specialize in.

Depending on which you choose, what you write and how you write it, will vary.

However, no matter which types of copywriting services you offer, your writing will still need to grab attention, pique your reader’s interest and motivate them to take action.

As a copywriter, you will spend the majority of your time generating clients and writing for them.

In the beginning, you’ll spend more time focusing on getting clients.

However, once you get a steady flow of clients, you’ll spend the majority of your time writing.

 

The 10 Most Profitable Types of Copywriting Services in 2024

1. Social Media Copywriting

Social media copywriting is an extremely in-demand skill to have.

Just about every brand uses social media to market their company.

As a beginner copywriter, mastering the art of creating compelling & engaging social media content can open golden doors of endless opportunities.

Brands are constantly hiring copywriters who can craft engaging and persuasive posts across all the major social media platforms:

• Facebook
• YouTube
• Instagram
• Twitter
• TikTok
• LinkedIn

Your ability to write attention-grabbing content that resonates with a brand’s core followers and motivates them to take action is essential to your success.

From writing catchy captions, to developing content that encourages a brand’s audience interaction, social media copywriting is an extremely in-demand field that pays handsomely.

Average Salary: $50,000 to $110,000+ per year

What you will be writing:

• Captions
• Hashtags
• Social Media Ads
• Engagement Posts
• Bio Copy
• CTAs

Example of Social Media Copy

 

2. SEO Copywriting

Every company wants to rank #1 on Google.

If you can help them achieve this, you can create a VERY profitable and fun life for yourself.

Regardless of whether you are an SEO copywriter, understanding the core principles of SEO and using them in your copy is an invaluable skill to have (you can offer this as a bonus incentive to clients and charge a premium fee).

SEO copywriters specialize in creating content that not only resonates with a brand’s target audience but also resonates with search engine algorithms.

By integrating relevant keywords, crafting compelling meta descriptions, and developing content that provides value to Google’s users, you can help businesses climb the ranks on search engine results pages.

As online competition continues to grow, SEO copywriting is a sought-after skill for companies striving to enhance their digital presence.

Average Salary: $60,000 to $100,000 per year

What you will be writing:

• Website Content
• Blog Posts
• Meta Descriptions
• Alt Text
• Headlines

 

3. Blog Copywriting

Blogging remains a cornerstone of content marketing for businesses of all shapes and sizes.

Companies desire to establish themselves as the authority figure in their industry, and well-written blog posts play a BIG role in achieving this.

As a blog copywriter, you have 2 big tasks.

1. Help companies rank #1 on Google
2. Help companies inform and engage their readers with helpful content that solves BIG problems

One of the most important skills of blogging is storytelling.

When you can write SEO-optimized blog posts that tell powerful stories, you can become a top dawg blog copywriter.

Average Salary: $50,000 to $105,000 per year

What you will be writing:

• In-depth Guides
• Thought Leadership Articles
• How-to Posts
• Listicles
• Interviews

4. Direct Response Copywriting

Direct response copywriting is all about persuading your client’s audience to take immediate action.

From creating sales-driven emails to crafting compelling calls-to-action on websites, the primary goal is to elicit a direct response (hence direct response copywriting).

As a beginner, understanding the psychological triggers that motivate individuals to make decisions is crucial to your success.

Direct response copywriting requires a deep understanding of your target audience, their psychology and the ability to convey a sense of urgency and value.

With businesses constantly seeking ways to drive conversions, mastering the art of direct response copywriting positions you as a valuable asset in the competitive world of digital marketing.

Average Salary: $55,000 to $1,000,000+ per year

What you will be writing:

• Sales Letters
• Call-to-Action Copy
• Email Marketing Campaigns
• Landing Page Copy
• Advertisements

5. Email Copywriting

Over 80% of all businesses use email marketing to build their brand and drive sales.

As a beginner copywriter, developing the ability to craft persuasive emails for companies can earn you a farmer’s fortune.

Businesses are always on the lookout for email copywriters who can increase open rates, click-through rates and drive sales.

This is the type of copywriting that I specialize in.

I think it reigns supreme over the other options because it gives you the biggest band for your buck.

The average email is around 200 words and can be written in 10 minutes or less.

You can charge hundreds per email (even more).

Plus, it’s the easiest type of copywriting to get retainer deals (repeat work) for because companies send dozens of emails to their lists, each month.

Average Salary: $50,000 to $100,000+ per year

What you will be writing:

• Promotional Emails
• Email newsletters
• Welcome Series
• Abandoned Cart Emails

 

6. B2B Copywriting

B2B copywriting involves creating content that speaks directly to businesses and decision-makers.

Understanding the unique needs and challenges of businesses allows you to tailor your copy to resonate with a professional audience.

From crafting whitepapers and case studies to developing persuasive sales collateral, B2B copywriting requires a strategic approach that goes beyond consumer-focused messaging.

Companies seeking to enhance their corporate image and secure business partnerships value B2B copywriters who can break down complex concepts into clear and engaging messages.

Average Salary: $60,000 to $90,000 per year

What you will be writing:

• Whitepapers
• Case Studies
• Industry Reports
• Business Proposals

 

7. B2C Copywriting

On the flip side, B2C copywriting involves speaking directly to consumers.

This specialization requires a DEEP understanding of consumer behavior, buyer psychology, and consumer trends.

As a beginner copywriter, diving into B2C copywriting allows you to create content that resonates with a broad audience.

From writing product descriptions that drive purchases to developing engaging social media campaigns, B2C copywriting is all about creating a personal connection between the brand and the consumer.

Your ability to tap into the desires and aspirations of the target audience can significantly contribute to a company's success in the consumer market and position you as an irreplaceable copywriter

Average Salary: $55,000 to $80,000 per year

What you will be writing:

• Product Descriptions
• Social Media Campaigns
• Ad Copy
• Packaging Copy
• Website Copy

8. Website Copywriting

Websites serve as the digital storefronts for online businesses.

Over 72% of businesses have online websites, and this is only growing each year.

 There are tons of opportunities for website copywriters.

Beginner copywriters who excel in this area can help companies create a compelling online presence.

From homepage headlines that grab attention to product descriptions that persuade visitors to make a purchase, your role as a website copywriter is to guide the reader seamlessly through the online buying experience.

With businesses investing heavily in their online presence, mastering website copywriting can be a very profitable option for your copywriting career.

Average Salary: $55,000 to $80,000 per year

What you will be writing:

• Headlines
• Product Descriptions
• About Us Pages
• Landing Page Copy

9. Sales Page Copywriting

Sales page copywriting is all about creating landing pages and sales funnels that guide potential customers toward making a purchase.

This specialization requires a deep understanding of consumer psychology and the ability to build trust through persuasive language.

As a beginner, developing expertise in sales page copywriting allows you to contribute directly to a company's revenue-generating efforts.

Crafting compelling headlines, presenting irresistible offers, and addressing potential objections are essential skills that can turn visitors into customers, making you an invaluable asset in the world of online sales.

Average Salary: $60,000 to $90,000 per year

What you will be writing:

• Landing Page Copy
• Product Descriptions
• Pricing Pages
• Upsell Copy

10. UX Copywriting

User experience (UX) copywriting is centered around improving the overall usability and enjoyment of a product or service through effective language.

As a beginner copywriter, specializing in UX copywriting involves creating clear, concise, and user-friendly text that guides individuals through digital interfaces.

From microcopy on buttons and forms to error messages and tooltips, your role is to enhance the user journey.

As businesses prioritize user-centric design, the demand for copywriters who can contribute to a positive and intuitive user experience continues to grow, making UX copywriting a valuable type of copywriting service for beginners to specialize in.

Average Salary: $65,000 to $100,000 per year

What you will be writing:

• Microcopy (button text, form labels)
• Error Messages
• Onboarding Copy
• Navigation Labels

 

Conclusion

There you have it…

The 10 most profitable types of copywriting to specialize in 2024.

Want daily insider tips to help you become a pro copywriter this year? Enter your email below:

 

 

Want to learn the exact step-by-step copywriting process top-paid copywriters use when writing?

It’s really simple.

There are only 3 core steps in copywriting.

And, best of all, this simple 3-step copywriting process is perfect for beginner copywriters.

If you follow the copywriting steps outlined below, you can feel confident when writing, write within a proven structure and write much faster than you currently are today.

In this post…

I’m going to explain what copywriting is and the simple 3-step copywriting process I use (and all top copywriters use) to effortlessly write copy that impresses clients and drives sales.

 

What is Copywriting?

 

Copywriting is salesmanship in print.

Instead of selling face-to-face, you are selling through the words you write.

3 benefits of selling via copywriting:

• Sell to thousands at a time: You can reach thousands of people through a single ad.
• Sell 24/7: you write once, then can generate sales while you sleep, for years to come.
• Perfect for introverts: Does selling face-to-face make you cringe? If so, copywriting is a perfect alternative. Plus, you can earn FAR MORE money with copywriting than traditional sales (there are dozens of copywriters earning 7-figures right now)

As a copywriter, you write for companies to help them generate sales and leads.

You have endless options for the industry/niche you write for and the type of copy you write – emails, landing pages, blog posts, VSLs, and so on.

 

Use This Simple 3-Step Copywriting Process to Effortlessly Write A-List Copy That Impresses Clients and Attracts More Income

Step 1 In the Copywriting Process: Research

This is, by far, the MOST important step in the copywriting process.

Every 6-figure+ copywriter spends AT LEAST 80% of their time on research and only 20% on writing.

As Eugene Schwartz preached in his speech to Rodale Press (billion-dollar publishing company)…

“You do not write copy, you assemble it.”

Everything you write already exists.

Your job is to find it and assemble it – via research.

How to research like a pro

There are 4 main aspects when it comes to research:

1. The product
2. The company
3. The market
4. The competition

Where do you find this information?

The first place you get this invaluable info is from your client.

Most of the time, companies will give you a detailed document including all this vital information.

If not, you’ll need to create your own copywriting brief and have them fill this out.

Here are 5 additional market research resources:

• Reddit – This is my favorite research tool. Simply search your market’s keyword (I.E. “dentists”) and browse the subreddits (communities filled with people from your market). In seconds, you’ll gain access to hundreds of questions, frustrations, problems, topics, etc. that your readers are interested in and talking about (warts and all… users are anonymous, so they don’t hold back – this is a VERY good thing for YOU).
• Facebook groups – This is another market research goldmine. Go to Facebook. Then, type in the relevant keyword. Example: if your client is in the weightless niche and sells diet pills, type in “weightless” or “diet” or “diet supplement”. Join the group and study the market.
• Amazon reviews – This tool is great for product HINT: look for reviews that tell emotion-filled stories.
• Competitor websites – Another great place to gain market research info is your client’s competition. Browse the top 5-10 competitors in their industry and study their headlines, claims, benefits, etc.
• Blog post comments – Blog post comments can give you great insight into what your market wants and is interested in, related to what you’re selling.

Once I’ve gathered enough info on my client’s product, company, market and competition, I add everything into a Word doc and organize it.

By the time I’m done adding stuff, I have AT LEAST 20 pages (usually much more).

Now what?

STUDY.

I study this big arse document 3 times.

First time:

I just read it.

Second time:

I highlight important pieces – big benefits, main selling points, objections, emotional triggers (frustrations, problems, insecurities) and so on.

Then, I read it one more time before writing.

Give yourself at least 2 hours in between reading.

After you’ve read your research notes 3 times, you’ll be ready to write.

(For more info on the copywriting research process see this post)

 

Step 2 In the Copywriting Process: Write

After the research phase, it’s best to give yourself 24 hours before writing.

Why?

Because this gives your brain time to “incubate”.

This is what A-list copywriter – Joseph Sugarman - called the creative process for coming up with breakthrough ideas.

By giving your brain some breathing room, you allow your subconscious mind to work its magic.

If you give it enough time, it will feed you all the ideas you need to write bang bang copy.

Anyway…

After I’ve studied my market research notes 3x and have given myself 24 hours to “incubate”, I sit down at my computer and WRITE.

This is really important:

When you write your first draft, let everything flow right out of your brain and onto your keyboard.

Do NOT edit.

Just write, write, write.

It can be absolute jibberish.

Don’t worry about punctuation, spelling, grammar or anything else.  

Just write until you are done (headline to CTA).

Also, when I write my first draft, I set a 33.33-minute timer.

I learned this warrior tip from Eugene Schwartz.

Why?

Because this forces you to write FAST.

Deadlines are the key to boosting productivity and getting more done, in less time.

After the timer dings, I take a 5-10 minute break.

Then, I write for another 33.33 minutes.

I repeat this until I’m done with my first draft.

This is probably the easiest and fastest way to write copy.

Highly recommend you try it.

IMPORTANT:

If words don’t flow right out of your noggin, you have NOT done enough research.

I have NEVER experienced writer’s block.

Writer’s block is not real. It’s simply a matter of doing enough research.

 

Step 3 In the Copywriting Process: Edit

Editing is the last step in the copywriting process.

It’s probably the most demanding.

What you want to do now is, you gotta turn your sloppy, barely readable rough draft, into a copywriting masterpiece that persuades readers to buy.

Here’s how I go about it:

(I learned this from Ben Settle.)

I read my copy 10 times, out loud.

Every time I stumble on bumpy words, I smooth them out.

Plus, in between readthroughs, I’ll review my market research document to make sure that I’ve included every main selling point.

The main goal of editing is to convey your sales message in the most powerful way, using the least amount of words.

Simplify, condense, cut, refine.

After reading aloud 10x, your copy will read as smooth as a baby’s head.

It’s amazing how much of a difference the 1^st draft and last draft are.

 

Conclusion

Simple, huh?

Believe it or not, this simple 3-step copywriting process is how ALL the top copywriters in this industry approach each copywriting gig they are assigned.

Follow this process every time you write for a client.

Want more copywriting tips to help you become a top-paid copywriter? Enter your email below:

 

What’s the best way for a beginner to learn copywriting in 2024?

Should you take an expensive course?

Should you read a book?

Should you hire a coach?

Nope!

The best way to learn copywriting in 2024, is to complete a copywriting challenge that was created 40+ years ago, by one of the best copywriters who’s ever lived.

I’m talking about Gary Halbert’s 30-day copywriting challenge.

He created this copywriting challenge for raw beginners looking to become copywriting pros in 30 days.

When I started copywriting in 2020, I took this challenge.

Well, kinda.

The thing is….

This challenge is pretty outdated.

For example:

For one of the exercises, he wants you to hand draw the layouts of classic direct mail advertisements.

Not the best use of your time.

But…

The good news is…

The core principles and concepts of this challenge remain the same.

I updated this copywriting challenge and made it relevant for beginner copywriters in 2024.

Instead of 30 days…

This is a 90-day copywriting challenge (you CAN complete this in 30 days, maybe, but it’ll be extremely hard. I’m talking 10+ hours per day, at least).

If you take this 90-day challenge, you will learn the copywriting basics, feel confident in your writing ability and be able to get clients shortly after.

This copywriting challenge is a step-by-step blueprint for beginners who want to learn copywriting as quickly as possible.

 

5 Main Reasons Why Beginner Copywriters Should Complete this Copywriting Challenge

#1. Set yourself up for success

A huge mistake beginners make is skipping over the basics. The main reason why I was able to get into copywriting so fast is because I built a very sturdy foundation of the evergreen copywriting principles, fundamentals and rules. If you learn the basics as a beginner, you set yourself up for a profitable LONG-TERM career.

#2. Learn from the best

Don’t try to reinvent the wheel. Instead, learn what has been proven to work from the very best copywriters in the game. By taking this copywriting challenge, you will learn from 10 of the best copywriters of all time.

#3. Fastest way to get good at copywriting

 

We’re talking 90 days to pick up a new, life-changing skill. This is an accelerated bootcamp for a complete copywriting education. You will not learn copywriting (or any other profession) faster than 90 days.

#4. Habit of writing

The more you write, the more money you make. By taking this 90-day copywriting challenge, you be able to write EXTREMELY FAST because you will be writing every single day.

#5. Discover if this career’s right for you

If your butt is still on the spiky fence, then give this copywriting challenge a run for its money.

The worst that can happen? You decide copywriting ain’t for you. And you can go along your merry way without wasting years in a career you despise.

 

The 90-Day Copywriting Challenge for Beginner Copywriters

This copywriting challenge is very achievable (only 3 main steps) and relatively short (in one “semester” you can graduate and start getting paid to write).

If you complete this copywriting challenge, you will gain one of the most profitable skills on the planet and be able to leverage what you learned into a successful career.

Here is the 90-day challenge…

1. Passive Learning

When starting out, the MOST important thing to do is learn copywriting, the RIGHT WAY.

Learn from the very select few copywriters who have made BILLIONS (through products sold) and have paved the way in this industry.

And do not learn from ANYONE ELSE.

During this challenge, you are not allowed to read ANY blog posts, watch any YouTube videos, or buy any guru courses.

Just read these 10 books:

1. The Boron Letters by Gary Halbert
2. The Adweek Copywriting Handbook by Joseph Sugarman
3. How to Write a Good Advertisement by Victor O. Schwab
4. Scientific Advertising By Claude Hopkins
5. The Ultimate Sales Letter by Dan Kennedy
6. Ogilvy on Advertising By David Ogilvy
7. Tested Advertising Methods By John Caples
8. Cashvertising By Drew Eric Whitman
9. The Copywriter’s Handbook By Bob Bly
10. Kick-Ass Copywriting Secrets of a Marketing Rebel By John Carlton

Read them once for pleasure.

Then, read them again. The 2^nd time, take detailed notes (I wrote 10-50 page summaries per book).

If you strive for 25 pages per day, you can realistically read these 10 books (2x each) within 90 days.

 

2. Copywriting Practice Exercises

Passive learning is important, but it’s not enough.

You want to gain an inside-out understanding of the writing process.

You achieve this through practicing your copywriting skills.

Here are 3 copywriting exercises you’ll practice over the next 90 days….

#1. Read, analyze and handwrite successful ads

Gary Halbert preached this method.

He said that the fastest way to become a pro copywriter is to read, analyze and handwrite great direct response ads.

Here are 10 ads to start:

10 Best Ad Copy Examples that will Make YOU a Better Copywriter

Read each ad out loud.

Then…

Write it out by hand, line by line.

Then…

Analyze each ad. Break down each sentence. Uncover the hidden psychology, emotional triggers, benefits, appeals and hooks baked “in between the lines.” You will know what to look for once you start reading the above books.

I find this practice exercise to be the BEST way to quickly improve your copywriting skills.

This all takes about 30 minutes to do (Depending on how long the ad is. Some can take days to write out by hand).

Do this for 1 ad per day, or 30 minutes (depending how long the ad is. Some ads can take days to write out by hand)

#2. Turning Features, to Benefits, to REAL Benefits

Emotional benefits are one of the most important elements of copywriting.

To become a successful copywriter, you must become a master at writing irresistible benefits.

Here is a technique for writing killer benefits…

Step 1:

Go to Amazon.com

Pick a product you’d enjoy writing about.

Then, open an Excel spreadsheet (you can use Word or Notepad but Excel is more organized).

Then, create 3 sections at the top & label them… Feature, Benefit, Ultimate Benefit.

It will look like this:

 

Step 2:

Next up…

Add the product’s name to the left-side column.

Then, add 3-5 features from the Amazon product you choose, below the column labeled “feature.”

Like this…

Step 3:

Now for the fun part…

Turn each dull feature into a colorful benefit.

Add each benefit under the “benefit” column.

Step 4:

Then, take the benefit you just created and go a step further.

Uncover the ULTIMATE benefit.

What this benefit will DO for your customer.

Easy way to find this:

Say “So what?” to the benefit. Soon, you will uncover the TRUE benefit.

Here’s a quick example:

Imagine…

Your product is a car.

The feature is - “oncoming car sensor.”

A benefit to this feature could be, “to avoid crashes and fender benders”.

But so what?

So what that you can avoid crashes?

What’s the REAL benefit of this?

The ULTIMATE benefit (which you’d add to the last column in Excel) is that you’ll protect yourself and your loved ones from deadly crashes.

That’s the REAL benefit.

That’s what this feature DOES for the customer.

It’s WHY they would buy this product.

They wouldn’t buy this product to simply avoid crashes.

But they WOULD buy it to protect their children and ensure their safety.

Instructions:

Do this practice exercise, each day, for one product and 3-5 of its features.

This will take you around 10 minutes per day.

#3: The 4 U’s Headline Practice

Last one…

This practice exercise will help you write attention-grabbing headlines (which are the #1 most important element of copywriting).

How to:

Open a new window in Firefox (or whatever browser you use).

Look below at the online articles.

It will look something like this:

Most web browsers have this as a default.

If you don’t see these articles, simply use Firefox or Google Chrome.

Okay, so what you want to do is, copy and paste one of these headlines into a Word doc.

Rewrite each headline using the 4 U’s headline formula:

Ultra-specific – specifics are more believable and interesting.

Unique – what’s unique grabs our attention.

Urgent – urgency makes us read NOW

Useful – the biggest benefit of your client’s product or service.

The reason why you want to improve existing headlines using the 4 U’s technique is because each “U” makes your headlines more attention-grabbing and persuasive.

Here’s an example:

I just found this headline…

Here’s how I would improve upon this headline using the 4 U’s headline technique:

Unique

Famous chef comes out of retirement to teach you her beloved pie recipes for this holiday season

Useful

Make your family fall in love with your cooking: 15 yummy pie recipes that are quick & easy to make this Christmas

Ultra-specific

15 scrumptious pie recipes to make in under 1 hour

Urgent

Download this delicious pie recipe ebook before midnight and it’s yours FREE

Do this for one headline each day.

This will take you 10 minutes MAX.

 

3. WRITE

 

Reading copywriting books and practicing what you’re learning will get you started, but nothing beats WRITING.

It doesn’t matter what you write…

The key is to create a habit of daily writing.

Here’s how to write copy without clients:

Go to your favorite brand’s website.

Then, copy and paste the text into a Word document (or whatever writing app you use).

Then, simply rewrite their copy.

Improve upon it by using everything you are learning from the books and practice exercises.

Do this for website copy, headlines, emails, social media ads, google ads, etc.

(And any other type of copy you want to write for clients.)

When I did this, I wrote for at least one hour per day.

I recommend doing the same.

However, the more you write, the faster you’ll build your skills.

90-Day Copywriting Challenge Summary

Here’s a quick recap of the action steps:

1. Read 25 pages per day (10 books, 2 times each).
2. Complete each practice exercise once per day.
3. Write for one hour per day by improving upon existing copy.

TOTAL: around 3 hours per day.

 

Conclusion

Stop wasting time trying to learn how to become a copywriter.

Take this copywriting challenge.

After 90 days, you will realistically be able to start writing for clients and making money.

If you’d like extra help along the way, enter your email below:

 

 

Becoming a conversion copywriter was the best decision I’ve ever made.

It’s allowed me to live the ultimate freelancer lifestyle:

Work from home (or the beach)…

Earn far more money than any 9-5 office job…

Work as much or as little as I want…

And experience absolute freedom because I’m the big kahuna calling the shots.

However:

If you want to live this exciting & freeing life, first you must become a MASTER at helping companies convert leads into happy customers.

This is the sole purpose of conversion copywriting and WHY companies are willing to spend so much on conversion copywriters.

If you possess the rare ability to generate sales for your clients, you can realistically earn 6 figures (or more) very quickly WITHOUT a degree, enormous boulders of debt, or kissing corporate beehives.

In this blog post…

I’m going to reveal my no bullcrap advice on everything you need to know about becoming a conversion copywriter. In just 10 minutes from now, you will know if this career is right for you and how to get started, the RIGHT way.

 

What is a Conversion Copywriter?

A conversion copywriter is someone who generates conversions for their clients.

Conversions can mean different things depending on the company/brand’s objective.

However, it’s usually generating more sales or leads.

Conversion copywriters can write for a variety of different niches (golf, fitness, real estate, etc.) and online & offline mediums (Facebook ads, blogs, emails, etc.)

The possibilities for what you write about and for whom are almost endless.

 

What’s The difference Between Conversion Copywriting and Direct Response Copywriting?

Tomato, Tomaaahto.

Different name, same meaning.

Conversion copywriting is a newish term created for online copywriters, but it’s all the same.

The #1 objective is to generate a direct response/conversion (sell a product or generate a lead).

 

What Does a Conversion Copywriter Do?

 

Companies hire conversion copywriters to help them generate conversions (leads, sales, webinar sign-ups, etc.) through their writing.

So…

80% of your time will be spent writing copy.

20% will be spent on generating new clients.

However…

This is flipped when starting out. Beginners spend more time generating clients than they do writing.

Also…

You are not limited to what you write about or for whom.

Conversion copywriters write for a variety of different mediums, topics and industries.

They are needed in every niche under the moon and on every medium (online and offline).

You can write emails for yoga instructors or Facebook ads for investing companies.

That’s one of the beauties of conversion copywriting - you get to choose who you write for and what you write about.

 

Conversion Copywriter Salary 2023

According to Zip Recruiter, conversion copywriters can make between $27-$57/hr in 2023.

WARNING:

Take copywriting salary averages with a BIG pound of salt water

Why?

Because as a conversion copywriter, you are an entrepreneur.

You run your own business.

There are “conversion copywriters” making $5/hr (or none at all) and there are conversion copywriters making $1000+/hr.

It all boils down to how you run your freelance business.

There is virtually no limit to how much you can earn, as long as you are constantly improving your selling, marketing and copywriting skills, providing supreme value for your clients and running your freelance business like a pro.

 

10 Conversion Copywriting Examples

Here are 10 of my favorite conversion copywriting examples.

They are from classic ads that have sold millions worth of products over time.

1. “Coat of Arms Letter” by Gary Halbert

2. “They Laughed When I Sat Down At The Piano But When I Started To Play!” – By John Caples

3. "Do you make these mistakes in job interviews?” By Gary Bencivenga

4. “At 60 miles an hour the loudest noise in the new Rolls-Royce comes from the electric clock” – By David Ogilvy

5. “Do You Make These Mistakes in English?” – By Max Sackheim

6. The One-Legged Golfer Ad – By John Carlton

7. The Lazy Man’s Way to Riches – By Joe Karbo

8. "Now! Read 300 Business Magazines in 30 Minutes!" – By Eugene Schwartz

9. "Vision Break-through" - By Joseph Sugarmen

10. How to Win Friends & Influence People - By Victor Schwab

You can learn about them (and why they worked) by clicking on this detailed post.

Study these ads in great detail. Uncover WHY they worked so well (the hidden conversion copywriting secrets baked within them).

 

5 Reasons Why YOU Should Become a Conversion Copywriter in 2024

1. Work from anywhere in the world

You can write from ANYWHERE your red bottom desires.

Starbucks, an RV while driving across the country, on a beach, from your couch… ANYWHERE.

It doesn’t matter.

Freelance conversion copywriters work 100% remote.

If you want to snag a conversion copywriter job with a company, you can usually work remote or some sort of hybrid.

2. FREEDOM

You are your own boss.

You set your schedule, you choose how many hours you want to work, what brands you want to write for, what topics you want to write about, and so on.

Only entrepreneurship hand-delivers you this much freedom.

3. You can earn 6 figures or more

As a conversion copywriter, the only limit to your earning potential is your own imagination and work ethic.

There is no power-hungry boss or faceless corporate entity paying you peanuts on the dollar. You get to keep 100% of your profits (minus expenses).

3 keys that determine how much you can earn:

1. How many clients you can get
2. How much you charge per service
3. How many services you offer & how many you can complete per year

4. YOU can become a conversion copywriter TODAY

You don’t need a bachelor’s degree, “3 years of experience” before sticking your foot in the door or climbing stinky corporate ladders…

Anyone can become a conversion copywriter, in a few short months, IF they put in the work and constantly improve their copywriting skills.

5. FUN

I became a conversion copywriter for the money, but I stayed for the fun.

I am extremely passionate about writing copy.

I get to choose which companies I write for and what I write about.

Monday mornings are exciting.

And they can become the new “Friday night” for you too.

 

How to Become a Conversion Copywriter with ZERO Experience (Simple 5-Step Guide)

These are the exact 5 steps I took to become a conversion copywriter.

Use this step-by-step conversion copywriting course as your golden compass for navigating through the freelance copywriting world and reaching your BIG goals ASAP.

Step 1: Learn the Basics

This may sound like common sense, but you’d be shocked at how many copywriters skip this do-or-die phase.

Before you can write for clients and make mula, you must learn how to write copy, the RIGHT WAY.

Here’s how to learn copywriting extremely fast…

Read the top 5-10 books on direct response copywriting.

Here are the exact 10 books (click blue text to learn more about these books and where to purchase them) I read when starting out:

1. The Boron Letters by Gary Halbert

2. The Adweek Copywriting Handbook by Joseph Sugarman

3. How to Write a Good Advertisement by Victor O. Schwab

4. Scientific Advertising By Claude Hopkins

5. The Ultimate Sales Letter by Dan Kennedy

6. Ogilvy on Advertising By David Ogilvy

7. Tested Advertising Methods By John Caples

8. Cashvertising By Drew Eric Whitman

9. The Copywriter’s Handbook By Bob Bly

10. Kick-Ass Copywriting Secrets of a Marketing Rebel By John Carlton

Strive to read 25 pages, each day.

As you read these books…

You also want to practice your copywriting skillz.

I’ve written a very detailed blog post on how to practice copywriting for beginners – How to Practice Copywriting for Free (5 Exercises to Improve Your Skills TODAY)

Plow through this post and practice as you read these 10 books.

This “phase” took me 3 months. I read 10 books (twice, 2^nd time took detailed notes) and practiced writing for several hours every day).

Then…

After I gained a solid foundation of copywriting, I found clients to write for.

Step 2: Where to Find Copywriting Clients

I’ve created a detailed blog post that includes 10 bullet-proof techniques for securing freelance copywriting clients, you can read it here.

The goal:

When starting out, you want to write for a shitload of clients.

Write for a wide variety of clients in different niches and on different mediums (Facebook, product descriptions, emails, ads, etc.)

Do NOT lock yourself into one specific niche or type of copy.

Doing so will make it hard as rocks to find clients to write for and slow as a turtle to break into this career.

AFTER you’ve gotten a lot of experience writing for different industries and types of copy….

Choose a copywriting niche.

Step 3: Choose Your Copywriting Niche

Want to earn “6-figures” or “10k per month” as a conversion copywriter?

Then, you MUST choose a freelance copywriting niche.

Once you’ve gotten loads of writing experience and can demonstrate your value to clients, you’ll be ready to choose a conversion copywriting niche.

I’ve created a 3,000+ word blog post covering how to choose a copywriting niche, with step-by-step instructions:

The 10 Highest-Paying Copywriting Niches in 2023 (How to Pick the Best One for YOU

I STRONGLY RECOMMEND reading this ENTIRE GUIDE BEFORE choosing a niche…

Here is a quick summary…

You want to find a profitable niche that you are passionate about writing for (filled with thousands of potential clients who understand the importance of copywriting, are actively hiring conversion copywriters and have lots of money to spend.)

The top 10 freelance conversion copywriting niches in 2024:

1. Self Improvement
2. Health and Fitness
3. Tech
4. Ecommerce
5. Real Estate
6. Travel
7. Finance
8. Academic Education
9. Fashion and beauty
10. Pet

The top 5 conversion copywriting services to specialize in:

1. SEO copywriter
2. Email copywriter
3. Landing page copywriter
4. Website copywriter
5. Ad copywriter

After you choose your niche, you MUST do something BEFORE writing for clients within your new niche.

Step 4: Create a Copywriting Portfolio

After you generate a chunk of writing samples and reviews, you’ll want to create a copywriting portfolio.

Believe it or not…

There’s a simple way to create an impressive copywriting portfolio in 10 minutes or less.

This is how I created my portfolio as a beginner (still use it today).

This method is perfect for beginner conversion copywriters because it’s free and only takes 10 minutes to set up.

Once you’re at this stage and are ready to build your conversion copywriting portfolio, follow this step-by-step copywriting portfolio guide.

Step 5: How to Get Freelance Copywriting Clients

Now the real fun begins…

I recommend freelance copywriters to start with prospecting.

The best ways to prospect are through cold email outreach, networking and LinkedIn.

I cover these 3 ways to get freelance clients in great detail here.

Prospecting will get you clients fast.

However…

Prospecting is tough.

There’s a limit to how many clients you can get because it requires blood, sweat and tears.

If you don’t reach out to prospects, you don’t make any money.

BUTTTT…

There is a way to grow your freelance business WITHOUT prospecting.

Which brings me to the last tip in this conversion copywriting crash course:

Content marketing

In the beginning…

You’ll need to pitch, apply and network to get conversion copywriting clients.

It requires a lot of time and energy.

You need to keep doing this until you get steady repeat business and referrals (which can take a while).

However, while you do this work to get immediate clients, you should also invest some time and energy into content marketing.

This can include:

• Blog posts
• YouTube channel
• Podcast
• Social media: Facebook, Insta, Twitter, TikTok

This is a long-term strategy to gain clients.

But once you do build enough momentum, you can get so many clients over time that you’ll never need to cold outreach again.

 

Conclusion

If you want to become a conversion copywriter, now is a fantastic time to get started.

Follow the tips laid out in this post (and read the helpful guides I’ve referred to throughout this post – marked blue)

If you follow this guide, you can realistically expect to start making money within a few months.

How much you earn and how quickly you earn it, are 100% dependent on you.

Want more insider copywriting tips to help you maximize your profit this year?

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Conversion copywriting is why I became a copywriter.

In 2020, I listened to a podcast by Joseph Rodriguez (entrepreneur).

He explained how there are 4 core skills that when learned, studied and mastered, can allow you to create a successful lifestyle around whatever you’re most passionate about.

What are these 4 skills?

Sales...

Marketing…

Communication…

Copywriting…

And, conversion copywriting covers all 4.

Conversion copywriting is a persuasive form of communication with sales and direct marketing at its core.

The power of conversion copy is that you can sell to thousands (even millions) at a time.

And you can generate sales while you sleep, because your sales message runs “live” – 24/7… 365 days a year.

This is the power of conversion copywriting.

When you can generate “conversions” for your clients, you can create a VERY successful, freeing and fun life for yourself.

In this blog post…

I’m going to reveal what conversion copywriting is, 5 examples of conversion copywriting from real ads and 10 conversion copywriting tips to help you explode conversions.

 

What is Conversion Copywriting?

 

Conversion copywriting is simply salesmanship in print.

Instead of selling face to face, to one person or a small group, you are selling to thousands at a time through your writing.

The reason why it’s called “conversion” copywriting is because the goal is to get conversions (sales, leads, webinar sign-ups, etc.)

Not to impress, entertain or sound sophisticated.

 

What is the Difference Between Sales Copy, Direct Response Copy and Conversion copy?

Type this into Google and you’ll get a dozen different answers.

But they’re all misleading.

The truth is…

There is NO difference between sales copy, direct response copy or conversion copy.

They are all salesmanship in print at its core, with the singular goal of getting conversions (primarily sales & leads).

The only difference is the name.

Direct response copy and sales copy were popular terms to use in the mail order days (selling primarily through direct mail sales letters). However, the name has shifted to conversion copywriting in the internet age.

Same thing, different name.

 

What are Conversion Copywriters?

Conversion copywriters are simply copywriters who write to sell.

They specialize in getting a direct response from their readers (which is usually to purchase a product or sign up for an email newsletter).

Conversion copywriters are hired to get RESULTS for their clients.

The medium for which you deliver your message may vary (social media, Google ads, email) but the sales message follows the same basic principles and fundamentals.

The key to becoming a successful conversion copywriter is to learn the basics of direct response copywriting.

Read the best books and practice writing direct response copywriting right away.

When you can write persuasive copy, you can succeed on any platform (social media, websites, email, etc.) and in any copywriting niche.

 

10 Conversion Copywriting Tips to Explode Conversions

 

#1. Write to One Person

Even if thousands are reading your copy, you still only want to write to ONE person.

Who is this one person?

Your ideal reader.

Tailor everything to them, and only them.

How do you talk to them?....

 

#2. Conversation with a friend

A KILLER mistake is to try to sound professional and sophisticated.

Instead…

Jump off your high horse and write like you are talking to a close friend at a bar.

Use simple, everyday language.

Write in first and second person.

I, you, me, we.

Successful conversion copy is the EXACT OPPOSITE of what you were taught in school.

Forget those stuffy, wet towel essays.

Grammar, spelling and punctuation are the least of your concerns.

Write like you talk.

Whenever I write, I talk out loud.

This makes writing & editing a BREEZE. Plus, it makes it much more pleasant and engaging for your readers.

 

#3. Research

Good conversion copywriters spend +80% of their time on research and only 20% on writing.

Why?

As the late great Eugene Schwartz preached:

“You do not write copy, you assemble it.”

Meaning:

Every selling point, benefit, feature, emotional trigger, story, etc. already exists.

Your job is to uncover it and assemble it.

Then…

Organize it in the most persuasive way to your readers.

All the answers come from research.

When you sit down to write, words will flow right out of your brain IF you spend enough time researching your client’s product, market, company and so on.

 

#4. Sell with Emotion

Believe it or not…

Humans cannot make decisions without emotion.

Doctors & psychologists have proven this with brain-damaged patients.

Emotions are the golden key to unlocking an endless world of sales.

You sell with emotions and justify the purchase with logic.

This means…

Start with your reader.

Get inside their world.

Talk about what they’re interested in, what their biggest problems/challenges are and what they’re feeling and experiencing (related to your topic/product)… then… after you’ve sold them by tapping into their emotions, you justify the purchase with logic – facts, features, data, examples, testimonials, etc.

 

#5. First, You Must Make Them Believe

Nobody will buy from you if they don’t believe you.

Nowadays, we are bombarded with unbelievable advertisements and hyped-up claims.

“Make $10k/month with copywriting this month without hard work or skills”

YUCK.

These types of claims make me sick.

Instead…

You must make your claims believable.

5 ways to do so:

• Social proof – add testimonials, reviews, case studies from happy customers.
• Authority figures – include doctors, experts and celebrities who have tried your product.
• Stories – use personal stories from your client or people in your market whom your readers can relate to who have overcome similar challenges.
• Specific details – make your copy more believable by using specifics. I.E. don’t say “make money fast”… instead say… “make $75 in the next hour by following these 3 simple steps”
• Raise and handle objections – your audience has natural objections when reading your copy. Only dummies try to hide these objections. Skilled conversion copywriters bring them up front and center, early on in their copy, BEFORE readers can think of them.

 

#6. Reason Why

Your readers do NOT care about your product, company or experience.

All they care about is what’s in it for them.

We are only interested in ourselves (and our family).

So…

Throughout your copy…

You must constantly give reasons WHY your readers should do as you say (buy your product).

The key is to sprinkle core benefits throughout your writing.

You find these benefits through research.

What does your reader want?

What do they fantasize about?

What are they looking to achieve?

 

#7. Grab Attention

The first job of conversion copy is to grab attention.

If you don’t grab your ideal reader’s attention, they will never read your copy or buy from you.

This is the job of your headline.

The ONLY job of your headline is to grab your reader’s undivided attention and get them to read your first sentence.

Like with research, smart conversion copywriters often spend 80% of their time crafting “killa” headlines.

Headlines demand special attention because if you fail to hook your reader’s eyeballs, your entire ad fails – even if what you write is amazing.

To learn more about how to write attention-grabbing headlines, see this blog post.

 

#8. The Power of Urgency & Scarcity

Your readers are lazy slobs.

Nothing against them, but, we are all giant procrastinators.

Even when we desperately want something, we’ll push it off to the last minute (which usually never comes) UNLESS we have an urgent reason to act NOW.

This is where urgency and scarcity swoop in to save the day.

In your Call to Action (CTA), you want to wake readers up and force them to respond NOW.

Here are 3 ways to add urgency & scarcity to your writing:

• Limited number of [X] available (webinar seats, books, courses, etc.)
• Time-sensitive discount
• Time-sensitive bonuses

 

 

#9. Tell Stories

Stories are the easiest and most effective way to persuade your readers.

We are naturally persuaded, entertained and informed by stories.

So, load up your conversion copy with persuasive stories.

You can learn all about storytelling in copywriting by clicking on this blog post.

TIP:

Strive to write a story in every piece of copy you write.

 

#10. Sell the Magic Pill

Whether we admit it or not, we all want a magic pill solution.

To lose weight, to make money, to find love, etc…. We want to achieve these things with minimum time, energy & work.

We want shortcuts.

So, in your copy, stress how easy, fast and simple it is to achieve desirable results.

Tell your readers the exact time and day they can expect to experience results.

Tell them the few simple steps they need to take.

Tell them how easy it is to achieve their goals.

Do not lie but emphasize the magic pill solution whenever possible.

 

5 Conversion Copywriting Examples from Real Ads

As you read these ads, look for the 10 conversion copywriting tips at play. If you look hard enough, you’ll find multiple tips being used throughout.

#1 “Coat of Arms Letter” by Gary Halbert

Gary Halbert is probably the most famous conversion copywriter who ever lived.

And this is his most successful sales letter.

Over the last 30 years, it’s been mailed to over 600,000,000 PEOPLE (the most mailed letter of all time).

As you read it, pay special attention to how he writes in a conversational tone and how he uses scarcity and urgency in his CTA to boost response.

 

#2. “They Laughed When I Sat Down At The Piano But When I Started To Play!” – By John Caples

This ad is one of the most swiped ads of all time.

As you study this ad…

Pay special attention to how John sells through an interesting story and taps into his reader’s emotions (embarrassment, revenge, pride, etc.)

 

#3. How to Win Friends & Influence People - By Victor Schwab

This self-improvement classic has sold over 30 MILLION copies.

This ad has produced a cult classic for the self-improvement niche.

It’s sold over 30 MILLION COPIES.

Notice how the headline grabs your attention and taps into your self-interest:

“How to Win Friends and Influence People”

These are two psychological appeals that everyone desires…

We all want friends, and we all want to influence people.

 

#4. "Vision Break-through" - By Joseph Sugarman

This ad made BluBlocker sunglasses a FORTUNE – 20+ million sunglasses sold.

As you study this ad, pay attention to the headline and exciting story.

 

#5. The Lazy Man’s Way to Riches – By Joe Karbo

This famous ad made Joe Karbo an instant success.

It’s sold over 3 MILLION copies and ran in hundreds of magazines, including every major newspaper for several years.

Notice the “magic pill solution” he offers throughout his ad.

We all want to get rich without all the hard work.

Here are the main takeaways:

Joe tells a “rags to riches story” that his audience can identify with, he raises and handles objections like a champ, and gives heaps of social proof to make his BIG CLAIMS more believable.

 

How to Become a Conversion Copywriter

Interested in becoming a conversion copywriter?

You should be.

This is one “profession” where you don’t need a college degree, don’t have to climb corporate ladders and can realistically earn 6-figures (or more) in your first few years.

The best part?

You can break into conversion copywriting within a few short months from TODAY.

Luckily for you...

I’ve created a step-by-step crash course showing you how to become a conversion copywriter within 3 months or less.

After you read this post, you’ll know exactly what to do and what to expect.

 

Conclusion

Becoming a conversion copywriter was the best decision I’ve ever made.

And not just for the money.  

It allows you to live the ultimate freedom lifestyle IF you put in the work upfront (there are no shortcuts when starting out).

However, I can make it easier for you by sending you daily tips to help you maximize your success as a top-paid conversion copywriter. Interested? Simply enter your email below: