Copywriting is like a fast-moving train.

Staying ahead of the curve can make the difference between getting to your destination in record time or getting flattened under the rails.

In 2024, the competition is fierce, and to boost your sales, you need to ride the waves of the latest copywriting trends.

In this blog post, we'll explore the evolution of copywriting, reflect on the trends of 2023, and uncover what's on the horizon for 2024 (and the future of copywriting).

Plus, I’ll give you insider secrets for profiting from these latest copywriting trends, right now, and for years to come.

 

The Importance of Staying Up to Date on Copywriting Industry Trends

In the fast-paced world of copywriting, knowledge is power, and staying current with the latest copywriting trends is not just advantageous—it's a game-changer.

Here's why it's crucial for copywriters to keep their fingers on the pulse of copywriting industry trends.

1. Relevance to Audience Preferences

Consumer behavior evolves rapidly, and so do their preferences.

What worked last year might not resonate today.

Staying informed about current copywriting trends ensures that your copy remains relevant and appealing to your target audience.

Whether it's the rise of video content or a shift in preferred social media platforms, understanding these trends helps you tailor your messages effectively.

2. Competitive Edge in a Crowded Market

The world of copywriting is highly competitive. Staying updated on trends gives you a competitive edge.

Being among the first to adopt innovative approaches can set your work apart from the crowd.

Clients and employers often seek writers who demonstrate a keen understanding of the latest strategies, making you a valuable asset in a saturated market.

3. Adaptability to Technological Changes

Technology is a driving force behind copywriting trends.

From SEO algorithms to emerging platforms, technological advancements shape the way we craft messages.

By staying current, you ensure that your copy aligns with the latest technological standards. This adaptability is essential for maintaining online visibility and maximizing the impact of your content.

4. Meeting Brand Expectations

Brands, too, evolve with time.

They adjust their messaging, tone, and content to match the current cultural landscape.

Copywriters need to mirror these changes in their work.

Staying updated on trends helps you align your copy with the evolving expectations and values of the brands you represent.

This ensures a consistent and impactful brand voice.

5. Enhancing Creativity and Innovation

Copywriting is an art as much as it is a science.

Exposure to new trends sparks creativity and innovation.

It challenges you to think outside the box and experiment with fresh ideas.

Staying updated keeps your writing style dynamic, preventing it from becoming stagnant or outdated.

 

The Evolution of Copywriting

Copywriting has a rich history that mirrors the evolution of communication and media.

Understanding its journey is essential for modern copywriters seeking success in a rapidly changing online landscape.

Print Era - The Birth of Persuasion

In the early days, copywriting was primarily print-based. Think newspapers, magazines, and posters. This era focused on concise yet persuasive messages, aiming to capture attention amid limited space. Slogans like "Have a Break, Have a Kit Kat" exemplify the power of brevity and memorable wording, setting the stage for the persuasive nature of copywriting.

Radio and Television Era - The Rise of Jingles and Storytelling

As technology advanced, so did the platforms for copywriting. The advent of radio and television introduced a new dimension. Jingles became a popular way to embed product messages into the audience's memory. Additionally, storytelling gained prominence as advertisers realized the impact of creating narratives that resonated with the viewers. Brands began telling stories to connect emotionally with consumers, giving birth to iconic campaigns like Coca-Cola's Christmas commercials.

Digital Revolution - From Headlines to Hyperlinks

The internet marked a seismic shift in copywriting. With websites, emails, and social media taking center stage, copywriting expanded beyond traditional boundaries. Headlines transitioned into clickable hyperlinks, and the focus shifted to SEO optimization. The rise of search engines demanded a new approach – one that included not just persuading human readers but also algorithms.

Content Marketing Era - The Reign of Value

In recent years, the emphasis shifted from pure persuasion to providing value. Content marketing became a dominant force, with copywriters focusing on creating informative and entertaining content. Blogs, articles, and videos aimed to educate and engage audiences rather than simply sell. This shift marked a move towards building relationships with consumers through trust and authority.

The Social Media Age - Authenticity and Engagement

With the rise of social media platforms, copywriting took on a new role – fostering authenticity and engagement. Brands became personalities, and copywriters had to adapt to the conversational tone of platforms like Twitter and Instagram. User-generated content gained traction, and the era of influencers emerged. Copywriting became not just about selling a product but about being part of a community.

Understanding these shifts is crucial for today's copywriters.

Each era brought new challenges and opportunities, shaping the craft into the dynamic discipline it is today.

 

Biggest Copywriting Trends We Saw in 2023

1. Personalization at Scale

In 2023, the role of artificial intelligence (AI) in copywriting took a giant leap forward. AI-driven tools enabled unprecedented levels of personalization. Chatbots powered by AI became more sophisticated, engaging users in natural language conversations. For instance, e-commerce websites employed AI-powered chatbots to guide customers through product selections, offering personalized recommendations based on individual preferences and browsing history.

2. Visual and Interactive Content Dominance

AI played a pivotal role in enhancing the creation and optimization of visual and interactive content. Machine learning algorithms analyzed user engagement data to understand which visual elements resonated most with the audience. This data-driven approach empowered copywriters to craft visually compelling content that had a higher likelihood of capturing and retaining audience attention.

3. Social Proof as a Trust-Building Pillar

AI algorithms were integrated into the curation of social proof content. Sentiment analysis tools gauged the authenticity and impact of customer testimonials. Brands used AI to identify and leverage user-generated content that aligned with their messaging. Additionally, machine learning algorithms helped predict the types of social proof that would resonate best with specific audience segments, contributing to more effective trust-building strategies.

4. Ethical and Inclusive Copywriting

AI played a role in ensuring ethical and inclusive copywriting practices. Natural Language Processing (NLP) algorithms were employed to analyze copy for potential biases or insensitive language. Brands utilized AI tools to assess the inclusivity of their messaging, ensuring that their copy reflected a diverse and respectful tone. This commitment to ethical AI-driven copywriting was a response to the growing importance consumers placed on socially responsible practices.

5. Short-Form Video Explosion

AI-powered video editing tools became instrumental in the creation of short-form videos. These tools automated the process of video editing, making it easier for copywriters to adapt content for platforms like TikTok. AI algorithms analyzed audience engagement data to recommend optimal video lengths, formats, and content styles, contributing to the explosive growth of short-form video as a powerful copywriting medium.

6. Voice Search Optimization

AI-driven voice search optimization became more refined in 2023. Natural Language Processing capabilities allowed search engines to better understand the nuances of spoken queries. Copywriters worked in tandem with AI tools to create content optimized for voice search, ensuring that their copy aligned seamlessly with how users phrased voice commands. This trend showcased the symbiotic relationship between human copywriting creativity and AI-driven optimization.

7. AI-Generated Content Collaboration

In 2023, copywriters increasingly collaborated with AI tools, including advanced language models like ChatGPT. AI-generated content became a valuable asset for generating creative ideas, brainstorming, and even drafting initial copies. Copywriters utilized AI as a complementary tool, leveraging its ability to analyze vast amounts of data to identify trends and preferences, ultimately enhancing the overall content creation process.

8. Dynamic Content Personalization with Machine Learning

Machine learning algorithms played a pivotal role in elevating content personalization to new heights. Beyond static personalization, dynamic content systems continuously adapted and refined themselves based on real-time user interactions. AI-driven systems analyzed user behavior to predict preferences and dynamically adjusted the copy in emails, websites, and advertisements in real-time. This trend ensured that content remained highly relevant and engaging throughout the entire customer journey.

 

Copywriting Trends to Look Out for in 2024

As we step into 2024, the copywriting landscape continues to evolve, presenting new opportunities and challenges.

Here are the key trends of the future of copywriting to keep an eye on:

1. AI-Driven Creativity Amplification

In 2024, we can expect an increased integration of AI not just as a collaborator but as a creative amplifier. Advanced language models, such as ChatGPT, will play a more significant role in generating creative concepts, refining messaging, and even contributing to the ideation process. Copywriters will harness AI to augment their creative capabilities, leading to a fusion of human ingenuity and machine-generated insights.

2. Augmented Reality (AR) in Copywriting

With the continuous advancement of technology, augmented reality is poised to make a significant impact on copywriting. Brands will leverage AR to create immersive and interactive experiences through copy. Imagine a world where consumers can use their smartphones to engage with products showcased in a digital space, with copy seamlessly integrated into the augmented reality experience. Copywriters will need to adapt to this dynamic shift, crafting content that complements the interactive nature of AR.

3. Sustainability Messaging Evolution

Sustainability is not just a trend; it's a fundamental shift in consumer values. In 2024, copywriters will need to navigate the nuanced landscape of sustainability messaging. Beyond generic eco-friendly claims, consumers will seek authenticity and detailed information on a brand's sustainable practices. Copywriters will play a pivotal role in crafting transparent and compelling narratives that communicate a brand's commitment to environmental and social responsibility.

4. Voice and Sonic Branding Optimization

As voice-activated devices become more ingrained in our daily lives, optimizing copy for voice search will be crucial. Copywriters will need to focus not only on textual content but also on crafting distinct sonic branding elements. From voice-assistant responses to brand jingles, the auditory dimension of copywriting will take center stage. Building a memorable and consistent voice across various platforms will be essential for brands aiming to establish a strong identity in the auditory realm.

5. Neurocopywriting: Understanding the Brain's Response

Advancements in neuroscientific research will influence copywriting strategies in 2024. Neurocopywriting, the study of how the brain responds to different types of copy, will gain prominence. Copywriters will delve into understanding cognitive biases, emotional triggers, and the psychology behind consumer decision-making. Crafting copy that resonates on a neurological level will be a valuable skill, as brands aim to create content that not only captures attention but leaves a lasting impact on the consumer's mind.

6. Interactive Email Experiences

Email marketing is taking a leap into interactivity in 2024. Beyond static content, emails will become dynamic, allowing recipients to engage with the content directly. Interactive elements like quizzes, surveys, and even mini-games will be seamlessly woven into email copy. This trend aims to transform the traditional inbox into a more engaging and personalized space, requiring copywriters to craft compelling narratives that drive interaction.

7. Meta-Content for the Metaverse

The metaverse is no longer a concept of the future—it's becoming a reality. Copywriters will find themselves crafting meta-content tailored for virtual environments. From writing engaging dialogues for virtual brand ambassadors to creating narratives within virtual worlds, copywriting in the metaverse will demand a new level of creativity. Brands will aim to establish a presence in these digital spaces, relying on copywriters to bridge the gap between the physical and virtual realms.

8. Emphasis on Inclusive Language AI

As AI continues to play a crucial role in content creation, there will be a heightened emphasis on inclusive language AI. Copywriters will collaborate with AI tools that not only generate content but do so with a keen awareness of inclusivity. Ensuring that language is respectful, diverse, and free from unintentional biases will be paramount. Brands will seek copywriters who can navigate this nuanced landscape, fostering inclusivity in their messaging.

9. Micro-Copy for Wearable Technology

With the rise of wearable technology, copywriters will need to master the art of micro-copy—short, impactful messages tailored for small screens and quick interactions. From smartwatches to augmented reality glasses, wearable devices present a unique challenge and opportunity for copywriters. Crafting concise and compelling micro-copy that delivers information effectively in a glance will be essential for brands aiming to connect with users on these platforms.

10. Ephemeral Content Strategies

Ephemeral content, which is short-lived and disappears after a brief period, will gain prominence in 2024. Platforms like Snapchat and Instagram Stories have paved the way, and copywriters will need to adapt to the temporary nature of these messages. Crafting content that captures attention quickly and leaves a lasting impression in a short time frame will be a valuable skill as brands explore ephemeral content for marketing campaigns.

As copywriters, embracing these copywriting trends will be crucial for staying ahead in the ever-evolving landscape of digital communication. Keep an eye on copywriting industry developments, experiment with new approaches, and be ready to adapt your craft to meet the changing demands of the audience. Here's to a year of creative exploration and successful copywriting!

 

How to Profit from These Copywriting Trends in 2024 & Beyond

As a copywriter navigating the future of copywriting, seizing opportunities presented by emerging trends is key to your success.

Here's how you can leverage these trends for professional growth and profitability:

Skill Enhancement: Embrace AI Collaboration

Invest time in enhancing your skills to collaborate effectively with AI, particularly advanced language models like ChatGPT. Familiarize yourself with AI-driven content generation tools and explore how they can complement your creative process. Being proficient in collaborating with AI will not only streamline your workflow but also position you as a valuable asset in an increasingly AI-powered industry.

Adaptability: Embrace AR Copywriting Techniques

With the rise of augmented reality (AR), adaptability is paramount. Familiarize yourself with AR platforms and understand how copy integrates into immersive experiences. Explore the narrative possibilities that AR offers and consider how your copy can enhance interactive elements within augmented spaces. Being at the forefront of AR copywriting will make you a sought-after professional in the evolving marketing landscape.

Authentic Sustainability Messaging

As sustainability messaging evolves, copywriters should focus on crafting authentic narratives. Dive deep into understanding a brand's sustainable practices and translate them into compelling copy. Be transparent in your communication, emphasizing the real impact of a brand's commitment to sustainability. Authenticity will resonate with environmentally conscious consumers, contributing to brand loyalty and profitability.

Voice Branding Mastery: Optimize for Voice Search

With the increasing prevalence of voice-activated devices, mastering voice branding is crucial. Develop a deep understanding of how your brand's voice should sound across various platforms. Optimize your copy for voice search by using conversational language and ensuring content aligns with natural language patterns. As more users engage through voice commands, your ability to create voice-friendly copy will become a valuable asset.

Neurocopywriting Expertise: Understand Cognitive Triggers

To profit from the neurocopywriting trend, invest in understanding cognitive triggers and emotional responses. Stay informed about the latest findings in neuroscience related to consumer behavior. Craft copy that taps into these cognitive triggers, creating content that resonates on a subconscious level. By becoming a neurocopywriting expert, you'll be well-positioned to create highly effective and impactful messaging.

Adapt to Ephemeral Content: Craft Quick, Compelling Messages

As ephemeral content gains prominence, adapt your writing style to craft quick, compelling messages. Focus on creating content that captures attention instantly and communicates a clear message within a short timeframe. Experiment with storytelling techniques that are effective in a transient format. This adaptability to the ephemeral nature of content will make your copy stand out in platforms where fleeting messages prevail.

 

Conclusion

By aligning your skills and strategies with these copywriting trends, you position yourself not only as a competent copywriter but as a forward-thinking professional ready to thrive in the evolving landscape of 2024 and beyond.

Stay curious, embrace change, and let these trends be stepping stones to your continued success in the world of copywriting.

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What is copywriting?

What does a copywriter do?

Do copywriters make good money?

Copywriting can be confusing to outsiders.

So, in this post, I’m going to go over the basics.

Copywriting 101.

You’ll learn what copywriting is, what a copywriter ACTUALLY does, if copywriters make good money and how to get started FAST in 2024.

 

What is Copywriting?

Picture this:

You're scrolling through a website, and suddenly, a headline grabs your attention.

You begin reading.

Before you know it, you are filling out your credit card information.

BAM.

You just bought a new product.

That's the magic of copywriting.

It's the art of crafting words that don't just inform but persuade.

Copywriting turns mundane sentences into a compelling narrative, creating a connection between the brand and the reader.

It's the secret sauce that transforms words into actions, turning uninformed leads into raving customers.

 

What Does a Copywriter Do?

Now, let's meet the wizard behind the words – the copywriter.

This creative wordsmith is not just someone who writes; they're the architects of persuasion.

Copywriters create content for various mediums, from catchy advertisements and engaging product descriptions to compelling emails and social media posts.

Their mission is to captivate your attention, hold it hostage, and guide you seamlessly toward that irresistible call-to-action.

A copywriter is part linguist, part psychologist, and part storyteller – blending creativity and strategy to convey a brand's message in a way that resonates with the target audience.

 

What Skills are Required as a Copywriter?

1. Writing Prowess

At the core of copywriting is the ability to wield words with finesse. A copywriter must excel in writing – be it crafting compelling headlines, engaging product descriptions, or persuasive calls-to-action. Mastery over language is the cornerstone of persuasive content.

2. Salesmanship

Copywriting is not just an art; it's the art of selling. A copywriter needs to possess strong salesmanship, understanding how to influence and persuade through their words. It's about convincing the audience that what you're offering is not just a product or service but a solution to their needs.

3. Psychological Insight

Understanding human behavior is a superpower for a copywriter. Knowing what motivates people, triggers emotions, and drives decision-making allows a copywriter to tailor their content in a way that resonates with the audience on a deeper level.

4. Communication Skills

Copywriting is not just about words; it's about conveying a message effectively. Clear and concise communication skills are essential. Whether collaborating with a team or presenting ideas to clients, a copywriter must articulate thoughts in a way that is easily understood and impactful.

5. Research

Behind every compelling piece of copy is thorough research. A copywriter needs to delve into the subject matter, understand the target audience, and grasp the intricacies of the product or service they are promoting. In-depth research ensures credibility and authenticity in the content.

6. Stay on Top of Trends

Trends and consumer preferences are ever-shifting. A successful copywriter keeps a vigilant eye on the market, competitor strategies, and emerging patterns. This keen observation allows them to stay ahead of the curve, creating content that not only meets but exceeds audience expectations.

These skills, when honed and combined, transform a copywriter into a persuasive storyteller and skilled salesperson, capable of turning words into actions.

 

What are the Day-to-Day Tasks of a Copywriter?

Now, let's jump into the nitty-gritty of a copywriter's daily routine.

Each day is a dynamic blend of creativity, research, and, of course, writing.

Here's a breakdown of the day-to-day tasks that keep a copywriter on their toes:

Researching the Landscape

To craft compelling content, a copywriter needs to be well-versed in the subject matter. This involves extensive research – understanding the product or service, target audience, diving into market trends, and keeping an eye on what competitors are up to. A well-informed copywriter is a persuasive copywriter.

Content Strategy Development

With insights from research, the copywriter devises a content strategy. This involves outlining the key messages, determining the target audience, and choosing the most effective channels for communication. A strategic approach ensures that the content aligns with broader marketing goals.

Collaboration with Teams

Copywriting rarely happens in isolation. Copywriters collaborate with various teams, including designers, marketers, and sometimes clients. Ensuring that the message aligns with the overall marketing strategy requires seamless teamwork and communication.

Drafting Copy

Ah, the heart of it all – the actual writing!

Whether it's creating a captivating tagline, crafting product descriptions, or developing a persuasive email campaign, a significant part of a copywriter's day involves putting pen to paper (or fingers to keyboard) and bringing ideas to life.

Editing and Revising

Writing is rewriting.

Copywriters meticulously review their work, refining the language, tweaking the tone, and ensuring that every word serves its purpose. This attention to detail is what separates good copy from outstanding copy.

Keeping Up with Trends

The marketing landscape is ever-evolving. Copywriters stay in the loop by keeping a close eye on industry trends, consumer behaviors, and emerging technologies. This ongoing education ensures that their content remains fresh, relevant, and attuned to the changing needs of the audience.

Meeting Deadlines

In the fast-paced world of marketing, deadlines are not suggestions but commitments. Copywriters juggle multiple projects and timelines, ensuring that their work is delivered promptly without compromising quality.

Analyzing Performance

The day doesn't end with content creation. Copywriters often analyze the performance of their work, looking at metrics like engagement, conversion rates, and customer feedback. This data-driven approach allows them to refine their strategies for future projects.

 

Do Copywriters Make Good Money?

Now, let's dive into the financial aspect of a copywriter's journey.

The burning question:

Do copywriters make good money?

The short answer – yes, and here's a closer look at the factors that contribute to a copywriter's earning potential:

Understanding the average salary can provide a realistic expectation for aspiring wordsmiths.

The income of copywriters can vary significantly based on factors such as experience, location, industry, and employment arrangement.

In-House Copywriters

Those working as in-house copywriters for companies often enjoy stable salaries with additional benefits such as healthcare, retirement plans, and paid time off. Entry-level in-house copywriters might start with salaries in the range of $40,000 to $60,000 annually. As you accumulate experience and climb the career ladder, it's not uncommon for mid-level in-house copywriters to earn between $60,000 to $80,000 or more, depending on the company and location.

Freelance Copywriters

Freelancers, on the other hand, have the flexibility to set their own rates. This autonomy can be both liberating and challenging. Entry-level freelance copywriters may charge anywhere from $25 to $50 per hour, or quote project-based fees ranging from $500 to $2,000 for smaller assignments. Established and experienced freelancers, especially those with a niche specialization or a successful track record, can command higher rates, often ranging from $75 to $150 per hour or more.

Here are some factors that effect how much you make as a copywriter:

Experience Matters

As with many professions, experience plays a pivotal role in determining a copywriter's earning potential. Seasoned copywriters with a proven track record often command higher fees. As you build your portfolio and gain more experience, your value in the market tends to increase.

Industry Specialization

The industry you choose to work in can significantly impact your income. Copywriters specializing in lucrative industries, such as finance or technology, may find higher-paying opportunities. Understanding the demand and market dynamics of specific sectors allows you to position yourself strategically.

Freelance Flexibility

Freelance copywriters enjoy the flexibility of setting their own rates. While this autonomy is liberating, it also means navigating a competitive landscape. Your ability to market yourself effectively, showcase a strong portfolio, and deliver exceptional results will directly influence your earning potential as a freelancer.

In-House Stability

Copywriters working in-house for companies benefit from stable salaries and often receive additional perks such as healthcare and retirement benefits. While the income may be consistent, it might not skyrocket as quickly as that of a successful freelancer. However, the stability and security can be appealing to many.

Negotiation Skills

Knowing your worth and negotiating effectively is a skill that can boost your income. Whether you're freelancing or negotiating a salary with an employer, being confident in articulating the value of your skills and experience can lead to more favorable compensation packages.

Portfolio Quality

Your portfolio is your showcase. The quality of your work and the diversity of projects in your portfolio can influence the perceived value of your services. A strong portfolio that demonstrates your ability to deliver results is a powerful tool for commanding higher fees.

Continuous Learning

Staying abreast of industry trends, marketing techniques, and evolving consumer behaviors is essential. Continuous learning not only enhances your skills but also positions you as an informed and valuable asset. Clients and employers are willing to pay more for copywriters who bring fresh and relevant insights to the table.

 

How to Become a Successful Copywriter in 2024

If you’re interested in becoming a copywriter, check out this ultimate guide I created on how to become a successful copywriter in 2024.

It covers everything you need to learn copywriting, break into this field and gain clients.

 

Conclusion

You now have everything you need to know about being a copywriter.

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So, you’re interested in copywriting.

But, before you make a giant leap into this career, you want to make sure you’ll earn enough dough to live like a queen.

So, in this post, I’m going to answer the hot question:

“How much do copywriters make?”

You’ll also pick up 2024 copywriter salary averages for all the most popular types of copywriting services, 5 different ways to price your copywriting services and 7 growth tips to help you quickly earn more money.

 

Do Copywriters Make Good Money?

The burning question on many aspiring copywriters' minds:

Is it financially worthwhile to pursue a career in copywriting?

The short answer?

Yes!

Copywriting is a skill in high demand, and businesses are willing to pay buckets of cash for copywriters who can convert customers and boost sales.

While the income may vary, especially in the freelance world, skilled copywriters often find themselves in a position where their income reflects their expertise and hard work.

IF you can get desirable results for your clients, you can earn 10k/month, 6 figures and any other sexy number that the gurus shout from their dark basements.

 

How Much Do Copywriters Make (2024 Copywriter Salaries)

Now, let's talk numbers.

As of 2024, copywriter salaries depend on various factors like experience, location, and the nature of the job.

On average, entry-level copywriters can expect to earn around $45,000 to $60,000 per year.

Mid-level copywriters, with a few years of experience under their belts, might see salaries ranging from $60,000 to $80,000.

Senior copywriters, those with extensive experience and a proven track record, can potentially earn upwards of $100,000.

Remember, these figures are general estimates, and your actual income might differ.

Freelance copywriters, in particular, have the flexibility to set their rates, and the sky's the limit if you can consistently deliver high-quality, results-driven copy.

Now, let's delve into the specifics of copywriting salaries across various specializations in 2024.

Keep in mind that these are general estimates, and actual figures may vary based on factors such as experience, location, and company size.

1. Social Media Copywriter

Social media copywriters are in VERY high demand.

Entry-level social media copywriters can expect to earn around $45,000 to $55,000 per year.

With a few years of experience, mid-level social media copywriters might command salaries ranging from $55,000 to $70,000.

Senior social media copywriters, with impressive portfolios, could potentially earn upwards of $80,000.

 

2. Email Copywriter

Email copywriters, crucial for crafting engaging and effective email campaigns, can anticipate competitive salaries.

Entry-level positions typically start around $50,000, progressing to $60,000 to $75,000 for mid-level roles.

Senior email copywriters, armed with a proven track record of successful campaigns, may command salaries surpassing $90,000.

 

3. SEO Copywriter

Given the importance of search engine optimization, SEO copywriters are valued for their ability to create content that ranks.

Entry-level SEO copywriters may earn around $45,000 to $60,000 annually.

Mid-level professionals might see salaries ranging from $60,000 to $75,000, while senior SEO copywriters could potentially earn over $80,000.

 

4. Advertising Copywriter

Advertising copywriters, responsible for creating compelling ad campaigns, often see sky hiiigh salaries.

Entry-level positions may start around $50,000, with mid-level professionals earning $60,000 to $80,000.

Senior advertising copywriters, with a proven ability to drive results, might command salaries exceeding $100,000.

 

5. Direct Response Copywriter

Direct response copywriters are tasked with creating content that elicits an immediate response, often in the form of a purchase or inquiry.

Entry-level direct response copywriters might earn around $50,000 to $60,000 annually. Mid-level professionals could command salaries ranging from $60,000 to $75,000, while senior direct response copywriters, known for their conversion expertise, may earn upwards of $90,000.

 

6. Landing Page Copywriter

Landing page copywriters focus on crafting content that maximizes conversions on specific webpages.

Entry-level landing page copywriters might start with salaries around $45,000 to $55,000. Mid-level professionals could earn between $55,000 to $70,000, and senior landing page copywriters, distinguished by their ability to create high-converting content, may earn over $80,000.

These specialized roles reflect the diverse demands of the modern marketing landscape.

As with any specialization, the salaries mentioned are general estimates and can be influenced by factors like experience, location, and the specific industry or company you work for.

Choose a path that aligns with your skills and interests, and don't forget to leverage your expertise to negotiate a salary that reflects the unique value you bring to the table.

Whether you're drawn to direct response or landing page copywriting, these roles offer exciting opportunities for both creativity and financial reward in the world of copywriting. And will likely be in HIGH demand for years to come.

 

Common Pay Structures for Copywriters

Understanding the various pay structures in the wicked world of copywriting is crucial for negotiating fair compensation and managing your freelance career effectively.

Here's a look at some common pay structures that copywriters often encounter:

1. Per Hour

Many copywriters charge clients on an hourly basis.

Rates can vary widely, with entry-level copywriters typically charging between $25 to $50 per hour. Mid-level professionals might command $50 to $75 per hour, while senior copywriters with extensive experience may charge $75 to $100 or more.

Keep in mind that establishing a clear understanding of project scope is essential when billing hourly to avoid misunderstandings.

 

2. Per Word

Charging per word is another prevalent pay structure in the copywriting realm.

Entry-level copywriters might charge $0.05 to $0.15 per word, mid-level professionals could range from $0.15 to $0.30, and senior copywriters may command rates exceeding $0.30 per word. This structure provides clarity for both the copywriter and the client but requires careful consideration of the project's complexity and word count.

 

3. Flat Fee or Project-Based

Some copywriters prefer to negotiate a flat fee for an entire project.

This approach requires a comprehensive understanding of the project's requirements and typically involves a detailed project scope.

Flat fees can range widely based on the complexity of the work, with entry-level professionals starting around $500 to $1,000, mid-level copywriters ranging from $1,000 to $5,000, and senior copywriters negotiating fees beyond $5,000, depending on the project's scale and significance.

 

4. Retainer Agreements

Experienced copywriters often secure retainer agreements, wherein clients pay a set monthly fee for ongoing services.

Retainers provide stability and predictability for both parties. Monthly retainer fees can range widely based on the scope of work, with entry-level copywriters starting around $1,000 to $2,500, mid-level professionals ranging from $2,500 to $5,000, and senior copywriters negotiating retainers beyond $5,000.

 

5. Performance-Based Pay

In some cases, copywriters may negotiate performance-based pay, tying compensation to specific outcomes like increased sales or engagement metrics.

While riskier, this structure can be rewarding for copywriters confident in their ability to deliver tangible results.

Negotiating a base fee along with performance-based bonuses is a common approach in such arrangements.

Choosing the right pay structure depends on your level of experience, the nature of the project, and your comfort with potential variability in income.

Be transparent in your communication with clients and ensure that both parties have a clear understanding of expectations to foster a positive and mutually beneficial working relationship.

 

7 Tips for Earning More as a Freelance Copywriter

#1. Build a Strong Portfolio

Your portfolio is your digital showcase.

Include a variety of pieces that highlight different styles and industries.

If you're just starting, consider creating spec work or offering discounted rates to build a robust portfolio.

Make sure to regularly update it with your latest and best projects.

 

#2. Specialize and Showcase Your Niche

Clients pay specialists MUCH MORE than generalists.

Identify a hot niche or industry you're passionate about, and tailor your portfolio to showcase relevant projects.

Whether it's technology, healthcare, or lifestyle, demonstrating expertise in a specific area can make you stand out and attract clients seeking that specialized knowledge.

 

#3. Networking Matters

Building connections is more than just collecting business cards.

Engage in meaningful conversations on social media, attend industry events, and consider joining professional groups.

Networking isn't just about finding clients; it's also about learning from others, staying updated on industry trends, and potentially collaborating on projects.

 

#4. Deliver Consistent Quality

Consistency is key in the world of copywriting.

Set high standards for yourself and ensure every piece of content reflects your best work.

Satisfied clients are more likely to become repeat customers and refer you to others, contributing to a steady stream of income.

 

#5. Negotiate Like a Pro

Understanding your value is crucial when negotiating rates.

Research industry standards, consider your experience, and be transparent about your rates.

While it's essential to be flexible, avoid undervaluing your skills. Consider negotiating for additional benefits like long-term contracts, performance bonuses, or referrals.

 

#6. Stay Updated with Industry Trends

In the ever-evolving landscape of digital marketing, staying up-to-date of industry trends is non-negotiable.

Subscribe to industry newsletters, follow thought leaders on social media, and attend webinars or conferences.

Understanding the latest tools, techniques, and consumer behavior trends positions you as a copywriter who not only meets but anticipates clients' needs.

 

#7. Offer Additional Services

Diversifying your skill set broadens your appeal to potential clients.

If you're adept at copywriting, consider learning complementary skills like SEO writing, social media management, or content strategy.

Offering a package deal or bundling services can make your proposal more enticing.

It not only increases your income potential but also makes you a one-stop-shop for clients' diverse needs.

Remember, the key to success lies in a combination of these strategies.

Tailor them to your unique strengths, preferences, and the demands of your target market.

Embrace a mindset of continuous improvement and adaptability, and you'll find yourself not only earning more but also building a fulfilling and sustainable career in the dynamic field of copywriting.

 

Conclusion

You now know the answer to “how much do copywriters make?”

The key to unlocking wealth, freedom and success comes down to your copywriting and marketing skills.

See this blog post to break into copywriting ASAP.

Plus…

Want daily copywriting tips to help you stand out amongst the hungry lion pack of copywriters? Enter your email below:

 

 

Do you write slower than an elderly turtle?

If you've ever found yourself staring at a blank screen, desperately wishing you could write faster, you're not alone.

We've all been there.

The good news?

You don't need a magic potion or lucky charm to boost your writing speed.

In this blog post, I'm going to share 23 foolproof copywriting tips that will help you double your writing speed starting today.

Whether you're a seasoned pro or just starting, these tips will get your fingers dancing across your keyboard.

After reading this, you will never scratch your head over “how to write faster” again.

Ready?

Let's dive in!

 

23 Insider Tips from a Veteran Copywriter on How to Write Faster

Any one of these copywriting tips can help you dramatically increase your writing speed.

Here we gooooo.

1. Set a Clear Goal

Begin each writing session with a specific goal in mind.

Whether it's completing a certain word count, outlining key points, or finalizing a headline, having a clear objective keeps you on track.

It's like having a roadmap for your writing journey.

 

2. Eliminate Distractions

Whenever I write, I write.

I do not look at my phone, browse emails or scroll through social media.

You will radically increase your writing speed IF you eliminate ALL distractions.

You want to write with laser focus and get in a flow.

So…

Turn off your phone notifications, close unnecessary tabs, and find a quiet space to immerse yourself in your writing.

Distractions can break your flow and hinder your speed.

Create a writing sanctuary that allows your ideas to flow without interruption.

 

3. Use Templates

I don’t use templates anymore.

However, they can be very helpful, especially for beginners.

If you’re new to copywriting and don’t understand the selling process, you should use proven copywriting templates.

Create a “swipe file” of templates for common types of copy you frequently write, such as email campaigns, headlines, sales pages, and so on.

Templates serve as a solid foundation, saving you time on structure and allowing you to focus on the unique aspects of each piece.

 

4. Mind Mapping

Before you start writing, create a mind map to visually organize your ideas.

This technique helps you see the connections between different concepts, making it easier to develop a coherent and well-structured piece.

I like to use mindmup.com.

It’s very simple and easy to use.

 

5. Learn Keyboard Shortcuts

This tip isn’t really about the writing itself.

However, keyboard shortcuts can help you dramatically increase the time it takes to complete projects.

Familiarize yourself with keyboard shortcuts in your writing software.

Whether it's copying, pasting, formatting, or navigating between documents, using shortcuts instead of your fat mouse can significantly speed up your workflow.

 

6. Write First, Edit Later

A BIG mistake I made as a beginner was to edit during my first draft.

I would write a sentence, and then edit it.

Then write another sentence, then stop. And go over it until it was sparkling clean.

This was AGONIZING.

It took me FOREVER to write even a 200-word email.

I learned this the hard way.

Don’t make this same mistake.

When you write your first draft…

DO NOT EDIT.

Write. Write. Write.

Keep going.

Keep pushing.

Don’t stop until you’re finished with the entire 1^st draft.

Usually, your 1^st draft will be unreadable gibberish filled with spelling errors, run-on sentences and long-winded words.

But that’s okay.

Your first draft is supposed to look like this.

This is how every top copywriter approaches the first draft.

The goal is to let all your emotions, thoughts and ideas flow out onto paper.

If you edit during the first draft, you will jam up the creative process and it will take you FOREVER to write.

By letting everything flow out in your first draft, you will write waaaay faster than if you jam up the process by editing.

 

7. Prioritize Tasks

Have a BIG copywriting project with a tight deadline?

It’s important to identify the most critical tasks on your to-do list and tackle them first.

By prioritizing, you ensure that the essential components of your project are addressed early on, preventing procrastination and building confidence as you progress.

 

8. Set a Timer

I ALWAYS write within VERY strict deadlines.

I do so on purpose.

You see, deadlines are the key to writing faster.

So, challenge yourself with timed writing sessions.

Set a timer for 25 or 30 minutes and focus solely on writing during that period.

This technique, known as the Pomodoro Technique, can enhance concentration and boost productivity.

Eugene Schwartz set a 33.33 minute timer whenever he wrote copy.

Then, took a short break.

Then, wrote for another 33.33 minutes.

He repeated this writing routine until he finished whatever he was working on.

I recommend you do the same.

 

9. Break it Down

If a writing project feels overwhelming, break it down into smaller, manageable tasks.

Create a step-by-step plan and tackle each component one at a time.

Completing these smaller tasks provides a sense of accomplishment and keeps your writing speed consistent.

 

10. Talk Out Loud While You Write

I learned this trick from Matt Furey.

Furey is a legendary email copywriter.

In one of his email copywriting courses, he explained that if you talk as you write, you will write a LOT faster.

Why?

We are natural talkers.

Talking comes easy to us.

BUT…

Most of us are NOT natural writers.

Plus, 80%+ of your editing job will be completely erased because talking out loud eliminates a lot of odd sentences, weird phrases and unreadable gibberish.

I’ve been doing this for 3 years and it’s transformed my writing.

1. I write faster
2. I edit less
3. And more importantly, I write in a conversational tone (as if I’m talking to a friend. Which is what you want to do with everything you write).

The next time you write…

Talk out loud as you type.

I guarantee you’ll write a LOT faster.

 

11. Limit Research Time

Allocate a specific amount of time for research before diving into your writing.

It's easy to get lost in the sea of information.

Setting a time limit ensures you gather what you need without sacrificing precious writing time.

 

12. Create a Writing Ritual

Develop a writing ritual that signals your brain it's time to focus.

Whether it's a specific playlist, a warm-up exercise, or a favorite beverage, these rituals create a mental space for productive writing.

 

13. Stay Healthy

Physical well-being directly impacts mental agility.

Ensure you're taking breaks, staying hydrated, and getting enough sleep.

A healthy body supports a sharp mind, enhancing your ability to write faster.

 

14. Use a Distraction-Blocking App

Consider using apps that block distracting websites and notifications during your writing sessions.

This helps maintain focus and prevents the temptation to veer off into the black hole of social media.

 

15. Read Widely and Regularly

Reading expands your vocabulary and exposes you to different writing styles.

This, in turn, can influence your own writing speed and efficiency.

The more you read, the more words flow effortlessly from your mind to the page.

 

16. Batch Similar Tasks

Group similar writing tasks together.

If you have multiple articles or sections to write, focus on one type of content at a time.

This helps you stay in the zone without constantly switching gears.

 

17. Embrace Imperfection

How to write faster starts with “good enough” copy.

Understand that your first draft doesn't need to be flawless.

Embrace imperfection and prioritize getting your ideas down.

You can always refine and polish during the editing phase.

 

18. Reward Yourself

Set up a reward system for achieving writing milestones.

It could be a short break, a favorite snack, or anything that motivates you.

Celebrating small victories encourages consistency and boosts overall productivity.

 

19. Clear the Mental Clutter Before You Write

If you want to write faster, it's crucial to declutter your mind before diving into your work.

Here's a routine I follow:

• Meditation (10 minutes): Clearing mental chatter sets the stage for focused writing.
• Cardio Exercise (30 minutes): A stationary bike ride or jump roping boosts blood flow and energizes the mind.
• Nutrient-Rich Meal: Prioritize a bowl of fruits and vegetables for sustained energy.
• Hydration Boost: Drink two large glasses of water to stay refreshed and alert.
• Dark Chocolate Over Coffee: Opt for dark chocolate for clear energy minus the jitters.
• Fresh Air Break (15 minutes): Whenever possible, step outside for a breath of fresh air and sunlight.

Discover what works best for you and establish a pre-writing routine that clears the mental fog.

 

20. Cultivate the Habit of Daily Writing

The most effective way to enhance your writing speed is to increase your daily word count.

In my early days, a surge of clients compelled me to complete over 50 copywriting projects within months.

This accelerated my ability to write rapidly.

Since then, writing daily has become a habit.

I craft daily emails & blog posts for my copywriting business, and work on client projects.

Remember, the more you write, the easier it becomes.

 

21. Address One Person, Not a Crowd

While your writing might reach thousands, the key is to write as if you're addressing one individual—the ideal buyer for your client.

Craft your content aligned with their interests and desires.

This approach eliminates guesswork, making your copy more focused and engaging.

Writing to your ideal reader is the secret to producing top-notch copy.

Ensure your client has a clear target profile (buyer persona) for their ideal customer.

If not, work on creating one to further refine your writing focus.

 

22. The Power of Singular Focus

Some time ago, I stumbled upon an excellent productivity book titled "The One Thing," crafted by Gary Keller, the mind behind Keller Williams, the largest real estate company globally.

The essence?

Dedicate a substantial portion of your day to a single pivotal task.

In my world of copywriting, I've adopted this principle religiously.

By allocating a block of hours every morning exclusively to crafting compelling copy, I harness the peak creativity of my mind during those early hours.

2 big benefits of doing this:

1. Optimal Productivity Hours: By using your most productive hours for writing, typically the first thing in the morning, you capitalize on your brain's sharpness and creativity.
2. Ensured Daily Success: Even if the rest of the day is a whirlwind, focusing on your ONE THING guarantees a sense of accomplishment and success. It's about prioritizing what matters most – generating revenue through the impactful copy you create.

As a copywriter, identifying your ONE THING, be it writing copy or client outreach (if steady work is a challenge), should take precedence.

Let the less critical tasks wait until after you've finished your daily objectives.

 

23. Unlock the Power of Research

The true secret to expediting your writing process doesn't lie in typing words on your keyboard.

Instead, it's about the groundwork you lay before that.

Research should consume a substantial 80% of your time, with the remaining 20% devoted to actual writing.

Here are the top four elements to focus your research on:

1. Market
2. Product
3. Competition
4. Company

Among these, your market deserves the lion's share of attention.

As a copywriter, your primary task involves uncovering your reader's deepest desires, pains, problems, and hopes.

The more time invested in understanding your market, the smoother your writing process becomes

 

Conclusion

Woah, that’s a lot of tips on how to write faster.

Challenge:

I double donkey dare you to use one or more of these hot tips TODAY.

Also…

If you want daily tips to help you maximize your success as a freelance copywriter, enter your email below:

 

 

Did you know?

Writing is only a SMALL chunk of your job.

Smart copywriters have come up with a proven formula for copywriting success:

It goes something like this…

40% of your success has to do with the market (WHO you are writing to).

Another 40% is the offer (what you are selling and HOW you are selling it).

And only a whopping 20% of your success has to do with the actual writing.

Today, I’m going to cover the offer.

One of your biggest tasks as a copywriter is to create irresistible offers.

What is an irresistible offer?

How do you create an irresistible offer?

Patience, my young Jedi.

JK.

I’m going to cover all that yummy stuffing right now…

 

What is An Irresistible Offer?

Before we jump into “how to create irresistible offers”, let's understand what makes an offer truly irresistible.

An irresistible offer is like the irresistible aroma of freshly baked cookies – it draws people in.

It's not just about a flashy discount or a freebie; it's a proposition that addresses the core needs and desires of your target audience.

This is important…

Creating irresistible offers STARTS with your target audience.

What’s “irresistible” varies per person.

YOU must find out what your target audience wants MOST, right now, and offer it to them in the most attractive way.

Imagine your offer as the perfect solution to a specific nasty problem they've been grappling with or a golden key to unlock the doors to a new fantasy life they’ve been dreaming of.

The secret sauce lies in creating an emotional connection.

Understand your audience deeply – their pain points, aspirations, and what keeps them up at night.

Craft your offer to be the answer they've been searching for.

It's not just about selling a product; it's about selling a solution, an experience, a transformation.

When your compelling offer resonates with their hearts and minds, that's when it becomes truly irresistible.

 

How to Create Irresistible Offers?

Creating irresistible offers is an art that requires a paintbrush of empathy and a canvas of understanding.

Start by identifying your audience's pain points and desires.

Be a fly on the wall in relevant online groups & forums (like Reddit), engage in conversations, and immerse yourself in their world.

Once you've gathered enough insights, tailor your offer to be the shining knight, addressing their challenges or granting their wishes.

Also…

Clarity is key.

Your audience shouldn't have to decipher complex language or navigate confusing terms.

Clearly articulate the benefits of your offer, emphasizing how it makes their lives better.

Use straightforward language, and focus on the value your product or service brings.

Remember, a compelling offer might be irresistible, but if your audience doesn't understand it, its magic vanishes.

 

10 Psychological Triggers Behind Creating an Irresistible Offer

Crafting an irresistible offer requires a nuanced understanding of the psychological triggers that drive human behavior.

Let's explore these triggers in detail.

After you understand them, plug them into the 10 proven irresistible offer templates below (next section).

1. Understanding Your Audience's Desires

Knowing your audience goes beyond demographics; it involves understanding their deepest desires and aspirations.

Conduct thorough market research, study your copy brief, talk to your target audience, and analyze customer feedback to uncover what truly resonates with them.

Align your offer with these insights, positioning it as the answer to their specific needs.

When your audience feels understood, your offer becomes not just a transaction, but a solution tailored to enhance their lives from someone who “gets them” and was once in their shoes.

 

2. Creating a Sense of Urgency

The fear of missing out (FOMO) is a potent psychological motivator.

Utilize limited-time offers, countdowns, and scarcity language to create a sense of urgency.

Communicate that this offer is exclusive and available for a limited time.

When customers feel the pressure of time ticking away, they are more likely to overcome indecision and make a quick, decisive action.

 

3. Building Trust with Transparency

Trust is the cornerstone of any successful offer.

Be transparent about the terms and conditions of your offer, whether it's a money-back guarantee, trial period, or exclusive access.

Clear communication builds trust, and when customers trust that you have their best interests at heart, they are more inclined to engage with your offer without hesitations.

 

4. Leveraging Social Proof

Humans are inherently social beings, and we often seek validation from others.

Incorporate social proof into your offer through customer testimonials, reviews, or case studies.

Showcase real-life experiences to demonstrate that others have not only benefited from your product or service but also actively endorse it.

The influence of peer validation is a powerful force that can sway potential customers in your favor.

 

5. Appealing to Emotions

Emotions play a pivotal role in decision-making.

Craft your offer to evoke specific emotions aligned with your brand and product.

Whether it's joy, excitement, or relief, connect with your audience on a visceral level.

Share stories that resonate emotionally, making your offer more memorable and creating a lasting impact on your audience's decision-making process.

 

6. Instigating Reciprocity

Reciprocity is a fundamental principle that underlies human interactions.

Offer something of value upfront, whether it's a free resource, exclusive content, or a small gift.

By providing a gesture of goodwill, you activate the principle of reciprocity, encouraging customers to reciprocate by engaging with your offer, be it through a purchase or another positive action.

 

7. Creating a Sense of Exclusivity

Humans have a natural inclination towards exclusivity.

Whether it's early access to new products, VIP perks, or limited edition offerings, make your audience feel like they are part of an exclusive club.

This sense of exclusivity taps into the desire to be associated with something unique and elite, making your offer more appealing.

 

8. Harnessing the Power of Storytelling

Narratives have a profound impact on human psychology.

Create a compelling story around your offer – share real-life experiences of how your product or service has positively impacted individuals.

Storytelling creates an emotional connection, allowing your audience to visualize the benefits of your offer in their own lives.

The more relatable and compelling your story, the more persuasive your offer becomes.

 

9. Simplifying Decision-Making

The paradox of choice can overwhelm consumers, leading to decision fatigue.

Simplify the decision-making process by presenting your offer in a clear and straightforward manner.

Guide customers through each step, from understanding the offer to completing the purchase.

Clarity and simplicity not only enhance the customer experience but also make it easy for them to say "yes" without hesitation.

 

10. Stimulating Curiosity

Humans are naturally curious beings, and tapping into that curiosity can be a potent psychological trigger.

Create a sense of intrigue around your offer.

Use compelling language and storytelling to spark curiosity, leaving your audience eager to explore and uncover what your offer holds.

By stimulating curiosity, you effectively capture attention, encourage engagement and create a desire to learn more, making your offer all the more compelling.

By strategically incorporating these psychological triggers into your copywriting, you not only make your offers more enticing but also tap into the deep-seated motivations that drive your audience to take action.

 

10 Irresistible Offers to Use in Your Copywriting to Boost Sales TODAY (Irresistible Offer Examples Included)

These are 10 proven irresistible offer “formulas” to use when crafting offers.

They have worked since the dawn of selling goods and services.

Use the psychological triggers we talked about above when writing these offers to make them truly “irresistible.”

#1) Limited-Time Discounts

Create a sense of urgency by offering time-sensitive discounts that prompt customers to act swiftly.

For instance:

"Unlock a 24-hour exclusive discount: 20% off your entire order with code FLASH20!"

This limited-time offer not only attracts attention but also compels customers to make a purchase to secure the discounted price.

Clearly communicate the urgency to drive immediate action.

 

#2) Bundle Deals

Bundles provide an excellent way to maximize value for customers and increase the average transaction value.

Consider offering product bundles like:

"Upgrade your home office with our Essential Bundle – desk, chair, and lamp for 30% off the total price!"

By combining related items, you enhance the customer's experience and incentivize them to buy more while enjoying significant savings.

 

#3) Free Trials or Samples

Allow customers to experience the quality and benefits of your product with free trials or samples.

For example:

"Experience the magic of our skincare line with a 7-day free trial kit – just cover shipping!"

This risk-free offer lets potential customers try before they commit, building trust and confidence in your product.

Ensure your free trial clearly showcases the value to encourage conversion.

 

#4) Money-Back Guarantee

Eliminate the perceived risk for customers by offering a no-questions-asked money-back guarantee.

"Love your purchase or get your money back within 30 days – satisfaction guaranteed!"

This assurance comforts customers because their satisfaction is your priority, easing any hesitations they may have.

A clear & specific money-back guarantee can instill confidence, making customers more likely to make a purchase.

 

#5) Exclusive Early Access

Rewarding loyalty with exclusive early access can promote a sense of belonging among your customers.

Example:

"As a valued member, enjoy VIP access to our newest collection 48 hours before it's available to the public!"

This exclusivity not only makes customers feel special but also creates a sense of urgency as they get a sneak peek at the latest offerings.

Make sure to communicate the exclusivity clearly to drive engagement.

 

#6) Scarcity Offers

Creating a sense of scarcity taps into the fear of missing out (FOMO) and can be a powerful motivator.

Limit the availability of your product or offer to make it more enticing.

For instance:

"Only 50 units left at this special price!" or "Exclusive access for the first 100 customers."

By highlighting scarcity, you create urgency and drive customers to act NOW, securing a deal they perceive as unique and valuable.

 

#7) Buy One, Get One (BOGO) Deals

The classic BOGO deal is a tried-and-true method to increase sales.

It provides immediate value to the customer and encourages larger purchases.

For example:

"Buy one pair of shoes, get the second pair free!"

"Purchase a month's supply, and get another month absolutely free!"

This compelling offer sweetens the deal for your customer and helps you sell more products.

 

#8) Flash Sales

Flash sales are short, high-energy promotions that generate excitement.

Create a limited-time window with a substantial discount, like:

“Hurry! Flash sale on tech gadgets – prices slashed until midnight!"

The urgency and spontaneity of flash sales can trigger impulsive buying behavior, making it a fantastic strategy to boost sales rapidly.

 

#9) Loyalty Programs

Rewarding customer loyalty is a win-win.

Implement a tiered loyalty program offering perks like exclusive discounts, early access to sales, or even freebies.

For example:

"Join our loyalty program and enjoy 10% off your first purchase, plus accumulating points for future rewards!"

Such programs create a sense of appreciation AND keep customers coming back for more.

 

#10) Mystery Boxes or Bundles

People love surprises.

Mystery boxes or bundles play into that sense of excitement.

Offer a mystery product or bundle at a discounted rate.

Example:

"Grab our Mystery Beauty Box – $100 worth of products for only $50!"

The intrigue surrounding the unknown contents can drive curious customers to make a purchase, eager to discover the hidden treasures within.

Incorporating these irresistible offers into your copywriting arsenal can make your campaigns more compelling and drive immediate results.

Experiment with different offers to see which resonates best with your audience and watch your sales soar!

 

Conclusion

Did that answer your spicy questions about “how to create irresistible offers?”

If not, I can’t help you bucko.

However, if you want daily tips to launch your copywriting career and break 6 figures in record time, enter your email below:

 

 

 

So, you want to improve your copywriting skills, huh?

Well, my friend, you are in luck.

Because I’m about to reveal 8 ways to quickly improve your copywriting skills.

After you read this guide, and APPLY the 8 tips to your writing, you will notice instant results.

But, before we get into the sexy stuff, it’s important to know which skills are most important to your success.

 

What are the Core Copywriting Skills You Must Pick Up?

 

A few months ago, I wrote a blog post titled – 5 Copywriting Skills Every Copywriter Must Have in 2024 (How to Build Them FAST).

I STRONGLY recommend reading this entire post.

However, here is a quick recap of the 5 core skills every copywriter must have to experience even an inkling of success in this field.

“How to get better at copywriting?” becomes much clearer after you pick up these core skills.

1. Storytelling

Telling stories is one of the easiest and most efficient ways to write persuasive copy that sells.

Stories cover all the bases of persuasive copy - solves problems, paints vision, informs, entertains, taps into emotions and all that jazz.

 

2. Clarity

Good copywriting is simple, clear and easy to understand (at a glance).

Use short sentences, short words and short paragraphs… everyday, conversational language… and write at a 5^th grade level.

 

3. Grab Attention

If you don’t grab your reader’s attention, they will never read a word you write.

This is the job of your headline (subject line for emails).

Every headline you write MUST call out your target audience and pull them into your body copy.

 

4. Turning Features to Benefits

One of the main copywriting skills is to turn dull features into desirable benefits.

Benefits are what the features of your product will DO for the reader.

Your readers only care about themselves.

And, they will only read your copy (and buy from you) if they WANT to.

So, to get them to want to buy from you, make sure you lace your copy with loads of juicy benefits.

 

5. Persuasive Call to Actions

You can have the best writing on the planet, but if you don’t tell your readers EXACTLY what to do next (buy), they won’t buy from you.

To get readers to buy from you, give them clear, step-by-step instructions on what to do.

To learn how to write persuasive CTAs go here:

The Ultimate CTA Copywriting Guide for Copywriters Who Want to Boost Sales

Alrighty, now that we’ve covered the 5 core skills every copywriter must master, let’s get to the good stuff…

 

8 Tips to Quickly Improve Your Copywriting Skills

These tips are quick and straight to the point.

They are designed to be plugged into your writing TODAY and experience quick wins.

Let’s get to it…

1. Your First Sentence

Your headline is the most important mechanical aspect of your copy.

The 2^nd most important?

Your first sentence.

Believe it or not, it shares the same goal as your headline…

To get readers to read your next sentence.

One of the best ways to achieve this is to make your first sentence SUPER SHORT.

Often, I’ll start emails, ads, landing pages with just a few words.

Why?

Because this makes it almost easier to keep reading than to stop.

Here are a few real examples:

“I lied”

“Woah”

“You won’t believe what happened to me”

“This is crazy”

Not only is this one of the best ways to get readers into your body copy, but it’s probably the easiest.

And let’s face it, your first sentence can be daunting.

However, if you apply this tip, you’ll be cranking out first sentences like a wizard.

Another tip:

Use power words that stir up emotion and create vision.

Try this out the next time you write.

 

2. Start With a Problem

In Sean D’Souza’s book – Brain Audit – he explained how problems grab our attention with much more force than solutions.

In fact, he recommends starting your copy with the main problem your audience is experiencing.

The ONE HUMONGOUS PROBLEM they are experiencing related to what your offer solves.

You can achieve this by applying the PAS copywriting formula.

This formula stands for:

Pain

Agitate

Solution

Here’s how to effortlessly start with a BIG problem your readers are facing and push them through your copy to your CTA.

Pain:

What’s the BIGGEST problem your target audience is currently facing?

Only write about ONE specific problem.

Agitate:

How does this problem make them FEEL?
What emotions do they experience related to this problem?

Write down the emotional experience they’re going through when they are experiencing this nasty problem.

Tap into their pain, guilt, stress, greed, fear… every negative emotion they’re experiencing.

The goal is to make their problem larger than life, worse than death.

Get them stomping around with fists in the air, shouting - “This has got to stop! I’ve got to do something about this RIGHT NOW!”

Then, tie in your...

Solution

Make it clear WHY your product is the best solution for their specific problem.

But the key is to start with a big problem.

If you do, you will grab attention with hulk force and make it almost impossible to ignore your message.

 

3. Create a Copywriting Ritual

Whenever I write, I’ve always got the same mug (Boston Celtics) right by my side.

This is not random.

It helps me write with zero resistance.

I learned this nifty productivity trick from the legendary Eugene Schwartz.

During a speech at Rodale Press (billion dollar publishing company), Eugene laid out his writing process.

One of the things he’d do before writing is drink coffee from the same mug at his desk.

Also, he had a few other lil habits he’d do before writing.

Believe it or not, this helped him write faster and get into a flow state.  

Why?

It’s a productivity hack used by Buddhist monks.

Essentially, you create a “ritual” before you work (like a nighttime routine before getting into bed).

This alerts your mind that it’s time to get down to bidniz.

After you form this ritual, you will be effortlessly writing money-oozing copy, much faster, because you’ll be in a flow state.

Form this copywriting ritual by doing a few things before you write.

Create a habit out of it.

Once you do, you will find it much easier to get into “game mode” and bang out irresistible copy.

 

4. Tell More = Sell More

Have you heard this old sales adage?

“The more you tell, the more you sell” 

There’s a lot of truth behind this.

After all, the most successful ads are all VERY long - stuffed to the brim with pages of juicy sales copy.

Why?

The more specific details you give about your features, benefits, stories, offers… the more believable and persuasive they are.

Specificity also works like gangbusters for headlines.

One of my favorite ways to grab attention is to use numbers.

When you rattle off a specific number of tips, mistakes to avoid or steps to take, you’ll boost readership to the moon.

Bottom line:

If you want to sell more products & services, add specific details to everything you write.

 

5. The 2 Words that Made McDonald’s McRib Sandwich a Huge Success

The McRib, a truly disgusting "sandwich."

I tried it once when I was a kid and almost vomited. 

Despite how bad the fake ribs taste, it’s one of McDonald's most famous items.

But it wasn’t always…

Back when it came out, it flopped like a seal.

Nobody bought it.

But then, McDonald’s marketing team did something genius.

They took it off the menu.

And…

Brought it back later for a limited time.

The result?

Millions upon millions of McRib’s purchased around the globe.

Other fast-food restaurants picked up on this marketing strategy and profited like pigs from it too.

(I’m still pissed Taco Bell took volcano tacos off their menu. I always swarm my local Bell whenever they bring it back… for a limited time)

Why does this work so well?

Two words…

Exclusivity & urgency.

Exclusivity - we want what we can’t have.

Urgency – when there is a limited number of something we want, we will get off our lazy beehives and whip out our wallets.

Exclusivity and urgency are 2 powerful selling tools you should use often when writing for clients.

 

6. The Dog Treat Method for Exploding Sales

Want to instantly boost sales through your writing?

I’m going to reveal one of the simplest ways.

I discovered this secret weapon while listening to an interview between Ben Settle and Doug D’anna.

Doug told Ben how copywriters make selling WAAAY too complicated.

Proof:

Imagine…

You’re at your friend’s house.

He has a Golden Retriever named Bubbles.

Your friend will give you $100 if you can get Bubbles to run over to you, instead of him.

How would you achieve this?

Easy!

Hold up a yummy treat.

Believe it or not, this simple concept applies to selling to hoomans too.

The treat? 

Find out what your target audience wants most.

Then, simply mention it throughout your copy.

Emphasize all the benefits, how easy it is to obtain, how they must act fast before it’s gone, and all that good stuff (copywriting 101).

 

7. What to do When You Don’t Know What to Write About

Let me clear the air…

You should NEVER walk into your first draft blind.

You want to spend a lot of time on research.

Research your client’s brand, competition, products, target audience (most important) and all that rock n roll BEFORE writing.

But let’s say you did all that and you’re still staring at an empty screen.

Here’s what I do…

I write.

I keep writing.

And I don’t stop until I’m done with my first draft.

I don’t care how bad it is.

Usually, it’s unreadable gibberish filled with spelling errors, run-on sentences and long-winded words.

But that’s okay.

Your first draft is supposed to look like this.

I made my life 10x harder by breaking this cardinal rule.

I used to edit my first draft, line-by-line, while writing.

This made it soooo hard to even write a 200-word email.

But after I discovered the truth about first drafts (by studying the top copywriters), I learned that the first draft is all about letting everything out of your system.

Just get it onto paper.

Then, you can edit it into a masterpiece.

But no one will read your masterpiece if you don’t have clients to write for.

 

8. How to Bond with Your Readers

Did you know that people like reading from people…. NOT faceless corporations??

Seems obvious.

However, MOOOST ads, websites, blogs and social media content read like a boring robot who is trying to prove they are hooman.

Look:

Your copy should read like a friend is talking to you.

There’s a gang of benefits to picking up this writing “style.”

Perhaps the biggest being…

It helps you bond with your readers.

And the more you bond with readers, the more likely they’ll read every word you write and take you up on your offers.

While we're on the subject...

One of my favorite ways to bond with readers is to add personal comments throughout my copy.

I learned this magic trick from Gary Halbert.

He wrote about it in The Boron Letters (one of my favorite copywriting books. MUST-READ for beginners).

It’s really easy to do….

In the middle of your text, add parenthesis - (like this).

Inside these parentheses, add a personal comment.

This can be insight, something on your mind, further explanation, tips, whatever.

Why does this strengthen the bond?

It lets your readers know that there is a warm body behind the words.

Plus, it breaks up your copy and adds eye relief.

Try it out the next time you write.

 

Conclusion

There ya go, my salty amigo.

Use these 8 tips to quickly improve your copywriting skills.

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The great Dan Kennedy explained how there are only 2 key factors to business success:

Half math.

Half buyer psychology.

Freelance copywriters don’t have to worry much about the math part. Because this has to do with testing and data (which is handled on the client side).

However, to sell effectively, you have to be a wizard at understanding human psychology and tapping into your target audience’s emotions.

In this guide…

You’ll pick up 12 powerful copywriting psychology tips to effortlessly grab your readers’ attention, pique their interest and motivate them to buy from you – ASAP.

Strap in, this is going to be a fun ride…

 

What Are Copywriting Psychological triggers?

First, before we get to the sexy stuff, let’s cover what copywriting psychological triggers are.

It’s simple.

They are proven copywriting tactics that evoke emotions and gently force your readers to respond to your writing.

Copywriting is salesmanship in print.

And since the dawn of (wo)man, salespeople have discovered ways to sell by tapping into their buyer’s psychology and emotions.

You must do this in order to sell.

Because people do not buy based on logic alone.

First, you must tap into your readers’ emotions (their psychology), then and only then, should you talk about your product and all its features and benefits.

When you tap into the psychology of copywriting, you become unstoppable.

 

12 Psychology of Copywriting Tips to Instantly Boost Sales

Copywriting Psychology Tip #1: Contrast

Imagine…

You’re watching a Red Sox game on TV.

They’re playing the Baltimore Oriels.

The camera focuses on the crowd.

99% of the fans are wearing blue and red shirts (Red Sox colors).

However, one family is wearing black and orange shirts (Oriels colors).

Which people in this crowd stood out to you?

Obviously, the few people who are wearing different colors from the rest.

It all has to do with contrast.

What’s contrasting reaches out and pulls our eyeballs in.

It naturally grabs our attention.

This is deeply rooted in our psychology.

It goes waaaay back to when humans were rooming the jungle in leaf cloths.

When we saw something contrasting in our surroundings, it instantly grabbed our attention.

We shot into survival mode.

For good reason, because it could be a scary predator looking to eat us.

YOU can use this psychological trigger to your advantage.

Here’s how…

Add two contrasting things in your headlines.

Like this…

“How an ugly nerd won over the hottest girl in school”

“How I lost 500 pounds while eating nothing but chips”

You get the point.

Try it out the next time you write a headline and stuff your copy with contrasting ideas, words, phrases and so on.

 

Copywriting Psychology Tip #2: “If…Then”

Gary Bencivenga is widely considered to be the greatest living copywriter of all time.

He’s sold billions (with a B) worth of products and services through his writing.

Anyway, when Gary retired, he published an online newsletter (Ezine) called “Bencinvenga Bullets.”

In it, he revealed one of his best-kept secrets for beating competition.

PROOF.

He realized, through testing, that the best ads were all VERY believable.

They did not have the usual hype claims that plague the web from influencers and “gurus.”

Gary strived to make everything he wrote believable.

One of the ways he did this was by adding a sneaky psychological trigger.

Two words…

“If… Then.”

He discovered that if you sandwich your claims around the words “if… then” you instantly bypass readers’ natural skepticism.

More specifically:

Add simple instructions that are easy to complete to gain the desired result.

Example:

“If you have 10 minutes per day, I can show you how to build 6-pack abs this month”

It’s very easy to do and will launch your results to the moon.

 

Copywriting Psychology Tip #3: Scarcity

We are all lazy by nature.

We will wait until the last minute to buy something, EVEN if we desperately want it.

However, to push your readers over the buyer fence, you must tap into their psychology.

One of the best ways to boost sales is to use scarcity.

You can do this many ways…

Limited number of products available.

Time-sensitive discount that expires in X days.

Exclusive access to special bonuses only available to the next 500 buyers.

And so on.

When you add scarcity to your call to action, you wake up your reader and put some pressure on them.

Nobody likes to miss out on something they want.

So, if you’ve done a complete selling job and your readers want what you have, you can greatly increase sales by adding scarcity to push them over the edge.

 

Copywriting Psychology Tip #4: Social Proof

People are naturally inclined to trust the opinions and experiences of their peers.

Social proof, in the form of testimonials, reviews, and case studies, serves as a powerful psychological trigger that can sway potential customers towards making a purchase.

By showcasing positive feedback from satisfied customers, you provide tangible evidence of your product's value and reliability.

Encourage customers to share their experiences and highlight specific benefits they've gained from your product.

Incorporate these testimonials strategically in your copy, demonstrating that others have not only purchased your product but have also benefited from it.

Additionally, displaying the number of satisfied customers or highlighting the popularity of your product can further solidify the social proof, instilling confidence in prospective buyers.

 

Copywriting Psychology Tip #5: Reciprocity

Reciprocity is a fundamental aspect of human interaction.

When someone receives something valuable, there is an innate inclination to reciprocate.

In the realm of copywriting, leveraging reciprocity involves offering potential customers something of value upfront.

This could be a free trial, exclusive content, or a limited-time discount.

By providing a taste of what your product or service can offer, you create a sense of obligation for your reader to reciprocate.

This reciprocity often takes the form of making a purchase or taking the desired action.

Clearly communicate the value of what you're offering and emphasize that it is a gift, fostering a positive connection with your audience and increasing the likelihood of conversion.

 

Copywriting Psychology Tip #6: Authority

Establishing authority is a psychological trigger that hinges on building trust and credibility.

Consumers are more likely to make a purchase if they believe they are dealing with an expert or a reputable source.

In your copy, emphasize your brand's expertise, industry knowledge, or any relevant certifications.

Another effective way to leverage authority is by incorporating endorsements from recognized experts or influencers in your field.

By aligning your product or service with respected figures, you tap into the authority bias, influencing potential customers to trust your offerings based on the perceived expertise of others.

Use language that reinforces your credibility and positions your brand as a reliable source within your industry.

 

Copywriting Psychology Tip #7: Emotional Appeal

Human decisions are ALWAYS driven by emotions, making emotional appeal a potent psychological trigger in copywriting.

Connect with your audience on a deeper level by tapping into their emotions—whether it's joy, fear, nostalgia, or desire.

Craft a narrative that resonates with your target audience's emotions, making your product or service more relatable and memorable.

Tell stories that evoke the desired emotional response and showcase how your offering can positively impact the lives of your customers.

By creating an emotional connection, you not only capture attention but also make a lasting impression, increasing the likelihood of conversion.

Keep in mind the emotional triggers that align with your brand and resonate with your specific audience to maximize the impact of this psychological copywriting strategy.

 

Copywriting Psychology Tip #8: Curiosity

Curiosity is a fundamental aspect of human nature that can be harnessed in copywriting to engage and captivate your audience.

By strategically introducing intriguing elements without revealing all the details, you can stimulate curiosity and prompt potential customers to explore deeper into your product or service.

Craft your copy in a way that leaves room for curiosity, sparking questions and a desire for more information.

Tease the audience with a glimpse of what your offering entails, making it clear that there is more to discover.

Whether through compelling headlines, intriguing product descriptions, or mysterious visuals, encourage your audience to take the next step and explore further, ultimately leading them towards a conversion.

 

Copywriting Psychology Tip #9: Benefits Over Features

While product features are essential, emphasizing the benefits they bring to the customer is a psychological trigger that can significantly impact purchasing decisions.

Consumers are drawn to solutions that address their needs and improve their lives.

In your copy, focus on how your product or service solves specific problems or fulfills desires rather than just listing technical specifications.

Highlight the transformative effects or positive outcomes that users can expect.

Clearly communicate how your offering adds value to their lives, making it a compelling choice.

By showcasing the direct impact on the customer's well-being, you create a more persuasive and customer-centric narrative that resonates with your target audience.

 

Copywriting Psychology Tip #10: Consistency

The principle of consistency revolves around the idea that individuals are more likely to take larger actions if they've committed to smaller, related actions first.

In your copy, encourage potential customers to make initial commitments that align with your product or brand.

This could include signing up for a newsletter, participating in a survey, or trying a free version of your product.

Once individuals commit to these smaller actions, they are more likely to follow through with larger commitments, such as making a purchase.

Establishing consistency builds a connection between your audience and your brand, making them more receptive to further engagement and conversion opportunities.

 

Copywriting Psychology Tip #11: Anchoring

Anchoring is a psychological trigger that involves presenting a higher-priced option before revealing lower-priced alternatives.

By doing so, you anchor the perceived value of your product or service, making subsequent, lower-priced options seem more reasonable and attractive.

In your copy, strategically introduce the premium or higher-priced version of your offering first.

Highlight its unique features and benefits.

When presenting lower-priced alternatives, emphasize the value they provide in comparison to the higher-priced option.

This anchoring effect can positively influence the perception of value, nudging potential customers towards making a purchase.

 

Copywriting Psychology Tip #12: Loss Aversion

The concept of loss aversion taps into people's tendency to prefer avoiding losses over acquiring equivalent gains.

In your copy, emphasize what customers stand to lose by not taking action.

This could involve highlighting missed opportunities, exclusive deals, or limited-time offers that add a sense of urgency and importance to the decision-making process.

Clearly articulate the negative consequences of inaction, emphasizing how your product or service can prevent these losses.

By framing the decision in terms of what they could miss out on, you create a compelling motivator for potential customers to act promptly and secure the benefits your offering provides.

As you integrate these psychological triggers into your copywriting strategy, remember that understanding your target audience is crucial.

Test and refine your approach based on their preferences, behaviors, and feedback to optimize the effectiveness of these triggers in driving sales and conversions.

 

Conclusion

You now have 12 powerful copywriting psychological triggers to use in your writing.

Take em out for a test drive.

You’ll be shocked at the results.

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This may sound like a ho’ bunch of greasy baloney…

But…

In my 4 years of writing copy….

I’ve NEVER experienced writer’s block.

Not even when writing my FIRST project.

Or second.

Or hundredth.

How is this possible?

It’s actually REALLY simple.

And once you understand this, you too will NEVER stare at a blank screen again.

Which can be really tempting when writing new assignments or crafting outreach messages to potential clients.

In this blog post…

You’ll discover what writer’s block is, why you are being tormented by this monster, how to overcome writer’s block – in 5 minutes or less, and 5 quick tips for writing faster, with ZERO resistance.

 

What is Writer’s Block?

 

You sit down to write.

But instead of writing…

You stare at a blank screen (who writes by hands these days?)

You try hard to “create”, but words are not coming out of your brain.

The few words that you can muster are absolute trash.

So, you delete them.

And start from scratch again

This frustrating process repeats for hours.

This, my friend, is writer’s block.

And it’s a nasty monster that haunts many beginner copywriters.

However, I’ve got some wondiferous news to share with you.

Writer’s block is NOT a rare disorder amongst writers.

The truth is…

Writer’s block is NOT REAL.

Yes, you may be at a loss for words, but it has nothing to do with this elusive “writer’s block.”

Hop to the next section and I’ll reveal the TRUTH about what you’re experiencing…

 

The TRUTH about Writer’s Block

I’m lucky.

Before I wrote a single piece of copy for clients, I spent 3 months on my copywriting education.

I read dozens of classic direct response copywriting books, studied successful ads written by top copywriters and dabbled in a few copywriting exercises.

I picked up something VERY VALUABLE from studying the great copywriters.

I discovered the truth about writer’s block.

You see, top copywriters all realize that writer’s block is a mirage.

They do NOT experience it.

When they sit down to write, they write.

They do not stare at an empty notepad or screen.

Because of their wisdom, I too have never experienced writer’s block.

Here’s why…

 

How to Overcome Writer’s Block TODAY

It all has to do with what you do BEFORE you sit down to write.

It has to do with RESEARCH.

Believe it or not, writing is a VERY small slice of your job.

Your REAL job is to be a stellar researcher.

To uncover the hidden benefits of your client’s product, to find out what their customer’s biggest problems, pains & frustrations are, the company’s unique selling proposition (USP), positioning and all that yummy stuff.

Then…

After you dig up enough gold and study it (over and over again), you’ll be ready to write.

And when you ARE ready to write, after doing all this “prep” work, the words will flow right out of your brain, onto your computer screen – EFFORTLESSLY.

You won’t think.

You’ll just WRITE.

And if the words do not flow right off your tongue, you haven’t done enough research.

Legendary copywriter, Eugene Schwartz, said it best…

During a speech he gave at Rodale Press, Eugene explained the secret for eliminating writer’s block.

The secret?

You do NOT write copy.

You simply assemble it.

Your job as a copywriter is to take already existing claims, features, benefits, stories, desires, fears, insecurities… and assemble them in an organized way that is most persuasive and interesting to your readers.

The next time you take on a copywriting assignment, spend 80% of your time on research.

Don’t know how to research?

See this blog post: Your Ultimate Guide to Copywriting Research (Step-by-Step Process + 5 Best Techniques)

 

5 Quick Tips to Write Faster Without Ever Getting Stuck

Now that you know the truth about writer’s block, and how to overcome writer’s block, you are free from this anxiety-provoking monster.

However, because I’m a nice guy, I’m going to help you even more.

Here are 5 tips to write faster, with less resistance:

1. Talk Write, Write Talk

I learned this trick from the great Matt Furey.

It’s very easy to do and it will double your writing speed the moment you do it.

Here we go…

The next time you sit down to write, talk out loud as you type.

Why does this help you write faster?

Because you are a natural talker.

BUT…

You are NOT a natural writer.

Often, copywriters make their job 2x harder by slapping on their “writer’s hat” and trying to sound like a writer. Not only does this make it harder to write, but it also makes your writing unreadable gibberish.

You want your writing to read as if a friend is talking to you.

Write like you talk.

Plus, another benefit of this is, a BIG CHUNK of your editing job will be completely erased because talking while you type eliminates odd sentences, weird phrases and confusing mumbo jumbo.

 

2. Clear Your Noggin

If you want to write resistance-free you’ve got to remove all the junk from your mind that’s causing resistance.

Here’s what I do BEFORE I write:

• Meditate for 10 minutes
• Ride a stationary bike for 30 minutes
• Load up on fruits and vegetables
• Slurp down 2 big glasses of water
• Eat dark chocolate instead of coffee (gives me clear energy without jitters)
• And go outside for 10 minutes or so whenever it’s warm enough

Do whatever works best for you.

Then, make a daily habit of doing it BEFORE you write.

 

3. About Your First Draft…

For the love of dog, whatever you do, do NOT edit during your first draft.

After you’ve done enough research and are ready to write, do just that.

Write. Write. Write.

Keep writing.

Keep going.

Keep pushing.

Do not stop writing until you’re finished with your ENTIRE 1^st draft (headline to CTA).

The goal is to let all your emotions, thoughts and ideas flow out onto electronic paper.

If you edit during your first draft, you will jam up the creative process. It will take you a LOOOOONG to write.

This is another gem I’ve picked up by studying top copywriters.

They all write without editing during their first draft.

Listen good:

Kickass copywriting is not written in the first draft (or 2^nd, or 3^rd).

I learned this the hard way.

For a few months, I would write a sentence, and then edit it.

Then write another sentence, then stop. And go over it until it was sparkling clean.

This was AGONIZING.

It took me FOREVER to write even a 100-word email.

Don’t make this mistake.

 

4. The 33.33-Minute Productivity Hack

This is another copywriting trick I learned from Eugene Schwartz.

This productivity hack helps you write EXTREMELY FAST.

Whenever Eugene sat down to write, he set a 33.33-minute timer.

He wrote uninterrupted until his timer screamed at him.

Then, he stopped what he was doing and took a quick break.

He’d refill coffee, walk his dog, shave.

Then, after 10 minutes, he’d go back to writing for another 33.33 minutes.

He repeated this process until he was done with whatever he was writing.

Why does this work so well?

It all has to do with deadlines.

When you give yourself strict deadlines, you will write better copy, in less time, without getting stuck.

Understand this:

Work expands the time given.

So, if you want to write faster, set strict deadlines whenever writing for clients.

The next time you write, set a 33.33-minute timer.

Don’t you dare stop writing until the timer goes off.

By doing this…

You will crank out copy much faster than you currently are now.

 

5. You Deserve a Break

 

How does taking breaks help you write faster?

I’ll tell you…

A big chunk of writing copy has to do with coming up with big ideas.

The best way to come up with big ideas is to let your subconscious mind work its magic.

After you feed your subconscious mind with the info it needs (during the research phase), take a day off BEFORE writing.

Do something fun…

Play mini golf with some amigos, take a spicy date to your favorite restaurant, go for a relaxing drive… whatever tickles your boat.

Do ANYTHING besides work on this project.

Often, you will be hit by big ideas as you are having fun away from work.

When you do, WRITE THEM DOWN.

Plus…

Taking breaks also gives you a fresh pair of eyes when reviewing your copy during the editing process.

 

Conclusion

Eye-opening stuff, huh?

Now, it’s time to say goodbye to the writer’s block monster FOR GOOD.

If at any time in your copywriting career you feel stuck, at a loss for words, read this post again.

Read it, believe it and APPLY it.

If you do, overcoming writer’s block is easy peasy AND you will write faster, with ZERO resistance.

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