Want to gain a flood of new copywriting clients?

If so, you’re in the right place.

Cold email outreach is one of the best ways to grow your freelance copywriting business in 2024.

It’s one of the main methods I used to scale VERY FAST.

In this post…

I’m going to reveal what cold email copywriting is, how you can use it to explode your freelance business and a simple 4-step blueprint for winning new clients.

WARNING:

I would NOT recommend this for beginners. It does not work well if you do not already have a copywriting niche or specialize in a specific copywriting service (I.E. social media copywriter.)

If you haven’t gotten clients yet see this blog post.

Alrighty, let’s get to it…

 

What is Cold Email Copywriting?

It’s simple…

Cold email copywriting is sending emails to companies you want to write for.

“Cold” = people you have no relationship with.

Meaning:

You reach out to complete strangers.

However, sending cold emails is one of the best ways to get new freelance clients.

BUTTT…

Cold email copywriting is much different from writing “sales copy.”

If you treat it like a copywriting assignment, you’ll fail miserably.

It’s a completely different skill.

Pay very close attention to the following steps…

 

Your 4-Step Blueprint for Winning New Clients through Cold Email Copywriting (With Tips & Templates)

This is the exact blueprint I used to gain dozens of new clients using cold email outreach.

Follow this crash course to a crispy white Tee and you will greatly increase your chances of getting new clients FAST.

Ready?

Let’s goooo.

Step one

The first step to cold email copywriting is to make a humongous list of companies you want to write for.

Here are 3 ways to find companies in minutes:

1. Type into Google - “top 20 [NICHE] companies 2024.”

2. Use business directories like AngelList.

3. Use LinkedIn. Search your niche and browse the companies within it.

My favorite way to create this list is using an Excel spreadsheet.

Why?

It’s easy to organize. It takes some time to set up, but once you do, you’ll save a lot of time and energy because everything you need is gathered together in one convenient location.

 

Step Two

After you have a big list of companies (at least 100), it’s time to snag some contact info.

This is VERY important.

You don’t want to waste time reaching out to the wrong people.

You want to contact decision-makers within the company you’d like to write for.

Including:

CEO’s, COO’s, Marketing directors and content managers.

How the heck do you find these decision-makers?

It’s actually very quick and painless.

Go to LinkedIn.com.

Then, search the company’s name.

Once you’re on their profile, click the “people” tab.

You’ll usually be able to find one or more of the decision-makers.

Now it’s time to get their contact info.

There are tons of tools made specifically for this.

Here are 5 of my favorites (these are Chrome extensions):

1. Apollo.io
2. Snov.io
3. GetProspect
4. Skrapp
5. AreoLeads

Tip:

Use as many as possible. Most of them offer a limited number of free email addresses, before you have to pay. Plus, some work better than others.

Okay, on to step 3…

 

Step three

Once you have these email addresses…

It’s time to write some cold emails!

However:

Don’t be fooled by the word “cold.”

The last thing you want is for your emails to sound like they’re coming from a complete stranger (even if you are).

The solution?

Send each prospect a PERSONALIZED email.

The key is finding personal information about your prospect (life events, recent promotions, new projects, awards) and adding this personalized info to your messages.

Here’s where to find this personal info…

Click on their LinkedIn profile and look for:

• Awards they’ve won
• Certifications they have
• Where they graduated college
• Where they’ve volunteered.
• Recent projects they’ve worked on.
• Recent life changes
• Hobbies they enjoy

Take notes on any work or personal-related things you can find.

Then, bring this up in your message to make it more personal and sincere.

The general “structure” is…

1. Introduce yourself and what you do as a copywriter
2. Show off any portfolio pieces as social proof
3. Give them a custom compliment.
4. End with a call to action

7 quick tips on what to say to clients when reaching out:

• Keep your messages very short & straight to the point – 2-3 sentences MAX.
• Make your messages personal & sincere – do not copy and paste messages and blast them out to hundreds of business owners. Take 5-10 minutes to research their LinkedIn profile, social media accounts, etc. and make them PERSONAL.
• Compliment them right away (within the first 1-2 sentences).
• Do NOT hard sell. Just quickly introduce yourself and get a conversation going.
• Respect their time – entrepreneurs are very busy. They don’t have time to read a lot of text, especially from a stranger. A concise and straightforward message respects their time and allows you to sum up your message quickly.
• The goal of your first message is to introduce yourself and give context about what you offer. It should be quick, straight to the point and personal.
• The #1 goal of cold outreach is to get them on a sales call to discuss specifics. Do NOT talk about this over email or outreach messages.

Here’s an example of a cold email I’ve sent out:

----

My name is {Your name}, and I’ve worked with {Brand names - within same niche if possible}.

I help [niche] companies turn leads into happy customers through copywriting… [Add the service you provide/ultimate benefit of what your copy will do for them].

{Custom compliment} and I was curious if you needed any help writing copy at the moment.

Best,

{Your name}

 

Step Four

The real results come from multiple follow-up attempts.

The odds of landing a new client from the first cold email you send are EXTREMELY RARE.

I usually send 5 messages before I even get a reply.

You should send a follow-up email every other day for the next week.

Then 1-2 emails per week, over the next month.

Your goal with cold email copywriting is to get them on a call with you.

As soon as they respond, ask them which day/time works best for them (or send them your calendar link)

Follow-up email example:

----

Hey [name], I’m following up with you on the below email.

Do you have some time next week for a quick 15 min chat on how my [ADD YOUR SERVICE] can quickly convert more customers and grow your business?

----

This is a rough plan, but these are the essential 4 steps to creating a successful cold email campaign that scores a bundle of new copywriting clients.

 

Conclusion

You now have everything you need to gain new clients using cold email outreach.

The key is to send personalized emails to the right people. And to be VERY consistent with following up.

If you do, I can almost guarantee you’ll be writing for new clients very quickly.

Want daily copywriting tips to help you succeed? Enter your email below:

 

 

In 2020, I became a freelance copywriter.

Within a few short months, I chose a niche…

Email copywriting.

I was HOOKED!

In my unhumble opinion, writing promotional emails for brands is the BEST kind of copywriting to specialize in.

5 BIG reasons:

1. Emails are a blast to write
2. They pay a LOT of mula
3. It’s one of the easiest services to get retainer deals (monthly contracts)
4. Email copywriting is always in icy-hot demand
5. It takes under 10 minutes to write emails that sell (once you get good)

If I had a crystal ball and could choose ANY career to start in 2024, it’d be email copywriting (still writing emails 4 years later).

In this step-by-step guide, you’ll learn everything you need to become a successful email copywriter in 2024.

 

What is Email Copywriting?

Open your email inbox.

See all those emails from companies?

The text within those emails is email copywriting and they are written by email copywriters.

Email copywriting is the process of writing engaging and persuasive content for email marketing campaigns.

The #1 goal of writing emails for companies is to sell their products and services.

There’s a lot of objectives companies may have…

Like….

Improve open rates, get more webinar sign-ups, click-through rates… yada, yada, yada… but the underlying goal is to make more sales from the emails they send out.

Sales reign supreme.

The key to writing good email copy is to study the basics of direct response copywriting (sales copy).

Then, apply everything you learn to writing emails.

I’ll show you exactly which books to read and how to build your copywriting skills later, but make sure you check out this FREE email crash course I created to quickly get you up to speed and write killer emails ASAP.

 

What Does an Email Copywriter Do?

An email copywriter is someone who writes promotional emails for companies and brands.

You’ll spend the majority of your shiny day researching, writing emails and collaborating with marketing and design teams.

Your primary goal is to craft emails that not only snatch attention but also persuade your readers to take a specific action, such as making a purchase, signing up for a webinar, or subscribing to a newsletter.

Here are the key responsibilities and tasks of an email copywriter:

1. Research

The first (and most important) part of writing copy is research.

Top copywriters spend 80% of their time on research, and only a small chunk on writing.

Why?

Because good email copy is not written, it’s assembled.

Everything you need to write emails that sell like lava cakes already exists.

Your job is to find it, then assemble it in the most persuasive way.

For every email campaign you write, you’ll spend hours researching your client’s target audience, product/service, competition, brand voice and much more.

But you will focus most of your time researching their target audience (your readers).

By knowing your audience inside/out, you’ll be able to grab their attention, pique their interest and motivate them to buy from you.

 

2. Create Compelling Subject Lines

The subject line is the first thing readers see, and it significantly influences whether they open your email or not.

Email copywriters craft attention-grabbing subject lines that are curiosity-peaking, benefit driven and specifically made for THEM.

You’ll want to spend a lot of time writing subject lines. It’s one of the most important aspects of email copywriting. If your subject line doesn’t grab your reader’s attention, they will not open or read your copy, no matter how good it is.

 

3. Craft Persuasive Body Copy

The main “body” of the email contains your core message and call-to-action (CTA).

The goal of ALL the text in your email is to push readers to your call to action.

There are many copywriting tools to help you achieve this, like:

• Telling stories
• Highlighting benefits
• Using analogies
• Asking questions

However, the more tailored your body copy is to your target audience and their interests, the more likely they’ll read your entire email.

 

4. Develop Clear Calls-to-Action (CTAs)

CTAs are the buttons & links you see at the end of emails.

Your CTA guides your readers on what action to take next.

Whether it's making a purchase, clicking a link, or filling out a form, your CTA is VERY IMPORTANT.

Give your readers super clear and direct instructions on what to do next.

To motivate them to respond, add in urgency and scarcity.

You can achieve this by...

• Adding a discount
• Mentioning there’s only a limited number of products available
• Emphasizing why they should buy now (problems they can relieve, desires they can achieve).

 

5. Optimize for Mobile

Nowadays, EVERYONE reads emails on their phone.

So…

You’ll have to help companies optimize their content for mobile devices.

This involves optimizing the layout, design, and overall readability for users accessing emails on smartphones and tablets.

 

6. Test and Iterate

Testing is EVERYTHING in copywriting.

Copywriting is results-driven.

Email copywriters often engage in A/B testing, experimenting with different elements such as subject lines, CTAs, and offers to determine what resonates best with their audience.

 

7. Collaborate with Designers and Marketers

There’s more that goes into email campaigns than just text.

Email copywriters often collaborate with graphic designers, coders and marketers to create effective email marketing strategies and campaigns.

This may involve coordinating visuals, branding, and messaging across various channels.

 

8. Stay Informed About Industry Trends

Keeping up with industry trends and best practices is crucial for your success.

Email copywriters stay informed about changes in email marketing, consumer preferences, and emerging technologies to continually improve their approach.

 

9. Monitor and Analyze Performance

After a campaign is launched, email copywriters monitor key performance indicators (KPIs) such as open rates, click-through rates, and conversion rates.

They analyze the data to assess the success of the campaign and gather insights for future improvements.

 

How Much Does an Email Copywriter Make? (2024 Email Copywriter Salary)

In-house email copywriters (working at a company) make around $40,000 to $65,000 per year as a junior copywriter (entry-level)… and… around $100,000+ as a senior email copywriter.

However…

If you work for yourself (freelance email copywriter), you can earn 6 figures… or more!

As a freelance copywriter, the only limit to your earning potential is YOU.

It all comes down to how you run your freelance business – your lead generation systems, your prices, how fast you can write, who you’re writing for, etc. (if you’d like to learn how to grow your freelance copywriting business in 2023, see these 2 posts – How to Become a Successful Freelance Copywriter in 2023 (Ultimate Guide for Beginners) ... 3 Fastest Ways to Grow Your Freelance Copywriting Business in 2023 (Make 6-figures This Year))

 

How to Become an Email Copywriter in Just a Few Short Months (4 Steps to Follow)

 

In 2020, I broke into copywriting EXTREMELY fast.

• 50 clients in 3 months
• 2 in-house positions
• Hundreds of freelance clients

All within my first year.

This ultimate guide reveals exactly what I did to get into copywriting extremely fast and earn close to 6-figures within 365 days.

The same principles, strategies and mindset apply to becoming a successful email copywriter.

However, these are the 5 main steps you’ll want to take:

1) Learn the basics

The first step to take is to build your copywriting skills.

Before you’re ready to make money, you MUST be able to provide value to your clients.

I spent 3 months learning copywriting.

I read the top books & practiced writing copy every day.

Here’s the best way to learn copywriting fast:

Learn from the best copywriters…

Practice what you learn by completing copywriting exercises…

And write emails…

EVERY SINGLE DAY.

There are no shortcuts for a beginner.

Put in the work.

In no time, you’ll feel confident in your writing skills.

Believe it or not, I only pay attention to 2 email copywriters…

Ben Settle & Matt Furey.

(Both of their email copywriting courses are worth the hefty price tag.)

However, before I splurged into email copywriting, I learned direct response copywriting first.

You should learn both.

Why?

To sell through emails (or any media) you need a solid grasp of the fundamentals of selling, marketing, human psychology, and so on.

When you can apply the fundamentals of direct response copywriting to your emails, you will explode sales.

Haven’t learned the direct response copywriting fundamentals yet?

Start off by reading these 10 direct response copywriting books:

1. The Boron Letters by Gary Halbert
2. The Adweek Copywriting Handbook by Joseph Sugarman
3. How to Write a Good Advertisement by Victor O. Schwab
4. Scientific Advertising By Claude Hopkins
5. The Ultimate Sales Letter by Dan Kennedy
6. Ogilvy on Advertising By David Ogilvy
7. Tested Advertising Methods By John Caples
8. Cashvertising By Drew Eric Whitman
9. The Copywriter’s Handbook By Bob Bly
10. Kick-Ass Copywriting Secrets of a Marketing Rebel By John Carlton

 

2) Get Email Copywriting Clients

After you’ve learned the basics and feel confident in your direct response copywriting skills, it’s time to get PAID.

It’s very easy to feel lost when searching for email copywriting clients online.

So…

Let’s make it easy for you…

I’ve created an ultimate guide for beginner copywriters who want to land their first bunch of freelance clients: "How to Get Copywriting Clients in 2023 With No Experience (Get New Clients TODAY),"

In this post, I reveal my ten favorite ways for getting freelance copywriting clients.

 

3) Build an Impressive Portfolio

Before you can attract high-paying clients, you’ll need an impressive portfolio filled with email copywriting testimonials & samples.

Create a portfolio, within 10 minutes, by following this detailed blog post: How to Create a Copywriting Portfolio with NO Experience (In 10 minutes or Less)

 

4) Grow Your Email Copywriting Business to Mars (And Beyond!)

This blog post reveals the top 3 ways to grow your freelance copywriting business so you can break “6-figures” as quickly as possible: 3 Fastest Ways to Grow Your Freelance Copywriting Business in 2023 (Make 6-figures This Year)

Read it once you’re ready to scale.

Also…

You can niche down further than “email copywriting.”

For example:

Become an email copywriter for ecommerce brands.

The more you niche down, the more money you can earn.

It’s much easier to attract clients and charge higher rates when you’re perceived as the go-to specialist for a specific group of people.

Want to discover the 10 most profitable and in-demand niches in 2024? Read this ultimate guide.

 

Conclusion

You now have everything you need to start your journey as an email copywriter.

Follow the steps outlined in this post and read the accompanying blog posts mentioned throughout.

If you put in the effort, you can realistically earn 6 figures within a year from now writing emails for brands you love.

Want daily copywriting tips to help you kick ass all year long? Enter your email below:

 

                              

In 2020, I became a direct response copywriter.

Believe it or not…

I did NOT become a copywriter because I enjoyed writing (I disliked it at the time).

Nope. I became a direct response copywriter for one simple reason…

I realized that this valuable skill would allow me to create a profitable lifestyle around whatever I’m most passionate about.

You see, direct response copywriting is all about making sales.

When you can generate money on command for your clients, you’re earning potential is LIMITLESS.

Direct response copywriters will ALWAYS be in red-hot demand because companies will always need help getting more customers, selling their products & services and growing their businesses.

If you want to make 6 figures as a sought-after direct response copywriter, this ultimate guide will give you a clear path to get there in the shortest amount of time possible.

In this post…

I’m going to reveal what a direct response copywriter does, how much you can expect to earn in 2024, and a step-by-step blueprint for getting paid to write direct response copy ASAP.

 

What is Direct Response Copywriting?

So, what exactly is direct response copywriting?

It’s VERY simple.

Direct response copywriting is salesmanship in print & salesmanship multiplied.

You see, instead of selling face-to-face, to one person (or a few) at a time, you are selling to hundreds, even THOUSANDS, of people through the words you type.

The main purpose of direct response copywriting is to get a response out of your readers (hence the name - “direct response”)

What type of response?

Click a link, buy a product or service, open an email, generate an email subscriber, and much more.

When do you want this response?

IMMEDIATELY.

The purpose of direct response copy is to get readers to take a specific action NOW – not whenever they feel like it.

To quickly learn the basics of direct response copywriting, see this detailed blog post for beginners: The Ultimate Guide to Direct Response Copywriting (Write Copy that Sells)

 

What Does a Direct Response Copywriter Do?

Direct response copywriters usually work from home and spend the majority of their days researching, writing and collaborating with marketing, sales and design teams.

The main “mediums” you’ll write for include:

1. Print Advertising

This includes direct mailers, newspaper ads, magazine ads, and other printed materials designed to capture your reader's attention and generate a response.

2. Digital Marketing

Direct response copywriters create content for online platforms such as websites, landing pages, email campaigns, social media ads, and online banners. They focus on compelling calls to action to encourage users to click, sign up, or make a purchase.

3. Television and Radio Scripts

direct response copywriters may write scripts for commercials and infomercials, aiming to engage viewers or listeners and drive them to take immediate action.

4. Direct Mail

This involves sending physical promotional materials, such as postcards, brochures, and catalogs, directly to potential customers. The copy aims to persuade recipients to respond by making a purchase or taking another desired action.

5. Email Marketing

Copywriters create persuasive email content to encourage subscribers to open, read, and take action. This could involve making a purchase, signing up for an event, or subscribing to a service.

6. Outdoor Advertising

Copy for billboards, posters, transit ads, and other outdoor mediums is designed to capture attention quickly and drive a rapid response.

7. Infomercials and Video Sales Letters (VSLs)

Direct response copywriters may script long-form video content, such as infomercials or video sales letters, to showcase a product or service and drive immediate purchases.

8. Catalogs

For businesses that use catalogs, direct response copywriters craft compelling product descriptions and calls to action to drive sales directly from the catalog.

9. Social Media Ads

Copywriters create concise and persuasive content for social media platforms, aiming to capture the audience's interest and drive them to take action.

10. Direct Response Copy on Websites and Landing Pages

Whether it's the homepage of a website or a dedicated landing page, copywriters focus on creating content that encourages visitors to take specific actions, such as filling out a form, making a purchase, or requesting more information.

 

The Core Responsibilities of a Direct Response Copywriter

1. Understanding Your Audience

Beyond demographics, successful direct response copywriters dive deep into understanding the psychographics of their audience.

What keeps them up at night? What are their aspirations? What problems are they trying to solve? What are their biggest desires? What new lives are they fantasizing about?

By answering these questions, your copy becomes a personalized solution for your ideal reader.

2. Compelling Headlines

Your headline is the first impression you make with your readers.

The ONLY goal of your headlines is to grab your ideal reader’s attention and get them to read your first sentence.

Want to learn more about how to craft headlines? Read this detailed guide on how to write attention-grabbing headlines.

3. Convincing Copy

The art of persuasion is rooted in empathy.

You sell with emotions.

Your copy should not only highlight the features of a product or service but, more importantly, address the needs and desires of your audience.

Devour this post to learn all about the art of persuasion and how to motivate your readers to buy from you.

4. Call to Action (CTA)

The CTA is the finish line of your copy.

It's not just a button; it's an invitation.

Clearly communicate the next step you want your audience to take.

Whether it's making a purchase, filling out a form, or subscribing to a newsletter, your CTA should provide clear instructions on what to do next and give them a reason to respond NOW (discounts, limited number of products available, restate the main benefits, create FOMO, etc.)

5. Testing and Optimization

Direct response copywriting is a science as much as it is an art.

A/B testing is your ally.

Continuously experiment with different elements of your copy – headlines, CTA placement, offers – and use data to refine and optimize for better performance.

Good copy is objective.

It either worked or it didn’t.

Analyze the data to find out and optimize accordingly.

 

How Much Does a Direct Response Copywriter Make? (2024 Direct Response Copywriter Salary)

According to salary.com, direct response copywriters rake in around $70,000 per year.

However, “average” direct response copywriter salaries can be very misleading.

Why?

There is NO LIMIT to how much a direct response copywriter can make IF they meet these 2 qualifications….

1. You work for yourself as a freelance copywriter
2. You possess the rare ability to turn words into sales

As long as you run your own business and can get results for your clients (in cold hard cash), you can earn as much money as you desire.

That’s why applying the direct response copywriting principles into your writing is a must for ANY copywriter.

You will never earn much if you cannot get results for your clients.

 

How to Become a Direct Response Copywriter in the Shortest Amount of Time Possible (5 Simple Steps)

I’ve created a VERY DETAILED crash course on how to become a successful freelance copywriter.

This ultimate guide reveals exactly what I did to get into copywriting extremely fast and earn close to 6-figures within my first year.

However, these are the 5 main steps you’ll want to take:

1) Learn the basics

Start off by reading these 10 direct response copywriting books:

1. The Boron Letters by Gary Halbert
2. The Adweek Copywriting Handbook by Joseph Sugarman
3. How to Write a Good Advertisement by Victor O. Schwab
4. Scientific Advertising By Claude Hopkins
5. The Ultimate Sales Letter by Dan Kennedy
6. Ogilvy on Advertising By David Ogilvy
7. Tested Advertising Methods By John Caples
8. Cashvertising By Drew Eric Whitman
9. The Copywriter’s Handbook By Bob Bly
10. Kick-Ass Copywriting Secrets of a Marketing Rebel By John Carlton

In addition to reading these books, you’ll want to practice your copywriting skills by following this guide – LINK

I spent 3 months on this “learning phase”, BEFORE writing for clients.

I recommend you do this for at least a month.

Why?

It’s all about providing value.

You want to get good at writing direct response copy so you can provide tremendous value for your clients.

This is the REAL secret for earning a fortune as a direct response copywriter.

The more desirable results you can generate for clients, the more they’ll pay you to write for them.

 

2) Get Clients

After you’ve learned the basics and feel confident in your direct response copywriting skills, it’s time to write for paying clients.

It’s very easy to feel lost when searching for direct response copywriting clients online.

So…

Let’s make it easy for you.

I’ve created an ultimate guide for beginners seeking their first handful of clients: "How to Get Copywriting Clients in 2023 With No Experience (Get New Clients TODAY),"

In this post, I reveal my ten favorite methods for getting freelance copywriting clients.

IMPORTANT:

As a beginner, your goal is to gain rapid-fire experience by writing for a wide variety of clients, niches and different types of copy (emails, social media, ads, etc.) because you will leverage this quick experience in the following 3 steps…

 

3) Choose a Niche

After you’ve gained real-world experience and have a ton of samples & testimonials to show clients, you should choose a niche.

Why?

You will earn way more money as a niche copywriter (specialists are always paid more than generalists).

My comprehensive guide, "The 10 Highest-Paying Copywriting Niches in 2023 (How to Pick the Best One for YOU)," provides step-by-step instructions on how to choose a direct response copywriting niche you’ll enjoy writing for.

You can niche down within direct response copywriting.

For example:

You can become the go-to direct response copywriter for health brands. Or… the go-to direct response email copywriter.

The possibilities are endless.

 

4) Build an Impressive Portfolio

Before you can attract high-paying niche clients, you’ll need an impressive portfolio filled with direct response copywriting testimonials & samples.

Create a portfolio, within 10 minutes, by following this detailed blog post: How to Create a Copywriting Portfolio with NO Experience (In 10 minutes or Less)

 

5) Grow Your Direct Response Copywriting Business to Jupiter (And Beyond!)

This blog post reveals the top 3 ways to grow your freelance copywriting business so you can break “6-figures” as quickly as possible: 3 Fastest Ways to Grow Your Freelance Copywriting Business in 2023 (Make 6-figures This Year)

Read it once you’re ready to scale.

 

Conclusion

If I could choose any career to start in 2024 it’d be direct response copywriting (what I’m still doing now, 4 years later).

The opportunities are endless for copywriters who constantly improve their skills by learning, practicing and WRITING.

For daily copywriting tips to help you kick ass all year long, enter your email below:

 

Do you have a burning desire to get paid like a king to write for ecommerce brands?

If so, you’re in the right place.

Over the last 3 years, I’ve secured dozens of high-paying ecommerce clients, worked in a wide variety of ecommerce niches and have written copy for the most popular types of ecommerce (email campaigns, social media ads, product descriptions, websites, SEO blogs and much more).

And I’m going to reveal my best-kept secrets with you to help YOU become a successful Ecommerce copywriter in 2024.

In this post…

You’ll learn what ecommerce copywriting is, what a day in the life of an ecommerce copywriter looks like, how much you can realistically earn in 2024, and hand you a step-by-step gameplan for becoming a successful ecommerce copywriter in the shortest amount of time – EVEN if you have ZERO ecommerce copywriting experience.

 

What is Ecommerce Copywriting?

Ecommerce copywriting is just like any other type of copywriting.

The only difference is…

You are writing solely for ecommerce businesses.

The main goal is to drive sales.

Good ecommerce copywriting involves grabbing your ideal reader’s attention, piquing their interest and motivating them to take action, usually to make a purchase or join an email newsletter.

There are a few main types of copywriting you will write for Ecommerce businesses…

Here are the most common types of Ecommerce copywriting:

#1 Product Descriptions

Ecommerce copywriters excel in crafting product descriptions that go beyond mere specifications and features. You’ll have to be a wizard at turning features into benefits and addressing the unique needs of your target audience. By emphasizing the value a product adds to your customer's life, you will make your copy more enticing and irresistible.

#2 Landing Pages

A BIG aspect of ecommerce copywriting involves creating landing pages that serve as online storefronts. Ecommerce copywriters structure these pages, ensuring that persuasive headlines, clear calls-to-action, and engaging visuals work harmoniously to guide visitors through the buying journey. The goal is to create a seamless and enjoyable user experience that maximizes conversions (making a purchase).

#3 Email Marketing

Ecommerce copywriters play a key role in creating email campaigns that drive sales. Through email sequences, you’ll write emails that engage subscribers, inform them about promotions and product launches, and build brand loyalty. The secret sauce is creating emails that resonate with your audience, motivating them to click through and explore what the ecommerce store has to offer them. Before you write emails, check out this email crash course I created for beginners: The #1 FREE Email Copywriting Course for Beginners (Write Better Emails Today)

#4 SEO Optimization

Beyond the art of persuasion & selling, ecommerce copywriting involves understanding search engine optimization (SEO). Copywriters integrate relevant keywords seamlessly into their content, ensuring that product pages and ecommerce sites rank high on Google. This not only increases visibility but also attracts organic traffic, boosting new leads and future customers. To learn more about SEO copywriting, devour this blog post - The #1 SEO Copywriting Course for Beginners (Learn SEO Copywriting in 10 Minutes)

#5 Social Media Copy

Social media plays a big part in digital marketing. Most ecommerce brands use social media to build their following and sell their products.

You’ll spend a lot of time helping companies write engaging social media posts and advertisements. See this blog post – How to Become a Successful Social Media Copywriter in 2024 (Ultimate Guide for Beginners) - to learn more about social media copywriting and how to write for different social media platforms.

 

What do Ecommerce Copywriters do?

You will spend the majority of your days researching, writing and collaborating with design and marketing teams.

Core responsibilities:

1. Crafting Compelling Product Descriptions

you’ll spend a lot of time writing persuasive product descriptions. Emphasizing benefits and unique selling points that resonate with your target audience and encourage them to buy.

2. Writing Persuasive Landing Page Copy

This involves creating attention-grabbing headlines, subheadings, and body copy to guide visitors seamlessly through the sales funnel, ensuring consistency in messaging and branding.

3. Producing Engaging Email Marketing Content

Ecommerce copywriters develop personalized emails for newsletters, promotions, and product launches.

4. Optimizing Copy for SEO

You’ll conduct keyword research and integrate relevant keywords into product descriptions and website content to enhance search engine visibility.

5. Creating Impactful Social Media Copy

You’ll write social media posts and advertisements, aligning your copy with the brand’s voice, and boosting engagement through engaging captions and persuasive calls-to-action.

6. Collaborating with Design Teams

Ecommerce copywriters work closely with graphic designers to ensure written content complements visual elements, contributing to a visually appealing user experience.

7. Staying Informed About Products and Industry Trends

You’ll research your market, competitors, and industry trends.

8. A/B Testing and Analyzing Performance

Conducting tests on various elements, such as headlines and calls-to-action, while analyzing conversion rates and engagement metrics to make data-driven improvements, is a BIG role of ecommerce copywriters.

9. Adapting to Ecommerce Platform Changes

Staying compliant and optimizing copy for new features, addressing customer queries, and building trust with customers about the quality and reliability of products.

 

How Much Do Ecommerce Copywriters Make? (2024 Salary)

In 2024, the average salary for an ecommerce copywriter ranges from $45,000 to $75,000 per year.

This depends greatly on your experience, expertise, the geographical location of the job and the company you are writing for.

Ecommerce copywriters with specialized skills such as SEO optimization, email marketing, and social media management can command higher salaries.

Read this blog post to learn how to quickly increase your rates as a freelance ecommerce copywriter… The Ultimate Guide to Freelance Copywriting Rates in 2024 (How Much Should YOU Charge?)

 

 

How Much Should an Ecommerce Copywriter Charge?

On average, freelance ecommerce copywriters charge between $50 and $150 per hour, or per project, depending on the scope of the project and the clients you’re writing for.

Different ways to price your services:

1. Hourly Rates: If you're billing hourly, consider the time spent researching, writing, and revising the copy. Factor in your expertise and the value you bring to the client.
2. Per Project Rates: For larger projects like website overhauls or extensive product launches, quoting a flat fee for the entire project may be easier. Consider the time commitment, research, and revisions required for the project.
3. Retainer Agreements: Some freelance ecommerce copywriters work on a retainer basis, providing a set number of hours per week or month to a client. This is where the real money is to be made.
4. Consider Additional Services: If you offer additional services such as SEO optimization, social media management, or email campaign creation, factor these into your pricing. Clients often appreciate comprehensive solutions that address multiple aspects of their online presence.

IMPORTANT:

Your rates should reflect the value you bring to the client.

Regularly assess and adjust your rates as you gain experience and build a strong portfolio.

Building lasting relationships with satisfied clients can also lead to referrals and increased earning potential in the long run.

For more info on how to price your services and how to quickly raise your prices, see this detailed blog post.

 

7 Ecommerce Copywriting Best Practices (With Tips)

#1 Understand Your Audience

Tailor your copy to resonate with your target demographic. Research their preferences, pain points, and language to create content that speaks directly to them.

• Detailed Persona Development: Go beyond basic demographic information and create detailed buyer personas. Understand your audience's preferences, motivations, pain points, and the language they use.
• Segmentation Strategies: Tailor your copy to different segments within your target audience. Recognize that different customer groups may have unique needs and preferences. Personalizing your messaging based on these segments can significantly enhance engagement.
• Customer Journey Mapping: Map out the customer journey to identify touchpoints where your copy can make the most impact. Align your messaging with the customer's mindset at each stage, from awareness to consideration and finally, conversion.

 

#2 SEO Mastery

Incorporate relevant keywords naturally into your copy to improve search engine rankings. Strike a balance between SEO optimization and maintaining a conversational tone.

• Keyword Research Excellence: Invest time in thorough keyword research to identify terms and phrases your target audience is using. Use tools like Google Keyword Planner or SEMrush to discover high-ranking keywords relevant to your products.
• Natural Integration: Incorporate keywords seamlessly into your copy, ensuring they fit naturally within the context. Avoid keyword stuffing, as search engines prioritize user experience. Striking a balance between optimization and readability is crucial.
• Stay Informed About Algorithm Changes: Search engines continually update their algorithms. Stay informed about these changes and adjust your SEO strategy accordingly. Adapt to new trends, such as the growing importance of user experience signals in rankings.

 

#3 Compelling Headlines

Craft attention-grabbing headlines that entice readers to explore further. A strong headline sets the tone for the entire piece and can significantly increase conversion rates.

• Create Urgency or Curiosity: Craft headlines that evoke a sense of urgency or curiosity. Encourage readers to explore further by hinting at exclusive offers, limited-time promotions, or intriguing product features.
• Address Customer Pain Points: Identify and address common pain points your audience might have. Craft headlines that position your product or solution as the answer to their challenges, creating an immediate connection.

 

#4 Emphasize Benefits

Focus on the benefits of the product rather than just listing features. Help the customer visualize how the product will improve their life.

• Use Clear and Tangible Language: Clearly articulate the benefits of your product using tangible language. Help customers envision how the product will solve their problems or enhance their lives. Focus on outcomes rather than features.
• Storytelling for Emotional Appeal: Integrate storytelling techniques to create an emotional connection. Share customer success stories or narrate scenarios where your product makes a positive impact. Emotional engagement can significantly influence purchasing decisions.
• Feature Benefits in Bullet Points: Break down benefits into easy-to-digest bullet points. This enhances readability and allows customers to quickly grasp the value your product offers without being overwhelmed by lengthy paragraphs.

 

#5 Implement a Persuasive Call-to-Action (CTA)

• Be Clear and Direct: Craft compelling calls-to-action that leave no room for ambiguity. Clearly communicate the action you want the user to take, whether it's making a purchase, signing up for a newsletter, or exploring a new collection.
• Instill a Sense of Urgency: Create a sense of urgency or scarcity in your CTAs to prompt immediate action. Phrases like "Limited Time Offer" or "Only a Few Left" can encourage customers to act quickly, reducing the likelihood of procrastination.
• A/B Test CTAs: Experiment with different language, colors, and placements for your calls-to-action. Conduct A/B testing to identify which variations yield the highest conversion rates. Continuously refine your CTAs based on data-driven insights.

 

#6 Optimize for Readability

• Use Concise and Clear Language: Keep your sentences and paragraphs short and to the point. Use plain language that is easy for your audience to understand. Avoid jargon or complex terminology that might alienate potential customers.
• Utilize Subheadings and Bullets: Break down your content using subheadings and bullet points. This not only enhances the visual appeal of your copy but also makes it easier for readers to scan and quickly extract key information. Attention spans online are short, so make your content easily digestible.
• Prioritize Mobile Optimization: With a significant portion of online shopping occurring on mobile devices, ensure that your copy is mobile-friendly. Test the responsiveness of your product pages and emails on various devices to guarantee a seamless experience for users across platforms.

 

#7 Create a Unique Value Proposition (UVP)

• Clearly Define What Sets You Apart: Develop a concise and compelling Unique Value Proposition that clearly communicates what makes your products or brand unique. Highlight key differentiators such as quality, innovation, or exclusive offerings. Ensure that your UVP is consistent across all your copy.
• Address Customer Concerns: Anticipate and address potential objections or concerns your customers may have. Incorporate reassuring language that emphasizes product quality, satisfaction guarantees, or hassle-free returns. Building trust is crucial for converting potential customers into actual buyers.
• Leverage Social Proof: Integrate customer testimonials, reviews, and ratings strategically into your copy. Showcase positive experiences from real customers to reinforce the credibility of your brand and products. This social proof can be a powerful motivator for prospective buyers.

 

How to Become an Ecommerce Copywriter with NO Experience (5 simple steps)

I’ve created a VERY DETAILED crash course on how to become a successful freelance copywriter.

This ultimate guide reveals exactly what I did to get into copywriting extremely fast and earn close to 6-figures within my first year.

However, these are the 5 main steps you’ll want to take:

1) Learn the basics

Start off by reading these 10 direct response copywriting books:

1. The Boron Letters by Gary Halbert
2. The Adweek Copywriting Handbook by Joseph Sugarman
3. How to Write a Good Advertisement by Victor O. Schwab
4. Scientific Advertising By Claude Hopkins
5. The Ultimate Sales Letter by Dan Kennedy
6. Ogilvy on Advertising By David Ogilvy
7. Tested Advertising Methods By John Caples
8. Cashvertising By Drew Eric Whitman
9. The Copywriter’s Handbook By Bob Bly
10. Kick-Ass Copywriting Secrets of a Marketing Rebel By John Carlton

Along with reading these books, you should take some ecommerce marketing courses to learn the fundamentals and best practices (Udemy has a ton of reliable courses for $10).

IMPORTANT:

How to craft a persuasive and engaging message (copywriting 101) remains the same, but there are slight nuances and best practices for writing for ecommerce brands. So, make sure you study ecommerce marketing and each major type you’ll write for (email, social media, etc.)

Along with passive learning, you should also practice your copywriting skills.

I’ve created a detailed blog post covering the top 5 ways to practice your copywriting skills.

I spent 3 months on this first crucial step, BEFORE writing for clients.

I recommend you do this for at least a month.

Why?

Value.

You want to get good at writing ecommerce copy so you can provide tremendous value to your clients.

This is the REAL secret for earning a fortune as an ecommerce copywriter.

 

2) Get Clients

After you’ve learned the basics and feel confident in your skills, it’s time to get paid.

It’s very easy to feel lost when searching for clients.

To make it as easy as possible for you to gain maximum clients, in minimum time, read this very detailed blog post:"How to Get Copywriting Clients in 2023 With No Experience (Get New Clients TODAY)," I reveal my ten favorite methods for getting freelance copywriting clients.

As a beginner, the goal is to gain rapid-fire experience by writing for a wide variety of clients, platforms and topics.

 

3) Choose a Niche

After you’ve gained experience and have samples & testimonials to show clients, you should choose a niche.

Why?

One main reason:

You will earn WAAAAAY more money (specialists are always paid more than generalists).

My comprehensive guide, "The 10 Highest-Paying Copywriting Niches in 2023 (How to Pick the Best One for YOU)," provides step-by-step instructions on how to choose a niche you’ll enjoy writing for.

You can niche down within Ecommerce. For example: become the go-to copywriter for skincare ecommerce brands.

 

4) Build an Impressive Portfolio

Before you can go after high-paying niche clients, you’ll need an impressive portfolio filled with ecommerce samples, testimonials and experience.

Create a portfolio, within 10 minutes, by following this detailed blog post: How to Create a Copywriting Portfolio with NO Experience (In 10 minutes or Less)

 

5) Scale Your Ecommerce Copywriting Business

This blog post reveals the top 3 ways to grow your business and hit 6-figures as an Ecommerce copywriter.

3 Fastest Ways to Grow Your Freelance Copywriting Business in 2023 (Make 6-figures This Year)

Read it once you’re ready to scale.

 

Conclusion

You now have everything you need to go all in with ecommerce copywriting.

Follow this step-by-step blueprint to start getting paid to write as quickly as possible.

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It’s no secret…

Headlines are the most important aspect of copywriting.

Want proof?

If this blog’s headline did not grab your attention, you wouldn’t be reading this right now.

The same is true with everything you write for clients.

If your copywriting headlines do not grab your client’s ideal reader’s attention, they will not read a single word you write.

And if they don’t read your copy, you will NEVER make enough money to live your copywriting dream life.

No client in their right mind would pay a copywriter who cannot get them good results and provide value.

But you don’t have to worry about that.

Because after you read this post, you will have the raging confidence to bang out attention-grabbing headlines that get read like a bestseller.

In this blog post…

I’m going to cover what a copywriting headline is, why copywriting headlines are so important, 11 insider tips for writing better headlines, 10 copywriting formulas to quickly bang out world-class headlines and the 100 best copywriting headlines of all time to model after.

 

What is a Copywriting Headline?

A copywriting headline is simply the first few words that readers see when they come across your content.

Headlines are used for all types of mediums.

For example:

• Emails (subject lines)
• Social media content
• Advertisements
• Website pages
• And much more

In the wise words of Joseph Sugarman (A-list copywriter):

The one and only job of your headline is to grab the attention of your ideal readers and get them to read your first sentence.

That’s it.

 

Why are Copywriting Headlines SOOO Important?

It’s widely known amongst top copywriters that headlines are the MOST important part of your copy.

Why?

Because if your headline does not grab your ideal reader’s attention, they will not read, respond or buy from you.

Often, copywriters spend 80% of their time writing headlines.

I write dozens (sometimes HUNDREDS) of headlines per copywriting assignment before selecting the best one.

You’ll want to learn, study and practice writing headlines throughout your career.

The stronger your headline game is, the more value you’ll provide clients.

And the more value you provide them, the more money they’ll pay you.

Simple math.

 

11 Tips for Writing Better Copywriting Headlines

#1. Novelty in News Headlines

David Ogilvy once said that “new” is one of the most powerful concepts in advertising.

Humans are ADDICTED to new.

Think of all the NEW stories (and headlines) brought to us each day by CNN, FOX and MSNBC.

Here’s you can profit from what’s “NEW”:

Grab your reader’s attention by emphasizing the “new” in your client’s product with innovative concepts, features, benefits and stories.

2 examples from successful ads:

• "Now! Revealed For The First Time Ever! The Amazing Blackjack Secret Of A Las Vegas Mystery Man!
• "Doctor Reports New "Miracle" Diet Cures Arthritis"

 

#2. Mastering How-to Headlines

Your readers only do what they WANT to do.

So…

Grab your reader’s attention by tapping into your audience's self-interest.

These headlines promise readers the key emotional benefits derived from your product or service.

Start with the magic words "how to" and unveil the desired results.

2 examples from successful ads:

• "How to Win Friends and Influence People"
• "How to Cook the Perfect Steak: A Chef's Guide to Grilling"

 

#3. Evoke Curiosity in Headlines

Ever wonder why horror movie characters march towards spooky sounds?

Curiosity!

Arousing curiosity in your readers ensures undivided attention.

After all, Gary Halbert, the world’s most famous copywriter, revealed that curiosity is the #1 reason why people buy products (EVEN if they had no prior interest).

IMPORTANT:

Nobody likes clickbait headlines. Don’t betray your reader’s trust. Always deliver on your promise and make your copywriting headline relevant to your message.

2 examples from successful ads:

• "The Financial Hack That Banks Don't Want You to Know"
• "Double Your Productivity with This Unconventional Time Management Trick"

 

#4. Harnessing Emotions through Headlines

Copywriting truth:

You sell with emotions and use logic to justify the purchase.

However, you can also tap into your readers’ emotions to hook their eyeballs.

Here’s how:

Discover the common negative emotions surrounding the BIG problem your product solves and feature them dramatically in your headlines.

Whether it's addressing insecurity, fear, guilt, or shame, tapping into your audience's emotions ensures captivating headlines that demand attention.

2 examples from successful ads:

• "Are You Ever Tongue-Tied at a Party?"
• "Do You Make These Mistakes in English?"

 

#5. Posing Questions in Headlines

A relevant question, asked to the right person, is almost IMPOSSIBLE to ignore.

It’s like fireworks in broad daylight. You just HAVE to pay attention.

Ask relevant questions focused on your reader's self-interest, guiding them toward the answers they seek.

Let your questions create a sense of intrigue that compels your audience to delve deeper into your copy.

2 examples from successful ads:

• "Who Else Wants a Screen Star Figure?"
• "Have You a "Worry" Stock?"

 

#6. Embracing Contrast in Headlines

This phenomenon has grabbed our attention since the dawn of man.

Humans had to pay special attention to predators lurking in the midst. So, if we noticed something different (contrasting), we’d shoot into survival mode.

This still has a DEEP impact on our brains today.

Dig deep into your reader’s psyche by adding polar opposites in your headlines.

Big vs small.

Night vs day.

Evil vs good.

And so on.

The more dramatic these opposites are, the easier it is to stop your audience dead in their tracks and draw them into your compelling copy.

2 examples from successful ads:

• "The Amazing Money-Making Secret of a Desperate Nerd from Ohio!"
• "How a New Discovery Made a Plain Girl Beautiful"

 

#7. The Attention-Grabbing Call Out

Imagine strolling down a bustling city street and spotting a friend in the distance.

How would you grab their attention?

You’d simply shout their name.

Apply the same principle to your copywriting headlines by calling out to your audience.

No. You can’t use their names.

But you CAN use trigger words and refer to your target audiences’ specific situations:

For example:

• “Calling all left-handed golfers”
• “For women who struggle with anxiety”
• “For college players desperately trying to improve their jump shot…”

2 examples from successful ads:

• "To People Who Want to Write - But Can't Get Started"
• "Who Else Wants Lighter Cake - In Half the Mixing Time?"

 

#8. Numerical Appeal in Headlines

Capitalizing on the human love for numbers, lists, and exact instructions can be a total game-changer.

Hook your reader's attention by presenting benefits, mistakes to avoid, or reasons to act now in numerical format.

Like these 2 ads did…

2 examples from successful ads:

• "161 New Ways to a Man's Heart - In This Fascinating Book For Cooks"
• "11 Amazing Secrets Discovered by Top Ad Expert Can Help You Make Huge Amounts of Cash... Even During a Recession!"

 

#9. The “Late to Work” Mindset for Writing Killer Headlines

I like to get into this mindset before writing headlines…

Imagine…

You are calling your ideal reader.

You’ve never spoken to them before, but you know that they’d love what you’re selling.

Anyway, they are late to work and speeding like a menace.

You only have ONE sentence to get them to not only not hang up on you, but to pull over to the side of the road and BEG you to tell them more.

What would you say?

(HINT: what you say is FAR more important than how you say it.)  

 

#10. Write to ONE Person

Even though many people will read your copy, you only want to write to ONE person.

Find out WHO your client’s ideal buyer is.

Then, study them like a final exam.

What are their biggest desires?

What frustrating challenges are they trying to overcome?

What interests them most?

What racing thoughts are playing inside their head?

Find this out through research and keep this info in mind when writing headlines.

Plus:

It’s much easier to grab the attention of one person, who you know very well, versus a crowd of strangers.

 

#11. Write Multiple Headlines

Most A-list copywriters spend most of their time writing headlines.

They will write dozens of headlines before selecting the best one.

Start new assignments by writing headlines first.

Bang out as many as you can.

Do not stop to edit.

The more you have to work with, the easier it is to find the winner winner, chicken dinner.

 

10 Attention-Grabbing Headline Copywriting Formulas

Want to slash the time it takes you to write winning headlines in half?

Don’t recreate the wheel.

Top copywriters have already done the hard part for you (through tests, sweat and money spent).

Use these 10 proven headline formulas to quickly bang out attention-grabbing headlines:

1. How-to Copywriting Headline Formula

"How to [Achieve Desired Result] in [Specific Timeframe]"

Example:

"How to Boost Your Productivity in Just 15 Minutes a Day"

 

2. Numbered List Copywriting Headline Formula

"[Number] [Adjective/Noun] to [Benefit]"

Example:

"7 Powerful Strategies to Skyrocket Your Sales"

 

3. Question Copywriting Headline Formula

"Are You [Experiencing Problem]? Here's the Solution!"

Example:

"Struggling to Sleep at Night? Discover the Ultimate Sleep Solution"

 

4. Problem-Solution Copywriting Headline Formula

"Solve [Problem] with [Your Product/Service]"

Example:

"Solve Stubborn Acne with Our Revolutionary Skincare System"

 

5. Curiosity Gap Copywriting Headline Formula

"Discover the Secret of [Curiosity-inducing Phrase]"

Example:

"Uncover the Secret to Effortless Weight Loss"

 

6. Testimonial Copywriting Headline Formula

"[Customer/Expert] Says [Positive Outcome] with [Your Product/Service]"

Example:

"Fitness Expert Proclaims Unprecedented Results with Our Training Program"

 

7. Fear-Appeal Copywriting Headline Formula

"Avoid [Negative Outcome] by [Taking Action]"

Example:

"Avoid Financial Disaster by Implementing These Investment Strategies"

 

8. Direct Benefit Copywriting Headline Formula

"[Benefit] with [Your Product/Service]"

Example:

"Achieve Radiant Skin with Our Advanced Beauty Serum"

 

9. Comparison Copywriting headline Formula

"Why [Your Product/Service] is Better Than [Competitor]"

Example:

"Discover Why Our Fitness Program Outshines the Competition"

 

10. Challenge Copywriting Headline Formula

"Take the [Number] Day [Challenge] and Transform Your [Area of Improvement]"

Example:

"Take the 30-Day Writing Challenge and Transform Your Content Skills"

-------------

Feel free to mix and match these formulas to suit your specific context and target audience.

Remember, the key is to be clear, compelling, and relevant to your audience's needs and desires.

 

The 100 Best Copywriting Headlines to Model After (Includes Templates & Formulas)

 

Want a goldmine of copywriting headlines to study and profit from?

In Victor Schwab’s book, How to Write a Good Advertisement, he revealed the top 100 headlines (at the time) and gave great insights into why they worked so well.

Here is a link to the 100 best copywriting headlines plus Victor Schwab’s insights.

Study them and use them as inspiration for writing your own breakthrough headlines.

 

Conclusion

You now have everything you need to start writing irresistible copywriting headlines.

Refer to this guide often and practice writing headlines using these tips and templates.

In no time, you can impress your clients with headlines that demand attention and drive response.

Want daily insider copywriting tips to explode your income? Enter your email below:

 

 

I’ll be real with you.

Most copywriting you see on your favorite brand’s websites, ads and social media…

ABSOLUTELY SUCKS.

Main reason:

It sounds as if a faceless corporation is speaking to you.

Robotic, dry, hard-to-read gibberish.

If you want to earn 6 figures as a thriving copywriter, you MUST grab your readers’ attention, pique their interest and motivate them to click “buy now.”

One of the best ways to do so is to write conversational copy.

In this blog post…

I’m going to reveal what conversational copywriting is, 5 examples of conversational copy on popular mediums and 11 juicy tips to help you build profitable relationships with your readers through the power of conversational copy.

 

What is Conversational Copywriting?

Conversational copywriting has to do with the style of your writing.

Good copy reads as if a close friend is talking to you, and ONLY you.

Whenever I write, I imagine I’m talking to my best friend at my favorite bar.

This allows me to write in a friendly, down-to-earth, conversational tone.

This makes it much easier (and more pleasant) to read.

When you have a 1:1 conversation with your readers, the more likely they’ll listen to you and buy from you.

 

5 Examples of Conversational Copywriting

#1 Email Marketing

Traditional: "Check out our latest products with a 20% discount. Limited time offer!"

Conversational: "Hey [Name], we found some awesome stuff you might like! Snag a 20% discount – just for you!"

#2 Social Media Posts

Traditional: "Our new collection is here. Shop now!"

Conversational: "Guess what just landed? 🚀 Our brand-new collection! Dive in and treat yourself!"

#3 Website Copy

Traditional: "Our company is a leading provider of cutting-edge technology solutions."

Conversational: "Wondering who we are? Think of us as your tech-savvy pals, here to make your life easier with cool solutions!"

#4 Product Descriptions

Traditional: "This high-performance blender is perfect for kitchens."

Conversational: "Meet your new kitchen sidekick! Our super-smooth blender - ready to tackle any recipe you throw at it!"

#5 FAQ Section

Traditional: "How to contact customer support."

Conversational: "Stuck or just want to chat? We’ve got your back! Shoot us a message – we’re here 24/7."

 

11 Tips for Writing Conversational Copy to Help YOU Boost Readership and Response

 

1. Talk As You Write

The easiest way to write conversational copy is to talk out loud as you write.

Whenever I sit down to write, I blabber like a baby as I clack away at my keyboard.

This has several benefits:

• Reduces writing time – it’s much faster to write when you’re talking. The words just flow right off your tongue.
• Eliminates 80% of the editing process – when you talk as you write, you will naturally have MUCH less garbage to edit.
• Reads like a 1:1 conversation – because you are talking, instead of “writing.”

The next time you write, talk out loud.

You’ll be AMAZED at the results.

 

2. Know Your Audience Like Your Best Pal

Understanding your audience is not just about demographics; it's about getting into their minds and hearts.

Imagine your ideal reader as your best friend.

What are their interests, challenges, and aspirations?

Tailor your language, tone, and content to resonate with them on a personal level.

Share content that speaks to their experiences, emotions and interests, creating a sense of relatability.

 

3. Sprinkle Your Copy with "YOU" Language 

Engagement starts with personalization.

Address your readers directly using "you" and "your."

This small shift in perspective makes your copy feel like a personalized conversation.

It breaks down the barrier between writer and reader, inviting them into a more intimate and relatable experience.

Sprinkle your copy with “YOU” language throughout and you will naturally make your writing more conversational.

 

4. Tell Stories

Humans are wired to love stories.

So…

Share anecdotes, customer testimonials, or behind-the-scenes glimpses of your brand's journey.

Narratives create an emotional connection, making your brand more memorable.

Readers are more likely to engage with content that feels like a story, rather than a sales pitch.

 

5. Keep it Short and Sweet

Conversations are dynamic and don't dwell on a single topic for too long.

Apply the same principle to your copy.

Break down complex information into digestible, bite-sized chunks.

Short sentences and paragraphs maintain a conversational flow, preventing your readers from getting lost in a sea of text.

 

6. Break the Ice with Humor 

Laughter is a universal language.

Infuse humor into your copy, but tailor it to your brand and audience.

A well-placed joke or witty remark can break the ice, making your content more entertaining, enjoyable and memorable.

Just be sure it aligns with your brand's personality and doesn't overshadow your main message.

 

7. Conversations Aren't Formal: Use Contractions 

Formal language can create a stiff barrier between you and your readers.

Conversations are informal and relaxed.

Incorporate contractions like "I'm," "you're," and "we're" to make your writing sound more like a chat and less like a corporate memo.

This small tweak contributes to a conversational and approachable tone.

 

8. Think Community: Emphasize "We" 

Highlight the collective experience by using the inclusive pronoun "we."

Whether celebrating achievements or addressing challenges, emphasize that you and your audience are on this journey together.

This fosters a sense of community and belonging, making readers feel like valued members of a shared experience.

 

9. Be Yourself, Pimples and All 

Authenticity is the cornerstone of conversational copywriting.

Be genuine and transparent.

Share not only your successes but also your challenges.

Authenticity creates trust, and trust is the foundation of any meaningful connection.

Let your personality shine through, allowing your readers to see the real, human side of your brand.

 

10. Personal Comments

Gary Halbert taught this conversational copywriting gem.

It’s really simple…

In the middle of your writing, add parentheses (like this) filled with personal comments.

Like:

Something you are doing, thinking or feeling at the moment of writing.

Here’s an example from The Boron Letters:

“In fact, in my opinion, the best groove to get into is get out of bed, (early) wash your face, brush your teeth, use the bathroom, etc., and then, eat a piece of fruit (I think a banana is the best) and then hit the street!”

This personal touch makes it seem as if Gary is talking to you as he writes. It also breaks up the copy and gives you breathing room (and eye relief).

 

11. Use Slang

I LOVE using slang in my writing (esp my daily emails).

Few examples:

Buckolas – instead of “money”

Lickity split – instead of “fast”

Noggin – instead of “brain”

Not only do these words make your copy more conversational, but they also hook your readers’ attention and shake them out of their complacency because they are unusual.

The unusual commands our attention like thunder.

It’s really easy to do, just add twists to commonly used words and phrases.

 

Conclusion

If you want to improve your copywriting skills, write as you talk.

Even better…

Write like your TARGET AUDIENCE talks.

By writing conversational copy, you will be able to demand higher fees, because you’ll boost sales for your clients.

Want more copywriting tips? Enter your email below:

 

 

Want to get paid a fortune to write social media copy for brands you love?

If so, you’re in luck.

Now is one of the best times to get started!

Social media copywriting is an extremely in-demand skill to have.

Just about every brand on the planet uses social media to market their business.

Brands are constantly paying hand over fist for writers who can craft engaging and persuasive posts.

As a beginner copywriter, mastering the art of creating compelling & engaging social media content can open golden doors of endless opportunities.

This “ultimate guide” will provide you with the insights, strategies, and practical tips to help you maximize your success as a social media copywriter in 2024.

 

What is Social Media Copywriting?

Social media copywriting is the driving force behind creating persuasive and engaging content for various social media platforms.

However, it goes beyond just writing…

Social media copywriting is about understanding the nuances of each platform, knowing your audience on a deep, personal level, and creating persuasive messages that grab attention, pique interest and drive desired actions (clicks, follows, shares, sales and much more).

Your ability to write attention-grabbing content that resonates with a brand’s core followers and motivates them to take action is essential to your success.

 

The 7 Main Social Media Platforms to Write For

Each platform has its own best practices, rules and user demographics.

Understanding the intricacies of each social platform is vital for your success as a social media copywriter.

Here are some of the main types of social media platforms you can write for:

1. Facebook

With over 3 billion (with a B) active users per month, Facebook is an EXTREMELY lucrative platform to write copy for.

Main things you’ll write

• Engaging captions for posts.
• Compelling headlines for shared articles.
• Conversational content for comments.
• Scripts for Facebook Live events.
• Long-form content for posts
• Facebook ad copy

2. Instagram

Instagram, boasting 1.5 billion monthly active users, is a visually driven platform, making it ideal for copywriters to collaborate closely with graphic designers.

Main things you’ll write:

• Short and impactful captions for posts.
• Intriguing stories to accompany images and videos.
• Utilizing relevant hashtags.
• Scripts for catchy one-liners for Reels.

Stories, Reels, and IGTV offer additional opportunities for creativity and engagement. Hashtags play a pivotal role in expanding reach on Instagram, so mastering their strategic use is essential.

3. Twitter

Twitter is all about brevity and real-time conversations.

Copywriters on Twitter need to master the art of creating concise messages that not only capture attention but also encourage engagement through likes, retweets, and replies. Using trending hashtags and participating in relevant conversations are key strategies for success on this platform.

Main things you’ll write:

• Concise tweets that capture attention.
• Hashtags that trend.
• Replies that engage.
• Bio lines that pack a punch.

4. LinkedIn

LinkedIn caters to a professional audience, making it a hub for B2B communication.

Copywriters create content that showcases industry expertise, provides valuable insights, and fosters networking opportunities.

Long-form articles and thought leadership pieces can perform exceptionally well on LinkedIn.

Main things you’ll write:

• Polished and informative posts.
• Engaging summaries for profiles.
• Thought-provoking articles.
• Compelling headlines for business updates.

5. TikTok

TikTok is known for its short-form, visually engaging content.

Copywriters on TikTok need to think creatively and leverage trends to capture their audience's attention quickly.

Writing punchy captions and collaborating with influencers can help maximize reach on this platform.

Main things you’ll write:

• Snappy captions for short videos.
• Creating catchy trends and challenges.
• Engaging video descriptions.
• Crafting impactful bio lines.

6. Pinterest

Pinterest is a visual discovery platform, making it an excellent space for lifestyle, fashion, and home-related content.

Copywriters should focus on creating attention-grabbing descriptions for pins and utilizing keywords to enhance discoverability.

Pinterest is a platform where evergreen content thrives.

Main things you’ll write:

• Attractive pin descriptions.
• Keyword-rich board titles and descriptions.
• Attention-grabbing captions for idea pins.
• Engaging comments on community boards.

7. Snapchat

Snapchat is popular among younger demographics, and it requires copywriters to create content that's not only visually appealing but also creates a sense of urgency.

Concise and engaging captions that encourage immediate interaction are crucial on Snapchat.

Main things you’ll write:

• Visually engaging captions for snaps.
• Compelling captions for stories.
• Interactive poll questions.
• Attention-grabbing captions for Discover content.

 

What Does a Social Media Copywriter Do?

A social media copywriter wears many hats.

You are much more than just a copywriter.

You are also a content creator, brand ambassador and strategist.

Core responsibilities:

1. Writing Catchy Captions: Social media copywriters are experts at condensing powerful messages into bite-sized captions that accompany images or videos, grabbing the audience's attention in a matter of seconds.
2. Creating Click-Worthy Headlines: Whether it's for a blog post shared on LinkedIn or a tweet, you must create headlines that not only capture interest but also encourage users to click and explore further.
3. Adapting Tone and Style: Different platforms cater to different audiences, and a skilled social media copywriter knows how to adapt the brand's tone and style to resonate with the users of each specific platform.
4. Generating Engagement: From posing questions to encouraging likes, shares, and comments, a social media copywriter is always thinking about how to spark interaction and create a sense of community around the brand.
5. Staying on Trend: Social media is always evolving, and copywriters need to stay on top of the latest trends, memes, and cultural references to ensure their content remains relevant and engaging.

 

How Much Do Social Media Copywriters Make? (2024 Social Media Copywriter Salary)

In 2024, the compensation for social media copywriters varies based on factors such as experience, location, and the business you’re writing for.

On average, entry-level social media copywriters can expect to earn around $45,000 to $60,000 annually.

With several years of experience and a proven track record of successful campaigns, mid-level social media copywriters can command salaries ranging from $60,000 to $80,000.

Senior social media copywriters, especially those working with high-profile clients or in managerial roles, can earn upwards of $100,000.

It's essential to note that freelance copywriters may charge per project or per hour, with rates ranging from $50 to $150 or more, depending on their expertise and the scope of the assignment.

Always consider your skills, experience, and the value you bring to the table when negotiating compensation.

To learn more about succeeding as a freelance copywriter read this blog post:

How to Become a Successful Freelance Copywriter in 2023 (Ultimate Guide for Beginners)

 

10 Insider Tips for Writing Social Media Copy

1. Know Your Audience

Copywriting 101.

Understanding your target audience is the foundation of effective social media copywriting.

All top copywriters spend 80%+ on research and only 20% on writing.

You want your message to resonate with your target audience. Everything should cater to their needs, wants, interests and desires.

 

2. Master the Art of Conciseness

Social media copy is all about brevity.

Cook up concise and impactful messages that convey your point in a limited character count.

Every word must serve a purpose.

This requires you to revise several times. Writing in a pithy, clear and concise way.

 

3. Utilize Visuals Wisely

Words are powerful, but when paired with eye-catching visuals, the impact is amplified like a nightclub’s speaker system.

Invest time in selecting or creating visuals that complement your copy and enhance its overall appeal.

 

4. Test and Refine

Copywriting is all about results.

Good copy is not subjective.

Luckily, you can quickly run tests to see what works in real-time.

Embrace A/B testing to identify what resonates best with your audience.

Experiment with different headlines, CTAs, and content formats to continually refine your approach.

 

5. Create a Consistent Brand Voice

Establishing a consistent brand voice across all platforms helps build brand recognition and creates a sense of trust among your audience.

Study the company’s language, tone and style before writing.

Plus, study your market.

Look for specific slang and common language that they use to communicate with one another.

 

6. Spark Emotion

Emotional connection is the secret sauce of effective social media copy.

Write messages that evoke emotions, whether it's joy, excitement, curiosity, or empathy to bond your readers with your content.

Emotions sell and strengthen relationships.

 

7. Incorporate CTAs Strategically

Every piece of social media copy should include a clear and compelling call-to-action (CTA).

Guide your audience on the next steps you want them to take, whether it's clicking a link, sharing your post, or making a purchase.

Give them EXACT instructions.

Whenever possible, use urgency and scarcity to boost response.

Like:

• Limited time offer
• Limited number of products available
• FOMO – incorporate the fear of missing out

 

8. Stay Current with Trends

Social media is dynamic, and trends come and go.

Stay updated on the latest hashtags, viral content, and current events to infuse freshness into your copy and boost your results.

 

9. Engage in Conversations

Social media is all about being social.

Actively engage with your audience by responding to comments, asking questions, and participating in relevant conversations within your niche.

Whenever engaging with users, always talk to them in a friendly, conversational tone.

Do NOT talk like a faceless company.

People like doing business with other people, not brands.

 

10. Learn from Analytics

Leverage analytics tools provided by each platform to gain insights into the performance of your content.

Analyze metrics such as engagement rates, click-through rates, and audience demographics to refine your strategy and improve results for your clients.

 

5 Simple Steps to Become a Social Media Copywriter

I’ve written over 2,500 words on how to become a successful freelance copywriter.

This guide uncovers exactly what I did to break into copywriting very fast and earn close to 6-figures within my first year.

However, here is a quick summary of the 5 main steps:

1) Learn the Basics and Build Your Copywriting Skills

The 3 main ways to do so are learning, practicing and writing – DAILY.

Here are the 10 copywriting books I read as a beginner:

1. The Boron Letters by Gary Halbert
2. The Adweek Copywriting Handbook by Joseph Sugarman
3. How to Write a Good Advertisement by Victor O. Schwab
4. Scientific Advertising By Claude Hopkins
5. The Ultimate Sales Letter by Dan Kennedy
6. Ogilvy on Advertising By David Ogilvy
7. Tested Advertising Methods By John Caples
8. Cashvertising By Drew Eric Whitman
9. The Copywriter’s Handbook By Bob Bly
10. Kick-Ass Copywriting Secrets of a Marketing Rebel By John Carlton

Along with these books, you should take some social media marketing courses to learn the basics, fundamentals and best practices.

Understand this…

How to craft a persuasive and engaging message (copywriting 101) remains the same, but there are slight nuances and best practices for each social media platform. So, make sure you study each social media platform you write for.

For practicing your skills….

Read top ads, turn features into benefits and use the 4 Us headline formula to quickly get good at writing attention-grabbing headlines.

For more details on these copy exercises, see this detailed blog post:

How to Practice Copywriting for Free (5 Exercises to Improve Your Skills TODAY)

In addition to reading and practicing, you’ll also want to write, every single day.

Before you gain clients, you can just rewrite (and improve) existing social media copy you see on your feed.

This is where you can put everything you’re learning into practice.

I learned, practiced and wrote copy for 3 months before getting clients. I recommend you do this for at least a month.

The reason:

Value.

You want to get good at writing social media copy so you can provide value to your clients.

This is the ultimate secret for earning a killing as a social media copywriter.

 

2) Get Paid to Write

There are many ways to gain clients.

In my blog post, "How to Get Copywriting Clients in 2023 With No Experience (Get New Clients TODAY)," I reveal my ten favorite methods.

As a beginner, the goal is to gain rapid-fire experience by writing for a wide variety of clients, social media platforms and topics.

The 2 fastest ways to gain copywriting clients:

1. Facebook: Create an offer and post it to your feed. I scored my first client within 24 hours using this method.

2. Fiverr: Create a Fiverr account and post gigs to attract clients within days (I secured 50 clients within 3 months using Fiverr)

AFTER you’ve gotten a lot of experience, and have a bunch of samples and testimonials, you’ll want to…

 

3) Choose a Niche

Specialists are always paid more than generalists.

After you’ve gained experience and have samples & testimonials to show clients, you should choose a niche.

Top 10 freelance copywriting niches in 2024:

• Health & Fitness
• Finance
• Tech
• Ecommerce
• Real Estate
• Travel
• Pet
• Self Improvement
• Academic Education
• Fashion and Beauty

My comprehensive guide, "The 10 Highest-Paying Copywriting Niches in 2023 (How to Pick the Best One for YOU)," provides step-by-step instructions on how to choose a niche you’ll enjoy writing for.

 

4) Build an Impressive Portfolio

After you have samples, testimonials and experience, create a portfolio by following my detailed blog post: How to Create a Copywriting Portfolio with NO Experience (In 10 minutes or Less)

 

5) Grow Your Social Media Copywriting Business to the Moon

This blog post shows you the top 3 ways to grow your business and hit 6-figures as a social media copywriter.

3 Fastest Ways to Grow Your Freelance Copywriting Business in 2023 (Make 6-figures This Year)

Read it once you’re at this stage.

 

Conclusion

There’s a fortune to be made for social media copywriters who understand the basics of copywriting and apply it to social media.

Follow this guide (and the linked guides) to maximize your success.

In no time, you can get paid like a queen to write social media copy for brands you love.

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In 2019, I struggled like a grandpa on TikTok to break into copywriting.

I wasted months trying to learn the basics and get clients.

I wasn’t able to figure out how to make enough money, so I quit.

Luckily…

I hopped back into the copywriting game a year later.

This time was different.

Much different.

I took off like a Space X rocket ship...

• Learned the basics in a few months & felt confident as Zeus in my writing abilities
• Got my first client within 24 hours of reaching out
• Scored 50+ paying clients within 3 months
• Raked in close to 6-figures in my first year

Would you like to know what I did differently the second time?

Would you like to model after my path so you can learn how to start copywriting, the right way, and get paid like a king ASAP?

Then read every word in this blog post (and devour the helpful guides linked throughout).

In this blog post…

I’m going to reveal what copywriting is, if copywriting is still in demand with the emergence of AI, the 5 most in-demand copywriting services to offer in 2024, how much money you can expect to earn, how to start copywriting the right way, and 5 steps every aspiring copywriter must take to launch their career.

 

What is Copywriting?

There’s a LOT of confusion about what copywriting is and what copywriters do.

Let me quickly clear your haze:

A-list copywriters know that copywriting is nothing more than salesmanship in print.

But instead of selling face-to-face, you are selling through your writing.

And the beauty is…

You also reach WAAAAY more people than you ever could with traditional selling.

Its salesmanship multiplied.

So…

With that said…

Copywriters have one real goal:

Get results for their clients.

The specific results can vary (although it’s usually to generate more sales or leads), but the ultimate purpose is to make more money.

If you can help your clients grow their business, you will ALWAYS be able to make rockstar money.

Which brings me to my next point…

 

Are Copywriters Still in Demand with AI & ChatGPT?

Despite the bajillion fear-mongering news articles penetrating your skull…

Copywriting is NOT dead.

It NEVER will be.

The reason is obvious…

Companies will always need help growing their businesses.

They will ALWAYS need help selling more products.

Luckily, sales is a human contact sport.

It requires tapping into your reader’s psychology. Speaking to them on an emotional and personal level.

AI certainly cannot do this now.

And will probably never be able to do so, at least nowhere near as well as humans can.

If you learn how to write persuasive copy that sells, you will ALWAYS be in icy-hot demand.

You will ALWAYS be able to earn a small fortune through your writing.

To learn how to write copy that sells see these blog posts (treat them as you would a $1997 course. They can transform your writing, and life, if you learn, study and apply the wisdom packed inside):

• 10 Emotional Triggers to Persuade Your Readers to Buy from You
• The Ultimate Guide to Direct Response Copywriting (Write Copy that Sells)
• 25 Copywriting Tips for Beginners (Improve Your Skills TODAY)
• The 10 Most Persuasive Copywriting Tips for Copywriters Who Want to Earn 6-Figures This Year

 

What are The Most In-demand Types of Copywriting Services to Offer in 2024?

Not all copywriting services are treated equally.

Some pay great and are in red-hot demand, while others pay McDonald’s money and are dying out.

Here are the 10 most profitable copywriting services in 2024:

1. Social Media Copywriting
2. SEO Copywriting
3. Blog Copywriting
4. Direct Response Copywriting
5. Email Copywriting
6. B2B Copywriting
7. B2C Copywriting
8. Website Copywriting
9. Sales Page Copywriting
10. UX Copywriting

I created a very detailed blog post covering each type of copywriting service in full detail. You can read it here.

If you want to get into copywriting, make sure you offer one or more of these copywriting services.

 

How Much Can Copywriters Make?

According to Zip Recruiter, copywriters earn around $40 per hour.

BUTTTT….

Averages for copywriting rates are very misleading.

You can make $1,000,000 in one year… or… you can make less than $10,000.

You see, as a freelance copywriter, you are a business owner.

There is really no cap on how much you can earn.

The only limit is your skills, knowledge and ambition.

If you constantly improve your marketing, selling and copywriting skills, you can most definitely earn 6-figures and beyond.

Never limit yourself to averages.

Strive for greatness.

You CAN earn as many dead presidents as your pink heart desires IF you put in the work, provide your clients Godzilla-sized value and constantly improve your skills.

 

How to Start Your Copywriting Career with NO Experience (5 Simple Steps)

You can save years of frustration by following my simple blueprint for breaking into copywriting.

Here are the five essential steps that mirror my personal path, with tips, insights and updates.

Use these 5 steps as your reliable roadmap for how to get into copywriting and creating a very profitable career/business for yourself.

#1) Hone Your Craft

The initial stride towards mastering the art of copywriting involves LEARNING the basics.

You want to gain a rock-solid foundation of what goes into writing killer copy so that you can confidently generate results for your clients.

Accelerate your learning curve by:

Reading the top 5-10 books on direct response copywriting:

1. The Boron Letters by Gary Halbert
2. The Adweek Copywriting Handbook by Joseph Sugarman
3. How to Write a Good Advertisement by Victor O. Schwab
4. Scientific Advertising By Claude Hopkins
5. The Ultimate Sales Letter by Dan Kennedy
6. Ogilvy on Advertising By David Ogilvy
7. Tested Advertising Methods By John Caples
8. Cashvertising By Drew Eric Whitman
9. The Copywriter’s Handbook By Bob Bly
10. Kick-Ass Copywriting Secrets of a Marketing Rebel By John Carlton

Strive to read 25+ pages per day. Read these books 2 times (take detailed notes the 2^nd time)

While reading daily…

You also want to engage in daily copywriting exercises, as detailed in my blog post on "How to Practice Copywriting for Free (5 Exercises to Improve Your Skills TODAY)."

By dedicating an hour daily to this practice and reading around 25+ pages a day, you can quickly learn the basics and feel confident in your copywriting knowledge and abilities.

Then, you will be able to start getting paid to write…

 

#2) Get Paid to Write for Clients

Securing freelance copywriting clients swiftly demands a diversified approach.

In my blog post, "How to Get Copywriting Clients in 2023 With No Experience (Get New Clients TODAY)," I dive into my ten favorite methods.

During the initial stages, aim for rapid-fire experience by writing for various clients and across different mediums.

Two quickest methods to acquire copywriting clients include:

1. Facebook: Craft an offer and post it on your feed. I secured my first client within 24 hours using this method.
2. Fiverr: Establish a Fiverr account and create gigs to attract clients within days (got over 50 clients within 3 months this way)

AFTER you’ve gotten a lot of experience, and have a bunch of samples and testimonials, you’ll want to…

 

#3) Choose a Copywriting Niche

Once you've gained a heap of experience and showcased your expertise, it's time to choose a copywriting niche.

My comprehensive guide, "The 10 Highest-Paying Copywriting Niches in 2023 (How to Pick the Best One for YOU)," provides step-by-step instructions.

Choose a lucrative niche aligned with your passion, filled with gobs of potential clients actively seeking freelance copywriters.

Top 10 freelance copywriting niches in 2024:

• Health & Fitness
• Finance
• Tech
• Ecommerce
• Real Estate
• Travel
• Pet
• Self Improvement
• Academic Education
• Fashion and Beauty

#4) Create Your Copywriting Portfolio

After collecting samples and testimonials, craft an impressive copywriting portfolio using a 100% free method I detail in my blog post: How to Create a Copywriting Portfolio with NO Experience (In 10 minutes or Less)

This approach requires minimal time, no financial investment, and no technical or design skills.

 

#5) Grow Your Freelance Business with Higher-Quality Clients

Once your niche is selected and portfolio is ready, focus on prospecting to acquire higher-paying clients.

Networking, cold email outreach, and LinkedIn outreach are some of the most effective methods.

While prospecting is crucial in the beginning, invest some time into content marketing for long-term growth.

Establishing a blog, YouTube channel, podcast, or engaging on social media can lead to a steady influx of clients over time, reducing dependency on constant outreach efforts.

Content marketing, though a more time-consuming and long-term strategy, can bring you desirable results.

While you actively engage in prospecting for immediate clients, simultaneously invest in content creation:

• Blog Posts: Share insights, tips, and industry trends to showcase your expertise.
• YouTube Channel: Create informative videos or tutorials related to copywriting, building an audience over time.
• Podcast: Share your knowledge and experiences through a podcast to reach a broader audience.
• Social Media Platforms: Utilize platforms such as Facebook, Instagram, Twitter, and TikTok to share snippets of your expertise and engage with potential clients.

Though the results may take a while to materialize, the momentum generated by content marketing can become a self-sustaining engine, attracting clients while you sleep and can eventually eliminate the need to prospect entirely.

 

Conclusion

If you want to launch your copywriting career, then this "how to start copywriting" guide is your blueprint.

Use it to pave a clear path to 6-figures and beyond in a career you’re passionate about.

If you put in the work, you can realistically transition out of your current job and earn a full-time income as a thriving copywriter.

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