Want to become an SEO copywriter who gets paid a fortune to help companies rank on Google?

Want to give yourself a competitive edge and charge higher fees?

Whether you desire to specialize as an SEO copywriter or just wanna add another high-paying skill to your copywriting toolbox, learning SEO in 2024 is a VERY valuable and sought-after skill to have.

Companies will always need a specialist who can help them reach more prospects & customers via search engines.

If you possess this elusive power, you can transform your copywriting career and be paid handsomely for it.

That’s what this blog post is all about…

It’s a valuable SEO copywriting course for copywriters who want to quickly learn SEO in 2024.

I’m going to reveal what SEO copywriting is, what an SEO copywriter does, the best SEO tools for copywriters, a quick SEO copywriting course to learn SEO in 5 minutes, and 3 simple steps to become a kickass SEO copywriter in 2024.

 

What is SEO Copywriting?

SEO copywriting, short for Search Engine Optimization copywriting, is a specialized form of writing that aims to create content that is not only engaging and persuasive for humans but also optimized for search engines.

The primary goal of SEO copywriting is to improve a web page's visibility in search engine results for specific keywords or phrases.

It involves tailoring content in a way that aligns with the ninja-like algorithms used by popular search engines (primarily Google) to rank and display results.

SEO copywriting requires a balance between creating content that is appealing to human readers and aligning with the technical requirements of search engines.

By striking this balance…

SEO copywriters can help improve a website's search engine rankings, drive organic traffic, and ultimately contribute to the success of online businesses and platforms.

 

What Does an SEO Copywriter Do?

An SEO copywriter is a professional writer who specializes in SEO-optimized copy.

The role of an SEO copywriter involves a combination of creative writing skills and a deep understanding of search engine optimization best practices & principles.

Here are key aspects of what an SEO copywriter does:

1. Keyword Research

You’ll conduct thorough keyword research to identify relevant terms and phrases that potential readers might use in search engines. This includes analyzing keyword competition and search volume to pick the most effective keywords for your content.

2. Content Creation

You’ll produce valuable, informative, and engaging content that aligns with your identified keywords. Your content must meet the needs of your client’s target audience while providing value and relevance.

3. Keyword Integration

You’ll seamlessly integrate selected keywords into your content, including titles, headings, and body copy. Don’t go overboard with stuffing keywords. Focus on creating natural, persuasive and engaging content laced with relevant SEO keywords.

4. Meta Tag Optimization

Optimize meta tags, including meta titles and meta descriptions, to include relevant keywords and encourage clicks in search engine results.

5. Headline and Subheading Creation

You want to craft compelling headlines that capture your reader's attention and include key keywords. Structure content with relevant subheadings to improve readability and assist search engines in understanding your content’s hierarchy.

6. Link Building

Strategically incorporate internal links to other relevant pages within the website to improve navigation and user experience. Consider external linking to reputable sources to enhance the credibility of your content.

7. Mobile Optimization

You’ll need to ensure that your content is optimized for mobile devices. Mobile search and user engagement is at an all-time high and is only getting more popular so everything you write must be optimized for mobile.

8. Monitoring Analytics

Use tools like Google Analytics to monitor the performance of your content, track user behavior, and make smart, data-driven decisions. Adjust strategies based on analytics data to improve content performance and user experience.

9. Staying Informed

You always need to keep up-to-date with industry trends, search engine algorithms, and changes in SEO best practices. Plus, adapt your writing strategies to align with evolving SEO requirements and user expectations.

10. Collaboration with SEO Specialists

You’ll likely work with other SEO specialists and digital marketers to align content strategies with broader marketing goals. And to optimize important aspects like website structure, URL structures, and other technical features that contribute to SEO.

 

How Much Does an SEO Copywriter Make?

According to Zip Recruiter, SEO copywriters make an average 75,000 per year or $37/hr.

However…

Pay varies greatly depending on these 3 main factors:

#1. Experience

If you’re just starting out, you can expect to make around $40,000-$60,000 per year for entry-level SEO copywriting positions or $20-50/hr as a freelance SEO copywriter.

You can earn much more scratch as you gain more experience, writing samples and building your credibility & skills.

#2. Niche

Like with all types of copywriting, specialists earn more than generalists.

Meaning:

If you choose a red-hot niche filled with businesses that can afford your services, you can earn a lot of money.

If you do not specialize in writing for a specific type of business, you will NEVER earn as much as a niche copywriter and will have a hard time breaking 6-figures.

Read this blog post to discover the highest-paying copywriting niches in 2024.

#3. Freelance vs. In-House

Freelance SEO copywriters typically set their own rates, which can vary based on factors such as their reputation, portfolio, and negotiation skills. As a freelance copywriter, you are a business owner. There is no cap on how much you can earn. You CAN earn a lot more than being an in-house SEO copywriter, or a lot less. It all depends on YOU, your work ethic and your ability to find close clients.

In-house SEO copywriters work for a company or agency. You will have a more stable income but will probably not earn more than low 6 figures.

Follow the rest of this SEO copywriting training to maximize your earning potential…

 

The Best SEO Tools for Copywriters in 2024

SEO tools are invaluable for copywriters looking to optimize their content for search engines.

Here are some great SEO tools that can help you get more done in less time, without the common human headaches.  

Google Keyword Planner

Google Keyword Planner is a versatile tool designed for keyword research within Google Ads campaigns. But it provides valuable insights into keyword search volume, competition, and helps you discover relevant keyword ideas whether you’re running ads or not.

SEMrush

SEMrush is an all-encompassing SEO toolkit that caters to various aspects of digital marketing. It offers features like keyword research, competitor analysis, site audit, and backlink analysis. SEMrush is known for its comprehensive data, allowing users to gain insights into their own website's performance and compare it with competitors. The tool also provides PPC (pay-per-click advertising) research features, making it a valuable asset for digital marketers.

Ahrefs

Ahrefs is a powerful SEO tool known for its robust backlink analysis capabilities. It offers features such as keyword research, site audit, competitor analysis, and content exploration. Ahrefs' extensive database allows users to delve deep into backlink profiles, understand referring domains, and track historical data, making it a go-to tool for link-building strategies.

Moz

Moz offers a suite of SEO tools, including features for keyword research, site audit, and backlink analysis. Moz's strength lies in its simplicity and ease of use, making it suitable for both beginners and experienced SEO professionals. The tool provides actionable insights to improve on-page SEO, monitor site health, and enhance overall search visibility.

Ubersuggest

Ubersuggest is a user-friendly SEO tool that simplifies keyword research and content planning. It offers keyword suggestions, content ideas, and provides data on search volume, competition, and trends. Ubersuggest is known for its straightforward interface, making it accessible for individuals looking to enhance their SEO efforts without overwhelming complexity.

Keyword Surfer

Keyword Surfer is a Chrome extension designed for quick keyword insights directly in Google search results. It displays search volume and related keywords, providing valuable information at a glance. Keyword Surfer is a handy tool for on-the-spot keyword research and content optimization within the context of your browser.

Mangools KW Finder

Mangools KW Finder is a dedicated keyword research tool known for its user-friendly interface and detailed keyword metrics. It offers keyword suggestions, search volume data, and competition metrics. KW Finder is particularly useful for finding long-tail keywords with lower competition.

 

The #1 SEO Copywriting Course on How to Write SEO-Optimized Copy (Learn SEO Copywriting Basics in 5 Minutes)

1. Understanding Keywords

Begin with Research

Keywords are the backbone of SEO copywriting.

Start by researching relevant keywords using tools like Google Keyword Planner, SEMrush, or Ahrefs.

Identify phrases your audience is likely to search for online and strategically incorporate them into your content.

Placement is Key

Place your primary keyword in your title/headline, meta description, and throughout your content.

However:

Make sure that it fits naturally into the context of your writing.

Google values user experience, so avoid keyword stuffing.

 

2. Crafting Compelling SEO Optimized Headlines

Captivate Your Audience

Your headline is the first impression readers have of your content.

Craft headlines that are not only optimized for search engines but also grab your ideal reader’s attention and suck them into your copy. To learn more about how to write attention-grabbing headlines see this post.

It’s best practice to include your main keyword in your headline.

Structure Matters

Break up your content with subheadings (H2, H3, etc.) to improve readability and help search engines understand the structure of your content.

Each subheading should contain secondary keywords related to your main topic.

 

3. Optimizing Meta Descriptions

A meta description is like your 155-character elevator pitch.

It’s a brief summary of your content displayed in search engine results.

It should be compelling, concise, and contain your primary keyword.

Aim for around 155 characters to ensure it’s fully visible in search results.

 

4. Content Quality and Relevance

Write for Your Audience

While incorporating keywords is crucial, NEVER compromise on the quality and relevance of your content.

Write in a way that engages and provides value to your audience.

Google's algorithms prioritize content that meets user intent.

Google’s #1 goal is to provide their users with a great experience.

If you help Google achieve its goal, it will reward you (by ranking higher in its search engines).

The best way to rank in Google (and any search engine) is to provide extreme value to their users (your target audience).

Make your content super relevant to what users are searching, help them overcome their problems and give them valuable solutions and write in a way that is engaging and easy to read so that they stay on your page longer (the longer users stay & engage with your page, the happier Google is).

Word Count Matters

While there's no one-size-fits-all answer, longer-form content often performs better in search results.

Aim for a word count that thoroughly covers your topic without unnecessary fluff.

The more valuable content you provide, the higher your content will rank.

 

5. Link Building and Internal Linking

When it comes to external links, focus on quality over quantity.

Seek backlinks from reputable sources within your industry to boost your content's authority.

For internal links, connect relevant pages within your website to improve navigation and user experience.

 

6. Mobile Optimization

With the majority of users accessing content on their phones, it's crucial to optimize your content for mobile.

Ensure your website is mobile-friendly, and your content displays well on various screen sizes… But optimize for mobile first.

Page Speed Matters

Google considers page speed in its ranking algorithm.

Use tools like Google PageSpeed Insights to identify and address issues affecting your site's loading time (or your client’s website).

 

7. Stay Updated and Evolve

Adapt to Algorithm Changes

Search engine algorithms are always evolving, and staying informed is key.

Follow industry blogs, attend webinars, and keep an eye on updates from search engines.

Adapt your strategy to align with the latest best practices.

 

8. User Intent

User intent is all about understanding why someone is searching online.

Whether they want information, are looking for a specific website, plan to make a purchase, or are researching for future transactions, user intent guides their online journey.

To write successful SEO copy, you must understand WHY your ideal readers are searching for specific phrases online and what the intent behind their searches are.

Then…

Tailor your content to match what users are looking for.

This involves choosing relevant keywords, and creating content that not only includes those keywords but also provides valuable, relevant information.

For example:

I write daily blog posts teaching copywriters how to succeed online.

Whenever I do keyword research and decide on my blog post’s topic, I make sure that it is tailored to COPYWRITERS, not business owners.

There are tons of business owners also searching how to improve their copy.

But copywriters are my target audience.

I tailor everything I create for them based on what THEY are searching.

By understanding WHO is searching for these keywords and the intent behind their searches, I am able to create content that is valuable for my ideal readers.

This is not only valuable to my readers, but it is what Google wants.

Remember, their #1 goal is to provide a great user experience.

So, by understanding your target audience’s intent when searching on Google, you will be able to provide them a great experience and Google will reward you for this.

By mastering these fundamental aspects of SEO copywriting, you'll be well on your way to creating content that not only resonates with your audience but also ranks sky-high on search engines.

 

How to Become an SEO Copywriter in 2024

 

I’ll make this EXTREMELY simple for you.

There are really only three main steps…

1) Learn the Basics

If you want to become an SEO copywriter, you must learn the basics of SEO and Copywriting.

Here are 5 SEO copywriting trainings for beginners:

1. "SEO Training Course: Building Sustainable Traffic for Business Growth" by Moz (Coursera)
2. "SEO Fundamentals" by SEMrush Academy
3. "The Complete SEO Course - Rank Your Website in Google Easily" (Udemy)
4. "SEO Training and Link Building for Beginners" by Ahrefs Academy
5. "HubSpot Content Marketing Certification" (HubSpot Academy)

And…

These are the 10 copywriting books I recommend all beginners to read:

1. The Boron Letters by Gary Halbert

2. The Adweek Copywriting Handbook by Joseph Sugarman

3. How to Write a Good Advertisement by Victor O. Schwab

4. Scientific Advertising By Claude Hopkins

5. The Ultimate Sales Letter by Dan Kennedy

6. Ogilvy on Advertising By David Ogilvy

7. Tested Advertising Methods By John Caples

8. Cashvertising By Drew Eric Whitman

9. The Copywriter’s Handbook By Bob Bly

10. Kick-Ass Copywriting Secrets of a Marketing Rebel By John Carlton

Plus…

You should also practice your skills.

I’ve created a detailed blog post covering how to practice copywriting for free.

After you take these courses/read these books (along with the copywriting practice exercises), you will be ready for step 2…

2) Get Paid to Write

You have two options…

UNO:

Apply for entry-level SEO copywriter positions. This is just like applying for any other job. Create a resume, portfolio, apply on job sites, etc.

DOS:

Write for freelance clients.

If you choose this option, read this blog post.

It covers everything you need to get SEO copywriting clients FAST (perfect for beginners looking to get their first dozen clients… no prior experience or portfolio needed).

3) Grow

After you get your feet dirty and gain lots of experience writing SEO copy for clients, you’ll be ready to grow your business.

Read this blog post covering my top 3 growth tips for copywriters looking to multiply their income.

However...

The best growth tip I can give you is DAILY improvement.

Never stop learning, practicing and writing.

If you do all 3, daily, you will be able to charge top fees, work for the best clients and blast away competition.

 

Conclusion

Follow this quick SEO copywriting course to break into SEO copywriting.

In no time, you can earn a comfy living as an SEO copywriter.

Want more insider copywriting tips to explode your income this year? Enter your email below:

 

 

Want to become a better copywriter?

Here’s one of the best ways:

Learn the insider copywriting strategies used by the most successful copywriters of all time.

This is what I did when starting out.

I attribute a lot of early wins and extra income to these 7 copywriting strategies…

 

7 Persuasive Copywriting Strategies to Help You Improve Your Writing

Copywriting strategy #1:

“You Must Always Find a Market First… and Then Concentrate on a Product” - Gary Halbert

This is the most important copywriting strategy ever created.

It can help you in 2 major ways…

1. For writing killer copy
2. For growing your freelance copywriting business

Gary Halbert wrote extensively about this copywriting principle in The Born Letters (25 letters he wrote to his son, Bond, while locked behind bars).

It applies directly to your writing because you want to start your copy with your client’s “market”.

When writing, you write to an ideal reader.

You tailor your entire message to them, and only them.

By doing so, it’s easy to grab their attention, hook their interest and motivate them to take the specific action you desire.

Why?

Because you’re only focused on this particular person and their problems, desires, emotions, interests and so on.

It’s much easier to sell to one person than trying to sell to a crowd.

The second way this copywriting strategy applies to you, is in your freelance business.

Most copywriters start with a service they’d like to offer and then go find clients to sell to.

However, this is dead wrong.

It’s much easier to find a “starving crowd” who has a big problem and is in desperate need of a solution.

So…

When crafting offers…

Look for a large group of business owners who share a particular problem that is not being fulfilled, and help them solve it through your copywriting services.

This could be real estate agents struggling to write Google ads.

Or, chiropractors struggling to rank on search engines.

And so on.

But the key is to find this “starving crowd” first.

And then, tailor your offers and services around what they are “starving for”.

If you do, you will grow your freelance copywriting business, fast, with far less resistance.

 

Copywriting Strategy #2:

“There is your audience. There is the language. There are the words that they use” – Eugene Schwartz

 

This plays off the last copywriting strategy…

Now that you are writing to one person…

You must discover the language, words and unique slang that they use.

Why?

Because the best copywriting connects with your readers on a deep, personal level.

You must establish that you are one of them (early one). That you’re an insider and “get them”.

By doing this, you will create harmony with them and form a powerful bond.

People buy from those who they like, know and trust.

And of the best ways to achieve this is to prove that you are like your readers.

Find out how they talk through research.

Stuff your copy with everyday slang that they use.

If you do, you’ll boost the chances that they’ll read your entire ad and buy from you.

 

Copywriting Strategy #3:

“To properly understand advertising or to learn even its rudiments one must start with the right conception. Advertising is salesmanship.” – Claude Hopkins

 

This is a biggie.

A VERY stinky mistake copywriters make is that they fail to understand that copywriting is simply salesmanship in print.

Instead of selling with your tongue, you are selling with your keyboard (or pen, if you’re a greasy boomer).

But the principles, fundamentals and basics of good copywriting are the same as GOOD SALESMANSHIP.

That’s why you should learn from the OG’s of direct response copywriting (no matter which “type” of copywriting you specialize in).

Direct response copywriters strive to get a direct response from their readers.

And over the last hundred years or so, they’ve figured out how to apply tried and true salesmanship into writing.

Here are the top 10 direct response copywriting books that I recommend all copywriters read:

1. The Boron Letters by Gary Halbert

2. The Adweek Copywriting Handbook by Joseph Sugarman

3. How to Write a Good Advertisement by Victor O. Schwab

4. Scientific Advertising By Claude Hopkins

5. The Ultimate Sales Letter by Dan Kennedy

6. Ogilvy on Advertising By David Ogilvy

7. Tested Advertising Methods By John Caples

8. Cashvertising By Drew Eric Whitman

9. The Copywriter’s Handbook By Bob Bly

10. Kick-Ass Copywriting Secrets of a Marketing Rebel By John Carlton

When you are able to sell through your writing, you can earn a pharaoh’s fortune.

 

Copywriting Strategy #4:

"In the editing process, you refine your copy to express what you want to express with the fewest words.”- Joseph Sugarman

This is probably the best explanation of the editing process.

This may sound crazy…

But…

After I write my 1^st draft, I then read my copy out loud… 10 TIMES.

No. I don’t do this because I’m a glutton for punishment.

I do this because it’s one of the best ways to express what you have to say, using the fewest words.

After I read my copy 10 times out loud… and trim, simplify, condense and butcher confusing words, sentences and paragraphs… my copy reads like a Charles Dickens masterpiece.

Okay, not really.

But, it IS extremely easy to read, mighty persuasive and has no leftover lard.

When editing, you want to trim, trim trim.

Remove any and every unnecessary and confusing word that does not push your message to the finish line.

Trim like a maniac barber and you’ll make your writing easy, clear and pleasant for your readers.

In return, you’ll crank up the odds in your favor that they’ll read until the end and eventually buy from you (if you’ve done a complete selling job).

 

Copywriting Strategy #5:

“Sometimes the best copy to sell a horse is, “horse for sale”.” - Jay Abraham

Few months ago, I read a book called Obvious Adams.

It was about an ad-man who had no particular skills or talent. But, despite this, he still rose to the top very quickly.

How?

He did what was obvious.

Often, copywriters make their job WAY TO COMPLICATED.

The answers are often staring you right between your big eyes.

One of the most “obvious’ ways to write effective copy is to simply state what you have to offer and give a juicy discount.

People love discounts.

And, if you are writing about a product or service that your readers want, you can get the job done by slashing chunks of money.

How to apply:

Whenever your client is running a sale…

Put the sale front and center, for all customers to see.

Do not hide it.

A generous discount on a desirable product is one of the easiest ways to write knockout copy.

 

Copywriting Strategy #6:

“The more your copy sounds like a real conversation, the more engaging it will be.” - David Garfinkel

Most copy absolutely sucks!

Fat reason why:

Companies slap on their “writer” hat and try to sound sophisticated, clever and humorous.

However:

Real copywriters DO NOT write for giggles, cheers or golf claps.

They write to SELL.

And one of the best ways to sell is to write like you talk.

Whenever I write copy, I imagine I am talking to a good buddy with drinks in hand.

And I talk out loud while I type (your roommates may think you’re crazy, but that’s okay. They’ll get over it.)

The more friendly, warm and conversational your copy is, the easier it is to read and buy from.

 

Copywriting strategy #7:

“Arthur Brisbane defined good writing, are “easier to read than to skip.”

Conversational copy isn’t the only way to get read.

The easiest way to make your copy “easier to read than to skip” is to write about what your reader is interested in.

Jim Camp, labeled the world’s most feared negotiator, explained how you want to enter your prospect’s world.

Once inside, you will NEVER bore them.

This is the solution to engaging your readers.

Talk about what they are interested in (related to what you’re selling).

You achieve this through market research.

When you write, enter the conversation playing inside your reader’s mind.

Do this, and you will never bore your reader again.

Plus, if you tell a dramatic/interesting story that they can relate to, you’ll make it even more irresistible to read.

 

Conclusion

My friend, you now have 7 dynamite copywriting strategies at your disposal.

Study them and apply them to your writing.

If you do, I can almost guarantee you will hook more readers, sell like street tacos and knock your client’s socks off from the impressive results you get for them.

Want daily insider copywriting strategies to attract a flood of new copywriting clients and explode your income? Enter your email below:

 

 

Are you committing copywriting sins?

A copywriting sin = ignoring proven copywriting principles.

Perhaps, the biggest reason why copywriters miss the mark is because they don’t include tried and true principles of copywriting in their writing.

The easiest and safest way to write knockout copy is to learn, study and APPLY battle-tested copywriting principles that were discovered (and perfected) by the masters before us.

When you stick to proven copywriting principles …

You will effortlessly write persuasive copy that gets read, “clicked”, and opens wallets.

Plus, it will be much easier to write with confidence and score eye-opening results for your clients.

In this blog post…

I’m going to explain what a copywriting principle is, why it’s important to your success and the 5 main copywriting principles every copywriter must apply to their writing.

What are Copywriting Principles?

“A principle is a fundamental truth, concept, or guideline that serves as the foundation for a system of beliefs or behavior.” – Webster’s Dictionary

Copywriting principles are time-tested “laws” of writing successful copy.

They are founded, perfected and taught by the godfathers of copywriting.

The pioneers of copywriting who have paved the way in this industry through hard work, testing and selling billions worth of products & services through their pen game.

 

Why Should You Use Copywriting Principles in Your Writing?

The best copywriters stuff their brains with copywriting principles and abide by them religiously in their writing.

As a direct result…

They have the power to charge sky-high fees, work for the best clients and command total control over their careers.

If you don’t follow copywriting principles, you are playing the game on DEATH MODE.

It will be an extremely lonely, confusing and broke journey.

Instead…

Use the principles of copywriting as your handy compass to guide you in the right direction and to jump over common challenges, avoid creativity dry spells and slip out of painful selling ruts.

 

The 5 Main Copywriting Principles to Use in Every Piece of copy you write

Copywriting Principle #1: The Only Goal of Copywriting

It’s not to get applause, sound clever, make your readers laugh or even please your clients.

The SINGULAR goal of copywriting is to generate a response.

What kind of response?

99% of the time: sales or leads.

This usually unties beginner’s shoelaces and trips them up… but… good copywriting is NOT good writing.

It’s good salesmanship.

Copywriting is sales multiplied (instead of selling face-to-face to one person, you are selling online to thousands at a time).

The same principles that salesmen use to sell to prospects apply to copywriting.

These 5 copywriting principles were all founded by copywriters who understood this, studied salesmanship and figured out how to apply it to their writing.

 

Copywriting Principle #2: Write to Your Ideal Reader

This is probably the most important principle of copywriting.

Why?

Because everything you write must be aligned with what your ideal reader wants.

You are not writing to a crowd.

You are writing to one person (Your client’s ideal buyer.)

And to write effective copy that elicits a response, you must research your ideal reader like a madman.

Find out what they want, what problems they face, what they’re currently going through, what conversations are playing inside their mind… and… let all of this vital info guide every word that you write.

If you do, you will write copy that is engaging, interesting and persuasive to your IDEAL READER.

 

Copywriting Principle #3: Grab Your Reader’s Attention

After you know WHO you’re writing to and have done enough research, the first step to writing great copy is to write an attention-grabbing headline.

Listen good, my salty friend:

The ONLY job of your headline is to grab your ideal reader’s attention and get them to read your first sentence.

That’s it.

How do you achieve this?

There are hundreds (if not thousands) of headline techniques.

However…

Let’s make it simple.

Here are 5 of my favorite ways to write attention-grabbing headlines:

How-to Headline

The How-to headline offers your readers something they want and can get from you.

What is the biggest benefit of your product?

What does this main benefit DO for your readers?

What new life will they live now that they’ve gotten what they want most?

Once you figure this out…

Simply start your headline with the words “how to”… then… follow with the desired result.

Template:

How to [achieve desired result]

2 examples from successful ads:

• How to win friends and influence people
• How to launch your own business for under $1,000 and make $25,000-$50,000 a year!

The Curiosity Headline

Arousing your readers’ curiosity is an extremely effective way to grab their attention and drag their eyeballs to your next sentence.

4 idiot-proof ways to add curiosity to your headlines:

• Tell readers what NOT to do
• List common mistakes they’re probably making
• Give controversial solutions. (I.E. how to achieve desired result by doing something they think would not possibly work.)
• Reveal SECRETS (everyone loves secrets, they wrench on our curiosity)

2 examples:

• "The secret of making people like you"
• "What not to do on airplanes"

Question Headlines

Questions act like giant red stop signs to our eyes.

The next time you write a headline, ask a relevant question your readers would like to see answered.

Ask relevant questions related to what your reader is interested in.

Question headline examples:

• "Who else wants a screen star figure?"
• "Do you make these mistakes in English?"

Numbers Headline

Capture your reader’s attention by listing the number of benefits, mistakes to avoid, reasons why to act now, etc.

Begin your headline with numbers, like this:

• 10 ways to…
• 8 reasons why…
• 3 mistakes to avoid…
• 25 benefits of…

Examples:

• "76 REASONS WHY IT WOULD HAVE PAID YOU TO ANSWER OUR AD A FEW MONTHS AGO""
• "7 Ways To Collect Your Unpaid Bills"

News Headline

We crave “new” like Homer Simpson craves donuts.

New is exciting!

Look for new concepts, features and stories when researching your client’s product and company.

When you find something “new”, use it in your headline to grab your reader’s undivided attention.

Start your headline with words like:

• “Introducing”
• “Announcing”
• “New”
• “Breaking”
• “Now”
• “At last”
• “SHOCKING”
• “Breakthrough”

THREE examples:

• "161 NEW WAYS TO A MAN'S HEART --- IN THIS FASCINATING BOOK FOR COOKS"
• "HOW A NEW KIND OF CLAY IMPROVED MY COMPLEXION IN 30 MINUTES"

• "ANNOUNCING...THE NEW EDITION OF THE ENCYCLOPEDIA THAT MAKES IT FUN TO LEARN THINGS"

 

Copywriting Principle #4: Sell Benefits, Not Features

Another timeless copywriting principle is to sell the benefits of your product, NOT the boring features.

A feature is the characteristic or attribute of a product that describes what the product is and what it is made out of.

A benefit explains how the features of a product directly translate into something positive for the customer.

However, it’s much deeper than this.

Often, copywriters will add benefits throughout their copy (which is a must) but they will never tap into the REAL benefits that sell like hotcakes.

Meaning:

They’ll find the direct benefits from a feature.

Which are simply cause and effect.

You take a diet supplement. You lose 5 pounds.

But the direct benefit is not what motivates your readers to buy.

You have to sell on emotion and paint a bright vision of their new life.

It’s what this direct benefit DOES for them that matters.

For example:

Direct benefit = you lose 5 pounds

The REAL benefit = you will find true love at last!.... or… you will feel confident again in your skin… or… you will get others to notice you and shower you with compliments.

These benefits are EMOTIONAL.

By uncovering the REAL emotional benefits that your product/service DO for your readers, you will instantly write more persuasive copy.

 

Copywriting Principle #5: Ask for Action

So many copywriters write AMAZING, persuasive copy.

But then, they shoot themselves in their pinky toe because they fail to tell their readers what to do next.

Copywriting is all about getting ACTION.

To do so…

You must add a call to action (CTA) at the end of your sales message.

Here’s some quick tips to boost response rates:

• Tell them exactly what to do next. Give them step-by-step instructions.
• Make it stupidly simple to take the action you desire.
• Give them an incentive to act NOW – discount, limited number of products available, re-framing everything they’ll gain or miss out on.

The key to turning readers into buyers is to give direct, clear and concise instructions on what to do next.

Want more tips on how to write powerful CTAs? Click here.

 

Conclusion

By following the evergreen copywriting principles, you will instantly boost readership, sales and receive hefty paychecks from clients.

The more you sell, the more you make.

Want to discover HUNDREDS of copywriting principles to transform your skillz?

Click this link to uncover the top 10 copywriting books every copywriter MUST READ.

Also…

I send insider copywriting secrets (all based on time-tested copywriting principles), each day, to my loyal email subscribers. Want to join? Just enter your email below:

 

 

Eugene Schwartz preached the importance of preparation.

He explained how preparation is what separates the majority of mediocre copywriters barely making ends meet, from the thriving, few copywriters who dominate this industry.

Preparation comes in a few main forms for copywriters:

• Passive learning: reading copywriting books, taking courses, listening to interviews with top copywriters, etc.
• Hands-on learning: practicing your copywriting skills via copywriting exercises
• Writing

In this post, I’m going to tackle #2 – hands-on learning.

I’m going to share 20 bomb-proof copywriting exercises to help you improve your writing skills.

Each copy exercise is straight forward, easy to use and can instantly help you write better copy.

These copywriting exercises target a specific aspect of copywriting.

Use the ones that stand out to you and practice them TODAY.

 

17 Proven Copywriting Exercises to Sharpen Your Copywriting Skills Like an Obsidian Blade

Copywriting Exercise #1: Headline Harmony

Your headline is one of the most important elements of your writing.

If you do not write attention-grabbing headlines, nobody will read a single word of copy you write.

So…

To help you write endless winning headlines…

Take an already existing headline on the web, and write 10 headline variations.

Each headline you write should attack it from a different angle.

For example, write a…

• How to headline
• [x} number of ways headline
• A benefit-driven headline
• An emotional headline
• A headline with urgency in it
• A headline with a discount
• And so on.

You get the point…

Find headlines on social media, your favorite brand’s website, emails (subject lines), online articles, swipe files (like – swiped.co), and so on.

 

Copywriting Exercise #2: Precision Paring

Cutting excess waste from your copy is crucial.

This copywriting exercise hones your editing skills, emphasizing the power of concise, impactful messaging.

Here’s how:

Trim a piece of your existing copy by 50%.

Only the absolute essentials should remain.

Example

Original text:

"Our revolutionary product offers an unparalleled experience for users seeking convenience and efficiency."

Revised text:

"Experience unparalleled convenience & efficiency."

 

Copywriting Exercise #3: Emotion Elevation

Emotions drive action.

Emotions sell.

This exercise helps you connect with your core audience on a deeper level by infusing emotion into your copy.

Simply choose a product or service you find on a brand’s website or an Amazon listing, and write copy that evokes a specific emotion in your reader.

Example:

• "Feel a rush of confidence as you walk by others with your new silky hair..."
• "Experience the thrill of driving in a new Bugatti"

 

Copywriting Exercise #4: Persona Play

As a copywriter, you’ll have to write for different audiences.

This copywriting exercise challenges you to step into the diverse shoes of different readers and write copy that resonates with them.

Instructions:

Write a piece of copy that targets a demographic different from your usual audience.

Example:

 If you usually write for tech enthusiasts, try targeting parents or fitness enthusiasts.

 

Copywriting Exercise #5: A/B Adoration

Variation keeps things fresh and exciting for your readers.

This exercise encourages experimentation with language, tone, and structure.

Instructions:

Create two versions of an ad or piece of copy, varying the language, tone, or structure.

Example:

• A: "Unleash your potential with our groundbreaking solution!"
• B: "Discover a new realm of possibilities with our innovative solution!"

 

Copywriting Exercise #6: Feature Finesse

Customers care about benefits.

This exercise trains you to focus on how your product or service improves their lives.

Instructions:

Highlight the benefits of a product or service instead of its features.

Example:

Feature: 10GB Storage

Turn this feature into a benefit by writing something like:

"Never worry about running out of space with our generous 10GB storage."

 

Copywriting Exercise #7: Storytelling Stride

Stories are one of the best ways to hook attention, persuade your readers and drive action.

This copy exercise helps you develop your storytelling skills.

Instructions:

Weave a narrative around a product or service to engage and captivate your audience.

Example:

• Share a customer success story, emphasizing common challenges that they had to overcome and the ultimate satisfaction achieved.

 

Copywriting Exercise #8: Keyword Kaleidoscope

Every company wants to rank on the first page of Google.

You help companies achieve this through SEO keywords.

This exercise teaches you to incorporate them naturally into your copy without harming the reading experience

Instructions:

Pick a keyword and incorporate it seamlessly into your copy.

Example:

 Say your keyword is innovation. You would want to sprinkle this word throughout your writing, wherever it makes sense and sounds natural. If you are writing about new dog treats, you can add this keyword by saying “innovative dog treats”, Innovative solutions to train your dog”, “innovate dietary ingredients to keep your dog healthy”, etc.

 

Copywriting Exercise #9: Problem-Solution Pivot

Effective copy solves problems.

This exercise sharpens your ability to position your product or service as the ultimate solution.

Instructions:

Identify a common problem your audience faces and craft copy that positions your offering as the logical solution.

Example:

• Problem: "Struggling to stay organized?"
• Solution: "Our organizational tools make it easy for you to stay organized throughout your busy day so you can get more done, in less time."

 

Copywriting Exercise #10: Testimonial Tightrope

Genuine testimonials build trust.

Before readers are ready to buy, they must trust you and believe your claims.

A great way to build trust is to show your readers you are one of them. Testimonials are a great way to achieve this.

Instructions:

Write copy as if a satisfied customer is endorsing your product or service.

Example:

Write a “before and after” story of using your product.

Highlight the common challenges, pains, frustrations, and any other negative emotion that your average reader faces when trying to overcome this problem, and then explain how your life has changed after using your product.

This exercise will get you thinking in terms of your readers and what they are currently experiencing and feeling.

 

Copywriting Exercise #11: Question Quotient

Relevant questions grab attention & engage readers.

This exercise challenges you to craft copy around a series of intriguing questions.

Instructions:

Grab your reader’s attention by asking them a relevant question

Example:

• "Want to lose 25 pounds before summer?"

 

Copywriting Exercise #12: Metaphors

Metaphors create vision and help drive your point home.

Telling a simple one-sentence metaphor can persuade your readers much more effectively than a brick wall of text.

Instructions:

Include 3 metaphors in your next writing assignment.

Template to use: [Point you’re trying to make] + [Metaphor]

Example:

• Our razor is sharper than a sword
• Our moisturizer is smoother than a baby’s head
• Our perfume smells fresher than soap

 

Copywriting Exercise #13: Sensory Symphony

Good copy creates mental movies in your reader’s minds.

The easiest way to create “word imagery” is to tickle your reader’s 5 senses:

• Touch
• Taste
• Hear
• See
• Smell

Instructions:

Write descriptive sentences for each of our 5 senses

Example:

• Watch as heads turn as you walk by
• Hear endless compliments from coworkers
• Feel confident in your new skin
• Bathe in the relaxing aroma of peppermint and lavender
• Sink your teeth into our delicious, warm brownies

 

Copywriting Exercise #14: Jargon Juggle

The majority of your readers do not understand jargon.

So, to avoid alienating readers, either cut jargon altogether or add parenthesis (explaining what this jargon means in simple, easy-to-understand language)

Example:

Click-through-rate (the percent of users who click your ad)

 

Copywriting Exercise #15: Time-Travel Tidbits

Connecting past and present creates resonance.

This exercise guides you in incorporating historical or nostalgic elements into your copy.

Instructions: Write copy that draws a common connection between a product or service and a historical event or era.

Example:

• "Experience the timeless elegance of our craftsmanship, inspired by the glamour of the Roaring Twenties."

 

Copywriting Exercise #16: Minimalist Magic

Simplicity is powerful.

This exercise challenges you to convey a message using as few words as possible and helps you clearly explain the main benefit of a product.

Instructions:

Summarize a product or service in a single sentence containing no more than eight words.

Example:

For selling your copywriting services…

“I help you multiply your sales”

 

Copywriting Exercise #17: Objection Overcome

Your readers are natural skeptics.

They have tons of objections rattling off in their heads as they glaze your ad.

Skilled copywriters must be masters at raising and handling objections BEFORE their readers think too deeply about them.

So…

Here’s a great copy exercise to get good at solving objections before they become an issue.

Instructions:

Write down a big list of every possible objection your readers might have.

Does your client lack credentials?

Is your product too heavy?

Too hard to implement?

Too Expensive?

Too cheap?

A great way to find objections is to browse Amazon reviews.

After you have a big list of potential objections…

Write replies for each objection.

Example:

Objection: “Your course is too expensive”

Reply:

“Yes, it is expensive. It also provides superior value to all the other courses out there. In fact, I’m going to be raising prices soon, so get in on today’s bargain.”

 

Conclusion

Pick and choose the copywriting exercises that will be of the most value to you and start practicing!

If you practice daily, you will experience shocking results…

Your writing will improve, your responses will soar, and your clients will shower you with raving testimonials & buckets of money.

Want daily insider copywriting tips? Enter your email below:

 

Want to learn how to write good copy extremely fast?

If so…

You’re luckier than a leprechaun who just struck the lotto.

I’m going to reveal 10 good copywriting tips to help you ramp up your writing speed and bang out persuasive copy like Don Draper

On your mark, get set, gooooooo!

 

10 Easy Ways to Write Good Copy that Impresses Clients

1. Talk Out Loud While You Write

This nifty trick will double your writing speed TODAY… GUARANTEED.

Here’s what you do:

The next time you sit down to write…

Talk out loud as your fingers slam each letter on your keyboard.

Why does this help you write faster?

Because hoomans are natural talkers.

BUT…

We are NOT natural writers.

Plus, 80%+ of your editing job will be completely erased because talking out loud wipes out a lot of odd sentences, weird phrases and unreadable garbage.

 

2. Research Like a Lab Geek

 

Put on your white lab coat and getsa researching!

I like to spend a few days on research BEFORE I write a single word.

Why?

As a copywriter, your real job is to uncover your reader’s biggest desires, pains, problems, hopes, etc. and to write about them in the most persuasive and engaging way.

And, you find all this critical info out from research.

If you spend enough time digging, it will be 10x easier when you are ready to write.

Words will fly right out of your brain and onto your computer screen.

Good copywriting always starts with your reader and enters their world.

 

3. Clear Your Mind Before You Write

Another way to write lightning quick is to clear your mind’s junk.

Here’s what I like to do BEFORE I write:

• Meditate for 10 minutes
• Ride a stationary bike for 30 minutes
• Load up on fruits and vegetables
• Slurp down 2 big glasses of water
• Eat dark chocolate instead of coffee (gives me clear energy without jitters)
• And go outside for 10 minutes or so whenever it’s warm enough

However, this is not a one-size-fits-all type of thang.

Do whatever works for you.

But once you find out what helps you clear your mind, make a daily habit of doing it BEFORE you write.

Speaking of habits…

 

4. Write Daily

 

Want to become a better writer?

Want to write faster than a cheetah?

Write DAILY.

This obvious “secret” made the biggest difference in my writing speed and ability.

Loooong time ago, I made a daily habit of writing copy.

You see, the more you write, and the more frequently you write, the better your writing will be.

Plus, the more you will earn because money is attracted to speed.

 

5. Let it All Flow Out

After you’ve done enough research and are ready to start your first draft…

DO NOT EDIT as you write.

Write. Write. Write.

Keep going.

Keep pushing.

Do not stop until you’re finished.

Yes, it will read like mumbo jumbo.

But this is how every top copywriter approaches the first draft.

The goal is to let all your emotions, thoughts and ideas flow out onto paper.

If you edit during the first draft, you will jam up the creative process and it will take you FOREVER to write.

Good copywriting is not written in the first draft (or 2^nd, or 3^rd).

I learned this the hard way.

For a few months, I would write a sentence, and then edit it.

Then write another sentence, then stop. And go over it until it was sparkling clean.

This was AGONIZING.

It took me FOREVER to write even a 100-word email.

Don’t make this mistake.

 

6. Write to a Friend

 

This is more about writing good copy, but it will help you write faster too…

Whenever I write, I imagine I am sitting down at a bar and talking to a good friend.

This is helpful because good copy is conversational.

Good copywriting should read as if you are hearing from a close friend with interesting news to share.

Use simple words, simple language, slang, short sentences, short paragraphs and short words.

Do NOT slap on your “writer’s hat” and try to sound all high and mighty to impress.

Sophisticated, humorous and clever writers do not make it in this game.

Only salesmen do.

And salesmen use everyday, friendly, conversational language.

 

7. The 33.33-Minute Productivity Hack

I learned this nifty productivity hack from legendary copywriter, Eugene Schwartz.

This helps with eliminating writer’s block and writing EXTREMELY fast.

Anyway:

Whenever Eugene sat down to write, he set a 33.33-minute timer.

He wrote with laser focus until his timer dinged.

Then, he stopped what he was doing and took a short break.

He’d refill coffee, walk his dog, shave, etc.

Then, after 10ish minutes, he’d go back to writing for another 33.33 minutes.

He repeated this process until he was done with whatever he was working on.

There’s 2 MAJOR benefits of doing this…

1. Writing under strict deadlines forces you to write VERY FAST. Whenever I write, I set a timer (The time I set varies for what I’m working on. For example, for emails I set a 7-minute timer).
2. This creates a habit of focused work. Eugene shared how he learned this productivity-boosting tip from Buddhist monks. The key: write in the same location, preferably around the same time each day, and work without distraction. Quickly, you’ll build a habit of laser-focused work.

The next time you write…

Set a 33.33-minute timer.

Do not stop writing until it goes off.

By doing this…

You will bang out copy much faster than you are now.

 

8. Write to ONE Person

This may sound contrary, but you want to write for ONE person.

Yes…

Hundreds, thousands, even millions will read your writing.

BUT…

You only care about one person.

Who?

Your client’s ideal buyer.

Everything you write MUST be aligned with their interests.

After all, this is the remedy to boring copy:

Write about what your reader is interested in.

When you write to your ideal reader, a huge boulder is lifted from your achy back.

Because you do not have to waste time trying to please everyone.

You just have to please “one person”.

Writing to your ideal reader is the key to writing good copy.

 

9. Take a Break

Another head-scratcher…

How does taking breaks help me write good copy?

Why would it help me write faster?

Here’s why bud…

A big chunk of writing copy is coming up with big ideas.

And the best way to do so is to let your subconscious mind work its magic.

After you stuff your subconscious mind with the info it needs (from research), take a day off BEFORE writing.

Do something fun…

Go to the movies with a date, play a game of pick-up basketball with some friends, go fishing.

Do ANYTHING besides work on this project.

Often, you will be hit by big ideas as you are having fun on your day off.

When you do, WRITE THEM DOWN.

Plus…

Taking breaks also gives you a fresh pair of eyeballs to use when reviewing your copy during the editing process.

 

10. Banish Perfectionism

Your new motto for writing copy:

 “Good is good enough.”

Hate to break it to you, but… your copy will never be “perfect.”

And you can waste countless hours, days, even weeks trying to create a Bob Ross masterpiece.

Instead, strive for good.

To be honest…

You will earn far more money from writing tons of “good” copy, than you would from writing a few homeruns.

Copywriters often get paid hourly, so use these 10 tips to write good copy, in less time.

 

Conclusion

Enough reading.

Write!

And use these 10 tips to double your writing speed and score impressive results for your clients.

Want more insider copywriting secrets to boost your income? Enter your email below:

 

 

Want to earn more money this year?

Here’s a fool-proof way:

Improve your copywriting skills.

You see, the more value you can provide clients, the easier it is to raise your prices, secure “subscription” contracts (retainers) and gain referrals.

And…

One of the best ways to improve your copywriting skills is to read copywriting blogs.

But not just any ol’ copywriting blog.

You gotta learn from the best copywriters in the game….

 

The Top 15 Copywriting Blogs to Follow in 2024

1. Copyblogger

Copyblogger has been a trailblazer in content marketing and copywriting education.

Explore a treasure trove of articles, tutorials, and expert insights that cover everything from crafting attention-grabbing headlines to persuasive CTAs that persuade readers to buy NOW.

Copyblogger is an invaluable copywriting blog for beginner copywriters.

Why this copywriting blog is unique:

This copywriting blog stands out for its comprehensive approach to copywriting and marketing. The blog's main focus on building an online presence and cultivating a strong writing style makes it a go-to resource for copywriters – no matter what type of copy you write.

3 of my favorite Posts:

• The 5 Essential Elements of Smart, Strategic Storytelling
• How to Write Conversationally: 7 Tips to Engage and Delight Your Audience
• The Art of Seductive Writing: How to Captivate Your Audience

Website: Copyblogger

 

2. Neil Patel's Blog

Neil Patel is known for his online marketing expertise.

His copywriting blog provides great marketing and copywriting tips covering all the latest and most used online tools and social media.

You can find posts that cover every major online marketing tool, like:

• SEO
• Google Ads
• Social media
• Email marketing
• And much more!

As a copywriter, you will need to learn the nuances and best practices of each platform/media that clients are hiring for.

Why this copywriting blog is unique:

Neil’s blog uniquely combines data-driven insights with actionable strategies. The blog often includes case studies and real-world examples, providing a practical understanding of how to apply copywriting principles to explode response.

3 of my favorite posts:

• The Definitive Guide to Copywriting
• How to Write Headlines People Can't Help but Click [Formulas Inside]
• The Ultimate Guide to Copywriting: Tips, Tricks, and Examples

Website: Neil Patel

 

3. Quick Sprout

Quick Sprout offers actionable tips for copywriters looking to grow their freelance business online.

It's an invaluable resource for beginner copywriters seeking a deeper understanding of how to write effective copy for the web and social media.

Why this copywriting blog is unique:

Quick Sprout excels in breaking down complex digital marketing concepts into digestible chunks. The blog often features step-by-step guides and tutorials, making it an ideal companion for those looking to implement copywriting strategies in a digital context.

3 of my favorite posts:

• The Definitive Guide to Copywriting
• The Ultimate Guide to Writing Blog Posts That Rank in Google's Top 10
• How to Write a Blog Post That Generates Leads

Website: Quick Sprout

 

4. The Copywriter Club

 

This copywriting blog is a great source for copywriters because it includes several interviews with successful copywriters.

You’ll gain valuable insights into their personal journeys. You’ll discover common mistakes to avoid, tips for getting clients and how to succeed in 2024 as a thriving copywriter.

Why this copywriting blog is unique:

The Copywriter Club stands out for its dynamic format, combining written content with podcast interviews. It offers a glimpse into the real-world experiences of copywriters and provides a platform for industry professionals to share their insights.

3 of my favorite posts:

• Copywriting for Course Creators with Kira Hug
• Copywriting for Coaches with Hillary Weiss
• 10x Your Freelance Business with Copywriting with Lianna Patch

Website: The Copywriter Club

 

5. Joanna Wiebe's Copy Hackers

Joanna Wiebe's copywriting blog is a goldmine for mastering conversion copywriting.

Delve deep into her 15 years of copywriting expertise to understand customer personas, how to craft compelling messages and how to explode sales.

This is a must-follow blog for copywriters looking to get impressive results for their clients.

Why this copywriting blog is unique:

Copy Hackers stands out for its focus on practical techniques backed by psychological principles. Joanna Wiebe often shares detailed breakdowns of successful copy, providing actionable insights that can be directly applied to your own writing.

3 of my favorite posts:

• The Four-Legged Stool that Propped Up A $100M Company: A Story About A Sales Page
• How to Write Bullet Points that Sell (With Examples)
• How to Write a Value Proposition (With 6 Templates & 5 Examples)

Website: Copy Hackers

 

6. Kopywriting Kourse

Neville Medhora's hands-on approach makes Kopywriting Kourse an excellent choice for beginners.

There’s an extensive library of copywriting resources that covers just about every topic you’ll ever need to learn.

Not only does Neville cover the copywriting basics, but he also provides great tools for helping you succeed with the business side of copywriting. Like: how to write a copywriting portfolio, how to get freelance clients, how to price your services and so on.

Why this copywriting blog is unique:

Kopywriting Kourse is known for its simplicity and effectiveness. Neville Medhora breaks down copywriting into actionable steps (using relatable examples) making it an ideal resource for those starting their copywriting journey.

3 of my favorite posts:

• How to Write a Sales Email: The Ultimate Guide
• 21 Copywriting Exercises To Help You Master The Art of Writing
• The Ultimate Guide to Writing Product Descriptions That Sell

Website: Kopywriting Kourse

 

7. The Gary Halbert Letter

Explore the timeless teachings of Gary Halbert on this copywriting blog.

Maintaining Halbert's legacy, it offers insights into the fundamentals of direct response copywriting, emphasizing the power of storytelling and psychological persuasion.

A classic resource for understanding the art of persuasion and how to open wallets using the written word.

Why this copywriting blog is unique:

The Gary Halbert Letter is known for its straightforward and no-nonsense approach. Halbert's storytelling techniques and emphasis on direct response marketing provide a foundational understanding of persuasive writing.

3 of my favorite posts:

• The Boron Letters
• How to Write Sales Copy that SELLS
• The Gary Halbert Copywriting Method

Website: The Gary Halbert Letter

 

8. Henneke Duistermaat's Enchanting Marketing

Henneke Duistermaat's copywriting blog is a breath of fresh air for writers looking to inject personality into their copy.

Explore her insights on storytelling and engagement to create content that stands out from the crowd.

Why this copywriting blog is unique:

Enchanting Marketing stands out for its emphasis on the "Enchanting Formula" – a blend of writing techniques and psychological triggers. Henneke's unique writing style is complemented by practical advice on creating engaging content.

3 of my favorite posts:

• How to Write a Blog Post - The Ultimate Guide
• The Enchanting Copywriting Checklist: How to Write Irresistible Copy That Captivates & Converts
• How to Write an About Me Page: Interesting Examples & Template

Website: Enchanting Marketing

 

9. Smart Blogger

Smart Blogger covers writing techniques, audience engagement, and monetization strategies.

It's an excellent companion for copywriters seeking a holistic approach to their craft, with a focus on building a successful blog.

Why this copywriting blog is unique:

Smart Blogger stands out for its emphasis on both the art and business of blogging. If you’re interested in writing blog posts or starting your own blog (highly recommend) then devour Smart Blogger’s content.

3 of my favorite posts:

• How to Start a Blog in 2024: The Ultimate Step-by-Step Guide
• How to Make Money Blogging (Free Guide for 2024)
• 73 Legitimate Ways to Make Money Online in 2024

Website: Smart Blogger

 

10. The Write Life

Tailored for writers of all kinds, The Write Life provides a mix of freelancing advice, writing tips, and industry trends.

Stay well-informed and inspired as you navigate the hairy landscape of copywriting, gaining practical insights for your writing journey.

Website: The Write Life

 

11. Dan Kennedy's Blog

Delve into the no-nonsense advice and marketing wisdom shared by The Professor of Harsh Reality.

Gain insights into crafting compelling messages and mastering the art of persuasion, learning from one of the industry's most respected authorities.

Why this copywriting blog is unique:

Dan Kennedy's copywriting blog is characterized by its direct and strategic approach to marketing & copywriting. It provides insights into effective marketing and copywriting techniques, often challenging conventional wisdom and encouraging a bold, results-oriented mindset.

3 of my favorite posts:

• The Ultimate Guide to Writing Copy That Sells
• How to Craft a Unique Selling Proposition That Sets You Apart
• The 7 Essential Elements of Persuasive Copywriting

Website: No B.S. Inner Circle

 

12. Ben Settle's Blog

For a fresh and unconventional take on copywriting, explore Ben Settle's copywriting blog.

Specializing in email marketing, Settle provides a unique perspective on connecting with your audience and selling to them through the power of email. However, Ben gives insider secrets on copywriting, marketing, selling and much more.

Why this copywriting blog is unique:

Ben Settle's blog is known for its irreverent and contrarian approach to copywriting. He challenges traditional marketing norms and emphasizes the power of simplicity and authenticity in email communication.

3 of my favorite posts:

• The Email Players Playbook: How to Write Emails That "Warm Up" Cold Prospects
• Why I Don't Do Social Media (And Why You Might Want to Quit, Too)
• Copywriting Tricks for Beginners That Make You Look Like a Pro

Website: Ben Settle

 

13. Bob Bly's Blog

Bob Bly shares his 40+ years of experience as an A-list copywriter with you in each blog post.

Benefit from practical advice and strategic insights to enhance your writing skills, drawing from Bly's extensive experience in the field.

Why this copywriting blog is unique:

Bob Bly's blog is a wealth of traditional copywriting wisdom. His posts often delve into the psychology of persuasion and provide practical tips for crafting compelling copy in various marketing contexts.

3 of my favorite posts:

• The 7 Traits of Highly Successful Copywriters
• The Importance of Telling a Good Story in Your Copywriting
• 12 Proven Ways to Write Headlines That Sell

Website: Bly.com

 

14. Gary Bencivenga's Marketing Bullets

Explore the masterclass in classic direct response copywriting provided by Gary Bencivenga.

Uncover timeless direct response copywriting principles, strategies, and anecdotes that showcase the depth of his expertise, offering a historical perspective on the art of persuasion.

Why this copywriting blog is unique:

Gary Bencivenga's blog is a treasure trove of classic copywriting wisdom. The blog's "bullets" format presents concise and impactful insights, making it a valuable resource for those seeking to understand the fundamentals of persuasive writing.

3 of my favorite posts:

• Gary Bencivenga’s 7-Step Secret Formula for Writing Blockbuster Ads
• The One Sentence That Doubles Your Chances of Winning Control
• The 5 Habits of the Highly Effective Copywriter

Website: Bencivenga Bullets

 

15. John Carlton's Blog

Known as "The Most Ripped Off Copywriter on the Web," Carlton’s copywriting blog offers decades of experience and battle-tested strategies to elevate your writing game, providing a unique and authoritative perspective.

Why this copywriting blog is unique:

John Carlton's blog reflects his reputation as a copywriting legend. The content is infused with storytelling, humor, and real-world anecdotes, making it an engaging and educational experience for copywriters at all levels.

3 of my favorite posts:

• The Simple Secret to Writing Copy that Screams Off the Page and Grabs Your Prospect by the Lapels
• The 10-Minute Secret to Writing Bulletproof Copy
• The Most Common Mistake in Sales Copy

Website: The Rant

 

Conclusion

If you want to become a better copywriter, learn from the best.

These 15 copywriting blogs are written by some of the best copywriters on the planet.

Bathe in their wisdom and apply their little-known tips to your writing TODAY.

Want more copywriting secrets?

Enter your email below:

 

 

Some of the best copywriting, marketing and sales tips I’ve discovered have come from copywriting newsletters.

Primarily:

Online newsletters and email newsletters.

The great thing about copywriting newsletters is…

You discover insider copywriting secrets from some of the best copywriters on the planet – weekly (or even daily).

In this blog post…

I’m going share what a copywriting newsletter is and the 5 best copywriting newsletters to transform your copywriting skills and earn more income in 2024.

 

What is a Copywriting Newsletter?

A copywriting newsletter is a regular publication that provides insider tips, tactics and industry trends to help you become a better copywriter.

Here are some common topics you’ll find discussed in copywriting newsletters:

• Marketing tips – to help you market yourself better to get in front of more clients and secure more work.
• Sales tips – to help you write more persuasive copy, boost sales for your clients and close more deals during negotiations.
• Copywriting tips – to help you write more effective and engaging copy.
• Writing style tips – to help you master the tone, voice and style of copywriting.
• Industry trends – stay up-to-date on the latest trends and changes in the industry.
• Case Studies - Showcasing successful copywriting campaigns and breaking down what made them effective. This can help readers learn from real-world examples.
• Tools and Resources - recommending useful tools, software, and resources that help you in your day-to-day activities to get more done, in less time.
• Interviews - featuring interviews with successful copywriters, sharing their experiences, insights, and advice.

The goal of a copywriting newsletter is to provide you with valuable and actionable content to help you improve your copywriting skills and stay informed about the latest industry and marketing trends.

 

The 5 Best Copywriting Newsletters to Help YOU Improve Your Writing TODAY

1. Ben Settle's Email Copywriting Newsletter

Ben Settle publishes my favorite email copywriting newsletter.

He sends out daily marketing, copywriting, sales and business tips with a heavy focus on email marketing.

3 reasons why you should subscribe to Ben’s email newsletter:

1. Fun to read

Not only is Ben’s content helpful to improve your writing skills, but it’s extremely ADDICTING to read. Ben is a master at injecting infotainment into his emails – mixing information with entertainment. Just about every email tells an engaging story, makes you chuckle and gets you to expand your mind and think differently.

2. Insider secrets

Ben is a legendary copywriter with over 20+ years of experience. He knows his stuff. And shares eye-opening lessons from his in-the-trenches experience. You get to peek inside his mind and see what’s working for him in real-time. He gives away tons of valuable tips and tricks that you will find nowhere else on the web.

3. Study his emails

Probably the best way to benefit from Ben’s copywriting newsletter is to study his emails. Study HOW he writes emails. Analyze his emails and uncover all the psychology, persuasion and selling techniques he uses “in between the lines” to hook your attention and motivate you to buy from him.

You’d be wise as a dolphin to subscribe to Ben Settle’s email copywriting newsletter TODAY:

https://www.bensettle.com/

2. John Carlton's Email Copywriting Newsletter

John Carlton, labeled “The most ripped-off writer on the Web”, is a veteran copywriter. He shares a wealth of copywriting secrets in his email copywriting newsletter.

https://www.john-carlton.com/

John gives tons of insider tips on copywriting, motivation, business, marketing and much more.

You can quickly transform your copywriting skills by joining his email newsletter and devouring his content.

 

3. The Gary Halbert Letter

Gary Halbert is probably the most famous copywriter of all time.

Unfortunately, he died over a decade ago.

However…

He published a paid print newsletter called The Gary Halbert Letter. It ran for several years and was geared toward copywriters, marketers and entrepreneurs.

You can read Gary Halbert’s copywriting newsletter for free on his website:

https://www.thegaryhalbertletter.com/

Gary taught some of the MOST VALUABLE lessons on copywriting and marketing within his copywriting newsletter.

You should read this gem, multiple times.

It will give you an advanced education in copywriting and marketing.

Plus, as with all of these copywriting newsletters, there’s an entire education in studying Gary’s writing.

Analyze his writing style, how he engages his readers, what hooks he uses, how he keeps you entertained, motivates you, and so on.

Read between the lines.

I recommend handwriting his newsletter issues to gain a deep, inside-out perspective of how to write murder copy.

 

4. Gary Bencivenga's Marketing Bullets

Gary Bencivenga is widely considered to be “the greatest living copywriter in the world.”

He has sold billions worth of products through his magic words.

And he’s written over 30 copywriting newsletter issues and made them free online:

https://marketingbullets.com/

Like Gary Halbert’s copywriting newsletter, this is one of the greatest resources on copywriting available.

Bencivenga spills the beans on several copywriting secrets he discovered and used to become the “greatest living copywriter”.

He is very transparent and reveals the select few skills and techniques needed to become a top-paid copywriter.

 

5. Bob Bly's Email Copywriting Newsletter

Bob Bly is another copywriting legend.

He has worked as a successful direct response freelance copywriter for nearly 40 years.

Bly has an email copywriting newsletter where he gives away valuable copywriting tips each week.

https://www.bly.com/

He gives tips on:

• Headlines
• Bullets
• Selling by tapping into your reader’s emotions
• How to grow your freelance business

And much more.

He focuses mainly on copywriting and how to grow a successful freelance business.

 

Conclusion

By subscribing to these 5 copywriting newsletters, you’ll gain instant access to a wealth of insider information at your fingertips.

All of these copywriting newsletters are 100% free.

Read them frequently and apply their tips.

If you do, I can almost guarantee you will become a pro copywriter very quickly.

Speaking of copywriting newsletters…

Want daily copywriting tips to help you earn more this year? Enter your email below to join my email copywriting newsletter:

 

 

Will AI Replace copywriters?

Is copywriting dead?

Has ChatGPT stolen copywriters’ jobs?

Over the last year or so, there’s been a lot of jib jab about AI murdering copywriters.

Is this fear-mongering legit or is it a bunch of hoopla?

In this blog post...

I’m going to be BRUTALLY HONEST with you and share the TRUTH about your future as a copywriter and give you tips on how you can survive the AI storm.

 

Will AI Replace Copywriters?

Yes…

But…

Only if you chop off the first 4 letters of the word - “copywriter”.

You see, writers are on the verge of extinction.

They will likely be replaced by AI in the near future.

Specifically:

Blog writers, ghostwriters, technical writers, social media writers and any writer who writes pure content.

But copywriters?

REAL copywriters?

No.

Never.

Why?

Because copywriting is NOT about writing.

Or creativity…

Or even pleasing your clients or boss….

Copywriting has ONE purpose and one purpose only:

To generate more sales.

It’s simply salesmanship in print.

Copywriting will always be in demand because companies are always seeking new ways to boost sales.

They will always hire experts who can help them grow their business.

This was true 1,000 years ago and will remain true 1000+ years in the future (if global warming hasn’t burnt us all to a crisp).

Here’s the thing…

Selling is a human sport.

AI will never sell better than flesh n blood humans.

Selling requires connecting with your readers on an emotional, psychological and human level.

You must dig deep inside your reader’s hearts, uncover their biggest EMOTIONAL problems and desires, and paint an HD clear vision of how your product/service can help them overcome their challenges.

That’s why this skill is so valuable to companies and why they will pay you an arm and a leg to write sales copy for them.

If you can pick up this life-changing skill…

You are UNTOUCHABLE from AI.

You truly hold the janitor’s key to a new life filled with freedom, fun and wealth.

 

Will AI Replace Copywriting? Is Copywriting Dead?

Copywriting is not dead.

It never will be.

In fact, copywriting is only rising in demand.

Why?

Because there are more ways than ever before for companies to communicate with their customers.

You see, over the last few decades, there has been a baby boom of new social media, ad platforms and marketing channels for companies to reach and sell to their audiences.

Plus, more companies are shifting to an online presence.

This means…

They’ll need more copy & content to share across the dozens of different platforms they use.

 

How to Make Out Like a Bandit In The Next Decade

 

So many copywriters are worried about AI and chatGPT taking over their jobs.

This is foolish.

In fact, I believe it’s one of the BEST times to get into copywriting.

Because REAL copywriters, who know how to sell and can get results for their clients, will be a luxury.

They will be EXTREMELY RARE.

I believe that copywriters who do NOT use AI, will have a SERIOUS advantage over their competition (now, and even more so in the near future).

The vast majority of copywriters and companies are absolutely murdering their imagination, creativity and critical thinking.

When you are one of the lone copywriters left who doesn’t mindlessly plug in prompts to a robot, you will stand out from the crowd and attract clients to you like a magnet

If you take the time to learn, practice and write direct response copy (the stuff that sells), and continuously improve your skills & knowledge, you will be so far ahead of everyone else it won’t be funny.

 

When Should You Use AI?

I think copywriters who rely on AI to write their sales copy are making a GRAVE MISTAKE.

However:

There are several ways I use AI to help me write better content and grow my freelance business.

I use AI (mainly chatGPT) to help me write content like social media posts and blog posts.

AI writes the first draft. Then, I improve upon it by using my copywriting knowledge and unique writing style.

Also…

I use a handful of AI tools and apps to help me get more done, in less time.

You can learn all about them by reading these 2 blog posts:

10 Best Copywriting Apps in 2023 for Copywriters (Work Smarter, Not Harder)

13 Best Tools for Copywriters to Make More Money, In Less Time

 

The Future of Copywriting & AI

 

The future is VERY bleak for “copywriters” who don’t understand salesmanship and direct response copywriting.

They will probably go the way of the dinosaurs in the next 5 years.

But for copywriters who DO understand how to sell and get results for their clients?

These elite copywriters will make out like bandits during the “AI takeover”.

To ensure you are prosperous, learn how to write direct response copy.

 

Conclusion

Don’t listen to “will ai replace copywriters” the hype.

Instead, improve your direct response copywriting skills.

If you constantly spend time learning, practicing and writing direct response copy, you will have a very successful and fulfilling copywriting career.

Want daily copywriting tips to help you explode your income? Go here: