This was painful as splinters to watch.

Last night, I watched the Celtics blow a 12-point lead, late in the 4^th quarter.

They haven’t learned their damn lesson.

Been coughing up BIG leads, late in games, all darn season long.

The reason?

They play not to lose.

Back a few years ago, when I was a feen for self-improvement books, I stumbled upon Psycho Cybernetics, by Dr. Maxwell Maltz.

This book is a real gem.

Because it teaches you how to achieve your goals by changing your self-image via visualizations.

Anyways, the Doc talked about how to become “clutch” and win when it matters most.

More specifically, the “winning mindset” to have when the game’s on the line.

The mindset?

Play to WIN.

Picture achieving your goal, in your mind’s eye, BEFORE your “big game.”

For example:

Visualize closing your copywriting client with confidence and ease, the night before a big negotiation.

Do this, repeatedly, and I guarantee this will help you close more deals, almost overnight.

Why?

Because you’ll view yourself as a stone-cold closing machine. You’ll feel the electric confidence & swagger of a millionaire copywriter raging through your body.

And, for a big juicy bonus, you will remove all need from the sale.

Neediness is one of the deadliest sales killers.

But don’t worry, because, for those of you who are Copy Kings members, you have my secret remedy for building your “winning mindset” and removing all whiffs of need.

To learn more about this bonus, and the 6 other bonuses included when you join Copy Kings, go here:

https://www.jeremymac.com/pages/copy-kings

 

To your success,

Jeremy Mac

I’ll never forget this true story Ben Settle (email gawd) told on his magnificent podcast – Antiprenuer.

He was talking about how to deal with critics.

(He calls them trolls.)

Anyways, he shared a story about how Howard Stern (legendary talk-radio show host) gave one of his “trolls” the bidness, live on air, for all ears to hear.

The troll wanted to give Howard his unsolicited advice on how to run his show.

Howard cut him off before he could finish.

And went on a wild rant about how if he had listened to the average person’s advice (like the caller's) he would have never been such a success.

After all, there’s only a small handful of successes out there and Howard is on the elusive Mount Rushmore in his industry.

Now think about this:

Why would someone who’s striving to be the best at what they do… listen to… or worse… follow the advice from the average joe… who has never been close to where they’re at or want to go.

The same is true with any worthy goal you’re trying to pursue.

You should NEVER listen to the advice of sheep.

This goes triple for copywriters.

Because as a copywriter, there’s really ONLY ONE “group" of people you want to listen to.

No. It’s not your friends, family, other copywriters or EVEN YOUR OWN CLIENTS.

Everything you do in copywriting should be focused on your client's customers.

AKA the people you are writing to.

Because to be a successful copywriter, you must help your clients (or company) make more sales.

But in order to do so, you must find out what THEIR customers want, then give it to them via your copy.

This is important because you are writing to your client's CUSTOMERS, not your client.

If you're a client is worth a darn, they'll be more than willing to pay you whatever you ask for, IF you are able to help them grow their business.

And when you are able to turn their leads into customers with the words you write - you have the midas touch.

You can command top fees.

You can work from wherever you want.

You choose the clients you want to write for.

Sound good?

Then become a Copy King member TODAY and I'll show you how

https://www.jeremymac.com/pages/copy-kings

To your success,

Jeremy Mac

I have a friend who’s a copywriter.

She’s TERRIFIED of selling.

She gets a lot of anxiety over being perceived as a pushy “snake oil saleswomen" in her copy and when selling her copywriting services to clients.

My thoughts?

She does not know what REAL salesmanship is.

Because, if she did, she would not only not fear selling, but she would look forward to & ENJOY selling.

Here’s why:

I got into this business because I wanted to help copywriters (you guys & gals) achieve their BIG copywriting goals.

Now, I’ve been studying, practicing and writing copy for the last 4 years, and I knew I could provide a TON OF VALUE to aspiring & struggling copywriters.

That is what selling is all about.

Providing value to your clients.

Figuring out the specific problems that your TARGET audience is experiencing and then giving them very valuable SPECIFIC SOLUTIONS to steer them away from pain and push them towards pleasure.

Think:

Why did YOU get into copywriting?

Sure, the money can be great.

But I think a lot of copywriters learn this skill because they WANT TO HELP PEOPLE ACHIEVE THEIR GOALS.

They FEEL AWESOME when they help their client make more sales and change more lives (assuming you're writing for legit businesses) through the copy they write.

So:

If you know you can provide value to your clients (by helping them grow their business), then why would you cringe at helping them do so?

You should be ecstatic about “selling” to them, because you are changing their lives (and their customers' lives) for the better.

However:

If you want to change your clients’ lives, first, you must be able to attract them to you and sell your services to them effectively.

My monthly membership, Copy Kings, shows you how with Zues strength:

A BIG chunk of the trainings I send to your inbox each month have to do with getting freelance clients. Especially, how to attract them to you, instead of bombarding them with emails and phone calls.

To your success,

Jeremy Mac

Over my copywriting career, I’ve worked in dozens of different industries. And virtually every industry I’ve worked in, there’s always “gurus” & “coaches” teaching entrepreneurs how to stand out from the competition.

I think they make it waaaay too complicated.

Here’s why:

Let’s say you’re going to a Red Sox game at Fenway Park (Red Sox’s home field) & they’re playing the Baltimore Orioles. Everyone there is wearing Red Sox jerseys (blue & red colors).

Now, lemme ask you this:

How would YOU stand out in this crowd?

It’s simple.

Wear different colors.

Wear a Baltimore Orioles jersey (orange & black).

Viola – case solved.

You are now standing out amongst the crowd.

Believe it or not, it’s as simple as this when it comes to standing out from other copywriters.

Look around at what everyone else is doing in your industry and take a sharp 180.

Do the exact OPPOSITE.

They zig, you zag.

Earl Nightingale (one of the greatest success coaches of all time) had an Einstein-smart, yet stupidly simple concept related to this.

He said:

If you want to succeed, simply do the opposite of everyone else.

This works like a charm because most people enter business (any industry but especially copywriting) the same way they enter a new high school.

They try to fit in.

They follow the crowd like blind sheep.

But the crowd is NEVER successful.

It’s the few smart folk who DEVIATE from the crowd, and do things differently, who end up massive successes.

After all, if the crowd knew the answers, then 95% of people would be rich and only 5% would be poor.

But life does not work this way, muchacho.

If you want to be in the top 5% of copywriters who achieve massive success, you must do things differently from the 95% of starving writers.  

Inside Copy Kings, I give you the tools to become the #1 copywriter in your market, fast, by doing things that virtually no other copywriter does (probably don’t even know about).

But this expands writing.

I teach you how to ATTRACT a flood of copywriting clients to you, by standing out, so you can take on more gigs and make chunks of money - WITHOUT leaving your house.

Sound good?

Become a Copy King TODAY:

 https://www.jeremymac.com/pages/copy-kings

To your success,

Jeremy Mac

I love copywriting.

But…

I HATE trolls.  

Aka:

Low-class, rude, micro-managing, cheap-butt clients who waste your valuable time & treat you less than mud.

However, over the years, I’ve picked up some heavy duty troll repellents.

And, one of my favorites is, the power of blocking.  

Here’s what I mean…

I’ve been reselling sneakers (mainly Air Jordans) online for the last 3 or so years.

And, lemme tell ya, there’s a LOT of turd-green trolls stomping around on these sites.

The best way to rid em?

Ignore em.

Whenever I get a whiff of troll slime, I instantly block them.

I do this in my freelance copywriting business too.

But instead of blocking, I take it a step further...

I REPEL.

I repel troll clients before I even start the sales process with em.

This way, I don't waste a minute of my precious time and earn a whole lot more green stuff because I ONLY focus on writing for HIGH-QUALITY and HIGH-PAYING clients.

You can do the same.

Here's how:

Figure out WHO your DREAM CLIENTS are.

Take some time and whip up all the qualities of your fav clients that you’ve worked with in the past.

AND...

ALSO...

Jot down all the negative qualities of your worst clients (trolls).

Once you know WHO you want to attract, you must figure out WHERE they are and HOW to bring em to you.

The beauty of this is, you bring your dream clients to you through very SELECT messaging that ATTRACTS them… AND… very select messaging that REPELS everyone else you do NOT want to work with.

Once you get good at this, repelling rotten trolls becomes second nature.

If you want to get good at this today, join my monthly membership - Copy Kings:

https://www.jeremymac.com/pages/copy-kings

Join TODAY and I'll show you how to ATTRACT your DREAM clients & pull em to you with hulk like force… while repelling the blood sucking mosquito trolls.

When you only deal with dream clients, life gets exciting, fun and a LOT more profitable.

To your success,

Jeremy Mac

Pop’s not feeling well.

He’s had a bunch of issues over the last few years:

Passed out during a walk (had to rush home and carry him into my car).

Random crying spells.

Lots of fatigue.

And more that I’m not gonna mention here.

This bothers him.

But what bothers him even more is, every time he goes to the doctors (and hospital) he always gets the same answer:

NOTHING.

They NEVER find anything wrong with him.

And every time he comes home from the docs, he’s in a frumpy mood (don’t blame him).

Well, today was different.

He just got back from the doctors and he’s as happy as a clam.

I asked him what they found.

In plain English:

NOTHING.

Then why was he so happy?

Because the doctor listened to him.

Took him seriously.

Really cared about his situation.

And gave him a bunch of tips and future tests lined up to figure out what’s wrong.

Often, I’m asked what copywriters can do to separate themselves from the competition.

My answer:

Superior service.

Superior service allows you to slay lions.

You might not be the most knowledgeable or experienced copywriter, have the most impressive portfolio or sold millions worth of clients' products and so on.

BUT…

If you provide your clients with superior service, and constantly look for ways to go above n beyond for them (and only them) – you will reign king over your market – EVEN if you’re up against more experienced, big name copywriters.

The best part is…

It doesn’t have to be anything big.

Superior service can be simply responding ASAP to their questions... or sending them a box of chocolate or bottle of wine... or congratulating them on a recent company achievement.

Little splashes move oceans, my friend.

If you’d like to make BIG WAVES in your copywriting career, make sure you subscribe to my exclusive membership - Copy Kings:

https://www.jeremymac.com/pages/copy-kings

 

To your success,

Jeremy Mac

I’ll never forget my reaction to the movie Prestige.

It had one of the craziest endings of all time.

Long story short:

2 magicians have a long, nasty rivalry against each other.

One magician keeps beating the other and he couldn’t figure out why.

SPOILER ALERT – the movie ends with one magician framing the other for murder and the magician is hung.

Days later, the living magician is killed by his “dead” rival.

How?

Because his rival had a twin.

That’s how the magician was able to do the impossible (would be impossible if it was only one man).

You too can do the same with your copy.

And you won’t need a twin.

No. if you do what I’m about to show you, you’ll be able to perform magic acts with your copywriting, leaving your competitors scratching their heads in awe.

Here’s what you do:

Whoever you're writing for, study their target audience so intensely that you know them better than you know yourself.

Bury yourself inside their minds, know every thought they think, every emotion they feel, every experience they go through.

And let this knowledge pour out into your headlines, subject lines, bullets, CTA's... every piece of copy you write.

Do this for each copywriting gig you get, and I GUARANTEE you will be flooded with business within the next year.

If you'd like to shortcut your success as a top-paid copywriter, me thinks you should join my inner circle for thriving copywriters - Copy Kings:

https://www.jeremymac.com/pages/copy-kings

 

To your success,

Jeremy Mac

I’m in pain.

Ears been bothering me for over a week (feels like a spider’s crawlin around).

This has happened to me many times.

For years, I would go to the doctor with an earache. Guess what?

They never found anything wrong.

Felt like a legal magic act.

Then, while at the dentist, they noticed how one side of my jaw was pushed over and rubbing up against the side of my face. The same side as the ear that’s been bothering me.

Their response?

It’s likely TMJ.

Been wearing a mouth guard at night ever since. Helps a lot. Plus, whenever my TMJ flairs up, I do some handy dandy facial exercises.

Point is:

In order to overcome a problem, you gotta know the ROOT CAUSE.

The REAL root cause of your pain.

If you’re freelance business is hurting like a teenage breakup, then I can 99.97% guarantee that you have a lead generation problem.

You see, a big problem copywriter's face is not being able to generate enough leads, on a steady basis.

While this is an issue, the BIGGER ISSSUE is not generating enough QUALITY leads.

Quality leads that are actively looking to hire a copywriter, have an urgency to do so, can AFFORD your rates and already understand the importance (benefits) of using a copywriter.

Get these types of hot leads, on a regular basis, and you will explode your copywriting success.

Want to learn how and where to find these types of clients?

Want to learn how to become a 6-figure copywriter?

Then join my exclusive membership - Copy Kings:

https://www.jeremymac.com/pages/copy-kings 

To your success,

Jeremy Mac