If you dream of becoming a copywriter, I’ve got exciting news for you…

Copywriting is one of the fastest careers to break into in 2023.

You can realistically learn the basics within a few short months.

After:

You can potentially start writing for paying clients RIGHT AWAY.

Unlike traditional jobs, there are no set-in-stone restrictions to how fast you can start writing for clients or how much you can earn.

3 reasons why:

1. You do not need a college degree
2. You do not have to climb a corporate ladder
3. You are the captain of your own ship

This last point is muy importante.

Your success as a copywriter is 100% dependent on you.

And only you.

However, to help you break into this wonderful career as quickly as possible, I’m going to reveal what I personally did to become a copywriter (and get dozens of clients) within a few short months.

If you follow my advice, you too can become a copywriter very fast and get paid handsomely for it.

I believe this is the single best way for any aspiring copywriter to break into copywriting with gorilla force (as you’ll soon see why).

Enough chit-chat, let’s get started…

 

How Long Does It Take to Learn Copywriting?

It depends…

For example…

In 2019, a year after I graduated college, I decided I wanted to give copywriting a shot.

I had an extremely hard time learning the basics and had no luck getting clients.

Unfortunately…

I quit cold turkey after 1 year of trying desperately to break in.

Then, when Covid lockdowns hit in 2020, I leaped back into the copywriting arena.

This time…

I took off like a Space X Rocket.

I learned the copywriting basics in 3 months…

Then…

I went HARD with getting clients.

Within the next 3 months, I had over 50 paying clients in my front pocket.

Before my 12-month mark, I secured over 100+ freelance gigs, worked with a marketing agency as their junior copywriter and shnagged a senior copywriting position at a real estate investing company.

Why were my results in 2019 vs 2020 so different?

It had to do with my copywriting education.

This rapid-fire experience and early success would have never been possible If I had not taken 3 months to learn copywriting… the right way.

 

What Skills Do You Need to be a Good Copywriter?

 

Believe it or not, you do not need to be artistic, creative or even a decent writer to write copy.

You really only need ONE skill.

Salesmanship.

Copywriting is simply salesmanship multiplied (instead of selling face to face, you’re selling to hundreds/thousands at a time).

By reading the 10 books I’m about to share with you, you will quickly learn the basics of salesmanship and how to apply it to your writing. Plus, you will learn how to write interesting, engaging and persuasive copy.

 

How Can You Teach Yourself Copywriting?

Most copywriters are self-taught.

At least, the successful ones are.

This may be contrary to what you’ve heard, but it needs to be said.

Stay FAAAAR away from colleges or any online program with certificates claiming to “teach” copywriting.

No school will teach you how to write effective copy.

Why?

Same reason why you want to avoid reading blog posts, YouTube videos, and social media.

You want to learn from the best copywriters who have been writing for their entire careers and have made a fortune through products sold via their copy.

99.99999% of teachers at schools are NOT writing “million-dollar” copy.

They are probably not writing any copy for clients at all.

They are pure theorists.

Spouting cotton-candy fluff from their ivory tower thrones.

Instead, learn from the OGs of copywriting.

You will get the best copywriting education from reading and studying the 10 books mentioned above.

This is the quickest way to teach yourself copywriting and the safest way to ensure your success.

 

Is Copywriting Hard to Learn?

 

It was hard as rocks for me to learn copywriting in 2019.

I was extremely confused and lost in an ocean of stinky seaweed information.

I scrapped together bits and pieces from blog posts, YouTube videos, online forums and any social media platform I could get my hands on.

This made it worse…

Much worse…

All this information did was send me down a deep dark rabbit hole.

I experienced extreme information overload and analysis paralysis.

However, the second time I tried learning copywriting it was a piece of velvet cake.

Why?

Because I only read 10 books.

However, these 10 books were not written by any “modern” copywriters on the internet.

They were from some of the greatest copywriters who have ever lived.

If you learn the proven copywriting fundamentals from the godfathers in this industry, who have paved the way to riches, it is very straightforward and pleasant to learn copywriting.

Which brings me to my next point…

 

How to Learn Copywriting in 3 Months and Get Dozens of Jobs Right After

I’m going to be brutally transparent with you.

I’m going to share the exact steps I took to learn copywriting and break into this field faster than a lightning bolt.

Here goes…

The importance of learning the basics

I recommend all aspiring and beginner copywriters learn the direct response copywriting basics.

You need to learn the principles, the fundamentals, the basics of copywriting to get a really good foundation of your knowledge of what successful copy is and also what it's not.

Learn from the top copywriters in the history of this industry who have paved the way in this field and who have proven their success through the money they've made with their copy (through products sold).

This is the most important step when starting out because this is going to lay the groundwork for everything else you do in your copywriting career.

If you get a good education on the principles and fundamentals of what makes successful copy, you'll be building your career off on the right foot and this will help you with everything you do later on.

You can think of it like building a house.

You're laying the foundation.

If you mess up the foundation, the house is going to crumble.

It's the same with your career.

You need to learn what makes good copy and to really understand the fundamentals and the laws of copywriting, salesmanship, marketing, and human psychology, at a DEEP level, which these 10 books are going to cover in full detail.

So many copywriters struggle because they skip this do-or-die first step.

They never truly learn the fundamentals of copywriting.

This curses them from the beginning and almost guarantees low-paying gigs, mediocre writing and mountain-high obstacles throughout their entire (short) careers.

All of which COULD be avoided IF they learned the basics BEFORE trying to get clients.

 

The Top 10 Books to Read

The main reason I was able to break into copywriting so fast and secure so many clients right off the bat is that I felt confident in my copywriting skills.

I was confident that I could provide extreme value to my clients.

This was only possible because of the knowledge and wisdom I learned from these 10 books.

They are all written by top copywriters who have had a tremendous impact in this field.

Here they are:

1. The Boron Letters by Gary Halbert

2. The Adweek Copywriting Handbook by Joseph Sugarman

3. How to Write a Good Advertisement by Victor O. Schwab

4. Scientific Advertising By Claude Hopkins

5. The Ultimate Sales Letter by Dan Kennedy

6. Ogilvy on Advertising By David Ogilvy

7. Tested Advertising Methods By John Caples

8. Cashvertising By Drew Eric Whitman

9. The Copywriter’s Handbook By Bob Bly

10. Kick-Ass Copywriting Secrets of a Marketing Rebel By John Carlton

Within the first 3 months of my copywriting education, I read these books twice.

The first time, I just read for enjoyment.

The second time, I took very detailed summaries (which I give away to Copy Kings members as a juicy bonus for subscribing).

In addition to reading these 10 books (twice), I practiced my copywriting skills.

Top Copy Practice Exercises to Quickly Write Like a Pro

Along with learning the basics, you also want to practice what you are learning.

This will help you understand how to write successful copy at a deeper level.

There were 3 main copywriting exercises I practiced, each day, to quickly build my skills.

1. Read, analyze and handwrite successful ads

I learned this “technique” from Gary Halbert.

He recommended reading successful ads out loud, writing them out by hand and analyzing them.

Break them down, line by line, and figure out what made them so successful.

Why did they use this particular word? What psychology and emotional triggers are at play? What are the core benefits? Etc.

By doing this, you will quickly gain a very deep understanding of the selling process through the written word.

To learn more about how to do this, read this blog post.

I cover these 3 copywriting practice exercises in full detail.

2. Feature, Benefit, Ultimate Benefit

Benefits are one of the most important elements of copywriting.

To become a successful copywriter, you must be a genie at writing mouthwatering benefits.

This copywriting practice exercise helps you become a pro at turning boring features into irresistible benefits that open wallets.

I cover how to do this in this blog post.

However, here’s the short version:

1. Find a product on Amazon you want to write about.
2. Copy and paste 3-5 features of this product into an Excel spreadsheet.
3. Write benefits per feature
4. Then put your benefits under the “so what” microscope. Meaning: What does this benefit DO for your reader? What’s the ultimate benefit?

3. 4 Us headline practice

This is where you turn dull headlines into attention-grabbing headlines by using the 4 Us headline technique.

The 4 U’s headline formula:

Ultra-specific – specifics are more believable and interesting.

Unique – what’s unique grabs our attention. This is why clickbait articles get read, even though we KNOW they are going to disappoint us. (don’t clickbait your readers but you can write unique headlines as long as you pay it off early in your copy).

Urgent – urgency makes us take ACTION NOW (and read from headline to CTA).

Useful – the biggest benefits of your client’s product or service.

I applied this headline formula to existing headlines online.

Open your internet browser.

Now, look at the online articles below, like this:

Choose some headlines you want to improve upon.

Write a new headline for each U.

 

Your 2-Step Gameplan for Learning Copywriting in 3 Months or Less

If you’re serious about becoming a copywriter, you must learn the basics.

Here is a quick game plan to follow over the next few months as you learn this life-changing skill.

1. Read 25+ pages, each day, from the above 10 books.

2. Practice the 3 copywriting practice exercises (mentioned above).

• Read, analyze, handwrite ads – strive for 1 ad per day (can break up if it is a long ad). This will take you around 30 minutes per day.
• Features/benefits exercise – one product on Amazon per day. Write for 3-5 features. This will take around 10 minutes
• 4 Us headline practice – 1 headline per day. This will take 5-10 minutes.

Total time per day:

Copy practice exercises = 50 minutes

20+ pages = 1hr

Around 2 hours per day.

If you devote at least 2 hours to learning copywriting, you can easily pick up this skill over the next for months.

The more time you spend, the faster you’ll learn.

After you’ve completed these 10 books (twice, notes second time), you’ll be more than ready to start getting clients.

Once you’re ready to start reaching out to clients, read this blog post.

 

Conclusion

“How long does it take to learn copywriting?”

3 months from now, you can realistically feel confident in your skills and provide real value to your clients.

Be careful:

This is the most important step in your copywriting career.

If you mess this up, you could waste years (like I did) and lots of money.

Follow the golden tips I’ve laid out for you in this post and run all the way to the bank with them.

Want more tips on how to learn copywriting and break into this field faster than a bullet? Enter your email below:

 

 

Is copywriting hard to get into?

Is copywriting hard for beginners?

Is copywriting hard to earn money in?

4 years ago when I started copywriting, I had all of these questions rattling inside my brain like a pinball.

After years of muddy trial and error, I’ve discovered the answers.

In this blog post…

I’m going to answer 4 of the most common questions I’m asked by newbie copywriters and give you 10 insider tips to help you transition from complete beginner to seasoned pro.

 

The 4 Most Common Questions Beginner Copywriters Ask (PLUS No Bullcrap Answers From a “Been There, Done That” Copywriter)

#1. Is Copywriting Hard to Learn?

It can be.

For example…

In 2019, I tried getting into copywriting. I spent around a year trying to learn the basics. I struggled HARD and quit as a result.

But…

In 2020, when Covid first hit, I jumped back into copywriting. This time, I learned the basics VERY FAST – in under 3 months.

The key to learning copywriting fast is to learn less.

Quit searching “how to become a copywriter” online.

Ditch the blog posts, YouTube videos and social media groups & forums.

Instead…

Pick up 10 copywriting books.

Read them, study them and take detailed notes.

Strive to read 25+ pages per day.

While you do this, practice writing copy.

I did this for 3 months (in 2020).

It took me around 2 hours per day.

I was very consistent and did not miss a single day.

After, I was able to get dozens of clients within my first few months and establish myself as a professional copywriter.

It CAN be easy to learn copywriting IF you learn the basics and build a solid foundation of your knowledge and skills.

I wrote an entire blog post about how to learn copywriting, the right way, as quickly as possible.

It covers the 10 books I read and the exact copywriting practice exercises, in full step-by-step details.

 

#2. Is Copywriting Hard to Earn Money?

Copywriters CAN earn 6-figures or more, relatively quickly compared to other professions.

However, the key to earning money is to make your clients money.

The entire purpose of copywriting is to get results (sales) through the words you write.

In order to do this, you must learn copywriting and build your skills.

Then, after you feel confident in your selling abilities and can provide value to clients, you can earn money VERY FAST.

For example, after learning the basics for 3 months, I got 50 paying clients within the next 3 months (earned a couple thousand per month). Then, I signed a 6-month contract with a marketing agency, making around $20/hr. After that contract ended, I worked as a full-time copywriter for a real estate investing company on a $82k/year salary. This was all within my first 12 months or so of writing copy.

So, yes, you can definitely earn a lot of money as a copywriter.

And you don’t have to wait until your gray in the hair to experience desirable results.

But the easiest (and only) way to earn good money as a copywriter is to provide real value for your clients.

Once you can, the moon is the limit to your earning potential.

 

#3. Is Copywriting Hard for Beginners?

Was it hard to ride a bike the first time?

Did you struggle to swish 3s the first time stepping on a bball court?

Did your brain go numb trying to learn multiplication table as a youngin?  

Point is…

Copywriting is just like any other skill on the planet.

When starting anything for the first time, it’s going to be hard.

The good news?

It gets easier and easier, the more you do it.

The easiest way to become a good copywriter, in addition to learning & practicing, is to WRITE.

The more you write, the easier it gets.

And the key to making writing easy is to make it a daily habit.

Once you form the habit of writing, it becomes automatic. You won’t have to think about what to say or how to say it, you’ll just crank words out with ease.

 

#4. Is Copywriting Stressful?

 

I personally was not stressed out when starting.

But I rarely get stressed or anxious.

However, there are a few “things” that helped relieve any potential stress.

More specifically, these 3 things:

1. Learn the basics

Running around like a confused chicken with its head cut off is very stressful. To relieve this newbie stress, learn the rules, principles and fundamentals of direct response copywriting. When you work within a proven system, you can’t go far wrong. Having a solid foundation will remove guesswork and make it a lot easier to succeed.

2. Meditate

I was meditating for about a year before I started writing copy. Before, I was stressed out like a mosquito. Mediation helps you cool down, relax and clear your racing thoughts. I ALWAYS meditate before writing.

3. Program your brain for success

Another reason why I didn’t stress out when I began copywriting is because I had been “programming” my mind for a while. How? Visualizations and affirmations. This will change your self-image and shoot lion confidence into your heart. Want to learn how to program your mind and feel as if you’re already a big-time success BEFORE writing for clients? Go here.

 

5 Insider Tips to Help You Play the Copywriting Game on Easy Mode

#1. Be Consistent

The only real secret to success is consistency.

Especially for beginners.

The biggest reason aspiring copywriters fail is because they quit too early.

They are not consistent enough with learning, writing or getting clients.

If you want to become a successful copywriter, you must show up every day.

 

#2. Only Learn Direct Response Copywriting

I don't care what kind of copy you want to write.

Social media posts, blog posts, emails, landing pages.

It doesn’t matter.

Beginners MUST learn the fundamentals of direct response copywriting.

Why?

Studying direct response copywriting will give you everything you need to be successful in any type of medium or industry that you're writing for.

Learning direct response copy will teach you the essential skills, concepts and fundamentals you need to write engaging, interesting and persuasive copy that gets read and triggers sales.

 

#3. Set Strict Deadlines

Work expands the time you give it.

For all your copywriting projects, set strict deadlines and stick to them.

Strict deadlines force you to work faster, without getting stuck.

I used to take forever to write copy. After setting strict deadlines, my writing time was sliced in half (at least).

 

#4. Writer’s Block is a Flying Pig

It’s not real.

Look…

You do not “write” copy.

You assemble it.

Your job as a copywriter is to assemble features, benefits, claims, stories, etc.

Then, organize them in the most persuasive and engaging way.

So…

The answer to writer’s block is research.

When you research your topic, target audience and the company that you're working for, it’s a breeze to write copy.

All the words will flow right out of your head, onto your keyboard.

If they don’t?

That means you haven’t done enough research.

Always keep this in your back pocket throughout your copywriting journey.

 

#5. Keep it Simple

One of the biggest reasons why aspiring copywriters quit is because they make it too damn complicated.

They get stuck in a hairy rabbit hole of information overload and perfectionism.

Don’t be a victim.

The best thing you can do when starting out is to keep it SIMPLE.

Simply read the 10 books and practice the copywriting exercises. Then, once you’re ready to get clients, read these blog posts:

 

Conclusion

Copywriting doesn’t have to be hard.

Follow the tips in this post and you can realistically become a copywriter within the next few months.

Want more copywriting tips to maximize your success? Enter your email below:

 

 

Do you know who the most ripped-off copywriter on the internet is?

His name is John Carlton.

A BIG reason why “internet gurus” swipe his copy like Swiper the Fox is because he is a master at creating copywriting hooks.

For example, check this headline out:

Can you spot the hook?

I’ll give you a clue.

Let’s remove the first line…

 Adds 50 Yards
To Your Drives Eliminates Hooks
and Slices… And Can Slash Up To
10 Strokes From You’re Game
Almost Overnight!

Pretty generic, huh?

However, by adding the first part “Amazing secret discovered by one-legged golfer”, this ad is completely different from the sea of “me-too” advertisements.

It stands out like a green thumb.

Why?

Because it is unique, snatches your full attention and forces you to read on to complete the unusual story.

This is the electric power of copywriting hooks.

However, for some reason, it’s a rare skill amongst copywriters.

But if you git gud at writing copywriting hooks, you can transform your writing skills (and career).

In this post…

You’ll discover what a copywriting hook is, how to write powerful copywriting hooks in minutes, 5 copywriting hook examples from real ads and 7 bonus tips for maximizing your copywriting hooks effectiveness.

 

What is a Hook in Copywriting?

 

As a copywriter, 80%+ of your job is to write attention-grabbing headlines that flag down your ideal reader and get them reading your copy.

Writing attention-grabbing headlines is HARD.

But...

It doesn’t have to be…

Copywriting hooks are one of your most powerful weapons for writing “killer” headlines.

A copywriting hook is a unique “twist” to a story that grabs you by the throat and pushes you to read what follows.

You’ll find these hooks in the most successful ads, online articles (think clickbait) and popular magazine covers – Cosmo, Men’s Health, National Enquirer, etc.

 

Why Should YOU Use Copywriting Hooks?

I make a habit of writing hooks in just about every headline, subject line & title I write.

Why?

Because hooks are amongst the easiest and most effective ways to grab your reader’s undivided attention and suck them into your copy.

Not only do they command attention, but they can make your entire sales message a huge success.

For example:

A ton of super successful ads base their entire ad & theme around copywriting hooks. I.E. They tell an interesting story that expands throughout their copy, into their offer.

When you pick up the rare skill of crafting killer hooks, you can bang out rockstar ads, draw attention in your industry and sell products like hotcakes.

 

How to Write a Powerful Copywriting Hook That Commands Attention

 

The best way to learn how to write copywriting hooks is to understand how John came up with his “one-legged golfer” ad.

John wrote this ad for a client in the golfing niche (he sold products teaching golfers how to improve their swing).

John interviewed his client before writing this ad. About 2 hours into this interview, his client revealed the inspiration behind his product.

Inspiration:

He was playing golf with some buddies. Then, all of a sudden, he saw a man cranking drives off the fairway like Barry Bonds.

But there was something unusual about this guy.

He only had one leg!

Aha!

As soon as John heard this, he stopped his client.

He focused on this unique story and displayed it in his headline.

The rest is history.

One of the most successful ads of all time.

Did you catch the lesson?

Great hooks come from RESEARCH.

As John Carlton says…

“Your job is to be a sales detective.”

Slap on your detective hat and do some digging.

Look for unique stories, personal info, and facts about the product you’re writing for.

For example:

Was there a unique process that went into creating this product? Does it have a backstory or any history to it? Is there an unusual feature?

Also…

A hook can be about your client.

Examples:

Why they got into business, why they created this particular product, their unique story, personal challenges they’ve faced, incredible odds they’ve overcome, and so on.

Here’s the golden key:

Find unique stories that have a “twist” to them.

And put this almost unbelieve story in your headline and make it achingly incomplete (so your reader has to keep reading).

Let’s look at some classic examples to better understand how to write powerful hooks…

 

5 Copywriting Hook Examples from Million-Dollar Ads

#1. One-Legged Golfer Ad by John Carlton

 

Now, the hook is clear.

If John left out this first line about the one-legged golfer, it would look like a clone of thousands of other ads in the golfing industry over the last few decades.

However, with this simple hook, he created an irresistible itch on his reader’s brains that needed to be scratched.

 

#2. “Boy eats own head” – The National Enquirer

 

How can you NOT read this?

This unique story wrenches on our kid-like curiosity.

It tells a unique story that is achingly incomplete.

IMPORTANT:

I want to clear the air before we move forward.

You never want to “clickbait” your readers.

This will piss them off.

The key is to make your headline & hook relevant to what you’re writing about. Pay it off quickly. If you don’t, you will make your readers angry. If you do it right, you can write kickass copy.

 

#3. "Now! Read 300 Business Magazines in 30 Minutes!" – By Eugene Schwartz

 

Eugene had a similar story behind creating this miraculous hook.

He discovered it while interviewing his client – Marty Edelstein.

This ad launched one of the most successful publishing newsletter companies in the world (Boardroom).

Its success hinges on its unique hook.

The hook:

“Read 300 business magazines in 30 minutes”.

How the heck is that possible?

If you are in this market (investing) and are reading business magazines to get the latest insider info on which stocks to invest in, you NEED this information.

 

#4. The Amazing Money-Making Secret Of A Desperate Nerd From Ohio! – Gary Halbert

 

This is a perfect example of how to write an irresistible hook.

This ad is locked around an unusual story with a twist that is targeted to the right audience.

The audience = people who want to get rich quick.

The twist = “Money-making secret of a desperate nerd from Ohio!

This story is frustratingly incomplete and almost forces you to keep reading to get closure.

 

#5. They Laughed When I Sat Down at The Piano by John Caples

If John Carlton’s one-legged golfer ad isn’t the most ripped-off, this one is.

This is one of the most successful ads of all time. Can you guess why?

The HOOK.

It grabs your attention and sucks you into the body copy by telling a fascinating, incomplete story.

Use these copywriting hook examples to craft attention-grabbing headlines.

 

Where to Find Inspiration for Creating Killer Copywriting Hooks

Here are 5 honeypots filled with potential million-dollar hooks waiting for you to discover:

1. Swipe file – create a swipe file filled with headlines that grab your attention. To start, go to swiped.co and type in some successful copywriters, like: Gary Halbert, John Carlton, Eugene Schwartz, John Caples, Gary Bencivenga, Joseph Sugarman and so on. Click on their ads and study the headlines. Find the hooks. Figure out why they worked so well. Don’t have a swipe file? This post will show you how to create one Asap Rocky.

2. Magazine covers – another treasure chest filled with million-dollar hooks are the covers of popular magazines. Like Cosmopolitan, World Wide News and The National Inquirer. You can search online or browse your local grocery store (checkout aisle). Understand this: the writers of these popular magazine’s headlines are some of the best and most paid copywriters in the game. These magazines rely on their headlines to sell millions of copies. Study the unusual hooks and stories within them.

3. Online articles - Same concept as magazine covers. Look at the titles of online articles as you scroll on Facebook, LinkedIn, Google, etc. Pay special attention to articles that got you to click on them. Again, most of these are clickbait, but you can learn a lot from them.

4. Book titles – lots of bestsellers have great hooks embedded within their titles. Like with all headlines, titles are what make or break the success of a book. Browse the best sellers and you’ll find tons of great hooks to swipe inspiration from.

5. Interview client – This last one is mandatory. The only real way you can write great hooks is to do great research. Find out what already existing stories are just waiting to be brought front and center in your headline. The best way to do this is to interview your client. Find out their unique information. This is where you will find your hooks. The above 4 resources will inspire you to write hooks in the most attention-grabbing and persuasive way.

 

7 Little-Known Tips to Help You Write Better Hooks (In Seconds)

Remember, your copywriting hooks already exist.

You just have to dig deep enough to find them.

When you do, use these 8 tips to boost your hook’s effectiveness…

1. Contrast

Contrast is what makes these hooks so effective. The more contrast you can pile on, the more successful your hooks will be. Contrast is one of my favorite “techniques” to add to my headlines and subject lines. Why? Because contrasting ideas, words and statements stand out and grab attention.

2. Curiosity

Hooks won’t be effective if you don’t stir up curiosity inside your reader’s soul. Add curiosity by making your story So incomplete that your readers MUST read your body copy to finish the story.

3. Ask questions

Questions act like giant red stop signs on our brains. They tap into our psyche. They get us to stop scrolling and grab our undivided attention.

4. Call out your readers

Make every copywriting hook laser-focused on your target audience. An easy way to do this is to call your readers out in the headline. For example, “for real estate agents who hate cold prospecting… discover how this introvert sold $5,000,000+ in homes without calling a single prospect.”

5. Make it incomplete

The more incomplete your hook is, the more effective it will be at grabbing your reader’s attention and forcing them to keep reading. Do NOT give away the ending (or any key details) in the headline.

6. Passionate sweet spot

John Carlton coined this term. It refers to talking about what your readers are interested Load up your headline with the key benefit and tie it in with your hook. Look at John’s one-legged golfer ad for inspiration.

7. Use image words

Good ads paint clear mental movies in their reader’s minds. They get them to envision themselves using the product and experiencing the benefits. Paint bright imagery by using image words – words that touch on our five senses – touch, taste, smell, hear, see. Example: “smash”, “bumpy”, “Razor-sharp”

 

Conclusion

My friend, you now possess one of the rarest powers known to copywriters.

Use your newfound powers for good and make yourself & your clients a boatload of money with attention-grabbing ads.

Want more copywriting tips to fuel your success? Enter your email below:

 

 

One of my favorite copywriters is Ben Settle.

He’s labeled a “slacker.”

Not because he’s lazy, but because he finds innovative ways to work smarter, instead of harder.

Most of the successful entrepreneurs & copywriters are also “slackers.”

They’ve ditched the old, ineffective ways of marketing, writing copy, creating products, etc. and discovered shortcuts to make their workday easier and more profitable.

Nowadays, it’s easier than ever before to work smarter.

There are so many AI tools out there for copywriters to write faster, edit more effectively, and improve their copy, without wasting a lifetime behind a screen with blood-stained eyes & a throbbing headache.

In this blog post…

I’m going to reveal the 5 main benefits of using copywriting apps and the 10 best copywriting apps to help you make more money, in less time.

 

5 Main Reasons Why You Should Use Copywriting Apps

#1. Improve clarity

One of the most important things in copy is to make your message crystal clear to your target audience. Use simple, easy-to-understand language that anyone can quickly grasp. Many copywriting apps can help you achieve this. They act as a fresh pair of eyes and give you tips for simplifying your message.

#2. Save time

I don’t use AI to write copy, however, I do use copywriting apps to edit. Copywriting apps have saved me hours (per project) on the tedious and time-sucking editing process. These apps help you with grammar, punctuation, and sneaky writing errors. Without these editing tools, you could waste days editing copy for every assignment.

#3. Write on-the-go

Cloud-based copywriting apps let you access your work from anywhere, making it convenient for you to work on the go. This convenient accessibility ensures that you can stay productive whether you're in the office, at home, or your local coffee shop.

 #4. Aspirin for copywriting migraines

These copywriting apps help relieve common copywriting frustrations, like: running out of ideas, editing grammar, trying to find the “perfect” words to use, etc. After using them, you will no longer have the urge to smash your laptop against the wall.

#5. Maximum profit, in minimum time

These copywriting apps are designed to help you write more successful sales copy, in far less time than it currently takes you.

 

10 FREE Copywriting Apps to Instantly Improve Your Writing

#1. Grammarly

This copywriting app is a godsend.

It completely eliminates the grueling editing process.

Instead of editing for grammar, punctuation, and spelling errors… I simply copy and paste all my writing into Grammarly.

In seconds, it shows grammatical errors, suggests better word choices, and gives tips on writing in a more engaging tone.

This copywriting app is your personal copy editor.

In addition to grammar, it helps you with clarity, engagement and delivery.

It takes me about 5 minutes to edit THOUSANDS of words – whether it’s emails, landing pages, Facebook ads, and so on.

If you aren’t already using Grammarly, you’ll want to fix that – TODAY.

 

#2. Hemingway Editor

It’s no secret…

Your writing must be easy to understand by the majority of your readers.

If not, nobody will read your copy.

The goal is to make your writing readable to a 5^th grader.

The Hemingway App is the easiest way to achieve this.

Simply copy and paste your text into the app.

In seconds, you’ll get helpful tips and advice on how to make your message clearer, more engaging and easier to understand.

Hemingway improves the readability of your copy, by highlighting complex sentences, suggesting simpler alternatives, and offering a readability score to help you hit that 5th-grade level.

 

#3. ProWritingAid

This is another great tool for the editing process.

ProWritingAid is an all-in-one writing tool that checks your grammar, style, and readability.

I like the in-depth reports and analysis it offers.

This tool helps you write more engaging copy for your target audience.

It helps you turn decent writing, into irresistible copy that gets read and acted upon.

 

#4. Scrivener

If you're writing long-form copy like ebooks, whitepapers, or reports, Scrivener is your trusted alley.

It's a powerful organizational tool, designed to make the writing process smoother than a baby’s forehead.

This copywriting app helps you structure your work, manage research, and keep everything in one place.

 

#5. CoSchedule Headline Analyzer

Headlines are probably the most important element of copywriting.

A good rule of thumb:

Focus the majority of your time on writing headlines. I write dozens before whittling down on the winner.

However, you can spend less time, and remove guesswork, by using this handy copywriting app.

CoSchedule Headline Analyzer helps you crank out attention-grabbing headlines with ease.

It evaluates your headlines based on key factors like persuasiveness, length, and language. And gives you helpful tips and insights on how to improve your headlines.

In no time, you can create attention-grabbing headlines that reach out and grab your audience’s eyeballs and suck them into your writing.

 

#6. Evernote

For copywriters, ideas are worth a king’s castle.

Unfortunately, ideas are like slippery fish.

If you do not write them down, the moment they pop into your noggin, you’ll likely lose them FOREVER.

Solution?

A digital notepad.

With a notepad app, you can write down ideas the moment they strike and carry your ideas with you, everywhere you go.

I like Evernote the best.

Why?

It is extremely easy to use.

It keeps your ideas and thoughts organized and easily accessible for later use for copywriting projects.

Plus:

It’s easy to edit the layout and design to your personal preferences.

You can easily sync this app across your devices (desktop, laptop and phone) to ensure you never miss a creative moment or lose a breakthrough idea.

 

#7. OneLook Reverse Dictionary

Stuck searching for the right word to use?

OneLook Reverse Dictionary helps you discover million-dollar words, like clockwork.

Simply type in the word you want to improve and viola:

You now have hundreds of adjectives, nouns, verbs, slang, adverbs, at your fingertips.

This app guarantees you will never be stuck with boring, repetitive words.

The result?

Engaging, persuasive copy that paints a bright vision in your reader’s minds and motivates them to buy.

 

#8. WritingHabit

Want to become a better copywriter?

Write more copy.

Even better…

Make a habit of writing daily.

WritingHabit is your personal writing habit coach and accountability buddy.

It sets goals, tracks your progress, and hands you helpful insights into your writing habits over time, pushing you toward a consistent and productive writing routine.

 

#9. Readable

Want to make your writing more engaging and readable to your core readers?

Readable will help you achieve this with ease.

Readable helps you fine-tune your content, making it engaging and understandable across various reader demographics.

It analyzes sentence length, syllable count, and overall structure.

 

#10. Canva

This is probably the easiest and most fun app I’ve ever used.

A major key to writing effective copy is providing your readers with eye relief.

A great way to provide eye relief is to break up your text with captivating images.

Suck at graphic design?

Canva to the rescue!

You can craft eye-grabbing images with simple drag-and-drop features.

Plus, Canva gives you thousands of copyright-free images. 

In minutes, you can create impressive images to use in your copy.

 

Conclusion

Work smarter, not harder.

Use these 10 copywriting apps to improve your writing and earn more money, in less time.

Speaking of earning more, in less time…

If you want to become a top-paid copywriter in months instead of years (or decades), enter your email below:

 

 

Over the last 4 years, I’ve tried HUNDREDS of different copywriting tools.

Some have made my life easier.

Others have pierced big splinters in my round buttocks.

After lots of trial & error, I’ve discovered some of the best tools for copywriters.

More specifically, 13 tools that have made a BIG difference in my writing.

FOUR reasons why you should use these copywriting tools.

#1. Save time

These copywriting tools can shave hours off your writing. You can shortcut the researching, writing and editing process – saving you bundles of precious time.

#2. Improve your writing

Each copywriting tool is designed to quickly improve any piece of copy you write. By using them in your writing, you can turn a dull message into a persuasive sales machine.

#3. Removes headaches

These tools for copywriters act as aspirin for common copywriting headaches. Like: editing grammar, coming up with big ideas, market research, etc. After using them, you will no longer want to smash your head against your keyboard.

#4. Boost your income

These little-known tools for copywriters will help you write more effective copy, in less time. Which will open up glorious opportunities to earn more money.

This post is valuable because I reveal the exact tools I use when writing copy. I’ve broken down each step in the copywriting process and have provided useful tools to help you maximize your success during each phase. All of these copywriting tools are free.

 

6 Free Copywriting Tools for the Research Phase

Believe it or not, I spend 80% of my time on research for every copywriting project I take on.

Why?

Because you do not write copy, you assemble it.

But first, you must find the right “building blocks” to assemble.

Research is the first crucial step to writing killer copy.

Here are the exact tools I use for researching my products, markets and competition.

#1) Conduct online surveys

Online surveys are your best friend. You can find invaluable answers straight from your market’s mouth. They will often tell you EXACTLY what they want you to write about.

Here are my 3 favorite survey sites to use:

• Qualaroo
• SurveyMonkey

• Lucky Orange

Simply copy and paste your market research questions and uncover the gold that awaits.

 

#2) Reddit

This is my favorite market research tool for uncovering the emotional hot buttons of my market.

You can usually do all your market research on Reddit.com alone.

Simply type your market’s keyword into Reddit’s search bar.

I.E., if you’re market is golfers, type in “golf”.

Reddit is a copywriter’s dream come true because your target market is already gathered together and communicating with each other.

The real reason why Reddit is a superior market research tool is because users often talk “un-filtered” about their problems, fears, desires, etc.

I’ve created successful ads, headlines, and sales pages, solely off the comments from Reddit groups.

 

#3) Google search

You can also dig up gold by typing a market research question into Google.

Simply search a question and add your niche

For example:

 “What makes golfers angry?”)

Click on relevant answers. Pay special attention to answers from your market and not some random blogger.

 

#4) Google Keyword Planner

What is your market searching for online? What are they interested in? What problems are they trying to solve?

Google Keyword Planner holds the answers.

Type in relevant keywords and keyword phrases into this tool.

Look at the monthly search volume (set it to most popular searches). This will give you a good idea of what your market is searching for and interested in.

 

#5) AnswerThePublic

AnswerThePublic is a great copywriting tool because it gives you dozens of the most popular questions your market is asking online.

Simply type the keyword into the search bar.

In seconds, you’ll have hundreds of questions your market is asking.

#6) Facebook ad library & Google ads

Study your client’s competition.

What offers are they using? What is their USP? What emotional triggers are they using? What key benefits are they targeting?

Get inspiration from the competition and see if you can add/improve upon what they have.

My 2 favorite tools for copywriters studying their competition are Facebook Ad Library and Google Ads.

Facebook Ad Library:

Go to Facebook Ad Library.

Type your competition’s company name or a relevant keyword. You will find a bunch of ads run by your competition. Study them and get ideas.

Google ads:

Go to google.com. Search relevant keyword phrases, topics or your competition’s brand. Then, Browse the first 2-4 promoted links at the top. Study their copy and get inspiration from them.

 

2 Free Copywriting Tools for Getting BIG IDEAS:

#1) Swipe files

A copywriting swipe file is a “virtual library” where you store proven sales, marketing and copywriting pieces.

Use copywriting swipe files as inspiration.

Swiped.co is my favorite copywriting swipe file because it’s extremely easy to use and has tons of great direct response copywriting examples (new and old).

Plus, it provides helpful tips & insights on most of the ads.

Use this copywriting swipe file to get big ideas to use in your writing.

 

#2) The news

The news is another great resource for getting big ideas to use in your writing.

I use the Apple News app.

Use whatever news app makes sense for you.

The reason why news is great for getting ideas to write about, is that it covers the latest current events.

When you use current events in your copy, you are “entering the conversation in your prospect’s mind.”

Big news stories or industry news are currently on your readers’ minds.

They are “water cooler” conversations with coworkers, friends and family.

By tapping into what your readers are already thinking and talking about, you can grab their attention and keep them interested throughout your copy.

 

5 Free Copywriting Tools for the Writing Process

#1) Alarm clock app

Whenever I write, I set a 33.33-minute timer on my phone.

Why?

Because setting strict deadlines forces you to write FAST.

I learned this trick from Eugene Schwartz (copywriting legend).

I write until my timer goes off. Take a 5-10 minute break. Then, repeat the process until I’ve finished my writing assignment.

Try it out, you’ll be shocked by the results.

 

#2) Grammarly

Believe it or not, I SUCK at grammar.

My Word document is flooded with red error marks in just about every paragraph I write.

Doesn’t matter.

Because I can simply copy and paste all my work into Grammarly.

Then, it shows me all the grammatical errors I’ve made, plus quick fixes (with a click of a button).

This tool is a godsend. Without it, I’d need to hire a copy editor.

IMPORTANT:

Don’t blindly follow everything Grammarly suggests. Use your own judgement as a copywriter. I always change the red grammatical errors (blatant spelling errors). However, I am cautious with the other suggestions it gives me. Why? Because I prioritize the flow and sales message over perfect grammar.

 

#3) Hemingway app

Copywriting greats like Joseph Sugarman recommend that you write at a 5^th grade level.

Why?

Because you want to make your message simple, clear and easy to understand to the majority of your readers.

Right before I submit my work, I run it through the Hemingway App.

Simply copy and paste your writing into this app.

It will give you suggestions on how to simplify your writing.

 

#4) Canva

I usually don’t design ads or websites.

However:

I’ll use Canva to quickly create images, lead magnets and ebook covers.

This app is magic.

You can quickly create impressive designs and graphics with a click of a button.

No design skills or artistic abilities needed.

Having graphic design skills can give you a big advantage for copywriting jobs and freelance gigs.

By taking a few tutorials on Canva and playing around with it, you can whip up impressive designs in no time.

 

#5) Merriam-Webster.com

I use this copywriting tool all the time. It is helpful for finding power words to replace boring, overused words.

I like to use the synonyms feature to switch up the language and make it more impactful.

Simply type in the word you want to change, and you’ll find lots of helpful suggestions.

 

WAIT! No AI tools for copywriters?! What about [Include long list of robots]??

On the rare occasion, I’ll use ChatGPT to help me whip up some content.

However, I do not use it for writing ANY copy.

I have tried it in the past and was horrified by the results.

I strongly suggest YOU stay FAR away from AI writing tools (any tools where you have a robot write for you).

This has nothing to do with pride or ego as a writer.

Frankly, I’d use a robot to write my copy in a heartbeat IF it would help me sell more effectively.

Unfortunately, I don’t think that will ever be the case.

Why?

Because selling is a human & emotions sport. It requires connecting with your customers on a deep level. Bonding with them. Understanding them. Uncovering their deepest darkest secrets. And hitting all the right emotional triggers. Robots don’t have emotions… empathy… or a heart.

I believe that copywriters who do NOT use AI, will have a SERIOUS advantage over their competition (now, and even moreso in the near future).

You see, the vast majority of copywriters and companies are locking their imagination, creativity and critical thinking in a dark steel cage.

When you are one of the few copywriters left who doesn’t mindlessly plug in prompts to a robot, you will stand out from the crowd and attract clients to you like a steel magnet.

If you take the time to learn, practice and write direct response copy, and continuously improve your skills & knowledge, you will be so far ahead of everyone else it won’t be funny.

 

Conclusion

Alright, slugger.

These are the exact copywriting tools I use whenever I take on a new copywriting project.

Over the years, they have saved me thousands of hours, tens of thousands of dollars and many heart attacks and migraines.

Use them TODAY to improve your copywriting.

If you want to write copy like a pro and get paid like a king, enter your email below:

 

A disgusting mistake companies blindly make all the time is piling their websites, social media and ads with boring features.

This is a DEADLY copywriting sin.

Nobody buys based on the features of a product.

They buy from the emotional benefits.

What the product can DO for the customer.

One of the top copywriting skills you can have, is the ability to turn painfully dull features into irresistible benefits.

If you want to become a top copywriter and have a long rewarding career, you must be a master at uncovering and emphasizing the top benefits of your client’s products & services.

In this post…

I’m going to explain the difference between features vs benefits, give 5 examples of features vs benefits of products from famous brands and hand you my little-known “method” for turning features into powerful benefits.

 

What is the Difference Between Features and Benefits of a Product?

It’s very simple…

A feature is the characteristic & attribute of a product or service.

They describe what the product is and what it is made of.

For example, here are some features of the new iPhone 15 Pro:

• 100% recycled aluminum internal frame
• Titanium band
• Ceramic shield
• Splash, water and dust resistant material
• Super retina XDR display with promotion

Boring, huh?

On the other hand…

Benefits explain how the features of a product or service directly translate into something positive for the customer.

They answer the question playing 24/7 in your prospect’s mind - "What's in it for me?"

For example, let’s turn the iPhone 15 Pro’s boring features into exciting benefits:

Feature: 100% recycled aluminum internal frame

Benefit: Make the world a better place for your children

---

Feature: Titanium band

Benefit: A phone that’s built to last. Or… a stunning design to impress your friends.

---

Feature: Ceramic shield

Benefit: Protect your phone’s screen from devastating cracks

---

Feature: Splash, water and dust resistant material

Benefit: Use freely without worrying about damaging your phone

---

Feature: Super retina XDR display with promotion

Benefit: Watch your favorite videos in crystal clear quality without killing your battery

---

Always think in terms of what the feature will DO for your prospect.

What is in it for them?

Now that you know the difference between features and benefits of a product, let’s look at some specific examples…

 

5 Examples of Copywriting Features vs Benefits in Products from Famous Brands

#1. Allbirds Wool Runner 2

 

 

The feature is the ZQ Merino Wool.

The benefit is how it delivers lasting comfort from morning till night.

 

#2. Ridge Wallet

 

 

The feature is military-grade material.

The benefit is a wallet that’ll last a lifetime guaranteed.

 

#3. Under Armour Hustle 5.0 Backpack

 

The feature is a water-repellent finish.

The benefit is that it keeps your gear dry when it’s raining outside.

 

#4 Titleist TruFeel Golf Balls

 

The feature is the TruFlex cover.

The benefit is improved feel and control for your shots around the green… you have “all the control.”

 

#5 Crossrope Get Lean Set

The feature is the Fast Clip System.

The benefit is that you can quickly and easily switch ropes to adjust the intensity of your workouts and the effectiveness of your training.

 

How to Turn Features into Benefits Like a Copywriting Wizard (Insider Technique)

3 years ago, when I was a newbie copywriter, I discovered a foolproof method for turning features into benefits.

In no time, I became a pro at finding the main benefits of my client’s products and leveraged these benefits to write persuasive copy that hooked my readers, piqued their interest and motivated them to respond to my ads.

Here’s how to get insanely good at turning “snooze-fest” features into action-packed benefits that force your readers to dig for their wallets and pull out their credit cards…

Turning Features, to Benefits, to REAL Benefits

Step #1:

Go to Amazon.com.

Search for a product.

Then…

Open up an Excel spreadsheet (you can use Word or Notepad but Excel is more organized).

And then…

Create 3 sections at the top. Label them– Feature, Benefit, Ultimate Benefit.

Like this:

 

Step #2:

Now, add the product’s name to the left-side column. And add in 3-5 features from the Amazon product listing, below the column labeled “feature.”

When you’re done it should look like this:

 

Step #3:

Okay, now, turn each bland feature into a benefit.

Write each benefit under the “benefit” column.

Step #4:

Then, take the benefit you just created and dig deeper.

Find the ULTIMATE benefit of what the customer gets by USING the product.

I like to find this by saying “So what?” – until I uncover the REAL benefit.

Here’s an example:

Let’s say you’re doing this practice for a car.

The car is the product.

The feature you are turning into a benefit is - “oncoming car sensor.”

A benefit of this feature could be… to avoid crashes and fender benders.

But, so what?

So what that you can avoid crashes?

What’s the REAL benefit of this?

The ULTIMATE benefit (which you’d add under the last column in Excel) is that you’ll protect yourself and your loved ones from deadly accidents.

That’s the REAL benefit.

That’s what this feature DOES for the customer.

It’s WHY they would buy this product.

They wouldn’t buy this product to simply avoid crashes.

But they WOULD buy it to protect their children and ensure they are safe when driving.

To do this copy practice exercise…

I recommend doing one product and turning 3-5 of its features into benefits, each day.

This is super easy and very effective.

You can complete this in 10 minutes or less.

 

Conclusion

Now that you know the difference between features vs benefits, use your newfound knowledge to write more persuasive copy.

Use the technique above to instantly turn dull features into irresistible benefits.

Practice this regularly.

If you do, you can quickly climb the copywriting ranks and become an elite copywriter in no time.

Want more delicious copywriting tips? Enter your email below:

 

In Gary Halbert’s brilliant copywriting book, The Boron Letters, he revealed the power of call to actions (CTAs),

He explained how if you DO NOT light a fire under your readers and get them to take a specific action, you have failed as a copywriter.

Why?

Because copywriting is all about getting a direct response from your readers (usually a sale).

If you can’t motivate your readers to take action, you will never earn much as a copywriter, even if you ace everything else.

You can have a great headline, tell a persuasive story and hit all the right benefits & emotional triggers, but if you leave out a CTA (or have a weak one) your copy will flop like a deranged seal.

A strong call to action is what separates the copywriting cubs from the lions.

However, it’s not hard to write powerful copywriting CTAs.

There are many tried & true methods to “force” your readers to respond to your ad – ASAP.

Once you know them and tap into their power, you will explode your sales.

In return, you will be able to command top rates from your clients.

In this blog post…

I’m going to explain what a CTA in copywriting is, how to write persuasive CTA’s, 7 little-known tips for boosting your response and 10 kickass CTA copywriting examples from million-dollar ads to write better CTA’s overnight.

 

What is a CTA in Copywriting?

A CTA in copywriting stands for:

Call To Action.

Copywriting call to action’s are usually at the end of your sales message.

Their number 1 purpose is to get your readers to take a specified action (usually to purchase a product or join an email newsletter.)

CTA’s either include a link to click or a CTA button.

Like this:

Also…

Many websites have multiple CTAs throughout. Most commonly found on the banner, side banner and pop-ups.

CTA copywriting banner:

 

CTA copywriting side banner:

 

CTA copywriting pop-up:

 

How to Write Persuasive CTAs that Force Your Readers to Respond RIGHT NOW

The primary goal of your CTA is to get your readers to take action… NOW.

However:

Before we discuss the specifics of how to write powerful CTAs, it’s important to understand something…

The copy you write BEFORE your CTA largely dictates your response rate and ad’s effectiveness (how many people will take action).

Meaning:

You want to do a complete selling job before readers get to your copywriting call to action.

Before readers are ready to buy…

You must grab their undivided attention, pique their interest, hit on all the right emotional triggers and hot buttons, demonstrate what your product or service can do for them (main benefits), and so on.

You want your readers to be foaming at the mouth, with credit cards in hand, by the time they reach your CTA.

Then…

When they do…

You want to give your readers instructions on what to do next.

The best CTAs command readers exactly what to do.

They make it very easy for readers to take action.

Whenever you write a call to action, make sure you provide very specific, clear and exact, step-by-step instructions on what to do now (click link or button).

Never assume your readers know what to do.

Imagine you’re writing to a child.

Lead them by their hand and walk them through each step along the way.

Understand this:

Humans are natural slackers.

If you do not give them a definite action to take, at a specific time (NOW), they will procrastinate.

You need to push them to take action!

 

7 Insider Secrets to Instantly Boost Your Response Rates

#1. Add a risk-free guarantee

The best ads do not tell readers to buy.

They only ask readers to “try.”

You want to remove ALL risks on your reader’s end.

Do this by offering them a risk-free guarantee.

My favorite way to do this is…

Tell readers that they can try my product today and if at any time they feel as if they can’t achieve the results I’ve promised, they can return anytime, no questions asked. Even 10 years from now.

Believe it or not, this type of guarantee actually reduces refund rates. Most customers will not take advantage of you if you fulfill your promises and provide them value.

TIP:

Study your competition’s guarantees.

Make a list of them.

Then, figure out ways to make your guarantee more desirable, more dramatic and more irresistible.

For example:

If the norm in your industry is a 30-day money-back guarantee, offer a 365-day money-back guarantee.

You have nothing to lose and everything to gain.

 

#2. The Takeaway

A powerful way to boost response rates is to qualify your customers, right before they buy from you.

For example:

Add a “who this product is not for” section.

List types of customers who do not fit your ideal buyer (could be customers you want to repel or people who would not benefit from your product/service).

I do this all the time in my copy.

For example, check out the CTA on my website:

By adding a takeaway, you are adding exclusivity to your product (which makes your product more desirable) and removing need (need is the death of sales).

 

#3. The Power of Urgency

 

Add urgency to your copywriting call to action to boost response rates.

Urgency forces your readers to respond NOW.

Best ways to add urgency:

• Limited availability (for products, lead magnets, webinar seats, etc.)
• Strict deadlines
• Special discounts

Make these believable by adding in specific dates/times that readers must respond by to get the discount and give a reason WHY you are offering a discount.

 

#4. Bonuses

 

I recommend every copywriter adds a bundle of bonuses to their ads and sales pages.

Why?

Because bonuses boost the perceived value of your offer.

Often, people will buy a product for the bonuses alone.

TIP:

Add bonuses that solve immediate problems. Make them seem easy, effortless and instant to experience desirable results. Also, load your copy for these bonuses with curiosity-piquing bullets.

 

#5. The killer mindset

 

This is from Dan Kennedy’s Ultimate Sales Letter book. I highly recommend reading it (multiple times)...

“Imagine your letter being read by a guy in an apartment in Cleveland, in the midst of a ferocious winter storm, with gusting winds and snow outside at thigh height. You’ve got to get him so excited that he’ll get out of the chair in front of the fireplace, bundle up, slog through the snow, go out to his cold car, and drive down to the post office to get a money order and a stamp to send his order in - rather than take the risk of waiting until tomorrow.”

This is the mindset you want to have when writing CTAs.

Always strive to create an immediate response from your readers.

Understand this…

Your readers are busy.

They face tremendous temptation to slack and buy later (later usually never comes).

Your job is to get them to respond NOW, while reading your copy.

 

#6. Two paths

Clearly explain what your reader gains by purchasing your product TODAY AND what he loses by procrastinating.

How to:

Paint a bright vision of your reader’s new life after buying your product. Express how it will change their lives and all the wonderful things that will happen to them after using it.  

AND…

On the other side…

Paint a gloomy hell their life will be if they procrastinate and do NOT purchase your product. Agitate current problems they’re facing and trying to overcome (which your product will help them solve).

 

#7. The 10x offer

I learned this nifty trick from Russel Brunson.

He taught a group of entrepreneurs how you want to make your offer 10x more valuable than the cost of your product.

2 ways to do this…

1. Selling money at a discount

You can say something like: “I guarantee you will earn 10x more money, in [x number] of days, than your investment today.

This works so well because you are literally selling money at a discount. Your customers are making an investment.

This type of offer works well if you’re product or service is designed to make or save money.

2. Sum total of bonuses = 10x more than cost

You can add a bunch of bonuses and make their cost 10x more than the cost of your product.

Either one works wonders. The key is to boost the perceived value of your offer to make it a no-brainer to buy from you – TODAY.

 

10 CTA Copywriting Examples to Swipe From That’ll Instantly Improve Your Copy

A few weeks ago, I wrote a blog post titled:

10 Best Ad Copy Examples that will Make YOU a Better Copywriter

Inside, I revealed 10 of the most successful ads of ALL TIME.

Each ad has made its company rich, resulting in MILLIONS worth of products sold over the years.

A big reason why these 10 ads are so successful is because of their call to actions.

Read them, study them and write them out by hand.

By doing so, you will internalize the process of writing powerful CTA’s that tap into your reader’s psychology and push them to take immediate action.

You can read this valuable blog post here

Or…

Click the titles of each ad below:

1. “Coat of Arms Letter” by Gary Halbert

2. “They Laughed When I Sat Down At The Piano But When I Started To Play!” – By John Caples

3. "Do you make these mistakes in job interviews?” By Gary Bencivenga

4. “At 60 miles an hour the loudest noise in the new Rolls-Royce comes from the electric clock” – By David Ogilvy

5. “Do You Make These Mistakes in English?” – By Max Sackheim

6. "The One-Legged Golfer Ad" – By John Carlton

7. "The Lazy Man’s Way to Riches" – By Joe Karbo

8. “Now! Read 300 Business Magazines in 30 Minutes!" – By Eugene Schwartz

9. "Vision Break-through" - By Joseph Sugarman

10. "How to Win Friends & Influence People" - By Victor Schwab

Use these ads as inspiration for writing your own CTA’s.

You can swipe them to get ideas and follow their format (however, do not blatantly copy & paste).

 

Conclusion

You now have a nuclear weapon in your copywriting arsenal.

Use these tips when writing your CTAs to boost response and explode sales.

When you boost sales for your clients, you can charge higher rates. Plus, clients will likely seek your services again if you got them desirable results.

Want help attracting copywriting clients? Want to earn more $$$ as a copywriter? Want more insider tips to improve your writing skills? Enter your email below:

 

 

After graduating college in 2018, I was as lost as a kid in a corn maze.

I had no idea what I wanted to do with my life.

I bounced around crappy jobs like a pinball for years before discovering copywriting.

4 years later, I’m still writing copy every single day and loving every minute of it.

Becoming a copywriter was the best decision I’ve ever made.

I truly believe that ANYONE who is unhappy with their current work situation, not sure what they want to do for work, or interested in entrepreneurship, should learn copywriting and start writing ASAP.

Main reason:

With this rare skill, you can create a profitable lifestyle around whatever you’re most passionate about.

When you are able to sell through the words you write…

Doors open up, opportunities surround you, and the possibilities are endless.

In this blog post…

I’m going to cover copywriting as a career choice, the top 7 reasons why copywriting may be the perfect career for you and the best way to get started as a beginner copywriter in 2023.

 

Is Copywriting in Demand in 2023?

 

Believe it or not, copywriting is currently in red-hot demand.

There are currently 8,000+ job listings for copywriters on Indeed.com and over 28,000 listings on LinkedIn.

Plus, there are dozens of dedicated job sites for freelancers with thousands of clients actively hiring copywriters.

The demand for skilled copywriters will only rise in the upcoming years due to the number of companies switching from brick & mortar (physical location) to selling their products and services online.

Every online company uses copywriting.

Website copy, social media copy, email copy, advertising copy, and so on.

The smart CEOs and business owners who want to grow their business, will hire experts to write their copy and content for them.

IMPORTANT:

No matter how many fear-mongering articles you see about AI, it will never replace copywriters.

At least copywriters who can get results for their clients.

Copywriting only has one purpose – to make sales.

Selling requires human connections and tapping into emotions – AI will NEVER do this better than humans.

If you can produce results for your clients (mainly sales & leads) you can always make a king’s fortune with copywriting.

 

Is Copywriting Oversaturated?

Another deadly myth spreading like wildfire across the web is…“copywriting is oversaturated.”

As of writing this (11/26/2023), there are around 130,000 working copywriters in the US. Compare that to over 33 MILLION active businesses in the US.

Let’s break this down…

For every copywriter, there are 250+ companies!

Now, not every company is aware of the power of copywriting or is actively hiring copywriters, but I’d bet my lucky stars that of the 250 companies per copywriter, at least half of them ARE using copywriters.

Point is…

There will always be more companies who are in need of copywriting services than there are copywriters.

 

Do Copywriters Make Good Money?

If you look online, you’ll find some generic averages for copywriting salaries.

Around $60k for beginners and $80-100k for experienced copywriters.

However, these numbers are bogus.

Why?

Copywriting is salesmanship multiplied.

There is virtually no cap on how much a salesperson can earn.

It’s up to them.

This goes triple for freelance copywriters because as a freelancer you run your own business.

You are in full control over how much you can or cannot earn.

I earned close to 6-figures my first year.

Many copywriters have broken the 6-figure mark within their first few years and many have achieved 7 figures+ throughout their careers.

This is not a career where you are locked into low wages or have to climb corporate ladders, even when starting out.

You run your own ship and control your destiny.

If you’d like to learn how to create a successful freelance copywriting business, and start off on the right foot, see this detailed blog post.

 

Is Copywriting Hard to Break Into?

 

Compared to other professions, copywriting is very easy and fast to break into.

You can realistically learn the basics, feel confident in your writing abilities and secure writing jobs within a few short months.

When I first started out, I took 3 months to learn copywriting.

By reading 10 copywriting books and practicing daily.

After I had a solid education in direct response copywriting and felt confident in my writing abilities, I started to get clients.

Within my first 3 months of trying to get clients, I got over 50+ paying copywriting gigs. Then, I got a copywriting job at a marketing agency. Around the 11-month mark, I secured a senior copywriting position as an in-house copywriter (working for a company).

So…

I do not think it’s hard to get a job as a copywriter. I believe anyone reading this can experience similar results to my own.

BUTTT….

ONLY IF…

You build your knowledge and skills BEFORE trying to get clients.

Once you are confident that you can provide clients value, you can, and should, apply for freelance gigs or a 9-5 copywriting position with a company.

If you want more tips on how to become a freelance copywriter – in record time, read this crash course I created:

How to Become a Successful Freelance Copywriter in 2023 (Ultimate Guide for Beginners)

 

7 Reasons Why Copywriting May be the Perfect Career for YOU (7 Biggest Pros)

#1. You can Work from Anywhere in the World

It’s true.

You can write from ANYWHERE your heart desires.

While traveling the world, from your couch, sitting on a beach, etc.

It doesn’t matter.

Freelance copywriting is usually 100% remote.

And…

9-5 copywriting jobs usually offer hybrids (half remote, half in office) or fully remote positions as well.

So, if you enjoy working from home or despise the office and daily commutes, then copywriting could be a great career for you.

 

#2. You Have TOTAL FREEDOM Over Your Work

As a freelance copywriter…

You are your own boss.

You choose how many hours you want to work, WHO you want to work with, what kind of copy you want to write, and so on.

Only entrepreneurship allows you this much freedom.

If you want to get a copywriting job, you will have similar freedom to any other office job for creatives. But it really just depends on the company and their policies.

However, I’ve worked for very flexible and “chill” companies where I was basically living the freelance lifestyle but only writing for one client and getting paid consistently each week.

 

#3. You can Earn 6 Figures+

If you work for a company, you can expect to earn $50,000-60,000 on the low end and around $80,000-$100,000 on the high end. Not too shabby. But you can earn a LOT more as a freelance copywriter.

Unlike working for a company, there really is no limit to your earning potential as a freelance copywriter

The only limit is how many clients you can get, what you charge per service, and how much you can write in a day.

Want to learn the 3 best ways to make more money as a freelance copywriter? Check out this post:

3 Fastest Ways to Grow Your Freelance Copywriting Business in 2023 (Make 6-figures This Year)

 

#4: YOU can Become a Freelance Copywriter TODAY

You don’t need a degree…

You don’t need “3 years of experience” just to get your foot in the door…

You don’t need to climb any greasy corporate ladders…

Anyone can become a successful freelance copywriter. However, to make decent money you must put in the work, write every day and constantly improve your marketing, sales and copywriting skills.

 

#5. Always in Flammin Hot Demand

Like I mentioned above…

If you can get results for your clients, you never have to worry about finding work.

Skilled copywriters are ALWAYS in demand.

No AI or futuristic robot will take over your job.

There will always be more companies who need copywriters, than there are copywriters available.

This career is safe for the long term.

 

#6. One of the Most Valuable Skills You Can Ever Gain

Believe it or not, I did NOT get into copywriting because I loved to write.

I got into this career because I realized early on that if I was a master at copywriting and selling. I could create a desirable lifestyle around whatever I’m most passionate about.

You don’t have to be a full-time copywriter or freelancer to benefit from copywriting.

You can use your copywriting skills to create successful businesses, improve your social skills, supercharge your dating life, run profitable charities, etc.

The possibilities are endless.

When you are able to move people through the words you write, you can accomplish just about anything.

Many copywriters get into this career because they are entrepreneurs at heart and want to create successful businesses.

Lots of successful copywriters have gone into business for themselves, selling their own products and services (like myself).

 

#7. Perfect for Introverts

This is one reason why copywriting interested me in the first place.

I am as introverted as a hobbit.

Copywriting is ideal for introverts because you can likely find a fully remote position.

Besides client calls, you are writing in solitude from the comfort of your home.

 

3 Reasons Why You May Want to Avoid Copywriting as a Career

 

Copywriting has a lot of benefits, however, it’s important to be aware of these cons…

#1. If you loathe writing, you should probably stay away

No, you don’t have to love writing or be good at it. But if you hate writing, copywriting probably isn’t the move for you. I’d recommend getting into traditional sales instead.

You ARE going to be writing A LOT. That is your primary job as a copywriter. However, when I started, I didn’t love writing (I do now) and I was certainly not good at writing or had any natural writing talent.

However, with hard work and persistence, anyone can become a great copywriter.

 

#2. Deadlines

If the world “deadline” shoots an icy chill down your spine, copywriting probably ain’t the career for you.

As a copywriter, you are going to write under strict deadlines… all the time.

I had to adjust to this, but it turned out to be a godsend.

Because deadlines force you to write faster. And the faster you write, the more money you’ll earn.

 

#3. Not for the lazy

If you’re thinking about getting into copywriting because you heard some guru on YouTube scream about making 6-figures in 2 months, you better keep your day job, chief.

Yes, you can earn a lot of money as a copywriter, but you have to work your ass off (just like any other worthwhile career).

There are no shortcuts.

If you think you’re going to “get rich quick” by next Friday, you’re going to fail miserably.

 

Is Copywriting a Good Career for YOU?

 

If you are willing to put in the work, copywriting is one of the best careers anyone can get into.

There are TONS of options and paths to choose from as a copywriter.

You can choose what type of copy you enjoy writing (like emails, landing pages, ads), what topics you enjoy writing about most, what brands you want to write for, and much more.

 

The Best Way to Become a Copywriter with NO Experience

If you’re ready to take the leap into copywriting, make sure you read this crash course I created for beginner copywriters.

You’ll gain everything you need to learn the basics, build your skills and get your first handful of copywriting clients.

 

Conclusion

If you’re still on the fence and wondering “is copywriting worth it?” I’d recommend reading these 10 copywriting books and doing these copywriting practice exercises.

Read and practice in your free time.

If you enjoy what you’re learning about and enjoy the practice exercises, then work your way into copywriting.

Once you get enough clients or secure a decent copywriting job, then you can leave your current job and go all in with copywriting.

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