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For Copywriters: 5 Proven Storytelling Formulas to Write Copy That Sells

Jan 29, 2024 by Jeremy Mac
storyteller

 

Want to instantly improve your copywriting?

Want to drive more sales for your clients?

One of the most powerful (yet underrated) persuasion tools is storytelling.

There is nothing more powerful than telling a story that your audience can identify with on a personal and emotional level.

However, many copywriters struggle with writing stories that sell.

So, to help you out, I’m going to reveal 5 proven storytelling formulas.

These storytelling frameworks have helped 7-figure copywriters sell billions worth of products and services over the last century.

And they can help you sell like a machine too, if you use them.

In this post…

You’ll learn what storytelling in copywriting is, why it’s important to your success, how the RIGHT stories can improve your copywriting and 5 proven storytelling formulas to boost sales FAST (storytelling framework examples included).

 

What is the Role of Storytelling in Copywriting?

story telling

Storytelling in copywriting functions as a potent tool of persuasion that transcends features and benefits.

It involves crafting a narrative that deeply engages and resonates with your target audience on an emotional level, establishing a personal connection with them.

This emotional journey is about guiding your audience through a story, whether it's the creation of a product, someone overcoming a significant obstacle, or the transformative impact of a product on a customer's life.

By infusing this human touch into your copy, it becomes more relatable, believable and memorable.

Consider this scenario:

Imagine you're tasked with promoting a new fitness app.

While most copywriters might focus on listing features and benefits, what if you shared an inspiring story?

A story about someone who faced severe weight issues, low self-esteem, and health problems but, through a miraculous turn of events, discovered your fitness app and lost 100 lbs, now leading their best life.

Can you see how this might be more effective than a list of features and benefits?

When you take your audience on a relatable journey, tapping into their emotions, psychology, and personal experiences, you elevate your copywriting skills and impact your customers' lives.

 

Are Copywriters Effective Storytellers?

Woman writing

Absolutely!

If you're not already incorporating storytelling into your copy, you're missing out on significant opportunities.

Storytelling is not only one of the easiest but also one of the most enjoyable and profitable ways to create persuasive copy that sells.

The most successful copywriters in history are all master storytellers, as evident in the engaging narratives of their direct response ads and sales letters.

 

Why Storytelling in Copywriting is EXTREMELY IMPORTANT

wall says "VERY IMPORTANT"

Surprisingly, a persuasive story, shared with the right audience, at the right time, can outshine any other element in the realm of copywriting.

Why?

Because humans are inherently wired to respond to and be influenced by stories.

It's a part of our DNA, a communication method ingrained in us for thousands of years.

In today's information-saturated world, stories cut through the noise like a razor blade.

Capturing attention and engaging readers in ways that straightforward facts and features cannot.

Stories trigger an emotional response, forming a deeper connection and understanding.

When you incorporate storytelling into your copy, you're not just selling a product; you're selling an experience… a solution… a new life.

Additionally, storytelling helps you stand out in a crowded market by creating a personal connection with consumers.

In an era where consumers face constant ad bombardment, they gravitate towards brands that resonate with them on a personal level.

Stories encompass all the essential elements of powerful copy, addressing problems, creating vision, educating, entertaining, and tapping into emotions.

 

How Storytelling Can Elevate Your Copywriting

elevator

Mastering storytelling is a skill that can transform ordinary copy into compelling content that not only changes lives but also drives sales.

Here's how weaving stories into your copy can enhance your copywriting and boost your income:

  1. Capture Attention: In a world with goldfish attention spans, storytelling serves as a hook that grabs and holds your audience's attention throughout your copy.
  2. Build Trust: Stories create authenticity, fostering trust with your audience. Trust is crucial in decision-making, and customers will only buy from brands they trust.
  3. Tapping into Emotions: Emotion is a powerful motivator. You NEED to tap into your reader’s emotions to sell to them. Storytelling can evoke emotions that resonate with your audience, leading to stronger brand loyalty and increased conversion rates.
  4. Enhance Memorability: People remember stories better than dry facts. When your message is embedded in a narrative, it becomes more memorable, leading to word-of-mouth recommendations and repeat business.

Okay, that’s great and all, Jeremy, but what kind of stories should I tell? How do I write them?

I've got you.

Let’s get it poppin…

 

5 Proven Storytelling Formulas to Use in Your Writing to Boost Sales (With Storytelling Framework Examples)

Here are 5 proven storytelling formulas.

With each method, make sure you relate your stories to your target audience, your product and tie in why they should buy whatever you’re selling at the end of your story.

Also, pile emotion & drama into your stories.

The more dramatic and emotional they are, the more effective they’ll be.

1. The "Time and Place" Storytelling Framework

This is the easiest storytelling formula to use.

It works especially well for emails.

You simply start your body copy with time & place.

3 examples:

  1. Monday, while out for a walk, I saw something bizarre…
  2. When I was in college, I loved going to pub crawls…
  3. Last week, I had a rude awakening…

This type of story works like gangbusters for 4 main reasons:

  1. It’s super short
  2. It’s almost incomplete
  3. It piques curiosity
  4. It leads to a story

This makes it almost EASIER to read, than to ignore.

Then, you simply tell a story.

It can be about ANYTHING (just tie in your product or service at the end of your message).

The beauty of starting with time & place is, the story will naturally come to you.

Often, I start emails with time and place.

I have no idea what the story is beforehand.

I just “ride the wave” and see where the story takes me.

Then, I’ll tie in whatever I’m selling.

Try it out and see what I mean.

It’s easier than you think.

 

2. The "Cautionary Tale" Storytelling Framework

Caution tape

Cautionary tales serve as powerful narratives that highlight the potential pitfalls and consequences of specific actions.

These stories often revolve around characters (within your target audience) who make unfortunate decisions or neglect crucial factors, resulting in negative outcomes.

Example:

“Meet Sarah, an ambitious business owner eager to expand her product line. Excited about a new venture, she skipped conducting market research, assuming she knew what her customers wanted. The result? Mountain-high inventory of unsold products and $30,000 down the crapshoot. This cautionary tale emphasizes the importance of understanding your market before making significant business decisions.”

Template:

  • Introduction: Introduce the character and their initial enthusiasm.
  • Conflict: Highlight the decision or action that leads to negative consequences.
  • Resolution: Describe the consequences and the lesson learned.

 

3. The "Rags to Riches" Storytelling Framework

Old man throwing money in air

The Rags to Riches Story is a classic narrative of transformation and triumph over adversity.

It follows a character's journey from a depressing low point to achieving success or prosperity.

Meet Alex, a freelance copywriter facing constant rejection and financial woos. Through persistent skill development and networking, Alex landed major clients, turning financial struggles into a thriving career. This Rags to Riches Story inspires others to continue in the face of challenges.

Template:

  • Introduction: Introduce the character and their initial challenges.
  • Development: Describe the character's efforts to overcome obstacles.
  • Transformation: Highlight the turning point leading to success.

 

4. The "Tale of Two Paths" Storytelling Framework

The Tale of Two Paths involves contrasting the journeys of two individuals pursuing the same goal, at the same starting point.

One succeeds by choosing a particular path (using your product, advice, service), while the other fails due to a different choice.

Example:

“Sophie and Jake both dreamt of becoming published authors. Sophie, using ManuscriptMaster, efficiently organized her work and secured a publishing deal. In contrast, Jake, opting for manual processes, faced setbacks and rejections. This Tale of Two Paths emphasizes the impact of the chosen path on achieving a common goal.”

Template:

  • Introduction: Present two characters with a shared goal.
  • Development: Describe the distinct paths each character takes.
  • Outcome: Highlight the success of one character and the challenges faced by the other.

 

5. The "Star, Story, Solution" Storytelling Framework

celebrity

The Star, Story, Solution framework, is a scary good storytelling strategy that places the writer or client at the heart of the narrative.

This method unfolds organically in three interconnected phases, creating a powerful and relatable story that captivates the audience.

In the Star phase, the spotlight is firmly on the individual – the star of their unique journey.

This is where we introduce someone like Alex, an aspiring entrepreneur facing the challenges of the business world. Alex becomes the central figure with dreams, hurdles, and a compelling quest for transformative solutions. The emphasis here is on making Alex the focal point, building a connection between the audience and the protagonist.

Transitioning to the Story phase, we delve into the personal journey of the star. In this segment, the narrative unfolds, detailing the challenges and setbacks encountered by Alex on the path to entrepreneurial success. By immersing the audience in Alex's relatable struggles, this storytelling phase creates an emotional connection, making the journey not just Alex's but a shared experience with the audience.

The Solution phase is the climax, revealing the transformative power of the product or service. In our example, this is where we introduce a groundbreaking solution tailored to meet the unique needs of entrepreneurs like Alex. The product takes center stage as the remedy to Alex's challenges, showcasing its transformative impact and providing a clear solution that propels the narrative towards a successful outcome.

Example:

Meet Sarah, a passionate fitness enthusiast grappling with the frustrations of ineffective workout routines. In her journey (the Story), we uncover the struggles, setbacks, and the quest for a solution that truly works. Enter FitBoost, an innovative fitness app designed for individuals like Sarah. FitBoost becomes the Solution, addressing Sarah's challenges and transforming her fitness journey into a success story.

Template:

  • Star:
    • Introduce the individual (e.g., Alex/Sarah) and their aspirations.
    • Highlight the challenges they face in their journey.
  • Story:
    • Dive into the personal journey, detailing specific hurdles and setbacks.
    • Emphasize the relatable struggles encountered.
  • Solution:
    • Present the product or service as the transformative solution.
    • Showcase the positive impact and outcomes achieved through the discovered solution.

 

Conclusion

You now have everything you need to write engaging stories that sell.

Want daily copywriting tips to help you break 6 figures this year? Enter your email below:

 

The Ultimate Guide to Persuasive Email CTAs that Boost Sales (Write Better Email CTAs TODAY)

Jan 28, 2024 by Jeremy Mac

 

 

Imagine…

You’ve written a killer subject line and lots of people have opened your email.

Your body copy is engaging, interesting and persuasive.

You hit all the right sweet spots.

But you can’t figure out why no one is clicking your link (or button).

I know why…

It has to do with your email CTA.

You see, you can write amazing email copy, but if your email CTA is weak (or doesn’t exist) you will fail to boost results for your clients.

Let’s fix that for you.

In this post…

I’m going to give you everything you need to write persuasive email call to actions that “force” readers to click your link and buy NOW.

 

What is a CTA in Email Marketing?

CTA stands for call to action.

This is where you tell your readers what to do next.

What action you want them to take? (Usually it’s to click a link.)

The CTA section is the final few paragraphs + the link/button.

Like this:

You should always add juicy sales copy to trigger response and a link (or a clickable button) that takes readers to your desired landing page.

 

How Many CTAs Should an Email Have?

 

There is no set-in-stone number of email CTAs to have.

However, I always close my emails with CTA copy (telling readers what to do next) and a blue link that leads them to my sales page.

IMPORTANT:

It’s best practice to only sell ONE offer per email.

It’s okay to have multiple links but you should only sell one offer to boost response.

 

Should All Emails Have a CTA?

Only if you want to make money.

Here’s the thing…

Every email you write should sell something.

There’s a lot of hoopla floating around the web about “nurture sequences” and “providing value first with free stuff”.

This “advice” is trash.

If you study the best email marketers (like Ben Settle & Matt Furey) you’ll quickly discover that every email should be selling something.

The more frequently you show up in your market’s inbox, with a persuasive CTA, the more sales you’ll make.

I send DAILY emails to my list.

In every email, I have a CTA telling readers to click on a sales page where I sell a product.

I recommend you do the same.

 

Where Should Your Email CTA Be Placed?

You can include links throughout your email’s body copy.

However, you should always include at least one CTA in your close (the last section of your email copy where you encourage people to click your link).

Just about every marketing email closes with a CTA and encourages readers to click a link or CTA button.

 

Email Call to Action Best Practices (With Insider Tips to Help You Boost Response)

1. Clarity and Conciseness

Crafting a compelling email call-to-action begins with clarity and conciseness.

Your audience should easily understand the desired action.

Keep your language brief, direct, and eliminate any potential confusion.

The goal is to make the CTA crystal clear, leaving no room for misinterpretation.

 

2. Action-Oriented Language

Use action-oriented language to evoke a sense of urgency and prompt immediate engagement.

Choose powerful verbs that inspire your readers to take the desired action.

Examples:

  • "Shop Now"
  • "Subscribe Today"
  • "Unlock Exclusive Access"

 

3. Standout Design

Your CTA should catch the reader's eye.

Use contrasting colors that align with your brand and ensure your email CTA stands out from the rest of the email.

Consider employing button designs to enhance clickability, making it easy for your audience to respond to the call.

 

4. Mobile Responsiveness

In a mobile-centric world, it's crucial to ensure that your CTA looks and functions seamlessly on smaller screens.

Test your emails on various devices to guarantee a positive user experience, encouraging readers to take action regardless of the device they're using.

 

5. Placement

Strategic placement is key.

While placing CTAs near the beginning and end of emails is common, consider the flow of your content and insert CTAs where they naturally fit.

Additionally, repeating CTAs throughout longer emails increases the likelihood of capturing attention and encouraging action.

 

6. Personalization

Personalized CTAs can significantly boost engagement.

For example, you can use your readers names or tailor language based on their preferences or past interactions with your brand.

Personalization creates a connection and enhances the relevance of your email call-to-action.

 

7. Urgency and Scarcity

This is an absolute must.

Inject a sense of urgency or scarcity into your CTAs to drive immediate action.

Phrases such as "Limited Time Offer" or "Act Now" create a sense of exclusivity, motivating readers to respond promptly.

Best ways to add urgency:

  • Limited availability (for products, lead magnets, webinar seats, etc.)
  • Strict deadlines
  • Special discounts

Just make sure your urgency elements are believable.  Add specific dates/times that readers must respond by to get the discount and give a reason WHY you are offering them a discount.

 

8. Relevance

You don’t want to interrupt the flow of your message.

Ensure your CTA aligns smoothly with the content of your email.

A relevant CTA reinforces the overall message, providing a clear (and natural) next step for your audience.

Make it easy for them to understand why taking action is beneficial to them.

 

9. Testing

A/B testing allows you to fine-tune your CTAs.

Experiment with different wording, colors, and placements to discover what resonates most with your audience.

Regular testing provides valuable insights that can guide future optimizations.

 

10. Link Visibility

If your CTA is a hyperlink (like this ADD HYPERLINK), pay attention to link visibility.

Avoid tiny text or inconspicuous links.

Make sure your CTA is easily clickable, especially on mobile devices, to enhance user experience and boost clicks.

 

11. Social Proof

Build trust and credibility by incorporating social proof.

Share testimonials, user reviews, or relevant statistics that support the value of the action you're promoting.

Demonstrating positive experiences from others can influence your audience's decision to engage.

 

12. Follow-Up

If your call-to-action involves multiple steps, provide a clear roadmap for what comes next.

Guide your audience through the process, offering instructions and reassurance.

A smooth follow-up can enhance the overall user experience and encourage continued engagement.

 

7 Tips for Writing Persuasive Email CTA’s that Boost Sales

A few months ago, I created an ultimate guide on how to write persuasive copywriting CTAs.

You should read this post and apply the lessons when writing Email CTAs.

Pay special attention to the 7 CTA tips I give near the end.

How to write a persuasive CTA remains the same for any type of copy.

Simply model after this post and apply the principles/tips to your email call to actions.

 

4 Call to Action Email Examples to Get Your Writing Wheels Spinning

These 4 email CTA examples are from emails I’ve sent to my list.

Use them as inspiration for writing your own email CTAs.

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Conclusion

You now hold one of the most powerful secrets known to email copywriter:

How to write persuasive email CTAs that trigger a direct response.

Use the tips from this post to explode sales.

Want daily copywriting tips from a guy who laughs at “copywriting gurus”? Enter your email below:

For Copywriters: How to Write Addicting Email Opening Sentences that Hook Your Readers (Boost Conversions TODAY)

Jan 27, 2024 by Jeremy Mac
Email

 

Congrats, you’ve written a killer subject line.

Your email has been opened.

But will your copy be read?

If you want a chance at selling through email, you must grab your readers by their throats and keep them engaged.

This is the job of your opening sentence.

For some reason, opening sentences are rarely talked about in email copywriting.

But they are probably the second most important part (trailing the subject line).

In this blog post…

You’ll learn why email opening sentences are so important to your success, the singular purpose of your first line and 5 ways to effortlessly crank out opening sentences that get read and lead to sales.

 

Why Is Your Email’s Opening Sentence So Important?

Woman

Just because you got people to open your email does not mean they’ll read it.

Your opening sentence needs to have the same attention-grabbing power as your subject line.

If you fail to engage your readers in your opening line, they will not read your next sentence.

However, after they have read a few sentences, it’s much more likely they’ll read until the end.

Your first sentence will often determine if they read your email and take action.

 

The Purpose of Your Email Opening Line

Picket sign says "purpose"

I don’t care what any “guru” tells you.

There’s only ONE purpose of your email opening line.

Which is…

To get readers to read your next sentence.

(This is the same goal as your subject line)

I like to keep my opening sentences very short.

Usually, I start my emails with only a few words.

4 examples:

“To be honest…”

“I’m shocked.”

“You won’t believe what happened”

“This is crazy”

You want to keep your intro short because you want to suck readers into your copy (email body).

Think of your emails as a slide.

You want to get readers down your slide as quickly as possible so they can get to your call to action and click your link.

And, to get them sliding down faster than a cheetah, you’ve gotta “grease” this slide.

One of the best ways to create a slippery slide effect, is to keep your intro extremely short.

Keep this in mind while practicing the tips from the next section…

 

5 Ways to Effortlessly Write Addicting Email Opening Sentences That Get Read

Man staring at laptop screen

Not all opening sentences are treated equally…

Over the last 4 years, I’ve picked up some of the best email opening sentences known to alien-kind.

Switch em up often, so your audience does not get bored of the same ol’, same ol’.

Okay, let’s get to it…

    1. Time & Place

      The best way to write money-dripping emails is to tell personal stories.

      And the easiest way to write personal stories is to start with “time and place” in your email opening sentence.

      It’s WICKED easy to do.

      3 examples:

      1. Yesterday, while out for a walk, I saw something unusual…
      2. When I was a child, I loved going to Florida…
      3. Last weekend, I had an epiphany…

      This has got a few things going for it:

      1. It’s super short
      2. It’s almost incomplete
      3. It piques curiosity
      4. It leads to a story

      This makes it almost EASIER to read on than to ignore.

      The next time you write emails, start with time and place. You’ll experience mind-boggling results.

       

        2. Bizarre

        monkey

          What’s “bizarre” grabs our attention like a claw machine.

          I like to say bizarre words, phrases and slang within my email opening sentence.

          For example:

          “I’m watching you”

          “I’m in pain”

          “I like you”

          Again, the goal is to get your readers to read your next sentence. When you start your emails off with something bizarre (and incomplete) you’ll push your readers to the next sentence like a sumo wrestler.

           

            3. One Word

              Joseph Sugarman used this all the time in his ads.

              He would start his opening sentence with just one word.

              This is much more powerful when you add power words.

              I’ve created an ultimate guide on power words to use in copywriting. You can read it here.

              Here are a few sample email opening sentences:  

              • “Woah”
              • “Ouch”
              • “No”

               

                4. Start with a Question

                Question mark

                  This is one of my favorite ways to start emails (and any piece of copy).

                  Questions are ADDICTING.

                  They act like giant WARNING signs in our minds.

                  If you ask a relevant question that your reader desperately wants to know the answer to, it’s almost impossible to ignore.

                  This can be…

                  Questions about something they want.

                  Questions about a mistake they are likely making.

                  Questions about current events.

                  And so on…

                  Just keep it related to your email and what you’re selling.

                  Here are a few examples:

                  “Do you want to write faster?”

                  “Are you making these mistakes in your business?”

                  “How much money have you wasted on yo-yo diets this year?”

                   

                    5. If/then

                      Now, this one usually takes more words than the rest of the email opening lines.

                      However, it’s a proven opening sentence used by 7-figure copywriters & marketers (like Gary Halbert, the world’s greatest copywriter).

                      You simply start with something your reader wants.

                      Then...

                      Follow up with how they can get it.

                      For example:

                      If you want to earn 6 figures this year, then this email will show you how.

                      This type of email opening sentence is ridiculously easy to write and super effective.

                      In fact, I use it in most of my sales letters (and throughout emails).

                       

                      Conclusion

                      There you go, Bubba.

                      Use these 5 email opening sentence tips the next time you write an email.

                      If you do, I can almost guarantee you’ll boost readership, clicks and sales.

                      Want daily copywriting tips to explode your income? Enter your email below:

                       

                      How to Learn the Copywriting Basics in an Afternoon (Ultimate Guide for Beginners)

                      Jan 26, 2024 by Jeremy Mac
                      Clock

                       

                      If you want to succeed as a freelance copywriter, you MUST gain a solid understanding of the copywriting basics.

                      In this ultimate guide, I’ll demystify the world of copywriting, making it easy for you to grasp the basics of copywriting in just one afternoon.

                      Let’s get to the good stuff…

                       

                      What is Copywriting?

                      Confused woman

                      Copywriting is all about crafting words that sell.

                      It's the secret sauce that transforms ordinary text into a powerful force that motivates, resonates, and converts.

                      Copywriting is any text in advertisements, websites, emails, etc. that convinces people to take action – whether that's making a purchase, signing up for a newsletter, or simply engaging with your content.

                       

                      The Importance of Mastering the Copywriting Basics

                      Sign says "mastery"

                      In a world bombarded by information, attention spans are shrinking, and capturing your audience's interest is more challenging than ever before.

                      This is where the importance of mastering the basics of copywriting comes into play.

                      Copywriting basics are like the bedrock on which a house’s entire structure stands.

                      Just as a sturdy foundation ensures a house's longevity and stability, grasping the fundamentals of copywriting sets you on a path toward a successful career.

                      As a beginner, consider these basics as the solid ground upon which you'll build your skills and expertise.

                      Skipping or neglecting these fundamentals would be akin to constructing a house without a reliable foundation – it might look good initially, but it risks collapsing under the pressures of time and changing trends.

                      Understanding the core elements of copywriting is not merely a one-time lesson but an investment in your professional future.

                      It's about building a solid foundation that can withstand the test of various marketing landscapes, tricky clients and evolving tech.

                      Now, let's explore the twelve copywriting basics that will serve as the cornerstone of your flourishing career.

                       

                      The 12 Copywriting Basics For Beginners

                      "Twelve"

                      1. Understand Your Audience

                      Before you write a single word, get to know your audience intimately.

                      Imagine you're having a one-on-one conversation with a friend.

                      What are their interests, concerns, and desires?

                      Research and create detailed buyer personas.

                      Understanding your audience is like laying a strong foundation – it provides stability and ensures your message resonates with the right people.

                      Dive into demographics, psychographics, and behavioral insights.

                      Recognize the diverse preferences and motivations within your audience.

                      Whether you're addressing tech enthusiasts or wellness seekers, tailoring your message to their specific needs ensures you’ll write copy that is engaging, interesting and persuasive… to them.

                       

                      2. Craft a Compelling Headline

                      News headline

                      Your headline is the first impression, the opening line that makes or breaks your copy.

                      Your headline has 1 goal:

                      Grab your reader’s attention and get them to read your first sentence.

                      An attention-grabbing headline is tailored to your ideal reader and promises them something valuable, intriguing or solution-oriented.

                      Check out this ultimate headline guide and discover the 10 best ways to write attention-grabbing headlines.

                       

                      3. Focus on Benefits, Not Features

                      benefits

                      Shift from listing technical specifications to emphasizing the value your product or service brings.

                      Think of benefits as the positive outcomes and experiences your readers gain.

                      It's not about what something has; it's about what it does for them.

                      Highlight how your offering makes their lives easier, more enjoyable, or solves a persistent problem.

                      This shift in focus transforms your copy from a dull product description into a persuasive reason WHY someone should try your product or service.

                       

                      4. Create a Sense of Urgency

                      Man eating chips on couch

                      Your readers are natural procrastinators.

                      Even if they want your product badly, they won’t buy unless you give them a reason to buy NOW.

                      Urgency injects momentum into your copy, prompting readers to take action.

                      Here are a few ways to add urgency to your copy:

                      • Time-sensitive discounts
                      • Exclusive deals
                      • Limited number of products available

                      Urgency nudges your audience to participate immediately, driving engagement by highlighting the time-sensitive nature of your message.

                       

                      5. Evoke Emotions to Drive Sales

                      Emotional smiley faces

                      Emotions sell.

                      They are the driving force behind sales.

                      Sell beyond the features; sell an experience that resonates deeply with your readers' emotions.

                      Consider your audience not just as rational decision-makers but as individuals with desires, aspirations, and emotional triggers.

                      Whether it's the thrill of adventure, the comfort of security, or the joy of self-improvement, tailor your copy to tap into these emotions.

                       

                      6. Tell a Compelling Story

                      Shift from delivering information to weaving a narrative.

                      Share anecdotes, experiences, or case studies that make your message memorable and relatable.

                      Think of your copy as a storytelling canvas, allowing your audience to connect emotionally and engage with your content.

                      By infusing your message with a compelling story, you make your writing more engaging, interesting and persuasive.

                       

                      7. Simplify and Clarify

                      Clarity is key.

                      Simplify complex concepts into easily digestible information.

                      Avoid jargon or convoluted language.

                      Guide your audience through a well-organized journey, ensuring they understand and appreciate every detail.

                      Think of your copy as a clear signpost, leading your readers through your message effortlessly.

                      The goal is not just to communicate but to ensure your message is understood, resonates, and leaves a lasting impression.

                       

                      8. Establish Credibility

                      suit

                      Build trust by showcasing your expertise.

                      Incorporate elements like testimonials, certifications, or notable achievements in your copy.

                      Establishing credibility is about proving your reliability and authenticity.

                      Think of your copy as a conversation with a trusted advisor, offering information backed by evidence.

                      By demonstrating your credibility, you create a connection that makes your audience more likely to engage.

                       

                      9. Create a Strong Call-to-Action (CTA)

                      stunt man

                      The call-to-action (CTA) is the endpoint of your copywriting.

                      Craft a CTA that is direct, specific, and compels your audience to take the desired action.

                      Whether it's making a purchase, signing up, or sharing your content, a strong CTA leaves no room for ambiguity about what you want your audience to do.

                       

                      10. Test and Iterate

                      Copywriting is an ongoing process of optimization.

                      Test different approaches to understand what resonates best with your audience.

                      Whether it's headlines, messaging styles, or visuals, consider yourself a copywriting scientist, running experiments to ensure your strategies evolve and stay effective in a shifting marketing environment.

                       

                      11. Address Objections

                      Anticipate and overcome potential objections your audience might have.

                      Consider objections as concerns that could hinder action.

                      Addressing these concerns directly builds trust and confidence.

                      Whether it's through FAQ sections, case studies, or directly acknowledging potential hesitations, demonstrating that you've thought about and addressed objections strengthens your persuasive efforts.

                      Think of your copy as a conversation where you proactively answer questions before they're even asked. By alleviating objections, you make it easier for your audience to believe you and buy from you.

                       

                      12. Edit and Polish

                      Edit button on laptop

                      Before presenting your final product, take the time to edit and polish your copy.

                      Edit ruthlessly for clarity, persuasiveness and grammar.

                      Remove any unnecessary words that distract from your sales message.

                      Every word and sentence serves a purpose.

                      Polish until your message is clear, concise, and free from errors.

                       

                      12 Copywriting Basics in Action (Real-World Examples)

                      Let's bring these copywriting basics to life with real-world examples from renowned brands:

                      1. Audience Understanding

                      Coca-Cola's "Share a Coke" campaign connects with the audience's desire for personalization. By putting individual names on the bottles, Coca-Cola makes the experience more personal and engaging.

                      2. Compelling Headline

                      Airbnb's headline, "Book a home with Airbnb. Live there. Even for a night," is compelling. It encourages the audience to imagine the experience and captures the essence of what Airbnb offers.

                      3. Benefits, Not Features

                      The marketing for the iPhone often focuses on benefits. For instance, "Capture stunning photos with the new iPhone camera" emphasizes the benefit of high-quality photos rather than the technical features.

                      4. Urgency

                      Amazon often uses urgency effectively with messages like "Only 2 left in stock - order soon." This creates a sense of urgency, encouraging the customer to make a purchase before the item runs out.

                      5. Persuasive Language

                      Dove's "Real Beauty" campaign uses persuasive language by challenging traditional beauty standards. Phrases like "You are more beautiful than you think" evoke a positive emotional response.

                      6. Storytelling

                      Google's "Year in Search" campaigns tell a powerful story by reflecting on the most searched topics of the year. It not only engages users but also creates an emotional connection.

                      7. Simplify and Clarify

                      Google's search bar with the phrase "Just type what you want to know" exemplifies simplicity. It conveys that using Google is straightforward and user-friendly.

                      8. Establish Credibility

                      The American Heart Association often includes endorsements from healthcare professionals in their campaigns, establishing credibility and trust in their health-related messages.

                      9. Strong Call-to-Action (CTA)

                      Nike's iconic "Just Do It" slogan is a powerful CTA. It's concise, direct, and motivates the audience to take action without hesitation.

                      10. Test and Iterate

                      Facebook constantly tests different versions of its ad formats to see what resonates best with users, adapting its approach based on real-time data.

                      11. Address Objections

                      In the car industry, Tesla addresses common objections to electric vehicles by highlighting features like long battery life and a growing charging infrastructure.

                      12. Edit and Polish

                      Apple's product descriptions are known for their polished and concise nature. Every word is carefully chosen to convey the brand's commitment to quality and innovation.

                       

                      Conclusion

                      Knowing these 12 copywriting basics isn’t enough…

                      You should read the top copywriting books, practice your skills and write daily.

                      If you focus on daily improvement, you will become a master copywriter in no time.

                      Want daily copywriting tips? Enter your email below:

                       

                      10 Ways for Beginner Copywriters to Write Attention-Grabbing Headlines (Write Better Headlines TODAY)

                      Jan 25, 2024 by Jeremy Mac

                       

                      exclamation point

                       

                      You’ve heard it before…

                      Attention-grabbing headlines are the MOST IMPORTANT aspect of copywriting.

                      But how the heck do you write headlines that grab attention?

                      In this ultimate copywriting headline guide, I’m going to remove the mystery behind writing headlines that hook eyeballs and boost readership & conversions.

                      You’ll discover what an attention-grabbing headline is, why it’s THE most important part of your writing, the #1 way to grab your reader’s attention and 10 quick tips for banging out attention-grabbing headlines with ease.

                       

                      What is an Attention Grabbing Headline?

                      speaker

                      Before we jump into the how-tos, let's understand what makes a headline “attention-grabbing.”

                      Essentially, it's the gateway to your copy, the first impression that determines whether your audience will continue reading.

                      An attention-grabbing headline entices, intrigues, and sparks curiosity.

                      It's the hook that reels in your reader, urging them to explore what lies beyond.

                       

                      Why Does Your Headline Matter?

                      Confused woman

                      Imagine this…

                      You've spent countless hours crafting compelling copy, but if your headline doesn't pique interest, all that effort will go unnoticed.

                      Completely wasted.

                      Your headline is your first and, sometimes, only chance to make an impact.

                      It's what stands between your audience scrolling past or reading your copy.

                      Attention-grabbing headlines are more important than ever before…

                      In a world bombarded with information, a captivating headline is your ticket to standing out and drawing in your target audience.

                      Speaking of target audience…

                       

                      The Most Important Aspect of Writing Attention-Grabbing Headlines

                      target audience

                      Now, let's uncover the holy grail of headline creation:

                      Knowing your target audience.

                      Your audience is the heartbeat of your copy, and your headlines should resonate with them specifically.

                      Tailoring your headlines to address their needs, desires, and pain points is the key to capturing THEIR attention.

                      When your audience feels that your copy speaks directly to them (on a personal & emotional level) they are more likely to stop whatever they’re doing and pay attention to what you wrote.

                      Understanding your target audience involves knowing their language, motivations, interests and challenges.

                      Are they looking for solutions to a problem, seeking entertainment, or simply browsing for more information about your product?

                      Craft headlines that address these motivations, and you'll have a much higher chance of holding their attention throughout your copy.

                      IMPORTANT:

                      Audience-centric headlines are not just a suggestion; it's 100% MANDATORY.

                      If your headlines are not relevant & relatable to your target audience, they will not read a word you write.

                       

                      10 Tips for Writing Headlines that Grab Attention and Boost Results

                      tips

                      1. Be Clear and Concise

                      In the world of copywriting headlines, clarity is your trusted amigo. Ensure your headline conveys a crystal clear message about what your audience can expect from the content. Ambiguity may lead to confusion, and a confused reader is likely to move on.

                      Example:

                      "Get a $100 Gift Card with Your First Purchase – Limited Time Offer!"

                       

                      2. Use Numbers

                      Numbers

                      People love lists.

                      Numbers provide a clear expectation of what readers will get from your content. Whether it's "5 Tips," "10 Strategies," or "3 Secrets," numerical values add structure and make your headline more enticing (especially when you give them multiple tips for getting something they want).

                      Example:

                      "10 Delicious Smoothie Recipes to Kickstart Your Mornings"

                       

                      3. Evoke Emotion

                      Eggs

                      Connect with your audience on an emotional level. Consider the emotional response you want to elicit – whether it's joy, curiosity, or a sense of urgency – and infuse that emotion into your headline. Emotions are powerful motivators that engage readers.

                      Example:

                      "Experience the Thrill of Adventure: Plan Your Dream Vacation Now"

                       

                      4. Ask Questions

                      Questions are a fantastic tool to draw readers in.

                      A well-crafted question piques curiosity and prompts readers to seek answers within your content. Ensure your questions align with the interests and concerns of your target audience.

                      Example:

                      "Are You Tired of Wasting Money on Ineffective Skincare Products?"

                       

                      5. Highlight Benefits

                      Clearly state what's in it for your audience. Your copywriting headline should communicate the value your content provides.

                      Whether it's solving a problem, offering insights, or providing entertainment, emphasizing the benefits grabs attention and motivates readers to explore further.

                      Example:

                      "Unleash Your Creativity with Adobe Creative Cloud”

                       

                      6. Inject Urgency

                      Urgent files

                      Create a sense of urgency in your headline. Encourage readers to take immediate action by using phrases like "Limited Time Offer," "Act Now," or "Don't Miss Out." Urgency instills a fear of missing out (FOMO), compelling readers to engage promptly.

                      Example:

                      "Flash Sale Alert: Save 50% on Fashion Essentials – Ends Tonight!"

                       

                      7. Use Power Words

                      fist with crown

                      Certain words carry weight and evoke strong emotions. Incorporate power words like "ultimate," "essential," "exclusive," or "proven" in your headlines. These words add impact and convince readers that your content is valuable and worth their time.

                      Example:

                      "Revolutionize Your Fitness Journey with High-Intensity Workouts"

                       

                      8. Create Intrigue with Storytelling

                      Crafting headlines that hint at a story or narrative can pique curiosity. It sets the stage for readers to explore the content, eager to discover the unfolding tale within. This technique adds a layer of engagement by making your audience feel connected to a narrative, encouraging them to click through and learn more.

                      Example:

                      "How a Dumb Idea Transformed into a Million-Dollar Business"

                       

                      9. Keep it Relevant

                      Ensure your headline aligns seamlessly with the content that follows. Misleading headlines can lead to disappointment and murder trust. A headline should act as a guide, accurately representing the content and setting the right expectations for the reader.

                      Example:

                      "Simplify Your Home Cleaning Routine with Eco-Friendly Products"

                       

                      10. Embrace Curiosity Gaps

                      curious goat

                      Leave a little mystery in your headline. A well-placed curiosity gap creates intrigue, enticing users to read on. Strike a balance between revealing enough to spark interest and withholding enough to maintain a sense of mystery.

                      Example:

                      "The One Skincare Ingredient Dermatologists Can't Stop Talking About"

                       

                      Conclusion

                      You now hold one of the most powerful secrets known to copywriter:

                      How to write attention-grabbing headlines.

                      Use your power for good and impress your clients with your newfound headline skills.

                      Want daily copywriting tips to explode your income? Enter your email below:

                       

                      How to Write Better Copy Using the FAB Copywriting Formula

                      Jan 24, 2024 by Jeremy Mac

                      Lightbulb

                       

                      It’s no secret…

                      Benefits are one of the most important aspects of copywriting.

                      However, most copywriters fumble the bag when writing benefits.

                      This is no bueno.

                      If you don’t make your benefits desirable, your readers won’t buy from you.

                      But you don’t need to worry about that because I’m going to show you a foolproof way to quickly whip up irresistible benefits.

                      More specifically, a proven framework for turning milk toast features into Hulk benefits that force your readers to fork over their hard-earned coinage.

                      In this post…

                      I’m going to cover the FAB Copywriting formula. I’ll explain what it is, how to use it and provide 5 examples. In no time, you’ll be a pro at writing irresistible benefits.

                       

                      What is the FAB Copywriting Formula?

                      Benefits

                      First things first, let's demystify the FAB Copywriting Formula.

                      FAB stands for Features, Advantages, and Benefits.

                      It's a structured approach to crafting compelling copy that resonates with your target audience.

                      • Features: These are the distinctive qualities or aspects of your product or service. It's the 'what' – the tangible elements that set your offering apart.
                      • Advantages: Now, focus on the 'how.' What are the positive attributes and functionalities derived from those features? Advantages explain how the features work in favor of the consumer.
                      • Benefits: The cherry on top – benefits answer the 'why.' How do the advantages make a positive impact on the user's life? Benefits connect with the emotions and desires of your core audience.
                       

                      5 Benefits of Using the FAB Copywriting Formula

                      Hand

                      Now that you know what FAB stands for, let's dive into the 5 main reasons why you should use this copywriting formula.

                        #1. Clarity and Focus

                        FAB brings clarity to your writing. By dissecting your message into features, advantages, and benefits, you ensure that every aspect of your product is communicated clearly and with focus.

                          #2. Customer-Centric Communication

                          FAB shifts the spotlight to your audience. Instead of bombarding them with dull technical details, you speak directly to their needs and desires. This customer-centric approach helps you resonate with your readers on a personal & emotional level.

                            #3. Increased Persuasion

                            The formula is inherently persuasive. It doesn't just tell customers what your product does; it shows them how it makes their lives better. This subtle shift in approach can significantly enhance your persuasive power.

                              #4. Memorability

                              FAB creates memorable content. When people can easily understand how your product benefits them, it becomes more memorable. This is crucial in a world where attention spans are shorter than a dwarf.

                                #5. Versatility

                                Whether you're writing a product description, a sales pitch, or even a social media post, the FAB Copywriting Formula adapts seamlessly. Its versatility makes it a valuable persuasion tool across various platforms and mediums.

                                  Alrighty, let’s get to the good stuff…

                                   

                                  How to Use the Features Advantages Benefits Copywriting Framework to Improve Your Writing ASAPClimbing mountain

                                  Now that you understand the fundamentals of the FAB Copywriting Formula, let's explore how to apply it to enhance your copywriting skills faster than Roadrunner.

                                  1. Identify Features

                                  This one’s easy.

                                  Start by listing the features of your product or service.

                                  These are the raw characteristics that make it unique.

                                  For example, if you're writing about a smartphone, features could include a high-resolution camera, large storage capacity, and a sleek design.

                                   

                                  2. Translate Features into Advantages

                                  king chess piece

                                  Now, take each feature and think about how it translates into an advantage for your reader.

                                  Using the smartphone example:

                                  The high-resolution camera becomes an advantage by allowing users to capture vivid and detailed photos.

                                   

                                  3. Connect Advantages to Benefits

                                  This is where the real magic happens.

                                  Connect the advantages to the benefits.

                                  In the smartphone example, the advantage of a high-resolution camera translates to the benefit of capturing precious moments with clarity, preserving fond memories that last a lifetime.

                                   

                                  4. Craft Your Copy

                                  Writing

                                  With the FAB framework in mind, craft your copy.

                                  List your features. Then derive the advantages. And then, turn each advantage into the ultimate benefit.

                                  To improve results: add specifics, word images and touch on your reader’s 5 senses (touch, taste, hear, smell, see)

                                  Remember, you're telling a story of how your product or service positively impacts your audience.

                                  It’s all about them and what they gain from using your product or service.

                                  Also…

                                  Inject Emotion

                                  Emotions are powerful triggers for action.

                                  Use language that evokes feelings of joy, satisfaction, and fulfillment.

                                  Whether it's the joy of capturing a perfect moment or the satisfaction of a hassle-free experience, emotions amplify the impact of your copy.

                                   

                                  5. Test and Refine

                                  Don't be afraid to experiment. Test your FAB-infused copy and gather feedback.

                                  Refine your approach based on the responses you receive.

                                  The beauty of the FAB Copywriting Formula lies in its adaptability and room for improvement.

                                   

                                  5 FAB Copywriting Formula Examples

                                  Time to put theory into practice with 5 real-world examples.

                                  Let's dive deeper into the FAB Copywriting Formula with real-world examples from various brands, showcasing how they use features, advantages, and benefits to create compelling copy.

                                  1. Fitness Tracker: FitLife Tracker

                                  FitLife Tracker is a leading fitness technology company dedicated to helping individuals achieve their health and wellness goals. Their flagship product, the FitLife Tracker, is a cutting-edge fitness tracker designed to empower users on their fitness journey.

                                  • Feature: FitLife Tracker accurately tracks daily steps and calories burned.
                                  • Advantage: This advanced tracking system enables users to monitor their fitness progress in real-time.
                                  • Benefit: Achieve health and wellness goals with ease, as users stay motivated and informed about their physical activity, paving the way for a healthier lifestyle.

                                  2. Online Learning Platform: SkillMaster Academy

                                  SkillMaster Academy is a revolutionary online learning platform committed to making education accessible, engaging, and effective. Their platform offers a diverse range of courses taught by industry experts.

                                  • Feature: SkillMaster Academy provides interactive video lessons for an immersive learning experience.
                                  • Advantage: Learners benefit from engaging and dynamic lessons, enhancing their understanding and retention.
                                  • Benefit: Acquire new skills in an enjoyable way, as the interactive format makes learning efficient and enjoyable, setting learners up for success in their chosen fields.

                                  3. Travel Backpack: ExploreEase Gear

                                  ExploreEase Gear is a trusted name in travel accessories, dedicated to making journeys seamless and enjoyable. Their travel backpack is designed to meet the needs of modern explorers.

                                  • Feature: ExploreEase Gear backpack boasts multiple compartments for efficient organization.
                                  • Advantage: Travelers enjoy easy access to essentials, making packing and unpacking a breeze.
                                  • Benefit: Experience stress-free and enjoyable travel, as the organized layout of the backpack enhances convenience and ensures everything you need is within reach.

                                  4. Smart Home Device: SmartLiving Hub

                                  SmartLiving Hub is at the forefront of smart home technology, aiming to simplify and enhance daily living through innovative solutions. Their voice-controlled smart home device is a testament to their commitment to convenience.

                                  • Feature: SmartLiving Hub's device is equipped with voice-controlled technology.
                                  • Advantage: Users can operate their devices hands-free, adding a new level of convenience to daily tasks.
                                  • Benefit: Save time and simplify daily tasks effortlessly, creating a more efficient and enjoyable living environment.

                                  5. Skincare Product: PureGlow Naturals

                                  PureGlow Naturals is a skincare brand that prioritizes natural ingredients for radiant and healthy-looking skin. Their products are designed to nourish and enhance skin health.

                                  • Feature: PureGlow Naturals skincare products are formulated with natural ingredients.
                                  • Advantage: The use of natural ingredients ensures the products are gentle on the skin.
                                  • Benefit: Achieve radiant and healthy-looking skin without irritation, as PureGlow Naturals products provide effective skincare while prioritizing the well-being of the skin.

                                  Now armed with detailed examples, you can see how these brands effectively use the FAB Copywriting Formula to communicate the value of their products, connecting with consumers on a deeper level.

                                   

                                  Conclusion

                                  Congratulations!

                                  You've just unlocked a powerful tool for crafting persuasive copy – the FAB Copywriting Formula.

                                  By understanding the features, advantages, and benefits of your product or service, you can communicate in a way that truly resonates with your audience.

                                  Want daily copywriting tips to help you crush your BIG goals? Enter your email below:

                                   

                                  12 Copywriting Rules for Writing Persuasive Copy (Used By 7-Figure Copywriters)

                                  Jan 23, 2024 by Jeremy Mac

                                  rules

                                   

                                  Over the last 4 years, I’ve picked up a bunch of copywriting rules to follow.

                                  These copywriting principles have guided me in writing money-dripping copy.

                                  Whenever I make mistakes, I am usually breaking 1 or more of these proven copywriting rules.

                                  In this blog post…

                                  I’m going to reveal 12 rules of copywriting that you must follow at ALL TIMES.

                                  If you do, you will reduce guesswork, confusion and failure.

                                  Plus, it’ll be much easier to write persuasive copy that hooks your readers, piques their interest and motivates them to purchase in droves.

                                   

                                  What Are Copywriting Rules?

                                  Woman pondering

                                  Copywriting rules are time-tested “laws” of writing successful copy.

                                  They are invented, refined and taught by the OGs of copywriting.

                                  The pioneers of direct response copywriting have paved the yellow brick road through hard work, meticulous tests and selling billions worth of products & services through their writing.

                                   

                                  Why Should You Follow These 10 Copywriting Rules?Woman pointing at reader

                                  The top copywriters who are killing it right now constantly learn, study and apply copywriting basics, rules & lessons taught by the legendary copywriters before them.

                                  If you follow these 12 copywriting rules…

                                  You will possess the rare power to charge moon-high fees, write for well-known brands and achieve total freedom & control in your freelance business.

                                  If you break even ONE of these copywriting rules, you are playing the game on SUICIDE MODE.

                                  You will limp down a very lonely, confusing and broke road until you are slaughtered by more competent copywriters who DO follow these 12 rules of copywriting.

                                  Instead…

                                  Use the rules of copywriting as your trusty compass to guide you in the right direction and to leapfrog over common pitfalls, avoid creativity ruts and slip out of scary selling dry spells.

                                   

                                  12 Copywriting Rules You Must Follow if You Want to Earn 6 Figures (Or More)

                                  Copywriting Rule #1: Grab the RIGHT Attention

                                  grabbing

                                  The first step of anything you write is to grab attention.

                                  If you fail to grab attention, your writing will not be read – no matter how good it is.

                                  But you don’t want just anybody’s attention.

                                  You want to hook your client’s target audience.

                                  Write headlines specifically tailored to them and what they’re interested in.

                                  Follow this ultimate guide for writing attention-grabbing headlines. Inside, I reveal 10 sure-fire ways to grab attention fast, use them to maximize the number of readers you gain.

                                   

                                  Copywriting Rule #2: The Only Goal of Copywriting

                                  There’s really only one goal of copywriting.

                                  No.

                                  It’s not to get applause, chuckles or win awards.

                                  The ONLY goal of copywriting is to generate a response.

                                  99% of the time is sales or leads.

                                  As the great Claude C Hopkins taught…

                                  Copywriting is nothing but good salesmanship.

                                  The same principles that salesmen use to sell apply to your writing.

                                  These 12 copywriting rules were all invented by copywriters who understood this, studied salesmanship and figured out how to apply it to their writing to explode their income.

                                   

                                  Copywriting Rule #3: Sell Benefits, Not Features

                                  Whatever you do, sell the benefits of your product, NOT the plain-Jane features.

                                  Feature:

                                  The characteristic or attribute of a product that describes what the product is.

                                  Benefit:

                                  The benefit explains how the features directly translate into something positive for the user.

                                  Also…

                                  The best way to emphasize benefits is to explain what they will DO for the customer.

                                  For example:

                                  Losing 10 pounds is certainly a benefit, but it’s not what motivates people to buy a diet supplement. It’s what losing 10 pounds will DO for the customer (look more attractive, live longer, be more active with kids, etc.)

                                  Uncover the real benefits of your product’s features and emphasize them in a dramatic and emotional way.

                                   

                                  Copywriting Rule #4: Ask for Action

                                  woman raising hand

                                  Lots of copywriters butcher this…

                                  They’ll write great copy, hitting all the main benefits, emotional hot buttons, appeals… but then… they’ll fail to tell their readers what to do next.

                                  Listen good, muchacho:

                                  Copywriting is all about getting ACTION.

                                  This is the job of your call to action (CTA). Which is placed at the end of your sales message.

                                  The secret to turning casual readers into happy customers is to give them clear, direct and concise instructions on what to do next.

                                  Here are some quick tips to boost sales:

                                  • Tell readers exactly what to do next
                                  • Make it very simple and easy to take action
                                  • Give readers a reason to act NOW – discount, limited number of products available, re-framing everything they’ll gain and miss out on, etc.

                                  Want more tips on how to write powerful CTAs? Click here.

                                   

                                  Copywriting Rule #5: Tell Engaging Stories

                                  Book

                                  If you gander at the most successful ads of all time, you’ll notice a commonality.

                                  99% of them all tell engaging stories.

                                  Stories cover all the bases of creating persuasive copy - solves problems, persuades, educates, entertains, taps into emotions, etc.

                                  Here are 5 types of stories to use in your copy:

                                  • Cautionary tales (of what not to do, mistakes to avoid)
                                  • Stories about celebrities
                                  • Stories about historical figures
                                  • Inspirational stories
                                  • Rags-to-riches stories – related to your market.

                                  Plus, with any story you tell, make it emotional, dramatic and tension-filled.

                                   

                                  Copywriting Rule #6: The 40/40/20 Rule

                                  Believe it or not, copywriting is a small slice of the success pizza.

                                  There are 3 main slices:

                                  • The market (40%)
                                  • The offer (40%)
                                  • The copy (20%)

                                  Meaning:

                                  If you aren’t writing to a hot market and offering them something they are starving for, then you will fail to convert customers EVEN if your copywriting is fuego.

                                  So…

                                  You want to find clients with a hot market and an irresistible offer.

                                  When you do, your job is MUCH easier.

                                  Often, you can sell like hotcakes with okay sales copy, IF there is a crowd of people who are starving for what you offer.

                                   

                                  Copywriting Rule #7: You Are a Problem Solver

                                  Lightbulb in head

                                  I learned this from Sean D’souza…

                                  Problems grab our attention much more effectively than solutions.

                                  So, you should always start your copy with the BIG PROBLEM your target audience is trying to overcome.

                                  The easiest way is to write PAS copy.

                                  PAS (problem, agitate, solution) is a tried-and-true copywriting framework.

                                  Here’s how to write sizzling hot copy following this handy formula…

                                  1. Problem:

                                  Talk about the biggest problem your reader is currently experiencing

                                  2. Agitate:

                                  Now, agitate their problem by tapping into their EMOTIONS.

                                  Anger, guilt, jealousy, greed, insecurity – any relevant negative emotion.

                                  Make your reader’s problem larger than life, and worse than death.

                                  Get them shouting “This has got to stop! I’ve got to do something about this, right now!”

                                  3. Solution:

                                  Then, offer the perfect solution to their problem!

                                  It helps to make this solution a quick fix (think magic pill solutions).

                                   

                                  Copywriting Rule #8: Be Specific

                                  Specificity is a powerful persuasion weapon.

                                  When you describe something with specific details it is much more believable.

                                  This directly impacts your copy because when your readers BELIEVE your claims, they are much more likely to buy.

                                  Lace your copy with specific details:

                                  • Features
                                  • Benefits
                                  • Stats
                                  • Figures
                                  • Stories
                                  • Comparisons
                                  • Number of steps to take
                                  • Vivid descriptions

                                   

                                  Copywriting Rule #9: Keep it Simple

                                  The best sales copy is VERY easy to understand.

                                  Here are some tips to help you simplify your writing:

                                  • Use short sentences, paragraphs and words
                                  • Use easy-to-understand language
                                  • Avoid jargon

                                  The easier it is for readers to grasp your message, the easier it is for you to persuade them.

                                  Plus, you should strive to write at a 5th grade level. This app will help you achieve this – thehemingwayapp.com

                                   

                                  Copywriting Rule #10: Connect with Your Reader's Feelings

                                  Heart shape with hands

                                  To sell like a pro, you need to guide your readers to a decision.

                                  Here's a simple truth:

                                  People can't make decisions without feelings.

                                  So, it's crucial to tap into your reader's emotions.

                                  Think about both bad feelings (like fears, worries, and insecurities) and good feelings (like joy, happiness, and hope).

                                  Remember what Victor Schwab, a legendary sales writer, said: "Sell with feelings, and explain the buy with sense."

                                  If your readers aren't responding like you want, try to dig into their emotions more.

                                  Your writing should make them feel strong emotions; if it doesn't, you’ll need to tweak things.

                                   

                                  Copywriting Rule #11: The Most Important Word in Writing

                                  In the world of writing to sell, the most powerful word is "YOU."

                                  Why?

                                  Because people care most about themselves.

                                  They don't really care about how cool your product is or your achievements.

                                  All they care about is what they get out of it.

                                  So, when you're writing, talk directly to your reader.

                                  Use lots of "YOU" language to show them that you understand them, care about them and that your message is all about them.

                                   

                                  Copywriting Rule #12: Proof

                                  Gary Bencivenga sold billions worth of products using PROOF.

                                  To get people to believe you, especially with all the unbelievable ads we see every day, you need to prove your claims.

                                  Here are three ways to get err done:

                                  1. Show what others say, like testimonials and reviews.
                                  1. Avoid using words that sound too good to be true, like "get rich quick" or "become a millionaire."
                                  2. Use the "If…Then" technique. Say if your reader meets a requirement, then they get a big benefit. For example, "If you have 5 minutes per day, then you can lose 10 pounds this month."

                                  IMPORTANT:

                                  Don't say something unless you can show it's true. Use strong proof to back up your claims.

                                   

                                  Conclusion

                                  Whatever you do, do NOT break any of these copywriting rules.

                                  If you do, you will suffer GRAVE consequences.

                                  On a lighter note…

                                  Want daily copywriting tips to boost your income? Enter your email below:

                                   

                                  How to Instantly Write Better Copy with the AIDA Copywriting Formula

                                  Jan 22, 2024 by Jeremy Mac

                                  copywriting

                                   

                                  I first discovered the AIDA copywriting formula while reading The Boron Letters.

                                  The Boron Letters was written by Gary Halbert (perhaps the greatest copywriter of all time).

                                  In this book, Gary wrote about the AIDA formula. He explained that it’s his favorite copywriting framework to use for writing million-dollar ads (he’s made BILLIONS through his writing).

                                  I’ve used the AIDA copywriting formula for ads, emails, landing pages and just about every type of copy under the sun.

                                  It’s a proven copywriting formula that guides you in writing a persuasive & engaging message that triggers a desirable response.

                                  If you use it when writing, I can almost guarantee you’ll boost response for your clients (in less time because there are only 4 simple steps).

                                  In this ultimate guide, I’m going to cover everything you need to learn and apply the AIDA copywriting formula for maximum success.

                                  Let’s get to it…

                                   

                                  What is the AIDA Copywriting Formula?

                                  woman pondering

                                  AIDA is a very effective framework used in copywriting, sales and marketing.

                                  It’s especially helpful for beginners because it guides you in creating persuasive sales messages that resonate with your target audience.

                                  The AIDA formula is based on the stages a reader goes through before buying a product or service.

                                  Here's a quick breakdown of each stage:

                                  1. Attention

                                  The first crucial step of anything you write is to grab your reader’s attention.

                                  This is the job of your headline.

                                  You want to write an attention-grabbing headline that calls out your ideal reader. The goal is to get them to stop whatever they’re doing and read your first sentence.  

                                  2. Interest

                                  Once you’ve snatched your reader’s attention, you want to generate interest in your product or service. You do this by highlighting all the unique & interesting features.

                                  3. Desire

                                  After you’ve piqued your reader’s interest, you need to stir up desire.

                                  This can be achieved by painting a sun-bright vision of what your product DOES for your target audience. List all the irresistible benefits customers will gain from using your product.

                                  4. Action

                                  Your readers should be foaming at the lips by now, craving to buy your product and experience the desirable claims.

                                  This step is easy. Just tell your readers exactly what to do next.  Make your call to action (CTA) clear, concise and easy to follow. Give step-by-step instructions on what to do.

                                  The AIDA copywriting framework is one of the most powerful persuasion tools in a copywriter’s toolbox.

                                  This was a brief explanation, in a following section I’ll give specific tips for maximizing your success with each step.

                                  But before we get to that…

                                   

                                  Why Should YOU Use the AIDA Copywriting Framework in Your Writing?

                                  There’s a lot of benefits to using the AIDA copywriting framework…

                                  #1. Offers Structure

                                  The AIDA copywriting framework gives you a valuable structure for writing.

                                  It aids in the systematic organization of your thoughts, ideas, and key selling points, providing a clear and logical flow.

                                  With this copywriting framework, identifying the primary selling points to convey to your target audience becomes a seamless process.

                                  Not only does it offer guidance, but it also presents a tried-and-true persuasive structure, making it a piece of cake to promote your client’s products and services.

                                  #2. Write Faster

                                  man running

                                  The AIDA copywriting framework acts as a lifeline against writer's block. Plus, significantly reduces your writing time.

                                  It transforms the complex writing process into a simple task of filling in the blanks of a proven template.

                                  This smooth approach boosts efficiency, allowing you to create content at a faster pace without compromising quality.

                                  #3. Top-Tier Quality

                                  Using the AIDA copywriting framework goes beyond just saving time; it contributes to selling more products and achieving superior outcomes for your clients. Sticking to a proven copywriting formula naturally leads to writing in a clear, engaging, and persuasive manner.

                                  This makes it easy for you to establish a powerful emotional connection with your audience, compelling them to reach for their credit cards.

                                  #4. Ensures Consistency

                                  Consistency is a key advantage of using the AIDA framework. It enables you to consistently deliver exceptional content by following a proven structure, eliminating the need to reinvent the wheel for each project. This results in hitting home runs on a regular basis.

                                  #5. Improves Your Skills

                                  improvement

                                  Engaging with and applying this proven formula used by top copywriters offers valuable insights into the strategies and techniques employed by these legends.

                                  It provides an opportunity to unravel the layers of sales psychology intricately woven into these frameworks, contributing to continuous learning and skill enhancement.

                                   

                                  Insider Tips to Explode Sales Using the AIDA Copywriting Framework

                                  helpful tips

                                  Now that you understand the basics of the AIDA copywriting formula, let’s dive deeper into each main section.

                                  I’m going to give quick tips and resources to maximize your success with writing high-quality AIDA copy.

                                  #1. Attention

                                  Here are 6 proven ways to grab your ideal reader’s attention.

                                  They are taken from this guide I created on writing headlines.

                                  1. News Headline

                                  We are naturally attracted to what’s NEW.

                                  Look for new concepts, features and stories when researching your client’s product & company.

                                  When you find something “new”, add it in your headline.

                                  Start your headline with words like:

                                  • “Introducing”
                                  • “Announcing”
                                  • “New”
                                  • “Breaking”
                                  • “Now”
                                  • “At last”
                                  • “SHOCKING”
                                  • “Breakthrough”

                                  2. How-to Headline

                                  How-to headlines are probably the most effective headlines of all time.

                                  The best headlines are those that appeal to your target audience’s self-interest.

                                  This type of headline offers your readers something they want and can get from your product.

                                  Template:

                                  How to [achieve desired result]

                                  3. Curiosity Headline

                                  Arousing your readers’ curiosity is a sure-fire way to grab their attention and get them to read your next sentence.

                                  4 ways to add curiosity to your headlines:

                                  • Tell readers what NOT to do
                                  • List common mistakes they’re probably making
                                  • Give controversial solutions. (I.E. how to achieve desired result by doing something they think would not possibly work.)
                                  • Reveal SECRETS (everyone loves secrets, they wrench on our curiosity)

                                  4. Question Headlines

                                  Questions reach out and grab our attention.

                                  Ask a relevant question readers would like to see answered.

                                  The questions you ask should always focus on your reader’s self-interest.

                                  5. Numbers

                                  Hook your readers by listing the number of benefits, mistakes to avoid, reasons why to act now, etc.

                                  Begin your headline with numbers:

                                  • 10 ways to…
                                  • 8 reasons why…
                                  • 3 mistakes to avoid…
                                  • 25 benefits of…

                                  6. Emotional Headlines

                                  You can grab your reader’s attention by tapping into their emotions

                                  Find out what emotions your market has around the BIG problem your product or service helps relieve.

                                  How do they currently feel about this big problem?

                                  Insecure? Scared? Guilty? Ashamed?

                                  Find out and feature it in your headline, in a dramatic way.

                                  Do this and you will almost always grab your reader’s complete attention.

                                   

                                  #2. Interest

                                  Remember, this is where you write about interesting facts about your product.

                                  So…

                                  Make a BIG list of all the features.

                                  Then…

                                  Rank them in order, from most important to least important.

                                  When you write about the features in the Interest section, make sure you create mental images in your reader’s minds by giving specific details about these features and tickling your reader’s 5 senses (sight, taste, hear, smell, touch).

                                  The more you tell, the more you sell.

                                  Do not leave out any important features.

                                  If you are writing to your ideal readers about something they’re interested in, they will read virtually any length of copy.

                                   

                                  #3. Desire

                                  After you’ve piqued your reader’s interest with features, you want to turn these features into juicy benefits.

                                  You want to create a BRIGHT vision of what these benefits will do for your readers.

                                  How will their lives change (for the better) once they use your product?

                                  I’ve created an ultimate guide on how to effortlessly turn boring features into exciting benefits that drive sales. Read all about it here:

                                   

                                  #4. Action

                                  You want to tell your reader what to do next (the next steps to take – which is usually clicking a link)

                                  Here are 5 tips to boost response rates:

                                  • Tell readers exactly what to do next. Give step-by-step instructions all the way through the sale.
                                  • Make it very easy and simple to buy now.
                                  • Give them a juicy incentive to purchase now – discount, limited number of products available, creating FOMO, etc.
                                  • Summarize the main benefits of your product.
                                  • Explain what they’ll miss out on if they delay buying.

                                  The key to boosting sales is to write direct, clear and concise CTA’s that guide your readers on what to do next.

                                   

                                  AIDA Practice Exercise: How to Practice the AIDA Copywriting Formula Today! (WITHOUT Clients)

                                  "practice makes perfect"

                                  Want a practice exercise you can use TODAY to bang out killer copy?

                                  Here you go…

                                  Go on Amazon.com.

                                  Search for a product you’re interested in writing about.

                                  Do some quick research by reading product description, reviews, features & benefits.

                                  Next…

                                  Paste the product’s title into a Word Document and fill out the below sections:

                                  Product:

                                   

                                  Attention:

                                   

                                  Interest:

                                   

                                  Desire:

                                   

                                  Action:

                                   

                                  Add a few sentences for each section (or paragraphs, if you’re feeling bold).

                                   

                                  Conclusion

                                  You now possess one of the most potent copywriting frameworks.

                                  Use it to effortlessly crank out winning copy.

                                  If you do, I can almost guarantee you’ll boost results, write faster and impress clients on a regular basis.

                                  Want daily copywriting tips to help you skyrocket your success? Enter your email below:

                                   

                                  Jeremy Mac

                                  Shows aspiring & struggling copywriters how to break into copywriting, feel confident in their copywriting skills and get a steady stream of high-paying clients - WITHOUT the confusion, hassle or guesswork

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                                  Copy Kings Membership

                                  Jeremy Mac

                                  Shows aspiring & struggling copywriters how to break into copywriting, feel confident in their copywriting skills and get a steady stream of high-paying clients - WITHOUT the confusion, hassle or guesswork

                                  Want Daily Tips to Help YOU Become A 6-FIGURE COPYWRITER?

                                  Enter your primary email address below to open Jeremy's daily email tips and a FREE audio training straight out of his popular paid membership – Copy Kings

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                                  Hear From These Thriving Copywriters Who Are Now Living Like Kings & Queens... Will YOU Be Next?

                                  ❝I can't recommend Copy Kings enough! It gave me the skills, the confidence, and THE CLIENTS to become a successful copywriter.❞

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                                  ❝This copywriting membership is a must-have for any copywriter looking to grow their business. I love how Jeremy provides detailed insights into the psychology of what makes people buy. He offers a TON of actionable tips to apply to your own business in each training.❞

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                                  ❝Joining was the best decision of my life. It's the best investment I've made in my career as a copywriter.❞

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                                  ❝I was initially skeptical about yet another copywriting course, but this continues to blow me away. It's not just about theory; it's a hands-on, results-driven approach from a real expert who gets it.❞

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                                  ❝I love how Jeremy really focuses on the importance of relationship-building with clients. Almost no 1 is teaching this sort of stuff. Some of the tips and knowledge he gives away are truly MIND OPENING. I can’t wait to start applying the tips from last week's vid into conversations with clients.❞

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                                  ❝I had my doubts, but this membership genuinely overdelivered. The practical and real-world advice exceeded my expectations.❞

                                  Patrick McMullin

                                  ❝His enthusiasm for copywriting and marketing is contagious. It makes all his content very engaging and enjoyable to listen to. I usually go through his teachings several times to really dig out all the gold. I love listening while on my morning runs.❞

                                  Michaela Meyers

                                  ❝SO MANY options for getting clients. He wasn’t joking when he said you can choose the ones that you enjoy most. I found a few that work best for me and my personality. These are NOT the same ol lead generation tips. He gives advanced tips on all the newest strategies from his “in the trenches” experience with getting clients and they are practical and easy to use not just generic advice or puffy theory.❞

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                                  ❝Jeremy covers so much more than just copywriting. He gives away tons of actionable tips on marketing, sales, lead gen, customer relations and overall business growth strategies.❞

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                                  ❝He provides practical examples and tips that I never would have thought of on my own. It opened my eyes to new and VERY PROFITABLE copywriting strategies.❞

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                                  ❝I love the bite-sized weekly lessons, which makes it easy to fit into my busy schedule. There’s no fluff at all, only how-to advice that anyone can benefit from.. like tomorrow!❞

                                  Tomas Henderson

                                  ❝I really liked how a bunch of lessons focus on the importance of follow-up and building relationships with clients. This is crucial for long-term success in copywriting and Jeremy gave great insider tips on how to build long-term relationships and get referrals from them.❞

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                                  ❝The membership provides actionable steps and easy to use worksheets to help me apply the copywriting strategies to my writing. This made it easy to implement the strategies in a practical way.❞

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                                  ❝No theory, all actionable advice from real-world experience. Jeremy’s a master copywriter and teacher. I learned so much from his insights and tips.❞

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                                  ❝The program really highlighted the importance of authenticity and being true to yourself in your marketing efforts. This is crucial for building trust with clients and makes freelancing much more enjoyable and comfortable.❞

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                                  ❝This membership was a great investment. I saw an immediate improvement in my writing after implementing the new strategies.❞

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                                  ❝I was concerned that this program might not be tailored to my specific niche, but it turned out to be adaptable and beneficial for all copywriters.❞

                                  Latoya Washington

                                  ❝Jeremy provided great tips for leveraging social media platforms for lead generation. This was particularly helpful for me, becuz I was unsure how to effectively use social media to promote my freelance business.❞

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                                  ❝As an experienced copywriter, I thought I knew it all. But this program brought new tips and ideas to my attention, making it a worthwhile investment even for seasoned pros.❞

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                                  ❝I now have clear goals and expectations for business. This helped me focus my efforts and achieve better results. I feel very confident now about copywriting career and just know my business will thrive!❞

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                                  ❝I had reservations about the ROI claims he made, but I've already seen a significant increase in my income.❞

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                                  ❝Initially, I wondered if the cost was justified. But the copywriting and business-building skills I gained here are already paying off tenfold. Worth every penny!❞

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                                  ❝The strategies taught are so practical and easy to implement. Really enjoying it so far!❞

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                                  ❝As a copywriter, I've taken a lot of courses, but this is by far the best. Like nothing I’ve ever experienced. This guy really knows his stuff when it comes to copywriting, marketing, and getting clients. Stuff that no copywriter or guru talks about.❞

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                                  ❝If you're struggling to break into copywriting, this membership is a must-have. It will change the way you write and do business.❞

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                                  ❝I learn so much from each lesson, I’ve already implemented some of the gold nuggets and seen VERY impressive results.❞

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                                  ❝I questioned whether I could really get clients as a newbie, but this program breaks it down into manageable steps. It's changed my perspective completely!❞

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                                  Hear From These Thriving Copywriters Who Are Now Living Like Kings & Queens... Will YOU Be Next?

                                  ❝I can't recommend Copy Kings enough! It gave me the skills, the confidence, and THE CLIENTS to become a successful copywriter.❞

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                                  ❝Top-notch content and support. It's like having a mentor by your side. I refer to the resources whenever I feel stuck.❞

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                                  ❝One new client and it pays for itself 10x over. Already closed 5 new clients since enrolling in this membership!❞

                                  Isaiah Patel

                                  ❝This copywriting membership is a must-have for any copywriter looking to grow their business. I love how Jeremy provides detailed insights into the psychology of what makes people buy. He offers a TON of actionable tips to apply to your own business in each training.❞

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                                  ❝This membership is worth THOUSANDS. I’ve already made back AT LEAST 20x the monthly cost.❞

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                                  ❝Joining was the best decision of my life. It's the best investment I've made in my career as a copywriter.❞

                                  Xavier Boseman

                                  ❝I was initially skeptical about yet another copywriting course, but this continues to blow me away. It's not just about theory; it's a hands-on, results-driven approach from a real expert who gets it.❞

                                  Ulysses F

                                  ❝I love how Jeremy really focuses on the importance of relationship-building with clients. Almost no 1 is teaching this sort of stuff. Some of the tips and knowledge he gives away are truly MIND OPENING. I can’t wait to start applying the tips from last week's vid into conversations with clients.❞

                                  Vincent Martin

                                  ❝I had my doubts, but this membership genuinely overdelivered. The practical and real-world advice exceeded my expectations.❞

                                  Patrick McMullin

                                  ❝His enthusiasm for copywriting and marketing is contagious. It makes all his content very engaging and enjoyable to listen to. I usually go through his teachings several times to really dig out all the gold. I love listening while on my morning runs.❞

                                  Michaela Meyers

                                  ❝SO MANY options for getting clients. He wasn’t joking when he said you can choose the ones that you enjoy most. I found a few that work best for me and my personality. These are NOT the same ol lead generation tips. He gives advanced tips on all the newest strategies from his “in the trenches” experience with getting clients and they are practical and easy to use not just generic advice or puffy theory.❞

                                  Jonathon Gold

                                  ❝Jeremy covers so much more than just copywriting. He gives away tons of actionable tips on marketing, sales, lead gen, customer relations and overall business growth strategies.❞

                                  Liam Williamson

                                  ❝He provides practical examples and tips that I never would have thought of on my own. It opened my eyes to new and VERY PROFITABLE copywriting strategies.❞

                                  Jacob Thompson

                                  ❝I love the bite-sized weekly lessons, which makes it easy to fit into my busy schedule. There’s no fluff at all, only how-to advice that anyone can benefit from.. like tomorrow!❞

                                  Tomas Henderson

                                  ❝I really liked how a bunch of lessons focus on the importance of follow-up and building relationships with clients. This is crucial for long-term success in copywriting and Jeremy gave great insider tips on how to build long-term relationships and get referrals from them.❞

                                  Harrison peppers

                                  ❝The membership provides actionable steps and easy to use worksheets to help me apply the copywriting strategies to my writing. This made it easy to implement the strategies in a practical way.❞

                                  Brianna Carter

                                  ❝No theory, all actionable advice from real-world experience. Jeremy’s a master copywriter and teacher. I learned so much from his insights and tips.❞

                                  Aaliyah Jackson

                                  ❝The program really highlighted the importance of authenticity and being true to yourself in your marketing efforts. This is crucial for building trust with clients and makes freelancing much more enjoyable and comfortable.❞

                                  Camille Green

                                  ❝This membership was a great investment. I saw an immediate improvement in my writing after implementing the new strategies.❞

                                  Jasmine Thomas

                                  ❝I was concerned that this program might not be tailored to my specific niche, but it turned out to be adaptable and beneficial for all copywriters.❞

                                  Latoya Washington

                                  ❝Jeremy provided great tips for leveraging social media platforms for lead generation. This was particularly helpful for me, becuz I was unsure how to effectively use social media to promote my freelance business.❞

                                  Dominique Sanchez

                                  ❝As an experienced copywriter, I thought I knew it all. But this program brought new tips and ideas to my attention, making it a worthwhile investment even for seasoned pros.❞

                                  Gabrielle Adams

                                  ❝I now have clear goals and expectations for business. This helped me focus my efforts and achieve better results. I feel very confident now about copywriting career and just know my business will thrive!❞

                                  Beatriz Flores

                                  ❝I had reservations about the ROI claims he made, but I've already seen a significant increase in my income.❞

                                  Ana Chavez

                                  ❝Initially, I wondered if the cost was justified. But the copywriting and business-building skills I gained here are already paying off tenfold. Worth every penny!❞

                                  Carolina Green

                                  ❝The strategies taught are so practical and easy to implement. Really enjoying it so far!❞

                                  Isabella Perez

                                  ❝As a copywriter, I've taken a lot of courses, but this is by far the best. Like nothing I’ve ever experienced. This guy really knows his stuff when it comes to copywriting, marketing, and getting clients. Stuff that no copywriter or guru talks about.❞

                                  Sophia Wilson

                                  ❝If you're struggling to break into copywriting, this membership is a must-have. It will change the way you write and do business.❞

                                  Ava Brown

                                  ❝I learn so much from each lesson, I’ve already implemented some of the gold nuggets and seen VERY impressive results.❞

                                  Mia Adams

                                  ❝I questioned whether I could really get clients as a newbie, but this program breaks it down into manageable steps. It's changed my perspective completely!❞

                                  Aiden Kim

                                  ❝I used to think copywriting courses and memberships were just a waste of money, but this one completely changed my mind. It's practical, results-driven, and worth every cent.❞

                                  Danial Chen

                                  ❝At first, I thought, 'Why should I pay for something I can learn online for free?' But the insider tips and expert guidance are unmatched. I've already made my money back in spades.❞

                                  Connie Chinburg

                                  ❝I questioned whether this could really help me land clients, but the client acquisition strategies and networking tips it provides are a game-changer.❞

                                  Esther Zhang

                                  ❝I'm so glad I invested in this subscription. It's already paid off BIG TIME.❞

                                  Harper Twinsly

                                  ❝This is perfect for copywriters of all experience levels. It provided me so many new insights on copywriting and sales, even though I've been in this business for years.❞

                                  Caitlin Wilson

                                  ❝Each lesson is so informational and entertaining. Jeremy keeps my attention throughout. I never feel bored or overwhelmed.❞

                                  Giselle Davis

                                  ❝The membership was a great investment. It provides a wealth of knowledge and actionable steps to grow my copywriting business.❞

                                  Peter W.

                                  ❝His trainings are filled with practical tips and tricks that I never would have thought of on my own. Literally no one else is teaching this stuff.❞

                                  Tracy Berkshire

                                  ❝I thought I could figure it out on my own, but this has streamlined the learning process, saving me valuable time and effort.❞

                                  Lauren Parker

                                  ❝Since joining, I've noticed a significant increase in the number of clients and projects I am getting.❞

                                  Erin P

                                  ❝The knowledge and expertise in Copy Kings are unparalleled. It's a copywriter's dream come true!❞

                                  Davis N.

                                  ❝I was scared of enrolling in this program due to all the scammers out there but Jeremy is the real deal. I have been blown away by the results. I’ve already seen a significant increase in the number of clients I am generating. I recommend to any copywriter whose struggling with getting clients or looking to take their business to the next level. You won’t be disappointed!❞

                                  Fiona Brown

                                  ❝One of the most valuable benefits of joining has been the significant reduction in rejection I have experienced from prospects. He's taught me how to attract more qualified leads who are already interested in my services. This has resulted in waaaay less rejections and more successful conversions.❞

                                  Peyton P.

                                  ❝Before joining, I was constantly struggling to generate leads and get work, which left me feeling burnt out and extremely stressed. This has helped me achieve a better work-life balance and reduce burnout while still growing my business.❞

                                  Rebecca Anderson

                                  ❝I am now more confident than ever in my writing ability! I am super confident I will succeed!❞

                                  Sara Ortiz

                                  ❝This program turned me from a novice into a copywriting expert. I'm amazed!❞

                                  Mike Vega

                                  ❝This has really given me an unfair advantage over my competition! The expert advice has given me the power to stand out in a VERY crowded market.❞

                                  Jake Upton

                                  ❝Before Copy Kings, I often felt intimidated by my competition and feared losing out on potential clients. However, Jermey has taught me how to differentiate myself from other writers and leverage my unique strengths to attract more business. I now feel much more confident in my copywriting ability. I am excited to see the results in the upcoming months.❞

                                  William Foster

                                  ❝I used to struggle with crippling imposter syndrome and fear of rejection, which held me back from pursuing really going all in with copywriting and growing my business. However, this membership has shot me with confidence. I no longer have imposter syndrome with my writing and feel confident in building a more successful business and a much more fulfilling career.❞

                                  Taylor Bradberry

                                  ❝The step-by-step guidance and mentorship are what every aspiring copywriter needs.❞

                                  Jason Kim

                                  ❝This membership has had a TREMENDOUS impact on the quality of my clients and my overall business. Before joining Copy Kings, I often found myself working with difficult clients who did not respect my time or expertise. But jeremy has shown me how to attract higher-quality clients who are more likely to value my services and treat me with respect. As a result, I now work with AMAZING clients who are a better fit for my business and who are more likely to refer me to others in their professional network.❞

                                  Nick Smith

                                  ❝Completely transformed the way I write copy! I no longer feel stuck. I know exactly what to say and how to say it. It's like magic!❞

                                  Heather Mackenzie

                                  ❝I'm in awe of the results I've achieved with the help of this membership.❞

                                  Ken Burke

                                  ❝I can confidently say this has been one of the best investments I've made in my copywriting career.❞

                                  Nicole Orlando

                                  ❝If you're serious about a copywriting career, this program is your launchpad to success!❞

                                  Brett T.

                                  ❝I used to struggle with writer's block, but not anymore. Like seriously, it's gone! Jeremy has unlocked my true copywriting potential!❞

                                  Brooke White

                                  ❝Prior to joining, I was extremely burnt out and lost my fire. I struggled to generate leads and find success as a freelancer. But not anymore! I now enjoy my career again, feel very passionate and am excited about the opportunities that lie ahead.❞

                                  Yvette Rodriguez

                                  ❝I used to struggle HARD at building strong relationships with my clients because it was hard for me to connect with them on a deeper level and understand their needs and concerns. Since joining Copy Kings, I’ve been able to build stronger, more meaningful relationships with my clients, and I feel great about helping them achieve their business goals.❞

                                  Giannas P.

                                  ❝My income has doubled since joining. I can't thank Jeremy enough!❞

                                  Rachel Garret

                                  ❝From raw beginner to copy GOD, this program caters to all levels. It's an all-in-one copywriting solution.❞

                                  Olivia Smith

                                  ❝I’ve taken on over 12 HIGH QUALITY clients since joining, resulting in a 50% increase in income compared to last year. These numbers are a testament to the effectiveness of this membership.❞

                                  Bobby C.

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