“Oh my god.”

“Is Jeremy serious?”

“Is he really going to relate P Diddy’s viral freak off parties with copywriting?”

Oh, you betcha!

Here’s how:

One of the best ways to snatch your reader’s eyeballs, and glue them to your copy, is to talk about current events in pop culture. And, right now, P Diddy’s wild – and twisted - parties are on the top of everyone’s mind (and social media feed).

But you don’t want to just talk about pop culture and leave it at that.

You aren’t TMZ, after all.

You want to tie the theme into your main message (like I am doing here). It can be as simple as mentioning it in your headline and then relating the event to your message in some way, shape or form.

You want to do this because it creates addicting copy that gets open and read.

But you don’t wanna write just for fun.

You want to write for well-known brands who pay buckets of money.

If you are struggling to find these clients, go here:

https://www.jeremymac.com/overnight-clients

To your success,

Jeremy Mac

In march of 2020, I had my first interview for a copywriting position.

I was absolutely terrified.

My hands were shaking.

I could barely hold on to my phone.

I stuttered like crazy and struggled to complete sentences.

The interview lasted about 3 minutes. And no, I did not get the job.

However, my embarrassing interview did not stop me.

Within the next 3 weeks, I completed dozens of interviews and finally snagged a 6-month contract with a marketing agency.

The crazy thing was…

In just a few weeks, I went from practically pooping my pants to speaking with confidence and convincing someone that I was the best copywriter for the job.

What was my secret for such a drastic transformation?

Massive action.

The first few interviews were unbearable.

The next few were okay.

But after 10 or so, it was almost as easy as driving a car.

The point is, if you want to be a successful freelance copywriter, you’ve got to put in the work. And the faster you take action, and the more action you take, the quicker you’ll get to achieving your goals.

Your anxiety, stress and imposter syndrome will quickly disappear. And results will start piling up like dirty dishes.

However:

It’s a lot easier, safer, and faster to follow a proven system from someone who’s already achieved what you want to accomplish.

If your goal is to start writing for companies who pay you good $$$, I can help you out.

Here's how...

Click this link below:

https://www.jeremymac.com/overnight-clients

Read the sales copy very carefully.

Then, if it’s right for you, grab Overnight Clients.

Watch the videos, apply the insider techniques and use the fill-in-the-blank templates.

Then, watch as new writing gigs swamp your calendar. In no time, you can be working from home as a full-time freelance copywriter.

But this ain't for the lazy.

This course only works for those who ain't afraid to get their hands a lil greasy.

To your success,

​Jeremy Mac

It’s been ten long years…

Since I’ve re-watched The Lord of The Rings.

I’m only halfway through the first movie but gawd dayum – it is so much better than the modern horsecrap spewed from Hollywood’s dairy aire.

Whenever I’m watching movies, I always have my copywriting antenna on high alert, scanning for tips to improve my craft.

Here are 3 that jumped out at me:

1. Worldbuilding

LOTR is a masterclass of building an exciting and unique world. Characters like elves, hobbits, wizards, orcs… locations like The Shire, Moria, Mount Doom… and tons of cool languages, food, drinks and so on.

But here’s the thing…

Worldbuilding is not just for non-fiction. The most successful businesses (yes, freelance copywriting is a business) build worlds for their customers.

Few examples:

Disney World, Ben Settle, McDonalds.

2. Engaging story

LOTR has arguably the most engaging story in all of fiction. It is extremely complex, dramatic and emotional.

ALL successful ads, sales pages, email campaigns... are created around engaging stories.

My fav type to tell are hell to heaven stories.

You start with the current problem your market is experiencing (hell) and fly them up to heaven by using your product or service.

3. Flow

As the late, great Eugene Schwartz once said - every copywriter should watch blockbuster hits.

Why?

Because they’ve mastered an addicting “flow” that grabs attention and keeps watchers at the edge of their seats - for hours.

He mentioned Die Hard, but LOTR is another great example Why? Because it is non-stop action, storytelling and character building… vital parts of an addicting flow.

I’m only an hour or so into the first movie and I’ve already pulled these 3 tips out. No doubt, there are probably dozens more copywriting lessons that can be extracted from this masterpiece of a film.

However, tips will do you no good if you just study them.

You gotta apply them.

And the best way to apply them is writing for paying clients who track their campaigns and can give you feedback on the results... in real-time.

Want help winning over clients so you can earn more $$$ and quickly start your new life as a thriving freelance copywriter?

Go here:

https://www.jeremymac.com/overnight-clients

To your success,

​Jeremy Mac

This is rarely talked about in the copywriting galaxy.

But it’s uber important.

One of the key qualities of top copywriters is they make their writing pleasant to the eye. And one of the most unpleasant things to read is bad font.

Nope.

I’m not talking about Ariel or Helvetica or Times New Roman.

I’m talking about serif vs san serif.

Serif has little cursive figures at the end of each letter.

Sans serif does not (sans = without).

You are currently reading sans serif. And if you (or your client) are using serif fonts online, you ought to correct course – FAST. Because it is nails on chalkboard to read.

Serif was designed for print, to give spacing and eye relief.

The opposite is true for online.

This may not seem like a huge deal, but it can be the difference between getting your copy read – from headline to cta – vs stopping at your headline… for no other reason than it was too painful to keep reading.

Another huge deal to your success as a freelance copywriter is becoming a Don Juan at lead generation (I.E. attracting warm prospects to you and converting them into paying clients).

If you are struggling to fill your calendar with fun, high-paying writing gigs, go here:

https://www.jeremymac.com/overnight-clients

To your success,

​Jeremy Mac

This week, 3 different students have asked:

“How can I come up with big ideas to use in my writing??"

Clap, clap.

Ol Jmac is proud of y’all.

This is a very good question. Because copywriting grand slams are always based around a winning concept.

Unfortunately...

These winning concepts are elusive as a moose in a dense forest.

Despite what advertising shows like Madmen display, you can’t just sit down in an office, throw a squishy ball against the wall, and voila – problem solved.

But there is some good news…

You can drastically increase the chances of coming up with winning ideas by having copywriting wet dreams.

Here’s what I mean:

A few hours before bed, stuff your brain like a turkey with tons of info about your product, objectives, brand, target audience, competitor claims… all that rock n roll. Obsess over the problem you face – coming up with a winning concept.

Then…

Sleep.

While you’re dreaming, your subconscious is hard at work.

When you wake up, there’s a very good chance you’ll have the solution fresh in your mind.

If this is the case, make sure you write this idea down ASAP. Ideas are like slippery fish, if you don’t catch em in the act, they’ll get away – likely forever.

Try this the next time you work on a copywriting assignment.

Don’t have any writing gigs yet?

Go here:

https://www.jeremymac.com/overnight-clients

To your success,

​Jeremy Mac

Oooouchie mama.

I’m in pain.

Yesterday, I was lifting weights and snap, crackle, popped my back. I was laying on the floor like a flipped over turtle for almost 30 minutes.

Took a ho bunch of painkillers/antibiotics throughout the day and felt much better... until I woke up this morning... in full turtle mode again.

Back pain is no bueno.

But pain is muy bueno for you and your wallet.

Here’s why (in the wise words of ben settle):

---

"It sucks to have it, but if someone’s in pain, they’re looking for a solution and it’s easier to sell to them than trying to convince someone that one day they *may* have pain. Plus, there’s a psychological side to it at work, too.

Here’s what I mean:

Remember Kevin Trudeau?

The infomercial guy who’s doing time?

Well, one of his *legitimately* helpful products was Mega Memory. Using the techniques in that program took me from straight C’s in college, to almost all A’s my last year. Anyway, one of the things the program teaches is using pain to remember things. For example, if you wanted to remember a hotdog (it could be anything), you mentally picture you or someone else taking a hammer and a long rusty nail and…

Hammering into your kneecap!

Ouch.

But you know what?

Your brain will never forget that.

It’s burned in forever if you choose."

----

Indeed.

Pain is a VERY powerful psychological trigger.

Here’s how to profit from your readers' pain (and have them looking at you all starry eyed for being their white knight who relieved their pain):

1. Find out what pain they’re currently in

2. Paint a bright vision of their pain - first thang in your copy

3. Then, bring it all together by explaining how you have a solution and your solution is the best on the market

You can also tap into your prospects pain to gain new clients.

I show you how in my course – Overnight Clients.

This is just one of hundreds of client-attracting, business-growing secrets you’ll gain by picking up this course. Go here to learn about them all:

https://www.jeremymac.com/overnight-clients

To your success,

Jeremy Mac

Gurus do a lot of dumb things.

But pricing ain’t one of them.

Over the years, there have been hundreds of scientific studies on pricing.

The results?

Prices ending in 7 or 9 open the most wallets.

9 hints at a bargain.

7 is middle ground and attracts the most buyers.

But modern day gurus did not come up with these jackpot prices. Marketers have been encouraging these pricing strategies since the early 1900s. Just pick up any old copywriting book and you’ll see what I mean.

However, pricing your copywriting services ain’t as simple as slapping a silly number at the end and calling it a day.

Afraid not, young padawan.

There’s an entire strategy behind pricing your services to not only make the most amount of $$$$ but to keep clients happy and on your side.

My holy grail course, Overnight Clients, mainly focuses on securing new writing gigs fast. However, I also cover many sub topics that are key to growing a healthy & profitable freelance business.

Including:

* The ultimate pricing guide for beginners who don’t have a portfolio, samples or testimonials. (Don’t worry, you won’t write for free. No more stressing over how much to charge clients!)

* 3 ways to grow your freelance business to 6-figures & beyond! (Smart entrepreneurs know this… rarely any copywriter does. If you focus on these 3 areas, it’s only a matter of time until you hit your BIG money goals.)

* A valuable crash course covering 7 of the most popular copywriting services to offer in 2024. (What they are, insider tips to succeed, important differences, how much you can expect to earn and much more!)

* 5 proven ways to charge more for your services. (Raise your rates fast with these insider secrets.)

* A crash course on content marketing. (How to build a thriving freelance business that generates new clients while you sleep. Plus, once things are “clicking,” you will NEVER have to pitch or prospect again… clients will seek YOU… It’ll get to the point where you’ll need to reject client requests because you’ve got so much work.)

* 11 fool-proof ways to gain endless referrals sent to you on a silver platter from people who’ve already put in the good word for you. (Possibly the easiest leads to convert… they’re practically sold before you get in contact with them.)

* Steal the exact copywriting brief i’ve used over the last 4 years. (Clients practically write your copy for you! Makes your life a LOT easier.)

* How to stand out from competition based on their pricing structure. (Steal clients from competitors by modeling after their prices… then… add this unique twist…)

To learn more go here:

https://www.jeremymac.com/overnight-clients

To your success,

Jeremy Mac

Weee wooo. Weee woo. Wee woo.

The grammar police are out to get me.

Just about every gosh darn day I’m called out for grammatical errors in my copy.

From clients, subscribers (yes, you folk reading dis) and other copywriters.

And I’ll tell you what I tell everyone else…

I am not in the grammar business.

I’m in the business of making $$$.

Afterall, that is what copywriting is all about – driving results for your clients.

And the best sales copy (and salespeople) use language that would make college professor’s round the country sick to their stomach. Because “bad grammar” includes slang, colloquial language, incomplete sentences, etc.… you know, how people in the real world actually communicate.

Crazy fact:

The best old school direct mail copywriters used to misspell words on purpose... all the time.

This shows customers that you are not perfect. That you make mistakes too. And that you speak the way they speak.

All of this helps bond with your readers.

If you wanna bond with your readers AND a happy crowd of new clients who pay you what you deserve, jump on this link NOW:

https://www.jeremymac.com/overnight-clients

To your success,

​Jeremy Mac

In 2019, I received an offer for a marketing position in Boston MA.

The pay was good, but I was hesitant to accept because when I went in for an interview the office scared the beewax out of me.

There were 50+ NPCs packed like sardines in a tiny room with open desk layout. It was like working at a highschool cafeteria table with other workers brushing shoulders with you.

But I needed the $$$, so I accepted the gig.

And to my surprise, it turned out it wasn’t that ba…..

JK.

I quit within 5 days.

It was a horror show.

I couldn’t think, work or breathe. What kind of twisted monster would create a work environment like this?!

Offices always made me feel depressed, but this was some next level shit.

Freelance copywriting acted as my antidepressant and superman because it swooped in and rescued me from the office life FOR GOOD (I’m currently writing this email to you on my porch in my PJs).

The amount of freedom this “job” gives is truly mind boggling.

You really can’t enjoy this much freedom “at work” unless you’re a freelancer.

And copywriting is probably the most lucrative freelance gig there is.

However, before you enjoy the freedom and BIG income boost, you’ve got to be a pro at landing writing gigs.

Struggling to gain a consistent flow of high-paying clients?

Go here:

https://www.jeremymac.com/overnight-clients

To your success,

Jeremy Mac

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