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How to Profit from Pain

May 20, 2023 by Jeremy Mac

3 doctors’ visits.

3 different medications.

Still can’t hear a lick out of my right ear.

But, despite all the pain I’m in, I’m still kickin major Kardashian bootay in my copywriting business.

Still pumping out content to grow my list, still writing daily emails to sell my membership - Copy Kings, still writing killah kopy for my copywriting clients and still providing valuable tips and lessons to help YOU become a better copywriter.

Today’s lesson?

How to profit from PAIN.

Did you know humans are 10x more motivated to move away from pain than they are to move towards pleasure?

It’s true.

Over the years, I’ve been a pimply geek for everything direct response copywriting.

I’ve plowed through hundreds of copywriting books, seminars, audio trainings, online courses and so on.

And a common trend I’ve picked up from many of the super successful entrepreneurs is:

They’ve all endured a lot of pain before success.

Pain from failure, poverty, illness, tragedies and so on.

And in all of these “tragic” cases, they've created something beautiful out of their suffering.

They have turned their pain into fuel and passion to succeed.

For example:

Joe Girard (labeled the greatest car salesmen of all time) had a nightmarish upbringing.

He was constantly abused (physically and mentally) by his father.

Couldn’t hold down a job to save his life.

And was in & out of jail for most of his early adult years.

But instead of laying down and waving the white flag like so many others would do in his shoes, he used his pain to fuel him to break the Genius World Record for cars sold.

I want to leave you with this sparkling gem to ponder because it’s mega important:

Gary Bencivenga – perhaps the world’s greatest living copywriter – wrote an online article about how if you look for the good in bad situations, you will almost always find it.

And in every bad situation stems the seeds for a glorious opportunity.

My friend, constantly be on the lookout for the good in your setbacks & “failures” and, I promise you will find it – and, profit like a queen from it.

Right now:

You have a golden opportunity to grow your copywriting career.

Because inside my monthly membership – Copy Kings, I give you the insider secrets and guidance to quickly become a top paid copywriter - without the hassle, frustration and costly trail & error of trying to figure it all out on your lonesome.

Will you take advantage of what’s in front of you?

I hope so, amigo.

Plus, when you say YES to Copy Kings, you will benefit greatly from the 7 bonuses I've included for new members.

You can learn all about the goods here:

https://www.jeremymac.com/pages/copy-kings

To your success,

Jeremy Mac

Do You Know Your CBAs?

May 20, 2023 by Jeremy Mac

A popular motto us copywriters are taught to live n die by is to follow our ABC'S.

Aka:

“Always Be Closing”

However, I think there’s a lot of confusion from copywriters & gurus when it comes to closing.

Confusion that, in most cases, does more harm for your piggy bank than good.

Here’s what I mean:

If you’ve ever read a sales book, you’ve probably noticed a good chunk of the pages are dedicated to closing.

Closing by using sneaky & pushy techniques, phrases and power words for closing the sale.

However, I STRONGLY urge against using such techniques.

You see, the best salesmen “close” differently.

They don’t rely on such Teletubby tactics.

They close the deal before they’ve even sat down with their prospects.

And when they DO sit down, their prospects are already 9/10 presold on whatever they’re selling.

Here’s a real life example to sharpen my pencil:

Few years ago, I wanted to write for a big client in the cannabis industry.

However, I had no experience or connections.  

But I landed the client anyways.

How?

By following my CBA’s.

Aka:

“Close Before Asking”

In other words, I strategically worked on closing this dream client BEFORE ever reaching out to them.

Quick summary of what I did:

Spent grueling hours researching the company, the CEO, their customers, etc. – to get inside their minds like a stalker and uncover their biggest problems - related to growing their business & copywriting (the service I was offering).

Spent a month or so warming em up, by engaging with their content on multiple social media platforms.

Bought a few of their products and sent raving reviews.

Then, when the time was ready, sent out a few VERY PERSONALIZED emails to the CEO & Director of Marketing.

Then, on a call with the CEO, I “sold” my services by building a big painful vision of their problem (which I got from research & asking strategic ?s) and naturally tying in my solution (copywriting & marketing services).

BAM.

Landed this very lucrative client.

The secret?

I was closing from the very beginning, middle and end.

The same is true with EVERYTHING YOU do.

You want to ALWAYS be closing (closing BEFORE asking for the sale).

If you want to get good at this process FAST, then I reckon you partake in my online membership, Copy Kings:

https://www.jeremymac.com/pages/copy-kings

 

To your success,

Jeremy Mac

The Most Important Word in Copywriting

May 20, 2023 by Jeremy Mac

Now, if you’ve been tuned into my “show” at all, you probably know I’m not a tactics kinda goy.

I do not use the latest, seggsiest, killa tactics passed around like a sorority girl by all the copywriting & marketing gooruus.

Nope.

I like to stick to the tried n true direct response principles used by the top copywriter's who've paved this industry.

Why?

Because this stuff simply works.

It’s reliable as grandmas cookies.

And it will continue to work tomorrow, a year from now, and for as long as humans roam this green earth.

This stuff works for one simple reason:

Good copywriting, at its naked root, is mere PSYCHOLOGY.

It’s getting into the minds (and hearts) of your client's target audience, then, once in their world, simply bringing them to your client's product.

So, as promised, without a doubt, the NUMBER 1 word in copywriting is….

YOU.

While back I was reading a glorious copywriting book written by Victor Schwab (one of the founding fathers of direct response advertising) and he explained the importance of using the word YOU in sales copy.

He also explained this great concept called “WIIFM” (What’s In It For Me).

Meaning:

Your prospect does not care about YOU.

They don’t give a dog’s blue bottom about how cool your product is, how many awards you’ve won, how many years you’ve been in business and so on.

The ONLY thing they care about is WHAT’S IN IT FOR THEM.

What do THEY get by reading your copy…

What do THEY get by buying the product or service…

Why will THEY benefit from choosing your client's company over the trazillion other brands just like em.

I believe that the first step in writing killah copy is really, truly knowing your target audience better then they know themselves.

To know what they’re feeling, thinking and experiencing BEFORE you ever write a single word.

To know their biggest problems and what THEY WANT more than anything (related to what your clients product or service.)

Once you uncover this info, you will never struggle to write money-oozing copy again.

You’ll blow away any “competition” and have others looking at you like your using some voodoo spells.

But you aren’t.

You’re simply using a copywriting PRINCIPLE embedded in human psychology, that works like crackpipes.

If you'd like to become a top-earning copywriter in no time flat, join my monthly membership - Copy Kings - TODAY:

https://www.jeremymac.com/pages/copy-kings

 

To your success,

Jeremy Mac

How Much Money Have These 5 Common Mistakes Costed You This Year?

May 20, 2023 by Jeremy Mac

They’re many things copywriter's have in common.

Unfortunately…

Most of them are deadly mistakes that drain money from their bank accounts.

Listen good:

Because I’m about to share 5 BIG lead gen mistakes most copywriter's make on the regular.

If you are making just one of these mistakes, you are likely costing yourself a small fortune.

Make sure you correct em NOW.

If you do, I guarantee you will improve your lead gen efforts, drastically, almost overnight.

Here they are:

Mistake #1…

Not choosing a niche.

What’s more effective?

Fishing in a small pond filled with big trophy fish… or… fishing in a wide blue ocean with millions of tiny, big, round, square, pointy fish.

Point is:

The more TARGETED your message is, to a SPECIFIC audience, the more effective your lead gen will be.

 

Mistake #2…

Chasing.

Chasing is repulsive.

Chasing leaks money.

Chasing causes burnout.

Instead, ATTRACT your IDEAL prospects to YOU.

 

Mistake #3…

Doing shit you hate.

A BIG reason why so many copywriters fail to sign new gigs consistently, and up n quit this bidness (often within the first 12 months), is because they get into this nasty habit of doing shit they hate.

The remedy - choose the few lead gen strategies you ENJOY doing, and STICK WITH THEM.

 

Mistake #4…

Wreaking of need.

Neediness is the death of all sales.

Remove all odor of need when dealing with prospects & clients.

 

Mistake #5…

Building a product-to-prospect bridge.

Remedy:

Flip it around.

Build a bridge starting with your prospect to your product (your copywriting services).

Meaning:

Get inside your prospects world. Paint a vivid vision of their problems, pains, frustrations, wants… and… simply tie in why YOU are the copywriter who can help them relieve their pain and achieve their dreams.

Alright buster.

Go to work on these 5 common, yet rarely talked about, lead gen mistakes and your mind will explode from the startling results.

I go into heaps of detail & give away treasure chests filled with gold on how to become a top paid copywriter in my exclusive membership, Copy Kings:

https://www.jeremymac.com/pages/copy-kings


To your success,

Jeremy Mac

Finding Your Own "Starving Crowd"

May 20, 2023 by Jeremy Mac

Believe it or not, there’s ONE skill that wipes the floor clean when it comes to freelance copywriting success.

I bet you don’t know what it is.

Persuasion… Marketing… Writing skills…

NAH.

It all has to do with your market.

More specifically:

Market research.

Here are 10 questions to answer to know your market better than your competitors.

These are straight outta the magnificent book “ultimate sales letter” by Dan Kennedy (aka the professor of harsh reality).

  1. What keeps them awake at night, indigestion boiling up their esophagus, eyes open, staring at the ceiling?
  2. What are they afraid of?
  3. What are they angry about? Who are they angry at?
  4. What are their top three daily frustrations?
  5. What trends are occurring and will occur in their business or lives?
  6. What do they secretly, ardently desire most?
  7. Is there a built-in bias to the way they make decisions? (Example: engineers = exceptionally analytical.)
  8. Do they have their own language?
  9. Who else is selling something similar to them, and how?
  10. Who else has tried selling them something similar, and how has that effort failed?

Answer these questions (relevant to copywriting). Study them. Know them. And PROFIT from them.

Speaking of profit...

If you'd like to profit like a king from the copy you write, you'd be wise as a whale to invest in my exclusive membership - Copy Kings.

You can learn more about it here (and the 7 delicious bonuses included for new members):

https://www.jeremymac.com/pages/copy-kings

To your success,

Jeremy Mac

Always Being Available for Clients is Murdering Your Income

Apr 30, 2023 by Jeremy Mac

This never sat right with me….

How we’re taught to always be available for clients and respond to their beck n call.

Most copywriters, business owners and employees blindly follow this “rule”.

However, I think it’s dumber than a bottle of sugar-free sweet tea.

In fact, if you study the REAL successes in business, you already know that being “available” for clients, round the clock, is a BIG NO NO.

I’ll never forget this valuable lesson Dan Kennedy told…

“No one seeks advice from the guru sitting at the bottom of the mountain.”

Nope.

They seek advice from the wise guru sitting way up high on the mountain top.

The guru who is VERY exclusive and hard to reach.

Who has you wait longer and pay more, if you want his expert advice.

This changes everything…

To be honest, if you are at the bottom of the mountain and are always available, you are automatically perceived as less valuable then the booked-in-advance copywriter.

Just how it is my friend.

However, you should be shining rose-red from cheek to cheek, because this means no more dropping what you're doing and smooching client booty.

No more stressing over responding after hours (or during "writing time")

The view from up top is much more enjoyable and PROFITABLE.

You can apply this wisdom TODAY into your freelance business to gain mountain-top positioning.

If you want to become the go-to copywriter who is booked for months in advance with top-paying clients, go here:

https://www.jeremymac.com/pages/copy-kings

To your success,

Jeremy Mac

Proof that People LOVE Being Sold To

Apr 30, 2023 by Jeremy Mac

Don’t believe me?

I’ll prove it to you…

Take Joe Girard, perhaps the greatest salesmen of all-time.

He's sold more cars than any other salesmen in history.

However, Joe was far from the stereotypical greasy car salesmen who aggressively pitches and screams about the cars features and benefits.

Joe was the exact opposite.

Not only was he pig-filthy rich from selling cars, but he was beloved by his clients.

People would drive hours out of their way to be “sold” specifically by joe. And if joe was too busy? His clients would seek referrals from him.

Joe’s secret?

RELATIONSHIPS.

You see, he was not in the cars business, he was in the RELATIONSHIP business.

He would ALWAYS go above and beyond for his customers.

He treated them like family.

And would check in on them often, surprise them with gifts, send them holiday cards and so on.

This relationship building approach is what you ought to be doing with your copywriting clients.

In fact, it’s one of the main "topics" I cover in my monthly membership, Copy Kings.

And, if you are consistent about delivering superior service, you will get referrals up the wazoo and attract already-sold clients to YOU, without you doing any extra legwork.

However, referrals take time.

In the meantime, make sure you get your hands on the secret sauce for becoming a top-paid copywriter - in record time.

You can start seeing results within the first week of applying the $326 worth of bonuses new Copy Kings members get.

For more info, go here:

https://www.jeremymac.com/pages/copy-kings

 

To your success,

Jeremy Mac

Asian Owner Treats Black Comedian Like a Smelly Turd

Apr 30, 2023 by Jeremy Mac

While back, I was listening to the late, great Patrice Oneal (comedian) on the O&A podcast (very popular in the 90s & early 2000s) talk about his experiences with an Asian store owner.

He went off on a hilarious tirade about how this guy treated him (a regular customer) like a smelly turd… While treating new shoppers like royalty.

Sad thing is…

I see this ass-backwards phenomenon happen all the time.

Businesses (including freelance copywriters) pedestalizing prospects over loyal customers.

No. No. No.

Listen up:

Your one (and ONLY) asset in your freelance business is your CLIENTS.

And the hardest (and most expensive) part of business is OBTAINING NEW CLIENTS.

Once you do...

You want to abstract the most amount of money from them, as quickly as possible.

And, believe it or not, doing so is MUCH easier the second… third… fourth… fifth time round, than it is the 1st time.

Would you like to ramp up the new clients you get, in less time?

Would you like to learn how to write GOAT level copy that impresses clients and demands high fees? 

If so, go here:

https://www.jeremymac.com/pages/copy-kings

 

To your success

Jeremy Mac

Jeremy Mac

Shows aspiring & struggling copywriters how to break into copywriting, feel confident in their copywriting skills and get a steady stream of high-paying clients - WITHOUT the confusion, hassle or guesswork

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Hear From These Thriving Copywriters Who Are Now Living Like Kings & Queens... Will YOU Be Next?

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❝Top-notch content and support. It's like having a mentor by your side. I refer to the resources whenever I feel stuck.❞

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❝One new client and it pays for itself 10x over. Already closed 5 new clients since enrolling in this membership!❞

Isaiah Patel

❝This copywriting membership is a must-have for any copywriter looking to grow their business. I love how Jeremy provides detailed insights into the psychology of what makes people buy. He offers a TON of actionable tips to apply to your own business in each training.❞

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❝I was initially skeptical about yet another copywriting course, but this continues to blow me away. It's not just about theory; it's a hands-on, results-driven approach from a real expert who gets it.❞

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❝I love how Jeremy really focuses on the importance of relationship-building with clients. Almost no 1 is teaching this sort of stuff. Some of the tips and knowledge he gives away are truly MIND OPENING. I can’t wait to start applying the tips from last week's vid into conversations with clients.❞

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Michaela Meyers

❝SO MANY options for getting clients. He wasn’t joking when he said you can choose the ones that you enjoy most. I found a few that work best for me and my personality. These are NOT the same ol lead generation tips. He gives advanced tips on all the newest strategies from his “in the trenches” experience with getting clients and they are practical and easy to use not just generic advice or puffy theory.❞

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❝Jeremy covers so much more than just copywriting. He gives away tons of actionable tips on marketing, sales, lead gen, customer relations and overall business growth strategies.❞

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❝The membership provides actionable steps and easy to use worksheets to help me apply the copywriting strategies to my writing. This made it easy to implement the strategies in a practical way.❞

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❝As a copywriter, I've taken a lot of courses, but this is by far the best. Like nothing I’ve ever experienced. This guy really knows his stuff when it comes to copywriting, marketing, and getting clients. Stuff that no copywriter or guru talks about.❞

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❝I used to struggle with crippling imposter syndrome and fear of rejection, which held me back from pursuing really going all in with copywriting and growing my business. However, this membership has shot me with confidence. I no longer have imposter syndrome with my writing and feel confident in building a more successful business and a much more fulfilling career.❞

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❝This membership has had a TREMENDOUS impact on the quality of my clients and my overall business. Before joining Copy Kings, I often found myself working with difficult clients who did not respect my time or expertise. But jeremy has shown me how to attract higher-quality clients who are more likely to value my services and treat me with respect. As a result, I now work with AMAZING clients who are a better fit for my business and who are more likely to refer me to others in their professional network.❞

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❝Completely transformed the way I write copy! I no longer feel stuck. I know exactly what to say and how to say it. It's like magic!❞

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❝I’ve taken on over 12 HIGH QUALITY clients since joining, resulting in a 50% increase in income compared to last year. These numbers are a testament to the effectiveness of this membership.❞

Bobby C.

GET PAID LIKE A KING TO WRITE FOR BRANDS YOU LOVE - TODAY!

The "King of Copy" is Giving Away Tips for Becoming a Top Paid Copywriter Right Now

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