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How to Become a Successful Social Media Copywriter in 2024 (Ultimate Guide for Beginners)

Jan 05, 2024 by Jeremy Mac
Social media

 

Want to get paid a fortune to write social media copy for brands you love?

If so, you’re in luck.

Now is one of the best times to get started!

Social media copywriting is an extremely in-demand skill to have.

Just about every brand on the planet uses social media to market their business.

Brands are constantly paying hand over fist for writers who can craft engaging and persuasive posts.

As a beginner copywriter, mastering the art of creating compelling & engaging social media content can open golden doors of endless opportunities.

This “ultimate guide” will provide you with the insights, strategies, and practical tips to help you maximize your success as a social media copywriter in 2024.

 

What is Social Media Copywriting?

Social media

Social media copywriting is the driving force behind creating persuasive and engaging content for various social media platforms.

However, it goes beyond just writing…

Social media copywriting is about understanding the nuances of each platform, knowing your audience on a deep, personal level, and creating persuasive messages that grab attention, pique interest and drive desired actions (clicks, follows, shares, sales and much more).

Your ability to write attention-grabbing content that resonates with a brand’s core followers and motivates them to take action is essential to your success.

 

The 7 Main Social Media Platforms to Write For

the number seven

Each platform has its own best practices, rules and user demographics.

Understanding the intricacies of each social platform is vital for your success as a social media copywriter.

Here are some of the main types of social media platforms you can write for:

    1. Facebook

      With over 3 billion (with a B) active users per month, Facebook is an EXTREMELY lucrative platform to write copy for.

      Main things you’ll write

      • Engaging captions for posts.
      • Compelling headlines for shared articles.
      • Conversational content for comments.
      • Scripts for Facebook Live events.
      • Long-form content for posts
      • Facebook ad copy

        2. Instagram

          Instagram, boasting 1.5 billion monthly active users, is a visually driven platform, making it ideal for copywriters to collaborate closely with graphic designers.

          Main things you’ll write:

          • Short and impactful captions for posts.
          • Intriguing stories to accompany images and videos.
          • Utilizing relevant hashtags.
          • Scripts for catchy one-liners for Reels.

          Stories, Reels, and IGTV offer additional opportunities for creativity and engagement. Hashtags play a pivotal role in expanding reach on Instagram, so mastering their strategic use is essential.

            3. Twitter

              Twitter is all about brevity and real-time conversations.

              Copywriters on Twitter need to master the art of creating concise messages that not only capture attention but also encourage engagement through likes, retweets, and replies. Using trending hashtags and participating in relevant conversations are key strategies for success on this platform.

              Main things you’ll write:

              • Concise tweets that capture attention.
              • Hashtags that trend.
              • Replies that engage.
              • Bio lines that pack a punch.

                4. LinkedIn

                  LinkedIn caters to a professional audience, making it a hub for B2B communication.

                  Copywriters create content that showcases industry expertise, provides valuable insights, and fosters networking opportunities.

                  Long-form articles and thought leadership pieces can perform exceptionally well on LinkedIn.

                  Main things you’ll write:

                  • Polished and informative posts.
                  • Engaging summaries for profiles.
                  • Thought-provoking articles.
                  • Compelling headlines for business updates.

                    5. TikTok

                      TikTok is known for its short-form, visually engaging content.

                      Copywriters on TikTok need to think creatively and leverage trends to capture their audience's attention quickly.

                      Writing punchy captions and collaborating with influencers can help maximize reach on this platform.

                      Main things you’ll write:

                      • Snappy captions for short videos.
                      • Creating catchy trends and challenges.
                      • Engaging video descriptions.
                      • Crafting impactful bio lines.

                        6. Pinterest

                          Pinterest is a visual discovery platform, making it an excellent space for lifestyle, fashion, and home-related content.

                          Copywriters should focus on creating attention-grabbing descriptions for pins and utilizing keywords to enhance discoverability.

                          Pinterest is a platform where evergreen content thrives.

                          Main things you’ll write:

                          • Attractive pin descriptions.
                          • Keyword-rich board titles and descriptions.
                          • Attention-grabbing captions for idea pins.
                          • Engaging comments on community boards.

                            7. Snapchat

                              Snapchat is popular among younger demographics, and it requires copywriters to create content that's not only visually appealing but also creates a sense of urgency.

                              Concise and engaging captions that encourage immediate interaction are crucial on Snapchat.

                              Main things you’ll write:

                              • Visually engaging captions for snaps.
                              • Compelling captions for stories.
                              • Interactive poll questions.
                              • Attention-grabbing captions for Discover content.

                               

                              What Does a Social Media Copywriter Do?

                              Writer

                              A social media copywriter wears many hats.

                              You are much more than just a copywriter.

                              You are also a content creator, brand ambassador and strategist.

                              Core responsibilities:

                              1. Writing Catchy Captions: Social media copywriters are experts at condensing powerful messages into bite-sized captions that accompany images or videos, grabbing the audience's attention in a matter of seconds.
                              2. Creating Click-Worthy Headlines: Whether it's for a blog post shared on LinkedIn or a tweet, you must create headlines that not only capture interest but also encourage users to click and explore further.
                              3. Adapting Tone and Style: Different platforms cater to different audiences, and a skilled social media copywriter knows how to adapt the brand's tone and style to resonate with the users of each specific platform.
                              4. Generating Engagement: From posing questions to encouraging likes, shares, and comments, a social media copywriter is always thinking about how to spark interaction and create a sense of community around the brand.
                              5. Staying on Trend: Social media is always evolving, and copywriters need to stay on top of the latest trends, memes, and cultural references to ensure their content remains relevant and engaging.

                               

                              How Much Do Social Media Copywriters Make? (2024 Social Media Copywriter Salary)

                              Woman holding money

                              In 2024, the compensation for social media copywriters varies based on factors such as experience, location, and the business you’re writing for.

                              On average, entry-level social media copywriters can expect to earn around $45,000 to $60,000 annually.

                              With several years of experience and a proven track record of successful campaigns, mid-level social media copywriters can command salaries ranging from $60,000 to $80,000.

                              Senior social media copywriters, especially those working with high-profile clients or in managerial roles, can earn upwards of $100,000.

                              It's essential to note that freelance copywriters may charge per project or per hour, with rates ranging from $50 to $150 or more, depending on their expertise and the scope of the assignment.

                              Always consider your skills, experience, and the value you bring to the table when negotiating compensation.

                              To learn more about succeeding as a freelance copywriter read this blog post:

                              How to Become a Successful Freelance Copywriter in 2023 (Ultimate Guide for Beginners)

                              Want to learn how to price your copywriting services? Read this post: The Ultimate Guide to Freelance Copywriting Rates in 2023 (How Much Should YOU Charge?

                               

                              10 Insider Tips for Writing Social Media Copy

                              man shushing

                                1. Know Your Audience

                                  Copywriting 101.

                                  Understanding your target audience is the foundation of effective social media copywriting.

                                  All top copywriters spend 80%+ on research and only 20% on writing.

                                  You want your message to resonate with your target audience. Everything should cater to their needs, wants, interests and desires.

                                   

                                    2. Master the Art of Conciseness

                                    Summary

                                      Social media copy is all about brevity.

                                      Cook up concise and impactful messages that convey your point in a limited character count.

                                      Every word must serve a purpose.

                                      This requires you to revise several times. Writing in a pithy, clear and concise way.

                                       

                                        3. Utilize Visuals Wisely

                                          Words are powerful, but when paired with eye-catching visuals, the impact is amplified like a nightclub’s speaker system.

                                          Invest time in selecting or creating visuals that complement your copy and enhance its overall appeal.

                                           

                                            4. Test and Refine

                                            a/b split test

                                              Copywriting is all about results.

                                              Good copy is not subjective.

                                              Luckily, you can quickly run tests to see what works in real-time.

                                              Embrace A/B testing to identify what resonates best with your audience.

                                              Experiment with different headlines, CTAs, and content formats to continually refine your approach.

                                               

                                                5. Create a Consistent Brand Voice

                                                Woman screaming into loud speaker

                                                  Establishing a consistent brand voice across all platforms helps build brand recognition and creates a sense of trust among your audience.

                                                  Study the company’s language, tone and style before writing.

                                                  Plus, study your market.

                                                  Look for specific slang and common language that they use to communicate with one another.

                                                   

                                                    6. Spark Emotion

                                                      Emotional connection is the secret sauce of effective social media copy.

                                                      Write messages that evoke emotions, whether it's joy, excitement, curiosity, or empathy to bond your readers with your content.

                                                      Emotions sell and strengthen relationships.

                                                       

                                                        7. Incorporate CTAs Strategically

                                                          Every piece of social media copy should include a clear and compelling call-to-action (CTA).

                                                          Guide your audience on the next steps you want them to take, whether it's clicking a link, sharing your post, or making a purchase.

                                                          Give them EXACT instructions.

                                                          Whenever possible, use urgency and scarcity to boost response.

                                                          Like:

                                                          • Limited time offer
                                                          • Limited number of products available
                                                          • FOMO – incorporate the fear of missing out

                                                           

                                                            8. Stay Current with Trends

                                                            upward trend

                                                              Social media is dynamic, and trends come and go.

                                                              Stay updated on the latest hashtags, viral content, and current events to infuse freshness into your copy and boost your results.

                                                               

                                                                9. Engage in Conversations

                                                                friends talking

                                                                  Social media is all about being social.

                                                                  Actively engage with your audience by responding to comments, asking questions, and participating in relevant conversations within your niche.

                                                                  Whenever engaging with users, always talk to them in a friendly, conversational tone.

                                                                  Do NOT talk like a faceless company.

                                                                  People like doing business with other people, not brands.

                                                                   

                                                                    10. Learn from Analytics

                                                                    analytics

                                                                      Leverage analytics tools provided by each platform to gain insights into the performance of your content.

                                                                      Analyze metrics such as engagement rates, click-through rates, and audience demographics to refine your strategy and improve results for your clients.

                                                                       

                                                                      5 Simple Steps to Become a Social Media Copywriter

                                                                      Wooden blcoks say "step by step"

                                                                      I’ve written over 2,500 words on how to become a successful freelance copywriter.

                                                                      This guide uncovers exactly what I did to break into copywriting very fast and earn close to 6-figures within my first year.

                                                                      However, here is a quick summary of the 5 main steps:

                                                                        1) Learn the Basics and Build Your Copywriting Skills

                                                                        Brain

                                                                          The 3 main ways to do so are learning, practicing and writing – DAILY.

                                                                          Here are the 10 copywriting books I read as a beginner:

                                                                          1. The Boron Letters by Gary Halbert
                                                                          2. The Adweek Copywriting Handbook by Joseph Sugarman
                                                                          3. How to Write a Good Advertisement by Victor O. Schwab
                                                                          4. Scientific Advertising By Claude Hopkins
                                                                          5. The Ultimate Sales Letter by Dan Kennedy
                                                                          6. Ogilvy on Advertising By David Ogilvy
                                                                          7. Tested Advertising Methods By John Caples
                                                                          8. Cashvertising By Drew Eric Whitman
                                                                          9. The Copywriter’s Handbook By Bob Bly
                                                                          10. Kick-Ass Copywriting Secrets of a Marketing Rebel By John Carlton

                                                                          Along with these books, you should take some social media marketing courses to learn the basics, fundamentals and best practices.

                                                                          Understand this…

                                                                          How to craft a persuasive and engaging message (copywriting 101) remains the same, but there are slight nuances and best practices for each social media platform. So, make sure you study each social media platform you write for.

                                                                          For practicing your skills….

                                                                          Read top ads, turn features into benefits and use the 4 Us headline formula to quickly get good at writing attention-grabbing headlines.

                                                                          For more details on these copy exercises, see this detailed blog post:

                                                                          How to Practice Copywriting for Free (5 Exercises to Improve Your Skills TODAY)

                                                                          In addition to reading and practicing, you’ll also want to write, every single day.

                                                                          Before you gain clients, you can just rewrite (and improve) existing social media copy you see on your feed.

                                                                          This is where you can put everything you’re learning into practice.

                                                                          I learned, practiced and wrote copy for 3 months before getting clients. I recommend you do this for at least a month.

                                                                          The reason:

                                                                          Value.

                                                                          You want to get good at writing social media copy so you can provide value to your clients.

                                                                          This is the ultimate secret for earning a killing as a social media copywriter.

                                                                           

                                                                            2) Get Paid to Write

                                                                            money

                                                                              There are many ways to gain clients.

                                                                              In my blog post, "How to Get Copywriting Clients in 2023 With No Experience (Get New Clients TODAY)," I reveal my ten favorite methods.

                                                                              As a beginner, the goal is to gain rapid-fire experience by writing for a wide variety of clients, social media platforms and topics.

                                                                              The 2 fastest ways to gain copywriting clients:

                                                                                1. Facebook: Create an offer and post it to your feed. I scored my first client within 24 hours using this method.
                                                                                    2. Fiverr: Create a Fiverr account and post gigs to attract clients within days (I secured 50 clients within 3 months using Fiverr)

                                                                                      AFTER you’ve gotten a lot of experience, and have a bunch of samples and testimonials, you’ll want to…

                                                                                       

                                                                                        3) Choose a Niche

                                                                                        niche

                                                                                          Specialists are always paid more than generalists.

                                                                                          After you’ve gained experience and have samples & testimonials to show clients, you should choose a niche.

                                                                                          Top 10 freelance copywriting niches in 2024:

                                                                                          • Health & Fitness
                                                                                          • Finance
                                                                                          • Tech
                                                                                          • Ecommerce
                                                                                          • Real Estate
                                                                                          • Travel
                                                                                          • Pet
                                                                                          • Self Improvement
                                                                                          • Academic Education
                                                                                          • Fashion and Beauty

                                                                                          My comprehensive guide, "The 10 Highest-Paying Copywriting Niches in 2023 (How to Pick the Best One for YOU)," provides step-by-step instructions on how to choose a niche you’ll enjoy writing for.

                                                                                           

                                                                                            4) Build an Impressive Portfolio

                                                                                            Portfolio

                                                                                              After you have samples, testimonials and experience, create a portfolio by following my detailed blog post: How to Create a Copywriting Portfolio with NO Experience (In 10 minutes or Less)

                                                                                               

                                                                                                5) Grow Your Social Media Copywriting Business to the Moon

                                                                                                moon

                                                                                                  This blog post shows you the top 3 ways to grow your business and hit 6-figures as a social media copywriter.

                                                                                                  3 Fastest Ways to Grow Your Freelance Copywriting Business in 2023 (Make 6-figures This Year)

                                                                                                  Read it once you’re at this stage.

                                                                                                   

                                                                                                  Conclusion

                                                                                                  There’s a fortune to be made for social media copywriters who understand the basics of copywriting and apply it to social media.

                                                                                                  Follow this guide (and the linked guides) to maximize your success.

                                                                                                  In no time, you can get paid like a queen to write social media copy for brands you love.

                                                                                                  Want daily copywriting tips from a “been there, done that” copywriter? Enter your email below:

                                                                                                   

                                                                                                  Ultimate Guide for Beginners: How to Start Copywriting in 2024 From Home With No Experience

                                                                                                  Jan 04, 2024 by Jeremy Mac
                                                                                                  happy writer

                                                                                                  In 2019, I struggled like a grandpa on TikTok to break into copywriting.

                                                                                                  I wasted months trying to learn the basics and get clients.

                                                                                                  I wasn’t able to figure out how to make enough money, so I quit.

                                                                                                  Luckily…

                                                                                                  I hopped back into the copywriting game a year later.

                                                                                                  This time was different.

                                                                                                  Much different.

                                                                                                  I took off like a Space X rocket ship...

                                                                                                  • Learned the basics in a few months & felt confident as Zeus in my writing abilities
                                                                                                  • Got my first client within 24 hours of reaching out
                                                                                                  • Scored 50+ paying clients within 3 months
                                                                                                  • Raked in close to 6-figures in my first year

                                                                                                  Would you like to know what I did differently the second time?

                                                                                                  Would you like to model after my path so you can learn how to start copywriting, the right way, and get paid like a king ASAP?

                                                                                                  Then read every word in this blog post (and devour the helpful guides linked throughout).

                                                                                                  In this blog post…

                                                                                                  I’m going to reveal what copywriting is, if copywriting is still in demand with the emergence of AI, the 5 most in-demand copywriting services to offer in 2024, how much money you can expect to earn, how to start copywriting the right way, and 5 steps every aspiring copywriter must take to launch their career.

                                                                                                   

                                                                                                  What is Copywriting?

                                                                                                  Question marks

                                                                                                  There’s a LOT of confusion about what copywriting is and what copywriters do.

                                                                                                  Let me quickly clear your haze:

                                                                                                  A-list copywriters know that copywriting is nothing more than salesmanship in print.

                                                                                                  But instead of selling face-to-face, you are selling through your writing.

                                                                                                  And the beauty is…

                                                                                                  You also reach WAAAAY more people than you ever could with traditional selling.

                                                                                                  Its salesmanship multiplied.

                                                                                                  So…

                                                                                                  With that said…

                                                                                                  Copywriters have one real goal:

                                                                                                  Get results for their clients.

                                                                                                  The specific results can vary (although it’s usually to generate more sales or leads), but the ultimate purpose is to make more money.

                                                                                                  If you can help your clients grow their business, you will ALWAYS be able to make rockstar money.

                                                                                                  Which brings me to my next point…

                                                                                                   

                                                                                                  Are Copywriters Still in Demand with AI & ChatGPT?

                                                                                                  Human finger and robot finger touching

                                                                                                  Despite the bajillion fear-mongering news articles penetrating your skull…

                                                                                                  Copywriting is NOT dead.

                                                                                                  It NEVER will be.

                                                                                                  The reason is obvious…

                                                                                                  Companies will always need help growing their businesses.

                                                                                                  They will ALWAYS need help selling more products.

                                                                                                  Luckily, sales is a human contact sport.

                                                                                                  It requires tapping into your reader’s psychology. Speaking to them on an emotional and personal level.

                                                                                                  AI certainly cannot do this now.

                                                                                                  And will probably never be able to do so, at least nowhere near as well as humans can.

                                                                                                  If you learn how to write persuasive copy that sells, you will ALWAYS be in icy-hot demand.

                                                                                                  You will ALWAYS be able to earn a small fortune through your writing.

                                                                                                  To learn how to write copy that sells see these blog posts (treat them as you would a $1997 course. They can transform your writing, and life, if you learn, study and apply the wisdom packed inside):

                                                                                                   

                                                                                                  What are The Most In-demand Types of Copywriting Services to Offer in 2024?

                                                                                                  supply and demand

                                                                                                  Not all copywriting services are treated equally.

                                                                                                  Some pay great and are in red-hot demand, while others pay McDonald’s money and are dying out.

                                                                                                  Here are the 10 most profitable copywriting services in 2024:

                                                                                                  1. Social Media Copywriting
                                                                                                  2. SEO Copywriting
                                                                                                  3. Blog Copywriting
                                                                                                  4. Direct Response Copywriting
                                                                                                  5. Email Copywriting
                                                                                                  6. B2B Copywriting
                                                                                                  7. B2C Copywriting
                                                                                                  8. Website Copywriting
                                                                                                  9. Sales Page Copywriting
                                                                                                  10. UX Copywriting

                                                                                                  I created a very detailed blog post covering each type of copywriting service in full detail. You can read it here.

                                                                                                  If you want to get into copywriting, make sure you offer one or more of these copywriting services.

                                                                                                   

                                                                                                  How Much Can Copywriters Make?

                                                                                                  money in sky

                                                                                                  According to Zip Recruiter, copywriters earn around $40 per hour.

                                                                                                  BUTTTT….

                                                                                                  Averages for copywriting rates are very misleading.

                                                                                                  You can make $1,000,000 in one year… or… you can make less than $10,000.

                                                                                                  You see, as a freelance copywriter, you are a business owner.

                                                                                                  There is really no cap on how much you can earn.

                                                                                                  The only limit is your skills, knowledge and ambition.

                                                                                                  If you constantly improve your marketing, selling and copywriting skills, you can most definitely earn 6-figures and beyond.

                                                                                                  Never limit yourself to averages.

                                                                                                  Strive for greatness.

                                                                                                  You CAN earn as many dead presidents as your pink heart desires IF you put in the work, provide your clients Godzilla-sized value and constantly improve your skills.

                                                                                                   

                                                                                                  How to Start Your Copywriting Career with NO Experience (5 Simple Steps)

                                                                                                  Road to success

                                                                                                  You can save years of frustration by following my simple blueprint for breaking into copywriting.

                                                                                                  Here are the five essential steps that mirror my personal path, with tips, insights and updates.

                                                                                                  Use these 5 steps as your reliable roadmap for how to get into copywriting and creating a very profitable career/business for yourself.

                                                                                                  #1) Hone Your Craft

                                                                                                  The initial stride towards mastering the art of copywriting involves LEARNING the basics.

                                                                                                  You want to gain a rock-solid foundation of what goes into writing killer copy so that you can confidently generate results for your clients.

                                                                                                  Accelerate your learning curve by:

                                                                                                  Reading the top 5-10 books on direct response copywriting:

                                                                                                  1. The Boron Letters by Gary Halbert
                                                                                                  2. The Adweek Copywriting Handbook by Joseph Sugarman
                                                                                                  3. How to Write a Good Advertisement by Victor O. Schwab
                                                                                                  4. Scientific Advertising By Claude Hopkins
                                                                                                  5. The Ultimate Sales Letter by Dan Kennedy
                                                                                                  6. Ogilvy on Advertising By David Ogilvy
                                                                                                  7. Tested Advertising Methods By John Caples
                                                                                                  8. Cashvertising By Drew Eric Whitman
                                                                                                  9. The Copywriter’s Handbook By Bob Bly
                                                                                                  10. Kick-Ass Copywriting Secrets of a Marketing Rebel By John Carlton

                                                                                                  Strive to read 25+ pages per day. Read these books 2 times (take detailed notes the 2nd time)

                                                                                                  While reading daily…

                                                                                                  You also want to engage in daily copywriting exercises, as detailed in my blog post on "How to Practice Copywriting for Free (5 Exercises to Improve Your Skills TODAY)."

                                                                                                  By dedicating an hour daily to this practice and reading around 25+ pages a day, you can quickly learn the basics and feel confident in your copywriting knowledge and abilities.

                                                                                                  Then, you will be able to start getting paid to write…

                                                                                                   

                                                                                                  #2) Get Paid to Write for Clients

                                                                                                  Securing freelance copywriting clients swiftly demands a diversified approach.

                                                                                                  In my blog post, "How to Get Copywriting Clients in 2023 With No Experience (Get New Clients TODAY)," I dive into my ten favorite methods.

                                                                                                  During the initial stages, aim for rapid-fire experience by writing for various clients and across different mediums.

                                                                                                  Two quickest methods to acquire copywriting clients include:

                                                                                                  1. Facebook: Craft an offer and post it on your feed. I secured my first client within 24 hours using this method.
                                                                                                  2. Fiverr: Establish a Fiverr account and create gigs to attract clients within days (got over 50 clients within 3 months this way)

                                                                                                  AFTER you’ve gotten a lot of experience, and have a bunch of samples and testimonials, you’ll want to…

                                                                                                   

                                                                                                  #3) Choose a Copywriting Niche

                                                                                                  Once you've gained a heap of experience and showcased your expertise, it's time to choose a copywriting niche.

                                                                                                  My comprehensive guide, "The 10 Highest-Paying Copywriting Niches in 2023 (How to Pick the Best One for YOU)," provides step-by-step instructions.

                                                                                                  Choose a lucrative niche aligned with your passion, filled with gobs of potential clients actively seeking freelance copywriters.

                                                                                                  Top 10 freelance copywriting niches in 2024:

                                                                                                  • Health & Fitness
                                                                                                  • Finance
                                                                                                  • Tech
                                                                                                  • Ecommerce
                                                                                                  • Real Estate
                                                                                                  • Travel
                                                                                                  • Pet
                                                                                                  • Self Improvement
                                                                                                  • Academic Education
                                                                                                  • Fashion and Beauty

                                                                                                          #4) Create Your Copywriting Portfolio

                                                                                                          After collecting samples and testimonials, craft an impressive copywriting portfolio using a 100% free method I detail in my blog post: How to Create a Copywriting Portfolio with NO Experience (In 10 minutes or Less)

                                                                                                          This approach requires minimal time, no financial investment, and no technical or design skills.

                                                                                                           

                                                                                                          #5) Grow Your Freelance Business with Higher-Quality Clients

                                                                                                          Once your niche is selected and portfolio is ready, focus on prospecting to acquire higher-paying clients.

                                                                                                          Networking, cold email outreach, and LinkedIn outreach are some of the most effective methods.

                                                                                                          While prospecting is crucial in the beginning, invest some time into content marketing for long-term growth.

                                                                                                          Establishing a blog, YouTube channel, podcast, or engaging on social media can lead to a steady influx of clients over time, reducing dependency on constant outreach efforts.

                                                                                                          Content marketing, though a more time-consuming and long-term strategy, can bring you desirable results.

                                                                                                          While you actively engage in prospecting for immediate clients, simultaneously invest in content creation:

                                                                                                          • Blog Posts: Share insights, tips, and industry trends to showcase your expertise.
                                                                                                          • YouTube Channel: Create informative videos or tutorials related to copywriting, building an audience over time.
                                                                                                          • Podcast: Share your knowledge and experiences through a podcast to reach a broader audience.
                                                                                                          • Social Media Platforms: Utilize platforms such as Facebook, Instagram, Twitter, and TikTok to share snippets of your expertise and engage with potential clients.

                                                                                                          Though the results may take a while to materialize, the momentum generated by content marketing can become a self-sustaining engine, attracting clients while you sleep and can eventually eliminate the need to prospect entirely.

                                                                                                           

                                                                                                          Conclusion

                                                                                                          If you want to launch your copywriting career, then this "how to start copywriting" guide is your blueprint.

                                                                                                          Use it to pave a clear path to 6-figures and beyond in a career you’re passionate about.

                                                                                                          If you put in the work, you can realistically transition out of your current job and earn a full-time income as a thriving copywriter.

                                                                                                          Want more insider copywriting tips? Enter your email below:

                                                                                                           

                                                                                                          5 Copywriting Skills Every Copywriter Must Have in 2024 (How to Build Them FAST)

                                                                                                          Jan 03, 2024 by Jeremy Mac
                                                                                                          Skill

                                                                                                           

                                                                                                          Thinking about becoming a copywriter in 2024?

                                                                                                          Copywriting CAN be a great career IF you can provide supreme value for your clients.

                                                                                                          However, before you can provide them value, you must master a few basic copywriting skills.

                                                                                                          If you master these skills…

                                                                                                          You will always be in red-hot demand and can realistically earn10k/month” while writing from anywhere in the world.

                                                                                                          In this blog post…

                                                                                                          I’m going to reveal what copywriting is, the 5 must-have copywriting skills and how to quickly master these copywriter skills so you can kick major bootay in 2024 and beyond!

                                                                                                           

                                                                                                          What is Copywriting?

                                                                                                          Writing

                                                                                                          It’s VERY simple.

                                                                                                          Copywriting is salesmanship in print.

                                                                                                          Meaning:

                                                                                                          Instead of selling face-to-face, using your mouth, you are selling to hundreds, thousands, even millions at a time through your writing.

                                                                                                          This is the power of copywriting.

                                                                                                          It’s sales on steroids.

                                                                                                          Copywriting will always be in hot demand because companies will always need to convert more customers and sell more products.

                                                                                                          Your main job as a copywriter is to help companies sell more products and grow their businesses.

                                                                                                           

                                                                                                          What are Copywriting Skills?

                                                                                                          Confused people

                                                                                                          Copywriting skills go beyond just stringing words together.

                                                                                                          It involves understanding consumer psychology, creating a connection with your audience, and using language to evoke emotions and trigger desired responses.

                                                                                                          A successful copywriter needs to be versatile and adapt their writing style to suit different mediums, from social media and emails to websites and print materials.

                                                                                                          However, the core copywriting skills needed to craft a persuasive message remain the same on ANY media you write for.

                                                                                                          Speaking of core copywriting skills…

                                                                                                           

                                                                                                          The 5 Main Copywriting Skills You Must Have to Succeed

                                                                                                          1. Storytelling

                                                                                                          puppet show

                                                                                                          Telling stories is one of the easiest and most effective ways to write sizzling hot copy that sells.

                                                                                                          When you tell a story in your copy, you're not just selling a product or service; you're selling an experience, a solution to a problem, or a vision of a better future.

                                                                                                          This emotional resonance is what makes your message memorable and persuasive.

                                                                                                          In a world inundated with information, stories stand out.

                                                                                                          They slice through the noise like a katana blade and engage readers in a way that straightforward, facts, features and benefits simply cannot.

                                                                                                          Stories cover all the bases over creating powerful copy - solves problems, paints vision, educates, entertains, taps into emotions, and so on.

                                                                                                          Tell learn more about how to master the art of storytelling in copy, read this blog post:

                                                                                                          How to Use Storytelling in Copywriting to Multiply Your Income (With 5 Examples from Real Ads)

                                                                                                           

                                                                                                          2. Clarity

                                                                                                          Person holding crystal ball

                                                                                                          In the wise words of the greatest copywriter who’s ever lived…

                                                                                                          “No man ever went broke overestimating the ignorance of the American public.”

                                                                                                          Good copywriting is stupidly simple, clear and easy to understand (at a glance).

                                                                                                          It’s not that your readers aren’t intelligent, but their attention runs cracker thin.

                                                                                                          Nowadays, we are bombarded by ads on a daily basis.

                                                                                                          We have a million different ads, messages, notifications, fighting for our attention at once.

                                                                                                          So, to cut through the noise and increase the chances of getting read, make your ad extremely clear, and simple to read and understand.

                                                                                                          2 ways to achieve this

                                                                                                          1. Write at a 5th grade level
                                                                                                          2. Use simple everyday language. Write how you would talk to a close friend.

                                                                                                           

                                                                                                            3. Grab Attention

                                                                                                              hand bursting out of a wall

                                                                                                              If you don’t grab your reader’s attention, they will never read a word you write.

                                                                                                              And, more importantly, they will never buy from you.

                                                                                                              So, you must become a MASTER at grabbing attention.

                                                                                                              This is the job of your headline.

                                                                                                              I’ve written over 2,000 words explaining how to write attention-grabbing headlines. This is a VERY DETAILED crash course giving you everything you need to grab your audience’s attention. You can read it here.

                                                                                                              However, if you understand this, you will be a-okay:

                                                                                                              Every headline you write should flag down your ideal reader’s attention. Like a giant red stop sign with their name on it.

                                                                                                               

                                                                                                                4. Turning Features to Benefits

                                                                                                                  wand

                                                                                                                  One of the top copywriting skills to have is the ability to turn boring features into exciting benefits.

                                                                                                                  Benefits are what the features will DO for the reader.

                                                                                                                  Your readers only care about what’s in it for them.

                                                                                                                  They will only read your copy and buy from you if they WANT to.

                                                                                                                  So, to get them to want to buy from you, make sure you load up your copy with heaps of irresistible benefits.

                                                                                                                  How do you turn features into benefits?

                                                                                                                  How do you make these benefits irresistible?

                                                                                                                  Click here.

                                                                                                                   

                                                                                                                   

                                                                                                                    5. Persuasive Call to Actions

                                                                                                                      man kicking in the air

                                                                                                                      The purpose of your call to action is to get your readers to take a specified action (usually to purchase a product or join an email newsletter.)

                                                                                                                      You can have the best writing in the world, but if you don’t tell your readers EXACTLY what to do next (buy), your hard work will be for nothing.

                                                                                                                      And, to get readers to buy from you, you must give them crystal clear, step-by-step instructions on what to do.

                                                                                                                      Plus, you must add urgency and scarcity to light a fire under their booties and get them to click “buy now”.

                                                                                                                      To learn how to write killer CTAs go here:

                                                                                                                      The Ultimate CTA Copywriting Guide for Copywriters Who Want to Boost Sales

                                                                                                                       

                                                                                                                       

                                                                                                                      How to QUICKLY Improve Your Copywriting Skills

                                                                                                                      Jenga block says "improve"

                                                                                                                      The best way to quickly improve your copywriting skills is to learn, practice and WRITE.

                                                                                                                      Read these 10 copywriting books:

                                                                                                                      1. The Boron Letters by Gary Halbert
                                                                                                                      2. The Adweek Copywriting Handbook by Joseph Sugarman
                                                                                                                      3. How to Write a Good Advertisement by Victor O. Schwab
                                                                                                                      4. Scientific Advertising By Claude Hopkins
                                                                                                                      5. The Ultimate Sales Letter by Dan Kennedy
                                                                                                                      6. Ogilvy on Advertising By David Ogilvy
                                                                                                                      7. Tested Advertising Methods By John Caples
                                                                                                                      8. Cashvertising By Drew Eric Whitman
                                                                                                                      9. The Copywriter’s Handbook By Bob Bly
                                                                                                                      10. Kick-Ass Copywriting Secrets of a Marketing Rebel By John Carlton

                                                                                                                      To learn more about these books and their authors (all great copywriters), click on this blog post.

                                                                                                                      While you read, practice these 5 copywriting exercises.

                                                                                                                      And write, write, write.

                                                                                                                       

                                                                                                                      Conclusion

                                                                                                                      Copywriting is just like any other skill.

                                                                                                                      To improve your copywriting skills, you must practice.

                                                                                                                      The more you learn, practice and write, the better you’ll become.

                                                                                                                      The day you stop improving is the day you die.

                                                                                                                      So, get to writing! And never stop.

                                                                                                                      Want daily copywriting tips from a “been there, done that” copywriter? Enter your email below:

                                                                                                                       

                                                                                                                      5 Lessons from Scientific Advertising to Turn You Into A Pro Copywriter

                                                                                                                      Jan 02, 2024 by Jeremy Mac
                                                                                                                      Scientific Advertising

                                                                                                                       

                                                                                                                      If you want to write copy that sells, you HAVE to learn from the godfather of advertising.

                                                                                                                      Scientific Advertising by Claude C Hopkins is the Bible for copywriters who want to persuade readers to open their wallets and buy from them.

                                                                                                                      It is jam-packed with valuable copywriting principles, strategies and secrets that can explode your income.

                                                                                                                      In this blog post…

                                                                                                                      I’m going to reveal the 5 biggest lessons I’ve learned from Scientific Advertising.

                                                                                                                      I’ve added my own insights to help you get the most out of them.

                                                                                                                      If you apply them to your writing, I can almost guarantee you will boost sales with every ad you write.

                                                                                                                       

                                                                                                                      Who Was Claude C. Hopkins?

                                                                                                                      Claude Hopkins

                                                                                                                      Claude C. Hopkins was one of the founding fathers of direct response advertising.

                                                                                                                      He worked for a handful of big wig advertising agencies like Swift & Company and Lord & Thomas.

                                                                                                                      In 1907, Claude was hired by Albert Lasker to work for Lord & Thomas for a starting salary of….

                                                                                                                      $185,000.

                                                                                                                      Guess how much $185,000 was back 116 years ago?

                                                                                                                      $5,000,000

                                                                                                                      Per year!

                                                                                                                      Claude C. Hopkins could command these elephant-sized fees because he got RESULTS for the companies he worked for.

                                                                                                                      You see…

                                                                                                                      Claude understood that advertising’s sole purpose is to sell products.

                                                                                                                      Not to be clever, humorous or entertaining.

                                                                                                                      None of that mumbo jumbo you see on TV.

                                                                                                                      Instead, ads should be measured by scientific tests and justified by the sales they produce.

                                                                                                                      Claude C. Hopkin’s data-driven approach transformed advertising & copywriting forever.

                                                                                                                      He single-handedly turned a once mysterious profession into a crystal clear system for advertising success.

                                                                                                                      If you follow the hard-won secrets found in his book, you too can follow a clear path for getting results through your writing.

                                                                                                                       

                                                                                                                      5 Valuable Lessons from Scientific Advertising to Transform Your Writing Skills (With Quotes)

                                                                                                                      1.“Remember the people you address are selfish, as we all are. They care nothing about your interests or profit. They seek service for themselves. Ignoring this fact is a common mistake and a costly mistake in advertising”

                                                                                                                      Sand says "I love me"

                                                                                                                      How many self-centered ads do you see each day?

                                                                                                                      We are bombarded with ignorant ads that brag and boast about the company.

                                                                                                                      How superior their product is, how many shiny awards they’ve won, how many customers they have.

                                                                                                                      Yada. Yada. Yada.

                                                                                                                      It’s all about them, them, them.

                                                                                                                      This is ASS BACKWARDS.

                                                                                                                      It’s common knowledge amongst sales pros and psychologists…

                                                                                                                      Humans only care about themselves.

                                                                                                                      We are deeply selfish.

                                                                                                                      But you can tap into this human trait by writing about what your READERS want most.

                                                                                                                      Find out through research…

                                                                                                                      Then…

                                                                                                                      Get inside their world and write about what THEY are interested in.

                                                                                                                      Write about what THEY want.

                                                                                                                      Fill your copy with “you” language.

                                                                                                                      Talk directly to your reader in a friendly, down-to-earth way and help them solve their problems.

                                                                                                                      If you give them what they want, they will reward you with their credit cards.

                                                                                                                       

                                                                                                                      2. “Use pictures only to attract those who may profit you. Use them only when they form a better selling argument than the same amount of space set in type.”

                                                                                                                      magnet

                                                                                                                      In Scientific Advertising, Claude C Hopkins made it window clear that pictures in ads have one main purpose.

                                                                                                                      To grab your ideal reader’s attention and guide them to read your copy.

                                                                                                                      You should never add anything to your ad, or any piece of copy, that does not strengthen your sales message.

                                                                                                                      Pictures should not be added to get a cheap laugh, entertain or impress.

                                                                                                                      The overall layout, structure, pictures, highlighted words, etc, all should push your sales message along and get readers to read every word you write.

                                                                                                                      This concept expands just pictures and layout though.

                                                                                                                      It relates to EVERY word you write.

                                                                                                                      Every word you write should help attract eyeballs, engage readers and persuade them to buy.

                                                                                                                      If not…

                                                                                                                      Delete them.

                                                                                                                       

                                                                                                                      3. “We learn, for instance, that curiosity is one of the strongest human incentives.”

                                                                                                                      Curious kid

                                                                                                                      In Scientific Advertising, Claude C Hopkins revealed the BIGGEST reason why people buy from ads…

                                                                                                                      Curiosity.

                                                                                                                      Curiosity is the single most persuasive sales technique to use in your copy.

                                                                                                                      Did you know people will buy a product, they had no intention of buying, solely because they were curious?

                                                                                                                      It’s true!

                                                                                                                      Curiosity creates a fierce itch on our brains that we MUST scratch.

                                                                                                                      If you soak your copy in curiosity, you will grab attention, engage your readers and make it virtually impossible NOT to buy from you.

                                                                                                                      2 best places to add curiosity:

                                                                                                                      1. Headlines/subject lines
                                                                                                                      2. Bullets

                                                                                                                       

                                                                                                                      4. “Ads are not written to entertain. When they do, those entertainment seekers rare little likely to be the people whom you want. This is one of the greatest advertising faults. Ad writers abandon their part. They forgot they are salesmen and try to be performers. Instead of sales, they seek applause.”

                                                                                                                      clown

                                                                                                                      Throughout Scientific Advertising, Claude Hopkins stressed how copywriting is nothing more than salesmanship in print.

                                                                                                                      The same principles of good salesmanship apply to writing persuasive copy.

                                                                                                                      Your ad’s #1 goal is to SELL.

                                                                                                                      Claude gives tons of time-tested sales lessons and principles throughout Scientific advertising.

                                                                                                                      Perhaps the best being…

                                                                                                                      Find out what people want…

                                                                                                                      Then…

                                                                                                                      Help them get it.

                                                                                                                      Simple, huh?

                                                                                                                      If you discover what people want most and demonstrate how you can help them get it through your writing, you can earn virtually any amount of money you desire.

                                                                                                                       

                                                                                                                      5. “In the same way it is found that an offer limited to a certain class of people is far more effective than a general offer.”

                                                                                                                      limited offer

                                                                                                                      Scientific Advertising taught me how trying to please everyone in my writing is the WRONG move.

                                                                                                                      Good copy is written to ONE person.

                                                                                                                      Your IDEAL buyer.

                                                                                                                      Everything you write MUST be targeted to them and only them.

                                                                                                                      Appeal to their interests, wants and desires and strike emotional chords with this particular buyer.

                                                                                                                      If you talk about what they’re interested in, you will NEVER bore them.

                                                                                                                      And if you offer them a risk-free guarantee of something they desperately want or need, they will buy in droves.

                                                                                                                       

                                                                                                                      Conclusion

                                                                                                                      Apply these 5 copywriting lessons PRONTO.

                                                                                                                      They are worth their weight in gold.

                                                                                                                      Also, make sure you read Scientific Advertising by Claude C. Hopkins AT LEAST 10 times.

                                                                                                                      It will be one of the greatest copywriting educations you ever receive.

                                                                                                                      Want more insider copywriting tips to explode your income? Enter your email below:

                                                                                                                       

                                                                                                                      6 Copywriting Lessons from The Boron Letters (Write Persuasive Copy TODAY)

                                                                                                                      Jan 01, 2024 by Jeremy Mac
                                                                                                                      The boron letters
                                                                                                                       

                                                                                                                      The Boron Letters by Gary Halbert holds a special place in my yellow heart.

                                                                                                                      It’s the first copywriting book I’ve ever read.

                                                                                                                      The wisdom inside these letters has helped me build my copywriting skills, launch my career and have directly resulted in thousands of hard-earned coinage over the years.

                                                                                                                      The same can be true for you.

                                                                                                                      There is a treasure chest worth of copywriting principles, tips and strategies just waiting to be discovered by aspiring copywriters.

                                                                                                                      I’m going to share 6 valuable lessons from The Boron Letters that have transformed my copywriting.

                                                                                                                      Just one lesson can make you a more persuasive writer and boost your sales almost overnight.

                                                                                                                      Apply all 6 to your writing, and you’ll be in a league of your own.

                                                                                                                      In this blog post…

                                                                                                                      I’m going to quickly cover who Gary Halbert is, what The Boron Letters are, and reveal 6 money-attracting tips to help you write better copy.

                                                                                                                       

                                                                                                                      Who is Gary Halbert?

                                                                                                                      Gary Halbert

                                                                                                                      Gary Halbert, The Prince of Print, is probably the most famous copywriter who’s ever lived.  

                                                                                                                      He revolutionized copywriting as we know it and has fathered thousands of successful copywriters through his ads, seminars and courses.

                                                                                                                      Gary specialized in direct response copywriting in the ‘60s.

                                                                                                                      Over his 40+ years of writing copy, he has sold billions worth of products through his magnetic ads.

                                                                                                                      One of his ads, The Coat of Arms Letter, is the single most mailed piece of advertising in US HISTORY.

                                                                                                                      Halbert has a success record as long as a giraffe’s neck, filled with blockbuster ads, world-famous clients and dozens of successful business ventures.

                                                                                                                       

                                                                                                                      What are The Boron Letters?

                                                                                                                      The Boron Letters

                                                                                                                      The Boron Letters is like the bible for copywriters.

                                                                                                                      Gary Halbert wrote 25 letters to his son, Bond, while serving time in Boron Federal Prison.

                                                                                                                      I’m glad he went to prison...

                                                                                                                      Because these letters hold some of the greatest lessons on copywriting, marketing, sales & business.

                                                                                                                      They are extremely fun, engaging and quick to read.

                                                                                                                      You’ll learn the basics of direct response copywriting and discover tons of valuable tips to explode your writing skills.

                                                                                                                      As you read The Boron Letters, pay extra attention to Gary’s writing style.

                                                                                                                      The lessons he teaches are dynamite, but studying Gary’s structure, flow and writing style will help you understand good sales copy like nothing else.

                                                                                                                      Go here to read The Boron Letters online for free:

                                                                                                                      The Boron Letters by Gary Halbert

                                                                                                                       

                                                                                                                      6 Copywriting Secrets from The Boron Letters That’ll Turn You Into a Pro Copywriter

                                                                                                                      1. The #1 Copywriting Formula

                                                                                                                      formula

                                                                                                                      Gary spends a few letters specifically on his favorite copywriting formula:

                                                                                                                      AIDA.

                                                                                                                      AIDA stands for:

                                                                                                                      Attention

                                                                                                                      Interest

                                                                                                                      Desire

                                                                                                                      Action

                                                                                                                      This is a foolproof structure to follow when writing sales copy.

                                                                                                                      It’s the essential steps (in order) that you must make to craft a persuasive sales message.

                                                                                                                      Here’s how it’s done:

                                                                                                                      Grab your ideal reader’s attention by flagging them down and appealing to their self-interest.

                                                                                                                      Then…

                                                                                                                      Suck them into your copy and get them reading like a pimply geek by piquing their interest with interesting facts about your offer/topic.

                                                                                                                      Then...

                                                                                                                      Turn things up a notch by talking about all the juicy benefits of your product. What will these benefits DO for your reader? How will their lives change? What new, desirable life will they gain?

                                                                                                                      Now…

                                                                                                                      Seal the deal by telling them exactly what to do next. Give them crystal clear instructions. Stress how easy it is to buy and tell them WHY they should buy NOW.

                                                                                                                      Follow this structure the next time you write copy. You’ll be shocked at the results.

                                                                                                                       

                                                                                                                      2. Why Clickbait is for Losers

                                                                                                                      Fish bait

                                                                                                                      Gary primarily wrote direct mail advertisements (you know, the pieces of paper you throw in the trash each day).

                                                                                                                      To prevent getting spiked into the garbage can, Gary would use “grabbers”. Lumpy objects to grab attention, like coins, bags of sand, widgets, etc.

                                                                                                                      However, he always explained WHY he included these grabbers, within the first few sentences.

                                                                                                                      Waaaay too many marketers and copywriters who have not gotten this message.

                                                                                                                      NOBODY LIKES CLICKBAIT.

                                                                                                                      You know, those ridiculous articles, social media posts and ads that trick you into clicking something totally irrelevant.

                                                                                                                      This sleazeball shenanigan may get a quick click, but it pisses people off and burns bridges.

                                                                                                                      Do not do this in your copy.

                                                                                                                      By all means, grab your reader’s attention any way you can, but pay it off FAST in your copy.

                                                                                                                       

                                                                                                                      3. The Power of Awareness

                                                                                                                      self awareness 

                                                                                                                      Gary explained how a big determining factor between those who make it in copywriting vs those who don’t, has to do with awareness.

                                                                                                                      You must be aware of what’s going on in your reader’s world.

                                                                                                                      More specifically:

                                                                                                                      How are current events, news and industry trends affecting your readers?

                                                                                                                      In the wise words of Robert collier:

                                                                                                                      You always want to enter the conversation your readers are having inside their heads.

                                                                                                                      Well, by paying attention to what’s effecting your readers, and then strategically bringing it up in your copy, you are entering the convo inside their head.

                                                                                                                      This instantly builds rapport and shows them you are one of them. Plus, people will read just about anything that interests them. Stay inside their world, and you cannot lose.

                                                                                                                       

                                                                                                                      4. Believability

                                                                                                                      Kid lifting barebell

                                                                                                                      Gary Halbert revealed that believability is one of the most important ingredients of brewing steaming hot copy.

                                                                                                                      One of the easiest ways to get readers to believe your claims is to give exact details.

                                                                                                                      • Numbers
                                                                                                                      • Facts
                                                                                                                      • Stats

                                                                                                                      Load your copy with specific details about your product, benefits, features… stories you tell… your reader’s problems, desires, and so on.

                                                                                                                      The more details you give, the more believable your copy will be.

                                                                                                                      And the more believable you make your copy, the more sales you’ll rake in.

                                                                                                                       

                                                                                                                      5. Common Sense

                                                                                                                      Bottle of pills say "common sense"

                                                                                                                      I love this quote from The Boron Letters...

                                                                                                                      If you use good common sense, your chances of success are excellent. Where people go wrong is by making it too complicated

                                                                                                                      One of my favorite books is Obvious Adams.

                                                                                                                      It’s all about the concept of simplifying things.

                                                                                                                      Often, the answer to our big problems is so obvious and simple, it’s silly.

                                                                                                                      The simplest way for you to write knockout copy is to study your market intensely.

                                                                                                                      Solely base all your copy on what your READERS want, need and are interested in.

                                                                                                                      If you dig deep enough, you’ll almost always find the answers poking you in the face.

                                                                                                                       

                                                                                                                      6. Reason Why

                                                                                                                      Woman pondering

                                                                                                                      Believe it or not, writing is not the most important part of copywriting.

                                                                                                                      In fact, it’s only 20%.

                                                                                                                      Ad success = 40% the market + 40% the offer + 20% the actual writing.

                                                                                                                      Gary gave away solid gold for writing killer offers…

                                                                                                                      Add a reason why your offer is so good.

                                                                                                                      For example, if you offer a discount, add a quick reason WHY you are giving a generous discount.

                                                                                                                      It’s not hard to do.

                                                                                                                      You can practically say anything:

                                                                                                                      • I’m slashing 20% off because it’s my birthday
                                                                                                                      • My warehouse burnt down and only 50 products remain

                                                                                                                      It only takes a few sentences (or words) to back up your offers with reasons why. And the results can be night and day because they make your offers more believable.

                                                                                                                       

                                                                                                                      Conclusion

                                                                                                                      Apply these 6 lessons from the Boron Letters to your writing ASAP.

                                                                                                                      Plus, make sure you read The Boron Letters many times.

                                                                                                                      You can grab The Boron Letters online here:

                                                                                                                      The Boron Letters by Gary Halbert

                                                                                                                      There are hundreds of additional copywriting, marketing and business secrets to multiply your earning potential.

                                                                                                                      Want daily copywriting tips to boost your income? Enter your email below:

                                                                                                                       

                                                                                                                      For copywriters: 10 Emotional Triggers to Persuade Your Readers to Buy from You

                                                                                                                      Dec 31, 2023 by Jeremy Mac
                                                                                                                      Joseph Sugarman quote

                                                                                                                       

                                                                                                                      One of the biggest mistakes beginner copywriters make is trying to sell using logic.

                                                                                                                      Logic equals:

                                                                                                                      • Facts
                                                                                                                      • Figures
                                                                                                                      • Scientific studies
                                                                                                                      • Stats
                                                                                                                      • Features

                                                                                                                      Don’t get it twisted, logic does have a place in your sales message.

                                                                                                                      However, to sell effectively, you must write emotional copy that taps into your readers’ core emotions.

                                                                                                                      Jim Camp, the world’s most feared negotiator, explained how top doctors and psychologists discovered that humans with severe brain damage, who lost the ability to feel emotions, were incapable of making decisions.

                                                                                                                      Emotion drives decisions.

                                                                                                                      Emotional copywriting fuels purchases, NOT logic.

                                                                                                                      Over the last 100+ years, the top copywriters & marketers have pinpointed the most powerful emotional triggers to persuade prospects and convert them into raving customers.

                                                                                                                      In this blog post…

                                                                                                                      I’m going to reveal 10 of the most powerful emotional triggers to target in your copy to effortlessly persuade your readers. The more emotional triggers you “hit”, the more persuasive and effective your message will be at driving desirable results.

                                                                                                                       

                                                                                                                      10 Emotional Triggers to Use in Your Writing to Instantly Sell More Products

                                                                                                                      Emotional Triggers to Use in Your Copywriting #1: Honesty

                                                                                                                      Magnifying glass on the word "truth"

                                                                                                                      Joseph Sugarman explained how honesty is the most powerful emotional trigger.

                                                                                                                      You MUST convey strong feelings of integrity and honesty throughout your sales message.

                                                                                                                      Why?

                                                                                                                      People will buy from you ONLY IF they BELIEVE what you say is true.

                                                                                                                      This is why 95% of copy online SUCKS hairy donkey balls.

                                                                                                                      It is laced with unbelievable claims, hype and straight-up lies.

                                                                                                                      So many red flags jump out and attack innocent readers and scare them away.

                                                                                                                      Sure, a few suckers may fall for ridiculous claims, but most won’t.

                                                                                                                      Most readers are very skeptical.

                                                                                                                      Write to the skeptics.

                                                                                                                      The best way to tap into this emotional trigger is to BRUTALLY HONEST with everything you say.

                                                                                                                      Bring up common flaws, disadvantages and objections (early in your copy) BEFORE your readers do. Do not try to hide the rotting rhinoceros.

                                                                                                                      Plus, sprinkle proof elements throughout your copy (especially around your claims):

                                                                                                                      • Testimonials
                                                                                                                      • Case studies
                                                                                                                      • Facts, figures, stats (see, there is a place for logic)
                                                                                                                      • Demonstrations
                                                                                                                      • Personal true stories

                                                                                                                      When your readers believe your claims, they will be much more willing to part with their hard-earned mula.

                                                                                                                       

                                                                                                                      Emotional Triggers to Use in Your Copywriting #2: Credibility

                                                                                                                      doctor

                                                                                                                      People want to buy from experts, not some no-named stranger.

                                                                                                                      We feel a LOT MORE CONFIDENT in buying from someone who is considered a well-known expert.

                                                                                                                      It’s not brain surgery…

                                                                                                                      Would you feel comfortable getting a nasty cavity removed from some young dude straight out of college?

                                                                                                                      Heck no!

                                                                                                                      You’d want to make sure this dentist had years of experience, a long track record of success, tons of education, certificates, positive reviews, and on and on she goes.

                                                                                                                      The same is true with ANYTHING you sell.

                                                                                                                      Add all the credibility you can muster up:

                                                                                                                      • Years of experience
                                                                                                                      • Certifications & awards
                                                                                                                      • Number of products sold
                                                                                                                      • Number of lives changed
                                                                                                                      • Anything you or your client specialize in

                                                                                                                      Throw in anything that will boost your credibility, and in turn, you will boost response.

                                                                                                                       

                                                                                                                      Emotional Triggers to Use in Your Copywriting #3: Simplicity

                                                                                                                      Arrows saying complex and simple pointing different ways

                                                                                                                      We DESPISE complicated.

                                                                                                                      We crave SIMPLE.

                                                                                                                      When we feel as if there is a SIMPLE solution to our complex problems, we are much more likely to pull out our credit cards.

                                                                                                                      Throughout your copy, and especially in your call to action, stress how simple, easy and effortless it is to take action and experience positive results.

                                                                                                                      Whenever possible, give exact, step-by-step instructions on what to do and how to achieve the desired goal.

                                                                                                                       

                                                                                                                      Emotional Triggers to Use in Your Copywriting #4: Instant Gratification

                                                                                                                      Smiley face

                                                                                                                      We live in a world of instant gratification.

                                                                                                                      Social media plays a big part in this.

                                                                                                                      We are dopamine addicts who crave instant satisfaction.

                                                                                                                      To boost response, give your readers a potent hit of instant gratification.

                                                                                                                      Here are a few ways of achieving this…

                                                                                                                      • Help your readers get quick wins
                                                                                                                      • Give an instant solution to a nasty problem
                                                                                                                      • Tell them how soon they will receive their product after purchasing
                                                                                                                      • Stress how readers will gain instant results as soon as they buy your product or service
                                                                                                                      • Make your product as close to a magic pill solution as possible, and clearly express this in your copy

                                                                                                                       

                                                                                                                      Emotional Triggers to Use in Your Copywriting #5: Insecurity

                                                                                                                      insecure woman biting finger nails

                                                                                                                      Insecurity is a dark emotion that we all experience and desperately try to escape.

                                                                                                                      If you tap into your reader’s insecurity, you can sell like hot potatoes.

                                                                                                                      The key is to find out what your reader is most insecure about.

                                                                                                                      Then, agitate this insecurity.

                                                                                                                      Make them feel/see it through stories, word images, specific details. And then, give them a solution for overcoming it… I.E. buy your product.

                                                                                                                      This works for just about any market.

                                                                                                                      Weight loss – insecure about going to the beach.

                                                                                                                      Entrepreneurship – insecure about not being able to support family and follow their dreams.

                                                                                                                      Skincare – insecure about how they look.

                                                                                                                      Help your readers overcome a big insecurity and they will reward you with many sales.

                                                                                                                       

                                                                                                                      Emotional Triggers to Use in Your Copywriting #6: Fear of Loss

                                                                                                                      money in toilet

                                                                                                                      Believe it or not…

                                                                                                                      Fear of loss is MUCH more powerful than the desire to gain.

                                                                                                                      We won’t do much to gain $10 but we WILL waste an entire day to not lose the $10 that we already possess.

                                                                                                                      Here’s how you can profit from fear of loss:

                                                                                                                      Explain everything your reader has to lose if they do NOT take action NOW.

                                                                                                                      What will they lose if they delay and put off purchasing your product?

                                                                                                                      List everything you can think of and put it in your CTA before asking them to buy.

                                                                                                                       

                                                                                                                      Emotional Triggers to Use in Your Copywriting #7: Sense of Urgency

                                                                                                                      Man running with clocks in background

                                                                                                                      Humans are natural procrastinators.

                                                                                                                      In fact, it’s very unlikely for your readers to buy from you, no matter how badly they want your product, IF they do NOT feel a strong sense of urgency to buy now.

                                                                                                                      Here’s how to crank up their feelings of urgency:

                                                                                                                      • Add a special time-limited discount with their name on it
                                                                                                                      • Mention that there’s only a limited number of products available, so they better act FAST
                                                                                                                      • Emphasize everything they have to gain if they act now and everything they’ll lose if they fail to act

                                                                                                                       

                                                                                                                      Emotional Triggers to Use in Your Copywriting #8: The Desire to Belong

                                                                                                                      Friends

                                                                                                                      Since elementary school, we've all had a strong desire to belong to “the group.”

                                                                                                                      You can tap into this emotional trigger in a few ways:

                                                                                                                      1. Exclusive community – we all want to be an “insider”. By adding feelings of exclusivity to your copy, you will make readers want to join, so they can be part of the group
                                                                                                                      2. Insider language – if you use insider language, the desire to belong will pound on all your readers’ hearts who do not “get” this insider slang
                                                                                                                      3. Authority figure - use a well-known figure who your readers aspire to be like. For example, if you’re selling to golfers, having an ad with Tiger Woods using your products would crank up your readers’ urge to belong.

                                                                                                                       

                                                                                                                      Emotional Triggers to Use in Your Copywriting #9: Hope

                                                                                                                      Hope

                                                                                                                      We all hope for a better life.

                                                                                                                      To earn more money, to look more attractive, to feel happier, to find true love, etc.

                                                                                                                      Find out what your ideal reader’s core desires are and make them feel hopeful in achieving them (by buying your product or service).

                                                                                                                      Paint a bright vision of hope by giving specifics on how they can achieve their dreams.

                                                                                                                      And back up these claims with proof – testimonials, stories, stats, and so on.

                                                                                                                       

                                                                                                                      Emotional Triggers to Use in Your Copywriting #10: Status & Prestige

                                                                                                                      red carpet celebrity

                                                                                                                      Now, this may be hard to believe, but people don’t spend hundreds of thousands on a Ferrari for better mileage and a slightly more efficient car.

                                                                                                                      They buy it for the status that it gives them.

                                                                                                                      Luxury, jealousy from neighbors, spicy looks from the opposite sex.

                                                                                                                      That’s the stuff that sells.

                                                                                                                      Find ways to add status and prestige to what you are selling.

                                                                                                                      If you do, you can boost response lickity split.

                                                                                                                       

                                                                                                                      Conclusion

                                                                                                                      Always remember this…

                                                                                                                      Emotion sells. Logic justifies the purchase.

                                                                                                                      Try to tap into as many of these 10 emotional triggers as possible when writing emotional copy.

                                                                                                                      If you get your readers to FEEL these intense emotions, and then relate them to your product, you will explode your sales.

                                                                                                                      Want more copywriting tips to help you multiply your income? Enter your email below:

                                                                                                                       

                                                                                                                      5 Timeless Copywriting Secrets from “The Adweek Copywriting Handbook” that Will Transform Your Copywriting Skills

                                                                                                                      Dec 30, 2023 by Jeremy Mac
                                                                                                                      The Adweek Copywriting Handbook

                                                                                                                       

                                                                                                                      The Adweek Copywriting Handbook, by Joseph Sugarman, is one of my favorite copywriting books of all time.

                                                                                                                      My unhumble opinion:

                                                                                                                      This $10 book is more valuable than 99% of high-ticket copywriting courses sold online.

                                                                                                                      There are so many gems packed inside that have helped me build my copywriting skills and launch my copywriting career.

                                                                                                                      I want to give back by sharing 5 BIG lessons from The Adweek Copywriting Handbook that have made the biggest impact on my writing.

                                                                                                                      If you use just one of these lessons in your writing, I can almost guarantee you’ll experience shocking results for your clients and yourself.

                                                                                                                      Alright champion, let’s get to the good stuff…

                                                                                                                       

                                                                                                                      5 Copywriting Tips from Joe Sugarman’s The Adweek Copywriting Handbook to Help You Write More Persuasive Copy TODAY

                                                                                                                      1. Slippery Slide

                                                                                                                      Kid on slide

                                                                                                                      In Sugarman’s book - The Adweek Copywriting Handbook - he talks about the importance of getting your readers to read every word you write.

                                                                                                                      He used a great analogy for achieving this…

                                                                                                                      Picture your entire piece of copy as a giant slide.

                                                                                                                      As soon as your readers get to the top of your slide (your headline), you want them to slide down (from first sentence to last) as fast as possible.

                                                                                                                      How do you achieve this?

                                                                                                                      Make your slide SLIPPERY.

                                                                                                                      Here are some slippery lubricants to grease up your slide:

                                                                                                                      • Tell engaging, relatable stories
                                                                                                                      • Use short sentences, short paragraphs and short words
                                                                                                                      • Add juicy sub-heads throughout as eye relief and to rev up your readers’ engines
                                                                                                                      • Talk about what they’re interested & load it up with benefits
                                                                                                                      • Paint mental images through specific details and touching on your readers 5 senses (touch, taste, smell, hear, see)

                                                                                                                       

                                                                                                                      2. The Purpose of All the Graphic Elements of An Ad

                                                                                                                      This really blew my eyeballs…

                                                                                                                      And it’s something that I always keep in mind whenever designing ads, structuring copy and writing my headlines.

                                                                                                                      Joe Sugarman revealed the 10 elements that make up every ad, including:

                                                                                                                      1. Headline: to get your attention and draw you to the sub-headline.
                                                                                                                      2. Sub-headline: to give you more info and further explain the attention-getting headline.
                                                                                                                      3. Photo or drawing: to get your attention and to illustrate the product more fully.
                                                                                                                      4. Caption: to describe the photo or drawing.
                                                                                                                      5. Copy: to convert the main selling message for your product or service.
                                                                                                                      6. Paragraph Headings: to break up the copy into chunks, thereby making the copy look less imposing.
                                                                                                                      7. Logo: to display the name of the company selling the product.
                                                                                                                      8. Price: to let the reader know what the product or service costs.
                                                                                                                      9. Response device: to give the reader a way to respond to the ad. By using a coupon, toll-free number or ordering information (usually near the end).
                                                                                                                      10. Overall layout: to provide the overall appearance for the ad

                                                                                                                      However, all 10 elements have the same job.

                                                                                                                      To get you to read the first sentence of the copy.

                                                                                                                      That’s it.

                                                                                                                      Never forget this.

                                                                                                                      It will help you tremendously when writing copy and keep you on track.

                                                                                                                      However, this concept doesn’t only apply to these 10 elements. It also applies to every sentence you write…

                                                                                                                       

                                                                                                                      3. The Sole Purpose of Your First Sentence

                                                                                                                      Sign says "purpose"

                                                                                                                      The only purpose of each sentence is to get the reader to read the NEXT SENTENCE.

                                                                                                                      This relieves confusion and stress because it’s much easier to write when your goal is to simply get someone to read the next few words, rather than buy from you.

                                                                                                                      By keeping this in mind, you will make every word you write count.

                                                                                                                      Plus:

                                                                                                                      It will help you push readers down your slippery slide and read your call to action (“buy now”, “click this link”, etc.), boosting your chances of getting them to take your desired action.

                                                                                                                       

                                                                                                                      4. The Incubation Process

                                                                                                                      Human mind

                                                                                                                      Do you experience creative slumps?

                                                                                                                      Joe Sugarman’s advice will solve that real quick.

                                                                                                                      Sugarman revealed the secret to unlocking creativity.

                                                                                                                      He came up with a way to crank out breakthrough ideas, on command.

                                                                                                                      He calls it the incubation process.

                                                                                                                      The incubation process is where you take a break away from your writing.

                                                                                                                      When you give your brain some “breathing” room, you allow your subconscious mind to work its magic.

                                                                                                                      If you give it enough time to “incubate”, your subconscious will feed you all the ideas you need to write killer copy.

                                                                                                                      The best time to “incubate” is after the research phase (before you write your first draft) and during the editing phase, between drafts.

                                                                                                                      Incubating is extremely easy to do.

                                                                                                                      Simply take a break from work.

                                                                                                                      Go for a jog, grab lunch with a friend or hike a mountain. Do anything but work on your copywriting project.

                                                                                                                      Often, you will be hit with big ideas while “incubating”.

                                                                                                                      WRITE THEM DOWN, ASAP.

                                                                                                                      By giving yourself breaks you allow your mind to “incubate”. During this time, your subconscious is hard at work, brewing breakthrough ideas for you, while you’re out having fun.

                                                                                                                       

                                                                                                                      5. Honesty

                                                                                                                      Woman pledging

                                                                                                                      In The Adweek’s Copywriting Handbook, Sugarman revealed 31 emotional triggers that tap into your readers’ psychology and “force” them to respond to your copy.

                                                                                                                      The most powerful of these emotional triggers is honesty.

                                                                                                                      If you want readers to buy from you, you must make your claims believable.

                                                                                                                      The easiest way to make your readers believe you, is to simply tell the truth.

                                                                                                                      Wild concept, huh?

                                                                                                                      If you are brutally honest in your writing, you will not only boost response but you’ll stand out like a skinny pig because most ads are full of BS hype.

                                                                                                                      Here is the best way to make your claims more believable:

                                                                                                                      In the wise words of Gary Bencivenga, never make your claims bigger than your proof.

                                                                                                                      You want to sandwich your claims around proof elements.

                                                                                                                      Proof elements:

                                                                                                                      • Social proof – testimonials, reviews, etc.
                                                                                                                      • Case studies
                                                                                                                      • Personal stories
                                                                                                                      • Credentials
                                                                                                                      • Demonstrations
                                                                                                                      • Specific details
                                                                                                                      • Stats, figures, data

                                                                                                                       

                                                                                                                      Conclusion

                                                                                                                      These 5 copywriting tips can earn you a fortune.

                                                                                                                      Make sure you buy, read and APPLY all the juicy copywriting lessons in The Adweek Copywriting handbook.

                                                                                                                      Want daily copywriting tips to help you earn more mula? Enter your email below:

                                                                                                                       

                                                                                                                      How to Become a Pro Copywriter in 3 Short Months (Even if You Have ZERO Experience)

                                                                                                                      Dec 29, 2023 by Jeremy Mac
                                                                                                                      Sticky note says "become a pro"

                                                                                                                       

                                                                                                                      Are you an aspiring copywriter desperately trying to learn the ropes & break into copywriting?

                                                                                                                      If so, this blog post will show you how.

                                                                                                                      Everything you’re about to learn is from my own journey of breaking into copywriting.

                                                                                                                      In 2020, I was a complete beginner.

                                                                                                                      I had no experience or “natural” writing abilities.

                                                                                                                      But, despite this, I was able to learn the basics and feel confident in my skills within a few short months. And then, I secured 50+ paying clients within the next 3 months. My momentum only skyrocketed from there.

                                                                                                                      However…

                                                                                                                      This blog post will focus on helping you build your copywriting skills to the point where you can feel confident enough to get clients and provide them with REAL value.

                                                                                                                      Read on to discover the exact step-by-step blueprint I followed to become a pro copywriter VERY FAST.

                                                                                                                       

                                                                                                                      The 3 Major Steps Every Aspiring Copywriter MUST TAKE to Quickly Become a Pro Copywriter

                                                                                                                      1. Learn the Basics

                                                                                                                      Building blocks that say "back to basics"

                                                                                                                      In 2019, I tried getting into copywriting.

                                                                                                                      I failed MISERABLY.

                                                                                                                      The main reason:

                                                                                                                      I was paralyzed by information overload.

                                                                                                                      My education was more scattered than a squirrel-brained TikTok fiend.

                                                                                                                      I’d read dozens of blog posts, watch hours of YouTube videos, browse oodles of copywriting groups & forums, buy expensive courses and read a few books here and there, but was still confused as a grandma on Instagram.

                                                                                                                      I had no clue what I was doing.

                                                                                                                      But in 2020, I decided to give copywriting another shot. This time I did things MUCH differently.

                                                                                                                      I was VERY picky with what I learned and who I learned from.

                                                                                                                      Instead of learning from every teenage guru claiming to be a “6-figure” online copywriting expert, I only learned from a select few copywriters who have decades of experience and have proven their success time and time again through products sold and blockbuster ads.

                                                                                                                      This is the most important step for a raw beginner.

                                                                                                                      You want to learn from the top copywriters who have paved the way in this industry.

                                                                                                                      If you learn the rock-solid principles and fundamentals of direct response copywriting (the stuff that sells), you will start your career off on the right foot.

                                                                                                                      This crucial 1st step will act as your silver compass. Steering you in the right direction along your exciting (and profitable) copywriting journey.

                                                                                                                      So, what exactly did I learn?

                                                                                                                      I read these 10 copywriting books from these top copywriters…

                                                                                                                      1. The Boron Letters by Gary Halbert
                                                                                                                      2. The Adweek Copywriting Handbook by Joseph Sugarman
                                                                                                                      3. How to Write a Good Advertisement by Victor O. Schwab
                                                                                                                      4. Scientific Advertising By Claude Hopkins
                                                                                                                      5. The Ultimate Sales Letter by Dan Kennedy
                                                                                                                      6. Ogilvy on Advertising By David Ogilvy
                                                                                                                      7. Tested Advertising Methods By John Caples
                                                                                                                      8. Cashvertising By Drew Eric Whitman
                                                                                                                      9. The Copywriter’s Handbook By Bob Bly
                                                                                                                      10. Kick-Ass Copywriting Secrets of a Marketing Rebel By John Carlton

                                                                                                                      To learn more about these books and their authors (all great copywriters), click on this blog post.

                                                                                                                      Read each book 2 times.

                                                                                                                      The first time, read it for fun.

                                                                                                                      Then, read them again. This time, take detailed notes (I scribbled +20-page summaries per book when taking notes).

                                                                                                                      Gameplan:

                                                                                                                      Read 20-50 pages per day.

                                                                                                                       

                                                                                                                      2. Practice

                                                                                                                      Bullseye with arrows in it

                                                                                                                      If you want to become a pro copywriter in a few months, passive learning from books ain’t gonna cut it, bucko.

                                                                                                                      You also need hands-on experience.

                                                                                                                      You can achieve this by doing copywriting practice exercises.

                                                                                                                      Here is what I personally did to quickly improve my copywriting skills without writing for clients.

                                                                                                                      Each day, I would plow through these 3 copywriting practice exercises…

                                                                                                                      1. Read, analyze and handwrite successful ads

                                                                                                                      Man looking through magnifying glass

                                                                                                                      This exercise is the most important of the 3.

                                                                                                                      Because it will help you gain a very deep understanding of what goes into writing engaging & persuasive copy.

                                                                                                                      It’s easy to do:

                                                                                                                      I start by reading a successful ad out loud, then write it out by hand, and then break it down to find out WHY it worked so well.

                                                                                                                      Reading an ad out loud helps you pick up the “flow” and “rhythm” of good copy.

                                                                                                                      Writing ads out by hand helps you internally imprint successful copy (as Gary Halbert liked to put it).

                                                                                                                      Analyzing top ads helps you gain a very deep understanding of what it takes to write killer copy. You will pick up on the core elements at play, like – emotional hot buttons, biggest benefits, human behavior, storytelling, handling objections, bullets, etc.

                                                                                                                      Start with these 10 ads:

                                                                                                                      10 Best Ad Copy Examples that will Make YOU a Better Copywriter

                                                                                                                      Gameplan:

                                                                                                                      Practice this exercise for 1 ad each day (can break into multiple days if ad is exceptionally long).

                                                                                                                      2. Turn features into benefits

                                                                                                                      Keyboard button that says "benefits features"

                                                                                                                      One of the most important aspects of writing copy is turning boring features into irresistible benefits.

                                                                                                                      This exercise will turn you into a benefit machine.

                                                                                                                      It’s simple…

                                                                                                                      Here’s what you do:

                                                                                                                      Find products on Amazon.

                                                                                                                      Then, copy and paste 3-5 of the product’s features into an Excel spreadsheet or Word document.

                                                                                                                      Then, write the benefits of each feature.

                                                                                                                      After you write a benefit, write another benefit.

                                                                                                                      I call this the “ultimate so what benefit”.

                                                                                                                      The first benefit is a direct benefit.

                                                                                                                      For example:

                                                                                                                      A direct benefit of jumping rope is to lose weight.

                                                                                                                      But the ultimate benefit is what this new loss in weight will DO for the person, like: feel confident in their new skin, be more attractive to the opposite sex, find true love, live a longer, healthier life, etc.

                                                                                                                      For each direct benefit, ask “so what”, until you uncover the REAL (emotional) benefit.

                                                                                                                      Gameplan:

                                                                                                                      Do this for 3-5 features of a product, each day. This should not take you longer than 5-10 minutes.

                                                                                                                      3. 4 Us Headline Practice

                                                                                                                      Headlines

                                                                                                                      Your headline is probably the most important aspect of your writing.

                                                                                                                      After all, if you don’t grab your IDEAL reader’s attention, they will never read all the great copy you wrote.

                                                                                                                      Don’t worry.

                                                                                                                      I’m going to show you how to write attention-grabbing headlines with ease.

                                                                                                                      Here’s what ya wanna do:

                                                                                                                      Simply improve already-existing headlines you find online.

                                                                                                                      I like to improve headlines from online articles displayed on Firefox’s home page.

                                                                                                                      Like this:

                                                                                                                      firefox tab

                                                                                                                      Then…

                                                                                                                      After you find a headline you want to improve…

                                                                                                                      Write 4 new headlines using the 4 U’s headline technique.

                                                                                                                      Write a headline that is:

                                                                                                                      Ultra-specific – specifics are more believable and interesting.

                                                                                                                      Unique – what’s unique grabs our attention (think clickbait articles – although never clickbait your readers. “Pay off” your headline right away)

                                                                                                                      Urgent – urgency makes us ACT NOW (and read more).

                                                                                                                      Useful – the biggest benefits of your client’s product or service.

                                                                                                                      The reason why you want to improve existing headlines using the 4 U’s technique is because each “U” makes your headlines more attention-grabbing and persuasive.

                                                                                                                      Here’s a quick example:

                                                                                                                      Original headline - "Book a free trip with our new card"

                                                                                                                      Unique

                                                                                                                      BREAKING: For the first time ever… New “mystery” card allows you to travel anywhere in the world - for FREE

                                                                                                                      Useful

                                                                                                                      Spice up your love life by taking your spouse to a sexy tropical getaway – without spending a single dime! Here’s how….

                                                                                                                      Ultra-specific

                                                                                                                      10 vacation spots you can travel to for FREE this summer

                                                                                                                      Urgent

                                                                                                                      Use this card to book your next trip for FREE – only good until the 30th

                                                                                                                      Gameplan:

                                                                                                                      Do this for 1 headline each day (4 separate headlines per U). This should take no more than 10 minutes to complete.

                                                                                                                       

                                                                                                                      3. Write Daily

                                                                                                                      Woman writing in journal 

                                                                                                                      The last step you want to take to become a pro copywriter is to WRITE.

                                                                                                                      The more you write, the better a writer you’ll become.

                                                                                                                      This ain’t rocket science.

                                                                                                                      And the great thing is…

                                                                                                                      You don’t have to have copywriting clients to start writing.

                                                                                                                      Simply find ads, websites, sales pages, headlines, etc. from brands you enjoy. Then, re-write them. Improve upon them using the new-found knowledge you gain from reading the 10 books described above.

                                                                                                                      I spent around 1 hour per day (sometimes a LOT more) re-writing existing copy – mainly from websites and ads.

                                                                                                                      Gameplan:

                                                                                                                      Re-write 1 piece of copy each day.

                                                                                                                       

                                                                                                                      Conclusion

                                                                                                                      If you follow these 3 big steps, I can almost guarantee you will go from a clueless beginner to a pro copywriter in just a few short months.

                                                                                                                      Remember, this is exactly what I did to feel confident as a lion in my copywriting skills. It gave me the starting point I desperately needed to launch my copywriting career (very quickly).

                                                                                                                      You too can experience similar results IF you put in the work.

                                                                                                                      Want daily copywriting tips to help you along your copywriting journey? Enter your email below:

                                                                                                                       

                                                                                                                      Jeremy Mac

                                                                                                                      Shows aspiring & struggling copywriters how to break into copywriting, feel confident in their copywriting skills and get a steady stream of high-paying clients - WITHOUT the confusion, hassle or guesswork

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                                                                                                                      Jeremy Mac

                                                                                                                      Shows aspiring & struggling copywriters how to break into copywriting, feel confident in their copywriting skills and get a steady stream of high-paying clients - WITHOUT the confusion, hassle or guesswork

                                                                                                                      Want Daily Tips to Help YOU Become A 6-FIGURE COPYWRITER?

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                                                                                                                      ❝I was concerned that this program might not be tailored to my specific niche, but it turned out to be adaptable and beneficial for all copywriters.❞

                                                                                                                      Latoya Washington

                                                                                                                      ❝Jeremy provided great tips for leveraging social media platforms for lead generation. This was particularly helpful for me, becuz I was unsure how to effectively use social media to promote my freelance business.❞

                                                                                                                      Dominique Sanchez

                                                                                                                      ❝As an experienced copywriter, I thought I knew it all. But this program brought new tips and ideas to my attention, making it a worthwhile investment even for seasoned pros.❞

                                                                                                                      Gabrielle Adams

                                                                                                                      ❝I now have clear goals and expectations for business. This helped me focus my efforts and achieve better results. I feel very confident now about copywriting career and just know my business will thrive!❞

                                                                                                                      Beatriz Flores

                                                                                                                      ❝I had reservations about the ROI claims he made, but I've already seen a significant increase in my income.❞

                                                                                                                      Ana Chavez

                                                                                                                      ❝Initially, I wondered if the cost was justified. But the copywriting and business-building skills I gained here are already paying off tenfold. Worth every penny!❞

                                                                                                                      Carolina Green

                                                                                                                      ❝The strategies taught are so practical and easy to implement. Really enjoying it so far!❞

                                                                                                                      Isabella Perez

                                                                                                                      ❝As a copywriter, I've taken a lot of courses, but this is by far the best. Like nothing I’ve ever experienced. This guy really knows his stuff when it comes to copywriting, marketing, and getting clients. Stuff that no copywriter or guru talks about.❞

                                                                                                                      Sophia Wilson

                                                                                                                      ❝If you're struggling to break into copywriting, this membership is a must-have. It will change the way you write and do business.❞

                                                                                                                      Ava Brown

                                                                                                                      ❝I learn so much from each lesson, I’ve already implemented some of the gold nuggets and seen VERY impressive results.❞

                                                                                                                      Mia Adams

                                                                                                                      ❝I questioned whether I could really get clients as a newbie, but this program breaks it down into manageable steps. It's changed my perspective completely!❞

                                                                                                                      Aiden Kim

                                                                                                                      ❝I used to think copywriting courses and memberships were just a waste of money, but this one completely changed my mind. It's practical, results-driven, and worth every cent.❞

                                                                                                                      Danial Chen

                                                                                                                      ❝At first, I thought, 'Why should I pay for something I can learn online for free?' But the insider tips and expert guidance are unmatched. I've already made my money back in spades.❞

                                                                                                                      Connie Chinburg

                                                                                                                      ❝I questioned whether this could really help me land clients, but the client acquisition strategies and networking tips it provides are a game-changer.❞

                                                                                                                      Esther Zhang

                                                                                                                      ❝I'm so glad I invested in this subscription. It's already paid off BIG TIME.❞

                                                                                                                      Harper Twinsly

                                                                                                                      ❝This is perfect for copywriters of all experience levels. It provided me so many new insights on copywriting and sales, even though I've been in this business for years.❞

                                                                                                                      Caitlin Wilson

                                                                                                                      ❝Each lesson is so informational and entertaining. Jeremy keeps my attention throughout. I never feel bored or overwhelmed.❞

                                                                                                                      Giselle Davis

                                                                                                                      ❝The membership was a great investment. It provides a wealth of knowledge and actionable steps to grow my copywriting business.❞

                                                                                                                      Peter W.

                                                                                                                      ❝His trainings are filled with practical tips and tricks that I never would have thought of on my own. Literally no one else is teaching this stuff.❞

                                                                                                                      Tracy Berkshire

                                                                                                                      ❝I thought I could figure it out on my own, but this has streamlined the learning process, saving me valuable time and effort.❞

                                                                                                                      Lauren Parker

                                                                                                                      ❝Since joining, I've noticed a significant increase in the number of clients and projects I am getting.❞

                                                                                                                      Erin P

                                                                                                                      ❝The knowledge and expertise in Copy Kings are unparalleled. It's a copywriter's dream come true!❞

                                                                                                                      Davis N.

                                                                                                                      ❝I was scared of enrolling in this program due to all the scammers out there but Jeremy is the real deal. I have been blown away by the results. I’ve already seen a significant increase in the number of clients I am generating. I recommend to any copywriter whose struggling with getting clients or looking to take their business to the next level. You won’t be disappointed!❞

                                                                                                                      Fiona Brown

                                                                                                                      ❝One of the most valuable benefits of joining has been the significant reduction in rejection I have experienced from prospects. He's taught me how to attract more qualified leads who are already interested in my services. This has resulted in waaaay less rejections and more successful conversions.❞

                                                                                                                      Peyton P.

                                                                                                                      ❝Before joining, I was constantly struggling to generate leads and get work, which left me feeling burnt out and extremely stressed. This has helped me achieve a better work-life balance and reduce burnout while still growing my business.❞

                                                                                                                      Rebecca Anderson

                                                                                                                      ❝I am now more confident than ever in my writing ability! I am super confident I will succeed!❞

                                                                                                                      Sara Ortiz

                                                                                                                      ❝This program turned me from a novice into a copywriting expert. I'm amazed!❞

                                                                                                                      Mike Vega

                                                                                                                      ❝This has really given me an unfair advantage over my competition! The expert advice has given me the power to stand out in a VERY crowded market.❞

                                                                                                                      Jake Upton

                                                                                                                      ❝Before Copy Kings, I often felt intimidated by my competition and feared losing out on potential clients. However, Jermey has taught me how to differentiate myself from other writers and leverage my unique strengths to attract more business. I now feel much more confident in my copywriting ability. I am excited to see the results in the upcoming months.❞

                                                                                                                      William Foster

                                                                                                                      ❝I used to struggle with crippling imposter syndrome and fear of rejection, which held me back from pursuing really going all in with copywriting and growing my business. However, this membership has shot me with confidence. I no longer have imposter syndrome with my writing and feel confident in building a more successful business and a much more fulfilling career.❞

                                                                                                                      Taylor Bradberry

                                                                                                                      ❝The step-by-step guidance and mentorship are what every aspiring copywriter needs.❞

                                                                                                                      Jason Kim

                                                                                                                      ❝This membership has had a TREMENDOUS impact on the quality of my clients and my overall business. Before joining Copy Kings, I often found myself working with difficult clients who did not respect my time or expertise. But jeremy has shown me how to attract higher-quality clients who are more likely to value my services and treat me with respect. As a result, I now work with AMAZING clients who are a better fit for my business and who are more likely to refer me to others in their professional network.❞

                                                                                                                      Nick Smith

                                                                                                                      ❝Completely transformed the way I write copy! I no longer feel stuck. I know exactly what to say and how to say it. It's like magic!❞

                                                                                                                      Heather Mackenzie

                                                                                                                      ❝I'm in awe of the results I've achieved with the help of this membership.❞

                                                                                                                      Ken Burke

                                                                                                                      ❝I can confidently say this has been one of the best investments I've made in my copywriting career.❞

                                                                                                                      Nicole Orlando

                                                                                                                      ❝If you're serious about a copywriting career, this program is your launchpad to success!❞

                                                                                                                      Brett T.

                                                                                                                      ❝I used to struggle with writer's block, but not anymore. Like seriously, it's gone! Jeremy has unlocked my true copywriting potential!❞

                                                                                                                      Brooke White

                                                                                                                      ❝Prior to joining, I was extremely burnt out and lost my fire. I struggled to generate leads and find success as a freelancer. But not anymore! I now enjoy my career again, feel very passionate and am excited about the opportunities that lie ahead.❞

                                                                                                                      Yvette Rodriguez

                                                                                                                      ❝I used to struggle HARD at building strong relationships with my clients because it was hard for me to connect with them on a deeper level and understand their needs and concerns. Since joining Copy Kings, I’ve been able to build stronger, more meaningful relationships with my clients, and I feel great about helping them achieve their business goals.❞

                                                                                                                      Giannas P.

                                                                                                                      ❝My income has doubled since joining. I can't thank Jeremy enough!❞

                                                                                                                      Rachel Garret

                                                                                                                      ❝From raw beginner to copy GOD, this program caters to all levels. It's an all-in-one copywriting solution.❞

                                                                                                                      Olivia Smith

                                                                                                                      ❝I’ve taken on over 12 HIGH QUALITY clients since joining, resulting in a 50% increase in income compared to last year. These numbers are a testament to the effectiveness of this membership.❞

                                                                                                                      Bobby C.

                                                                                                                      Hear From These Thriving Copywriters Who Are Now Living Like Kings & Queens... Will YOU Be Next?

                                                                                                                      ❝I can't recommend Copy Kings enough! It gave me the skills, the confidence, and THE CLIENTS to become a successful copywriter.❞

                                                                                                                      Kevin Davis

                                                                                                                      ❝If you're a budding copywriter, this is your secret weapon. I've landed clients I only dreamed of thanks to this membership!❞

                                                                                                                      Alex Rodriguez

                                                                                                                      ❝As someone who knew nothing about copywriting, this membership turned me into a pro! Seriously, like within the 1st month of joining. Highly recommended!❞

                                                                                                                      Benjamin J

                                                                                                                      ❝Incredible value! This program has opened up new doors for my copywriting career.❞

                                                                                                                      Ethan Ramirez

                                                                                                                      ❝Top-notch content and support. It's like having a mentor by your side. I refer to the resources whenever I feel stuck.❞

                                                                                                                      Franklin Nguyen

                                                                                                                      ❝One new client and it pays for itself 10x over. Already closed 5 new clients since enrolling in this membership!❞

                                                                                                                      Isaiah Patel

                                                                                                                      ❝This copywriting membership is a must-have for any copywriter looking to grow their business. I love how Jeremy provides detailed insights into the psychology of what makes people buy. He offers a TON of actionable tips to apply to your own business in each training.❞

                                                                                                                      Quentin James

                                                                                                                      ❝This membership is worth THOUSANDS. I’ve already made back AT LEAST 20x the monthly cost.❞

                                                                                                                      Thomas P

                                                                                                                      ❝Joining was the best decision of my life. It's the best investment I've made in my career as a copywriter.❞

                                                                                                                      Xavier Boseman

                                                                                                                      ❝I was initially skeptical about yet another copywriting course, but this continues to blow me away. It's not just about theory; it's a hands-on, results-driven approach from a real expert who gets it.❞

                                                                                                                      Ulysses F

                                                                                                                      ❝I love how Jeremy really focuses on the importance of relationship-building with clients. Almost no 1 is teaching this sort of stuff. Some of the tips and knowledge he gives away are truly MIND OPENING. I can’t wait to start applying the tips from last week's vid into conversations with clients.❞

                                                                                                                      Vincent Martin

                                                                                                                      ❝I had my doubts, but this membership genuinely overdelivered. The practical and real-world advice exceeded my expectations.❞

                                                                                                                      Patrick McMullin

                                                                                                                      ❝His enthusiasm for copywriting and marketing is contagious. It makes all his content very engaging and enjoyable to listen to. I usually go through his teachings several times to really dig out all the gold. I love listening while on my morning runs.❞

                                                                                                                      Michaela Meyers

                                                                                                                      ❝SO MANY options for getting clients. He wasn’t joking when he said you can choose the ones that you enjoy most. I found a few that work best for me and my personality. These are NOT the same ol lead generation tips. He gives advanced tips on all the newest strategies from his “in the trenches” experience with getting clients and they are practical and easy to use not just generic advice or puffy theory.❞

                                                                                                                      Jonathon Gold

                                                                                                                      ❝Jeremy covers so much more than just copywriting. He gives away tons of actionable tips on marketing, sales, lead gen, customer relations and overall business growth strategies.❞

                                                                                                                      Liam Williamson

                                                                                                                      ❝He provides practical examples and tips that I never would have thought of on my own. It opened my eyes to new and VERY PROFITABLE copywriting strategies.❞

                                                                                                                      Jacob Thompson

                                                                                                                      ❝I love the bite-sized weekly lessons, which makes it easy to fit into my busy schedule. There’s no fluff at all, only how-to advice that anyone can benefit from.. like tomorrow!❞

                                                                                                                      Tomas Henderson

                                                                                                                      ❝I really liked how a bunch of lessons focus on the importance of follow-up and building relationships with clients. This is crucial for long-term success in copywriting and Jeremy gave great insider tips on how to build long-term relationships and get referrals from them.❞

                                                                                                                      Harrison peppers

                                                                                                                      ❝The membership provides actionable steps and easy to use worksheets to help me apply the copywriting strategies to my writing. This made it easy to implement the strategies in a practical way.❞

                                                                                                                      Brianna Carter

                                                                                                                      ❝No theory, all actionable advice from real-world experience. Jeremy’s a master copywriter and teacher. I learned so much from his insights and tips.❞

                                                                                                                      Aaliyah Jackson

                                                                                                                      ❝The program really highlighted the importance of authenticity and being true to yourself in your marketing efforts. This is crucial for building trust with clients and makes freelancing much more enjoyable and comfortable.❞

                                                                                                                      Camille Green

                                                                                                                      ❝This membership was a great investment. I saw an immediate improvement in my writing after implementing the new strategies.❞

                                                                                                                      Jasmine Thomas

                                                                                                                      ❝I was concerned that this program might not be tailored to my specific niche, but it turned out to be adaptable and beneficial for all copywriters.❞

                                                                                                                      Latoya Washington

                                                                                                                      ❝Jeremy provided great tips for leveraging social media platforms for lead generation. This was particularly helpful for me, becuz I was unsure how to effectively use social media to promote my freelance business.❞

                                                                                                                      Dominique Sanchez

                                                                                                                      ❝As an experienced copywriter, I thought I knew it all. But this program brought new tips and ideas to my attention, making it a worthwhile investment even for seasoned pros.❞

                                                                                                                      Gabrielle Adams

                                                                                                                      ❝I now have clear goals and expectations for business. This helped me focus my efforts and achieve better results. I feel very confident now about copywriting career and just know my business will thrive!❞

                                                                                                                      Beatriz Flores

                                                                                                                      ❝I had reservations about the ROI claims he made, but I've already seen a significant increase in my income.❞

                                                                                                                      Ana Chavez

                                                                                                                      ❝Initially, I wondered if the cost was justified. But the copywriting and business-building skills I gained here are already paying off tenfold. Worth every penny!❞

                                                                                                                      Carolina Green

                                                                                                                      ❝The strategies taught are so practical and easy to implement. Really enjoying it so far!❞

                                                                                                                      Isabella Perez

                                                                                                                      ❝As a copywriter, I've taken a lot of courses, but this is by far the best. Like nothing I’ve ever experienced. This guy really knows his stuff when it comes to copywriting, marketing, and getting clients. Stuff that no copywriter or guru talks about.❞

                                                                                                                      Sophia Wilson

                                                                                                                      ❝If you're struggling to break into copywriting, this membership is a must-have. It will change the way you write and do business.❞

                                                                                                                      Ava Brown

                                                                                                                      ❝I learn so much from each lesson, I’ve already implemented some of the gold nuggets and seen VERY impressive results.❞

                                                                                                                      Mia Adams

                                                                                                                      ❝I questioned whether I could really get clients as a newbie, but this program breaks it down into manageable steps. It's changed my perspective completely!❞

                                                                                                                      Aiden Kim

                                                                                                                      ❝I used to think copywriting courses and memberships were just a waste of money, but this one completely changed my mind. It's practical, results-driven, and worth every cent.❞

                                                                                                                      Danial Chen

                                                                                                                      ❝At first, I thought, 'Why should I pay for something I can learn online for free?' But the insider tips and expert guidance are unmatched. I've already made my money back in spades.❞

                                                                                                                      Connie Chinburg

                                                                                                                      ❝I questioned whether this could really help me land clients, but the client acquisition strategies and networking tips it provides are a game-changer.❞

                                                                                                                      Esther Zhang

                                                                                                                      ❝I'm so glad I invested in this subscription. It's already paid off BIG TIME.❞

                                                                                                                      Harper Twinsly

                                                                                                                      ❝This is perfect for copywriters of all experience levels. It provided me so many new insights on copywriting and sales, even though I've been in this business for years.❞

                                                                                                                      Caitlin Wilson

                                                                                                                      ❝Each lesson is so informational and entertaining. Jeremy keeps my attention throughout. I never feel bored or overwhelmed.❞

                                                                                                                      Giselle Davis

                                                                                                                      ❝The membership was a great investment. It provides a wealth of knowledge and actionable steps to grow my copywriting business.❞

                                                                                                                      Peter W.

                                                                                                                      ❝His trainings are filled with practical tips and tricks that I never would have thought of on my own. Literally no one else is teaching this stuff.❞

                                                                                                                      Tracy Berkshire

                                                                                                                      ❝I thought I could figure it out on my own, but this has streamlined the learning process, saving me valuable time and effort.❞

                                                                                                                      Lauren Parker

                                                                                                                      ❝Since joining, I've noticed a significant increase in the number of clients and projects I am getting.❞

                                                                                                                      Erin P

                                                                                                                      ❝The knowledge and expertise in Copy Kings are unparalleled. It's a copywriter's dream come true!❞

                                                                                                                      Davis N.

                                                                                                                      ❝I was scared of enrolling in this program due to all the scammers out there but Jeremy is the real deal. I have been blown away by the results. I’ve already seen a significant increase in the number of clients I am generating. I recommend to any copywriter whose struggling with getting clients or looking to take their business to the next level. You won’t be disappointed!❞

                                                                                                                      Fiona Brown

                                                                                                                      ❝One of the most valuable benefits of joining has been the significant reduction in rejection I have experienced from prospects. He's taught me how to attract more qualified leads who are already interested in my services. This has resulted in waaaay less rejections and more successful conversions.❞

                                                                                                                      Peyton P.

                                                                                                                      ❝Before joining, I was constantly struggling to generate leads and get work, which left me feeling burnt out and extremely stressed. This has helped me achieve a better work-life balance and reduce burnout while still growing my business.❞

                                                                                                                      Rebecca Anderson

                                                                                                                      ❝I am now more confident than ever in my writing ability! I am super confident I will succeed!❞

                                                                                                                      Sara Ortiz

                                                                                                                      ❝This program turned me from a novice into a copywriting expert. I'm amazed!❞

                                                                                                                      Mike Vega

                                                                                                                      ❝This has really given me an unfair advantage over my competition! The expert advice has given me the power to stand out in a VERY crowded market.❞

                                                                                                                      Jake Upton

                                                                                                                      ❝Before Copy Kings, I often felt intimidated by my competition and feared losing out on potential clients. However, Jermey has taught me how to differentiate myself from other writers and leverage my unique strengths to attract more business. I now feel much more confident in my copywriting ability. I am excited to see the results in the upcoming months.❞

                                                                                                                      William Foster

                                                                                                                      ❝I used to struggle with crippling imposter syndrome and fear of rejection, which held me back from pursuing really going all in with copywriting and growing my business. However, this membership has shot me with confidence. I no longer have imposter syndrome with my writing and feel confident in building a more successful business and a much more fulfilling career.❞

                                                                                                                      Taylor Bradberry

                                                                                                                      ❝The step-by-step guidance and mentorship are what every aspiring copywriter needs.❞

                                                                                                                      Jason Kim

                                                                                                                      ❝This membership has had a TREMENDOUS impact on the quality of my clients and my overall business. Before joining Copy Kings, I often found myself working with difficult clients who did not respect my time or expertise. But jeremy has shown me how to attract higher-quality clients who are more likely to value my services and treat me with respect. As a result, I now work with AMAZING clients who are a better fit for my business and who are more likely to refer me to others in their professional network.❞

                                                                                                                      Nick Smith

                                                                                                                      ❝Completely transformed the way I write copy! I no longer feel stuck. I know exactly what to say and how to say it. It's like magic!❞

                                                                                                                      Heather Mackenzie

                                                                                                                      ❝I'm in awe of the results I've achieved with the help of this membership.❞

                                                                                                                      Ken Burke

                                                                                                                      ❝I can confidently say this has been one of the best investments I've made in my copywriting career.❞

                                                                                                                      Nicole Orlando

                                                                                                                      ❝If you're serious about a copywriting career, this program is your launchpad to success!❞

                                                                                                                      Brett T.

                                                                                                                      ❝I used to struggle with writer's block, but not anymore. Like seriously, it's gone! Jeremy has unlocked my true copywriting potential!❞

                                                                                                                      Brooke White

                                                                                                                      ❝Prior to joining, I was extremely burnt out and lost my fire. I struggled to generate leads and find success as a freelancer. But not anymore! I now enjoy my career again, feel very passionate and am excited about the opportunities that lie ahead.❞

                                                                                                                      Yvette Rodriguez

                                                                                                                      ❝I used to struggle HARD at building strong relationships with my clients because it was hard for me to connect with them on a deeper level and understand their needs and concerns. Since joining Copy Kings, I’ve been able to build stronger, more meaningful relationships with my clients, and I feel great about helping them achieve their business goals.❞

                                                                                                                      Giannas P.

                                                                                                                      ❝My income has doubled since joining. I can't thank Jeremy enough!❞

                                                                                                                      Rachel Garret

                                                                                                                      ❝From raw beginner to copy GOD, this program caters to all levels. It's an all-in-one copywriting solution.❞

                                                                                                                      Olivia Smith

                                                                                                                      ❝I’ve taken on over 12 HIGH QUALITY clients since joining, resulting in a 50% increase in income compared to last year. These numbers are a testament to the effectiveness of this membership.❞

                                                                                                                      Bobby C.

                                                                                                                      GET PAID LIKE A KING TO WRITE FOR BRANDS YOU LOVE - TODAY!

                                                                                                                      The "King of Copy" is Giving Away Tips for Becoming a Top Paid Copywriter Right Now

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