Did you know?

Writing is only a SMALL chunk of your job.

Smart copywriters have come up with a proven formula for copywriting success:

It goes something like this…

40% of your success has to do with the market (WHO you are writing to).

Another 40% is the offer (what you are selling and HOW you are selling it).

And only a whopping 20% of your success has to do with the actual writing.

Today, I’m going to cover the offer.

One of your biggest tasks as a copywriter is to create irresistible offers.

What is an irresistible offer?

How do you create an irresistible offer?

Patience, my young Jedi.

JK.

I’m going to cover all that yummy stuffing right now…

 

What is An Irresistible Offer?

Before we jump into “how to create irresistible offers”, let's understand what makes an offer truly irresistible.

An irresistible offer is like the irresistible aroma of freshly baked cookies – it draws people in.

It's not just about a flashy discount or a freebie; it's a proposition that addresses the core needs and desires of your target audience.

This is important…

Creating irresistible offers STARTS with your target audience.

What’s “irresistible” varies per person.

YOU must find out what your target audience wants MOST, right now, and offer it to them in the most attractive way.

Imagine your offer as the perfect solution to a specific nasty problem they've been grappling with or a golden key to unlock the doors to a new fantasy life they’ve been dreaming of.

The secret sauce lies in creating an emotional connection.

Understand your audience deeply – their pain points, aspirations, and what keeps them up at night.

Craft your offer to be the answer they've been searching for.

It's not just about selling a product; it's about selling a solution, an experience, a transformation.

When your compelling offer resonates with their hearts and minds, that's when it becomes truly irresistible.

 

How to Create Irresistible Offers?

Creating irresistible offers is an art that requires a paintbrush of empathy and a canvas of understanding.

Start by identifying your audience's pain points and desires.

Be a fly on the wall in relevant online groups & forums (like Reddit), engage in conversations, and immerse yourself in their world.

Once you've gathered enough insights, tailor your offer to be the shining knight, addressing their challenges or granting their wishes.

Also…

Clarity is key.

Your audience shouldn't have to decipher complex language or navigate confusing terms.

Clearly articulate the benefits of your offer, emphasizing how it makes their lives better.

Use straightforward language, and focus on the value your product or service brings.

Remember, a compelling offer might be irresistible, but if your audience doesn't understand it, its magic vanishes.

 

10 Psychological Triggers Behind Creating an Irresistible Offer

Crafting an irresistible offer requires a nuanced understanding of the psychological triggers that drive human behavior.

Let's explore these triggers in detail.

After you understand them, plug them into the 10 proven irresistible offer templates below (next section).

1. Understanding Your Audience's Desires

Knowing your audience goes beyond demographics; it involves understanding their deepest desires and aspirations.

Conduct thorough market research, study your copy brief, talk to your target audience, and analyze customer feedback to uncover what truly resonates with them.

Align your offer with these insights, positioning it as the answer to their specific needs.

When your audience feels understood, your offer becomes not just a transaction, but a solution tailored to enhance their lives from someone who “gets them” and was once in their shoes.

 

2. Creating a Sense of Urgency

The fear of missing out (FOMO) is a potent psychological motivator.

Utilize limited-time offers, countdowns, and scarcity language to create a sense of urgency.

Communicate that this offer is exclusive and available for a limited time.

When customers feel the pressure of time ticking away, they are more likely to overcome indecision and make a quick, decisive action.

 

3. Building Trust with Transparency

Trust is the cornerstone of any successful offer.

Be transparent about the terms and conditions of your offer, whether it's a money-back guarantee, trial period, or exclusive access.

Clear communication builds trust, and when customers trust that you have their best interests at heart, they are more inclined to engage with your offer without hesitations.

 

4. Leveraging Social Proof

Humans are inherently social beings, and we often seek validation from others.

Incorporate social proof into your offer through customer testimonials, reviews, or case studies.

Showcase real-life experiences to demonstrate that others have not only benefited from your product or service but also actively endorse it.

The influence of peer validation is a powerful force that can sway potential customers in your favor.

 

5. Appealing to Emotions

Emotions play a pivotal role in decision-making.

Craft your offer to evoke specific emotions aligned with your brand and product.

Whether it's joy, excitement, or relief, connect with your audience on a visceral level.

Share stories that resonate emotionally, making your offer more memorable and creating a lasting impact on your audience's decision-making process.

 

6. Instigating Reciprocity

Reciprocity is a fundamental principle that underlies human interactions.

Offer something of value upfront, whether it's a free resource, exclusive content, or a small gift.

By providing a gesture of goodwill, you activate the principle of reciprocity, encouraging customers to reciprocate by engaging with your offer, be it through a purchase or another positive action.

 

7. Creating a Sense of Exclusivity

Humans have a natural inclination towards exclusivity.

Whether it's early access to new products, VIP perks, or limited edition offerings, make your audience feel like they are part of an exclusive club.

This sense of exclusivity taps into the desire to be associated with something unique and elite, making your offer more appealing.

 

8. Harnessing the Power of Storytelling

Narratives have a profound impact on human psychology.

Create a compelling story around your offer – share real-life experiences of how your product or service has positively impacted individuals.

Storytelling creates an emotional connection, allowing your audience to visualize the benefits of your offer in their own lives.

The more relatable and compelling your story, the more persuasive your offer becomes.

 

9. Simplifying Decision-Making

The paradox of choice can overwhelm consumers, leading to decision fatigue.

Simplify the decision-making process by presenting your offer in a clear and straightforward manner.

Guide customers through each step, from understanding the offer to completing the purchase.

Clarity and simplicity not only enhance the customer experience but also make it easy for them to say "yes" without hesitation.

 

10. Stimulating Curiosity

Humans are naturally curious beings, and tapping into that curiosity can be a potent psychological trigger.

Create a sense of intrigue around your offer.

Use compelling language and storytelling to spark curiosity, leaving your audience eager to explore and uncover what your offer holds.

By stimulating curiosity, you effectively capture attention, encourage engagement and create a desire to learn more, making your offer all the more compelling.

By strategically incorporating these psychological triggers into your copywriting, you not only make your offers more enticing but also tap into the deep-seated motivations that drive your audience to take action.

 

10 Irresistible Offers to Use in Your Copywriting to Boost Sales TODAY (Irresistible Offer Examples Included)

These are 10 proven irresistible offer “formulas” to use when crafting offers.

They have worked since the dawn of selling goods and services.

Use the psychological triggers we talked about above when writing these offers to make them truly “irresistible.”

#1) Limited-Time Discounts

Create a sense of urgency by offering time-sensitive discounts that prompt customers to act swiftly.

For instance:

"Unlock a 24-hour exclusive discount: 20% off your entire order with code FLASH20!"

This limited-time offer not only attracts attention but also compels customers to make a purchase to secure the discounted price.

Clearly communicate the urgency to drive immediate action.

 

#2) Bundle Deals

Bundles provide an excellent way to maximize value for customers and increase the average transaction value.

Consider offering product bundles like:

"Upgrade your home office with our Essential Bundle – desk, chair, and lamp for 30% off the total price!"

By combining related items, you enhance the customer's experience and incentivize them to buy more while enjoying significant savings.

 

#3) Free Trials or Samples

Allow customers to experience the quality and benefits of your product with free trials or samples.

For example:

"Experience the magic of our skincare line with a 7-day free trial kit – just cover shipping!"

This risk-free offer lets potential customers try before they commit, building trust and confidence in your product.

Ensure your free trial clearly showcases the value to encourage conversion.

 

#4) Money-Back Guarantee

Eliminate the perceived risk for customers by offering a no-questions-asked money-back guarantee.

"Love your purchase or get your money back within 30 days – satisfaction guaranteed!"

This assurance comforts customers because their satisfaction is your priority, easing any hesitations they may have.

A clear & specific money-back guarantee can instill confidence, making customers more likely to make a purchase.

 

#5) Exclusive Early Access

Rewarding loyalty with exclusive early access can promote a sense of belonging among your customers.

Example:

"As a valued member, enjoy VIP access to our newest collection 48 hours before it's available to the public!"

This exclusivity not only makes customers feel special but also creates a sense of urgency as they get a sneak peek at the latest offerings.

Make sure to communicate the exclusivity clearly to drive engagement.

 

#6) Scarcity Offers

Creating a sense of scarcity taps into the fear of missing out (FOMO) and can be a powerful motivator.

Limit the availability of your product or offer to make it more enticing.

For instance:

"Only 50 units left at this special price!" or "Exclusive access for the first 100 customers."

By highlighting scarcity, you create urgency and drive customers to act NOW, securing a deal they perceive as unique and valuable.

 

#7) Buy One, Get One (BOGO) Deals

The classic BOGO deal is a tried-and-true method to increase sales.

It provides immediate value to the customer and encourages larger purchases.

For example:

"Buy one pair of shoes, get the second pair free!"

"Purchase a month's supply, and get another month absolutely free!"

This compelling offer sweetens the deal for your customer and helps you sell more products.

 

#8) Flash Sales

Flash sales are short, high-energy promotions that generate excitement.

Create a limited-time window with a substantial discount, like:

“Hurry! Flash sale on tech gadgets – prices slashed until midnight!"

The urgency and spontaneity of flash sales can trigger impulsive buying behavior, making it a fantastic strategy to boost sales rapidly.

 

#9) Loyalty Programs

Rewarding customer loyalty is a win-win.

Implement a tiered loyalty program offering perks like exclusive discounts, early access to sales, or even freebies.

For example:

"Join our loyalty program and enjoy 10% off your first purchase, plus accumulating points for future rewards!"

Such programs create a sense of appreciation AND keep customers coming back for more.

 

#10) Mystery Boxes or Bundles

People love surprises.

Mystery boxes or bundles play into that sense of excitement.

Offer a mystery product or bundle at a discounted rate.

Example:

"Grab our Mystery Beauty Box – $100 worth of products for only $50!"

The intrigue surrounding the unknown contents can drive curious customers to make a purchase, eager to discover the hidden treasures within.

Incorporating these irresistible offers into your copywriting arsenal can make your campaigns more compelling and drive immediate results.

Experiment with different offers to see which resonates best with your audience and watch your sales soar!

 

Conclusion

Did that answer your spicy questions about “how to create irresistible offers?”

If not, I can’t help you bucko.

However, if you want daily tips to launch your copywriting career and break 6 figures in record time, enter your email below:

 

 

 

So, you want to improve your copywriting skills, huh?

Well, my friend, you are in luck.

Because I’m about to reveal 8 ways to quickly improve your copywriting skills.

After you read this guide, and APPLY the 8 tips to your writing, you will notice instant results.

But, before we get into the sexy stuff, it’s important to know which skills are most important to your success.

 

What are the Core Copywriting Skills You Must Pick Up?

 

A few months ago, I wrote a blog post titled – 5 Copywriting Skills Every Copywriter Must Have in 2024 (How to Build Them FAST).

I STRONGLY recommend reading this entire post.

However, here is a quick recap of the 5 core skills every copywriter must have to experience even an inkling of success in this field.

“How to get better at copywriting?” becomes much clearer after you pick up these core skills.

1. Storytelling

Telling stories is one of the easiest and most efficient ways to write persuasive copy that sells.

Stories cover all the bases of persuasive copy - solves problems, paints vision, informs, entertains, taps into emotions and all that jazz.

 

2. Clarity

Good copywriting is simple, clear and easy to understand (at a glance).

Use short sentences, short words and short paragraphs… everyday, conversational language… and write at a 5^th grade level.

 

3. Grab Attention

If you don’t grab your reader’s attention, they will never read a word you write.

This is the job of your headline (subject line for emails).

Every headline you write MUST call out your target audience and pull them into your body copy.

 

4. Turning Features to Benefits

One of the main copywriting skills is to turn dull features into desirable benefits.

Benefits are what the features of your product will DO for the reader.

Your readers only care about themselves.

And, they will only read your copy (and buy from you) if they WANT to.

So, to get them to want to buy from you, make sure you lace your copy with loads of juicy benefits.

 

5. Persuasive Call to Actions

You can have the best writing on the planet, but if you don’t tell your readers EXACTLY what to do next (buy), they won’t buy from you.

To get readers to buy from you, give them clear, step-by-step instructions on what to do.

To learn how to write persuasive CTAs go here:

The Ultimate CTA Copywriting Guide for Copywriters Who Want to Boost Sales

Alrighty, now that we’ve covered the 5 core skills every copywriter must master, let’s get to the good stuff…

 

8 Tips to Quickly Improve Your Copywriting Skills

These tips are quick and straight to the point.

They are designed to be plugged into your writing TODAY and experience quick wins.

Let’s get to it…

1. Your First Sentence

Your headline is the most important mechanical aspect of your copy.

The 2^nd most important?

Your first sentence.

Believe it or not, it shares the same goal as your headline…

To get readers to read your next sentence.

One of the best ways to achieve this is to make your first sentence SUPER SHORT.

Often, I’ll start emails, ads, landing pages with just a few words.

Why?

Because this makes it almost easier to keep reading than to stop.

Here are a few real examples:

“I lied”

“Woah”

“You won’t believe what happened to me”

“This is crazy”

Not only is this one of the best ways to get readers into your body copy, but it’s probably the easiest.

And let’s face it, your first sentence can be daunting.

However, if you apply this tip, you’ll be cranking out first sentences like a wizard.

Another tip:

Use power words that stir up emotion and create vision.

Try this out the next time you write.

 

2. Start With a Problem

In Sean D’Souza’s book – Brain Audit – he explained how problems grab our attention with much more force than solutions.

In fact, he recommends starting your copy with the main problem your audience is experiencing.

The ONE HUMONGOUS PROBLEM they are experiencing related to what your offer solves.

You can achieve this by applying the PAS copywriting formula.

This formula stands for:

Pain

Agitate

Solution

Here’s how to effortlessly start with a BIG problem your readers are facing and push them through your copy to your CTA.

Pain:

What’s the BIGGEST problem your target audience is currently facing?

Only write about ONE specific problem.

Agitate:

How does this problem make them FEEL?
What emotions do they experience related to this problem?

Write down the emotional experience they’re going through when they are experiencing this nasty problem.

Tap into their pain, guilt, stress, greed, fear… every negative emotion they’re experiencing.

The goal is to make their problem larger than life, worse than death.

Get them stomping around with fists in the air, shouting - “This has got to stop! I’ve got to do something about this RIGHT NOW!”

Then, tie in your...

Solution

Make it clear WHY your product is the best solution for their specific problem.

But the key is to start with a big problem.

If you do, you will grab attention with hulk force and make it almost impossible to ignore your message.

 

3. Create a Copywriting Ritual

Whenever I write, I’ve always got the same mug (Boston Celtics) right by my side.

This is not random.

It helps me write with zero resistance.

I learned this nifty productivity trick from the legendary Eugene Schwartz.

During a speech at Rodale Press (billion dollar publishing company), Eugene laid out his writing process.

One of the things he’d do before writing is drink coffee from the same mug at his desk.

Also, he had a few other lil habits he’d do before writing.

Believe it or not, this helped him write faster and get into a flow state.  

Why?

It’s a productivity hack used by Buddhist monks.

Essentially, you create a “ritual” before you work (like a nighttime routine before getting into bed).

This alerts your mind that it’s time to get down to bidniz.

After you form this ritual, you will be effortlessly writing money-oozing copy, much faster, because you’ll be in a flow state.

Form this copywriting ritual by doing a few things before you write.

Create a habit out of it.

Once you do, you will find it much easier to get into “game mode” and bang out irresistible copy.

 

4. Tell More = Sell More

Have you heard this old sales adage?

“The more you tell, the more you sell” 

There’s a lot of truth behind this.

After all, the most successful ads are all VERY long - stuffed to the brim with pages of juicy sales copy.

Why?

The more specific details you give about your features, benefits, stories, offers… the more believable and persuasive they are.

Specificity also works like gangbusters for headlines.

One of my favorite ways to grab attention is to use numbers.

When you rattle off a specific number of tips, mistakes to avoid or steps to take, you’ll boost readership to the moon.

Bottom line:

If you want to sell more products & services, add specific details to everything you write.

 

5. The 2 Words that Made McDonald’s McRib Sandwich a Huge Success

The McRib, a truly disgusting "sandwich."

I tried it once when I was a kid and almost vomited. 

Despite how bad the fake ribs taste, it’s one of McDonald's most famous items.

But it wasn’t always…

Back when it came out, it flopped like a seal.

Nobody bought it.

But then, McDonald’s marketing team did something genius.

They took it off the menu.

And…

Brought it back later for a limited time.

The result?

Millions upon millions of McRib’s purchased around the globe.

Other fast-food restaurants picked up on this marketing strategy and profited like pigs from it too.

(I’m still pissed Taco Bell took volcano tacos off their menu. I always swarm my local Bell whenever they bring it back… for a limited time)

Why does this work so well?

Two words…

Exclusivity & urgency.

Exclusivity - we want what we can’t have.

Urgency – when there is a limited number of something we want, we will get off our lazy beehives and whip out our wallets.

Exclusivity and urgency are 2 powerful selling tools you should use often when writing for clients.

 

6. The Dog Treat Method for Exploding Sales

Want to instantly boost sales through your writing?

I’m going to reveal one of the simplest ways.

I discovered this secret weapon while listening to an interview between Ben Settle and Doug D’anna.

Doug told Ben how copywriters make selling WAAAY too complicated.

Proof:

Imagine…

You’re at your friend’s house.

He has a Golden Retriever named Bubbles.

Your friend will give you $100 if you can get Bubbles to run over to you, instead of him.

How would you achieve this?

Easy!

Hold up a yummy treat.

Believe it or not, this simple concept applies to selling to hoomans too.

The treat? 

Find out what your target audience wants most.

Then, simply mention it throughout your copy.

Emphasize all the benefits, how easy it is to obtain, how they must act fast before it’s gone, and all that good stuff (copywriting 101).

 

7. What to do When You Don’t Know What to Write About

Let me clear the air…

You should NEVER walk into your first draft blind.

You want to spend a lot of time on research.

Research your client’s brand, competition, products, target audience (most important) and all that rock n roll BEFORE writing.

But let’s say you did all that and you’re still staring at an empty screen.

Here’s what I do…

I write.

I keep writing.

And I don’t stop until I’m done with my first draft.

I don’t care how bad it is.

Usually, it’s unreadable gibberish filled with spelling errors, run-on sentences and long-winded words.

But that’s okay.

Your first draft is supposed to look like this.

I made my life 10x harder by breaking this cardinal rule.

I used to edit my first draft, line-by-line, while writing.

This made it soooo hard to even write a 200-word email.

But after I discovered the truth about first drafts (by studying the top copywriters), I learned that the first draft is all about letting everything out of your system.

Just get it onto paper.

Then, you can edit it into a masterpiece.

But no one will read your masterpiece if you don’t have clients to write for.

 

8. How to Bond with Your Readers

Did you know that people like reading from people…. NOT faceless corporations??

Seems obvious.

However, MOOOST ads, websites, blogs and social media content read like a boring robot who is trying to prove they are hooman.

Look:

Your copy should read like a friend is talking to you.

There’s a gang of benefits to picking up this writing “style.”

Perhaps the biggest being…

It helps you bond with your readers.

And the more you bond with readers, the more likely they’ll read every word you write and take you up on your offers.

While we're on the subject...

One of my favorite ways to bond with readers is to add personal comments throughout my copy.

I learned this magic trick from Gary Halbert.

He wrote about it in The Boron Letters (one of my favorite copywriting books. MUST-READ for beginners).

It’s really easy to do….

In the middle of your text, add parenthesis - (like this).

Inside these parentheses, add a personal comment.

This can be insight, something on your mind, further explanation, tips, whatever.

Why does this strengthen the bond?

It lets your readers know that there is a warm body behind the words.

Plus, it breaks up your copy and adds eye relief.

Try it out the next time you write.

 

Conclusion

There ya go, my salty amigo.

Use these 8 tips to quickly improve your copywriting skills.

Want daily copywriting tips to get better at copywriting? Enter your email below:

 

 

The great Dan Kennedy explained how there are only 2 key factors to business success:

Half math.

Half buyer psychology.

Freelance copywriters don’t have to worry much about the math part. Because this has to do with testing and data (which is handled on the client side).

However, to sell effectively, you have to be a wizard at understanding human psychology and tapping into your target audience’s emotions.

In this guide…

You’ll pick up 12 powerful copywriting psychology tips to effortlessly grab your readers’ attention, pique their interest and motivate them to buy from you – ASAP.

Strap in, this is going to be a fun ride…

 

What Are Copywriting Psychological triggers?

First, before we get to the sexy stuff, let’s cover what copywriting psychological triggers are.

It’s simple.

They are proven copywriting tactics that evoke emotions and gently force your readers to respond to your writing.

Copywriting is salesmanship in print.

And since the dawn of (wo)man, salespeople have discovered ways to sell by tapping into their buyer’s psychology and emotions.

You must do this in order to sell.

Because people do not buy based on logic alone.

First, you must tap into your readers’ emotions (their psychology), then and only then, should you talk about your product and all its features and benefits.

When you tap into the psychology of copywriting, you become unstoppable.

 

12 Psychology of Copywriting Tips to Instantly Boost Sales

Copywriting Psychology Tip #1: Contrast

Imagine…

You’re watching a Red Sox game on TV.

They’re playing the Baltimore Oriels.

The camera focuses on the crowd.

99% of the fans are wearing blue and red shirts (Red Sox colors).

However, one family is wearing black and orange shirts (Oriels colors).

Which people in this crowd stood out to you?

Obviously, the few people who are wearing different colors from the rest.

It all has to do with contrast.

What’s contrasting reaches out and pulls our eyeballs in.

It naturally grabs our attention.

This is deeply rooted in our psychology.

It goes waaaay back to when humans were rooming the jungle in leaf cloths.

When we saw something contrasting in our surroundings, it instantly grabbed our attention.

We shot into survival mode.

For good reason, because it could be a scary predator looking to eat us.

YOU can use this psychological trigger to your advantage.

Here’s how…

Add two contrasting things in your headlines.

Like this…

“How an ugly nerd won over the hottest girl in school”

“How I lost 500 pounds while eating nothing but chips”

You get the point.

Try it out the next time you write a headline and stuff your copy with contrasting ideas, words, phrases and so on.

 

Copywriting Psychology Tip #2: “If…Then”

Gary Bencivenga is widely considered to be the greatest living copywriter of all time.

He’s sold billions (with a B) worth of products and services through his writing.

Anyway, when Gary retired, he published an online newsletter (Ezine) called “Bencinvenga Bullets.”

In it, he revealed one of his best-kept secrets for beating competition.

PROOF.

He realized, through testing, that the best ads were all VERY believable.

They did not have the usual hype claims that plague the web from influencers and “gurus.”

Gary strived to make everything he wrote believable.

One of the ways he did this was by adding a sneaky psychological trigger.

Two words…

“If… Then.”

He discovered that if you sandwich your claims around the words “if… then” you instantly bypass readers’ natural skepticism.

More specifically:

Add simple instructions that are easy to complete to gain the desired result.

Example:

“If you have 10 minutes per day, I can show you how to build 6-pack abs this month”

It’s very easy to do and will launch your results to the moon.

 

Copywriting Psychology Tip #3: Scarcity

We are all lazy by nature.

We will wait until the last minute to buy something, EVEN if we desperately want it.

However, to push your readers over the buyer fence, you must tap into their psychology.

One of the best ways to boost sales is to use scarcity.

You can do this many ways…

Limited number of products available.

Time-sensitive discount that expires in X days.

Exclusive access to special bonuses only available to the next 500 buyers.

And so on.

When you add scarcity to your call to action, you wake up your reader and put some pressure on them.

Nobody likes to miss out on something they want.

So, if you’ve done a complete selling job and your readers want what you have, you can greatly increase sales by adding scarcity to push them over the edge.

 

Copywriting Psychology Tip #4: Social Proof

People are naturally inclined to trust the opinions and experiences of their peers.

Social proof, in the form of testimonials, reviews, and case studies, serves as a powerful psychological trigger that can sway potential customers towards making a purchase.

By showcasing positive feedback from satisfied customers, you provide tangible evidence of your product's value and reliability.

Encourage customers to share their experiences and highlight specific benefits they've gained from your product.

Incorporate these testimonials strategically in your copy, demonstrating that others have not only purchased your product but have also benefited from it.

Additionally, displaying the number of satisfied customers or highlighting the popularity of your product can further solidify the social proof, instilling confidence in prospective buyers.

 

Copywriting Psychology Tip #5: Reciprocity

Reciprocity is a fundamental aspect of human interaction.

When someone receives something valuable, there is an innate inclination to reciprocate.

In the realm of copywriting, leveraging reciprocity involves offering potential customers something of value upfront.

This could be a free trial, exclusive content, or a limited-time discount.

By providing a taste of what your product or service can offer, you create a sense of obligation for your reader to reciprocate.

This reciprocity often takes the form of making a purchase or taking the desired action.

Clearly communicate the value of what you're offering and emphasize that it is a gift, fostering a positive connection with your audience and increasing the likelihood of conversion.

 

Copywriting Psychology Tip #6: Authority

Establishing authority is a psychological trigger that hinges on building trust and credibility.

Consumers are more likely to make a purchase if they believe they are dealing with an expert or a reputable source.

In your copy, emphasize your brand's expertise, industry knowledge, or any relevant certifications.

Another effective way to leverage authority is by incorporating endorsements from recognized experts or influencers in your field.

By aligning your product or service with respected figures, you tap into the authority bias, influencing potential customers to trust your offerings based on the perceived expertise of others.

Use language that reinforces your credibility and positions your brand as a reliable source within your industry.

 

Copywriting Psychology Tip #7: Emotional Appeal

Human decisions are ALWAYS driven by emotions, making emotional appeal a potent psychological trigger in copywriting.

Connect with your audience on a deeper level by tapping into their emotions—whether it's joy, fear, nostalgia, or desire.

Craft a narrative that resonates with your target audience's emotions, making your product or service more relatable and memorable.

Tell stories that evoke the desired emotional response and showcase how your offering can positively impact the lives of your customers.

By creating an emotional connection, you not only capture attention but also make a lasting impression, increasing the likelihood of conversion.

Keep in mind the emotional triggers that align with your brand and resonate with your specific audience to maximize the impact of this psychological copywriting strategy.

 

Copywriting Psychology Tip #8: Curiosity

Curiosity is a fundamental aspect of human nature that can be harnessed in copywriting to engage and captivate your audience.

By strategically introducing intriguing elements without revealing all the details, you can stimulate curiosity and prompt potential customers to explore deeper into your product or service.

Craft your copy in a way that leaves room for curiosity, sparking questions and a desire for more information.

Tease the audience with a glimpse of what your offering entails, making it clear that there is more to discover.

Whether through compelling headlines, intriguing product descriptions, or mysterious visuals, encourage your audience to take the next step and explore further, ultimately leading them towards a conversion.

 

Copywriting Psychology Tip #9: Benefits Over Features

While product features are essential, emphasizing the benefits they bring to the customer is a psychological trigger that can significantly impact purchasing decisions.

Consumers are drawn to solutions that address their needs and improve their lives.

In your copy, focus on how your product or service solves specific problems or fulfills desires rather than just listing technical specifications.

Highlight the transformative effects or positive outcomes that users can expect.

Clearly communicate how your offering adds value to their lives, making it a compelling choice.

By showcasing the direct impact on the customer's well-being, you create a more persuasive and customer-centric narrative that resonates with your target audience.

 

Copywriting Psychology Tip #10: Consistency

The principle of consistency revolves around the idea that individuals are more likely to take larger actions if they've committed to smaller, related actions first.

In your copy, encourage potential customers to make initial commitments that align with your product or brand.

This could include signing up for a newsletter, participating in a survey, or trying a free version of your product.

Once individuals commit to these smaller actions, they are more likely to follow through with larger commitments, such as making a purchase.

Establishing consistency builds a connection between your audience and your brand, making them more receptive to further engagement and conversion opportunities.

 

Copywriting Psychology Tip #11: Anchoring

Anchoring is a psychological trigger that involves presenting a higher-priced option before revealing lower-priced alternatives.

By doing so, you anchor the perceived value of your product or service, making subsequent, lower-priced options seem more reasonable and attractive.

In your copy, strategically introduce the premium or higher-priced version of your offering first.

Highlight its unique features and benefits.

When presenting lower-priced alternatives, emphasize the value they provide in comparison to the higher-priced option.

This anchoring effect can positively influence the perception of value, nudging potential customers towards making a purchase.

 

Copywriting Psychology Tip #12: Loss Aversion

The concept of loss aversion taps into people's tendency to prefer avoiding losses over acquiring equivalent gains.

In your copy, emphasize what customers stand to lose by not taking action.

This could involve highlighting missed opportunities, exclusive deals, or limited-time offers that add a sense of urgency and importance to the decision-making process.

Clearly articulate the negative consequences of inaction, emphasizing how your product or service can prevent these losses.

By framing the decision in terms of what they could miss out on, you create a compelling motivator for potential customers to act promptly and secure the benefits your offering provides.

As you integrate these psychological triggers into your copywriting strategy, remember that understanding your target audience is crucial.

Test and refine your approach based on their preferences, behaviors, and feedback to optimize the effectiveness of these triggers in driving sales and conversions.

 

Conclusion

You now have 12 powerful copywriting psychological triggers to use in your writing.

Take em out for a test drive.

You’ll be shocked at the results.

Want daily copywriting tips to help you rise above your competition? Enter your email below:

 

 

This may sound like a ho’ bunch of greasy baloney…

But…

In my 4 years of writing copy….

I’ve NEVER experienced writer’s block.

Not even when writing my FIRST project.

Or second.

Or hundredth.

How is this possible?

It’s actually REALLY simple.

And once you understand this, you too will NEVER stare at a blank screen again.

Which can be really tempting when writing new assignments or crafting outreach messages to potential clients.

In this blog post…

You’ll discover what writer’s block is, why you are being tormented by this monster, how to overcome writer’s block – in 5 minutes or less, and 5 quick tips for writing faster, with ZERO resistance.

 

What is Writer’s Block?

 

You sit down to write.

But instead of writing…

You stare at a blank screen (who writes by hands these days?)

You try hard to “create”, but words are not coming out of your brain.

The few words that you can muster are absolute trash.

So, you delete them.

And start from scratch again

This frustrating process repeats for hours.

This, my friend, is writer’s block.

And it’s a nasty monster that haunts many beginner copywriters.

However, I’ve got some wondiferous news to share with you.

Writer’s block is NOT a rare disorder amongst writers.

The truth is…

Writer’s block is NOT REAL.

Yes, you may be at a loss for words, but it has nothing to do with this elusive “writer’s block.”

Hop to the next section and I’ll reveal the TRUTH about what you’re experiencing…

 

The TRUTH about Writer’s Block

I’m lucky.

Before I wrote a single piece of copy for clients, I spent 3 months on my copywriting education.

I read dozens of classic direct response copywriting books, studied successful ads written by top copywriters and dabbled in a few copywriting exercises.

I picked up something VERY VALUABLE from studying the great copywriters.

I discovered the truth about writer’s block.

You see, top copywriters all realize that writer’s block is a mirage.

They do NOT experience it.

When they sit down to write, they write.

They do not stare at an empty notepad or screen.

Because of their wisdom, I too have never experienced writer’s block.

Here’s why…

 

How to Overcome Writer’s Block TODAY

It all has to do with what you do BEFORE you sit down to write.

It has to do with RESEARCH.

Believe it or not, writing is a VERY small slice of your job.

Your REAL job is to be a stellar researcher.

To uncover the hidden benefits of your client’s product, to find out what their customer’s biggest problems, pains & frustrations are, the company’s unique selling proposition (USP), positioning and all that yummy stuff.

Then…

After you dig up enough gold and study it (over and over again), you’ll be ready to write.

And when you ARE ready to write, after doing all this “prep” work, the words will flow right out of your brain, onto your computer screen – EFFORTLESSLY.

You won’t think.

You’ll just WRITE.

And if the words do not flow right off your tongue, you haven’t done enough research.

Legendary copywriter, Eugene Schwartz, said it best…

During a speech he gave at Rodale Press, Eugene explained the secret for eliminating writer’s block.

The secret?

You do NOT write copy.

You simply assemble it.

Your job as a copywriter is to take already existing claims, features, benefits, stories, desires, fears, insecurities… and assemble them in an organized way that is most persuasive and interesting to your readers.

The next time you take on a copywriting assignment, spend 80% of your time on research.

Don’t know how to research?

See this blog post: Your Ultimate Guide to Copywriting Research (Step-by-Step Process + 5 Best Techniques)

 

5 Quick Tips to Write Faster Without Ever Getting Stuck

Now that you know the truth about writer’s block, and how to overcome writer’s block, you are free from this anxiety-provoking monster.

However, because I’m a nice guy, I’m going to help you even more.

Here are 5 tips to write faster, with less resistance:

1. Talk Write, Write Talk

I learned this trick from the great Matt Furey.

It’s very easy to do and it will double your writing speed the moment you do it.

Here we go…

The next time you sit down to write, talk out loud as you type.

Why does this help you write faster?

Because you are a natural talker.

BUT…

You are NOT a natural writer.

Often, copywriters make their job 2x harder by slapping on their “writer’s hat” and trying to sound like a writer. Not only does this make it harder to write, but it also makes your writing unreadable gibberish.

You want your writing to read as if a friend is talking to you.

Write like you talk.

Plus, another benefit of this is, a BIG CHUNK of your editing job will be completely erased because talking while you type eliminates odd sentences, weird phrases and confusing mumbo jumbo.

 

2. Clear Your Noggin

If you want to write resistance-free you’ve got to remove all the junk from your mind that’s causing resistance.

Here’s what I do BEFORE I write:

• Meditate for 10 minutes
• Ride a stationary bike for 30 minutes
• Load up on fruits and vegetables
• Slurp down 2 big glasses of water
• Eat dark chocolate instead of coffee (gives me clear energy without jitters)
• And go outside for 10 minutes or so whenever it’s warm enough

Do whatever works best for you.

Then, make a daily habit of doing it BEFORE you write.

 

3. About Your First Draft…

For the love of dog, whatever you do, do NOT edit during your first draft.

After you’ve done enough research and are ready to write, do just that.

Write. Write. Write.

Keep writing.

Keep going.

Keep pushing.

Do not stop writing until you’re finished with your ENTIRE 1^st draft (headline to CTA).

The goal is to let all your emotions, thoughts and ideas flow out onto electronic paper.

If you edit during your first draft, you will jam up the creative process. It will take you a LOOOOONG to write.

This is another gem I’ve picked up by studying top copywriters.

They all write without editing during their first draft.

Listen good:

Kickass copywriting is not written in the first draft (or 2^nd, or 3^rd).

I learned this the hard way.

For a few months, I would write a sentence, and then edit it.

Then write another sentence, then stop. And go over it until it was sparkling clean.

This was AGONIZING.

It took me FOREVER to write even a 100-word email.

Don’t make this mistake.

 

4. The 33.33-Minute Productivity Hack

This is another copywriting trick I learned from Eugene Schwartz.

This productivity hack helps you write EXTREMELY FAST.

Whenever Eugene sat down to write, he set a 33.33-minute timer.

He wrote uninterrupted until his timer screamed at him.

Then, he stopped what he was doing and took a quick break.

He’d refill coffee, walk his dog, shave.

Then, after 10 minutes, he’d go back to writing for another 33.33 minutes.

He repeated this process until he was done with whatever he was writing.

Why does this work so well?

It all has to do with deadlines.

When you give yourself strict deadlines, you will write better copy, in less time, without getting stuck.

Understand this:

Work expands the time given.

So, if you want to write faster, set strict deadlines whenever writing for clients.

The next time you write, set a 33.33-minute timer.

Don’t you dare stop writing until the timer goes off.

By doing this…

You will crank out copy much faster than you currently are now.

 

5. You Deserve a Break

 

How does taking breaks help you write faster?

I’ll tell you…

A big chunk of writing copy has to do with coming up with big ideas.

The best way to come up with big ideas is to let your subconscious mind work its magic.

After you feed your subconscious mind with the info it needs (during the research phase), take a day off BEFORE writing.

Do something fun…

Play mini golf with some amigos, take a spicy date to your favorite restaurant, go for a relaxing drive… whatever tickles your boat.

Do ANYTHING besides work on this project.

Often, you will be hit by big ideas as you are having fun away from work.

When you do, WRITE THEM DOWN.

Plus…

Taking breaks also gives you a fresh pair of eyes when reviewing your copy during the editing process.

 

Conclusion

Eye-opening stuff, huh?

Now, it’s time to say goodbye to the writer’s block monster FOR GOOD.

If at any time in your copywriting career you feel stuck, at a loss for words, read this post again.

Read it, believe it and APPLY it.

If you do, overcoming writer’s block is easy peasy AND you will write faster, with ZERO resistance.

Want daily copywriting tips to help you boost your income? Enter your email below:

 

 

If you want to become a great copywriter, you have to learn from the best copywriters in the biz.

Copywriting podcasts are a great way to learn how to become a successful copywriter in 2024.

You will learn how to write, how to run your freelance business and much more.

In this post…

You’ll learn why copywriting podcasts are so valuable to your success and the 10 best copywriting podcasts to listen to in 2024 (and beyond).

 

Why You Should Listen to Copywriting Podcasts

 

Here are 5 main reasons why I like copywriting podcasts:

1. Learn the Business Side of Copywriting

Lots of copywriting books and courses teach the basics of how to write copy. However, most do NOT cover the business side. If you want to succeed as a freelance copywriter, you’ll have to run a successful freelance BUSINESS. You are a business owner. The 10 copywriting podcasts I share with you all cover the freelance business side, along with how to write copy that sells.

2. Learn Insider Secrets from the Pros

Another BIG benefit of listening to copywriting podcasts is that you’ll learn insider tips and secrets from copywriters who are succeeding now. Podcasters often go on rants about themselves, their journeys, their mindset, their unique way of writing and so on. All of this is very valuable to you because you get to peek inside the mind of a successful copywriter.

3. Improve Your skills on the Go

This is why I got into copywriting podcasts. Before copywriting, I worked office jobs and food delivery side hustles (Grubhub, Ubereats, etc.) I had a LOT of time to waste. But I didn’t waste it. Instead, I improved my copywriting knowledge at work, on my commute, while working out, really everywhere I went. This is the beauty of copywriting podcasts – you can learn on the go.

4. Discover Top Copywriters to Learn From

Listening to copywriting podcasts often opens the doors for new copywriters to tune into. Most copywriting podcasts interview guests – other copywriters who are on the same journey you are on. You will learn from their mistakes, their triumphs and golden nuggets from other copywriters in the industry.

5. Stay Ahead of the Curve

Copywriting podcasts also give you insider advice on industry trends. From tech trends to lead gen methods, you’ll stay ahead of your competition by learning what’s working right now.

 

The 10 Best Copywriting Podcasts to Listen to in 2024

 

1. Copyblogger FM

Copyblogger FM, hosted by the charismatic Sonia Simone, is a great copywriting podcast that covers copywriting and content marketing. From crafting compelling headlines to mastering the nuances of persuasive writing, Copyblogger FM serves as a virtual mentor for aspiring copywriters.

Why I Like Copyblogger FM

The podcast's uniqueness lies in its actionable advice and practical approach. Each episode is a treasure trove of tips that you can implement immediately. It's like having a seasoned copywriting coach guide you through the intricacies of this exciting career.

 

2. The Copywriter Club Podcast

Kira Hug and Rob Marsh, the energetic duo behind The Copywriter Club Podcast, bring you in-depth interviews with successful copywriters. This podcast is a goldmine for real-world stories and practical advice, offering a glimpse into the journeys of those who are crushing it as 6 figure copywriters, right now.

Why I Like The Copywriter Club Podcast

This copywriting podcast has a very conversational style and relatable content. It's like sitting down for a coffee chat with industry experts, gaining insights into their challenges, triumphs, and the lessons they've learned along the way.

 

3. The Copywriter Club Hot Seat

Another gem from The Copywriter Club, The Hot Seat episodes provide a unique twist by featuring live coaching sessions with copywriters. This podcast allows you to eavesdrop on the transformation of copy from good to exceptional, providing valuable insights into the art of refining your writing through live examples.

Why I Like The Copywriter Club Hot Seat Podcast

The live coaching sessions set this podcast apart. It's like being in a virtual copywriting workshop, witnessing firsthand how seasoned professionals tackle common challenges and improve their craft. The lessons learned here are immediate and eye-opening (to say the least).

4. The Psychology of Copywriting Podcast

Dive into the mind of the consumer with The Psychology of Copywriting Podcast, hosted by Geoff Kullman. This podcast explores the psychological aspects of copywriting, dissecting how human behavior influences effective writing and persuasion.

Why I Like The Psychology of Copywriting Podcast

Copywriting is all about tapping into your reader’s psychology. This podcast focuses on the psychology behind persuasive writing. Geoff Kullman breaks down complex psychological concepts into easily digestible insights, making it accessible for beginners while providing depth for seasoned copywriters seeking more advanced tips.

5. Call to Action

Hosted by Stephanie Saretsky, Call to Action is Unbounce's contribution to the copywriting podcast scene. This podcast seamlessly combines expertise in marketing and copywriting. It provides actionable tips for crafting compelling copy.

Why I Like The Call to Action Podcast

Call to Action stands out for its holistic approach, emphasizing the connection between marketing strategy and persuasive writing. It's a valuable resource for those looking to not only sharpen their copywriting skills but also understand how their words fit into the broader marketing landscape (which you’ll need to perfect when marketing your copywriting services to clients).

6. The All Good Copy Podcast

For enthusiasts of direct response marketing and copywriting, The All Good Copy Podcast by Glenn Fisher is a goldmine of information. Glenn engages listeners with interviews, insights, and practical advice, creating a space where the nuances of persuasive writing are explored in depth.

Why I Like The All Good Copy Podcast

If you want to succeed as a copywriter, you’ll have to learn how to write direct response copy. This podcast teaches you everything you need to know about direct response. Glenn's candid conversations with industry leaders provide a behind-the-scenes look at successful campaigns, making it an invaluable resource for those looking to master the art of driving action through their words.

7. The Freelance Friday Podcast

Hosted by Latasha James, The Freelance Friday Podcast is a fantastic resource for freelance copywriters. Latasha covers everything from finding your niche to overcoming burnout, providing a roadmap for those building a successful career in copywriting.

Why I Like The Freelance Friday Podcast

This copywriting podcast focuses primarily on freelancing. Latasha shares her experiences and invites guest experts, offering practical advice on navigating the freelance landscape. It's like having a supportive guide on your journey to becoming a successful freelance copywriter.

8. The High-Income Copywriter Podcast

If you're aiming to not just refine your writing skills but also achieve financial success through your craft, The High-Income Copywriter Podcast by Ed Gandia is the perfect listen. Ed shares strategies and interviews successful copywriters who have built high-income careers.

Why I Like The High-Income Copywriter Podcast

The podcast's focus on the business side of copywriting sets it apart from the rest. Ed provides insights on setting rates, landing high-paying clients, and building a thriving freelance business. It's a comprehensive guide for those aspiring to turn their copywriting passion into a 6-figure business.

9. Hot Copy Podcast

Hosted by copywriting experts Kate Toon and Belinda Weaver, the Hot Copy Podcast is a lively and informative resource for copywriters at all levels. The hosts bring their industry knowledge to the forefront, discussing a wide range of copywriting topics, from crafting killer headlines to mastering the art of SEO-friendly writing.

Why I Like The Hot Copy Podcast

Kate and Belinda share their experiences and provide actionable advice, making it an engaging and accessible listen for copywriters looking to enhance their skills.

10. The BenSettle.com Podcast

Last but not least, this is a must-listen for every beginner copywriter. Hosted by the email marketing and copywriting expert Ben Settle, this podcast challenges conventional wisdom, offering insights that can be both eye-opening and highly effective for those seeking a unique perspective on copywriting.

Why I Like The Bensettle.com Podcast

Ben's straightforward and contrarian approach sets this podcast apart. He dives into topics like the art of not caring what others think and shares unconventional strategies for success. It's a breath of fresh air for copywriters who are ready to step outside the traditional boundaries.

 

Conclusion

Swap music with these 10 copywriting podcasts.

Listen to them on your commute, on errands, while working out.

Absorb the wisdom these top copywriters are handing to you – for free.

Want daily copywriting tips to help you quickly transition into a full-time career as a thriving copywriter? Enter your email below:

 

 

 

Yesterday, I wrote a blog post titled, “The 20 Greatest Copywriters of All Time”.

For each copywriter…

I included 1 BIG IDEA I’ve gained through studying their ads, reading their books, taking their courses, etc.

Each big idea has drastically improved my copywriting skills, boosted sales for my clients and stuffed more green presidents into my bank account.

My goal when learning is to scoop out at least one golden nugget of wisdom.

Something groundbreaking that I can apply to my writing & marketing, right away.

Bob Bly (master copywriter) does this too.

Even though he’s a top 20 copywriter of all time, he still reads copywriting books on the regular.

Why?

Because 1 big idea scooped up and applied can potentially make you 100x your money back.

Bob’s probably heard 99% of the tips & tricks inside the books, but it’s that 1% he HASN’T heard that makes all the difference.

Truth is…

A lot of copywriting books are very similar.

And that’s fine.

As long as they’re rooted in the direct response fundamentals, you’re still getting your money’s worth, because you can never learn the fundamentals enough.

But most of the time, each copywriting book has 1 or more golden nuggets that are NOT discussed in any other book.

These nuggets are unique to the copywriter and their way of thinking, their writing process, their overall strategy.

This is what I look for when reading copywriting, marketing and sales books.

But even if you are sitting on a proverbial treasure chest filled with gold bricks, you’ll never realize it if you AREN’T applying these rare tips to your writing.

The same is true with the information I send out each month to Copy Kings members.

Especially the 7 bonuses I give away to new members.

Because, applying just one of these bonuses to your writing and lead gen, can potentially make you back a year’s worth or more of your monthly Copy Kings investment.

After all, that’s the goal.

To quite literally print more money than you put in, month after month.

With every single training I send to your inbox.

If you’d like to print money on command, then join the club:

https://www.jeremymac.com/pages/copy-kings

To your success,

Jeremy Mac

 

One of the most underrated aspects to your success is the ability to come up with big ideas.

To constantly “create” breakthrough ideas to use in your copywriting.

Truth is:

If your sales message is not tied around a big idea, you will always earn peanuts on the prairie.

Lots of disgruntled copywriters scratch their head on this.

I had a hard time cracking the bank’s vault too.

I would try really hard to tap into my creativity and force out ideas.

But, the more I tried, the harder it became.

Then, after reading Joseph Sugarman’s book, Adweek Copywriting Handbook, I realized the foolish mistake I was making.

You see, the best way to tap into creativity is NOT hard work.

It’s the exact opposite.

The key is to give your mind a BREAK. 

Sugarman advised to take a break after writing the first draft.

However, I like to take a break BEFORE I write.

Here’s what I do…

I research my market intensely.

I stuff my brain with all the hard facts, data and stats on my market, product, company, etc.

Then…

I cool off.

Ideally, I won’t write for another 24 hours.

During this time, I’ll do anything but work on this assignment.

I find it best to do something fun and relaxing.

Because it’s during these moments when big ideas crystalize.

I can’t tell you how many times I’ve been smacked in the arse by a phat idea while taking a shower, walking my dog or lifting weights.

Why does this work so well?

Your subconscious mind needs time to take in all the info that your conscious mind has given it.

And, when you give it time to “incubate” (that’s what Sugarman called this process), it will “create” for you.

That’s the beauty of it all.

You don’t have to do ANYTHING.

Research intensely… Then take a day off.

Do something fun.

Then, when you are hit with a big idea…

WRITE IT DOWN.

Try this out the next time you write for a client.

Don’t have any clients yet?

Let’s fix that, amigo.

If you want dozens of clients within the next few weeks, go here:

https://www.jeremymac.com/pages/copy-kings

This “method” works for anyone (especially naked beginners).

Best part is, you don’t need a portfolio.

It’s practically a legal loophole for generating copywriting clients at scale for raw beginners.

See for yourself:

https://www.jeremymac.com/pages/copy-kings

To your success,

Jeremy Mac

 

 

While back, I listened to an interview with two copywriting legends - Ben Settle and Scott Haines.

Scott was one of Gary Halbert's only protégés.

He revealed a bunch of spicy copywriting lessons he learned from Gary during this interview.

One lesson shocked me to my bones…

Scott revealed the NUMBER ONE reason why people buy products.

Self-interest?

That’s what I thought. 

But I was dead wrong.

It all has to do with what killed the cat.

Curiosity!

Gary told Scott how people will often buy products, they had no intention of buying, simply because the ad tickled their curiosity.

More specifically:

A single bullet, drenched in curiosity, created a furious itch they just had to scratch.

You can watch curiosity’s jaw dropping power at play in top ads from the legends of direct response copy.

I try to add as much curiosity into my copy as possible.

You’d be wise (and wealthy) to do the same.

If you’d like to become a better copywriter overnight and richer this year, and every year after, then make sure you join my inner circle of top copywriters – Copy Kings:

https://www.jeremymac.com/pages/copy-kings

Inside the club…

I reveal the little-known secrets you need to make a fortune from in this lifechanging field.

Plus, when you join TODAY, you’ll also gain $326 worth of bonuses guaranteed to multiply your income.

Go here to learn more about these hush puppies...

https://www.jeremymac.com/pages/copy-kings

To your success,

Jeremy Mac