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15 Negotiation Strategies for Copywriters Who Want to Make 6 Figures This Year

Jun 24, 2024 by Jeremy Mac

 

negotiation

 

If you’re a freelance copywriter dreaming of hitting that six-figure mark, let me tell you this:

It’s not just about writing killer copy.

It’s about mastering the art of negotiation.

Picture this:

You’re on a call with a potential client. You’ve dazzled them with your portfolio, and they’re ready to hire you. Then comes the money talk. Do you freeze up, or do you confidently steer the conversation towards a rate that reflects your true value?

Negotiation is where the magic happens.

It’s the difference between settling for average and commanding top dollar.

Over the next few minutes, I’m going to share with you 15 actionable negotiation strategies that will help you skyrocket your copywriting salary this year. These aren’t just generic tips; these are battle-tested tactics from the trenches of freelance copywriting.

 

The Importance of Negotiation for Freelance Copywriters

money

As a freelance copywriter, mastering the art of negotiation isn't just a nice-to-have skill—it's essential.

Why?

Let’s break it down:

Higher Rates, Higher Earnings

The most obvious reason is that better negotiation skills lead to higher copywriting freelance rates. When you can confidently ask for what you're worth, you set the stage for making six figures this year. Clients often expect to negotiate, so don’t be shy about it.

Establishing Value

When you negotiate effectively, you’re not just haggling over a price—you’re establishing your value. This is crucial in differentiating yourself from the competition. By communicating your worth, you show clients that your work is an investment, not just a cost.

Setting Boundaries

Negotiation also helps you set clear boundaries around your work. This includes deadlines, revisions, and scope of work. Clear terms prevent scope creep and ensure that you’re compensated fairly for any additional work.

Boosting Confidence

Finally, the confidence you gain from mastering negotiation techniques spills over into other areas of your business. When you know you can advocate for yourself effectively, you approach every project with more assurance and authority.

 

15 Negotiation Tips to Skyrocket Your Copywriting Salary This Year

1. Know Your Worth

pointing at reader

The first step in any successful negotiation is understanding and believing in your own value.

As a freelance copywriter, you bring unique skills and perspectives to the table. Whether it's your ability to craft compelling narratives, understand complex markets, or turn dry topics into engaging content, these skills are valuable.

Research what other professionals with similar expertise charge and use this information to set a baseline for your rates. Confidence in your worth sets the tone for the entire negotiation process and ensures you don't undervalue your services.

Knowing your worth not only helps in setting your copywriting freelance rates but also boosts your confidence during negotiations. When you know what you're bringing to the table, it's easier to stand firm and communicate your value to clients effectively.

This confidence is contagious and often convinces clients that you're worth every penny you’re asking for.

 

2. Do Your Homework

Before you even start a negotiation, gather as much information as you can about the client and the project. Understanding the client's industry, their competition, and their specific needs can give you a significant advantage. Look up past projects they’ve commissioned, get a sense of their budget range, and understand the value your work will bring to their business.

Arming yourself with this knowledge shows the client that you're not only prepared but also genuinely interested in their success. It positions you as a professional who cares about delivering results, not just completing a task. This thorough preparation can justify higher freelance copywriter pay because you can tailor your pitch to highlight exactly how your work will benefit them.

 

3. Anchor High

When it comes to salary negotiations, one powerful tactic is to start high. This is known as "anchoring." By setting the initial price higher than what you expect to settle for, you create room for negotiation. This doesn't mean you should be unreasonable, but you should start with a rate that gives you some wiggle room.

For example:

If your ideal rate is $100 per hour, you might start by quoting $125 per hour. This way, even if the client negotiates you down, you’re likely to end up closer to your target rate.

Anchoring high can also signal confidence and value to the client, making them more likely to perceive you as a high-quality professional worth investing in.

Using this strategy effectively can significantly boost your copywriting salary and ensure you’re compensated fairly for your expertise and effort.

 

4. Be Prepared to Walk Away

walking

One of the most powerful negotiation tactics you can employ is the willingness to walk away.

If the client isn't willing to meet your terms and you're confident in your value, don't be afraid to decline the offer. This can be a tough pill to swallow, especially if you're eager for work, but it's crucial for maintaining your self-respect and professional worth.

Walking away can often lead to better offers. Clients may come back with a more attractive proposal when they realize they risk losing a valuable asset. This approach also frees you up to find clients who are willing to pay what you deserve.

Remember, every project you take on at a low rate devalues your time and skills, making it harder to reach that six-figure goal.

By being prepared to walk away, you assert your value and ensure that you’re only working on projects that pay you what you're worth, effectively boosting your freelance copywriter pay over time.

 

5. Use Silence to Your Advantage

Silence can be a powerful tool in negotiations.

After you’ve made your pitch or stated your rate, resist the urge to fill the silence with justifications or additional comments. This can be uncomfortable, but it often prompts the other party to respond, potentially with a better offer or additional concessions.

Silence can make the client reconsider their position and view your initial rate more favorably. It gives them space to process your request and often leads them to negotiate with themselves before coming back to you. This tactic can be particularly effective in virtual meetings or over the phone, where the absence of immediate feedback can be even more pronounced.

Using silence strategically can enhance your negotiation techniques, helping you secure better copywriting freelance rates and ultimately boosting your earnings.

 

6. Highlight Your Unique Selling Points

When negotiating, it's crucial to emphasize what sets you apart from other copywriters. Highlight your unique selling points (USPs)—the specific skills, experiences, and qualities that make you uniquely qualified for the job. Whether it's your deep knowledge of a particular industry, your track record of delivering results, or your ability to connect with target audiences, these points can justify higher rates.

For example, if you've had success in increasing conversion rates for past clients, share these metrics. If you have specialized knowledge in a niche market, make sure the client understands how this expertise will benefit their business. By focusing on your USPs, you make a compelling case for why your services command a premium price, and why investing in you will bring a significant return.

Leveraging your USPs in negotiations enhances your position and can lead to more successful outcomes, thereby increasing your copywriting salary and ensuring you get paid what you’re worth.

 

7. Practice Active Listening

ear

Active listening is a crucial negotiation tactic that can dramatically improve your outcomes.

During negotiations, make sure you’re genuinely listening to the client’s needs, concerns, and objectives. This means not just hearing their words but understanding their underlying goals and challenges.

By practicing active listening, you can tailor your responses to address their specific needs. For example, if a client mentions their primary concern is improving their website’s conversion rate, you can emphasize your proven track record in that area. Show them you’re not just interested in the money but in solving their problems and adding value to their business.

Active listening also builds trust and rapport, making clients more likely to agree to your terms.

It positions you as a professional who cares about delivering results, which can justify higher freelance copywriter pay.

 

8. Frame Your Rates as an Investment

One powerful way to negotiate higher copywriting freelance rates is to frame your services as an investment rather than a cost. When clients see your work as an investment that will bring them substantial returns, they're more likely to agree to higher rates.

For instance:

Instead of simply quoting a rate, explain how your copy can increase their sales, enhance their brand image, or improve customer engagement.

Use past successes and case studies to illustrate the potential return on investment (ROI) they can expect from hiring you. For example, "Clients I've worked with have seen up to a 30% increase in conversion rates within three months."

By shifting the conversation from price to value, you position yourself as a key contributor to their success, making it easier for clients to justify higher copywriting salary in their budgets.

 

9. Be Transparent About Your Process

Clients are more likely to agree to higher rates when they understand what goes into your work.

Being transparent about your process can demystify your services and help justify your rates. Break down the steps you take to deliver high-quality copy, from initial research and drafting to revisions and final edits.

For example:

Explain how you conduct thorough market research to understand the client's audience, craft tailored messages that resonate with their target market, and meticulously edit your work to ensure it's polished and effective. Highlight the time, effort, and expertise required at each stage.

Transparency not only builds trust but also educates clients on the value they’re receiving. When they see the comprehensive approach you take, they’ll be more willing to pay a premium for your services.

This strategy can significantly enhance your freelance copywriter pay and ensure clients understand the worth of your work.

 

10. Offer Multiple Packages

Offering multiple pricing packages can give clients flexibility and make them more likely to choose an option that suits their budget while still getting your services.

Create tiered packages—basic, standard, and premium—that offer different levels of service. This allows clients to see the value at different price points and choose one that fits their needs.

For example, your basic package might include a simple sales page, while your premium package could include a comprehensive sales funnel, email sequences, and social media posts. By showing clients a range of options, you make it easier for them to justify the expense and find a package that meets their requirements.

This approach not only caters to different budgets but also demonstrates your flexibility and willingness to work with the client to find the best solution. It’s a great way to ensure that you're maximizing your freelance copywriter pay without pricing yourself out of potential opportunities.

 

11. Use Testimonials and Case Studies

reviews

One of the most persuasive negotiation strategies is leveraging social proof through testimonials and case studies. When you can show potential clients that others have had great success with your work, it builds trust and makes your rates seem more justified.

Share stories of past clients who saw significant results after working with you. For example, if a client's sales increased by 50% due to a landing page you wrote, highlight this achievement. Testimonials that speak to your reliability, expertise, and the tangible benefits of your work can sway hesitant clients and justify higher rates.

By demonstrating past successes, you make a compelling case for why investing in your services is a smart move. This can effectively boost your copywriting salary and ensure clients see the value in paying top dollar for your expertise.

 

12. Set Clear Terms and Conditions

Establishing clear terms and conditions upfront can prevent misunderstandings and set the stage for a smooth negotiation. Outline your rates, payment schedule, revision policy, and project scope in a detailed proposal or contract. This transparency not only builds trust but also positions you as a professional who values clear communication.

For instance:

Specify how many rounds of revisions are included in your fee and what constitutes additional work that would require extra charges. Be clear about your payment terms—whether you require a deposit before starting work, progress payments, or payment upon completion. This clarity helps clients understand exactly what they're paying for and can make them more comfortable agreeing to your rates.

Setting clear terms ensures that both you and the client have the same expectations, reducing the chances of disputes and making it easier to justify your freelance copywriter pay.

It also demonstrates your professionalism and commitment to delivering quality work.

 

13. Leverage Reciprocity

Reciprocity is a powerful psychological principle that can be highly effective in negotiations.

By offering something valuable to the client upfront, you can create a sense of obligation, making them more likely to agree to your terms. This doesn't mean giving away your services for free, but rather offering a small, useful bonus or going the extra mile in your initial interactions.

For example, you might provide a free audit of their existing copy or offer a valuable piece of advice that can help improve their current marketing efforts. This gesture demonstrates your expertise and willingness to help, fostering goodwill and trust.

When clients feel that you’ve already added value, they’re more likely to reciprocate by agreeing to your rates or other terms. This can effectively boost your copywriting salary and ensure a smoother negotiation process.

 

14. Stay Calm and Confident

Maintaining a calm and confident demeanor during negotiations can make a significant difference in the outcome. When you project confidence, clients are more likely to trust your expertise and accept your rates. Confidence doesn’t mean arrogance; it’s about being assured of your worth and the value you bring to the table.

If a client challenges your rates or terms, stay composed and reiterate the value of your services. Use facts, figures, and past successes to back up your claims. Avoid getting defensive or emotional; instead, focus on providing logical explanations and benefits.

A calm, confident approach not only helps in negotiating better copywriting freelance rates but also positions you as a professional who is in control and reliable. This can increase clients’ willingness to invest in your services at higher rates.

 

15. Utilize the Power of Deadlines

sand clock

Introducing deadlines into your negotiations can create a sense of urgency that prompts clients to make quicker decisions. This tactic can be particularly effective if you’re offering a special rate, a discount, or additional services for a limited time.

For instance, you might say, "This rate is available until the end of the month," or "I can include an extra consultation if we finalize the contract by Friday." Deadlines can push clients to prioritize your project and commit, reducing the chances of prolonged negotiations and indecision.

Using deadlines strategically can help you secure higher copywriting freelance rates and ensure that your schedule is filled with well-paying projects. It’s a subtle yet powerful way to move negotiations forward and achieve your financial goals faster.

 

Conclusion

Use these negotiation strategies the next time you’re on a sales call with clients.

If you do, I can almost guarantee you will rake in more $$$ than you ever have before.

Also…

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33 Proven Copywriting Templates to Cut Your Writing Time in Half (100% FREE)

Jun 23, 2024 by Jeremy Mac

 

Struggling with writer's block?

Tired of spending hours on a single piece of copy?

Confused over how to structure your writing?

These copywriting templates are your golden solution.

With these ready-to-use frameworks, you can cut your writing time in half and still produce high-converting content that impresses clients.

Just plug in your details and watch your copy come to life.

In this blog post, you’ll discover why copywriting templates are essential to your success, how to use them effectively, and gain access to 35+ proven templates for writing headlines, body copy, and CTAs.

 

Why You Should Use These Copywriting Templates

woman pointing at reader

Save Time and Effort

Using copywriting templates allows you to jump straight into the writing process without the daunting task of starting from scratch. These templates give you a solid starting point, shredding your writing time and freeing you up for other important tasks.

Consistent Quality

Templates ensure that your copy maintains a high standard of quality. With proven structures and formats, you can consistently create compelling and persuasive content, reducing the chances of errors or weak spots in your writing.

Boost Creativity

Ironically, having a framework to work within can actually boost your creativity. Instead of getting bogged down by structure, you can focus on injecting your unique voice and ideas into the template, making your copy more engaging and effective.

Increase Conversion Rates

These templates are designed based on what works. By following tested and proven formats, you're more likely to produce copy that resonates with your audience and drives them to take action, whether it's clicking a link, making a purchase, or signing up for a newsletter.

Simplify the Process for Beginners

If you're new to copywriting, templates can be a lifesaver. They provide a clear roadmap and simple structure to follow, making it easier to understand the elements of good copy. This can help build your confidence and improve your skills FAST.

 

How to Use These Copy Templates for Maximum Success

man

To get the most out of these copy templates, it's crucial to follow a few key steps. Here's how to ensure you're using them effectively:

1. Complete Your Market Research First

Before diving into these templates, make sure you’ve done thorough market research. Understand your target audience, their pain points, desires, and the language they use. This information is essential for tailoring the templates to resonate with your specific audience.

2. Customize with Personalized Copy

These copywriting templates are not one-size-fits-all. They work best when you personalize the details. Fill in the templates with copy that speaks directly to your audience, product, brand voice, etc. Use the insights from your market research to make your copy relevant and compelling.

3. Focus on Your Unique Selling Proposition (USP)

Your USP sets you apart from competitors. Make sure to highlight what makes your product or service unique within the template. This will ensure your copy stands out and attracts your target audience like a giant red magnet.

4. Test and Refine

Using copywriting templates is just the beginning. After deploying your copy, monitor its performance and gather data on what works and what doesn’t. Continuously refine your copy based on feedback to maximize its effectiveness.

By following these steps, you’ll be able to leverage these copy templates to their fullest potential, creating high-converting copy with less effort and time.

 

25 Attention-Grabbing Headline Templates

headline

A great headline is the first step to grabbing your reader's attention. Here are 25 powerful headline templates to help you get started:

  1. "How to [Achieve a Specific Goal] in [Time Frame]"
  • Example: "How to Double Your Sales in 30 Days"
  1. "The Secret to [Desired Outcome] Without [Undesirable Action]"
  • Example: "The Secret to Losing Weight Without Giving Up Your Favorite Foods"
  1. "Are You Making These [Number] Common Mistakes in [Your Field]?"
  • Example: "Are You Making These 5 Common Mistakes in Email Marketing?"
  1. "Discover the [Benefit] of [Product/Service]"
  • Example: "Discover the Power of AI-Driven Marketing Solutions"
  1. "[Number] Proven Ways to [Achieve a Benefit]"
  • Example: "7 Proven Ways to Boost Your Website Traffic"
  1. "The Ultimate Guide to [Subject]"
  • Example: "The Ultimate Guide to Social Media Marketing"
  1. "What [Well-Known Expert] Says About [Topic]"
  • Example: "What Gary Halbert Says About Persuasive Copywriting"
  1. "Get [Desired Result] in [Time Frame] with [Product/Service]"
  • Example: "Get Fit in 4 Weeks with Our Home Workout Program"
  1. "Why [Common Belief] Is Wrong and What You Should Do Instead"
  • Example: "Why 'More is Better' is Wrong and What You Should Do Instead"
  1. "The [Number] Best Tips for [Activity/Goal]"
  • Example: "The 10 Best Tips for Writing Compelling Sales Copy"
  1. "Little-Known Ways to [Achieve a Benefit]"
  • Example: "Little-Known Ways to Increase Your Email Open Rates"
  1. "Everything You Need to Know About [Topic]"
  • Example: "Everything You Need to Know About Facebook Ads"
  1. "How I [Achieved a Great Result] and How You Can Too"
  • Example: "How I Tripled My Income in One Year and How You Can Too"
  1. "The Beginner’s Guide to [Activity/Goal]"
  • Example: "The Beginner’s Guide to Blogging for Profit"
  1. "What You Need to Know About [Topic]"
  • Example: "What You Need to Know About SEO in 2024"
  1. "The Truth About [Controversial Topic]"
  • Example: "The Truth About Gluten-Free Diets"
  1. "How to [Solve a Problem] Once and For All"
  • Example: "How to Eliminate Writer’s Block Once and For All"
  1. "The Fastest Way to [Desired Result]"
  • Example: "The Fastest Way to Build an Email List"
  1. "Why You Should Never [Common Action]"
  • Example: "Why You Should Never Ignore Customer Feedback"
  1. "The [Number] Habits of Highly Successful [People/Professionals]"
  • Example: "The 7 Habits of Highly Successful Entrepreneurs"
  1. "The [Number] [Niche] Tools You Can't Live Without"
  • Example: "The 5 Digital Marketing Tools You Can't Live Without"
  1. "The [Number] Biggest Myths About [Topic]"
  • Example: "The 10 Biggest Myths About Content Marketing"
  1. "How [Product/Service] Can Help You [Achieve a Goal]"
  • Example: "How Our CRM Software Can Help You Increase Sales"
  1. "What Everyone Ought to Know About [Topic]"
  • Example: "What Everyone Ought to Know About Personal Finance"
  1. "The [Number] Mistakes You're Making in [Field] and How to Fix Them"
  • Example: "The 5 Mistakes You're Making in Blogging and How to Fix Them"

These headline templates are designed to draw readers in and make them curious about what you have to offer. Choose the one that fits your message best and personalize it to captivate your audience.

 

5 Persuasive Body Copy Templates

body

1. Problem-Agitate-Solution (PAS) Template

The Problem-Agitate-Solution (PAS) formula is a classic in the copywriting world. It works because it taps into your reader's emotions, highlighting their pain points and then presenting a solution that alleviates their discomfort.

Formula:

  1. Problem: Identify a common problem your audience faces.
  2. Agitate: Amplify the emotional discomfort caused by the problem.
  3. Solution: Present your product or service as the solution to the problem.

Example:

  • Problem: "Are you tired of spending hours on copywriting with little to show for it?"
  • Agitate: "It’s frustrating to pour your heart into your work only to see mediocre results. You deserve better."
  • Solution: "With our copywriting templates, you can create high-converting copy in half the time, giving you more freedom to focus on growing your business."

By highlighting a problem, stirring up the emotional aspect, and then offering a solution, PAS makes your copy more relatable and persuasive.

 

2. AIDA (Attention, Interest, Desire, Action) Template

The AIDA formula is a staple in copywriting because it guides the reader through a journey from initial interest to taking action.

It works by capturing attention, building interest, generating desire, and finally prompting the reader to take a specific action.

Formula:

  1. Attention: Grab the reader’s attention with a compelling opening.
  2. Interest: Build interest by providing engaging and relevant information.
  3. Desire: Create desire by highlighting the benefits and emotional appeal of your offer.
  4. Action: Prompt the reader to take a specific action.

Example:

  • Attention: "Struggling to write compelling copy?"
  • Interest: "Imagine cutting your writing time in half and boosting your conversion rates."
  • Desire: "Our free copywriting templates make it easy to craft persuasive copy that grabs attention and drives action."
  • Action: "Download our templates now and start seeing results today!"

By following the AIDA structure, you ensure that your copy captures the reader's attention, maintains their interest, builds a strong desire for your offer, and clearly directs them toward taking action.

 

3. Features-Advantages-Benefits (FAB) Template

The Features-Advantages-Benefits (FAB) formula is effective because it clearly outlines what your product or service offers, why it’s better, and how it directly benefits the customer. This approach helps to translate product details into meaningful value for the reader.

Formula:

  1. Features: Describe the key features of your product or service.
  2. Advantages: Explain how these features provide advantages over other options.
  3. Benefits: Highlight the direct benefits these features and advantages provide to the customer.

Example:

  • Features: "Our copywriting templates include fill-in-the-blank sections for headlines, body copy, and CTAs."
  • Advantages: "These templates are designed by top copywriters and tested to ensure high conversion rates."
  • Benefits: "You’ll save hours of writing time, produce professional-quality copy effortlessly, and see a significant boost in your marketing results."

By using the FAB formula, you can effectively communicate the value of your product or service, making it clear why it stands out and how it will benefit your audience.

 

4. Before-After-Bridge (BAB) Template

The Before-After-Bridge (BAB) formula is powerful because it vividly contrasts the reader's current situation with the improved state they can achieve through your solution. It bridges the gap between their pain points and the desired outcome, making it easy for them to see the value of your offer.

Formula:

  1. Before: Describe the reader's current situation or problem.
  2. After: Paint a picture of the ideal outcome or solution.
  3. Bridge: Explain how your product or service can help them get from the "Before" to the "After."

Example:

  • Before: "Right now, you're spending hours crafting copy, only to end up with mediocre results."
  • After: "Imagine having high-converting copy ready in minutes, freeing up your time for other important tasks."
  • Bridge: "Our copywriting templates provide the structure and guidance you need to create compelling copy quickly and easily, transforming your writing process and results."

The BAB formula is effective because it helps the reader clearly visualize the transformation they can achieve, making your solution more tangible and desirable.

 

5. PASTOR Template

The PASTOR formula, developed by Ray Edwards, is a comprehensive approach that not only addresses the problem but also amplifies the pain, tells a story, shows the transformation, makes an offer, and prompts a response. This method is highly effective because it engages your reader emotionally and logically, guiding them toward a purchase decision.

Formula:

  1. Problem: Identify the problem your audience faces.
  2. Amplify: Intensify the emotional impact of the problem.
  3. Story: Share a relatable story that illustrates the problem and solution.
  4. Transformation: Show the transformation that your solution provides.
  5. Offer: Present your product or service as the solution.
  6. Response: Prompt the reader to take action.

Example:

  • Problem: "Struggling to write copy that converts?"
  • Amplify: "Every hour spent staring at a blank screen is an hour wasted, and your frustration only grows."
  • Story: "Imagine John, a freelance copywriter just like you. He used to spend days on a single project, feeling stuck and overwhelmed. Then, he discovered our copywriting templates."
  • Transformation: "Now, John completes his projects in half the time, with higher quality and better results. His clients are happier, and he has more time to take on new business."
  • Offer: "Our free copywriting templates are designed to help you achieve the same success. With easy-to-follow structures and proven formats, you can transform your writing process."
  • Response: "Download your free copywriting template today and start seeing the difference immediately!"

The PASTOR formula is powerful because it connects with your reader on an emotional level, provides a clear and relatable story, and presents a strong call to action, making it VERY persuasive.


3 CTA Templates to Explode Sales

cta

A persuasive call-to-action (CTA) is muy importante for converting readers into customers. Here are three effective CTA templates to help you drive action:

    1. The Direct Approach

      The Direct Approach is straightforward and leaves no room for ambiguity. It's effective because it tells the reader exactly what to do next.

      Examples:

      • "Download your free copywriting template now!"
      • "Sign up for our newsletter to get the latest tips and tricks straight to your inbox."
      • "Buy now and transform your copywriting skills!"

         

        2. The Benefit-Focused CTA

          This template highlights the immediate benefits the reader will receive by taking action. It works because it emphasizes the value and positive outcome of their action.

          Examples:

          • "Get your copywriting templates today and double your productivity!"
          • "Start your free trial and see the results for yourself!"
          • "Join our course and unlock the secrets to high-converting copy!"

             

            3. The Urgency CTA

              The Urgency CTA creates a sense of urgency, prompting the reader to act quickly. This method leverages the fear of missing out (FOMO) to drive immediate action.

              Examples:

              • "Limited time offer! Download your free copywriting template before it’s gone!"
              • "Sign up now – only a few spots left!"
              • "Act fast! This deal ends soon!"

              These CTA templates are designed to prompt immediate action from your readers, helping you convert them into loyal customers or subscribers. Choose the one that best fits your message and audience to maximize your conversion rates.

               

              Conclusion

              Don’t wait.

              Use these templates TODAY.

              I guarantee you (and your clients) will be amazed by the results.

              Also…

              Want daily copywriting tips to help you clobber competition and multiply your conversions? Enter your email below:

               

              12 Expert Tips for Writing Sales Copy That Attracts Money Like a Magnet

              Jun 19, 2024 by Jeremy Mac

              money

               

              Imagine if your sales copy could captivate your audience as effortlessly as Taylor Swift's concert tickets sell out.

              Sounds like a dream, right?

              Well, the secret to writing copy that sells isn't hidden away in some steel vault.

              It’s all about mastering the art and science of human psychology and salesmanship.

              Today, I'm going to share 12 actionable tips that will transform your sales copywriting skills, helping you attract more money than you ever thought possible.

              Ready to unlock the secrets to creating the best sales copy that hooks your readers and motivates them to take action - instantly?

              On we go….

               

              What is Sales Copy?

              copywriting

              Before we dive into the nitty-gritty of writing sales copy, let's get on the same page about what it really is.

              Sales copy is any text crafted specifically to persuade readers to take a desired action, usually involving a purchase or a sign-up.

              It is essentially salesmanship in print.

              Imagine having the best salesperson in your company, but instead of just one person reaching out to potential customers, their persuasive message is multiplied, reaching thousands or even millions at once. That's the power of sales copywriting.

              Think of it this way:

              If a live salesperson can close deals by addressing objections, highlighting benefits, and making an emotional connection with a prospect, then sales copy does the same thing—but on a massive scale. It’s like having an army of salespeople working for you 24/7, without ever needing a coffee break.

              Great sales copywriting is about more than just stringing together pretty words. It's a strategic process that involves understanding your audience deeply, highlighting benefits over features, and crafting messages that resonate on an emotional level. Just like a skilled salesperson reads their prospect and tailors their pitch accordingly, effective copywriting for sales speaks directly to the reader’s needs and desires.

              Direct response copywriting (sales copy) takes this a step further by aiming to provoke an immediate reaction from the reader—be it clicking a link, signing up for a newsletter, or making a purchase. It’s about getting results now, not later.

              Now that we’ve covered the basics of what is sales copywriting, let’s dive into the juicy part – how to create copywriting that sells like hotcakes.

               

              How to Write Sales Copy That Sells Like Taylor Swift Tickets (12 Actionable Tips for Instant Results)

              Tip 1: Know Your Audience Inside Out

              Understanding your audience is the cornerstone of effective copywriting for sales.

              You can't write copy that sells if you don't know who you're talking to.

              Start by creating detailed buyer personas.

              What are their pain points?

              What keeps them up at night?

              What do they want more than anything?

              Use this information to tailor your message directly your reader’s needs and desires.

              Imagine you're writing to a friend. A friend who needs exactly what you're selling. The more you know about them, the more personal and persuasive your sales copy will be.

              When Gary Halbert, a legendary copywriter, asked his students to name the most important element of a successful marketing campaign, he emphasized knowing the customer above all else. Why? Because when you speak directly to their hopes, fears, and dreams, your message hits home every time.

               

              Tip 2: Focus on Benefits, Not Features

              steak

              “Sell the sizzle, not the steak.”

              Meaning…

              Focus on the benefits your product or service provides, not just the features.

              Features describe what a product does; benefits explain why those features matter to the customer.

              Imagine you're selling a high-end blender. A feature might be that it has a 1200-watt motor. But the benefit is that it can crush ice and blend smoothies in seconds, saving your customer time and effort while providing delicious, restaurant-quality drinks at home.

              Claude Hopkins, a pioneer of modern advertising, famously said, "People don't want to be sold. But they do want to buy." What he meant is that customers are looking for solutions to their problems. When you highlight how your product or service benefits them, you make it clear that you're offering a solution, not just a product.

              Make your sales copy come alive by painting a vivid picture of how your customer’s life will improve with your product.

              Will it save them time?

              Make them happier?

              Improve their health?

              Always translate features into tangible benefits to show readers exactly what's in it for them.

               

              Tip 3: Grab Attention FAST

              eyes

               Your headline is the first thing your audience sees, and it can make or break your sales copy.

              A riveting headline grabs attention and intrigues your reader to keep reading.

              It's like the opening line of a great book—if it hooks you, you'll keep reading.

              David Ogilvy, the "Father of Advertising," once said, "On the average, five times as many people read the headline as read the body copy." This means that your headline must be powerful enough to draw readers in.

              To craft a compelling headline, consider the following tips:

              • Be Clear and Direct: Make sure your headline clearly communicates the benefit or the main point of your message. Ambiguity kills interest.
              • Use Numbers or Lists: Headlines with numbers (like "7 Ways to Boost Your Sales") often attract more attention because they promise specific and actionable insights.
              • Ask a Question: A well-crafted question can pique curiosity and encourage readers to seek the answer in your copy.
              • Make a Bold Statement: Bold, confident statements can intrigue and pull in readers. For example, "Transform Your Sales in Just 30 Days."

              Remember, your headline sets the stage for the rest of your sales copywriting. Spend time perfecting it to ensure it captivates your audience from the get-go.

               

              Tip 4: Tell a Story

              Humans are wired to love stories.

              A well-told story in your sales copy can create an emotional connection with your audience, making your message more memorable and persuasive.

              When people relate to your story, they're more likely to trust you and, ultimately, buy from you.

              John Carlton, a master copywriter, often emphasizes the power of storytelling in copywriting. He suggests using stories to illustrate how a product or service has helped others. This not only makes your copy engaging but also provides social proof.

              Here’s how to weave a story into your sales copywriting:

              • Start with a Hook: Grab your reader's attention with an interesting opening line or scenario.
              • Describe a Problem: Relate to a common problem your audience faces. This helps them see themselves in the story.
              • Introduce the Solution: Show how your product or service solves the problem. Highlight the benefits and outcomes.
              • Include a Personal Touch: Personal anecdotes or testimonials can add authenticity and trustworthiness to your story.

              For example, if you're selling a weight loss program, you might tell the story of a customer who struggled with their weight, tried various solutions, and finally found success with your program. Describe their journey, emotions, and the transformation they experienced.

              Storytelling transforms your copywriting for sales from a mere presentation of facts into a captivating narrative that resonates with your audience, making them more likely to take action.

               

              Tip 5: Use Social Proof

              reviews

              Robert Cialdini, in his book "Influence: The Psychology of Persuasion," identifies social proof as one of the key principles of persuasion.

              When potential customers see that others have benefited from your product, they're more likely to believe they will too.

              Here are a few ways to use social proof in your copywriting that sells:

              • Testimonials: Include quotes from satisfied customers. Make them specific and relatable.
              • Case Studies: Share detailed stories of how your product or service helped a client achieve their goals.
              • Reviews and Ratings: Highlight positive reviews and high ratings from reputable sources.
              • Endorsements: If you have endorsements from industry experts or influencers, showcase them prominently.

              For instance, if you’re selling an online course, you might include a testimonial like, "Before taking this course, I struggled to land clients. After just one month, I booked my first $5,000 project!" This provides tangible evidence that your course delivers results.

              Remember, social proof adds credibility and trustworthiness to your sales copy, making it more persuasive and effective.

               

              Tip 6: Address Objections

              Every potential customer has objections.

              You know, those nagging doubts, worries, insecurities that stop them from making a purchase.

              Great sales copy anticipates these objections and addresses them head-on, turning skeptics into buyers.

              By addressing objections – before they become an issue in your reader’s mind - you show that you understand your customer's concerns and are transparent about the value your product provides.

              Here's how to handle objections in your sales copywriting like a pro:

              • Identify Common Objections: Think about the most common reasons why someone might hesitate to buy your product or service. This could include price, effectiveness, or trust issues.
              • Provide Reassurances: Offer guarantees, money-back offers, or free trials to alleviate concerns about risk.
              • Use Testimonials: Let your satisfied customers address objections through their experiences. For example, "I was skeptical about the price at first, but after seeing the results, it was worth every penny."
              • Highlight Benefits Again: Reinforce the key benefits of your product, showing why it's worth overcoming the objection.

              For example:

              If you’re selling a subscription service and price is a common objection, you might say, "Worried about the cost? Our service pays for itself within the first month by saving you hours of work each week."

              Addressing objections directly in your sales copy builds trust and removes barriers to purchase, making your copywriting that sells more effective.

               

              Tip 7: Create a Sense of Urgency

              sand time

              Creating a sense of urgency in your sales copy can prompt readers to act quickly rather than putting off their decision.

              When people feel they might miss out on something valuable, they’re more likely to take immediate action.

              Here’s how you can incorporate urgency into your copywriting for sales:

              • Limited-Time Offers: Use phrases like “Limited Time Only,” “Offer Ends Soon,” or “24-Hour Flash Sale” to create a deadline that encourages quick action.
              • Scarcity: Mention limited availability of a product or service. For example, “Only 5 spots left” or “Hurry, only 10 items remaining.”
              • Fast Action Bonuses: Offer an extra incentive for those who act quickly. “Order within the next 24 hours and receive a free bonus.”

              For instance:

              If you’re promoting a new software tool, you might say, “Sign up now to lock in our introductory price before it goes up!” This not only highlights the value but also nudges the reader to act now to avoid missing out.

              Remember, urgency can be a powerful motivator, but it must be used authentically. False urgency can damage trust and credibility, so always ensure that your claims of urgency are genuine.

               

              Tip 8: Use Clear and Compelling Calls to Action (CTAs)

              A strong Call to Action (CTA) is crucial in sales copywriting.

              It tells your readers exactly what you want them to do next, guiding them toward making a purchase, signing up for a newsletter, or downloading a resource.

              Without a clear CTA, even the most persuasive sales copy can fall flat.

              Claude Hopkins believed in the power of a direct and specific CTA. He understood that people need clear instructions on what to do next, especially when making a decision.

              Here’s how to craft effective CTAs:

              • Be Direct and Specific: Use clear language that leaves no doubt about the action you want the reader to take. For example, "Buy Now," "Sign Up Today," or "Get Your Free Trial."
              • Highlight the Benefit: Incorporate the benefit of taking action into your CTA. For example, "Download Now to Boost Your Productivity" or "Join Now to Start Saving Money."
              • Create a Sense of Urgency: Combine urgency with your CTA to prompt immediate action. For example, "Register Now – Limited Seats Available" or "Claim Your Discount Before It's Gone."
              • Make it Stand Out: Use design elements like buttons, contrasting colors, and bold fonts to make your CTA visually prominent.

               

              Tip 9: The Ideal Length of Your Sales Copy

              skirt

              As the famous saying goes, "sales copy should be like a woman's skirt—short enough to spark interest but long enough to cover the details."

              This timeless advice encapsulates the delicate balance needed in sales copywriting.

              There’s no one-size-fits-all answer to the ideal length of sales copy. But your primary goal is to do a complete selling job.

              You wouldn't restrict a top-performing salesperson to a specific number of words, so why do that with your sales copy? The length should be dictated by the needs of the message, the complexity of the product, and the decision-making process of your audience.

              Here’s a breakdown of how to approach the length of your sales copywriting:

              • Cover All Bases: Ensure your copy provides enough information to address all potential objections, explain the benefits, and build trust.
              • Engage and Maintain Interest: Keep your reader engaged by breaking up long blocks of text with subheadings, bullet points, and visuals. This makes your copy more readable and keeps the audience’s attention.
              • Platform Constraints: Some platforms, like social media or PPC ads, have strict character limits. In these cases, you need to be concise and impactful. However, for landing pages, emails, or blog posts, you have more flexibility to expand on your points.

              Gary Halbert believed in writing as much as necessary to fully persuade the reader. Whether it’s 500 words or 5,000, the key is to maintain relevance and interest throughout. Long copy works if it keeps the reader engaged and builds a compelling case for your product.

              In summary, the ideal length for your sales copy depends on the context and the message you need to convey. Focus on delivering a complete sales pitch, regardless of the word count, while adhering to platform-specific constraints when necessary.

               

              Tip 10: The Secret Formula for Crafting Irresistible Sales Pages

              Ever wondered why some sales pages make you want to click "Buy Now" instantly?

              It’s all about the structure, my friend.

              Let's talk about the AIDA formula—a tried-and-true method for creating sales copy that hooks your reader from the start and doesn’t let go until they’ve taken action.

              AIDA stands for Attention, Interest, Desire, and Action.

              Here’s how to use it:

              1. Attention: Grab the reader’s attention right off the bat. Use a compelling headline, an eye-catching image, or a bold statement. Think about what would stop someone in their tracks and make them want to read more.
              2. Interest: Once you’ve got their attention, keep them interested. Share intriguing facts, tell a story, or present a surprising piece of information that relates to your product. This is where you start building a connection with your audience.
              3. Desire: Now it’s time to turn that interest into desire. Highlight the benefits of your product, show testimonials, and paint a picture of how your product will improve their life. Make them want it.
              4. Action: Finally, prompt them to take action. Use a clear, direct Call to Action (CTA). Tell them exactly what to do next—whether it’s clicking a button, filling out a form, or making a purchase.

              By following the AIDA formula, you ensure that your sales copywriting guides your reader smoothly through the entire sales journey, making them more likely to convert.

               

              Tip 11: Speak Their Language

              Ever felt like a piece of content was speaking directly to you?

              That’s the magic of using the same language as your audience.

              If you want to write sales copy that resonates, you need to speak their language—literally and figuratively.

              Imagine you're chatting with a friend.

              You wouldn’t use technical jargon or overly formal language, right?

              The same goes for your sales copywriting.

              Your goal is to connect with your readers, making them feel understood and valued.

              Here’s how to make sure your copywriting for sales hits the mark:

              • Use Everyday Language: Write like you talk. This makes your copy more relatable and easier to understand.
              • Mirror Their Words: Pay attention to how your audience talks about their problems and desires. Use those same words and phrases in your copy.
              • Keep It Simple: Avoid jargon and complicated terms. Simplicity is key to making your message clear and accessible.

              Think about how your audience talks to their friends about the issues your product solves. Use that language to make your sales copy feel like a conversation rather than a pitch. By speaking their language, you bridge the gap between you and your audience, creating a stronger connection that can lead to more conversions.

               

              Tip 12: Leverage Emotional Triggers

              emotions

              Why do some ads stick with us while others fade away?

              It’s all about emotion.

              When you tap into your reader's emotions, you make your sales copy relatable, persuasive and unforgettable.

              Here’s a few key emotional triggers to target in your sales copywriting:

              • Fear of Missing Out (FOMO): Highlight what your audience stands to lose if they don’t act. “Don’t miss out on this limited-time offer!”
              • Excitement and Anticipation: Build up anticipation for your product’s benefits. “Imagine waking up every day feeling energized and ready to conquer the world.”
              • Curiosity: Spark curiosity by hinting at something valuable or intriguing. “Discover the secret to doubling your productivity with half the effort.”
              • Trust and Security: Use testimonials, guarantees, and transparent information to build trust. “Join thousands of satisfied customers who’ve transformed their lives.”

              Consider how an emotional appeal can be a powerful motivator. If you're selling a security system, tapping into the reader’s desire to protect their loved ones is much more effective than just listing features.

              Emotional triggers make your copy that sells resonate on a deeper level, compelling readers to take action because they feel a personal connection to the message.

               

              Conclusion

              You now have 12 very powerful sales weapons in your arsenal.

              Take them out for a test drive the next time you write sales copy. You’ll be shocked by the results – chef’s guarantee.

              Want daily copywriting tips to help you curb stomp competition and extract maximum dough from your readers’ wallets? Enter your email below:

               

              Your Ultimate Guide to Website Copywriting in 2024 (Explode Your Conversions TODAY)

              Jun 18, 2024 by Jeremy Mac
              copywriting

               

              Imagine this:

              You’ve finally launched the website for your business. It's slick, professional, and everything you've envisioned. But there's a pesky hole in the wall…

              Visitors aren’t converting into customers.

              You're puzzled until it hits you:

              Maybe it's not about the visuals alone but the words on the page.

              That’s where web copywriting comes in.

              This isn’t just writing; it’s your 24/7 salesperson, working tirelessly to turn those visitors into loyal customers.

              Ready to see how the right words can explode your conversions?

              Buckle up, because you’re about to learn how to master web copywriting and make your site unstoppable in 2024.

               

              What is Web Copywriting?

              woman

              Web copywriting is the skill of writing text for your website that informs, engages, and persuades visitors.

              This isn't just about filling space; it's about strategic communication tailored to meet your business objectives.

              Whether your goal is to sell products, generate leads, or strengthen your brand, each line of your website copy has a crucial role. Web copy goes beyond simple descriptions or generic content—it's about creating text that resonates with your audience, addresses their needs, and nudges them toward action.

              From attention-grabbing headlines to impactful calls-to-action, every element is carefully planned to enhance engagement and drive conversions.

               

              Why is Persuasive Web Copy Important to Your Success?

              magnet

              In the digital age, your website often serves as the first point of contact between your brand and potential customers. The quality of your web copy directly influences their first impression and decision to engage further with your site.

              Persuasive web copy does more than just share information—it builds trust, establishes authority, and creates an emotional connection with your audience. This connection is important because it can significantly boost your conversion rates.

              When web copy is well-written, it effectively communicates the benefits of your products or services, not just the features.

              It answers the 'why' for your visitors:

              Why should they choose you over the competition?

              Why is your product the best solution to their problem?

              Why should they believe a word you’re saying?

              By focusing on these aspects, your web copy becomes an invaluable tool in turning visitors into loyal customers.

               

              The Main Sections of Website Copy You’ll Be Writing

              website

              When developing website copy, it's essential to understand the different sections that make up a typical site.

              Each section plays a specific role in capturing attention and guiding visitors through your conversion funnel.

              Here’s a breakdown:

              Homepage

              This is your first impression. Your homepage should clearly state who you are, what you do, and what makes you different. It’s about hooking interest and encouraging further exploration.

              About Page

              This section is your chance to tell your story. Why did you start your business? What values drive you? The About page can humanize your brand and build deeper connections.

              Services or Products Page

              Here’s where you detail what you offer. Focus on the benefits of your products or services and how they solve problems or improve your customers’ lives.

              Blog

              A blog is a powerful tool for driving traffic and establishing authority. Use it to share insights, tips, and compelling stories that reinforce your expertise and value.

              Contact Page

              Often overlooked, the Contact page is crucial. Make it inviting and easy to use. Provide multiple ways to get in touch, reflecting your accessibility and openness to communication.

              Testimonials and Case Studies

              These sections provide social proof. Real stories and examples of how your product or service has helped others can be very persuasive, adding credibility and trustworthiness to your brand.

              Each section requires a different approach but must seamlessly integrate to create a persuasive narrative throughout your site.

               

              14 Web Copywriting Best Practices to Follow in 2024

              1. Understand Your Audience

              target audience

              Before you write a single word of web copy, you MUST deeply understand who you are writing to.

              What challenges do they face?

              What solutions are they seeking?

              What thoughts/feelings are they experiencing from the moment they wake up in the morning, to when they hit the sheets at night?

              Tailoring your message to address their specific needs, pains, and desires makes your content resonate more effectively, making them feel like you're speaking directly to them.

              This connection is vital for engaging your visitors and persuading them to take action.

               

              2. Keep It Simple and Direct

              Simplicity is key in web copywriting.

              Your visitors are looking for information quickly and easily, so your copy should be straightforward and to the point.

              Avoid industry jargon or complex language that might confuse or alienate your audience.

              Instead…

              Use clear, everyday language that anyone can understand.

              This approach helps ensure that your message is understood, increasing the likelihood of conversion.

               

              3. Focus on Benefits, Not Just Features

              When writing web copy, it's vital to highlight not just what your product or service does, but why it matters for your readers.

              Features describe the product; benefits describe the problem it solves or the value it adds to your customer's life.

              Example:

              A feature of a smartphone might be its high-resolution camera, but the benefit is the ability to capture high-quality photos effortlessly.

              Focusing on benefits connects emotionally with your audience, showing them how your product or service can make a positive difference in their lives.

               

              4. Optimize for Search Engines

              seo

              While writing engaging and persuasive web copy is crucial, it's equally important to ensure that potential customers can find your website in the first place.

              SEO (Search Engine Optimization) plays a pivotal role here.

              Add relevant keywords naturally into your text to help boost your site's visibility on search engines like Google.

              However:

              Remember to keep the reading experience smooth and natural; keyword stuffing can harm readability and penalize your SEO efforts.

              Balance is key—make your content accessible to both search engines and human readers.

               

              5. Create a Strong Call-to-Action (CTA)

              action

              Every piece of web copy should guide your reader towards a specific action.

              Signing up for a newsletter…

              Making a purchase…

              Contacting you for more information…

              Your call-to-action (CTA) should be clear, persuasive, and easy to find. Tell your readers EXACTLY what to do next.

              Use actionable language that creates a sense of urgency or benefit, like "Get started today and see the difference!" or "Join now to unlock exclusive benefits."

              By making the next steps obvious and appealing, you increase the likelihood of turning visitors into active participants or customers.

               

              6. Leverage the Power of Headlines

              Headlines are the most important element of your web copy.

              They're not just hooks; they set the stage for the entire page and are often the deciding factor in whether a visitor continues to read.

              Your headlines should be attention-grabbing, relevant, and promise some value to your reader.

              Here is a complete guide on how to write headlines that grab attention with Hulk strength.

               

              7. Use Bullet Points and Short Paragraphs

              Breaking your content into bullet points and short paragraphs makes it easier for your readers to digest the information.

              People often skim online content, looking for the most relevant and valuable points.

              By organizing your web copy in a clear, concise manner, you cater to this reading style.

              Bullet points are especially effective for highlighting key benefits or features, and short paragraphs keep the text visually appealing and less daunting. This formatting helps maintain your reader’s attention and guides them smoothly through your content, enhancing their overall experience on your site.

               

              8. Include Testimonials and Social Proof

              reviews

              Adding testimonials and other forms of social proof to your website can significantly increase trust and credibility among your visitors.

              When potential customers see that others have had positive experiences with your product or service, it reduces their uncertainty and encourages them to make similar decisions.

              Feature quotes, case studies, or customer reviews prominently in your web copy to showcase the real-life value of what you offer.

              This strategy not only highlights the satisfaction of past customers but also leverages peer influence to persuade new ones.

               

              9. Adapt to Mobile Users

              Everyone and the mother view websites on their phones.

              So…

              Make sure you optimize your web copy for smaller screens and mobile browsing.

              This means using shorter sentences, simpler words, and ensuring that key information is easily accessible without excessive scrolling.

              Also…

              Consider the loading speed and how your text displays on various devices.

              Mobile-friendly web copy not only enhances readability but also improves the user experience, which can significantly boost your conversion rates in an increasingly mobile-first world.

               

              10. Establish a Consistent Tone and Voice

              Keeping a consistent tone and voice across your web copy is essential for reinforcing your brand identity.

              Whether your style is professional, friendly, or quirky, ensuring that your tone remains the same across various pages helps build trust and familiarity with your audience.

              This consistency makes your brand more relatable and trustworthy, enhancing the overall user experience and fostering a stronger connection with visitors.

               

              11. Address Objections

              question

              Proactively addressing potential objections in your web copy can significantly enhance trust and reduce friction in the conversion process.

              Identify common concerns or questions that might deter a visitor from taking action, and address these issues directly in your content.

              For example, if price is a concern, highlight the value and ROI of your offering.

              By tackling these objections head-on, you reassure visitors of the value and reliability of your products or services, smoothing the path to conversion.

               

              12. Highlight Your Unique Selling Proposition (USP)

              Clearly articulating what sets your product, service, or company apart from the competition is crucial.

              Your web copy should prominently feature your unique selling proposition (USP) to capture and retain the interest of your audience.

              Explain why your offering is different and how that difference benefits your customers. Whether it's superior quality, innovative features, or exceptional customer service, emphasizing your USP can significantly influence the decision-making process of potential customers, giving you a competitive edge.

               

              13. Sell with Emotions

              emotions

              Emotional appeal is a powerful tool in web copywriting.

              People often make purchasing decisions based on emotions rather than logic, so tapping into these can be highly effective.

              Use your web copy to evoke feelings that align with the benefits of your product or service. For example, if you're selling home security systems, focus on the peace of mind and safety your product provides, not just the technical features. Crafting messages that resonate emotionally with your audience can lead to deeper engagement and more conversions.

               

              14. Solve Your Readers' Problems

              In your web copy, focus intently on identifying and solving the problems your readers face.

              This approach not only demonstrates empathy but also positions your product or service as the ideal solution. Start by clearly understanding the challenges your audience encounters, then explain how what you offer alleviates these issues.

              For instance, if your target market struggles with time management, highlight how your product saves time or simplifies tasks.

              By directly addressing and resolving these pain points, your copy becomes more relevant and compelling, increasing the likelihood of conversion.

               

              Conclusion

              Use the info in this guide to write website copy that grabs attention, informs your audience and drives them to take action.

              Also…

              If you want daily copywriting tips to help you drive more traffic, conversions and sales, enter your email below:

               

              25 Quick Tips to Write Better Ad Headlines TODAY (+ 100 Most Successful Ad Headline Examples of All Time)

              Jun 17, 2024 by Jeremy Mac

              headline

               

              You sit down to write, fingers hovering over keyboard, but the words just aren’t coming out.

              The pressure’s on because you know that if you want to impress clients and drive sales, you need an attention-grabbing ad headline.

              You’ve got the ideas, but translating them into a few powerful words feels impossible.

              Sound familiar?

              It’s frustrating.

              But what if you could crack the code?

              In this post, you'll discover a toolbox of 25 proven tips to create killer advertising headlines that stop readers in their tracks AND a sneak peek at the top 100 ad headlines of all time—examples from the most successful ads ever created.

              Ready to transform your headlines and skyrocket your results?

              Let’s get started.

               

              What is an Advertisement Headline?

              headline

              An advertisement headline is the first line of text that grabs the reader’s attention in an ad.

              It’s the hook that draws people in, the make-or-break element that determines whether your ad gets read or ignored.

              Your ad headline has one primary purpose:

              To get readers to read the first sentence of your body copy.

              That’s it.

              Joseph Sugarman, in his book "Adweek Copywriting Handbook," illustrated this point beautifully. He gathered a group of copywriters and asked them to list all the elements of an ad. They mentioned headlines, sub-heads, images, logos, and so on.

              Sugarman then revealed a simple but powerful truth:

              The singular purpose of every element in an ad is to get the reader to read the first sentence of the body copy.

              Once they read that first sentence, its job is to get them to read the second sentence, and so on.

              The headline is your foot in the door—it’s what sets the stage for everything that follows.

              So, when crafting your advertisement’s headline, remember its ultimate goal.

              Make it intriguing enough that your reader can’t help but move on to the next part of your ad.


              100 Ad Headline Examples (From the Most Successful Advertisements of ALL TIME)

              100

              These headlines were the best of their time, taken from Victor O. Schwab's book, How to Write a Good Advertisement.

              They have been recognized for their ability to captivate and convert readers, setting the standard for what a powerful advertising headline should be.

              You can swipe these headlines for ideas, concepts and even fill-in-the-blank templates.

              1. THE SECRET OF MAKING PEOPLE LIKE YOU

              2. A LITTLE MISTAKE THAT COST A FARMER $3,000 A YEAR

              3. ADVICE TO WIVES WHOSE HUSBANDS DON’T SAVE MONEY – BY A WIFE

              4. THE CHILD WHO WON THE HEARTS OF ALL

              5. ARE YOU EVER TONGUE-TIED AT A PARTY?

              6. HOW A NEW DISCOVERY MADE A PLAIN GIRL BEAUTIFUL

              7. HOW TO WIN FRIENDS AND INFLUENCE PEOPLE

              8. THE LAST TWO HOURS ARE THE LONGEST – AND THOSE ARE THE TWO HOURS YOU SAVE

              9. WHO ELSE WANTS A SCREEN STAR FIGURE?

              10. DO YOU MAKE THESE MISTAKES IN ENGLISH?

              11. WHY SOME FOODS EXPLODE IN YOUR STOMACH

              12. HANDS THAT LOOK LOVELIER IN 24 HOURS OR YOUR MONEY BACK

              13. WHY SOME PEOPLE ALMOST ALWAYS MAKE MONEY IN THE STOCK MARKET

              14. YOU CAN LAUGH AT MONEY WORRIES – IF YOU FOLLOW THIS SIMPLE PLAN

              15. WHEN DOCTORS “FEEL ROTTEN”, THIS IS WHAT THEY DO

              16. IT SEEMS INCREDIBLE THAT YOU CAN OFFER THESE SIGNED ORIGINAL ETCHINGS – FOR ONLY $5 EACH

              17. FIVE FAMILIAR SKIN TROUBLES – WHICH DO YOU WANT TO OVERCOME?

              18. WHICH OF THESE $2.50 TO $5 BEST SELLERS DO YOU WANT – FOR ONLY $1 EACH

              19. WHO EVER HEARD OF A WOMAN LOSING WEIGHT – AND ENJOYING 3 DELICIOUS MEALS AT THE SAME TIME?

              20. HOW I IMPROVED MY MEMORY IN ONE EVENING

              21. DISCOVER THE FORTUNE THAT LIES HIDDEN IN YOUR SALARY

              22. DOCTORS PROVE TWO OUT OF THREE WOMEN CAN HAVE MORE BEAUTIFUL SKIN IN 14 DAYS

              23. HOW I MADE A FORTUNE WITH A “FOOL IDEA”

              24. HOW OFTEN DO YOU HEAR YOURSELF SAYING: “NO, I HAVEN’T READ IT, I’VE BEEN MEANING TO”

              25. THOUSANDS HAVE THIS PRICELESS GIFT—BUT NEVER DISCOVER IT!

              26. WHOSE AT FAULT WHEN CHILDREN DISBOBEY?

              27. HOW A ‘FOOL STUNT’ MADE ME A STAR SALESMAN

              28. HAVE YOU GOT THESE SYMPTOMS OF NERVE EXHAUSTION?

              29. GUARANTEED TO GO THROUGH HEAVIEST TERRAIN OR WE PAY THE TOW!

              30. HAVE YOU GOT A “WORRY” STORY?

              31. HOW A NEW KIND OF CLAY IMPROVED MY COMPLEXION IN 30 MINUTES

              32. 161 NEW WAYS TO A MAN’S HEART – IN THE FASCINATING BOOK FOR COOKS

              33. PROFITS THAT LIE HIDDEN IN YOUR FARM

              34. IS THE LIFE OF A CHILD WORTH $1 TO YOU?

              35. EVERYWHERE WOMEN ARE RAVING ABOUT THIS AMAZING NEW SHAMPOO!

              36. DO YOU DO ANY OF THESE TEN EMBARRASSING THINGS?

              37. SIX TYPES OF INVESTORS – WHICH GROUP ARE YOU?

              38. HOW TO TAKE OUT STAINS…USE (PRODUCT NAME) AND FOLLOW THESE EASY DIRECTIONS

              39. TODAY…ADD $10,000 TO YOUR ESTATE – FOR THE PRICE OF A NEW HAT

              40. DOES YOUR CHILD EVER EMBARRASS YOU?

              41. IS YOUR HOME PICTURE-POOR?

              42. HOW TO GIVE YOUR CHILDREN EXTRA IRON – THESE 3 DELICIOUS WAYS

              43. TO PEOPLE WHO WANT TO WRITE – BUT CAN’T GET STARTED

              44. THIS ALMOST-MAGICAL LAMP LIGHTS HIGHWAY TURNS BEFORE YOU MAKE THEM

              45. THE CRIMES WE COMMIT AGAINST OUR STOMACHS

              46. THE MAN WITH A ‘GRASSHOPPER MIND’

              47. THEY LAUGHED WHEN I SAT DOWN AT THE PIANO – BUT WHEN I BEGAN TO PLAY!

              48. THROW AWAY YOUR OARS!

              49. HOW TO DO WONDERS WITH A LITTLE LAND!

              50. WHO ELSE WANTS LIGHTER CAKE – IN HALF THE MIXING TIME?

              51. LITTLE LEAKS THAT KEEP MEN POOR

              52. PIERCED BY 301 NAILS…RETAINS FULL AIR PRESSURE

              53. NO MORE BACK-BREAKING GARDEN CHORES FOR ME – YET OURS IS NOW THE SHOW PLACE OF THE NEIGHBOURHOOD

              54. OFTEN A BRIDESMAID, NEVER A BRIDE

              55. HOW MUCH IS “WORKER TENSION” COSTING YOUR COMPANY?

              56. TO MEN WHO WANT TO QUIT WORK SOMEDAY

              57. HOW TO PAINT YOUR HOUSE TO SUIT YOURSELF

              58. BUY NO DESK – UNTIL YOU’VE SEEN THIS SENSATION O F THE BUSINESS SHOW

              59. CALL BACK THESE GREAT MOMENTS AT THE OPERA

              60. “I LOST MY BULGES…AND SAVED MONEY TOO”

              61. WHY (BRAND NAME) BULBS GIVE MORE LIGHT THIS YEAR

              62. RIGHT AND WRONG FARMING METHODS – AND LITTLE POINTERS THAT WILL INCREASE YOUR PROFITS

              63. NEW CAKE IMPROVER GETS YOU COMPLIMENTS GALORE!

              64. IMAGINE ME…HOLDING AN AUDIENCE SPELLBOUND FOR 30 MINUTES

              65. THIS IS MARIE ANTOINETTE – RIDING TO HER DEATH

              66. DID YOU EVER SEE A “TELEGRAM” FROM YOUR HEART?

              67. NOW ANY AUTO REPAIR JOB CAN BE ‘DUCK SOUP’ FOR YOU

              68. NEW SHAMPOO LEAVES YOUR HAIR SMOOTHER – EASIER TO MANAGE

              69. IT’S A SHAME FOR YOU NOT TO MAKE GOOD MONEY – WHEN THESE MEN DO IT SO EASILY

              70. YOU NEVER SAW SUCH LETTERS AS HARRY AND I GOT ABOUT OUR PEARS

              71. THOUSANDS NOW PLAY WHO NEVER THOUGHT THEY COULD

              72. GREAT NEW DISCOVERY KILLS KITCHEN ODOURS QUICK! – MAKES INDOOR AIR “COUNTRY FRESH”

              73. MAKE THIS 1-MINUTE TEST – OF AN AMAZING NEW KIND OF SHAVING CREAM

              74. ANNOUNCING…THE NEW EDITION OF THE ENCYCLOPEDIA THAT MAKES IT FUN TO LEARN THINGS

              75. AGAIN SHE ORDERS…”A CHICKEN SALAD, PLEASE”

              76. FOR THE WOMAN WHO IS OLDER THAN SHE LOOKS

              77. WHERE YOU CAN GO IN A GOOD USED CAR

              78. CHECK THE KIND OF BODY YOU WANT

              79. “YOU KILL THAT STORE – OR I’LL RUN YOU OUT OF THE STATE!”

              80. HERE’S A QUICK WAY TO BREAK UP A COLD

              81. THERE’S ANOTHER WOMEN WAITING FOR EVERY MAN – AND SHE’S TOO SMART TO HAVE “MORNING MOUTH”

              82. THIS PEN “BURPS” BEFORE IT DRINKS – BUT NEVER AFTERWARDS!

              83. IF YOU WERE GIVEN $200,000 TO SPEND – ISN’T THIS THE KIND OF (TYPE OF PRODUCT, BUT NOT BRAND NAME) YOU WOULD BUILD?

              84. “LAST FRIDAY…WAS I SCARED! – MY BOSS ALMOST FIRED ME!”

              85. 76 REASONS WHY IT WOULD HAVE PAID YOU TO ANSWER OUR AD A FEW MONTHS AGO

              86. SUPPOSE THIS HAPPENED ON YOUR WEDDING DAY!

              87. DON’T LET ATHLETES FOOT “LAY YOU UP”

              88. ARE THEY BEING PROMOTED RIGHT OVER YOUR HEAD?

              89. ARE WE A NATION OF LOW-BROWS?

              90. A WONDERFUL TWO YEARS TRIP AT FULL PAY – BUT ONLY MEN WITH IMAGINATION CAN TAKE IT

              91. WHAT EVERYBODY OUGHT TO KNOW…ABOUT THIS STOCK AND BOND BUSINESS

              92. MONEY-SAVING BARGAINS FROM AMERICA’S OLDEST DIAMOND DISCOUNT STORE

              93. FORMER BARBER EARNS $8,000 IN FOUR MONTHS AS A REAL ESTATE SPECIALIST

              94. FREE BOOK – TELLS YOU TWELVE SECRETS OF BETTER LAWN CARE

              95. GREATEST GOLD-MINE OF EASY “THINGS TO MAKE” EVER CRAMMED INTO ONE BIG BOOK

              96. $80,000 IN PRIZES! HELP US FIND THE NAME FOR THESE NEW KITCHENS

              97. NOW! OWN FLORIDA LAND THIS EASY WAY…$10 DOWN AND $10 A MONTH

              98. TAKE ANY THREE OF THESE KITCHEN APPLIANCES – FOR ONLY $8.95 (VALUED UP TO $15.45)

              99. SAVE TWENTY CENTS OFF TWO CANS OF CRANBERRY SAUCE – LIMITED OFFER

              100. ONE PLACE SETTING FREE FOR EVERY THREE YOU BUY!

               

              25 Headline Tips to Improve Your Advertisements Overnight

              Ready to take your ad headlines to the next level?

              Here are 25 actionable tips that can help you write attention-grabbing headlines that drive results.

              Each tip is designed to improve your headlines quickly and effectively.

              1. Focus on Benefits

              Start with the most compelling benefit your product or service offers.

              Readers are more likely to engage if they immediately see what’s in it for them. Instead of focusing on features, highlight how your offering will improve their lives or solve their problems.

              Example:

              Instead of saying, “Our software has advanced data analytics,” try “Unlock hidden insights with advanced data analytics.”

              This shift in focus makes your headline more enticing and reader-centric.

               

              2. Use Numbers

              numbers

              Numbers make headlines more believable and easier to understand.

              So, incorporate numbers in your ad headlines to catch your reader’s eye and add a sense of precision and value.

              Example:

               “5 Ways to Boost Your Sales” or “10 Tips for Writing Better Headlines” immediately tell the reader what to expect and promise actionable content.

              Numbers also help break down information into digestible chunks, making your ad appear more approachable and organized. Try using odd numbers, as studies show they tend to be more effective at grabbing attention.

               

              3. Ask Questions

              question

              Engage your readers by asking a question that addresses their needs or concerns. Questions naturally pique curiosity and invite the reader to seek the answer in your ad.

              Example:

              “Tired of Struggling to Write Great Headlines?”

              “Want to Boost Your Sales Overnight?”

              This approach creates an immediate connection by acknowledging the reader’s problem and hinting at a solution.

               

              4. Be Specific

              Specificity sells.

              Vague headlines fail to attract attention because they lack clarity and promise. Instead of using general statements, provide concrete details that make your offer compelling.

              Example:

              Rather than saying “Improve Your Health,” you could say “Lose 10 Pounds in 30 Days.”

              Specific headlines convey clear benefits and set precise expectations, making them more appealing and trustworthy to readers.

               

              5. Use Power Words

              power

              Using power words in your ad headlines evoke strong emotions and prompt action. Words like “amazing,” “proven,” “instant,” “guaranteed,” and “free” can significantly boost your headline's impact. These words tap into the reader’s desires and fears, making your headline more persuasive and compelling.

              Example:

              “Discover Proven Techniques to Double Your Sales”

              Power words add urgency and excitement, compelling readers to keep reading and engage with your ad.

               

              6. Create Urgency

              Craft your ad headlines to convey a sense of urgency, encouraging readers to act immediately.

              Use phrases that suggest limited availability or time-sensitive offers, such as “Limited Time Offer,” “Only a Few Left,” or “Act Now Before It’s Gone.”

              Example:

              “50% Off Today Only”

              “Join Now—Spaces Are Filling Fast!”

              This urgency pushes readers to prioritize your ad and take swift action, increasing the likelihood of engagement and conversion.

               

              7. Keep it Short

              short

              Aim for concise ad headlines to maximize their impact.

              Short headlines are easier to read and understand quickly, making them more effective at grabbing attention. Ideally, keep your headlines under 10 words.

              Example:

              “Boost Your Sales Today” or “Get Fit Fast” are brief yet powerful.

              They convey the message quickly and clearly, which is crucial in capturing the reader’s attention in a split second.

               

              8. Use Quotation Marks

              Add quotation marks in your ad headlines to add a sense of credibility and authority. Quotes can make your headline stand out and seem more trustworthy, as they often imply a testimonial or direct speech.

              Example:

              “The Best Decision I Ever Made”

              This technique can draw readers in by suggesting that the headline contains a direct and impactful statement or claim.

               

              9. Make a Promise

              In your ad headline, clearly state a promise or benefit to your reader.

              This gives them a compelling reason to continue reading. Your promise should be specific and desirable, addressing a problem or need your audience has.

              Example:

              “Double Your Leads in 30 Days”

              This headline makes a direct promise that appeals to the reader’s desires, motivating them to engage further with your content.

               

              10. Highlight a Problem

              man

              Start your ad headline by identifying a common problem your audience faces. This immediately grabs their attention because it resonates with their experience and sets up your ad as a potential solution.

              Example:

              “Struggling to Write Engaging Headlines?”

              By addressing a pain point, you make your headline relatable and prompt readers to seek out the solution you’re offering in your ad copy.

               

              11. Pique Curiosity

              Write your ad headline to pique curiosity and make readers eager to learn more. Use open-ended statements or intriguing questions that leave them wanting answers.

              Example:

              “What Successful Entrepreneurs Won’t Tell You”

              This headline creates a sense of mystery, prompting readers to click and read further to satisfy their curiosity.

               

              12. Use Contrast

              Leverage contrast in your ad headlines to highlight the transformation your product or service offers. By showing a clear “before and after” scenario, you can make the benefits more striking and appealing.

              Example:

               “How to Turn Your Messy Home into an Organized Oasis.”

              This technique emphasizes the positive change your audience can expect, making the headline more compelling and motivating readers to learn how they can achieve similar results.

               

              13. Highlight Mistakes to Avoid

              warning

              Write your ad headlines to point out common mistakes your audience might be making. This not only grabs their attention but also positions your ad as a helpful resource.

              Example:

               “Are You Making These Common Copywriting Mistakes?”

              Highlighting mistakes creates a sense of urgency and offers a solution, encouraging readers to engage further with your content to avoid these pitfalls.

               

              14. Use "Why" Headlines

              Start your ad headline with "Why" to instantly engage readers and make them curious about the explanation that follows. This approach creates a need for understanding and encourages them to read further.

              Example:

              “Why Most Ads Fail (And How to Make Yours Succeed)”

              A "Why" headline promises valuable insights and reasons, drawing readers in to find out more.

               

              15. News Headline

              Incorporate a news-style approach in your ad headline to convey timeliness and relevance.

              This makes your headline feel current and important, which can captivate readers who want to stay informed.

              Example:

              “BREAKING: New Study Reveals the Secret to Higher Conversions”

              A news headline can give your ad a sense of urgency and immediacy, compelling readers to pay attention and learn more.

               

              16. Emotional Headline

              emotions

              Craft your ad headline to evoke strong emotions in your readers. Emotional triggers can be incredibly powerful, making your headline memorable and compelling.

              Example:

              “Feel Confident in Your Own Skin Again.”

              By appealing to emotions like happiness, fear, or confidence, you can create a deeper connection with your audience, encouraging them to read on and engage with your ad.

               

              17. Highlight Your Unique Selling Proposition (USP)

              Incorporate your Unique Selling Proposition (USP) in your ad headline to clearly differentiate your product or service from the competition. Your USP is what makes you stand out and should be communicated directly in the headline.

              Example:

              “The Only Copywriting Course with One-on-One Mentorship”

              Highlighting your USP in the headline immediately shows readers why they should choose you over others.

               

              18. Flag Down Your Audience

              Directly address your target audience in your ad headline to capture their attention immediately. This approach makes readers feel seen and understood, increasing the likelihood that they will engage with your content.

              Example:

              “Freelance Copywriters: Want to Double Your Income This Month?”

              By calling out your specific audience, you ensure that the right people take notice and feel compelled to read further.

               

              19. Use Announcement Headlines

              Write your ad headline to sound like a significant announcement. This style creates a sense of importance and urgency, making readers feel like they need to pay attention.

              Example:

              “Introducing Our New Breakthrough Product!”

              Announcement headlines convey excitement and urgency, prompting readers to read further to get the full details.

               

              20. Use Testimonial Headlines

              testimonial

              Leverage customer testimonials in your ad headline to build trust and credibility instantly. Quotes from satisfied customers can make your product or service more appealing by providing social proof.

              Example:

               “'I Doubled My Sales in Just One Month with This Tool! – John Doe”

              Testimonial headlines give potential customers confidence by showcasing real success stories, making them more likely to engage with your ad.

               

              21. Use "How To" Headlines

              Start your ad headline with "How To" to immediately convey a clear and actionable benefit. This format promises the reader practical information or a solution to a problem, making it highly engaging.

              Example:

               “How to Double Your Email Open Rates.”

              How-to headlines appeal to the reader's desire to learn and improve, encouraging them to read on for valuable insights and tips.

               

              22. "If...Then" Headlines

              Create headlines that use the "If...Then" structure to present a problem and an immediate solution. This format grabs attention by addressing a specific need or desire.

              Example:

              “If You’re Struggling with Time Management, Then Follow These Tips.”

              These headlines promise a clear benefit tied directly to a common issue, making them highly compelling.

               

              23. Use Command Headlines

              Create ad headlines that start with a strong command to prompt immediate action from your readers. This direct approach can be very effective in grabbing attention and encouraging engagement.

              Example:

               “Discover the Secrets to Effective Marketing Now.”

              Command headlines are straightforward and powerful, making it clear what you want the reader to do next.

               

              24. Tease a Story

              story

              Engage your readers with a headline that hints at an interesting story. Storytelling is a powerful way to draw people in because it promises a narrative and emotional connection.

              Example:

              “How a Simple Idea Turned into a Million-Dollar Business”

              Story headlines captivate readers by suggesting a beginning, middle, and end, making them want to read on to find out the full story.

               

              25. Highlight an Irresistible Offer

              Create a headline that showcases an irresistible offer to entice your readers immediately. Highlighting a strong deal or exclusive benefit can be a powerful motivator.

              Example:

              “Get 50% Off Today Only”

              An irresistible offer grabs attention by promising significant value, encouraging readers to take action quickly to take advantage of the deal.

               

              Conclusion

              Feel more confident about writing winning headlines?

              If not, apply any of these tips and your confidence will shoot through the sun after the praise your next project receives.

              Want daily copywriting secrets to boost your income? Enter your email below:

               

              How to Write Landing Page Headlines that Convert like Crazy – In Minutes

              Jun 11, 2024 by Jeremy Mac

              ogilvy quote

               

              In the world of direct response copywriting, your landing page headline is your first and best chance to make a lasting impression.

              It’s the gatekeeper that decides whether visitors stay or leave.

              You have just a few seconds to capture your reader’s attention. In those do or die moments, your headline needs to snatch their attention and get them to keep reading. If your headline fails to do this, all the effort you put into the rest of your landing page is wasted.

              In this blog post, I’m going to teach you how to create landing page headlines that dramatically boost your traffic, engagement and conversions. You’ll discover why headlines are crucial, uncover best practices, and gain 8 proven headline formulas that’ll hook your reader’s attention like a fish.

               

              What is a Landing Page Headline?

              question

              Simply put, it's the main title or phrase at the top of your landing page.

              You've probably heard the saying, "You never get a second chance to make a first impression."

              Well, in the world of copywriting, your landing page headline is that first impression.

              Its singular goal is to get your readers to read the first sentence of your body copy.

              Imagine:

              You’re trying to lose weight and you stumble upon a page with the headline, "How to Shred 20 Lbs in 30 days - Without Giving Up Food You Love” Instantly, you’re intrigued. You want to know more, right? That’s the magic of a well-written headline. It promises a benefit, piques curiosity, and pulls the reader in.

               

              Why is Your Headline Important?

              man

              Your landing page headline is the unsung hero of your copy.

              Without a compelling headline, even the most well-crafted copy won’t get the attention it deserves.

              Here’s why your headline is so important:

              First Impressions Matter

              In just a few seconds, visitors decide whether to stay or leave. Your headline needs to hook them instantly, making them want to read more. It’s the first impression that sets the tone for the entire interaction.

              Sets Expectations

              A good headline gives readers a preview of what they can expect. It promises a benefit or solution that resonates with their needs or desires. If your headline aligns with their interests, they’re more likely to continue reading.

              Increases Engagement

              The primary purpose of a headline is to get readers to read the first sentence of your body copy. If your headline is compelling enough, it leads them into the rest of your content, increasing engagement and the likelihood of conversion.

              Drives Conversions

              A powerful headline can significantly boost your conversion rates. When visitors are intrigued and interested from the get-go, they’re more likely to follow through with your call-to-action, whether it’s signing up for a newsletter, making a purchase, or downloading a resource.

              SEO Benefits

              Including relevant keywords in your headline not only attracts human readers but also helps with search engine optimization. This increases the chances of your landing page being found by people searching for solutions you provide.

              Remember, a great headline is more than just a catchy phrase – it’s a strategic tool designed to pull readers into your content and drive them towards action.

               

              5 Landing Page Headline Best Practices to Follow in 2024

              hand

              Writing an attention-grabbing landing page headline might seem daunting, but following a few tried-and-true best practices can make the process much easier.

              Here’s how to ensure your headlines are consistently attention-grabbing and effective:

              1. Flag Down Your Target Audience

              The best headlines speak directly to the specific audience you’re trying to reach. Make it clear who your message is for. For example, if you’re targeting aspiring copywriters, a headline like "Aspiring Copywriters: Discover How to Land High-Paying Clients" immediately identifies and appeals to your audience.

              2. Keep It Clear and Concise

              Your headline should be easy to read and understand at a glance. Avoid jargon or complex language. The goal is to convey your message quickly and clearly. Think of it as your elevator pitch condensed into a single sentence.

              3. Highlight the Main Benefit

              Readers are always asking, “What’s in it for me?” So…make sure your headline clearly communicates the main benefit or value they will get from reading further. For example, "Boost Your Conversion Rates by 50% with These Simple Tips" directly tells the reader what they stand to gain.

              4. Create Urgency

              Adding a sense of urgency can motivate readers to act immediately. Phrases like "Limited Time Offer" or "Today Only" can create a fear of missing out, encouraging readers to engage right away.

              5. Test and Refine

              Even the best copywriters don’t get it perfect the first time. Use A/B testing to see which headlines perform better, and continually refine based on what you learn. This iterative process will help you discover what resonates most with your audience.

               

              8 Best Landing Page Headlines Formulas to Grab Your Reader’s Attention with Hulk Force

              hulk

              Now that you know the importance of a powerful landing page headline and the best practices to follow, let's dive into some headline formulas that are proven to work. These formulas will help you craft headlines that grab attention and compel readers to take action.

                1. The “How to” Formula

                  “How to [Achieve a Desired Outcome]”

                  The "How to" formula is a classic because it directly addresses the reader's needs and promises a solution. This type of headline works well because it immediately tells the reader what they will learn and the benefit they will gain. Here's how to craft one:

                  1. Identify the Outcome: Start by understanding what your audience wants to achieve. This could be anything from increasing sales to mastering a new skill.
                  2. Be Specific: The more specific you are, the better. Instead of "How to Improve Your Marketing," try "How to Double Your Email Open Rates in 30 Days."
                  3. Promise a Benefit: Make sure the outcome you’re promising is desirable and relevant to your audience.

                  Example: "How to Triple Your Email Open Rates in 30 Days"

                  To use this formula, simply fill in the blanks with a specific action and desired result that will resonate with your audience.

                   

                    2. The “List” Formula

                      “[Number] Ways to [Achieve a Goal]”

                      The "List" formula is highly effective because it promises a set of actionable tips or strategies. Lists are easy to digest, and readers love them because they can quickly see the value they’re getting.

                      Here’s how to create a compelling list headline:

                        • Choose a Relevant Goal: Identify a goal that your audience wants to achieve. This could be anything from improving their marketing strategy to boosting productivity.
                          • Determine the Number of Items: Decide how many tips or strategies you will include. Odd numbers (like 5, 7, or 9) often perform better because they are perceived as more authentic.

                            Example: "7 Proven Strategies to Boost Your Website Traffic"

                             

                              3. The “Question” Formula

                                “Are You [Struggling with a Problem]? Here’s How to [Solution]”

                                The "Question" formula is powerful because it engages the reader by addressing a common problem they might be facing and immediately offering a solution. This type of headline creates curiosity and encourages the reader to seek answers.

                                To use this formula, simply fill in the blanks with a specific problem your audience faces and a concise solution that you can provide.

                                Example: "Are You Struggling to Convert Leads? Here’s How to Fix It Fast"

                                 

                                  4. The “Command” Formula

                                    “[Command] to [Achieve a Result]”

                                    The "Command" formula is effective because it uses direct, action-oriented language that tells the reader exactly what to do. This type of headline is straightforward and creates a sense of urgency, encouraging immediate action.

                                    Here’s how to craft a compelling command headline:

                                    1. Use a Strong Verb: Start with a strong, action-oriented verb that commands the reader to take a specific action.
                                    2. Be Clear About the Result: Clearly state the result or benefit the reader will achieve by following your command.
                                    3. Keep It Direct and Concise: Ensure your headline is to the point, without any unnecessary words or fluff.

                                    Example: "Learn to Write Headlines that Convert Like Crazy"

                                     

                                      5. The “Reason Why” Formula

                                        “[Number] Reasons Why [Something is Beneficial]”

                                        The "Reason Why" formula works well because it promises clear, logical explanations that appeal to the reader’s curiosity and desire for understanding. It’s particularly effective for providing evidence or justification for a claim.

                                        Example: "5 Reasons Why Your Landing Page Isn’t Converting (And How to Fix It)"

                                        To use this formula, fill in the blanks with a specific number and benefit that your audience finds valuable. This structure appeals to readers by offering detailed, logical explanations that address their needs or questions.

                                         

                                          6. The “Secrets” Formula

                                            “Secrets to [Achieve a Desired Outcome]”

                                            The "Secrets" formula is compelling because it suggests insider knowledge or exclusive information that the reader doesn't already know. This type of headline generates curiosity and a desire to uncover these "secrets." Here’s how to craft an intriguing "Secrets" headline:

                                              • Identify the Desired Outcome: Focus on a specific result or benefit that your audience wants to achieve.
                                              • Imply Exclusivity: Use the word “secrets” to imply that the information is special, valuable, and not widely known.
                                              • Promise Value: Ensure that the outcome is desirable and valuable to your audience.

                                              Example: "Secrets to Effortless Weight Loss Revealed"

                                               

                                                7. The “Problem/Solution” Formula

                                                  “[Problem]? [Solution]”

                                                  The "Problem/Solution" formula is highly effective because it directly addresses a common issue your audience faces and immediately offers a remedy. This type of headline resonates with readers because it shows empathy for their struggles and provides an immediate path to relief.

                                                  Start by pinpointing a specific problem that your audience is likely experiencing. This problem should be relevant and significant to them. Then, immediately follow the problem with a straightforward solution that you can provide.

                                                  Example: "Low Conversion Rates? Here’s How to Fix Them Fast"

                                                   

                                                    8. The “Benefit” Formula

                                                      “Get [Desired Result] in [Time Frame]”

                                                      The "Benefit" formula is powerful because it combines a clear benefit with a specific time frame, making the promise both appealing and urgent. This type of headline works well because it tells the reader exactly what they will gain and how quickly they can achieve it.

                                                      1. Identify the Desired Result: Focus on a specific and attractive outcome that your audience wants to achieve.
                                                      2. Set a Time Frame: Specify a time frame in which the result can be achieved. This adds urgency and makes the benefit feel more attainable.
                                                      3. Be Clear and Specific: Ensure that both the result and the time frame are clearly communicated and relevant to your audience.

                                                      Example: "Get More High-Paying Clients in Just 30 Days"

                                                       

                                                      Conclusion

                                                      Take these headline formulas out for a test drive the next time you write landing page copy.

                                                      Also…

                                                      If you want daily copywriting tips to double your conversions, enter your email below:

                                                       

                                                      Your Ultimate Guide to Google Ads Descriptions in 2024 (Boost Your Conversions TODAY)

                                                      Jun 10, 2024 by Jeremy Mac
                                                      google ads

                                                       

                                                      You’ve poured hours into creating the perfect Google ad campaign.

                                                      You’ve got killer headlines, stunning visuals, and a compelling offer.

                                                      But…

                                                      There’s one small detail that can make or break your ad’s success:

                                                      Your ad’s description.

                                                      These brief lines of text are often overlooked, yet they hold immense power to boost your conversions and maximize your ROI.

                                                      In this guide, you’ll discover everything you need to know about writing effective Google ad descriptions. Including best practices & insider tips from top copywriters to help you create descriptions that not only attract clicks but also convert those clicks into customers.

                                                       

                                                      What Are Google Ad Descriptions?

                                                      dog

                                                      Google ad descriptions are the concise snippets of text that appear beneath your ad headlines.

                                                      They provide additional context and details about your offer, helping to persuade potential customers to click on your ad.

                                                      Essentially, they support your headline and give you a chance to further entice and inform your audience.

                                                      They offer the opportunity to highlight key benefits, address potential objections, and include a clear call to action.

                                                      When done right, these descriptions can significantly improve your ad’s performance.

                                                       

                                                      How Many Descriptions Can You Include? And Is There a Character Limit?

                                                      question mark

                                                      When it comes to how many descriptions in Google ads you can include, Google allows you to add up to two descriptions per ad.

                                                      This gives you the opportunity to expand on your headline and provide more detailed information to entice potential customers. Having two descriptions allows you to cover more ground and address different aspects of your offer, making your ad more comprehensive and appealing.

                                                      But there’s a catch:

                                                      The Google ads description character limit.

                                                      Each description has a character limit of 90 characters.

                                                      This means you need to be concise and strategic with your word choice. Every character counts, so it’s essential to write your descriptions in a way that maximizes their impact without wasting space.

                                                      Here’s a quick tip:

                                                      Use short, powerful words and avoid filler.

                                                      Get straight to the point, and make sure every word adds value.

                                                      Focus on the benefits, address your customer’s needs, and include a clear call to action. By doing so, you’ll create compelling descriptions that fit within the character limit and drive better results for your ads.

                                                       

                                                      Best Practices to Follow When Writing Descriptions for Google Ads

                                                      warning sign

                                                      Writing effective Google ads descriptions involves more than just filling in the character count.

                                                      To make the most out of your descriptions, follow these best practices:

                                                      Be Clear and Concise

                                                      Every word in your ad description should serve a purpose. Clarity is key. Avoid jargon and unnecessary words. Get straight to the point and make your message easily understandable.

                                                      Highlight Unique Selling Points (USPs)

                                                      Your ad description should highlight what sets your product or service apart from the competition. Emphasize unique features, benefits, or offers that make your business stand out.

                                                      Include a Strong Call to Action (CTA)

                                                      A clear and compelling CTA can drive action. Phrases like “Shop Now,” “Learn More,” or “Get Started” can encourage users to take the next step. Make sure your CTA aligns with the action you want users to take.

                                                      Use Keywords Naturally

                                                      Incorporate your headline and description for Google ads with relevant keywords, but ensure they flow naturally within your text. Keywords like Google ads description examples and Google ads description character limit should fit seamlessly and enhance readability.

                                                      Focus on Benefits Over Features

                                                      While it’s important to mention features, focusing on the benefits will resonate more with your audience. Explain how your product or service can solve a problem or improve their lives.

                                                      Leverage Emotional Triggers

                                                      Tap into your audience's emotions by using words that evoke feelings. Whether it's excitement, urgency, or trust, emotional triggers can make your ad more persuasive.

                                                      Test Different Descriptions

                                                      A/B testing different descriptions can help you determine what resonates best with your audience. Experiment with various phrasings, CTAs, and value propositions to see which combinations yield the best results.

                                                      By following these best practices, you can create Google ads descriptions that not only attract attention but also drive higher conversions. Remember, the goal is to make every word count and deliver a persuasive message that encourages users to click on your ad.

                                                       

                                                      10 Quick Tips for Writing High-Converting Google Ad Descriptions

                                                      Let's dive into some actionable tips that will help you write high-converting Google ads descriptions.

                                                      Each of these tips is designed to deliver immediate results & boost your conversion rates.

                                                      Tip 1: Use Action-Oriented Language

                                                      action

                                                      Words that inspire action are crucial in ad descriptions.

                                                      Verbs like “Discover,” “Get,” “Enjoy,” and “Boost” encourage users to take the next step.

                                                      Action-oriented language creates a sense of urgency and motivates potential customers to click on your ad.

                                                      Example:

                                                      Instead of saying “Our product is available now,” say “Grab [product] today and start enjoying the benefits ASAP!”

                                                      By focusing on actionable phrases, you make it clear what you want the user to do next.

                                                      This clarity can lead to higher engagement and, ultimately, more conversions.

                                                      When crafting your Google ad descriptions, think about the specific action you want users to take and use language that directs them towards that action.

                                                      This approach will help you create more effective and high-converting Google ads.

                                                       

                                                      Tip 2: Highlight a Key Benefit

                                                      Your ad description should quickly communicate the primary benefit your product or service offers.

                                                      Think about what problem your product solves or what unique advantage it provides.

                                                      For instance:

                                                      Instead of simply stating what your product is, focus on how it can improve the user’s life or solve a specific aching problem.

                                                      Consider this example: instead of “Our software has many features,” you could say, “Boost your productivity with our feature-rich software.” This not only tells the user what your product is but also highlights the direct benefit they will receive from using it.

                                                      By emphasizing a key benefit, you make your ad more relevant and appealing to potential customers. This can lead to higher engagement and improved conversion rates. Always ask yourself, “What’s in it for the customer?” and make sure your description answers that question clearly and compellingly.

                                                       

                                                      Tip 3: Use Numbers and Statistics

                                                      numbers

                                                      Numbers and statistics can make your Google ads descriptions more persuasive and credible. Specific figures grab attention and convey concrete value.

                                                      For example, instead of saying “Save money with our service,” you could say “Save 30% on your first order.”

                                                      Quantifying benefits with numbers provides clear, tangible value and can make your ad more persuasive.

                                                      Here’s another example:

                                                      Instead of “Our clients love us,” try “Rated 4.8 stars by over 2,000 satisfied clients.” This not only highlights customer satisfaction but also leverages social proof.

                                                      Using numbers and statistics can help build trust and credibility, making potential customers more likely to click on your ad.

                                                       

                                                      Tip 4: Create a Sense of Urgency

                                                      Creating a sense of urgency in your Google ads descriptions can encourage users to act quickly rather than putting off their decision.

                                                      Urgency can be a powerful motivator, especially in a competitive marketplace where users are bombarded with countless options.

                                                      Phrases like “Limited time offer,” “Hurry, offer ends soon,” or “Only a few left in stock” can create a fear of missing out (FOMO) and prompt immediate action. For example, instead of “Check out our sale,” you could say, “Shop now—50% off sale ends today!”

                                                      Urgency taps into the customer’s need to take advantage of a deal while it lasts, increasing the likelihood of a click and conversion.

                                                       

                                                      Tip 5: Address the Audience Directly

                                                      friendly man

                                                      Speaking directly to your audience can make your ad descriptions more personal and engaging.

                                                      Use words like “you” and “your” to create a connection and make the reader feel like you’re addressing them specifically. This approach can make your message more relatable and persuasive.

                                                      Example:

                                                      Instead of saying, “Our service helps people save time,” say, “Save time with our service and focus on what matters to you.” This makes the message more personal and directly addresses the reader’s needs and desires.

                                                      By addressing your audience directly, you create a sense of conversation and connection, making your ad more engaging and effective. This personal touch can significantly improve your ad’s performance and conversion rates.

                                                       

                                                      Tip 6: Leverage Social Proof

                                                      Social proof is a powerful tool in marketing.

                                                      People are more likely to trust a product or service if they see that others have had positive experiences with it. Including elements of social proof in your Google ads descriptions can increase credibility and encourage clicks.

                                                      For example, instead of just stating the benefits of your product, you can add a line like “Trusted by over 10,000 happy customers” or “Rated 4.9 stars by our users.” This not only highlights the popularity of your product but also builds trust by showing that others have had a positive experience.

                                                      Testimonials, reviews, and endorsements from satisfied customers can significantly enhance your ad’s appeal. Social proof reassures potential customers that they are making a good decision, increasing the likelihood of them clicking on your ad and converting.

                                                       

                                                      Tip 7: Focus on Local Appeal

                                                      If your business serves a specific geographic area, tailoring your Google ads descriptions to highlight local appeal can make your ads more relevant and enticing.

                                                      Mentioning local landmarks, cities, or community involvement can resonate with local audiences and increase engagement.

                                                      For example:

                                                      Saying “Get the best home services in [Your City]”, makes your ad more relevant to local users who are looking for services in their area.

                                                      Another example is emphasizing local benefits:

                                                      “Proudly serving [Your City] for over 20 years” or “Voted best coffee shop in [Your Neighborhood],” not only highlights your local presence but also builds trust and credibility with local customers.

                                                      By focusing on local appeal, you can create ad descriptions that feel more personalized and relevant, which can lead to higher click-through rates and conversions.

                                                       

                                                      Tip 8: Pose a Question

                                                      Posing a question in your Google ads descriptions piques curiosity and engages potential customers by prompting them to think about their needs and how your product or service can meet them.

                                                      This strategy helps draw users in and makes your ad stand out.

                                                      For instance, instead of saying, “Our service saves you time,” you could ask, “Tired of wasting time on mundane tasks?” This approach directly addresses a common pain point and encourages users to consider how your solution could help them.

                                                      Questions can also create a conversational tone, making your ad feel more personal and engaging. For example, “Looking for the best Google ads description examples to enhance your campaign?” This not only incorporates the keyword naturally but also invites the reader to engage with your ad.

                                                      Using questions effectively can make your ad descriptions more interactive and compelling, increasing the chances that users will click through to learn more about your offer.

                                                       

                                                      Tip 9: Highlight Promotions or Special Offers

                                                      sign

                                                      Promotions and special offers can be strong motivators for potential customers.

                                                      Highlighting these in your Google ads descriptions can significantly increase your click-through rates.

                                                      People love a good deal, and showcasing your promotions directly in the ad can capture their interest quickly.

                                                      For example, instead of a generic statement like “Check out our products,” you could say, “Get 20% off your first order today!” or “Limited time offer: Buy one, get one free.” These kinds of promotions create an immediate sense of value and urgency, encouraging users to take action.

                                                      Another approach could be emphasizing exclusive deals: “Exclusive online discount - Save $50 on your purchase!” or “Sign up now for a free trial and see the benefits for yourself.” By making your offers clear and attractive, you entice potential customers to click on your ad and take advantage of your promotions.

                                                      Highlighting promotions or special offers in your ad descriptions is a straightforward and effective way to attract more clicks and conversions, making your ads more compelling and competitive.


                                                      Tip 10: Focus on Pain Points

                                                      Addressing your audience’s pain points directly in your Google ads descriptions can make your ads highly relevant and compelling. When you highlight the problems your target customers face and present your product or service as the solution, you create a powerful incentive for them to click on your ad.

                                                      For example, instead of a generic statement like “Improve your workflow,” you could say, “Tired of missed deadlines? Our software ensures you stay on track.” This not only identifies a common pain point but also offers a clear solution.

                                                      Another example could be, “Struggling with high energy bills? Cut costs with our energy-efficient appliances.” This approach speaks directly to the customer’s problem and positions your product as the answer.

                                                      By focusing on pain points, you make your ad descriptions more relevant and emotionally resonant, increasing the likelihood of clicks and conversions. This strategy helps potential customers see the immediate value of your product or service in solving their specific issues.

                                                       

                                                      Conclusion

                                                      Apply these tips & best practices the next time you write Google ad descriptions and watch your conversions soar like a bald eagle.

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                                                      How to Write Google Ads Headlines that Get Clicked (Boost Your Conversions TODAY)

                                                      Jun 09, 2024 by Jeremy Mac

                                                       

                                                      ads

                                                       

                                                      Imagine this:

                                                      You're scrolling through Google, and a headline catches your eye.

                                                      It's intriguing, relevant, and makes you want to click instantly.

                                                      That's the power of a well-crafted Google Ads headline.

                                                      Getting your headlines right can mean the difference between a campaign that converts like crazy and one that falls flat.

                                                      In this guide, we’re diving deep into the art and science of writing Google ads headlines that not only get clicked but also boost your conversions.

                                                       

                                                      What Exactly are Headlines in Google Ads?

                                                      google ads

                                                      Your Google ads headlines are the digital first impression that can make or break your ad's success.

                                                      These short, attention-grabbing phrases are the first thing potential customers see when your ad appears. They’re designed to hook readers, spark their interest, and compel them to click.

                                                      In the realm of Google Ads, a headline is the bold statement at the top of your ad.

                                                      Google allows you to create multiple headlines, each playing a pivotal role in engaging users. These headlines are not just about capturing attention—they also need to be relevant and aligned with what the user is searching for.

                                                      Think of your headlines as the gateway to your ad’s content. A well-crafted headline can significantly boost your ad's performance by resonating with your target audience and prompting them to take action. The effectiveness of your ad hinges on how well these headlines connect with the viewer and entice them to learn more.

                                                       

                                                      What’s the Difference Between Google Ads Headlines & Descriptions?

                                                      vs

                                                      The Role of Headlines

                                                      Headlines for Google ads are all about grabbing attention. They’re the bold text at the top of your ad, meant to hook users instantly. You get up to three headlines per ad, and they should be used strategically to convey your main message, highlight key benefits, or trigger curiosity.

                                                      The Role of Descriptions

                                                      Descriptions, on the other hand, give you a bit more space to expand on your message. While the headlines reel users in, the descriptions are where you seal the deal. You can use them to provide additional details, clarify your offer, and include a clear call to action. Think of them as the supporting cast that enhances the appeal of your headlines.

                                                      Key Differences

                                                      1. Length: Headlines are short and sweet, usually limited to 30 characters each. Descriptions give you more room to play, with up to 90 characters each.
                                                      2. Purpose: Headlines capture attention quickly; descriptions provide context and encourage action.
                                                      3. Placement: Headlines are at the top of the ad, making them the first thing users see. Descriptions appear below, giving extra info that helps persuade the user to click.

                                                      Understanding the distinct roles of headlines and descriptions helps you write ads that are not only eye-catching but also informative and persuasive. Use both effectively, and you’ll see a significant boost in your ad performance.

                                                       

                                                      Google Ads Headlines Best Practices in 2024

                                                      campaign

                                                      Creating Google ads headlines that convert isn’t just about creativity; it’s also about adhering to Google’s guidelines and best practices.

                                                      In 2024, Google continues to evolve its ad platform, and staying updated with these practices is essential to maximize your ad performance.

                                                      Here’s what you need to know:

                                                      1. Character Limits

                                                      Each headline in your Google Ads can have up to 30 characters. This means you need to be concise and compelling within a limited space. Make every word count. If you’re using all three headlines, that’s a total of 90 characters to capture your audience's attention.

                                                      2. Number of Headlines

                                                      Google allows you to use up to three headlines per ad. Utilizing all three gives you the flexibility to convey more information and increase the chances of your ad appearing relevant to different search queries. Each headline should offer something unique to complement the others.

                                                      3. Keyword Integration

                                                      Integrate your keywords naturally into your headlines. This not only helps with relevancy but also improves your Quality Score. Keywords should flow seamlessly within the headline without sounding forced. For instance, if your keyword is how to write google ads headlines, make sure it fits naturally within the context.

                                                      4. Be Clear and Specific

                                                      Your headlines should be clear and specific about what you’re offering. Vague or misleading headlines might get clicks, but they won’t convert if the user feels tricked. Clarity builds trust and sets the right expectations.

                                                      5. Match Headline with Search Intent

                                                      Understanding and matching the search intent behind the keywords is crucial. If someone is searching for “best SEO tools,” your headline should directly address that need, like “Discover the Best SEO Tools for 2024.” Aligning your headlines with what users are looking for increases relevance and click-through rates.

                                                      6. Use a Variety of Benefit-Driven Headlines and SEO Keyword Headlines

                                                      Mix up your headlines to include both benefit-driven phrases and SEO keywords. Benefit-driven headlines focus on what the user gains (e.g., “Boost Your Traffic by 50%”), while SEO keyword headlines ensure that your ad matches relevant search queries (e.g., “Top SEO Tools 2024”). This combination ensures you appeal to both user intent and search algorithms.

                                                      By following these best practices, you can write Google ads headlines that not only comply with Google’s guidelines but also drive clicks and conversions. Use these tips to refine your ad strategy and watch your campaign performance soar.

                                                       

                                                      8 Expert Tips for Improving Your Google Ads Headlines TODAY

                                                      1. Use Power Words to Captivate

                                                      When crafting Google ads headlines, incorporating power words can make a huge difference.

                                                      Power words are persuasive, emotive terms that evoke a response from readers. Words like "Free," "Instant," "Proven," and "Secret" can make your headline more compelling.

                                                      For instance, "Discover the Secret to Instant Traffic Boosts" leverages power words to draw in clicks.

                                                       

                                                      2. Leverage Urgency and Scarcity

                                                      Creating a sense of urgency or scarcity in your Google ads headlines can drive users to take immediate action.

                                                      Phrases like "Limited Time Offer," "Act Now," or "Only a Few Left" can prompt users to click before they miss out.

                                                      For example, "Only 3 Days Left to Save 50%" makes the offer feel time-sensitive and encourages quick decision-making.

                                                       

                                                      3. Personalize Your Headlines

                                                      Personalization can make your Google ads headlines more relevant and engaging to your audience. Use words like "you" or "your" to speak directly to the reader.

                                                      For instance, a headline like "Transform Your Home with Our Expert Tips" feels more personal and inviting than a generic statement.

                                                      Tailoring your headlines to address the specific needs and desires of your target audience can significantly increase your ad's effectiveness.

                                                       

                                                      4. Highlight a Unique Selling Proposition (USP)

                                                      Your Google ads headlines should clearly communicate what sets your product or service apart from the competition.

                                                      Highlighting your unique selling proposition (USP) can attract users looking for specific benefits. For example, "Get the Only SEO Tool with Real-Time Analytics" emphasizes a unique feature that competitors may not offer. Clearly stating your USP in the headline can make your ad stand out and entice users to click.

                                                       

                                                      5. Incorporate Social Proof

                                                      Social proof can significantly enhance the credibility of your Google ads headlines. Mentioning customer reviews, testimonials, or the number of satisfied users can build trust and encourage clicks. For instance, "Trusted by Over 10,000 Professionals" or "Rated 5 Stars by Our Customers" leverages social proof to assure potential customers of your product’s value and reliability.

                                                       

                                                      6. Create a Sense of Curiosity

                                                      Creating curiosity in your Google ads headlines can compel users to click to learn more. Phrasing your headline in a way that teases information can make users eager to find out what comes next. For example, "You Won't Believe How Easy It Is to Boost Your SEO" or "Discover the Secret to Higher Conversions" arouses curiosity and encourages users to click on your ad to uncover the details.

                                                       

                                                      7. Use Questions to Engage

                                                      Posing a question in your Google ads headlines can engage users by prompting them to think about their own needs or problems. Questions naturally draw attention and can make the reader feel directly addressed. For instance, "Struggling with Low Traffic?" or "Want to Increase Your Sales?" are questions that resonate with the user's situation and entice them to click to find the solution.

                                                       

                                                      8. Keep It Simple and Direct

                                                      Simplicity and clarity are key in Google ads headlines. Avoid jargon and complex language that might confuse or alienate potential customers. Instead, use straightforward and easy-to-understand language. For example, "Get Fast, Reliable Hosting" or "Boost Your Online Sales Today" are simple yet powerful headlines that clearly communicate the benefit and call to action, making it easy for users to understand and act on.

                                                       

                                                      Conclusion

                                                      Use these tips to write attention-grabbing Google Ads Headlines.

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                                                      Jeremy Mac

                                                      Shows aspiring & struggling copywriters how to break into copywriting, feel confident in their copywriting skills and get a steady stream of high-paying clients - WITHOUT the confusion, hassle or guesswork

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                                                      Discover why hundreds of copywriters are raving about my popular monthly membership – Copy Kings

                                                      Copy Kings Membership

                                                      Jeremy Mac

                                                      Shows aspiring & struggling copywriters how to break into copywriting, feel confident in their copywriting skills and get a steady stream of high-paying clients - WITHOUT the confusion, hassle or guesswork

                                                      Want Daily Tips to Help YOU Become A 6-FIGURE COPYWRITER?

                                                      Enter your primary email address below to open Jeremy's daily email tips and a FREE audio training straight out of his popular paid membership – Copy Kings

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                                                      Heather Mackenzie

                                                      ❝I'm in awe of the results I've achieved with the help of this membership.❞

                                                      Ken Burke

                                                      ❝I can confidently say this has been one of the best investments I've made in my copywriting career.❞

                                                      Nicole Orlando

                                                      ❝If you're serious about a copywriting career, this program is your launchpad to success!❞

                                                      Brett T.

                                                      ❝I used to struggle with writer's block, but not anymore. Like seriously, it's gone! Jeremy has unlocked my true copywriting potential!❞

                                                      Brooke White

                                                      ❝Prior to joining, I was extremely burnt out and lost my fire. I struggled to generate leads and find success as a freelancer. But not anymore! I now enjoy my career again, feel very passionate and am excited about the opportunities that lie ahead.❞

                                                      Yvette Rodriguez

                                                      ❝I used to struggle HARD at building strong relationships with my clients because it was hard for me to connect with them on a deeper level and understand their needs and concerns. Since joining Copy Kings, I’ve been able to build stronger, more meaningful relationships with my clients, and I feel great about helping them achieve their business goals.❞

                                                      Giannas P.

                                                      ❝My income has doubled since joining. I can't thank Jeremy enough!❞

                                                      Rachel Garret

                                                      ❝From raw beginner to copy GOD, this program caters to all levels. It's an all-in-one copywriting solution.❞

                                                      Olivia Smith

                                                      ❝I’ve taken on over 12 HIGH QUALITY clients since joining, resulting in a 50% increase in income compared to last year. These numbers are a testament to the effectiveness of this membership.❞

                                                      Bobby C.

                                                      Hear From These Thriving Copywriters Who Are Now Living Like Kings & Queens... Will YOU Be Next?

                                                      ❝I can't recommend Copy Kings enough! It gave me the skills, the confidence, and THE CLIENTS to become a successful copywriter.❞

                                                      Kevin Davis

                                                      ❝If you're a budding copywriter, this is your secret weapon. I've landed clients I only dreamed of thanks to this membership!❞

                                                      Alex Rodriguez

                                                      ❝As someone who knew nothing about copywriting, this membership turned me into a pro! Seriously, like within the 1st month of joining. Highly recommended!❞

                                                      Benjamin J

                                                      ❝Incredible value! This program has opened up new doors for my copywriting career.❞

                                                      Ethan Ramirez

                                                      ❝Top-notch content and support. It's like having a mentor by your side. I refer to the resources whenever I feel stuck.❞

                                                      Franklin Nguyen

                                                      ❝One new client and it pays for itself 10x over. Already closed 5 new clients since enrolling in this membership!❞

                                                      Isaiah Patel

                                                      ❝This copywriting membership is a must-have for any copywriter looking to grow their business. I love how Jeremy provides detailed insights into the psychology of what makes people buy. He offers a TON of actionable tips to apply to your own business in each training.❞

                                                      Quentin James

                                                      ❝This membership is worth THOUSANDS. I’ve already made back AT LEAST 20x the monthly cost.❞

                                                      Thomas P

                                                      ❝Joining was the best decision of my life. It's the best investment I've made in my career as a copywriter.❞

                                                      Xavier Boseman

                                                      ❝I was initially skeptical about yet another copywriting course, but this continues to blow me away. It's not just about theory; it's a hands-on, results-driven approach from a real expert who gets it.❞

                                                      Ulysses F

                                                      ❝I love how Jeremy really focuses on the importance of relationship-building with clients. Almost no 1 is teaching this sort of stuff. Some of the tips and knowledge he gives away are truly MIND OPENING. I can’t wait to start applying the tips from last week's vid into conversations with clients.❞

                                                      Vincent Martin

                                                      ❝I had my doubts, but this membership genuinely overdelivered. The practical and real-world advice exceeded my expectations.❞

                                                      Patrick McMullin

                                                      ❝His enthusiasm for copywriting and marketing is contagious. It makes all his content very engaging and enjoyable to listen to. I usually go through his teachings several times to really dig out all the gold. I love listening while on my morning runs.❞

                                                      Michaela Meyers

                                                      ❝SO MANY options for getting clients. He wasn’t joking when he said you can choose the ones that you enjoy most. I found a few that work best for me and my personality. These are NOT the same ol lead generation tips. He gives advanced tips on all the newest strategies from his “in the trenches” experience with getting clients and they are practical and easy to use not just generic advice or puffy theory.❞

                                                      Jonathon Gold

                                                      ❝Jeremy covers so much more than just copywriting. He gives away tons of actionable tips on marketing, sales, lead gen, customer relations and overall business growth strategies.❞

                                                      Liam Williamson

                                                      ❝He provides practical examples and tips that I never would have thought of on my own. It opened my eyes to new and VERY PROFITABLE copywriting strategies.❞

                                                      Jacob Thompson

                                                      ❝I love the bite-sized weekly lessons, which makes it easy to fit into my busy schedule. There’s no fluff at all, only how-to advice that anyone can benefit from.. like tomorrow!❞

                                                      Tomas Henderson

                                                      ❝I really liked how a bunch of lessons focus on the importance of follow-up and building relationships with clients. This is crucial for long-term success in copywriting and Jeremy gave great insider tips on how to build long-term relationships and get referrals from them.❞

                                                      Harrison peppers

                                                      ❝The membership provides actionable steps and easy to use worksheets to help me apply the copywriting strategies to my writing. This made it easy to implement the strategies in a practical way.❞

                                                      Brianna Carter

                                                      ❝No theory, all actionable advice from real-world experience. Jeremy’s a master copywriter and teacher. I learned so much from his insights and tips.❞

                                                      Aaliyah Jackson

                                                      ❝The program really highlighted the importance of authenticity and being true to yourself in your marketing efforts. This is crucial for building trust with clients and makes freelancing much more enjoyable and comfortable.❞

                                                      Camille Green

                                                      ❝This membership was a great investment. I saw an immediate improvement in my writing after implementing the new strategies.❞

                                                      Jasmine Thomas

                                                      ❝I was concerned that this program might not be tailored to my specific niche, but it turned out to be adaptable and beneficial for all copywriters.❞

                                                      Latoya Washington

                                                      ❝Jeremy provided great tips for leveraging social media platforms for lead generation. This was particularly helpful for me, becuz I was unsure how to effectively use social media to promote my freelance business.❞

                                                      Dominique Sanchez

                                                      ❝As an experienced copywriter, I thought I knew it all. But this program brought new tips and ideas to my attention, making it a worthwhile investment even for seasoned pros.❞

                                                      Gabrielle Adams

                                                      ❝I now have clear goals and expectations for business. This helped me focus my efforts and achieve better results. I feel very confident now about copywriting career and just know my business will thrive!❞

                                                      Beatriz Flores

                                                      ❝I had reservations about the ROI claims he made, but I've already seen a significant increase in my income.❞

                                                      Ana Chavez

                                                      ❝Initially, I wondered if the cost was justified. But the copywriting and business-building skills I gained here are already paying off tenfold. Worth every penny!❞

                                                      Carolina Green

                                                      ❝The strategies taught are so practical and easy to implement. Really enjoying it so far!❞

                                                      Isabella Perez

                                                      ❝As a copywriter, I've taken a lot of courses, but this is by far the best. Like nothing I’ve ever experienced. This guy really knows his stuff when it comes to copywriting, marketing, and getting clients. Stuff that no copywriter or guru talks about.❞

                                                      Sophia Wilson

                                                      ❝If you're struggling to break into copywriting, this membership is a must-have. It will change the way you write and do business.❞

                                                      Ava Brown

                                                      ❝I learn so much from each lesson, I’ve already implemented some of the gold nuggets and seen VERY impressive results.❞

                                                      Mia Adams

                                                      ❝I questioned whether I could really get clients as a newbie, but this program breaks it down into manageable steps. It's changed my perspective completely!❞

                                                      Aiden Kim

                                                      ❝I used to think copywriting courses and memberships were just a waste of money, but this one completely changed my mind. It's practical, results-driven, and worth every cent.❞

                                                      Danial Chen

                                                      ❝At first, I thought, 'Why should I pay for something I can learn online for free?' But the insider tips and expert guidance are unmatched. I've already made my money back in spades.❞

                                                      Connie Chinburg

                                                      ❝I questioned whether this could really help me land clients, but the client acquisition strategies and networking tips it provides are a game-changer.❞

                                                      Esther Zhang

                                                      ❝I'm so glad I invested in this subscription. It's already paid off BIG TIME.❞

                                                      Harper Twinsly

                                                      ❝This is perfect for copywriters of all experience levels. It provided me so many new insights on copywriting and sales, even though I've been in this business for years.❞

                                                      Caitlin Wilson

                                                      ❝Each lesson is so informational and entertaining. Jeremy keeps my attention throughout. I never feel bored or overwhelmed.❞

                                                      Giselle Davis

                                                      ❝The membership was a great investment. It provides a wealth of knowledge and actionable steps to grow my copywriting business.❞

                                                      Peter W.

                                                      ❝His trainings are filled with practical tips and tricks that I never would have thought of on my own. Literally no one else is teaching this stuff.❞

                                                      Tracy Berkshire

                                                      ❝I thought I could figure it out on my own, but this has streamlined the learning process, saving me valuable time and effort.❞

                                                      Lauren Parker

                                                      ❝Since joining, I've noticed a significant increase in the number of clients and projects I am getting.❞

                                                      Erin P

                                                      ❝The knowledge and expertise in Copy Kings are unparalleled. It's a copywriter's dream come true!❞

                                                      Davis N.

                                                      ❝I was scared of enrolling in this program due to all the scammers out there but Jeremy is the real deal. I have been blown away by the results. I’ve already seen a significant increase in the number of clients I am generating. I recommend to any copywriter whose struggling with getting clients or looking to take their business to the next level. You won’t be disappointed!❞

                                                      Fiona Brown

                                                      ❝One of the most valuable benefits of joining has been the significant reduction in rejection I have experienced from prospects. He's taught me how to attract more qualified leads who are already interested in my services. This has resulted in waaaay less rejections and more successful conversions.❞

                                                      Peyton P.

                                                      ❝Before joining, I was constantly struggling to generate leads and get work, which left me feeling burnt out and extremely stressed. This has helped me achieve a better work-life balance and reduce burnout while still growing my business.❞

                                                      Rebecca Anderson

                                                      ❝I am now more confident than ever in my writing ability! I am super confident I will succeed!❞

                                                      Sara Ortiz

                                                      ❝This program turned me from a novice into a copywriting expert. I'm amazed!❞

                                                      Mike Vega

                                                      ❝This has really given me an unfair advantage over my competition! The expert advice has given me the power to stand out in a VERY crowded market.❞

                                                      Jake Upton

                                                      ❝Before Copy Kings, I often felt intimidated by my competition and feared losing out on potential clients. However, Jermey has taught me how to differentiate myself from other writers and leverage my unique strengths to attract more business. I now feel much more confident in my copywriting ability. I am excited to see the results in the upcoming months.❞

                                                      William Foster

                                                      ❝I used to struggle with crippling imposter syndrome and fear of rejection, which held me back from pursuing really going all in with copywriting and growing my business. However, this membership has shot me with confidence. I no longer have imposter syndrome with my writing and feel confident in building a more successful business and a much more fulfilling career.❞

                                                      Taylor Bradberry

                                                      ❝The step-by-step guidance and mentorship are what every aspiring copywriter needs.❞

                                                      Jason Kim

                                                      ❝This membership has had a TREMENDOUS impact on the quality of my clients and my overall business. Before joining Copy Kings, I often found myself working with difficult clients who did not respect my time or expertise. But jeremy has shown me how to attract higher-quality clients who are more likely to value my services and treat me with respect. As a result, I now work with AMAZING clients who are a better fit for my business and who are more likely to refer me to others in their professional network.❞

                                                      Nick Smith

                                                      ❝Completely transformed the way I write copy! I no longer feel stuck. I know exactly what to say and how to say it. It's like magic!❞

                                                      Heather Mackenzie

                                                      ❝I'm in awe of the results I've achieved with the help of this membership.❞

                                                      Ken Burke

                                                      ❝I can confidently say this has been one of the best investments I've made in my copywriting career.❞

                                                      Nicole Orlando

                                                      ❝If you're serious about a copywriting career, this program is your launchpad to success!❞

                                                      Brett T.

                                                      ❝I used to struggle with writer's block, but not anymore. Like seriously, it's gone! Jeremy has unlocked my true copywriting potential!❞

                                                      Brooke White

                                                      ❝Prior to joining, I was extremely burnt out and lost my fire. I struggled to generate leads and find success as a freelancer. But not anymore! I now enjoy my career again, feel very passionate and am excited about the opportunities that lie ahead.❞

                                                      Yvette Rodriguez

                                                      ❝I used to struggle HARD at building strong relationships with my clients because it was hard for me to connect with them on a deeper level and understand their needs and concerns. Since joining Copy Kings, I’ve been able to build stronger, more meaningful relationships with my clients, and I feel great about helping them achieve their business goals.❞

                                                      Giannas P.

                                                      ❝My income has doubled since joining. I can't thank Jeremy enough!❞

                                                      Rachel Garret

                                                      ❝From raw beginner to copy GOD, this program caters to all levels. It's an all-in-one copywriting solution.❞

                                                      Olivia Smith

                                                      ❝I’ve taken on over 12 HIGH QUALITY clients since joining, resulting in a 50% increase in income compared to last year. These numbers are a testament to the effectiveness of this membership.❞

                                                      Bobby C.

                                                      GET PAID LIKE A KING TO WRITE FOR BRANDS YOU LOVE - TODAY!

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