The "King of Copy" is Giving Away Tips for Becoming a Top Paid Copywriter Right Now

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How to "Force" Your Brain to Feed You Endless Ideas When Writing Copy

Feb 08, 2024 by Jeremy Mac



One of the most underrated aspects to your success is the ability to come up with big ideas.

To constantly “create” breakthrough ideas to use in your copywriting.

Truth is:

If your sales message is not tied around a big idea, you will always earn peanuts on the prairie.

Lots of disgruntled copywriters scratch their head on this.

I had a hard time cracking the bank’s vault too.

I would try really hard to tap into my creativity and force out ideas.

But, the more I tried, the harder it became.

Then, after reading Joseph Sugarman’s book, Adweek Copywriting Handbook, I realized the foolish mistake I was making.

You see, the best way to tap into creativity is NOT hard work.

It’s the exact opposite.

The key is to give your mind a BREAK. 

Sugarman advised to take a break after writing the first draft.

However, I like to take a break BEFORE I write.

Here’s what I do…

I research my market intensely.

I stuff my brain with all the hard facts, data and stats on my market, product, company, etc.


I cool off.

Ideally, I won’t write for another 24 hours.

During this time, I’ll do anything but work on this assignment.

I find it best to do something fun and relaxing.

Because it’s during these moments when big ideas crystalize.

I can’t tell you how many times I’ve been smacked in the arse by a phat idea while taking a shower, walking my dog or lifting weights.

Why does this work so well?

Your subconscious mind needs time to take in all the info that your conscious mind has given it.

And, when you give it time to “incubate” (that’s what Sugarman called this process), it will “create” for you.

That’s the beauty of it all.

You don’t have to do ANYTHING.

Research intensely… Then take a day off.

Do something fun.

Then, when you are hit with a big idea…


Try this out the next time you write for a client.

Don’t have any clients yet?

Let’s fix that, amigo.

If you want dozens of clients within the next few weeks, go here:

This “method” works for anyone (especially naked beginners).

Best part is, you don’t need a portfolio.

It’s practically a legal loophole for generating copywriting clients at scale for raw beginners.

See for yourself:

To your success,

Jeremy Mac

The #1 Reason Why People Buy Products (Not What You Think)

Feb 08, 2024 by Jeremy Mac


"Why?" on the chalkboard


While back, I listened to an interview with two copywriting legends - Ben Settle and Scott Haines.

Scott was one of Gary Halbert's only protégés.

He revealed a bunch of spicy copywriting lessons he learned from Gary during this interview.

One lesson shocked me to my bones…

Scott revealed the NUMBER ONE reason why people buy products.


That’s what I thought. 

But I was dead wrong.

It all has to do with what killed the cat.


Gary told Scott how people will often buy products, they had no intention of buying, simply because the ad tickled their curiosity.

More specifically:

A single bullet, drenched in curiosity, created a furious itch they just had to scratch.

You can watch curiosity’s jaw dropping power at play in top ads from the legends of direct response copy.

I try to add as much curiosity into my copy as possible.

You’d be wise (and wealthy) to do the same.

If you’d like to become a better copywriter overnight and richer this year, and every year after, then make sure you join my inner circle of top copywriters – Copy Kings:

Inside the club…

I reveal the little-known secrets you need to make a fortune from in this lifechanging field.

Plus, when you join TODAY, you’ll also gain $326 worth of bonuses guaranteed to multiply your income.

Go here to learn more about these hush puppies...

To your success,

Jeremy Mac

Focus On What You Can Control

Feb 08, 2024 by Jeremy Mac

pulling puppet strings


There’s a lot of scary things happening around the world right now.

2 big wars…

Corrupt politicians…

Crumbling economy…

Robots going terminator mode on our jobs…


Most of this is completely out of our control.


Although it may be hard to escape the 24/7 cycle of war terror, there are a lot of good things in life that we DO have control over.


The potential to earn more money.  

The potential to provide a better life for our families.

The potential to create a lifestyle around what we are most passionate about.

This is all possible…

And unlike the hellish news events surrounding around us, you DO have control over making these “wishes” and “dreams” into a REALITY.

But this will ONLY happen if YOU step up to the helm and steer your own ship.

If your dream is to become a successful copywriter who earns more than “enough” to live comfy, works from anywhere in the world and writes for brands you love, then my Copy Kings inner circle can show you how:


When you subscribe TODAY…

You’ll gain 7 special bonuses.

Notice how I say special.

That’s because they are.


Each bonus is designed to help you sharpen your copywriting skillz, break into this exciting industry and get more clients than you can handle – within weeks… instead of months (or even years).

You can learn more about the bonuses here:

To your success,

Jeremy Mac

What New Life Are You Giving Your Readers?

Feb 08, 2024 by Jeremy Mac

New life


Today’s lesson is very important.

If you digest it and keep it in the front cortex when writing, you can shoot to the top of the copywriting mountain very quickly.

If you abandon it?

You will stay at the dangerous bottom with the other 95% of broke writers.


I purchased an audio product from Bob Bly (master copywriter) on how to create info products.

In the first 10 minutes, he revealed one of the most important lessons for copywriters:

“People do not buy products…. They buy new lives.”

They pay good $$ to live a new life where they are richer, skinnier, happier, healthier, more confident, more attractive, etc… 

So, whenever you write copy, you want to uncover WHY people are buying your client’s product.

What new life will they gain by using the product?

Sell this fantasy life.

Do NOT sell the product's features.

People don’t give 2 hoots about how many pages a book has, the cover material or the font size.

They only care about what problems your product helps them solve and what desires they can fulfil.

When you paint a Picasso image of your prospect’s “new life” in their minds, you have cracked the code to writing killer copy.

If you’d like to crack the code faster and break into the grand vault without a scratch, then join my exclusive membership for copywriters - Copy Kings:

The hot moment you do…

You’ll find a link to 7 gold bricks in your email inbox.

Don’t worry they are not ink-marked.

However, these bonuses (worth $326) can help you earn you a small fortune if you’re a DOER.

To your success,

Jeremy Mac

Teeth Whitener Copywriting "solutions"

Feb 08, 2024 by Jeremy Mac

white teeth


Just finished a 30 day supply of Crest Teeth Whiteners.

You know…

Those lil sticky strips to help remove stains and filth from your teeth.

Well, they removed a lot of crap.

My smile is shining bright like a diamond.

However, this is my +10 time using these strips.

They are NOT a permanent solution.

The only REAL solution has to do with taking better care of my teeth (which I’m too lazy to do).

Brushing them twice a day, flossing, gargling mouth wash, avoiding sticky candy, etc.

Without doing this…

I’ll be buying white strips until I’m snoring in a black coffin.

Why do I bring this up?

Because, this is the #1 reason why so many “copywriters” SUCK at writing.

They struggle to sell because they focus their time & energy on all the latest “super-hot” new tactics.

97% of these guru tactics don’t work.

But even if they do, they won’t work for long.


Because they are like the teeth whiteners…

They are temporary fixes to underlying problems.

The underlying problem: 

Lack of direct response copywriting basics.

Copywriting 101.

The never-changing direct response copywriting principles that determine whether or not people will read your writing & buy from you.

Without a solid knowledge of the basics, you will always be “lost” when sitting down to write.

You will always be swimming upstream against a mighty current.


If you’d like to flow with the stream, down a river of profit, freedom and fun, then latch on to my membership for copywriters – Copy Kings:

I’ll teach you everything you need to become a top-paid copywriter who effortlessly turns into money for your clients and yourself.


When you subscribe TODAY, you’ll find 7 all-mighty bonuses in your email inbox (worth $326).

To your success,

Jeremy Mac

The "Late to Work" Mindset for Writing Killer Headlines that are Almost IMPOSSIBLE to Ignore

Feb 07, 2024 by Jeremy Mac

Man running late to work


Lots of copywriting books and courses teach how to write headlines.

They cover the common formulas, frameworks and techniques.


99.9% do NOT discuss mindset.

This is marketing malpractice.

Because the mindset you have when writing headlines is probably more powerful and more helpful than any writing mechanics (“how to”, “X ways to”, etc.)

Whenever I write headlines, I get into this mindset:


Your “ideal reader” is driving to work.

She is 10 minutes late and panicking like a pig.

But she still picks up your phone call.

What would you say to get her to not only not hang up on you, but also pull over to the side of the road and beg you to tell her more about what you have to offer?

This is the mindset you want to have when writing headlines.

The overused “how to” headlines, or “7 ways to a healthier life” headlines just ain’t gonna cut it in today’s busy world surrounded by a million other me-too ads using the same headline formulas.

No ma'am.

The best headlines dig deep into your ideal reader’s psychology and make it almost impossible for them to ignore you.

This mindset helps you achieve this with pinpoint accuracy.

Try it out.

Get into this mindset the next time you write headlines.

I can almost guarantee you’ll boost response.

Want to boost the number of clients you write for?

Join my inner circle for elite copywriters – Copy Kings:

I give away 7 bonuses (worth $326) to new subscribers.

The first bonus is an hr long video showing you a fool-proof way to gain dozens of new clients, very quickly.

It’s great for beginners because you don’t need a portfolio or any previous work experience.

This is exactly what I did to gain my first 50+ clients as a raw beginner.

See for yourself:

To your success,

Jeremy Mac

Are You Reading This On the Toilet Again?

Feb 07, 2024 by Jeremy Mac

Dog reading newspaper


It’s okay if you are.

I know I certainly read emails (and write) while doing my bidniz.



But here’s a bone-crunching valuable lesson:

In the wise words of the great Robert Collier…

 “You want to enter the convo playing inside your reader’s mind.”

This example takes it to the extreme. But it works like a bundle of dynamite.

You see, when you read something (especially a headline) that is so personal and specific to your situation, where it looks as if the writer wrote it specifically for you, it grabs your undivided attention and glues your eye-balls to keep reading.

It’s almost impossible NOT to read.

This is what you want to do with everything you write.

To achieve this…

You must write to ONE specific person (your ideal reader).

And you must crawl inside their mind and their heart.

Live inside their.

Walk 100 miles in their shoes.

Feel what they feel.

Think what they think.

Then, and only then, will you be able to write irresistible copy that hooks their attention, drags them to your call to action and forces them to buy from you (in an ethical way).

Don’t have any clients to write for?

Go here:

It’s a link to my copywriting membership – Copy Kings.

The white-hot moment you subscribe, you’ll gain a secret link to an exclusive course I created revealing how I gained over 50 clients as a newbie without a portfolio or any prior experience.

If you follow this course’s step-by-step instructions, I can almost guarantee you’ll gain a new client within 48 hours (and dozens of clients over the following weeks & months).

But that’s not all…

New Copy Kings & Queens also get 6 other special bonuses.

Want to learn more about em?

Fly this way:

To your success,

Jeremy Mac

The Biggest Losers Always Win

Feb 07, 2024 by Jeremy Mac

Woman making "L" shape with hands


I can’t believe this.

It finally happened…

The Detroit Pistons are officially the biggest losers in NBA history.

Two nights ago, they rallied their 27th straight loss (longest losing streak).

They’re now 2-28.

What’s with all this losing?

Could be a lot of things…

Bad roster, bad coaching, bad mindset, bad atmosphere, etc.

But, despite all this butt-ugly losing, one thing is for certain…

They WILL win again.

It’s only a matter of time.

I bring this up for an important reason:

It doesn’t matter how many times you fail, as long as you get up and keep playing.

If you show up, each day, it’s only a matter of time until you start winning.

(And winning for you means phat pay checks.)

This is something that startles beginners.

It freezes them up like a duck in December and blocks them from taking action.

But the beginners who turn pros, who turn mega rich pros, all have one thing in common.

They do NOT give up.

They keep showing up day after day, until they inevitably start winning.

And once you start winning in copywriting, the momentum builds upon itself (and it gets to a point where it’s hard to turn off).

Want to get a quick win TODAY?

I’ve recorded a special video breaking down how I got my first 50 clients.

I did this when I was a “failing” beginner with no experience or portfolio to show clients.

Yet, despite all that, I was able to gain a new client within 24 hours of following this “method”.  

And dozens of clients over the following months.

If you watch this vid, and follow my step-by-step instructions, I can almost guarantee that you too will gain new clients FAST (and steady).

Want to watch this video?

Want to gain your first (or next) client in as quick as 24 hours from NOW?

Then join my monthly membership, Copy Kings:

The moment you do, I’ll send you this exclusive course. 

Along with 6 other spicy bonuses designed to help you gain new clients and grow your freelance business.

Go here to learn about the gang:

To your success,

Jeremy Mac

Jeremy Mac

Shows aspiring & struggling copywriters how to break into copywriting, feel confident in their copywriting skills and get a steady stream of high-paying clients - WITHOUT the confusion, hassle or guesswork

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Hear From These Thriving Copywriters Who Are Now Living Like Kings & Queens... Will YOU Be Next?

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❝SO MANY options for getting clients. He wasn’t joking when he said you can choose the ones that you enjoy most. I found a few that work best for me and my personality. These are NOT the same ol lead generation tips. He gives advanced tips on all the newest strategies from his “in the trenches” experience with getting clients and they are practical and easy to use not just generic advice or puffy theory.❞

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The "King of Copy" is Giving Away Tips for Becoming a Top Paid Copywriter Right Now

Enter your email below to open Jeremy's daily email tips and a FREE video training straight out of his exclusive paid membership – Copy Kings